Say NO to unlimited subscription web design (don’t copy DesignJoy... do THIS instead!)
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- Опубліковано 7 гру 2022
- Have you ever heard of UNLIMITED Subscription Web Design? For better or worse, it's a thing. Here's my take on this controversial new model.
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I'm not usually this ranty 🤣Do you agree? Disagree? Let's discuss!
Hey Steve, I get your concerns and I think what designjoy is offering is not actually unlimited designs. In their website they're making it clear that every design request takes 2 days, so at best you can ask for 15 designs per month. So instead of saying:" up to 15 designs per month" they're telling customers unlimited which is more attractive and converts more. I'd love to hear what you think about it.
These services by nature is for SME business owners who doesn't have huge budget but need the job done. Usually no businesses need 300 designs in a month other than multinational brands. So they are using the unlimited design similar way the buffet says unlimited food in 3 hour window.
Hi Mohsen! Yeah, I understand your point. But WOW is their service expensive for 15 designs a month! So in my mind, even that is false advertising that leads to mismatched client expectations.
Idk, I'm sure this model can work for people. No doubting that. But it seems like a relationship with clearer boundaries and expectations makes more sense, at least in the world of website design.
@@swschramm 15 landing page for $5,000 is expensive?
@@miraclesux8960 No, but I'm not sure I trust a company that can turn around a *landing page* in 24 hours, at least if we mean the same thing by landing page. :)
On top of these he clearly states on his website that he will only work on one request at a time. You can give him however much requests in one month, but the restriction is, one request at a time and if the revisions are unlimited, that’s in your favor because that bleeding into the next month. 30 designs for 10,000 in 2 months. Sounds like a deal.
Such an interesting topic. Loved this video.
I agree with you entirely. I feel you could never manage customer expectations with this business model. It would only set your client and yourself up for a massive fall. However, and this is a huge however. What if you started learning design 3 years ago. Became pretty much an expert in web and graphic design, but never invested the right time in marketing yourself. Suddenly, this option becomes a lot more endearing to a struggling new designer. The temptation to use this business model to possibly kickstart your journey. By doing this you really are making premium design available to the 'little guys'. But, as you mentioned, at what cost? Do they honestly get what they expected? Do they get what you know can move their business forward? Do you deliver a service worthy of success for both you and client? Again I'm not sure this can be accomplished. But I think I might still try. As at this point, I love design, have ZERO clients, and simply, have nothing to lose!
Hey there! Appreciate your thoughtfulness and consideration on this topic. Yes, I agree there may be times when a radical model like this could come in handy. I think your questions, though, are important! You're asking the right stuff and it sounds like your intentions are in the right place. Let me know what you decide to do!!
I don't think that you've grasped the logistics that make the model work.
Designs are requested in a queue and completed one at a time, with a turnaround time of around 2-3 days depending on the size.
Brett from DesignJoy has spoken about the incident you're speaking about and I recommend you check out his response - it might change your mind.
What about clients ask for 5-10 pages in one request. How can be that deliver in 2-3 days?
@@erfan0568 They would need to be separated into separate requests. E.g. one for style guide, and then individual for each page.
That's fair. Can you link me to that, by chance? I'm still a bit bothered by the word "Unlimited" in that context. Not saying I (right off) have a better word to use; just thinking it's a bit misleading, that's all. Thanks so much!
@@swschramm I think it's worth deliving into some of his other interviews. There's some golden nuggets in them.
The fact that Brett created a one man 1M business just blows all the doubters out the water. When/if he decides to create a team I assume turnaround times, work quality etc will be improved, if that is currently a problem. The fact is , his system currently works and is proven while no system is perfect.
I know a lot of businesses that have reached 1M+ dollars and are nevertheless unhealthy business models. I appreciate your perspective on things! Thanks for sharing.
@@swschramm I think the difference is that Brett knows his market, knows the kind of work he'll be getting and knows that it won't incur a ton of changes. Very few people have that insight into their customers.
I agree. Saying unlimited and we only have 24 hrs in a day where one works only 20 days a month, not counting the weekends. If you were to ask for revisions every 2 days that puts you conservatively only at 8-10 a month, not unlimited. I would definitely stay away from this. I want to keep a good working relationship with my clients for the long run.
Yep - good perspective! :) Thanks for your comment.
Has anyone started that web design subscription model inspired by Design Joy? Does that work for you?
I'm a freelancer, but I'm working under pages, like upwork , I want to learn to get my own clients, I know what to offer, and how to offer them, but I don't know hot people get clients.
Well - it's a lot of work. That's for sure. This video would be an excellent place to start your thinking: ua-cam.com/video/d_oD3GtVbt0/v-deo.html
As you watch, think about this question: "What consistent action can I start this flywheel with that will inevitably lead to people asking for my services?"
Looking forward to watching this
Thanks for watching!
DesignJoy is capitalising on very specific things. Its a freelance retainer model. It won’t work for everyone. His ability to turn fast good designs around, getting clients, communicating and picking clients very very carefully so none of them are too needy or niche. Most will be fairly generic and have basic needs. It’s a novel take on being a freelancer for a few who have those management skills and the willingness to work like a service robot.
Thanks for your comment. I agree! Most people here seem to think that I think the guy is just awful. That IS the opinion of some on the Internet, I just don't know him well enough to say that. My only point was that I would advise my own students differently. And I wanted to share that take to make sure everyone was informed.
