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Littledata
Приєднався 27 чер 2017
Littledata boosts the performance of Google, Meta and Klaviyo by tracking more customers and revenue
Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably tracking revenue back to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same flows by identifying opted-in customers for targeting. For GA4, get a tracking upgrade over Google & UA-cam Sales Channel.
Double revenue from abandoned cart flows in Klaviyo with better flow triggers
Focus the ad algorithms on high-converting customers by tracking 100% of revenue
No more dumb ads: target full-funnel events sent via Conversions API (CAPI)
Power up Google Analytics (GA4), tracking checkout steps and recurring orders
Built by data experts for data experts
Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably tracking revenue back to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same flows by identifying opted-in customers for targeting. For GA4, get a tracking upgrade over Google & UA-cam Sales Channel.
Double revenue from abandoned cart flows in Klaviyo with better flow triggers
Focus the ad algorithms on high-converting customers by tracking 100% of revenue
No more dumb ads: target full-funnel events sent via Conversions API (CAPI)
Power up Google Analytics (GA4), tracking checkout steps and recurring orders
Built by data experts for data experts
What happens when tracking pixels go away?
There’s three big ways the decline of tracking pixels and cookies will impact your marketing
You've probably heard about the cookie apocalypse, or the death of cookies.
While some of that is overblown, there are three ways that the decline of tracking pixels and first party cookies are going to affect your business.
SIGNAL LOSS
With less effective pixels, you're getting less of a purchase signal into the marketing channels - and that means that the ads that you run are more poorly optimized.
They're less optimized for the kind of people who actually buy.
SHORTER COOKIE DURATION
The second problem is that the customer journey that you can measure is going down.
Most marketing is only effective after three or four touch points. And if you can only track the last session, the session in which people purchase, and you can't link that with previous touch points, it's very hard to understand the impact of top of funnel (TOF) marketing.
TRACKING THE WHOLE JOURNEY
And the third problem is that for all of your reports and analysis, you need to be able to understand the customer behavior across the entire buying journey: what people browse, what they added to cart, et cetera, before they purchase.
This is partly so you can retarget them appropriately, and partly so you can optimize your site through Conversion Rate Optimization.
And it’s currently really hard to link this behavior back to one potential customer if it happens across multiple browser sessions with different cookies.
THE SOLUTION
I saw this trend and Littledata has been planning for this for years.
Our solution is server-side tracking. And the reason that server-side tracking helps solve all these problems is:
We can bypass the limitations that increasingly browsers and ad blockers are placing on these tracking pixels.
We can make sure that all of the purchases - 100% of your revenue - are tracked into the marketing channels you're using.
We can track all of those customer behavior events, all of the events like Adds to Cart and Checkout steps that would enable you to retarget, and understand the full customer behavior across many sessions.
You've probably heard about the cookie apocalypse, or the death of cookies.
While some of that is overblown, there are three ways that the decline of tracking pixels and first party cookies are going to affect your business.
SIGNAL LOSS
With less effective pixels, you're getting less of a purchase signal into the marketing channels - and that means that the ads that you run are more poorly optimized.
They're less optimized for the kind of people who actually buy.
SHORTER COOKIE DURATION
The second problem is that the customer journey that you can measure is going down.
Most marketing is only effective after three or four touch points. And if you can only track the last session, the session in which people purchase, and you can't link that with previous touch points, it's very hard to understand the impact of top of funnel (TOF) marketing.
TRACKING THE WHOLE JOURNEY
And the third problem is that for all of your reports and analysis, you need to be able to understand the customer behavior across the entire buying journey: what people browse, what they added to cart, et cetera, before they purchase.
This is partly so you can retarget them appropriately, and partly so you can optimize your site through Conversion Rate Optimization.
And it’s currently really hard to link this behavior back to one potential customer if it happens across multiple browser sessions with different cookies.
THE SOLUTION
I saw this trend and Littledata has been planning for this for years.
Our solution is server-side tracking. And the reason that server-side tracking helps solve all these problems is:
We can bypass the limitations that increasingly browsers and ad blockers are placing on these tracking pixels.
We can make sure that all of the purchases - 100% of your revenue - are tracked into the marketing channels you're using.
We can track all of those customer behavior events, all of the events like Adds to Cart and Checkout steps that would enable you to retarget, and understand the full customer behavior across many sessions.
Переглядів: 35
Відео
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Переглядів 222 місяці тому
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Переглядів 252 місяці тому
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Переглядів 222 місяці тому
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Переглядів 332 місяці тому
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Why Littledata and Grid & Pixel complement each other so well
Переглядів 182 місяці тому
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3 Reasons You Need Server side Tracking 🤑
Переглядів 1702 місяці тому
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Shopify's Facebook Sales Channel is fundamentally broken and harming your Meta performance.
Переглядів 262 місяці тому
Shopify's Facebook Sales Channel is fundamentally broken and harming your Meta performance.
There’s no such thing as the cookie apocalypse!
Переглядів 262 місяці тому
There’s no such thing as the cookie apocalypse!
Announcing an automatic server-side connection to Google Ads
Переглядів 993 місяці тому
Announcing an automatic server-side connection to Google Ads
Littledata's Klaviyo Integration - Product Demo.
Переглядів 253 місяці тому
Littledata's Klaviyo Integration - Product Demo.
What's wrong with your #klaviyo data collection?
