Electric is inevitable …. And given that no one has actually buying Jaguars, this is really really bold and the car looks just as spectacular as any I have ever seen and realised I may never be able to own one… Over the years the market will decide … but full marks for taking a bold new bet(remember, the old wasn’t selling anyways)
"We don't have a rear window, because life should be about looking forwards" Next theyll take the brakes out because life's not about slowing down or being safe
Well.. they got them Technology called "Regenerative Braking" which use the Motor as the Brake+Generator. so in Essence they already did removed the Traditional type Brakes and just change them to something New.
@@nogibertv4824 When a granny in front of you hard brakes because she saw a cute squirrel crossing the road, we will see how your new way of thinking saves you with all that new "Regenerative braking" technology.
This is the magazine. It's always been like this. The TopGear we all know and loved ended in 2015 with a failed reboot in 2016 that limped until 2022. Though they share the same name and are owned by the same company, they are two different projects as one of the tv show while this channel is the magazine.
Step 1 - destroy brand, step 2 - Insult customer base, Step 3 - launch niche ridiculously expensive car in tough marketplace with well respected competition, Step 5 - watch company fade out of history ! How does the Jaguar boss still have a job he must be like Starmer.
Jaguar was not selling cars in their current market and I would argue that the market that they are targeting with this is less tough then the German Audi/bmw/mercedes crowd
Jaguar has become dystopian, with a heritage of the most beautiful cars in history and now being mutilated into emotionless husks that appeal to none of the senses they once knew how to capture so well. Where they once captured sight with satisfying curves and lines they now deprive with boxy, bloated, minimalist and missing mistakes. Where they once captured hearing with the roar of powerful and harmonious cylinders synchronised into powerful engines, they are now devoid of sound with electric motors and empty voids. Where they once captured feeling with possibility of light and nimble movement with simultaneous comfort and delight, they now parade heavy and unnecessary dimensions while decorating with stone and stolen space. The only sense they appeal to is scent, which is only relevant because they have artificially made it so. Jaguar is dead, and you can taste the bitterness William Lyons sends from beyond the grave.
The magnificent soul of those once marvelous machines has departed. We are left with pink square boxes and men in dresses dancing around them. What a sad and undeserved ending for this legendary motorcar brand!
well, everybody has a price I guess and acting like this is good... well, it either deserves an Oscar or millions - billions in PR money.... Top Gear sells/looses some street cred, but cashes in big for X-mas 2024...
I admit, I am not a fan of the rebranding, nor the advert, however I love the look of that car. And that is what it is all about, the cars, the brand will find its way, but it is all about the cars. Having been a Jaguar driver in the past, the quality, design and driving experience is definitely one of the best
It looks like these car drawing books they used to sell at the scholastic book fairs of my childhood. The simple ones that anyone could draw 😂. It looks like a design sketch that they never finished, just outlined the shape. "ONE HUNDRED FIFTY GRAND PLEASE!" Idk one or two rich guys might buy his wife one because they advertised it in pink. A few rap chicks will get one? Jag is ded
Knowing Enzo, i think he is that meme of the guy laughing then crying because he realized it was one of the car makers he once respected. William Lyons however, is probably achieving higher RPMs than his race cars in his grave right now.
Car is okay from a design standpoint, interior is awful. I don't like the stark rear, but side 3/4 rear profile overall overall is pleasant. I like the GT and look forward to the production version. -Marketing department needs the bin.
I think he was referring to the original e-type from the early 60s but I'd say even a mid 90s xk is a much better looking automobile...if they keep this front-end/grill that has jaguar in all lower case...this is horrible. Electric cars don't need to look so bad up front
Ofc new top gear will never top the OG trio. Jeremy, richard and james would've made fun of this car endlessly, and rightfully. New top gear puts out this piece of s paid review. Shameful
Honest question . Is bud light back in the good side now since the ufc is sponsored by it now ? Dana white supports it now . Let me know . If so maybe a buy out by another company can revive the old mystique but without the worst reliability?
@@shivampatel6847bud light made ramped moves to get back into the masculine space after totally defying their core customers. i’m a bartender and i assure you bud light ain’t flying off the shelves and is 100% my least served. i want my boss to get it out of there because money being wasted.
@@RobColbert I would say opposite, the way they have been going is NO BETTER, for many many decades. Hopefully this weird reboot may actually save them assuming their reliability get much better.
@@sevencostanza3931 I'm just saying I don't see how a luxury brand entices the luxury buyer to purchase a prop from The Fifth Element trying to bring iRobot to life while being made of stone and runes or whatever's going on here. "Copy nothing," they said. And then it turned into a vape pen. And that's...odd.
It's because aerodynamics is an invention of long dead white men, and air resistance is a result of patriarchy!! They just paint it in rainbow and then you can drive it through 10 feet concrete wall without any resistance.
I don't know about that: the Type 00's design reminds me of some of the cars in the 'Carmageddon' game series--and some of us definitely played those... ☺ (Back when we purchased and used a thing called a CD and you didn't need an Internet connection to play games--well, largely because Internet access was rare in those days.)
It seems like good marketing for me tho… I love the old jags but look at their online presence. No matter what they do, people don’t talk about jaguar anymore. This is the first time the brand has been talked about this much after releasing of e-type
@@Ellre2012 okay name a premium automobile brand who’s costumer isn’t based on mature adults. Non of the premium brands have lower presence than jaguar, online or offline
In the 70s… the thing no one is willing to realize is that jaguar was already doing bad. The only decent car they have made that had any decent competition with the competetitors was the F-type, everything else Audi, BMW, or Mercedes had done better 25 years earlier (referring to the post 2000 jags)
Lets face it, the "real" top gear was horrible. It was nothing but pure misinformation. I'm surprised US brands haven't sued jeremy fatson into oblivion for the damage hes caused with his lies. I live in the EU, and no sane person should take the "real" top gear seriously.
What an embarrassment - that is, Top Gear. A shadow of its former self heaping praise on a car company that's a shadow of its former self - I suppose that makes sense.
