The Future of Food: Josh Tetrick at TEDxEdmonton

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  • Опубліковано 21 чер 2013
  • Josh Tetrick is the CEO of Hampton Creek, a food technology company selected by Bill Gates as one of three companies shaping the future of food. He has led a United Nations business initiative in Kenya, worked for both former President Clinton and the president of Liberia, Ellen Johnson-Sirleaf, and taught street children as a Fulbright Scholar in Nigeria and South Africa. Josh is a graduate of Cornell University and the University of Michigan Law School.
    About TEDx
    In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

КОМЕНТАРІ • 146

  • @samlubbers9034
    @samlubbers9034 7 років тому +29

    What Josh Tetrick is doing is truly amazing and inspiring. I can totally see how in the future all egg based products are made using plant based ingredients. Thanks to incredible people like him we can look up to a sustainable, healthy, and nutritious future. Thank you!

  • @FruitflyBat
    @FruitflyBat 6 років тому +11

    Wow.. the things we are capable of!! Compassion should be easy, right?? And let me just say, I want a scrambled plant lol too amazing!!

  • @Fanimik
    @Fanimik 6 років тому +11

    I wish we had more of you this world👍🏻👍🏻👍🏻

    • @adamwarlock7559
      @adamwarlock7559 6 років тому +3

      I've been inspired by people like him to leave my software engineering job to start a plant based milk/coffee company. I want to rival Starbucks and, shamrock

  • @Zoza15
    @Zoza15 11 років тому +2

    Then people have to understand what animals are going trough, and let them understand how in-humane we are in a sense how we treat animals.

  • @Fanimik
    @Fanimik 6 років тому +1

    Great 👍🏻 job josh fantastic spech

  • @timhanser1943
    @timhanser1943 Рік тому

    We can but hope , thank you so much for highlighting the horror .

  • @storkbat
    @storkbat 10 років тому +4

    So inspired and looking forward to trying all your products...
    It is just reality that animal agriculture is not sustainable and brutal...So glad you "get it" and have done something to really change it...just wonderful...
    (btw, if 20 chickens were not in one cage, the demand for 7 billion people and cheap price desired would not be met...and what could be produced would be more expensive and more wasteful....most farmers are businessmen too)

  • @XBOXCASANOBA
    @XBOXCASANOBA 11 років тому +1

    When and where can i buy this food?

  • @crikxouba
    @crikxouba 8 років тому +1

    It's good he is doing this. Although a better project would be to have vegan food find its own identity and it's own flavours and recipes. Like anything else in life someone or something can only be best at being itself.

  • @magne14527
    @magne14527 7 років тому +25

    Since I turned vegan I feel embarazed I didn't do it earlier.

    • @ArjanTV
      @ArjanTV 4 роки тому +1

      Nobody give a fook about yur vegan story

    • @Mtkvks82
      @Mtkvks82 3 роки тому +2

      Dear tv, pls be kind, have you seen how r pigs being gassed n electrocuted to death n how calves r separated from their mothers at birth so that their mother’s milk r used to feed humans? The baby calves climbed across the fence crying out for their mothers. I became a vegan after watching those images. N no one gives a damm toyour cruel meat eating habits. Damm you as well. Be careful of karma.

  • @julianchosun
    @julianchosun 11 років тому +1

    The 18% of total green house gases produced by the livestock industry has been shown to be inaccurate. A more recent study - in 2009 by Goodland and Anhang - showed it to be as high as 51%.
    Save yourself (from type 2 diabetes), save your local environment (from a polluted water table), and save the planet (from all the green house gases from the livestock industry): look into vegan food, cooking, recipes, and eating styles. Besides, it's yummy!

  • @semperfi-1918
    @semperfi-1918 6 років тому +1

    how about local farmers. makes for the need for more farmers lowers need for big AG

  • @jmarcosps
    @jmarcosps 3 роки тому +1

    What happened to Hampton Creek?
    The socially minded entrepreneur launched Hampton Creek in 2011 with the purpose of creating healthier, affordable food. ... The company was accused of buying its own product to boost sales, and last year Target removed the brand from its shelves on allegations of food safety concerns.

  • @izzzzzz6
    @izzzzzz6 4 роки тому +3

    Bill Gates isn't even Vegan himself. He is just an investor. Powerful sell lol. Nice work.

