Littledata
Littledata
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What happens when tracking pixels go away?
There’s three big ways the decline of tracking pixels and cookies will impact your marketing
You've probably heard about the cookie apocalypse, or the death of cookies.
While some of that is overblown, there are three ways that the decline of tracking pixels and first party cookies are going to affect your business.
SIGNAL LOSS
With less effective pixels, you're getting less of a purchase signal into the marketing channels - and that means that the ads that you run are more poorly optimized.
They're less optimized for the kind of people who actually buy.
SHORTER COOKIE DURATION
The second problem is that the customer journey that you can measure is going down.
Most marketing is only effective after three or four touch points. And if you can only track the last session, the session in which people purchase, and you can't link that with previous touch points, it's very hard to understand the impact of top of funnel (TOF) marketing.
TRACKING THE WHOLE JOURNEY
And the third problem is that for all of your reports and analysis, you need to be able to understand the customer behavior across the entire buying journey: what people browse, what they added to cart, et cetera, before they purchase.
This is partly so you can retarget them appropriately, and partly so you can optimize your site through Conversion Rate Optimization.
And it’s currently really hard to link this behavior back to one potential customer if it happens across multiple browser sessions with different cookies.
THE SOLUTION
I saw this trend and Littledata has been planning for this for years.
Our solution is server-side tracking. And the reason that server-side tracking helps solve all these problems is:
We can bypass the limitations that increasingly browsers and ad blockers are placing on these tracking pixels.
We can make sure that all of the purchases - 100% of your revenue - are tracked into the marketing channels you're using.
We can track all of those customer behavior events, all of the events like Adds to Cart and Checkout steps that would enable you to retarget, and understand the full customer behavior across many sessions.
Переглядів: 35

Відео

TripleWhale & Northbeam won't solve attribution
Переглядів 612 місяці тому
If your brand switched to Triple Whale to measure marketing attribution, ask yourself this: what problem is Triple Whale solving for you? ADDING UP TO 100% With the confused switch-over to Google Analytics 4 last summer, we saw a lot of brands starting to use other marketing attribution platforms, people like Triple Whale and Northbeam, to get a better picture of overall how their marketing is ...
Littledata partners with Tydo to help brands 10x growth
Переглядів 222 місяці тому
Littledata partners with Tydo to help brands 10x growth
Server side tracking = Revenue 📈
Переглядів 372 місяці тому
Server side tracking = Revenue 📈
2024 YTD performance for Littledata 🚀
Переглядів 252 місяці тому
2024 YTD performance for Littledata 🚀
How Littledata skyrockets Klaviyo performance 🚀
Переглядів 222 місяці тому
How Littledata skyrockets Klaviyo performance 🚀
You don’t need a Customer Data Platform.
Переглядів 332 місяці тому
You don’t need a Customer Data Platform.
Why Littledata and Grid & Pixel complement each other so well
Переглядів 182 місяці тому
Why Littledata and Grid & Pixel complement each other so well
Klaviyo + @littledatauk 😍🤑
Переглядів 172 місяці тому
Klaviyo @littledatauk 😍🤑
3 Reasons You Need Server side Tracking 🤑
Переглядів 1702 місяці тому
3 Reasons You Need Server side Tracking 🤑
Shopify's Facebook Sales Channel is fundamentally broken and harming your Meta performance.
Переглядів 262 місяці тому
Shopify's Facebook Sales Channel is fundamentally broken and harming your Meta performance.
There’s no such thing as the cookie apocalypse!
Переглядів 262 місяці тому
There’s no such thing as the cookie apocalypse!
Announcing an automatic server-side connection to Google Ads
Переглядів 993 місяці тому
Announcing an automatic server-side connection to Google Ads
Littledata's Klaviyo Integration - Product Demo.
Переглядів 253 місяці тому
Littledata's Klaviyo Integration - Product Demo.
Enable Littledata Onsite Tracking
Переглядів 1774 місяці тому
Enable Littledata Onsite Tracking
What's wrong with your #klaviyo data collection?
Переглядів 75 місяців тому
What's wrong with your #klaviyo data collection?
GrowTropicals got some fantastic results in just a few weeks using our Klaviyo integration.
Переглядів 75 місяців тому
GrowTropicals got some fantastic results in just a few weeks using our Klaviyo integration.
Create a new Klaviyo flow using the Litledata Add to Cart Event.
Переглядів 345 місяців тому
Create a new Klaviyo flow using the Litledata Add to Cart Event.
Are you missing out on potential customers who browse your online store without logging in?
Переглядів 86 місяців тому
Are you missing out on potential customers who browse your online store without logging in?
Littledata's Klaviyo Integration: Trigger Splits using Product Category
Переглядів 396 місяців тому
Littledata's Klaviyo Integration: Trigger Splits using Product Category
Littledata’s Enhanced Identity Resolution is a Boost for Klaviyo
Переглядів 227 місяців тому
Littledata’s Enhanced Identity Resolution is a Boost for Klaviyo
Why coach a SaaS start up with Tim Cornell
Переглядів 208 місяців тому
Why coach a SaaS start up with Tim Cornell
Ecommerce merchants can track more revenue with Littledata Assisted Revenue (LAR)
Переглядів 5310 місяців тому
Ecommerce merchants can track more revenue with Littledata Assisted Revenue (LAR)
How to run Shopify Ads on TikTok, Meta, and Pinterest
Переглядів 2210 місяців тому
How to run Shopify Ads on TikTok, Meta, and Pinterest
WTF is LTV Webinar with Blend & Littledata
Переглядів 2210 місяців тому
WTF is LTV Webinar with Blend & Littledata
Introducing Littledata's latest feature, the Live Order Feed 🎊🎉
Переглядів 2211 місяців тому
Introducing Littledata's latest feature, the Live Order Feed 🎊🎉
Join us at FoundermadeXHawkefest to discover the latest and hottest DTC brands! 🛍️
Переглядів 411 місяців тому
Join us at FoundermadeXHawkefest to discover the latest and hottest DTC brands! 🛍️
Jaxxon drives revenue with multi-channel marketing
Переглядів 2111 місяців тому
Jaxxon drives revenue with multi-channel marketing
STOP RUNNING DUMB ADS 🛑 - Shopify Store Owners
Переглядів 6411 місяців тому
STOP RUNNING DUMB ADS 🛑 - Shopify Store Owners
Live With Littledata: Google Analytics Newest Feature, Calculated Metrics!
Переглядів 1011 місяців тому
Live With Littledata: Google Analytics Newest Feature, Calculated Metrics!