Even if it might look great and have the very best of specs... It's a Faguar, Fagmobile, Dragobile, Rainbobile, Draguar, DEI-uar. If we all pitch in $10 we can buy the whole brand and govern it through a DAO. The Walkinshaw kid can be a design direction moderator.
@@Cloxxkiyou have the brain of a child. Does writing all those edgy words make you feel better? Does it make you feel like you’re a bigger person than others? Cause you look minuscule to me.
The "gay people" are attacking everyone by forcing their standarts on others and claiming they have the right to do that. Jaguar here did that with their new marketing campaign by calling all their critics bigots and other slurs by saying theyre doing out of touch and objectively unattractive propaganda.
I cannot believe this video and these cars are real, feel like April's fools. Just listening this mfkr "wow just look at it" yeah exactly... wow wtf is this sh...
I'm actually surprised Elon is even talking right now since not too long ago his CyberTruck was in a similar negative backlash state and even getting compared to this concepts design as well!
I suspect it’s target buyers aren’t exactly the type to keep a car for 15 years, more the superficial, image is everything demographic. They’ll be jumping to replace it each time jaguar comes up with a new colour.
All this love for “old” Jaguar, yet nobody bought one for ten years. I like the plunge into the counter culture side of Jaguar. No fake smell of petrol, no tubes or mesh grilles. Clean design, very classic.
You forgot different designers different design philosophy different view of current customers different desire to have loyal RETURN customers NOT non existent phantom NEW customers.
You sound like a trans deranged MAGA weirdo crying because you saw a gay and it's triggering your secret homosexuality. 😂 I noticed you offer zero actual design critique or analysis - just whining and hyperventilating about "woke".
There are writers of Marketing Books REWRITING the chapter on "How to Incorrectly Rebrand" to include the car design, the commercial AND THIS PAID FOR VIDEO.
@jamescartier8728 well, we will see if the woke 20-35 year olds will start buying a 2 seater coupe (if there is a rear seat, it will be so small it's unusable like they are now) with with price tag north of 100k (est. price). They aren't right now with Mercedes, BMW, Aston Martin, etc. But maybe bright pink will draw them in.
@@LamontCranston1 You think that's the only demographic that's going to like this car? Are you dumb? Identity politics really got you brainwashed huh. The fact that a bunch of beta males hate this car because Elon Musk said so is wildly embarassing for you. If he released this car, you would be in love with it, but instead you've been conditioned. Yikes bro
That's the oldest 'artist' excuse in the book. Up there with 'You just don't understand how genius it is...'. Artists (including designers, etc.) seem to forget that art is no longer art when you ask somebody for money in exchange. Now it's a product. You can sit in your small studio apartment, reading David Mamet plays and commiserating with your latte-laden friends while being a starving artist...and you can rave all you want about the 'soul' of your art, etc. You're not entitled to be paid for your art. When you start selling art, it's now a commercial product. You're asking for people to give you money in exchange for your art. Now, the consumer's opinion is all that matters.
@@derbigpr500 ^This. The Cadillac Sixteen had a V16, and some truly gorgeous interior styling and design. Cadillac would've been much better off following through with that concept than listening to whatever some "nay-sayer" said that caused them to drop the project.
I DO insist on saying that Woke is a bad thing, yes. I am on my 5th Jag. They changed, not me. Clearly they don't want my custom. Why troll the existing buyers?
Apparently will cost £150k meaning they will have to sell 30,000 to break even, it's never going to happen. I look forward to Ru Paul being the sole purchaser of the new vehicle. Worst marketing campaign ever... There target audience are mostly jobless on psyche wards. Why not try and appeal to a you know... A real world mainstream audience? The car looks cool but the image is utterly tarnished.
Tbf it is a concept car, they are supposed to take design queues from there. But if it looks majorly unnattractive than the stuff coming based on it wont look much better.
This looks exactly like a car designed by someone who have never designed a car. Not only does Jaguar kill their own brand, Top gear is following by giving this a positive review and saying "This is what the future is going to look like". Well it's not since every single car enthusiast absolutely hate it. I applaud you TP for seeing one of our centuries most hated marketing campaigns and attempting to side with it, as if that wasn't one of the worst decisions you could have possibly made.
You think that because you’re biased, jaguar switched their customer base because it wasn’t working out for them, their new base will appreciate what this redesign means even if it’s not for you
@@oskar6661yeah they have like one model for sale this upcoming year and this is the only thing they've announced for the next few years after. They've gotta be on the way out.
00 - this is how public toilets and toilets in bars and restaurants were labelled in Germany until the 1970s. I can already hear my fellow countrymen say "park Deine Kloschüssel woanders" (park your toilet bowl elsewhere). That thing is as ugly as the night.
This car literally has a Rolls Royce-like front grill, headlights and foglights, protruding back like that of an old Jensen Interceptor, and metal bodywork like that of a Cybertruck... After all this, Jaguar says "copy nothing". Like bruh....😂😅
They had a chance to do a clean reset and they chose THIS? This is no different than every single concept car ever made. They never go into production. This will not be a volume seller and won’t save Jaguar.