  • @MsSharkit
    @MsSharkit 10 років тому +3

    Being vegan I look forward to the day when animals are no longer consumed by people, however, after seeing what the meat, egg and dairy industry have done to humans and the planet I am leery of trusting big business when it comes to food. Eggs don't have to be manufactured from plants by some huge corporation, it's simple to substitute a ground flax seed or chia seed paste for an egg in all baking. As far as a "scramble" goes...organic tofu works great.

  • @vtgreeley1
    @vtgreeley1 11 років тому

    What about all the GMO grains and veggies...How can we know they will be safe to eat...or their long term effects??

  • @watcherolic9930
    @watcherolic9930 3 роки тому +1

    well mostly people in india are vegetarian..some dont even eat any milk products....v hv sumthing to learn from them

  • @RobSinclaire
    @RobSinclaire 11 років тому +1

    I am only One, what can One do? One can do many things! One can start by opting out of a cruel, wasteful and antiquated system of food production.

  • @convanjo
    @convanjo 6 років тому

    I love you Josh Tetrick,carry on the great work!

  • @MattSeremet
    @MattSeremet 7 років тому

    Dan's looking at that plate with a hunger, I don't blame em.

  • @vtgreeley1
    @vtgreeley1 11 років тому

    What about all the GMO Grains??...how can we also know if grains are safe???

  • @teddybruscie
    @teddybruscie 11 років тому +1

    I think if they can get up & running & start marketing some products they wouldn't have to convince the general population they would just choose it. I say the same with a lot of products, if corporations & government weren't working together & we had a true free market where businesses big & small can compete we wouldn't see this much inequality.
    I think the best short & long term solution is local economic prosperity & Vertical Farming. Relying on big corporations like Walmart isn't helping.

  • @gordadam7624
    @gordadam7624 6 років тому

    The food we were born to eat: John McDougall at TEDxFremont

  • @warrenwandell5245
    @warrenwandell5245 4 роки тому +3

    Post Corona this is a very weird video

  • @Fanimik
    @Fanimik 5 років тому +1

    ❤️❤️❤️❤️❤️

  • @Fanimik
    @Fanimik 6 років тому +1

    You are great 👍🏻 fantastic a human.go vegan 🌱 listen to him 👏👏👏👏👏👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻

  • @paolatropical
    @paolatropical 9 років тому +26

    I'm delighted to know that people are changing their minds.
    Go vegan to be healthier.
    Go vegan because animals don't sufer unnecessarily.
    Go vegan for the environment.
    Go vegan for a better future.♡♡

    • @benchkey
      @benchkey 8 років тому

      +Paola del Rocio Ardila Alvarado - Let me get out my little violin. I live on a very large dairy farm and if cows are in pain or distress they bellow. Pretty quiet around here. - As to vegan, I'm happily saving that for those who like it. Personally I'll eat meat.

    • @korpakukac
      @korpakukac 6 років тому

      Yeah, no thanks, you can keep your CULT for yourselves.

  • @watcherolic9930
    @watcherolic9930 3 роки тому

    what was that at the end if not an egg....name it

  • @missanthrope2158
    @missanthrope2158 8 років тому +37

    I am vegan and you can be too.

    • @benchkey
      @benchkey 8 років тому +1

      +Jessica Huff - Vegan is fine if that is what you want. All my life I've hated the taste of fruit (except pears). I only like a few vegetables, but love meat in all its forms. Oh and I only like cashew nuts, no other nuts. So you can have all the vegies and fruits, I'll stick with meat, and FYI, I live on a large dairy farm. Because of that I've very strong bones.

    • @missanthrope2158
      @missanthrope2158 8 років тому +4

      Dairy is extremely acidic for the body. Our body leaches the calcium from our bones to neutralize the acidity. The US has the highest rates of osteoporosis and bones fractures due to our extremely high dairy consumption.

    • @benchkey
      @benchkey 8 років тому

      Probably because they drink skim, 1% and 2%. Here on the farm we drink whole milk meaning with all the fats, and most of us never get broken bones.

    • @missanthrope2158
      @missanthrope2158 8 років тому +3

      Vegans have higher bone density than dairy consumers.

