Holy crap!!! For the CEO of Ford to say he’s been driving a Chinese EV for the past 6 months and he doesn’t want to give it up is just Jaw dropping. I had to rewind it and hear it again. No other CEO would dare say what he just said. I’m shocked! 😳 But, he gets it!!! Well done sir! 👏
According to Sun Tze's Art of War, this kind of general is to be feared of. "know yourself and know your adversary; Be prepared, strategic, and skilled. Shall be undefeated in a hundred battles."
@@ImLivinSD You're Livin in the past. ICE is tapped out and EVs are just beginning. If our politicians weren't paid by the oil industry we'd be ahead of the Chinese by now.
As an ex UK Ford apprentice (now pensioner) I am so pleased to hear Jim Farley speak with such a broad knowledge of his and other companies. A humble guy in the very best meaning of the word. Great interview!
Well I guess I disagree as Jim's broad knowledge has nothing to do with keeping the company running but to pus the Green Adjenda. FORD and Jim has swallowed the Green Pill, I guess he does not see what the rest of us see. Ford was alwasy known as the every day common man vehicle, and they built cars for the for the every day common man to afford. FORD has swayed so far from their humble upbringing. I am in the lower middle class and FORD does not want me or my money. They only want to sell 100 K over priced EV's now, it would seem that over loaded, low quality vehicles full of gimmicks bells andwhistles. I personally don't care what FORD does I think they need to go under and rise again post BK and liquidation. I don't see ford surviving. I guess we will see post the new Administration. Every company that goes WOKE goes BROKE ! Stop cowtowing to 5% of society that want's EV's.
that's the leader we need, one who face reality than to hide in dellusion. I do agree it is concerning that they are retreating from non US market, but its a reality they have to face, even if they design new cars now, it wouldn't be years before they see it on market, and everyday is clicking expenses. the card Ford has at hand is a rather weak deck and he has to try and make the most of it. transition to new technology is always expensive, there need new technology. new tooling, new training. all take money. previously I thought Tesla is in the lead, but Tesla is stuck, it share price is way to high for it ROI. I would say the race we thought is over, may not be over just yet. CEO are not magical creatures. they don't own the company, they just run it.
The big take-away from the interview: Jim Farley shipped a Xiaomi to Chicago to test drive for 6 months and he doesn't want to give it up. OMG that's the biggest compliment and best piece of marketing Xiaomi could ever ask for
Honestly had a double take, can't think of any other automotive CEO that would admit that on a public interview. Amazing to have somebody that open and honest at the highest level of Ford. Bodes very well for the future of the company.
The fact that Jim was even able to admit this shows that he and ford realize just how much they need to do to compete. It's not a sign of weakness, but a sign of strength. You'd never see GM or Chrysler admit to something like this. It really makes me have faith that Ford can actually compete if they're willing to admit their shortcomings and work to catch up, rather than just lobby and bribe government to protect them like GM does.
In July 19th annual speech, CEO Lei Jun mentioned that the reason Xiaomi's first car is a coupe is because one of his employees told him that the Ford Mustang was the dream car. As a result, Xiaomi also decided to build a "Chinese Dream Car."
Great interview! I’m a foreigner living and working in Shanghai. Drive a NIO and work closely on Ford related projects here in China. I admire Jim so much. He really does understand China and what’s been unfolding here over the past 10 years. Excited to see what the skunkworks team bring to market.
Jim Farley was great in this interview. He was transparent, took accountability, and laid the plan to move forward. This gave me faith in Ford's future.
Farley is a big contrast with Mary Barra of GM. He can bullsh1t when necessary but he's also realistic in public. She's more of a politician whose default setting seems to be BS - I've never heard her admit that GM did anything wrong, though they obviously have and are in big trouble.
When people keep lie to themselves about Chinese products have bad quality, they need to understand that product they used daily are manufactured are mostly made in China. The experience and skill of manufacturing and quality control are there. The bad quality ones are the ones that's toy ones for me - they are not the real ones. China has same products from 1 USD to the top of the quality and technology. It's up to you you want to buy a toy for the weekend or you want to buy a world-class version with best value for money.