Somewhere close to 1990 I put a blade connector back on the starter of a V-12 E-Type ragtop. There'd been a car and air show at the local airport and the Jag's owner couldn't get it to turn over. Since I'd done the same thing on my TR-7 (yes, I know it's not a REAL TR) not a full week before, the gent's description of the situation gave me a fair level of confidence. His forearm seemed a bit large for the required placement. I asked if I could have a go and if there was a pair of pliers in his toolkit. Positive responses to both so I rolled up the sleeves of my nice white shirt and jammed my left arm in between the header pipes whilst bracing against the front wheel with my right and went fishing for the offending wire. Sure thing!...the wire was dangling a few inches from where it belonged. Easing down to lying on my right side with left arm still through the gap between the two three-into-one sets of pipes...basically giving the headers, lower bodywork, and frame a full-on bear-hug, I pushed back the little boot and squeezed the connector with the pliers for a more positive engagement, then shoved it onto the blade of the starter, and massaged the boot back over it. Done! I handed Mr Jaguar his pliers and told him to give it a whirl as his lady friend produced a couple moist towelettes from her clutch that I might tidy up a bit. There were nicely reddened spots on my left arm where the fit between arm, header pipes, engine block, and starter had been interference in nature...and a lovely black stripe from a pinhole leak in one of the primary pipes. Now this all happened pretty quickly because I'd been afraid the guy would change his mind and rob me of the experience of being up close and personal with his beautiful automobile! Would I feel the same about getting my damned dirty paws on one of these Jaguar Type double-naught abominations? NOPE! I'd stay as far away from it as possible for fear that I might vomit-onit and have to pay for paint remediation. The thing looks worse than these bone ugly Cadillacs we have to suffer through here in the 'States! The shapes are different, but the Powder Pink Poop on Pirellis is ALMOST as homely as the (dare I say it?) Pontiac Aztec. Egads! Those look a lot like Pontiac wheels...straight from the Aztec tp s Jaguar near you!!
No recognizable design features at all. They started with a rectangular brick of clay and gave up very early in the process, will ask for hundreds of thousands of dollars. RIP Jag
Unpopular opinion : I like the shape of the exterior. I stiil hate the new font and the new logo, I don't like the pink but the blue is pretty cool, and I don't care about the marketing one way or another. But I don't like hearing about "digital ecosystem", that sounds like predatory "dlc" options that Tesla and BMW makes. But anyway, I can't afford one, I don't really mind. I'm happy with my old green S Type R.
@@gzappoli It would have been welcomed quite differently indeed, we would have a different tune from the cultural war crusaders. Still there's fair criticism to give to this design. Does it feel like a Jag ? Is it too cold, too architectural, not emotional enough ?
SIMPLE : if it a prototype, is NOTHING - if it open to sell tomorrow, is STUNING! extra, I dont understand the inconvenient space between the passenger and driver, It could be more "option".
Looks like the Cadillac Sixteen, a 1000hp concept thing which I really wanted to be real. Apart from the pink, this looks like a cyber-noir chicago gangster's car
It has probably the longest hood of any car I've seen, and it's supposed to be electric. So since there's no engine, what's under the hood? Half the car looks like wasted space. Compare that to the Lucid Air, which is a cab forward design, has tons of interior space and is a beautiful car.
Yeah that's my complaint about the way this rebrand has started. It feels like they're burning everything on the altar of style, but then the style is so underwhelming. It's not better looking than the Lucid Air, it's not better looking than the Model S or Model 3. In the description it says that Jag is aiming for Bentley, but that interior is absolutely horrid. Even Tesla drivers would call that disgusting. I see no frunk or trunk lines, but let's give them the benefit of the doubt that they would be on the production version. It'd make an excellent hearse, just throw the casket in the frunk. So in summary it's an ultra premium EV that already looks worse than its competitors, will be more expensive than its competitors, and seemingly takes no utilitarian advantage whatsoever of the fact that it is an EV. Not a great start if I'm being completely honest.
Everybody was trashing the Cybertruck the same way, but except for the fact that is a sucky truck, it's selling like hotcakes and is a financial success. I like the general design, and I will always applaud when companies push the bar further. I would buy this concept car if it had a few changes internally. But who cares what someone like me wants. This concept is about what trend seeking people with money might desire; and they will definitely buy something like this
Do you prefer Jaguar of old, or what its electric future holds?
Old.
New.
neither
what do you think hahaha , bet against jaguar make a few quid on stock exchange
Electric is inevitable …. And given that no one has actually buying Jaguars, this is really really bold and the car looks just as spectacular as any I have ever seen and realised I may never be able to own one…
Over the years the market will decide … but full marks for taking a bold new bet(remember, the old wasn’t selling anyways)
"We don't have a rear window, because life should be about looking forwards"
Next theyll take the brakes out because life's not about slowing down or being safe
Well.. they got them Technology called "Regenerative Braking" which use the Motor as the Brake+Generator. so in Essence they already did removed the Traditional type Brakes and just change them to something New.
@@nogibertv4824 new and worse not better. Kid
Ha ha what a nonsense
@@nogibertv4824 When a granny in front of you hard brakes because she saw a cute squirrel crossing the road, we will see how your new way of thinking saves you with all that new "Regenerative braking" technology.
this is how i imagine if dyson started making car
Underrated comment
Dyson actually made a car
its like a kid designed it with an app.. hilarious
haha
They made an SUV electric but pulled out because of the ridiculous cost of production
"well, then this car isn't for you"
message received loud and clear
Don't need to tell me twice.
I appreciate them warning ⚠ us. And I’m actually in the market for a new car I’m going with Volvo
@@Kiss_lyndaVolvo belongs to ccp. Good luck with that one.
Amazing isn't it. We've seen this exact same strategy with games journalism for years now.
I love it
In Germany, when you see "00" on a door, you know it is an entrance to a toilet.
true! Perhaps it does have one, into pink...who knows.
00 is how many of these rolling disasters will be sold.
In Italy, 00 is extra fine flour
The only thing more painful than watching Jaguar self-destruct...is the inevitable 'car media' trying to put a positive spin on it....
You can hear the sigh in his voice
@@Bern_il_Cinqha, like when news readers don't agree with what they're saying
I think its only marketing to blow the internet and i see good car here
Exactly
And that "word" he can't say was probably preceded with "What the...
Old Top Gear would have torn this car apart, and rightly so.
Oh, censorship goes hard in this comment section.😂 Some of my comments just keep disappearing.
too bad Grand Tour ended
agreee, current TopGear don't have guts to do that 😂
@@GSK-Tech at least they got fluffs.
why it looks pretty good. but their marketing sucks.
