How To Do Menu Engineering (Double Your Profit)

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  • Опубліковано 18 жов 2024

КОМЕНТАРІ • 35

  • @owner-com
    @owner-com  3 дні тому +3

    Hey everyone, here's the free tool I made to help you engineer your own menu: owner.link/menuspreadsheet

  • @Nykd14
    @Nykd14 2 дні тому +1

    i have been in the restaurant industry as an owner and in the tech industry working for major projectss for food delivery aggregators.
    i know all that it is to know about restaurants and tech and i must say you content is amazing. most importantly is easy to digest and innovative. Keep up the good work!

    • @owner-com
      @owner-com  2 дні тому

      Thank you so much! It always means a ton to me to hear that people are finding value in what we put out. I appreciate your support!

  • @saracripps
    @saracripps 2 дні тому

    Hi Adam! I just found your channel and I want to say that you have very impressive videos with wonderful info and quality. Your editing is amazing and you have a great and natural camera presence, IDK how your channel has not blown up even more by now. Great work, I'm excited to watch your channel grow!

    • @owner-com
      @owner-com  2 дні тому +1

      Hi Sara! I appreciate your kind words. We put a lot of effort into creating quality content so I'm glad that our videos are helpful for people in the industry. Thank you for watching and continuing to support our channel!

  • @yassine-ayad
    @yassine-ayad 2 дні тому

    Hey Adam, amazing content, very smart business, niche enough, and you really are giving value in your videos and building a great brand. Incredible entrepreneur.

    • @owner-com
      @owner-com  2 дні тому

      Thank you for the support and kind words, it means a lot!

  • @Nykd14
    @Nykd14 2 дні тому +1

    Adam what about menu engineering in food delivery apps where everything is on a vertical axis? Worth doing a video for it!

  • @katieromney8522
    @katieromney8522 14 годин тому

    Name: Kanu Poké, a vegan & gluten free restaurant in Shrewsbury, Shropshire UK.
    We do Pacific Fusion cuisine!

  • @david-syp
    @david-syp 2 дні тому

    Adam - would love for your insights into how many people search for "New York Style Pizza" in Calgary, AB Canada - many thanks!

    • @owner-com
      @owner-com  2 дні тому

      Hey there, David! Thank you for watching and commenting.
      New York style pizza is reliably popular overall, but especially so as you get closer to cities as opposed to suburban and more rural areas. Daily searches range anywhere from 30-100 searches a day with 70 being the median.

  • @gautamgolaviya4124
    @gautamgolaviya4124 2 дні тому

    Dessert, milkshake, ice cream, milk cake, croffles, crepe, waffles -Winnipeg

    • @owner-com
      @owner-com  2 дні тому

      Hello! Thank you for watching.
      Ice cream and dessert are the highest performing search terms from your list while milkshakes, milk cake, and croffles rank much lower.

  • @brentedg
    @brentedg 2 дні тому

    Maggie Maes on the Bluffs, Belleair Bluffs, FL

    • @owner-com
      @owner-com  20 годин тому

      Hey there!
      The most common searches in your cuisine type are chicken and waffles, home fries, avocado toast, and breakfast sandwiches.
      It looks like you have some of these on your menu already! You can use these search terms to create keywords or considering adding these to your menu to help you appeal to what people are looking for in your cuisine type.
      Thank you for commenting and watching!

  • @ujwalraj339
    @ujwalraj339 23 години тому

    Fried chicken, burger sandwich pizza- Jelgava Latvia

    • @owner-com
      @owner-com  19 годин тому

      Hello! Do you have a specific restaurant you’d like for me to look at to provide feedback?

  • @robertoortega6843
    @robertoortega6843 2 дні тому

    Los Croissants, Ensenada Mexico

    • @owner-com
      @owner-com  2 дні тому

      Hey Roberto!
      I searched for your restaurant online, but I don't see a website attached to your Google listing where I can check out your menu. Do you have a website or online menu?

  • @bachatacityny
    @bachatacityny День тому

    la Dulce Vida bar and grill San Juan Puerto Rico

    • @owner-com
      @owner-com  19 годин тому

      Hello! Thank you for commenting.
      The most common search terms for your cuisine type include tempura, sashimi, ramen, udon, and tonkatsu!

  • @briansanchez6699
    @briansanchez6699 2 дні тому

    My restaurant name is El Mundo De Mariscos in Oceanside, CA. We sell Mexican seafood an Mexican food in general. We have a couple Oaxacan dishes that others don't tend to have. Please let me know what you find!

    • @owner-com
      @owner-com  2 дні тому

      Hi Brian! I'm happy to provide some insight.
      Some of the most commonly searched seafood dishes in your area include shrimp, salmon, Dungeness crab, and halibut. Shrimp is an outstandingly popular search in your cuisine type.
      I took a look at your website menu and it looks like you don't currently offer salmon, crab, and halibut dishes. These additions could help you appeal to people looking for those dishes online.
      Thank you for watching and taking a moment to comment!

  • @mikelplasari3239
    @mikelplasari3239 2 дні тому

    Mamida-Berlin

    • @owner-com
      @owner-com  2 дні тому

      Hey Mikel!
      It looks like pizza is your primary cuisine type. The most popular search terms in Germany for your cuisine include "Roman style pizza," "Neapolitan pizza," and "American style pizza."
      Thank you for watching and supporting our channel!

  • @JoseDelgado-dq6ei
    @JoseDelgado-dq6ei 2 дні тому

    Georgina +Albufeira Portugal

  • @valerieware4752
    @valerieware4752 2 дні тому

    Warehouse BBQ Youngsville, nc

    • @owner-com
      @owner-com  2 дні тому

      Hey Valerie!
      The most commonly searched dishes for BBQ include barbecue chicken, barbecue ribs, and pulled pork.
      It looks like your menu includes all 3 of these dishes, but I noticed a few things you could implement on your online ordering platform to increase sales of your dishes. I would recommend adding photos to your online ordering because they do a great job of enticing people to follow through with their order as opposed to text. Nothing converts people into paying customers or adding extra items to their order like photos of the delicious food they'd miss out on right in front of them!
      Thank you for your ongoing support on this channel!

  • @talkarabicfluently4145
    @talkarabicfluently4145 2 дні тому

    American Fast Food, Tangier

    • @owner-com
      @owner-com  2 дні тому +1

      Hello! Thank you for commenting.
      The most searched for American fast food dishes are burgers, grilled cheese, and fried chicken. I see that your menu currently includes friend chicken options but you might like to add burgers and grilled cheese to your list of offerings! Milkshakes could also be a dessert option that is easy to make and a great way to upsell and increase your average ticket size.

  • @FactoryKitchen
    @FactoryKitchen День тому

    more info

    • @owner-com
      @owner-com  20 годин тому

      Hello!
      Feel free to watch the other content we have available on this channel if you’re interested in watching more restaurant growth and marketing videos. If you’re interested in the Owner platform for your restaurant, feel free to sign up for a free demo on our website at Owner.com.

  • @samer_Alkhafaji
    @samer_Alkhafaji 2 дні тому

    Burgeratti Dearborn Heights

    • @owner-com
      @owner-com  2 дні тому

      Hello Samer! Thank you for commenting.
      It looks like your restaurant is in the American cuisine type. The most commonly searched American dishes online are burgers, fries, fried chicken, and grilled cheese.
      It looks like burgers and fries are staples for Burgeratti, but you might consider adding items like a fried chicken sandwich, fried wings, and grilled cheese.
      I also typically recommend milkshakes as an easy-to-make dessert option that tends to be a hit for American cuisine restaurants.