It just goes to show how EV's are the future. You cannot hold it back forever no matter what amount of money is thrown into your Governments Propaganda. The only way to slow it down is to democratically put up tariffs or outright ban your citizens from having the best commercially viable green technology out there. The World knows Chinese manufacturing is No.1. They just don't know the reason why the Chinese products they receive in their countries are bad quality is because their business middle men choose bad quality version so they can keep at same price and make more profit from the citizens of that country.
exactly, i worked in music headsets industry for 7 years in 2000s, all the headsets brands were made in China, from the cheapest to the most expensive ones everytime someone complain about Chiese product's qualidy, i just tell them to buy an expensive Chinese product instead
I also am not a big fan of Ford and their product lines (especially past 25 yrs) but Jim is certainly ready to make Ford turn over a new leaf and start doing it right... a tad slow (but understandable) but it is now time for them to "Floor It" and get on with delivering what people actually "Want & Can Afford".
Ford is just the best,the 1965 Ford Mustang Fastback is amazing and the new Ford Mustang Mach1 ist just mindblowing amazing and extremly great looking!
Ford needs to knock off the Data Capturing and remote kill switches sending to Ins Co's I will never buy an EV so long as they keep giving up customers data. And they wonde why sales have tanked ! No trust.
Congratulations. What a remarkable opportunity to listen to a CEO of a legacy car company being as transparent as he could be, bringing out the reality of Chinese car manufacturing and the dire need to change. He came across really well as a car enthusiast, not wedded to ICE but proud of the heritage. He seems so normal! Good luck with arranging the next one. I am keen to see what Ford will offer in the small to medium categories.
@@stevecoinitin7521 No profit in them. Not much point in selling something you don't profit from. Jim said it in the interview, The bigger the vehicle the higher the profit.
If he was proud of the heritage as you say, he wouldn’t have cancelled t he most popular Ford’s in Europe and then to launch that abomination of a Capri (Crapi) which is save with a Ford badge. I’m an ex Ford of Europe employee, Farley is the worst Ford CEO ever
The real problem is this, I noticed living in china for 2 years now that they've launched/iterated cars like we have software, but even faster. new car models are coming out every single quarter, and even same models are refreshing every single 2 years. its ridiculous product cycles I can't even wrap my mind around.
And that's why the depreciation is also much faster. Imagine first iteration of Aito M7 can be purchased for just 15k USD(1 year old). They refreshed the model in 4 months after launch! New car is 33k usd. That's 50% value lost in 1 year
This was a mindblowing interview. It is amazing to hear how Jim Farley is now fully embracing the EV and agreed that they had dropped the ball in the first round of EV's. I am far more excited now for Ford in that they will be designing an EV. The other fact he is driving other brands of EV to me shows how passionate he is and understanding of what they need to do to make great EV's. Thank you for getting this interview.
When Jim Farley praises Chinese auto quality and value, people need to listen. He's the perfect antidote to Elon Musk’s hyperbolic, self-serving fascism. Many important insights here,
You sir are delusional. Tesla is the top EV producer in the world. BYD hybrids don't count. Tesla margins squash all others. There's no hyperbole from Elon. Him and his team are second to none. You sir hate Elon because if his politics is my guess. That's pretty pathetic.
What a great listen and what a refreshing change to hear a US Global CEO be so open and honest about his company's situation in the face of the challenging and rapidly growing global competition.
I'm from China also a big fan of the new Mustang. In fact Xiaomi's CEO Leijun also commented that he wanted to build a mass popular sports car like Mustang in China. What the odds!
Wow thats crazy! China’s combustion vehicles used to be trash but their newer models and EVs are really something else. Most chinese vehicles are EVs so it would be really fun seeing them make a one-off v8 sports car for a change!
