Startups in Enabling Innovation (NEAH)

Join us for the new episode of Watt’s Up With Startups with Emin Askerov ( / emin-askerov-8b592846 . In this episode, Emin invited Duke Oh, Founder & CEO of Jr Energy Solution in Korea.
Energy storage is a crucial part of the energy transition. Whether it’s a battery to store excess energy from your solar panels, a source of power for your electric vehicle, or a portable power bank for your phone - batteries are irreplaceable, and the demand for them will continue to grow.
How can a startup enter the battery manufacturing industry and not only stay afloat but also become a pioneer in its craft?
Hear from Duke Oh ( / duke-oh-5a40701 , Founder & CEO of Jr Energy Solution (jrenergysolution.com/), a Korean battery manufacturing startup. Having amassed over 100 cumulative years of experience in the battery and e-mobility industry, Duke and his team took an unorthodox approach to battery manufacturing, building on the concept of MaaS, manufacturing-as-a-service.
Here’s a summary of Duke’s tips:
- Be disruptive. Jr Energy Solution is revolutionizing battery manufacturing by focusing on electrode technology. Duke emphasizes the critical role of electrodes in battery performance, making it the heart of their manufacturing expertise.
- MaaS is a model. Duke's company offers a manufacturing-as-a-service model, helping startups and existing battery makers overcome production challenges. This approach aims to accelerate the mass production of batteries, which is crucial for energy transition efforts.
- Address challenges. No growth plans are easy. Duke shares insights on market research, investor relations, and overcoming factory construction challenges.
- Make strategic partnerships. Duke explains why strategic partnerships with investors, equipment suppliers, and customers are essential for scaling operations and efficiently meeting market demands.
- Have vision. Jr Energy Solution's vision extends beyond manufacturing to becoming a leader in the energy transition space. Duke highlights the plans for systematic readiness, working with shareholders, and exploring licensing business models.
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Timecodes:
00:00 Greetings
02:38 MaaS business-model of JR - providing manufacturing capability to startups and existing battery makers
07:50 Market entry points - focusing on IT devices first, then entering the electric vehicle market with strategic investors, securing a $40 million investment and strong partnerships for expansion
15:20 Smart factory construction case - how to build a factory in 8 months
21:12 The role of strong partnerships in automotive OEMs in the EV market
29:19 Disruptive innovation starts with small markets
34:46 Picking a next market - US advantages and potential franchise opportunities
38:21 Seeking for a new business model to meet the customers’ needs (one-stop electrode manufacturing service)
44:34 Recommendations for startups from Duke Oh - importance of corporate governance, nd focus on execution and performance

[@YHKim-rp9rp]

Great. Thanks for the insight !!

[@neahub]

Glad it was helpful!

[@MrVillenius]