Frank Masterfully Uses the "net payment" to Close in F&I

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  • Опубліковано 20 січ 2025

КОМЕНТАРІ • 129

  • @ROD7271964
    @ROD7271964 7 років тому +2

    Absolutely amazes me as to how many people "give up" on strategies and ideas without ever even trying. Frank did a good job for a first try and contrary to popular belief, numbers still don't lie.

  • @tawills07
    @tawills07 2 роки тому +14

    If a customer falls for this close, then they would fall for any other close that has ever been invented.

    • @digitalplowboy2823
      @digitalplowboy2823 Рік тому

      There’s nothing to fall for if explain correctly, you basically have a $20,000 savings account and part of your payment is going towards that savings account each month. It’s all about how you explain it to the customer and they fully understand there’s no trick care there’s no close here it is what it is.

    • @sunnyta619
      @sunnyta619 9 місяців тому

      There is no savings. You get a title whether you pay the smaller or the greater amount. How much you want to be fleeced????

    • @tawills07
      @tawills07 9 місяців тому

      It is what it is , trash .

    • @tawills07
      @tawills07 9 місяців тому

      The title of the video says it’s a close

  • @cyonts3914
    @cyonts3914 6 років тому +25

    I’m a finance manager myself and this is waaaaay too wordy. Build enough value in your product and people will buy.

    • @ladistar
      @ladistar 5 років тому +1

      You’re a moron. This is the greatest justification in the history of car sales. You’re just mad that you’re too much of a pussy to try it out yourself.

    • @SteveRichardsredzonestudents
      @SteveRichardsredzonestudents  4 роки тому

      C Yonts - thank you for watching and taking the time to comment.

    • @anonymousone9616
      @anonymousone9616 4 роки тому

      ladistar calm down Steve’s alias UA-cam account you don’t want to get those roids flaring up again.

    • @karmakazegaming1427
      @karmakazegaming1427 2 роки тому

      1000% accurate. Stuff like this video aggravates tf out of me. It's what gives us a bad name and why people hate going in the box. Simply sell the benefits to your products, then ask your customer how much they spent this year on vehicle maintenance. Go over the details with them then divide the final amount by 12 and show them they're already paying the cost of a warranty without even noticing it and without having one.

  • @donaldreynolds4433
    @donaldreynolds4433 3 роки тому +2

    It's good to see practice and role playing, keep it up.

  • @nbayungboyscuzin7669
    @nbayungboyscuzin7669 4 роки тому +2

    People can talk as much smack as they want. Steve is at these dealerships to teach people. He teaches them because he is very good at what he does. This is how the man makes a living. Honest, if your going to do something you should be the best at it .

    • @NYCHeckler
      @NYCHeckler 2 роки тому +2

      It’s not the sales training people talk smack about. Learning stale strategy is a great tool in any industry. It’s about this con-artist teaching other con-artists how to talk somebody into a car payment they can’t afford. There is literally nothing honest about that..

  • @digitalplowboy2823
    @digitalplowboy2823 Рік тому

    This is a good close gift done properly. The saying is your verbiage is not the best in the world making the customer understand. Do you want to make that net difference sound like a savings account that you have at the end of your contract? where are you taking that money and basically putting in a savings account because you have a title now worth $20,000. Heather said this is a good close, but it needs to be explained differently to where the customer can definitely understand and buy into it.

  • @adamraper6993
    @adamraper6993 2 роки тому

    What they are saying is true, there is residual value left on the car as with almost everything you buy. My problem with it is you are trying to justify a higher payment than the customer can likely afford.

  • @Jry-zh7jj
    @Jry-zh7jj 8 років тому +12

    This is a terrible close.....confusing, complicated, and any educated buyer will (hopefully) see through it.

    • @SteveRichardsredzonestudents
      @SteveRichardsredzonestudents  7 років тому

      You don't have any idea what you're tallking about.