    • @missanthrope2158
      @missanthrope2158 8 років тому +4

      Likely funded by the dairy industry. Read The China Study.

  • @joshuahampton528
    @joshuahampton528 8 років тому

    Type in Josh Hampton CTF

  • @AnthonyPero92
    @AnthonyPero92 8 років тому +7

    Spoiler alert, he is winning by beating Unilever and the FDA. :)

    • @jjk2one
      @jjk2one 8 років тому

      Unilever and DuPont of two of the corporations that implemented SAI agriculture. It's all a scam with a great sales pitch.

  • @Gothlore
    @Gothlore 10 років тому +4

    The solution to our food is obvious. We need to genetically engineer plantimals!

  • @joshuahampton528
    @joshuahampton528 8 років тому

    In UA-cam

  • @aizamarasigan490
    @aizamarasigan490 4 роки тому

    I wish we didn't end up in a world like this. Im going vegan next year!

  • @BrookBowenVideos
    @BrookBowenVideos 9 років тому +1

    I would like to show a vegetarian a list of creatures from say a cow, to a chicken, to a worm and so forth.....down to a single cell and have them draw the line at the point where "animals" end and "OK to eat" begins. The fact is that one ounce of leaf has and much "alive" in it as an ounce of cow. We need to be prudent and grateful for all the sources of food we have and not single one out from another.

    • @WorldOfARandomVegan
      @WorldOfARandomVegan 9 років тому +10

      ***** Animals are sentient. Plants are not. Plants are not "one single source". There are countless plants used as food on the planet. Far more than for anyone to ever have to worry about going hungry.

    • @maylightbewithyou
      @maylightbewithyou 9 років тому

      WorldOfRandomStuff yes

    • @benchkey
      @benchkey 8 років тому

      +WorldOfRandomStuff - Some animals are not sentient. Worms, Snails, etc. However when you are done with this life, and your spirits decides to return to another life form, it might be a tree or a weed, or?????

    • @WorldOfARandomVegan
      @WorldOfARandomVegan 8 років тому +2

      benchkey Ever try cutting a weed? It continues to grow unless you take out the root. I'm not really sure what your point is. The torture and abuse of animals just for our tastebuds and clothes is egregious and unnecessary. As for worms and snails, even they know to run when in danger so I doubt they're not sentient. When you step on a worm, you see it coil up in pain. Plants don't have that reaction. Carrots don't scream when put into a pot of boiling water, potatoes don't scream when you peel them. But when you slice a lobster while alive or boil it alive you know it's in pain!

    • @benchkey
      @benchkey 8 років тому +1

      +WorldOfRandomStuff - I live on a very large dairy farm milking about 1,500 twice a day. The cows don't suffer, in fact they live a fine life. They are quiet and when they are quiet they are happy. Humans invest a lot of effort to keep their cows happy. I'm looking out the living room window every day and look over the herd in pasture. When do you think they are in pain? City people need to get a real agricultural education.
      You watch too much youtube videos showing cow abuse. Lets address that. Feed lots where cattle are headed to slaughter don't want distressed cows because if the cow is in distress their distress turns the meat dark and so is not salable except for dog food. Believe me no one wants to loose money on a cow sent to slaughter. Most of those distress cows video's are FAKE. If any employee is found to be harming cattle they are fired and blacklisted. While I'm not involved in other species of livestock I'm fairly confident that the situation is the same. Why are those video's faked? Mostly they are created by so called 'animal rights' organizations. Its a way of raising donations plain and simple. Who's going to send donations/money to an organization that shows healthy, well cared for animals? Think about it.
      OH and don't confuse pain for sentience. Sentience is the ability to think and be self aware. A worm, snail, etc feels pain but only reacts to programming so to eat and react pain. It is the same as you suddenly burning your hand, you pull away before your brain can react.
      You can be a vegan if you so desire, no one is stopping you, but please don't try and inflict your preferences on others. We don't see or taste the world as you do.

  • @kingmasonry
    @kingmasonry 6 років тому +1

    cool company. but the fact that Bill Gates involved in it makes me uncertain of their mission.

  • @subzero4790
    @subzero4790 6 років тому

    PETA Talk?

