The Role of Third-Party Cookies in Programmatic Advertising and AdTech

Over the past few years, we have seen a lot of media reports about third-party cookies; from privacy concerns to their demise in web browsers.
Both Safari and Firefox block third-party cookies by default and Google Chrome set to follow suit in the near future.
In this video, we answer the following questions:
- What are cookies?
- What's the difference between first-party and third-party cookies?
- What is cookies syncing, how does it work, and why do we use it?
- What role do third-party cookies play in programmatic advertising and AdTech?
- What will the programmatic advertising industry look like when third-party cookies disappear from Google Chrome?
Additional materials:
How Different Browsers Handle First-Party and Third-Party Cookies clearcode.cc/blog/browsers-fi...
What’s the Difference Between First-Party and Third-Party Cookies? clearcode.cc/blog/difference-...
What is Cookie Syncing and How Does it Work? clearcode.cc/blog/cookie-sync...
Google Chrome To Kill Off Third-Party Cookies: What It Means for AdTech clearcode.cc/blog/chrome-impa...
How Google Chrome’s Privacy Sandbox Will Work + Possible Solutions for AdTech clearcode.cc/blog/chrome-priv...
Speakers:
Michael Sweeney, Head of Marketing at Clearcode / michael-sweeney-clearcode
Piotr Banaszczyk, CEO at Clearcode / piotr-banaszczyk
Grzegorz Łukaszewicz, Head of Engineering at Clearcode / grzegorz-%c5%82ukaszew...
Video editing credits:
Maciej Antkowiak, UX/UI designer at Clearcode
Subtitle credits:
Paulina Zawiślak, PR & Communication Specialist at Clearcode
If you have any questions about the topics mentioned in the video, get in contact with us here clearcode.cc/contact

[@tha1s87]

Love all Clearcode content!!! I have learned SO much from your blog and videos

[@robertdasilva117]

One of the best explained videos I have seen to date. Thank you ! looking forward to seeing more. I just subscribed.

[@clearcodeadtechmartechvide1100]

Thank you very much Robert :)

[@bradentan1977]

Great video on third-party cookies. Shedding some light on user identities through the cookie syncing/matching process, user identification, cross-device identification, audience segmentation, attribution, the unethical use of user data and why the idea on removal of 3P cookies was suggested in the first place.
Great content, keep it up🔥

[@clearcodeadtechmartechvide1100]

Thanks for your positive words Braden!

[@PKandME]

Great talk, but I still don't get how 1st party cookies can be used to remarketing? When it's still possible, why is everyone crying over the lose of 3rd party?

[@clearcodeadtechmartechvide1100]

Thanks! The reason why everyone is saying that remarketing/retargeting won't be available when third-party cookies get turned off is because the scale won't be available anymore. You can run remarketing across multiple websites with third-party cookies. You can still run remarketing with other IDs and even first-party IDs, but the scale will be much more limited -- i.e. you won't be able to run remarketing on the same number of websites as you can today.