“Copy Nothing”
Trust me, no one is gonna copy this
😂😂😂
@@vika0194
*joke*
Your Head
@@vika0194 true big brain moment here
@@vika0194 I’ve been enlightened by this wondrous revelation, don’t forget to avoid hitting your head on the ceiling after this big brain moment
😂😂😂 LAAAAAAL 😅
Jag obviously paid TG for this review. Wow, how did you go from old TG to this drivel?
This is the magazine. It's always been like this.
The TopGear we all know and loved ended in 2015 with a failed reboot in 2016 that limped until 2022.
Though they share the same name and are owned by the same company, they are two different projects as one of the tv show while this channel is the magazine.
Looks like a Rolls Royce Spectre and a Cybertruck had a baby. That's not a compliment.
Parts of the Concept are attractive. I hope the rest of it is thrown out during the development process.
@@abysmaldryer 😂
@Jommybutler1234 hopefully this is a rare instance where the production looks better than the concept however I doubt it.
@@Jommybutler1234 So, um. What car will they put those wheels on?
Look like another keyboard knowing nothing about design 🙃
Looks like something Cruella de Vil would drive.
Not even. That thing looked like a pc mouse or one of those pencil cases that had wheels on them for kids.
don't you mean Lady Penelope? Thunderbirds are go (for those that don't know who she is) check out her 6 wheel rolls royce.
Bro it does 😂😂😂
Doesn't she drive a rolls?
Nah. It looks like a 90s batmobile
Step 1 - destroy brand, step 2 - Insult customer base, Step 3 - launch niche ridiculously expensive car in tough marketplace with well respected competition, Step 5 - watch company fade out of history ! How does the Jaguar boss still have a job he must be like Starmer.
My guess is that chinese spies are infiltrated in the EU/UK car management and are purposely destroying it. :D
Jaguar was not selling cars in their current market and I would argue that the market that they are targeting with this is less tough then the German Audi/bmw/mercedes crowd
Starmer will be driving round in one of these, you watch.
Point 4?😁
@TheAliBayati yup, he forgot step 4 😂
Jaguar has become dystopian, with a heritage of the most beautiful cars in history and now being mutilated into emotionless husks that appeal to none of the senses they once knew how to capture so well.
Where they once captured sight with satisfying curves and lines they now deprive with boxy, bloated, minimalist and missing mistakes.
Where they once captured hearing with the roar of powerful and harmonious cylinders synchronised into powerful engines, they are now devoid of sound with electric motors and empty voids.
Where they once captured feeling with possibility of light and nimble movement with simultaneous comfort and delight, they now parade heavy and unnecessary dimensions while decorating with stone and stolen space.
The only sense they appeal to is scent, which is only relevant because they have artificially made it so.
Jaguar is dead, and you can taste the bitterness William Lyons sends from beyond the grave.
The magnificent soul of those once marvelous machines has departed. We are left with pink square boxes and men in dresses dancing around them. What a sad and undeserved ending for this legendary motorcar brand!
Looks like nobody in the car media have the balls to call out Jaguar on this unmitigated disaster.
Haven't they been self destructing for most of the 100 years
Bring Back Clarkson
well, everybody has a price I guess and acting like this is good... well, it either deserves an Oscar or millions - billions in PR money.... Top Gear sells/looses some street cred, but cashes in big for X-mas 2024...
Noone wants to lose access when jaguar actually release a car this decade
Media love the woke shite
is this a sponsored commercial?
Must be.
In 2026/27 they'll have loads of new models. So yeah, pretty much.
Top Gear isn't anything else since Jeremy left
Yes. Yes, it is (allegedly) xd
Yeah they love promoting degeneracy
RIP Jaguar 1922 to 2024...😢
1933
CX75
Isnt the new CEO's name like Rod Johnsonsucker or something like that? Or Rawdawg lover? Hahaha
@ScottyBennitone ..LoLoL.., 🤣
Its OK we'll have a revolution soon and the Brand will be back in our hands, woke JaG is not cannon !
I admit, I am not a fan of the rebranding, nor the advert, however I love the look of that car. And that is what it is all about, the cars, the brand will find its way, but it is all about the cars. Having been a Jaguar driver in the past, the quality, design and driving experience is definitely one of the best
I’m taking my F type convertible out today, roof down - just to remind the world that Jaguar once built beautiful cars with soul. My heart is weeping.
Yeah, love it, but sadly it sold shit! If you don't sell your products, something is wrong with it!
You’re prob the only person complaining here who actually bot a Jag in the past 10 years😂
I can't look at any jag without being disgusted anymore
People going to think you’re lgbqt
Sell it ASAP before it's worthless
*literally for an idea stolen from some Hot Wheels collection*
It looks like these car drawing books they used to sell at the scholastic book fairs of my childhood. The simple ones that anyone could draw 😂. It looks like a design sketch that they never finished, just outlined the shape.
"ONE HUNDRED FIFTY GRAND PLEASE!"
Idk one or two rich guys might buy his wife one because they advertised it in pink. A few rap chicks will get one? Jag is ded
Hot Wheels is best than this!
Chrysler crossfire
The Chinese crappy copy of Hot Wheels, this thing is horrible
DO NOT INSULT HOT WHEELS
Enzo ferrari once said that jaguar made the most beautiful car on the road...oh how times have changed. He'd be rolling over in his grave at this
Knowing Enzo, i think he is that meme of the guy laughing then crying because he realized it was one of the car makers he once respected. William Lyons however, is probably achieving higher RPMs than his race cars in his grave right now.
He'd probably be tired by now, LaFerrari came out in 2013
@@theovanhurtere Laferrari is fine. Ferraris designs and principles started to worsen more recently.
Car is okay from a design standpoint, interior is awful. I don't like the stark rear, but side 3/4 rear profile overall overall is pleasant. I like the GT and look forward to the production version.
-Marketing department needs the bin.