  • @Zoza15
    @Zoza15 11 років тому +1

    Ive seen how cows, pigs, and chicken were processed. Its totally terrible to look at how these animals are treated and nobody pay's attention to these things.
    Im all for better innovations for food that needs less animals..

  • @Hope-l7v
    @Hope-l7v 7 років тому +6

    I'm vegetarian, i can't see myself being part of this cruelty, just having hard time giving up eggs! at some point gotta shift to being vegan!!

    • @cheryljeffali8251
      @cheryljeffali8251 6 років тому

      Marcus Fall I'm a homesteader, eggs are the easiest thing to produce, easier than a garden. You can have,a nice garden, eggs, and a couple goats on just a few acres.

    • @distortedsteeve2980
      @distortedsteeve2980 5 років тому +1

      @@cheryljeffali8251 the thing is, you just dont need eggs for nutrition. Our bodies font thrive off the cholesterol that eggs have. We need to supply our bodies with more raw natural organics from the earth. Alkaline foods are the way to go. Quit it with this thinking that we need animals to survive. It's the other way around. They need us to survive. What I mean by that, is they need us to start making smarter decisions for the sake of the future of the planet.

    • @EthanNoble
      @EthanNoble 4 роки тому

      stevOkanevil TM one can say we don’t need grapes but you’d be lying to say we don’t derive any benefits from grapes as we do from eggs

    • @johnsherman7289
      @johnsherman7289 4 роки тому +1

      farming animals uses too much water, land and food, meat doesn't cost enough, it should reflect the true costs.

  • @cotes42
    @cotes42 9 років тому +5

    The talk is about using plants to replace eggs. There I just saved you 18 minutes. He doesn't tell you how they find the plant to become eggs or anything just the idea of eggs and chickens being removed from industrialized farming.

    • @AnthonyPero92
      @AnthonyPero92 8 років тому +2

      +cotes42 They use peas. Peas are the new replacer for almost all meat alternatives now, like Beyond Meat. :)

  • @vincentmyers5587
    @vincentmyers5587 9 років тому +2

    Insects?

  • @DaffaBun
    @DaffaBun 11 років тому

    Can't wait for food that doesn't set the world on fire, and is also super cheap!
    Allot of people don't want to hear where there chicken nuggets or beef burgers came from, they just want what they payed for.
    BUT that also means that they won't care if it came from a substitute/plant product that tastes the same, and offers the same nutrition/calories (if not more) as there animal derived products.
    Hell I love the food for the taste & a full belly, I don't care that it came from a dandelion...

  • @KatVegan
    @KatVegan 5 років тому

    Human beings are insane. Life on this planet is doomed. : (

  • @namelessblob781
    @namelessblob781 11 років тому +1

    eggs give flavor... not just to bind ingredients together

  • @AG-fi3ry
    @AG-fi3ry 6 років тому +3

    Is this sharktank or ted talks?

  • @rajeshsahani6851
    @rajeshsahani6851 5 років тому

    From today I am a vegetarian

  • @rockeen0
    @rockeen0 11 років тому

    It's a marvelous idea, but we also must take into account the cost of production weighed against egg production as a whole (hatcheries and all). After this global powers may decide to integrate it slowly until it over powers the current egg market and becomes the replacement. If the cost is greater, the chances are slim that it will be taken up. The fact that he developed a product that essentially "behaves" like an egg is wonderful and should be furthered.

  • @sharontrimm1733
    @sharontrimm1733 3 роки тому

    This guy lives in La La Land

  • @melovescoffee
    @melovescoffee 7 років тому +2

    Sorry but this is all rather simplistic. I could go through them point by point but i would end up writing another novel in the comments and nobody is interested in that. He clearly has something to sell. Not that i don't value the effort but we're better off fixing what is actually broken.

    • @billz.lawson9824
      @billz.lawson9824 7 років тому

      Nobody's going to fix what's broken, so he's going to replace it.

    • @fg0611
      @fg0611 6 років тому

      im sorry but theres no fix...a least not for next 10 years!

  • @someguy2135
    @someguy2135 3 роки тому

    Instead of eating "cage free eggs" we should eat chicken free eggs! BTW "cage free eggs are not as cruelty free as we would like to think.