As a Sinologist I've been working on "China issues" for 25+ years. I followed the electrification of their motor vehicles since the first use of lead-acid batteries over 20 years ago used in bicycles, mopeds, scooters, followed by small 3-wheel and 4-wheel "box-cars" costing $1.5-2.5k $USD (almost bought one), and now NEV's, EV's of all kinds ... [Tidbit: To this day you have to be careful walking on sidewalks not to trip over extension cords from homes and apartments (even from 2nd & 3rd story) out to the street charging cars and motorcycles.] ...AND licensed - battery - VTOL (Vertical Take-Off and Landing) passenger drones (some autonomous) to support China's LOW ALTITUTE ECONOMY already worth $ billions and coming into operation with demonstration projects in some cities. Drone delivery services are already in place for consumer purchases, food delivery, etc. in some places. Their Low Altitude Economy is YEARS ahead of the West for which I believe most countries governments don't even know exists as one of China's 4th Industrial Revolution economic development streams and identified in their most recent 5-Year Economic Development Plan. ALL of these developments are happening in plain sight of the world's governments, vehicle manufactures, think tanks, consultants, academia, Corp. Media, militaries, litterly everyone. All of those "so-called" Neocolonial experts, CEO's raking in the millions, business leaders, oligarchs, et al. They are also covered by open media in China, other countries of the Global South, and even on social media like Bilibili, UA-cam, Facebook, "X", Instagram, and others. It's ALL there to research and see! So. Where and what were Western automakers and all those "glorious" experts noted above doing all this time as their market shares in China were crumbling and didn't have a clue why? Like nearly all technological advancements - EVERYHTING - in China, they were living the exceptinal, superior lives couched in American Hegemony. Folk. They really screwed this one up and with their shrinking global markets, it's questionable if they can generate sulffient capital to sustain competitive R&D and survive. Boy did my grandfather love Desoto's! With the West's hostility and economic sanctions against China growing at all fronts, let's see how far China goes toward implementing the "nuclear" equivalency of cutting off Western imports into the largest consumer market in the World. People with lots of money to burn. I recall 30 million new consumers this year, and more in 2025 while the Western middle class buying power is in decline for the foreseable future. The West and most people don't have a clue that we live in a Multipolar World divided between the Global North and Global South. The Global South, referred to as the GLOBAL MAJORITY is comprised of 88% of the world's population that will generate most of the economic development and wealth for the rest of this century and beyond. The West, the Global North is referred to as the GLOBAL MINORITY (essentially former White Colonial powers who colonized and destroyed many of their countries over the centuries). The GLOBAL MAJORITY (essentially countries of color) are telling us to stop interfering with their sovereignty and people's human right of self-determination without outside intervention. The point being is that China has 88% of the world's population to trade with and doesn't need anything from us to survive and prosper. ---------- RECENT CHINA EV TRIP [Many EV's in China are like an "Information Ecosystem" on wheels", or maybe an IoT (Internet of Things) device on wheels. They are "Lifestyle Mobile Abodes" keeping you connected to activities of daily living.] We recently returned from 5 weeks across China traveling to a variety of cities from Shanghai, Guangzhou, Chongqing, to Yunnan Province, Kunming, Dali, Shangri-La, etc. next to Tibet. EV's everywhere including many China specific brands not known by the West but very popular in their respective regions such as the "Beijing" brand (they were pretty nice), Wonderful new SMART brand models, and cool, cute pastel color city cars with all sorts of wild and crazy graphics all over the place. These brands are the typical middle class brands and have been around for many decades. You have unlikely never heard of them. Low cost, nicely built, attractive looking, but lacking all the high tech. Essentially a nice car, durable over time, easy to maintain, comfortable to live with but including an EV drivetrain. We drove in a few. Malls is the place to go with multiple EV competetors set up next to each other. 7 brands inluding Tesla in one mall. Throughout our trip there were many Tesla's in cool colors not available here, All of the NEV companies were packed with young people EXCEPT for Tesla! We spent a lot of time with staff and talked with a few young single and family consumers + young friends we know. Anecdotally... To a person they had little interest in Tesla. The CN brands are more advanced, better, more attractive designs with superior appointments - almost all were leather, and tailored to young "IT infrastructure connected lifestyles", to their friends, family, work, smart homes, entertainment, keeping the kids happy, etc. (kids were having a blast watching movies, playing video games). They were saying Tesla has lost its "connection to the needs of many of the young Chinese people" and now think of Tesla as the brand their older parents, grandparents, aunts and uncles would buy! Let me think. Maybe like a Ford Galaxy or Chevy Impala! Tesla, designated the "yawner" EV by up and coming Chinese professionals and their young families with lots of money. Some don't care about new batteries, more range, etc. Boring.... The new Xiaomi SU7 (3 trim levels = $30-35-40k USD compared to its Porsche rival at well over $100,000 USD) is now out and seems a favorite. You see many. Zeeker, their whole line seems popular, the Huawei brand (can't think of the name now) is all over and Huawei has expanded its tech architecture into another cool brand with slick aggressive sports coupe designs. Of course BYD is there in abundance with a number of models not known in the West. Larger Xiaomi and Huawei Smart Phone/Computer/Lifestyle stores (look similar to Apple stores) will show off and sell their cars together! BTW, we can negotiate prices and perks in ways you can't in the US. In China, price negotiation can be part of the fun and can last over several cups of tea! The engineering, attention to details including under the hood with electrical wiring and gorgeous connectors, fit and finish was up to the best the West has to offer including the German brands for example. Our next trip in 2025 we plan to rent several of our favorites for some extended driving around the country. Here in the US, we've given up plans to buy an EV, other than maybe the new Volvo though many of the other Chinese brands really spoil you knowing you're getting ripped off in the US and West.
