Getting a great reception! "The resultant tone is uncanny......these are among the best guitars I've ever played...serious Suhr and Tom Anderson vibes." ~Michael Astley-Brown
£2,000 is mid range? Top range to me. Good luck to them. Always liked Yamaha as a company. Hope to see them in the hands of big names in the future. It's all relative i suppose.
This guitar will become a shelf warmer because at €1249 and €2150 they are far too expensive here in Germany! A few years ago, the Pacifica 612 was available here for €549, but now it costs at least €899 and has become a shelf warmer here. The Pacifica Standard and Professional will suffer the same fate.
They already have beginner to intermediate level model Pacificas; now they're making higher level ones with better specs, and for the Professional level, it's produced in a more expensive country with more experienced craftsman, so that's going to cost more. It's the same with every other guitar brand. I'm sorry if there's something specific you're referring to that I'm missing.
Beautiful guitar but I am perplexed. Yamaha produced an almost identical guitar in 1994 and 95. The Made in Japan Pacifica 904. Ash over alder body with a Warmoth compound radius neck, Sperzel locking tuners and their own hand wound pickups, contoured heel joint. I am fortunate to own #51 of 500 made in 95. Through the years I have purchased numerous Fender Strats including the recent Elite and Ultra series. Both of which I sold. Still have a 2010 American Deluxe which speaks to me. The 904 is a gem and in all these years I have only had to replace the push/pull pot. For whatever reason as Yamaha migrated manufacturing to Taiwan then Indonesia they adopted a less elegant design and more affordable Pacifica with the standard palm stopping heel joint(the 812 and 604 retained it briefly) as Fender, and less than stellar pickups. Now here we are in 2024 and they decide to revise the 904 with new pickups and a price tag that rivals Fender’s Ultra Deluxe. This is going to be an uphill battle for Yamaha and will scarcely dent Fender’s market share.
I think I'm missing something. If the Yamaha 904 is as good as or better than many Fender Strat Elites and Ultras (it sounds like that's what your implying), then what is so perplexing about them revising and reissuing (in your terms) it, and then pricing it just under an Ultra Deluxe? In fact, if Pac 904 is greater than or equal to the Strats you mention, and a Pac Pro is basically a Pac 904, then it sounds like fantastic value if a Pac Pro is greater than or equal to a Ultra Deluxe but costs less.
@@ChidOkiIt is Yamaha’s marketing strategy that is perplexing. Why pack the 904 in after 2 years of trying to compete with Fender only to introduce an updated version in direct competition with Fender? I am not questioning the quality of the new model. But with a plethora of competition out there they have essentially launched the rebirth of the 904 with a facelift. Don’t forget, Yamaha also tanked the 812W and the 604W in the late 90s. Both great guitars in their own right and with the same contoured heel as the new professional. I’m just a guitarist. Not a marketing strategist. It will be interesting to see if Yamaha pulls the plug on the new professional model in two years if sales struggle.
@@Taylort3bI see. Well, however hard it is for a lot of people to view this way, maybe we need to stop viewing it through the lens of competition. Obviously there’s an implicit competition in any space where there are other companies producing the same product at similar price points but this is not like Apple selling phones, where your customer’s either going to buy your iPhone or use an Android. Yamaha’s customer base for these two new Pacifica’s are hobbyist/collector guitar players who are GASing hard enough to own multiple guitars over their lifetime and into it enough they go on UA-cam to comment about it (like us 😂). Put out something similar enough to what people know but just different enough to be unique, don’t produce too many or too little of them, and you’re likely to sell a good chunk of them. Honestly, Yamaha is so different from the other guitar companies that I think we forget they can approach the purpose of producing a guitar from a completely different standpoint. They’re not like Fender or PRS or Gibson where all they do is guitars and related equipment…they are a worldwide musical instrument company and guitars are just one division/department, and they sort of are more interested in tickling their own fancy of trying out different things in the lab more than optimizing the mass selling of a a product and measuring success that way. If there’s one thing Yamaha hasn’t done well, it’s marketing themselves. I think they’ve historically underpriced what they produce and have sold a lot less than they could have with a more intentional marketing strategy. It’s really hard for Americans to view this way, but I just don’t think profit is their #1 goal, which we habitually assume, so if we do assume that…yeah. Marketing won’t make sense 😂 haha just some thoughts. They might pull the plug in a couple years regardless of sales. You can never tell with Yamaha lol, it’s like you said, why did they ever do away with high line Pacificas originally?
It's trade show, and we are put on the spot at moments notice...sometimes strings slip...there are no retakes, so you have to roll with it...just think logically when making comments please...
I think that's the point. They sound like they would be really great going in di or allowing your amp to color the sound. A perfect, reliable, recording/working guitar, but not something with the most "character"
Getting a great reception! "The resultant tone is uncanny......these are among the best guitars I've ever played...serious Suhr and Tom Anderson vibes." ~Michael Astley-Brown
Fantastic interview and great info dropping like rain. Winning!!!
Tragic that they don‘t produce these telecaster type guitars again. They are too pretty
If they make a Bass with Rupert Neve Pickups its an instant buy for me.
Yamaha is killing it, this sounds amazing
Yamaha can do it all! Amazing!
Triple pitchfork = yes!
Haven't seen much at this year's Namm show but these Pacifica are the one bright spot for me minus the price.
Yes way overpriced.
Are they worse than the Fender counterparts at the same price?
@@HarrisonSD03 Yes
Beautiful instrument !
£2,000 is mid range? Top range to me. Good luck to them. Always liked Yamaha as a company. Hope to see them in the hands of big names in the future. It's all relative i suppose.