  • @jagadishgospat2548
    @jagadishgospat2548 3 роки тому

    *Where vegan egg?*

  • @silkstone5929
    @silkstone5929 9 років тому +46

    Go Vegan its easier than you think :D

    • @benchkey
      @benchkey 8 років тому +1

      +Mick Silkstone - Big YUCK!

    • @CarbinMarvin
      @CarbinMarvin 8 років тому +13

      +benchkey Not as gross as clogged arteries or food borne illness, I guarantee it.

    • @korpakukac
      @korpakukac 6 років тому

      If I look at how vegans are talking around me, I am sure that is not a cult I would want to belong to.

    • @allanespinosa8966
      @allanespinosa8966 6 років тому

      I have to clarify that I hate maltreatment of farm animals too. But first, show me that animals like chicken, pigs, ducks, cows and sheep are "thinking" beings, then I will grant them rights like humans. Second, prove to me that we have a moral obligation NOT to eat them.

    • @atlastobin7837
      @atlastobin7837 6 років тому +1

      Im vegan, but i didn't just do it for health. I did it for the environment and the animals… I honestly can't wait for lab grown meat….

  • @Carlosoraibi
    @Carlosoraibi 11 років тому

    Seems very innovative, perhaps too innovative. What he says makes sense, but his proposal to fix this problem seems unrealistic. Just imagine convincing the general population being told that animals are being taken out of the system, and then actually integrating the plan.

    • @fg0611
      @fg0611 6 років тому

      when people start eating plants thats tastes like eggs and meat for less money $$...you`ll see

  • @atlastobin7837
    @atlastobin7837 6 років тому +1

    Damn right!!! Go vegan and wait for lab grown meat so you can tell your friends you didn't eat animals even before the lab grown meats….

  • @TheHardTruth101
    @TheHardTruth101 3 роки тому

    Great project, but who taught her how to scramble an egg? My six year old could do better 😆

  • @MUSTBUYRIGHT
    @MUSTBUYRIGHT 10 років тому +1

    no one says you need to put 20 chickens in 1 cage! there's millions of acres of un developed farm land on this earth. this is what happens when so called business men get involved in farming ,and not farmers. yet you use 40% of corn crop for gasoline! ya, your full of it mister!

    • @BrookBowenVideos
      @BrookBowenVideos 9 років тому

      "40% of corn crop for gasoline". Two reasons: 1. Because farmers get subsidized for their corn production and there is tons of it leftover, they have to do something with it. 2. The presidential elections begin in Iowa and nobody gets elected unless the support the corn industry 100%. Presidential primaries should rotate by small groups of states (5-8), group by group each election cycle.

  • @techies2835
    @techies2835 4 роки тому

    Be omnivore..

  • @michaelstyles2130
    @michaelstyles2130 8 років тому +11

    Just raise your own chickens instead of reinventing the egg. Small farms where chickens can be happy at home, free to scratch, peck, wander, and graze. Not to mention they eat all the food scraps that would otherwise end up in a landfill, so you don't have to feed them corn or soy. They eat bugs and grass too, as well as providing you with eggs that don't need processing before you cook them.

    • @SabrinaSauce
      @SabrinaSauce 8 років тому +3

      Ideally everyone would do this, but most people don't live in areas where that's doable
      I have a dozen chickens at the moment but that is because I live in the country where we have space :)

    • @billz.lawson9824
      @billz.lawson9824 7 років тому +1

      Yeah, let's all raise our own chickens. That's brilliant.

    • @FruitflyBat
      @FruitflyBat 6 років тому

      Michael Styles well eggs aren't good for your body, plus it's not necessary.. pro life is much more compassionate and should be for everyone not just human animals.. imo :)

    • @flowerbin2425
      @flowerbin2425 6 років тому +1

      But you still have to buy soy and corn. I know, I had chickens that I free ranged and they still require an inneficient amount of food to convert to eggs. Also you have to kill a bird after 3 years to get another bird who will be productive. I am now vegan and am putting in my spring vegetable garden. This is a viable option for me so i am going to take responsibility for myself and my family.

    • @atlastobin7837
      @atlastobin7837 6 років тому +2

      It uses too many resources to feed chickens like that… Lab grown meat is better and the animals don't have to die!!!