This post made you sound very intelligent until you stated you would consider a Volvo ev right at the end. It just boggles my mind that brand loyalty will outplay every sensible decision making ability people have. It’s like a spell being cast over people.
Excellent res[ponse indeed. You are SO RIGHT when you talk about how the west does not even look at what China is doing and has really been up to, like the Low Altitude Ecnomy with food deliveries right to you ordered via a cell phone app. Didn't mention how much quite the streets & roads are or that you can have a whisper conversation on the side of a road in Downtown Big Chinese Cities. Fact is China is a Massive Idea Incubator & Tester that everyone can learn from ! They sure had miserable failures (Ride Sharing cars for one) but the successes FAR outweigh the goofs. Some Western Nations wish they could do what the Chinese have managed to do and are furious they can't get there.
The statement from Jim about his Xiaomi has caused quite a storm on Twitter. I’ve seen it shared and discussed by some of the American pro-EV accounts and so far the reaction has been very positive. It has been seen as a position of strength that a CEO would be so open about how he knows who the competition are and what Ford needs to do to match them.
21:40 Xiaomi had a sellable car in 3 yrs from scratch. Tesla took a lot longer. Aptera still hasn't come out after 12+yrs. VW ID Buzz took a long time as well. It's impressive how fast China can produce a working model that is quite good.
I doubt the Xiaomi car was designed and engineered from scratch. There is so much off the shelf EV tech in China, they just needed to buy bits and pieces and set it up.
A lesson for companies like Aptera is that you can’t go on with endless iterations before you come up with a product. At some point you need a sellable product on the market and some income. You can’t burn investor cash endlessly.
@@calvinang1 What is that state exactly? Ford isn't doing bad compare to all other Competitors. Their Stock value remains pretty flat with a really good Dividend. Stellantis by far in the worst position. VW and BMW have to shut down factories, and Nissan said they are literally not making any profit.
Been a happy owner of Ford Everest diesel for 4 years, and I don’t want to give it up anytime soon either. Listening to Mr. Farley, it comes to my mind that it’s a CEO like this that will make America great again, not some crazy clueless politicians.
@@markgt894 Part of the reason is the high prices of new EVs. There are going to be lower priced models coming to market which will fare better. It's (apostrophe meaning it is) a new industry, give it time.
@@markgt894 Tesla Model 3 is cheaper than a Prius and a Corolla within a few years of use. According to the UK AA, in 2024 a new ICE car will lose around 60% after its first three years at a mileage of 10,000 miles a year. The Tesla Model X after three years loses only 43%. Model 3 is one of the brand’s best for withstanding EV depreciation at 40% after three years.Tesla Model Y retains 76% of its value after a year and a half. In UK the current market share for new cars registered with a plug in 2024 is 26%. 23% of buyers said there next purchase will be an EV, and 59% intend to buy an EV within next 2 years. ICE sales are plummeting - Ford had a 10.1% market share with 2019’s H1 total of nearly 128,000 new cars registered. The 2024 H1 figure for Ford is 56,735 new cars, and none of their EVs are profitable. Model Y IS still the best selling vehicle in the world...
With the way Jim spoke in this video, he has instilled so much faith and trust in Ford that no marketing efforts could. Knowing his mentality means this will transcend across the team and get reflected to the future products. Your interview has single handedly made me respect Ford much much more. Thank you
Great interview. Love how honest and transparent Farley is here. It's also good to hear that Ford clearly recognises the challenge from Chinese automakers and they are working and investing to face it head on. Many other carmakers have their head in the sand.