    • @Jry-zh7jj
      @Jry-zh7jj 7 років тому +8

      Steve Richards well judging by the (many) negative comments and feedback you're receiving I'd say it's you that doesn't know what you're talking about. Additionally the fact that you're responding to those who disagree with you with the maturity of a middle school child further proves all of our points.

    • @SteveRichardsredzonestudents
      @SteveRichardsredzonestudents  7 років тому +2

      I get a quarter of million views a month. Of course some are going to be negative. I don't post these for consumers. I post them for my students. You have no idea regarding the context of this presentation. Without context it is not going to make sense to you.

    • @ladistar
      @ladistar 7 років тому +2

      Jry7961 only an idiot couldn't understand the math behind this. You're simply estimating the residual value of the vehicle, dividing it by the length of the term, and factoring that into the monthly payment to show the net payment overall. Steve explains it much better in his other videos, but it's really not that complicated.

    • @craigjacobson158
      @craigjacobson158 4 роки тому +1

      @@SteveRichardsredzonestudents sounds like cheap salesman talk

  • @tinian33
    @tinian33 7 років тому +5

    It's the Houdini math trick. Just throw a bunch of numbers at the hoi polloi demographic of car buyers, and they eventually will agree with the F&I rep out of a deep rooted fear for appearing obtuse if they don't understand the example - this technique works great on empaths. It's the same lip service when dealers try to justify an over inflated price for a "certified" used car. Up-charging $2000 because of some 180 point inspection marketing gimmick. "Mr customer!......we conducted a through 180 pt inspection, and we had to change the air filter and put air in the tires; those things don't come cheap".

    • @tinian33
      @tinian33 7 років тому

      Not on a new car but on a used, Einstein! Profit margins on new cars are low when you omit the holdback part, but used cars is where it's at. That's where negotiating skills come into play, with my favorite tactic consisting of informing the sales manager about sharing compromising pictures with his wife of him partying in Key West's "Fantasy Fest" with his Latin lover Ramon. Just tell him: we can do it the easy way or the hard way...the choice is yours.

    • @tinian33
      @tinian33 7 років тому

      Who buys iphones anyway? Android is the way to go. By the way you need to look at the bigger picture if you think car dealers are "only making 5% profit margin" on new car sales. The average additional profit that dealers make with F&I products is about $1600 per car. Go look up the figures for Autonation and Group1 Automotive. Moreover, Autonation reported a new car gross profit of $1923 per vehicle aside from the $1600 in F&I products.

    • @willllllll-r1f
      @willllllll-r1f 6 років тому

      so you are saying the "gross profit" profit is $ 3523 ? Lets assume you are right, what is wrong with that ?? and remember that is "gross" not net. So nowthe dealer pays all expenses out of that $ 3523 ? Uh, do you know what it cost to run a dealership for one month ? It is what the average person in America makes in about 3.5 YEARS !!! Profit is not a dirty word, nor will it ever be !!!

    • @ladistar
      @ladistar 5 років тому

      You are a fucking moron. Everything in this video is basic math and logic. It is 100% honest, logical and mathematical. You’re just too low IQ to understand what’s going on. Go watch cartoons - it’s obviously the only thing your tiny peanut brain comprehend.

    • @christianglenn6860
      @christianglenn6860 2 роки тому

      CPO inspections genuinely are very very thorough and really does get inspected all the way down to the frame and cost dealers ALOT of extra money to be able to have it “certified” from the brand they sell

  • @blairakana9984
    @blairakana9984 Рік тому +1

    $277 made no sense. Nobody would believe his pitch.

  • @danduenas7919
    @danduenas7919 4 роки тому +6

    I fell for this once, it does work. Its confusing and convoluted. Then i realized its bs.