This guitar will become a shelf warmer because at €1249 and €2150 they are far too expensive here in Germany! A few years ago, the Pacifica 612 was available here for €549, but now it costs at least €899 and has become a shelf warmer here. The Pacifica Standard and Professional will suffer the same fate.
Would you mind scale the guitar weight (Kg/ Lbs) ?
Wow ❤❤❤❤
Yamaha Pacifica guitars are great 'n all, but what is up with those prices??
They already have beginner to intermediate level model Pacificas; now they're making higher level ones with better specs, and for the Professional level, it's produced in a more expensive country with more experienced craftsman, so that's going to cost more. It's the same with every other guitar brand. I'm sorry if there's something specific you're referring to that I'm missing.
Way underpriced....
Beautiful guitar but I am perplexed. Yamaha produced an almost identical guitar in 1994 and 95. The Made in Japan Pacifica 904. Ash over alder body with a Warmoth compound radius neck, Sperzel locking tuners and their own hand wound pickups, contoured heel joint. I am fortunate to own #51 of 500 made in 95. Through the years I have purchased numerous Fender Strats including the recent Elite and Ultra series. Both of which I sold. Still have a 2010 American Deluxe which speaks to me. The 904 is a gem and in all these years I have only had to replace the push/pull pot. For whatever reason as Yamaha migrated manufacturing to Taiwan then Indonesia they adopted a less elegant design and more affordable Pacifica with the standard palm stopping heel joint(the 812 and 604 retained it briefly) as Fender, and less than stellar pickups. Now here we are in 2024 and they decide to revise the 904 with new pickups and a price tag that rivals Fender’s Ultra Deluxe. This is going to be an uphill battle for Yamaha and will scarcely dent Fender’s market share.
I think I'm missing something. If the Yamaha 904 is as good as or better than many Fender Strat Elites and Ultras (it sounds like that's what your implying), then what is so perplexing about them revising and reissuing (in your terms) it, and then pricing it just under an Ultra Deluxe?
In fact, if Pac 904 is greater than or equal to the Strats you mention, and a Pac Pro is basically a Pac 904, then it sounds like fantastic value if a Pac Pro is greater than or equal to a Ultra Deluxe but costs less.
@@ChidOkiIt is Yamaha’s marketing strategy that is perplexing. Why pack the 904 in after 2 years of trying to compete with Fender only to introduce an updated version in direct competition with Fender? I am not questioning the quality of the new model. But with a plethora of competition out there they have essentially launched the rebirth of the 904 with a facelift. Don’t forget, Yamaha also tanked the 812W and the 604W in the late 90s. Both great guitars in their own right and with the same contoured heel as the new professional. I’m just a guitarist. Not a marketing strategist. It will be interesting to see if Yamaha pulls the plug on the new professional model in two years if sales struggle.
@@Taylort3bI see. Well, however hard it is for a lot of people to view this way, maybe we need to stop viewing it through the lens of competition. Obviously there’s an implicit competition in any space where there are other companies producing the same product at similar price points but this is not like Apple selling phones, where your customer’s either going to buy your iPhone or use an Android. Yamaha’s customer base for these two new Pacifica’s are hobbyist/collector guitar players who are GASing hard enough to own multiple guitars over their lifetime and into it enough they go on UA-cam to comment about it (like us 😂). Put out something similar enough to what people know but just different enough to be unique, don’t produce too many or too little of them, and you’re likely to sell a good chunk of them. Honestly, Yamaha is so different from the other guitar companies that I think we forget they can approach the purpose of producing a guitar from a completely different standpoint. They’re not like Fender or PRS or Gibson where all they do is guitars and related equipment…they are a worldwide musical instrument company and guitars are just one division/department, and they sort of are more interested in tickling their own fancy of trying out different things in the lab more than optimizing the mass selling of a a product and measuring success that way. If there’s one thing Yamaha hasn’t done well, it’s marketing themselves. I think they’ve historically underpriced what they produce and have sold a lot less than they could have with a more intentional marketing strategy. It’s really hard for Americans to view this way, but I just don’t think profit is their #1 goal, which we habitually assume, so if we do assume that…yeah. Marketing won’t make sense 😂 haha just some thoughts.
They might pull the plug in a couple years regardless of sales. You can never tell with Yamaha lol, it’s like you said, why did they ever do away with high line Pacificas originally?
God this thing is cool but please TUNE IT
It's trade show, and we are put on the spot at moments notice...sometimes strings slip...there are no retakes, so you have to roll with it...just think logically when making comments please...
I just cannot get over the headstock. Where the Revstars headstock is just perfect, the Pacifica is just horrendous.
Rupert Neve is dead for three years. This sales guy probably doesn’t know…
LOL I think you're being sarcastic in case not, he knows
リバーブかけすぎ
Am I the only one who finds these pickups sounding very bland? I can hear them being even but nothing about that is exciting or inspiring to me
It's a bit hard to tell, what with UA-cam audio compression and all.
I think that's the point. They sound like they would be really great going in di or allowing your amp to color the sound. A perfect, reliable, recording/working guitar, but not something with the most "character"
Why can't they bring out guitars in decent looking colors for once? The options are quite bland
I love a satin natural finish but the more affordable option that has that type of look has to body and head that don't match.
Just because F and G had lost their minds due to greed there is no need for Yamaha to follow that deviant path.
Way overpriced.
It's 1k or LESS overpriced for you?
@@nicolasfernando697 That professional model is almost two grand. No way I'm paying that for a Yamaha.
@@TheBbtlegit good for you then, imma buy the pink standard plus
@@nicolasfernando697 Great.
Totally agree, $3700 for the MIJ and $2200 for the standard, when you can buy Vola models MIJ for $1k