How Littledata skyrockets Klaviyo performance 🚀

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  • Опубліковано 14 жов 2024
  • Here’s how Littledata sky-rockets Klaviyo performance for only 10 minutes of setup.
    If you're using Klaviyo for email marketing, I expect one of the features you love is automating marketing flows based on on-site triggers.
    One of the classic flows that Klaviyo recommends to all customers is Abandoned Cart.
    By adding Littledata’s Added to Cart and Viewed Product triggers we can enable you to take exactly the same flow that you already got set up in Klaviyo: all of the same copy, the same logic, the same branching rules and just boost the number of people who enter that flow.
    And we do that because tracking the Added to Cart server-side means we're getting a better signal and are able to better identify that event back to a Klaviyo profile.
    Simply put, you take your existing flow, you duplicate it, you add the Littledata trigger, and suddenly you get a performance boost which is anywhere from 20 to 200%.
    And it takes 10 minutes to set up.
    P.S. There's some confusion with the terms because most brands set up flows that are actually abandoned CHECKOUT flows - Klaviyo doesn't track Added to Cart out of the box. So if you haven’t got the Added to Cart script running yet there’s an even bigger uplift we can deliver.

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