КОМЕНТАРІ

  • @MelanieGordon-q7s
    @MelanieGordon-q7s 8 днів тому

    thank you

  • @yogirosy9094
    @yogirosy9094 29 днів тому

    Very difficult to understand 😅

  • @carolinecampbell7290
    @carolinecampbell7290 Місяць тому

    Hi there - I was just trying to follow these steps but can't find the event - add shipping information. Have there been any changes since this video was created?

  • @abdul_travelvlog
    @abdul_travelvlog 2 місяці тому

    I see that your channel has seo problem that's why the channel is not increasing views and adding subscribers properly. And your channel isn't growing. Can you give me some time to talk about this?

  • @ShafinaPraveen-oe4bq
    @ShafinaPraveen-oe4bq 3 місяці тому

    Your work is very hard I will support u from India 🇮🇳🇮🇳❤❤❤❤❤

  • @GoalLineWicket
    @GoalLineWicket 3 місяці тому

    I want to talk where should i messge you?

  • @hi_1833
    @hi_1833 3 місяці тому

    I tried this approach and it didn't work, it wouldn't give me any data. I'm wondering if something has changed because when I use "First user Google ads query" and "First user Google ads keyword text" as dimensions and "First visits" and "Key Events" as metrics it does show all the information.

    • @ZahraShah1
      @ZahraShah1 2 місяці тому

      your metrics need to be session and users

  • @leonardorocha2326
    @leonardorocha2326 4 місяці тому

    youre a hero

  • @johnvaccaro2276
    @johnvaccaro2276 4 місяці тому

    Hey Little data - are we going to do any research on the companies and people we are promoting? This company has a 1/5 star better business bureau rating. They spend their time scamming customers into expensive subscriptions and refuse to cancel / refund these. Please take 5 minutes to head to BBB to see all the customers complaining about the scam this company is pulling on so many other customers.

  • @devashishjoshi5819
    @devashishjoshi5819 5 місяців тому

    will this only work in shopify?

  • @devashishjoshi5819
    @devashishjoshi5819 5 місяців тому

    Your content is great. KI am supriced not many peoples are searching for that. In my case There was an error loading data for this component. I am getting this message after i select filter affiliation Time 1:50

  • @christopherschultz6783
    @christopherschultz6783 6 місяців тому

    *Promosm* 👇

  • @Aditya-q2b5h
    @Aditya-q2b5h 7 місяців тому

    Nice title and usage of keywords. I have created a prompt in gemini gpt mentioning to provide the "path exploration" video links it has landed me to this URL. Organic traffic through GenAI, incredible

  • @AffyBoy
    @AffyBoy 7 місяців тому

    thank you

  • @jakobbourne6381
    @jakobbourne6381 8 місяців тому

    Maximizing revenue has never been easier than with Phlanx's Caption Generator, an AI tool that transforms your social media content into revenue-generating assets. By leveraging the tool's ability to create captivating captions, businesses can create a more engaging online experience for their audience, leading to increased sales and customer loyalty.

  • @cursosideales
    @cursosideales 8 місяців тому

    What is this? Is like the measurement ID but in APi ?