I think he was referring to the original e-type from the early 60s but I'd say even a mid 90s xk is a much better looking automobile...if they keep this front-end/grill that has jaguar in all lower case...this is horrible. Electric cars don't need to look so bad up front
Ofc new top gear will never top the OG trio. Jeremy, richard and james would've made fun of this car endlessly, and rightfully. New top gear puts out this piece of s paid review. Shameful
They went full Bud Light.
You never go full Bud Light.
Imagine if Bud Light made a special birthday bottle for a troon AND changed their entire formula lmao
Lets cancel the movie Lightyear! Tear it all down!
lol
Honest question . Is bud light back in the good side now since the ufc is sponsored by it now ? Dana white supports it now . Let me know . If so maybe a buy out by another company can revive the old mystique but without the worst reliability?
@@shivampatel6847bud light made ramped moves to get back into the masculine space after totally defying their core customers. i’m a bartender and i assure you bud light ain’t flying off the shelves and is 100% my least served. i want my boss to get it out of there because money being wasted.
00:18 "They have been struggling a bit the last few years" ... and this is their plan to save themself?....
Maybe they got bored with dying slowly. lol
They've been struggling since 1989 and this is their tombstone.
@@RobColbert I would say opposite, the way they have been going is NO BETTER, for many many decades. Hopefully this weird reboot may actually save them assuming their reliability get much better.
@@sevencostanza3931 I'm just saying I don't see how a luxury brand entices the luxury buyer to purchase a prop from The Fifth Element trying to bring iRobot to life while being made of stone and runes or whatever's going on here.
"Copy nothing," they said. And then it turned into a vape pen. And that's...odd.
From race cars to the cars that no one will even drive in games. Jaguar has come a long way.
It's because aerodynamics is an invention of long dead white men, and air resistance is a result of patriarchy!! They just paint it in rainbow and then you can drive it through 10 feet concrete wall without any resistance.
I'm sure Dylan Mulvaney will buy one.
More like fallen a long way down lol.
I don't know about that: the Type 00's design reminds me of some of the cars in the 'Carmageddon' game series--and some of us definitely played those... ☺ (Back when we purchased and used a thing called a CD and you didn't need an Internet connection to play games--well, largely because Internet access was rare in those days.)
It seems like good marketing for me tho… I love the old jags but look at their online presence. No matter what they do, people don’t talk about jaguar anymore. This is the first time the brand has been talked about this much after releasing of e-type
Talked about for all the wrong reasons
Because they’re customer base was mature adults that don’t live on the internet
@@savuti98 yeah I agree but for a brand it’s better then being forgotten
@@Ellre2012 okay name a premium automobile brand who’s costumer isn’t based on mature adults. Non of the premium brands have lower presence than jaguar, online or offline
If I light my house on fire, people are definitely gonna talk about it.
I can't believe this wasn't a joke
1/10 video go woke Go broke
if only the video came out out on april fools day
Got everyone talking didnt it? marketing worked
@@BenExell It worked if people will actually BUY the car... ;-)
@GeorgeT370 well this is just a concept car so can't buy that lol
Rest in peace Jaguar, once an iconic brand with remarkable cars.
Yeap......
In the 70s… the thing no one is willing to realize is that jaguar was already doing bad. The only decent car they have made that had any decent competition with the competetitors was the F-type, everything else Audi, BMW, or Mercedes had done better 25 years earlier (referring to the post 2000 jags)
@@lamentable.mp3 Everybody knew Jag wasn't doing well. But now it's even worse
You werent talking about them until they went trans.
@@GoodBaleadaMusic ?????
What's going on with you, dude? 🤨
Poor kids who will never know the real Top Gear
fr tho let's get sam altman on making JezzaGPT and have it rewrite these banal TG scripts
It looks more like Rayfield Aerondight from Cyberpunk 2077.
Lets face it, the "real" top gear was horrible. It was nothing but pure misinformation. I'm surprised US brands haven't sued jeremy fatson into oblivion for the damage hes caused with his lies. I live in the EU, and no sane person should take the "real" top gear seriously.
Move on the past is the past. I don't miss anything from old top gear
Fact, I would like to know what Jeremy Clarkson thinks about this.
They copied Dyson! Look at the font and color choices :)
What an embarrassment - that is, Top Gear. A shadow of its former self heaping praise on a car company that's a shadow of its former self - I suppose that makes sense.
They have new hosts who are more than happy to kiss the ring and parrot BBC propaganda..
@@ezmaass I'm surprised that the magazine is still going. I stopped getting it when they got celebrities trying to write about cars.
can't agree more, very well said.
What an embarrassment! You don't know the difference between Top Gear Magazine and the TV show
@dorawings you are aware that Top Gear magazine is a shadow of its former self? 🤣
As an EX Jaguar F type 5.0 V8 owner - I’m so very pleased with my Aston Martin DB11
How do you find the aston compared to the Jag?
@stephenroberts8057 ?
I might switch over and copy you with that swap
Don't worry. Your cat still has balls
@@jameshogg601 the F type was more of a sports car, the Aston is more GT - I loved the F type but the Aston is just amazing !!
“Having seen the car, we knew that there was serious substance to back up the marketing.” ??? What?????
@ObeseChess I think he meant to say "serious subsidence" what with all the stone it's carrying about!
and it's just a concept car lol
@@rwjh3698 exactly wich mean precicely didly squat
Sounds like a Kamaltoe Harry-ass "word salad"!!!
Car doesn't exist either. It's a concept car.
If you wanna see what the future of Jaguar will look like, show the inside of a bankruptcy courtroom.
they are already. U school kid?
They painted a Chrysler Crossfire magenta, am I missing something?
They added the Thunderbirds body pack...
That is pink, not magenta. Magenta is purple.
not similar at all.
Absolutly. They took an ugly car and mde it even uglier
Nah
They mix a Chrysler crossfire and a roll royce and a Cybertruck
Imagine seeing how bad this is going to age.
Even if it might look great and have the very best of specs... It's a Faguar, Fagmobile, Dragobile, Rainbobile, Draguar, DEI-uar.
If we all pitch in $10 we can buy the whole brand and govern it through a DAO. The Walkinshaw kid can be a design direction moderator.