  • @jeffreyminnis2232
    @jeffreyminnis2232 6 років тому +8

    Wow, it amazes me that consumers actually fall for these tactics. The car business has had a bad reputation for years and just when you think they are trying to improve that image they find a new greasy tactic/use of words to manipulate the consumer. They guy was concerned about a high payment for the life of the loan but what the truck will be worth at the end. Hell it may get hit a dozen times, may rust out and be worth $8,000.00 at the end. This guy needs to look at how much is being financed and all the fee's, if the dealer is charging a high Doc fee that could raise a payment . The doc fee is just added profit if they tell you its to pay the help and keep the doors open just remember they pack the cost of every car to cover their operating costs. Dealers around here add a minimum of $800.00 "most add much more" to each car so a doc fee is just putting more money in their pocket

    • @ladistar
      @ladistar 5 років тому

      Wrong. Car sales is the most honest, noble and ethical profession on the entire planet. You’re an idiot if you think otherwise.

    • @Kauffman578
      @Kauffman578 3 роки тому

      @@ladistar interesting, why is it?

    • @yiehnewtamiru7324
      @yiehnewtamiru7324 3 роки тому +2

      @@ladistar dealers before rona where making little under 1k profit for car deals so don’t make it seem like we just killing people profit is how you stay in business

    • @J.C.90
      @J.C.90 3 роки тому

      @@Kauffman578 don’t you know sarcasm?

    • @huntervotour9373
      @huntervotour9373 2 роки тому +1

      There's nothing anyone can say to force someone to do something. This isn't a 'tactic', it's a way of thinking. If you make payments to pay for something, once it's paid off, it's still has value. So if you buy a truck for $30,000 and at the end of the loan its worth $20,000 then after it's paid off you didnt pay $30k! Your 'net cost' is only $10,000! You havent lost $30k, you've only lost $10k because the truck is worth 20k. The store of value simply changed mediums. This is an amazing way to help a customer see the actual value of what they're buying. and Yes, dealers are for-profit business that do everything they can to maximize profits. just like every other business in the world...

  • @theannouncerdad
    @theannouncerdad 8 років тому +2

    72 months at 100 per month is $7200 in extra payments . Can you tell me that is worth it for warranty and gap? You expect my vehicle to need that much service between 36k and 100k? What is sad is that this probably works.....

    • @SteveRichardsredzonestudents
      @SteveRichardsredzonestudents  7 років тому

      What is NOT sad is this does work.

    • @craigjacobson158
      @craigjacobson158 4 роки тому +1

      ask a F&I Guy if I really need GAP insurance...and when he/she says DEFINITELY then come back with youre leting me finance a car that is worth less than the loan you are trying to give me. Once I leave a dealer my first stop is my credit union to refinance so the dealer gets a chargeback from the Bank that gave me the original loan....HAHAHAHAH Fuk them

  • @GioMoya87
    @GioMoya87 8 років тому +4

    That did not address the concern of the payment being to high. And analogy of net value is not accurate. It's another form of deviating from the concern.???

    • @SteveRichardsredzonestudents
      @SteveRichardsredzonestudents  7 років тому

      Wrong, but thanks for taking the time to comment.

    • @GioMoya87
      @GioMoya87 7 років тому

      I have a general interest to understand your point of view as I am in this side of the business. Could you elaborate since my assumption seems to be incorrect?

    • @ladistar
      @ladistar 7 років тому

      Giovanni Moya if you’re on too much car and can’t afford the payment, none of this will work. The net payment justification only works if the customer can already afford the payment and is just complaining/stalling the deal.

    • @jeffreyminnis2232
      @jeffreyminnis2232 6 років тому

      no the customer is trying to save money .

    • @MisterRagtag
      @MisterRagtag 6 років тому

      Giovanni Moya the idea is that the payment is within the persons budget if it isn't in his budget then the dealer showed them the wrong car, so instead of losing money on the deal like in the past instead the dealer will try to justify it by convincing the customer that part of that money every month is going in a piggy bank called a title so that at the end of that loan they can break open the piggy bank and get a new car with no downpayment it's essentially a tactic to convince the customer that they can afford the car and it's worth it at the price

  • @EricTheCarPlug
    @EricTheCarPlug Рік тому

    I would look at him in the eyes and walk out

  • @120ail1
    @120ail1 7 років тому +1

    This wasn't clear at all. Too bad salespeople don't focus on CLEAR and straightforward communication.