This was also me... Had a Chevy Volt PHEV (known as the Opel Ampera in the rest of the world) for 7 years. It was unfortunately totaled in an accident. But that experience made me realize a full EV would be fine for my use. Ended up with a Model 3 highland.
Fascinating. So refreshing to hear from a major western motor CEO who is not in denial, and is so frank and candid about the challenge. Including the over-sizing/over-pricing of gen 1 EVs. Look forward to seeing the gen 2 ford products.
Good interview. I like Jim Farley. His main problem is the legal requirement to retain dealers. His second problem is the need for vertical integration (or some sort of component integration). Everything else is fixable at Ford, but can they change fast enough. There is a genuine race on and I think Jim knows it.
How do you fix over priced unreliable cars and trucks. They are right inline with VW poor quality, poor reliabiliy, poor Dealerships robbing people with over priced under performing cars. There is No Fixing this situation.
Robert this is the most FASCINATING interview I have ever seen on Fully Charged! Sounds like Ford/Skunkworks are going to make a big contribution to the spread of EVs in the coming years. So excited!!
Farley is, by far, the best ICE CEO. Yet he too, thinks in the past: Ford no longer makes “a million” pickups; the top-selling vehicle in North America is not a pickup, a Ford, or EVen an ICE vehicle. ICE CEOs still live - and work - in a very wealthy bubble. p.s. Farley “drives” with a chauffeur.
Never thought I would hear an OEM CEO speak such words. Jim sounds clear eyed, with open ears. Realist and not pretentious. Lady and gentlemen OEM CEOs, take notes!
Jim Farley is such a good advert for ambitious engineers to join Ford. When he says "What rights do we have to win?", that shows a wisdom that many CEOs lack. He is not trying to compete by misleading customers, or relying on govt support, or trying to capture some nationalism to buy inferior products. Instead he is saying "We will compete with our fellow earthlings as people of one planet. We will compete with respect and service, providing products that are truly worth having"
Very impressive guy. Grounded in reality by intent. Open, curious, approachable and intelligent. Opposite of the expected big, institutionally captured CEO.
Wait till Trump gets in office, this will all have been a bad joke, Jim is cowtowing to his Investors and Big Govt. All gonna chang once Trump takes over. EVs are a dead end literally.
Fascinating interview, Robert. Thanks so much. Jim really gets it and every time I hear him talk about the industry my respect for him goes up. Whether Ford exists in 10 years' time is debatable but I think that if any one can keep them afloat then it's Jim. What a humble gentleman. More interviews with Jim, please!
Jim makes a great point about Chinese commitment to electrification. They've been at it for at least a decade, and often two, and more. I think it was Goldman Sachs, the other day, which reported on battery prices coming down. And it was so wafer thin in its validity. At no point was there any significance of CATL or BYD, who are 1st and, 2nd or 3rd battery manufacturers in the world depending on who you read. I'm pretty sure they would have something to say, and their prices were and are a lot lower than GS suggested. Western companies are still playing down or omitting the significance of Chinese manufacturing. Incidentally, as a person who lives in the UK, I'm glad that we are not into protectionism. We're not aiming to put extra invented tariffs on Chinese imports. Oh, and that Xiaomi SU7 is stunning. China fast.!
@@chrispapanastasopoulos9192 Not strictly true. Just the Home manufacturers have died. Nissan, Jaguar, Peugeot, Ford and Others I can't remember, all manufacture in the UK. And they don't want tariffs either.
For the CEO of one of the worlds greatest car makers, he is very down to earth and easy to listen to. He’s very honest in his appraisal of how Ford sits against the competition. An awesome podcast!
Jim Farley's honesty is so refreshing...in a world where denial is the order of the day. Well done Jim! Ford has a chance of survival under his leadership 👏
I am a diehard Tesla user for many years now but I have to tell you after listening to Jim and his knowledge and is astute understanding of the market and the customer needs I would absolutely consider a Ford in my next electric purchase
This was a great one. Listened on my podcast player and immediately came over here to YT to let you guys know how great of an interview Farley is. Get him back some day!