@Cloxxki ah yes bigotry over a car.... it's a car brother yet some how you've managed to attack gay people totally normal behaviour aye 🤦♂️
@@Cloxxkiyou have the brain of a child. Does writing all those edgy words make you feel better? Does it make you feel like you’re a bigger person than others? Cause you look minuscule to me.
The "gay people" are attacking everyone by forcing their standarts on others and claiming they have the right to do that. Jaguar here did that with their new marketing campaign by calling all their critics bigots and other slurs by saying theyre doing out of touch and objectively unattractive propaganda.
@@Cloxxki brother, get a life.
Ah yes, swiftly dismissing all the criticism as political to move onto the rest of the fluff piece. Very transparent, unlike the rear window.
I cannot believe this video and these cars are real, feel like April's fools.
Just listening this mfkr "wow just look at it" yeah exactly... wow wtf is this sh...
The right wing media politicised it by calling the rebrand "woke" their favourite, meaningless bullshit word.
I'm actually surprised Elon is even talking right now since not too long ago his CyberTruck was in a similar negative backlash state and even getting compared to this concepts design as well!
Top gear now just reads the nonsense some out of touch designers grovelled up with chat gtp?
Type “00 sales” 😬
Very good.
😂😂😂😂😂😂
Don't count on that though...
WC included...for long distance...
Jaguar ❌
Pink panther ✅
Don't tarnish Pink Panther like that
Lets be real the pink panther would not touch this PoS
@@jayjayspoon8824 He was a real cool cat!!!!! and would look cool in anything.
Still cats 😂
Pink pig peggy
This car looks like a art deco Batmobile
That's the best description I've read so far.
I suspect it’s target buyers aren’t exactly the type to keep a car for 15 years, more the superficial, image is everything demographic. They’ll be jumping to replace it each time jaguar comes up with a new colour.
Best description of this disaster in the comments section
Glamour cybertruck.
The Rolls Royce 103EX looks like an art deco batmobile. This looks like Catwoman's vibrator
All this love for “old” Jaguar, yet nobody bought one for ten years.
I like the plunge into the counter culture side of Jaguar. No fake smell of petrol, no tubes or mesh grilles. Clean design, very classic.
L ragebait
The era where Attention Whoring is actual marketing strategy 🤦🏻♂️
Glad someone else said this.
The execs at Jaguar knew full well this would be controversial, and it was all by design.
They played the Rage-bait card.
@@ThunderTHR and people are proving they were right in doing so. lol
@@theovanhurtere would it translate to successful sales?
@@falcongamer58 was the old design philosophy doing that?
@@theovanhurtere it's gonna get worse with this one
If it had different headlights,
different wheels,
different shape,
different size,
different motors,
different brakes it could've been good
Don't forget the engine. Copy Nothing... except maybe a few of the things that made you successful in the past.
@@Bern_il_Cinq 🤣. I'll edit it
Brilliant comment. My thought exactly.
They turned KSI’s song into a car 🗣️🗣️
You forgot
different designers
different design philosophy
different view of current customers
different desire to have loyal RETURN customers NOT non existent phantom NEW customers.
Jaguar cooked and give us food poisoning 🗣️🗣️🗣️🔥🔥🔥
You sound like a trans deranged MAGA weirdo crying because you saw a gay and it's triggering your secret homosexuality. 😂 I noticed you offer zero actual design critique or analysis - just whining and hyperventilating about "woke".
The Pink Sauce of cars.
@@Mick_92
@@Mick_92literally
There are writers of Marketing Books REWRITING the chapter on "How to Incorrectly Rebrand" to include the car design, the commercial AND THIS PAID FOR VIDEO.
The death of a company.
Actually, it's the death of you being the target demographic, and that's why you're mad
@jamescartier8728 well, we will see if the woke 20-35 year olds will start buying a 2 seater coupe (if there is a rear seat, it will be so small it's unusable like they are now) with with price tag north of 100k (est. price). They aren't right now with Mercedes, BMW, Aston Martin, etc. But maybe bright pink will draw them in.
@@LamontCranston1 You think that's the only demographic that's going to like this car? Are you dumb? Identity politics really got you brainwashed huh.
The fact that a bunch of beta males hate this car because Elon Musk said so is wildly embarassing for you. If he released this car, you would be in love with it, but instead you've been conditioned. Yikes bro
I applaud their brand fidelity- brings awareness to just how critically endangered those big cats are
the moment India owned the company , I knew Its going downhill
How is it ok to be "comfortable with people not liking it" when your`e trying to sell the damn thing ?
That's the oldest 'artist' excuse in the book. Up there with 'You just don't understand how genius it is...'. Artists (including designers, etc.) seem to forget that art is no longer art when you ask somebody for money in exchange. Now it's a product.
You can sit in your small studio apartment, reading David Mamet plays and commiserating with your latte-laden friends while being a starving artist...and you can rave all you want about the 'soul' of your art, etc. You're not entitled to be paid for your art.
When you start selling art, it's now a commercial product. You're asking for people to give you money in exchange for your art. Now, the consumer's opinion is all that matters.
@@oskar6661that's one of the dumbest take ever lmao
@@v0ldy54 Hes not wrong when ur selling something what u like doesn't necessarily matter what the people buying it likes matters
They’re not trying to sell this, its a concept car. Not like you’re the target market anyway.
@@Baimobile7 Their target audience probably resides in San Francisco.
This is going to make Jaguar XKs, XJs and E-Types even more valuable.
Nailhead meet hammer
Not really. Who would want to be associated with the brand now...
How exactly would a one-off concept do that?
@@AtheistOrphan they've rebranded entirely
Their moral stance on certain worldviews is pretty disgusting imo too
Well they aren't worth much right now...
I am no marketing guru but i do have a fat wallet so its the porshe 911 for me.