    • @ladistar
      @ladistar 5 років тому

      You’re an idiot, this is basic math and logic. Unfortunately your IQ is too low to understand it.

  • @sunnyta619
    @sunnyta619 9 місяців тому

    That’s about 7200 dollars more you’re adding to the agreed upon cost of the vehicle. Nope nope nope!

  • @kevinkeller1979
    @kevinkeller1979 Рік тому

    Never defer payments thats just free money to the bank

  • @michealpatrick6217
    @michealpatrick6217 6 років тому +1

    Amazing that people fall for this fuzzy math approach!

    • @SteveRichardsredzonestudents
      @SteveRichardsredzonestudents  6 років тому

      Micheal Patrick - What's fuzzy?

    • @yiehnewtamiru7324
      @yiehnewtamiru7324 3 роки тому

      They don’t this some BS math “net payment” 😂😂😂 I bet these guys don’t even run2k a copy be honest upfront a build value in your product

  • @cmason5203
    @cmason5203 2 роки тому

    72 payments......WTF? Who would ever do that? I sure people do, but thats INSANE.

  • @e4300
    @e4300 7 років тому +13

    Get up and walk out the door. I have done it 3 times! Don't fall for this.

    • @SteveRichardsredzonestudents
      @SteveRichardsredzonestudents  7 років тому +2

      You're a badass.

    • @e4300
      @e4300 7 років тому +4

      I am thank you for noticing

    • @Stockman22
      @Stockman22 7 років тому +7

      You're a sleazy car salesman.

    • @ladistar
      @ladistar 7 років тому

      Mark no you didn't, you're weak and have zero balls. Steve would easily shut you down in less than five minutes.

    • @e4300
      @e4300 7 років тому

      @ladistar Yea the difference between me and every other car buyer is I don't play their game. Make your mind up before you even leave home that if only 1 thing don't sound right you leave, say goodbye and don't even look back.

  • @danduenas7919
    @danduenas7919 4 роки тому +1

    Steve, wouldyou ever make a huge decision now, based on what may or may not happe in the future? This approach sounds like you are asking customers to gamble that their vehicle will retain its value. Using that logic, the car would one day be worthless, so why not just guve the car away?

  • @canomalo3662
    @canomalo3662 7 років тому

    ayHow can you sleep at night when you know a person cant afford that payment but you take advantage of their lack of comprehension and insist that they are making a good choice.Some of these people are living paycheck to paycheck .Why dont you just steer them towards a car with lower payments?

    • @sassybigz8452
      @sassybigz8452 7 років тому +1

      cano malo stop, what about the person selling, what if they need to pay their bills

    • @sassybigz8452
      @sassybigz8452 7 років тому +1

      People make their own choices

    • @willllllll-r1f
      @willllllll-r1f 6 років тому

      his apple phone is marked up more than that actually, but he probably couldn't wait to get the new one even the one he got a year ago and had them add it to his monthly bill still wasn't paid for, but shame on the sales person for making 2%

    • @yiehnewtamiru7324
      @yiehnewtamiru7324 3 роки тому

      Exactly these guys hit and miss with bs they don’t even run good numbers ; if you want to make it be honest upfront and build value in your product if a person can’t afford a $50 bump in payment can they really afford fixing the ac or heater “if” it acts up

  • @kirtah7
    @kirtah7 4 роки тому

    I think the reason this style of close is controversial is the framing of the car as an asset. Everyone knows cars depreciate so framing it as building equity can feel disingenuous.
    Yes, in their most narrow technical definitions, a car is an asset and ownership is equity. But colloquially, most people use asset and equity to mean investments, things which don't necessarily depreciate. Frank is using words for their technical meaning but speaking casually to a customer where colloquial meaning is more expected.
    This can feel like deception even if unintended because a distracted or non-savvy customer could conceivably misunderstand and believe a vehicle purchase is an investment more akin to building equity in a house or other asset.
    But the math absolutely makes sense: a chunk of every payment goes toward the principal and some portion of that principal is recovered when you eventually sell the car. So your payment is effectively lower depending on when you sell the car and how much it's worth when you do.
    With slightly more careful wording, this close should make sense without triggering the response seen in the comments.