I found myself in the middle of this video.. Having no idea who s that and what`s he talking about.. something about subscription... subscription design services?... does that make any sense after all? how did I land here?.. does other 5000 watchers watched it the same way in that past year since it was published... will I stand it till the end... does anyone of that 5000 cope? will I be the first.. or I`ll snap... I thought 10 minutes already passed, but it`s 2nd minute of it... is that some sort of psychedelic loop?
LOL. I think I’m more confused than you are.
I don’t see how this is supposed to be convincing. “Gets dicey”, “unlimited everything”, you aren’t substantiating your claims against or for what you’re suggesting. Even worse, several of your claims misrepresent design joy. It’s not everything and his first listed feature is actually a pace making limitation:
“One request at a time
Unlimited brands
Unlimited users
Unlimited stock photos via Shutterstock
Easy credit-card payments
Pause or cancel anytime”
Hey Otis, first of all thank you for your comment. I appreciate and welcome all perspectives. I went back and listened to the entire episode I recorded after reading your comment, and am willing to change my mind or be shown wrong. I even caveated at the very beginning that I was not going to go too deep into the situation because I don’t like to throw people under the bus, and I didn’t have all the information anyway.
It’s my job to make sure my students know where I stand on issues like this, and I believe I was able to clearly articulate a few issues with offering unlimited plans like this. Further, regardless of how the details shake out, there are many on the Internet who have anecdotally expressed problems based on their experience with the company, and the credit missed expectations around the unlimited model (among other things) for their trouble. But again, for me, this was never about “why DesignJoy is bad” but rather “why I would not choose their model, and choose another option instead.”
Hope that clarification helps a bit, and I thank you again for your comment.
please explain to me what "Unlimited brands" means in the context
Hey man I love your attitude. Was looking for a webdesign and marketing all in one package. What kind of online marketing do you do? In case I want to buy a package where can I contact you? I run a small Belgian construction company.
Hey there! So sorry for the late reply. I appreciate the kind words! That's exactly the kind of thing we do, which you can find at northmacservices.com. Feel free to reach out anytime!!
IMO Its a flawed business model. Either he's outsourcing all his work to cheap designers or hes using basic templates, so either way quality of work would be lower, Also if clients have the freedom to run around like toddlers with crayons with regards to their businesses and brand building its doomed from the outset. A desigjers job more than pretty pictures is as custodian to their clients brands. If you are dealing with 20 clients simulatanoiusly you won't have time to do actual work, let alone in any quick turn around. And 5k is a chunk of change for most clients I know. Design services should be seen as a business partnership with clients not a simple service delivery. I have an idea how DJ runs his business and as a customer I'd be a little nervous using their services.
Thanks for your input. Largely agreed. :)
You clearly don’t understand the service, the classic Agency model is outdated and bloated, this solves a lot of the problems. Faster turnaround times for revisions, consistent MRR. Luckily, there’s enough clients to everyone and not everyone likes the outdated Agency model
Hi Steve. Well, I certainly agree about the standard agency model. For heaven's sake, I teach how to build a "subscription web design business." I definitely understand his model. I just think there are some issues with the notion of "unlimited." Thanks for your comment!
what I have discovered is I need to spend money on ads or find where clients are to get them. That is the bottom line in design joy. that is how he blew up.
I have the goods. I do list things I can do. just not fishing in the right pond.
Right, no matte what, it always comes down to the WHO you are serving. As long as your business model is right for a WHO, and you know where to find them, you can be successful.
7:29 mark you are being more of a business manager not a designer imo.
Agreed - that's the point :)
what "unlimited web design subscription" even mean?
I don't want to brag but I could consider myself as one of the "pioneers" of the membership model (hybrid SaaS), but I offer an ethical design end solution including (UX/UI design, SEO, Branding, etc..) so as you are saying it is clearly defined and 100% transparent.
Thanks for your comment! I'm glad you've been able to make it work.
Deer Design still uses PhotoShop to layout a website page. Very annoying.
Yep. Had that same experience with them. Didn't work out for me.
Nothing against you say, totaly agree but here is a tip, change you camera lens or f/stop, 😁 you are almost out of focus , your mic is not important as you 🤣 we are steel humans , like to see humans when talking face to face, the rest congrats great video tips there 👍
Hi Maia! I appreciate that feedback. I only have the mic to my face for one reason: My podcast is audio first, and it's a better audio experience with the mic close to my mouth :)
Also, not sure what was up with the camera. Apologies for that. Thank you for the kind comments re: the content!!!
@@swschramm i forget to say i meant no disrespect it was only a comment to try to improve your video podcast quality
DesignJoy is not unlimited. You should probably educate yourself on his actual model before you weigh in.
Uts literally 15 designs per month ($5k) give or take
@@theemclane4037 Yep. He limits it to 1 request at a time per client with a commitment to a 48-hour turnaround. Meaning the client can't submit another request until the current request is complete. So this would be a max or ~15 requests per month, but he says most client's request less often, and some request far less. This is how he is able to work 8 hour days and still service 20-ish clients. Pretty smart, and not actually controversial so far as I know.
I mean his language and marketing has changed over the years, but this has DEFINITELY been hailed as an unlimited design service. I'm fully aware of the model and I maintain that my critique of it was gracious and fair. If it works for him, great -- I have a responsibility to my audience to share what models I think are worth considering, and I don't think for *web design*, Brett's is the right one.
bro you said unlimited subscription web design too much. im out
LOL
EnvyJoy would be a nice productize service. Think about it, you might crush it and reach 1M/year revenue in no time
LOL Not envious at all. But thanks for the laugh.