"Copy Nothing"
Proceeds to design exterior like Rolls Royce
...after stealing every styling cue from [checks notes] "HotWheels"
Copy nothing - except that Cadillac Sixteen concept from 20 years go - definitely copy that... then paint it pink!
"Make it lame and gay!"
Except Cadillac Sixteen actually looked good. This looks like an unlicensed low budget PC game version of it.
@@derbigpr500 ^This. The Cadillac Sixteen had a V16, and some truly gorgeous interior styling and design. Cadillac would've been much better off following through with that concept than listening to whatever some "nay-sayer" said that caused them to drop the project.
😂
Dude literally says this car is for woke people 5:20
I DO insist on saying that Woke is a bad thing, yes. I am on my 5th Jag. They changed, not me. Clearly they don't want my custom. Why troll the existing buyers?
@@Bader1940 Because they deserve to be facing the future
So you can spot them on the road
@@ardentdesir5796what future? They will be bust soon.
Yeah it is. Jaguar made that clear, what’s wrong? It’s not meant for you, since when was jaguar meant to appease EVERYONE?
Apparently will cost £150k meaning they will have to sell 30,000 to break even, it's never going to happen. I look forward to Ru Paul being the sole purchaser of the new vehicle. Worst marketing campaign ever... There target audience are mostly jobless on psyche wards. Why not try and appeal to a you know... A real world mainstream audience? The car looks cool but the image is utterly tarnished.
We always want concept cars, but y'all can keep this one 💀
conceptualising during a migraine never works
If the concept car looks unnattractive then the final product and its inspirations will probably not look much better.
This car makes Fiat Multipla look like Mona Lisa
Thinking Pepto-Bismol is going to sue for color copyright infringement
One cures indigestion, the other makes you want to be sick! 😅😂
3:51. The Jaguar headstone is already in place, just missing the inscription ”1922-2025. R.I.P.”
RIP Jaguar
Designer team: quick challenge guys, you can only use rulers
"Just a clay block and a wire. Only 3 cuts allowed!"
@Bern_il_Cinq actually, chat gpt designed the car xd
More like with crayons, the others ate the rest so they had only 2 colours left.
“No, I’ll get my kids to finger paint some ideas”
Tbf it is a concept car, they are supposed to take design queues from there. But if it looks majorly unnattractive than the stuff coming based on it wont look much better.
This looks exactly like a car designed by someone who have never designed a car.
Not only does Jaguar kill their own brand, Top gear is following by giving this a positive review and saying "This is what the future is going to look like". Well it's not since every single car enthusiast absolutely hate it.
I applaud you TP for seeing one of our centuries most hated marketing campaigns and attempting to side with it, as if that wasn't one of the worst decisions you could have possibly made.
What is there to kill in Jaguar anyway?. They can't even reach 50k car sales
Old Jaguar : ROOOAAAAARRRR!!!!!
New jaguar : Miaaaw ~Ahh!
Type “00”… named after how many they plan to sell in 6 years
yeah, besides, 00 is a label frequently seen on toilet doors 😅
should've copied something.
😆
They did the cadillac sixteen concept from 20 years ago but coloured it pink to go with the gayness of their advert.
I just came here for the Comments
Same lol, today's Top Gear is just marketing.
Same, Top Gear has become such a joke.
The only thing gayer than this car is the new Jaguar commercial.
Looks like an electric shaver.
FIRST LOOK AT THE JAGUAR TYPE 00
Me: I DON'T WANT TO LOOK AT IT!!!
“Reframing the customer relationship” by not actually having any customers.
You think that because you’re biased, jaguar switched their customer base because it wasn’t working out for them, their new base will appreciate what this redesign means even if it’s not for you
5:35 Even taking into account the GT is a yet-to-be-released product, I actually prefer the Type 00 as is.
Looks like an escalator step
If that's the future of Jaguar... it's a hard pass.
I wouldn't worry too much. Jaguar isn't likely to be around in the next 5-10 years. I don't imagine we'll see a 'future of Jaguar'.
@@oskar6661yeah they have like one model for sale this upcoming year and this is the only thing they've announced for the next few years after. They've gotta be on the way out.
They could end the future for Jag
That is the future of Jag, so what you don’t like it
00 - this is how public toilets and toilets in bars and restaurants were labelled in Germany until the 1970s. I can already hear my fellow countrymen say "park Deine Kloschüssel woanders" (park your toilet bowl elsewhere). That thing is as ugly as the night.
quote: "that thing is as ugly as the night"
best comment ever, thx, u really made my day ... !!! 😂👍 - love it ! 😃
This car literally has a Rolls Royce-like front grill, headlights and foglights, protruding back like that of an old Jensen Interceptor, and metal bodywork like that of a Cybertruck...
After all this, Jaguar says "copy nothing". Like bruh....😂😅
Good luck selling that *THING*
I’d imagine it’ll sell better than their current sales; they switched for a reason
Just when you thought the joke wasn’t gonna get any funnier
It's not April 1st.
So glad you finally learned to use a calendar!
I like it actually. Not in pink, but I like it.
It's a concept I don't expect the car to look like that.
The front "grille" design looks like it was inspired by my rubber trunk mat.
They had a chance to do a clean reset and they chose THIS?
This is no different than every single concept car ever made. They never go into production. This will not be a volume seller and won’t save Jaguar.
The prototype production model that they have in testing takes a lot of cues from this but that isn't a good thing.
NOW IT'S IS PINK PANTHER
Yes, and they say "copy nothing"
Maybe the whole concept and campaign is a huge troll
Somewhere close to 1990 I put a blade connector back on the starter of a V-12 E-Type ragtop.
There'd been a car and air show at the local airport and the Jag's owner couldn't get it to turn over. Since I'd done the same thing on my TR-7 (yes, I know it's not a REAL TR) not a full week before, the gent's description of the situation gave me a fair level of confidence. His forearm seemed a bit large for the required placement. I asked if I could have a go and if there was a pair of pliers in his toolkit. Positive responses to both so I rolled up the sleeves of my nice white shirt and jammed my left arm in between the header pipes whilst bracing against the front wheel with my right and went fishing for the offending wire.