  • @andrewlee5948
    @andrewlee5948 5 років тому +3

    This was time out of my life that I will never get back. Totally worthless and illogical.

  • @ericfitzpatrick785
    @ericfitzpatrick785 4 роки тому +2

    First of all, you have to be a moron to finance a vehicle for 72 or more months. Most warranties aren't worth the paper its written on. Its ok to make a profit, but when they try to sell you something that cost them nothing its robbery.

  • @OPTIONALWATCH
    @OPTIONALWATCH 6 років тому

    A credit Union has the same products way cheaper, but you don't need it.

    • @willllllll-r1f
      @willllllll-r1f 6 років тому +4

      a credit does not and can not sell a manufactures extended warranty or a manufactures maintenance contract, quit giving the simpletons false information !

  • @anonymousone9616
    @anonymousone9616 4 роки тому

    Frank looks as green as grass. He’d get chewed up and spit out trying to use that pitch. Better off being real with a customer.

  • @jerrylundegaard2592
    @jerrylundegaard2592 7 років тому +2

    Smart buyer's do not engage these F&I sales people. The demand the buy rate and they say NO.

    • @SteveRichardsredzonestudents
      @SteveRichardsredzonestudents  6 років тому

      William Vann - thanks for your insightful and erroneous comment.

    • @RationalitiesLastHope
      @RationalitiesLastHope 6 років тому

      @William Vann -*Another comment that makes no sense and wasn't thought about beforehand* 👎

    • @ladistar
      @ladistar 6 років тому

      William Vann absolutely terrible post, you have no clue what you’re talking about.

    • @craigjacobson158
      @craigjacobson158 4 роки тому

      As soon as I walk into F&I i tell the person unless your giving it to me for free I dont want it...save your breath

    • @craigjacobson158
      @craigjacobson158 4 роки тому

      Then when i leave i go directly to my credit union and refinance so the dealer gers a chargeback from the bank...plus unless the salesperson throws something nice in they get all 1s on the survey...quid pro quo me baby

  • @chrisshields9035
    @chrisshields9035 6 років тому

    Sorry, this wasn't masterful. But I do enjoy the videos.

  • @VinDcator
    @VinDcator 7 років тому

    Doesn't make sense, just walk.

  • @jaysantos5941
    @jaysantos5941 7 років тому +3

    Frank is a CLOWN. Nobody needs gap or the 10 yr "maintenance" package.

    • @AngelsantiagojrTV
      @AngelsantiagojrTV 6 років тому

      Jay Santos What happens when you buy a 25k Hyundai Veloster and you total it in an accident in less than one year? When the insurance values the vehicle and factors in the depreciation, you discover you are 7k under water plus a 1k deductible for a grand total of 8k, that you have to come up from your pocket.

    • @Gcal1956
      @Gcal1956 6 років тому

      Hablando de carros u buy gap direct from your insurance company for
      Much much less then what dealer offers.
      Or if the accident is not your fault , the fault party pays all the extra costs.
      If not u get a lawyer.
      I speak from experience
      Never ever buy gap from dealer.

    • @RationalitiesLastHope
      @RationalitiesLastHope 6 років тому

      *"Nobody needs gap" has to be the most unthought out response/comment I've seen on an F&I video, forum, or group anywhere on the internet. I would explain the million and one reasons as to why you NEED it but it's comments like that, that don't deserve an explanation* 🤦‍♂️

  • @greggalletta8679
    @greggalletta8679 6 років тому

    The Net Payment close is offensive. All of the extra products just push this customer deep into a negative equity position and get him no lasting value. When he trades this vehicle in, the wholesale/auction based offer will not give him anything for the warranty and maintenance contract.