  • @FirstLast-km5ko
    @FirstLast-km5ko 8 місяців тому

    Thank goodness companies like CoreLogics, google analytics, and acxiom can now track me with tools like digital phenotyping and digital finger type I hate thinking for myself!

  • @allenlustig172
    @allenlustig172 8 місяців тому

    I am trying to reach you about my order, but you have no phone lidting.

  • @whatsupwiki
    @whatsupwiki 10 місяців тому

    Very well made and gets right to the point! Great tutorial

  • @RetentionLedGrowth
    @RetentionLedGrowth 10 місяців тому

    Can you share this wonderful sheet with us?

  • @LionShopStore
    @LionShopStore 10 місяців тому

    great!!

  • @freedom-online-2023
    @freedom-online-2023 10 місяців тому

    Awesome Thank you so much 🙂

    • @littledatauk
      @littledatauk 9 місяців тому

      No worries, you're welcome 😁

  • @kannekantimanoj431
    @kannekantimanoj431 11 місяців тому

    Hi Team, I have a question on the user data coming in, How are we capturing the user attributes like if user is male/female or email, phone number etc... I believe in the native gtag flow, we can only send data like product details, currency, transaction value etc... Trying to understand how user data is being received to GA4.

  • @howtofix360
    @howtofix360 11 місяців тому

    Thanks

  • @ednamckenzie
    @ednamckenzie 11 місяців тому

    Promo SM 🌟

  • @BB-st1tf
    @BB-st1tf Рік тому

    In GA3, I could directly click on a specific source/medium to view its data. In GA4, however, all source/mediums for the entire site are displayed together. This means I can't get a summarized view of conversions for a specific source/medium. Instead, I have to manually calculate purchase events, a feature that was straightforward in GA3. Is there a workaround for this or am I missing something? Any help is appreciated, thanks!

  • @usermirosh
    @usermirosh Рік тому

    Thank you

  • @JagrutiGhaghda
    @JagrutiGhaghda Рік тому

    This video is so super helful and this report is a treasure for any ecommerce owner. I thank you for this video. Keep up the good work.

    • @littledatauk
      @littledatauk 9 місяців тому

      Thank you! This is lovely to hear! 🚀✨

  • @jacksondb
    @jacksondb Рік тому

    Thanks! Super interesting. Why is it that google gives you (not set) keyword data though. All our keywords are exact or phrase match, so i don't see how it's not pairing the query with the keyword. As someone else commented, only a few of the sessions are showing too, also doesn't make sense.

    • @ZahraShah1
      @ZahraShah1 2 місяці тому

      simply add a filter and hide (not set) keyword

  • @Angell_Lee
    @Angell_Lee Рік тому

    Amazing informative video, thank you!

  • @AD-SEO
    @AD-SEO Рік тому

    Thank you, you made this so straight forward to implement

  • @vladassapranavicius
    @vladassapranavicius Рік тому

    OMG. Google heads should be sued for killing more or less easy to understand reports in UA and instead giving us a complex lego to construct reports on our own...

  • @GokdenizCetin
    @GokdenizCetin Рік тому

    Thanks!

  • @carolinecampbell7290
    @carolinecampbell7290 Рік тому

    When I add the dimensions of shipping and tax the report no longer works. Is this because I have set GA4 up incorrectly - or is there a step I may have missed?

  • @carolinecampbell7290
    @carolinecampbell7290 Рік тому

    I don't seem to have the same menu options as this video. I don't seem to have configure tab?

  • @chillfan2877
    @chillfan2877 Рік тому

    there is no longer Traffic acquisition

  • @potoyku7734
    @potoyku7734 Рік тому

    how to use this in mobile aplication?

  • @patriot925
    @patriot925 Рік тому

    Need reports that show purchase revenue and how it links to search keywords. This allows Google to calculate ROAS. Very important!

    • @tosha420
      @tosha420 4 місяці тому

      How to do it?

  • @nathanshiba6866
    @nathanshiba6866 Рік тому

    Uniquely helpful! Thank you!

  • @RachelKoenig-o6k
    @RachelKoenig-o6k Рік тому

    I see the green check mark in the upper right corner of your report. How did you get it to not be sampled like that? I followed your steps exactly and mine is only returning 14% of my data. I'm not getting the red arrows either.

  • @magebassi3921
    @magebassi3921 Рік тому

    thank you!! very helpful.

  • @ididukh
    @ididukh Рік тому

    thank you for the content!

  • @kinmacpherson9302
    @kinmacpherson9302 Рік тому

    😴 *PromoSM*

  • @wolfnitch
    @wolfnitch Рік тому

    Hi, I'm just wondering if there is a way to have a Keywords report for organic reach, i.e. without Ads Account or running Ads

    • @ZahraShah1
      @ZahraShah1 2 місяці тому

      you can find it in google search console

  • @adriavalexander
    @adriavalexander Рік тому

    More Audience samples, please.