Sure thing!...the wire was dangling a few inches from where it belonged. Easing down to lying on my right side with left arm still through the gap between the two three-into-one sets of pipes...basically giving the headers, lower bodywork, and frame a full-on bear-hug, I pushed back the little boot and squeezed the connector with the pliers for a more positive engagement, then shoved it onto the blade of the starter, and massaged the boot back over it. Done!
I handed Mr Jaguar his pliers and told him to give it a whirl as his lady friend produced a couple moist towelettes from her clutch that I might tidy up a bit.
There were nicely reddened spots on my left arm where the fit between arm, header pipes, engine block, and starter had been interference in nature...and a lovely black stripe from a pinhole leak in one of the primary pipes. Now this all happened pretty quickly because I'd been afraid the guy would change his mind and rob me of the experience of being up close and personal with his beautiful automobile!
Would I feel the same about getting my damned dirty paws on one of these Jaguar Type double-naught abominations? NOPE! I'd stay as far away from it as possible for fear that I might vomit-onit and have to pay for paint remediation. The thing looks worse than these bone ugly Cadillacs we have to suffer through here in the 'States! The shapes are different, but the Powder Pink Poop on Pirellis is ALMOST as homely as the (dare I say it?) Pontiac Aztec. Egads! Those look a lot like Pontiac wheels...straight from the Aztec tp s Jaguar near you!!
I feel ill
Overreacting
As a former F-Type owner, I can’t really think of a single person on the planet that would buy this (I certainly won’t be).
What is that thing?! They butchered the Jag💔
No recognizable design features at all. They started with a rectangular brick of clay and gave up very early in the process, will ask for hundreds of thousands of dollars. RIP Jag
@@Bern_il_Cinq if its less than 150 thousand pound ill try and get one
I like it! The stuff they've been doing for the last 10+ years haven't been working well, so I welcome the change.
Those who where complaining about hard plastic on interiors now have stone to please them.
But they still all hate it. Maybe silk will be more to their liking?
Airbags are made of stone.....its a concept!@@EndeavorsDnB
@@mikeschwartz6640 copy nothing!
The problem with plastic was the durability and thus the resultant cheap feeling. Stone doesn’t scratch or fade; that’s premium
Looks like something a cybernetic trans barbie would drive
Of course, trans people notoriously drive massive luxury cars with long bonnets. God you're so brainwashed
So you bought one?
Why, cos it's pink? You must be a simpleton.
This can be taugh as how to go Bankrupt quick 101 😊😅😅😅
Lady Penelope would love this.
Unpopular opinion : I like the shape of the exterior.
I stiil hate the new font and the new logo, I don't like the pink but the blue is pretty cool, and I don't care about the marketing one way or another.
But I don't like hearing about "digital ecosystem", that sounds like predatory "dlc" options that Tesla and BMW makes.
But anyway, I can't afford one, I don't really mind. I'm happy with my old green S Type R.
I hear you. I wonder if this car had been launched by Tesla, as a Cyber-Coupe with a Stainless shell.
@@gzappoli It would have been welcomed quite differently indeed, we would have a different tune from the cultural war crusaders.
Still there's fair criticism to give to this design. Does it feel like a Jag ? Is it too cold, too architectural, not emotional enough ?
Very true. It is an unpopular opinion. For good reason.
ITS VERY BEAUTIFUL. Awesome job jaguar. Fabulous❕❕❕i love strawberry 🍓🍓🍓🍓🍓
So glad I got my 06 XJR
Servicing at which Draguar dealership? They closing...70% of them because they're above the kinds of customers like you now?
How do you feel now that your car has lost all its selling value? xD
@@Cloxxki I've never serviced a car my entire life. If you can't fix it don't drive it
@@-_Nuke_- the exact opposite. This move has only caused valves to go higher. Now it's a collectable
@@RushinSV8 how come you dont buy a new car, 2006 is nearly 20 year old car bro
Jaguar didn't push the reset button. They pushed the self-destruct button
SIMPLE : if it a prototype, is NOTHING - if it open to sell tomorrow, is STUNING!
extra, I dont understand the inconvenient space between the passenger and driver, It could be more "option".
I thought the guys in the ad were creepy but this is even worst it looks like a mail box
Looks like the Cadillac Sixteen, a 1000hp concept thing which I really wanted to be real. Apart from the pink, this looks like a cyber-noir chicago gangster's car
That's offensive towards the Sixteen
Sell one : success story.
It has probably the longest hood of any car I've seen, and it's supposed to be electric. So since there's no engine, what's under the hood? Half the car looks like wasted space.
Compare that to the Lucid Air, which is a cab forward design, has tons of interior space and is a beautiful car.
Yeah that's my complaint about the way this rebrand has started. It feels like they're burning everything on the altar of style, but then the style is so underwhelming. It's not better looking than the Lucid Air, it's not better looking than the Model S or Model 3. In the description it says that Jag is aiming for Bentley, but that interior is absolutely horrid. Even Tesla drivers would call that disgusting. I see no frunk or trunk lines, but let's give them the benefit of the doubt that they would be on the production version. It'd make an excellent hearse, just throw the casket in the frunk.
So in summary it's an ultra premium EV that already looks worse than its competitors, will be more expensive than its competitors, and seemingly takes no utilitarian advantage whatsoever of the fact that it is an EV. Not a great start if I'm being completely honest.
$150,000 3 ton land yacht driven by a battery and advertised in pink
Does it come flaccid?
no, gotta be hard
I still had hope that they were just joking man... Damn.
R.I.P Jaguar.
Everybody was trashing the Cybertruck the same way, but except for the fact that is a sucky truck, it's selling like hotcakes and is a financial success.
I like the general design, and I will always applaud when companies push the bar further. I would buy this concept car if it had a few changes internally.
But who cares what someone like me wants. This concept is about what trend seeking people with money might desire; and they will definitely buy something like this