    • @SteveRichardsredzonestudents
      @SteveRichardsredzonestudents  6 років тому +1

      Greg Alletta - thank you for watching and taking the time to comment. The "extra products" protect the customer from extraordinary expenses during their ownership period and in fact have proven to increase the resale value. The aim is to lower the cost of ownership and drive up resale value which both serve to lower the total investment.

    • @greggalletta8679
      @greggalletta8679 Рік тому

      @@SteveRichardsredzonestudentsAdditional F&I products won’t add 5 cents to wholesale trade in value.

  • @goolgappa5884
    @goolgappa5884 6 років тому +1

    No good

  • @arielsebastianmarrero194
    @arielsebastianmarrero194 8 років тому

    champion

  • @marloz2
    @marloz2 5 років тому +1

    Weak awful presentation. Way to complicated and not conversational

  • @rubenromero3115
    @rubenromero3115 6 років тому

    10 yr 100k? No interview was done and charge backs waiting to happen.. be a professional think about the dealer

    • @SteveRichardsredzonestudents
      @SteveRichardsredzonestudents  6 років тому

      Ruben Romero - the interview would have been done earlier. Thank you for watching and taking the time to comment.

  • @DozensOfViewers
    @DozensOfViewers 6 років тому

    Wha??? You mean dis ain't a lease? I get to keep da car when it payed off? I did not knowed dat. Fank you so muchez Frank!

  • @MisterJ.O
    @MisterJ.O 7 років тому

    This is a horrible close. It is way too confusing and doesn't address the customers concern for payment being too high.

    • @SteveRichardsredzonestudents
      @SteveRichardsredzonestudents  7 років тому

      Thank you for watching and taking the time to comment. You have no idea how effective it is.

    • @jeffreyminnis2232
      @jeffreyminnis2232 6 років тому

      lol, its things like this that give dealerships a bad name

  • @johngrzyboski3871
    @johngrzyboski3871 Рік тому +1

    What bs

  • @J.C.90
    @J.C.90 3 роки тому

    What a bunch of bs, and I’m in the car business.

  • @craigjacobson158
    @craigjacobson158 4 роки тому

    I was told this once and I told the sales person if your so gung ho on this method Ill pay $450 and YOU pay the rest and Ill give you the title when I pay it off. He stated I must be crazy

    • @SteveRichardsredzonestudents
      @SteveRichardsredzonestudents  4 роки тому

      Craig Jacobson - you are a liar. Your comment is made up.

    • @craigjacobson158
      @craigjacobson158 4 роки тому

      @@SteveRichardsredzonestudents i wish it was sir...but unfortunately you can verify at Wayne Akers Ford

  • @JasielP
    @JasielP 8 років тому +1

    Horrible !!

  • @TheSpectre2300
    @TheSpectre2300 8 років тому +3

    WAY TOO CONFUSING!

    • @SteveRichardsredzonestudents
      @SteveRichardsredzonestudents  7 років тому

      Confusing to whom?

    • @TheSpectre2300
      @TheSpectre2300 7 років тому

      Confusing to me. Someone said this to me, I'd look them right in the face and say "I'm sorry but I have absolutely no idea what you are talking about!"

    • @sassybigz8452
      @sassybigz8452 7 років тому

      Spectre2300 i agree, there is still not much justification as to why it would benefit them paying so much more a month. Guy did a great job going through it I think though. But the strategy is not something I think would make sense to the majority of customers.

    • @TheSpectre2300
      @TheSpectre2300 7 років тому

      Well then by all means....try it. I accept your challenge

    • @tinian33
      @tinian33 7 років тому

      That's the whole premise behind this technique. When someone is confused and worn down they're more apt to make a foolish decision. They f & I experience is a battle of attrition. The ONLY transparent transaction is a cash purchase, because creating a nebulous financial picture predicated on payments is a herculean task when your customer is cutting a check for a negotiated price + tags + tax.

  • @hottemprd8640
    @hottemprd8640 4 місяці тому

    This is awful

  • @shanesimmons7832
    @shanesimmons7832 7 років тому

    how is this youtube worthy? that was awful.