  • @raduapp123
    @raduapp123 7 років тому +1

    The egg doesn'''t make cake rise. The yeast does

  • @leightoncooke
    @leightoncooke 6 років тому

    Go vegan!

  • @stop3tombs
    @stop3tombs 3 роки тому

    What if Susan doesn’t want to be a mum?

  • @satyajitsinhkosamiya6822
    @satyajitsinhkosamiya6822 6 років тому +1

    Do you know?
    the indians are totally vegetarians!!!

  • @ManuFerrara
    @ManuFerrara 8 років тому +3

    But... you see that this guy is acting, right ? That behavior is not natural. What money makes him do to sell himself this way ? Sorry, he is boring. And so unnatural ! :/

    • @911review
      @911review 8 років тому

      +ManuFerrara and feeding chickens GMO soy is natural ?
      the system we have is absolutely not efficient, and will not work going forward.
      ive never seen a forest that needs fertilizer and pesticides
      yet, tons of $ is spent on chemicals, oil, transportation, storage etc...
      we need localized food.
      Permaculture can do it sustainably, but Monsanto and a few other companies will have to go away. they spend millions on lobbyists and campaign contributions.

    • @demois
      @demois 7 років тому

      Why would he do that lol

  • @PhilosopherArns
    @PhilosopherArns 8 років тому +2

    He doesn't know about symbiotic farming techniques using animals to sequester carbon? High density stock grazing, polyculture farming with animal rotation, building soil. His whole premsis is based off traditional farming techniques. There is another ted talk of a guy using high density stock grazing to turn desert into grassland in Africa. Also search Gabe Brown on you tube. There is no moral or ecological high ground to being vegan. Life consumes other life.

    • @thewreckedup
      @thewreckedup 8 років тому +2

      +Jerry Arns Life consumes other life? There is no moral or ecological high ground to being vegan? Firstly, the moral "high ground" lies in the fact that you're not taking an innocent animal's LIFE to feed yourself, when you can keep yourself healthy by not doing so. You're causing them pain, torture. There is no such thing as a humane killing. There's something called a conscience that we are born with. The ecological "high ground" lies in a vegan diet having a much, much reduced environmental impact than any animal-product-based diet. You say that they don't take into account symbiotic farming techniques. They don't because that's not how the majority of the industry operates! Methane sequestration is far, far from efficient. Given the rate at which we need to change, consuming animals is not a viable, sustainable option. And the idiot that you refer to, Savory, is the biggest fraud known to the environmental movement. So my friend, I understand your hesitation when it comes to plant based diets, but I urge you to try one out.

    • @PhilosopherArns
      @PhilosopherArns 8 років тому

      Rashmit Arora​​ Life does consume other life, ie animals eat animals, bateria eat other bacteria. From a universal natural law perspective there is nothing wrong with this , in fact the ecology that humans evolved in was dependent on this happening. I am not bothered by your priciple to not eat animals .... One's which we are also able to emotionaly bond with... it is noble and very healthy to practice(which I do from time to time) But you should have no right to claim that eating only vegtables is better than not, morally or ecologically.
      You are right about our current state of agriculture yet this is not justification for vegetarianism. I'm afraid your understanding about the role of animals in the ecosytem is lacking due to the lack of desire to seek such information. Animals are playing a pivitol role in the new methods for growing food , they build healthy nutrient dense soil and increase species diversity and ecological balance. 

    • @fg0611
      @fg0611 6 років тому

      as humans there is morality involved in every aspect of life... So Faming plants to create food is better tham farming animals...dont you think?

    • @stop3tombs
      @stop3tombs 3 роки тому

      @@PhilosopherArns humans eating farmed animals has nothing to do with ecosystems, natural laws, building natural nutritionally dense soil or increasing species diversity and ecological balance, quite the opposite, we arificially inseminate selective bred animals (most of wich would not survive in the wild), we keep them trapped in small enclosures and feed them huge amounts of legumes and cereals to send them to slaughter as babies creating enormous cesspools of waste that contaminate soils and water when we could be feeding far more people and contaminating much less by skipping the animals in the middle and eating plants directly and freeing land to rewild and regenerate ecosystems.

  • @Rono201-xk3bd
    @Rono201-xk3bd 10 місяців тому

    Who is from an Arabic country... I need a help to summrize the video 🥲