Переглядів 75 місяців тому
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GrowTropicals got some fantastic results in just a few weeks using our Klaviyo integration.
Переглядів 75 місяців тому
GrowTropicals got some fantastic results in just a few weeks using our Klaviyo integration.
Create a new Klaviyo flow using the Litledata Add to Cart Event.
Переглядів 345 місяців тому
Create a new Klaviyo flow using the Litledata Add to Cart Event.
Are you missing out on potential customers who browse your online store without logging in?
Переглядів 86 місяців тому
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Переглядів 396 місяців тому
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Переглядів 227 місяців тому
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Переглядів 5310 місяців тому
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How to run Shopify Ads on TikTok, Meta, and Pinterest
Переглядів 2210 місяців тому
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Переглядів 2210 місяців тому
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Переглядів 2211 місяців тому
Introducing Littledata's latest feature, the Live Order Feed 🎊🎉
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Переглядів 411 місяців тому
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Переглядів 2111 місяців тому
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Переглядів 6411 місяців тому
STOP RUNNING DUMB ADS 🛑 - Shopify Store Owners
Live With Littledata: Google Analytics Newest Feature, Calculated Metrics!
Переглядів 1011 місяців тому
Live With Littledata: Google Analytics Newest Feature, Calculated Metrics!
thank you
Very difficult to understand 😅
Hi there - I was just trying to follow these steps but can't find the event - add shipping information. Have there been any changes since this video was created?
I see that your channel has seo problem that's why the channel is not increasing views and adding subscribers properly. And your channel isn't growing. Can you give me some time to talk about this?
Your work is very hard I will support u from India 🇮🇳🇮🇳❤❤❤❤❤
I want to talk where should i messge you?
I tried this approach and it didn't work, it wouldn't give me any data. I'm wondering if something has changed because when I use "First user Google ads query" and "First user Google ads keyword text" as dimensions and "First visits" and "Key Events" as metrics it does show all the information.
your metrics need to be session and users
youre a hero
Hey Little data - are we going to do any research on the companies and people we are promoting? This company has a 1/5 star better business bureau rating. They spend their time scamming customers into expensive subscriptions and refuse to cancel / refund these. Please take 5 minutes to head to BBB to see all the customers complaining about the scam this company is pulling on so many other customers.
will this only work in shopify?
Your content is great. KI am supriced not many peoples are searching for that. In my case There was an error loading data for this component. I am getting this message after i select filter affiliation Time 1:50
*Promosm* 👇
Nice title and usage of keywords. I have created a prompt in gemini gpt mentioning to provide the "path exploration" video links it has landed me to this URL. Organic traffic through GenAI, incredible
thank you
Maximizing revenue has never been easier than with Phlanx's Caption Generator, an AI tool that transforms your social media content into revenue-generating assets. By leveraging the tool's ability to create captivating captions, businesses can create a more engaging online experience for their audience, leading to increased sales and customer loyalty.
What is this? Is like the measurement ID but in APi ?
Thank goodness companies like CoreLogics, google analytics, and acxiom can now track me with tools like digital phenotyping and digital finger type I hate thinking for myself!
I am trying to reach you about my order, but you have no phone lidting.
Very well made and gets right to the point! Great tutorial
Thank you 🚀
Can you share this wonderful sheet with us?
great!!
Awesome Thank you so much 🙂
No worries, you're welcome 😁
Hi Team, I have a question on the user data coming in, How are we capturing the user attributes like if user is male/female or email, phone number etc... I believe in the native gtag flow, we can only send data like product details, currency, transaction value etc... Trying to understand how user data is being received to GA4.
Thanks
Promo SM 🌟
In GA3, I could directly click on a specific source/medium to view its data. In GA4, however, all source/mediums for the entire site are displayed together. This means I can't get a summarized view of conversions for a specific source/medium. Instead, I have to manually calculate purchase events, a feature that was straightforward in GA3. Is there a workaround for this or am I missing something? Any help is appreciated, thanks!
Thank you
This video is so super helful and this report is a treasure for any ecommerce owner. I thank you for this video. Keep up the good work.
Thank you! This is lovely to hear! 🚀✨
Thanks! Super interesting. Why is it that google gives you (not set) keyword data though. All our keywords are exact or phrase match, so i don't see how it's not pairing the query with the keyword. As someone else commented, only a few of the sessions are showing too, also doesn't make sense.
simply add a filter and hide (not set) keyword
Amazing informative video, thank you!
Thank you, you made this so straight forward to implement
OMG. Google heads should be sued for killing more or less easy to understand reports in UA and instead giving us a complex lego to construct reports on our own...
Thanks!
When I add the dimensions of shipping and tax the report no longer works. Is this because I have set GA4 up incorrectly - or is there a step I may have missed?
I don't seem to have the same menu options as this video. I don't seem to have configure tab?
there is no longer Traffic acquisition
how to use this in mobile aplication?
Need reports that show purchase revenue and how it links to search keywords. This allows Google to calculate ROAS. Very important!
How to do it?
Uniquely helpful! Thank you!
I see the green check mark in the upper right corner of your report. How did you get it to not be sampled like that? I followed your steps exactly and mine is only returning 14% of my data. I'm not getting the red arrows either.
thank you!! very helpful.
thank you for the content!
😴 *PromoSM*
Hi, I'm just wondering if there is a way to have a Keywords report for organic reach, i.e. without Ads Account or running Ads
you can find it in google search console
More Audience samples, please.