Jim is a remarkably refreshing American CEO. Comes across as incredibly honest and open, a very interesting pod. Friend shared this with me, I have shared too. Im in process of picking a new company car... I LOVE driving, ride a Ducati suoerbike, race track it, love cars, lucky to have driven Porsche 911 GT3s, Audi R8s, RS4s, Golf GTis, BMW E30 M, 36M, M5s etc etc etc. I LOVE cars, driving... but my reality day to day is mid-range, need 2 family cars, have to drive mid-range company cars last 12 years... Mid-range ICE cars are meh, the EV equivalents are ALL smoother, quieter, less faff. The perceived problem is range anxiety, and now delreciation, insurance costs etc. For me as a company car (all costs covered bar BIK tax of c.500 euro on non EV vs no cost motoring for EV, the only concern is range/charging, and my colleagues who have made the move are emphatically pro EV, many dont even have home chargers and use Irish public infrastructure/chargers only ie on street, in car parks, service stations- fast charge to 80% in less than 30 mins... home charge overnight being super easy n cheap, in Ireland at least. Kia Sportage PHEV 2025 in Wolf Grey is lush, really love it, but €500 net Benefit in Kind tax from monthly salary. Tesla 3- is quick in straight line but handkes like a waterbed on marshmallow coasters, has mass push understeer, the dual motor I drove was exciting, but handled like a pig.Spartan but fancy looking interior, big main infotainment screen which passengers love but tedious n dangerous for driver vs smarter layouts- kids love rear mini ipad sized zcreen but personal ipads wifi hot spotted from my cell phone resolces that in any car and all modern ones have chargers) More Apple friendly than Android. BYD Seal is LUSH inside, tested on same motorway to fun b road I normally blast on my Ducati superbike and took 3 on also, and BYD was 10x better handling than 3- I know pro reviewers would argue, but that makes me question their integrity because I can drive and have been lucky to drive some amazing cars, and sadky lots of meh ones- the BYD Seal CRUSHED the 3. The Seal, subjectively, is a Porsche Taycan/3 looking car externally, internally, its a sexier 3. TEST DRIVE THE BYD, it'll shock you. The ID3, 4, solid but BORING, Toyotas are likeky bulketproof but wow, ugly/boring inside, make the VW ID4 look fancy... Try the BYD Seal, I reckon it'll shock you. (Atto 3 is weird inside- inspired by a gym apparently, weird)
Jim Farley is my go to guy to learn about the current state of the industry. He is transparent and very open about where Ford is and what is going on in the rest of their competition. Thanks for doing this!
As a “Tesla guy” I could listen to Jim Farley all day long. Such an intelligent CEO who shares such interesting knowledge on a personal level. Thank you for such a wonderful video.
Wow, this interview by Mr Farley completely flipped my perception and expectations of Ford on its head. I never expected him to get into the EV religion and give such a huge Mia Culpa for getting blindsided by China and caught with their pants down like the rest of the legacy automakers. I have about 30 to 50% of my portfolio invested in lithium mining and electrification related companies, and completely wrote off all legacy oems on all continents as going to bankruptcy or becoming nationalized as failed businesses within the next 3 to 5 years. But after listening to Mr Farley, I gained great respect and now expect he may actually create a competitive EV that can start taking market share away from Tesla and at least be competitive globally with China which is a huge ask. I don't see how he'll do it with American union workers unless he can automate 95% like BYD. Let's see how much he can automate and how fast but I did not hear and give the religion about automation so sad to say he might have Great hopes but he may get shot down because Tesla is going to automate in the US and go vertical. Ford is not going vertical either so I don't think they're going to be competitive but at least they'll survive if he sticks to his Mia copas and action plan that he covered in this video. Time will tell and I do pray that they don't go bankrupts with all the rest of the legacy oems.
Jim Farley has earned my full respect with his deep knowledge of the global auto industry and his humility into admitting the current situation without making excuses for the failure of legacy manufacturers having miscalculated the EV shift.
Jim Farley is a great guest to have on and kudos for getting one of the most senior people in the automotive industry on your channel. Obviously Jim puts a Ford spin on everything he says. At times it was a bit like a Fox interview with Trump. The numbers are the big issue for all those ostriches out there who think that EVs are fashion fad and will be gone by next spring. China is all in on EVs and that effectively means everyone else needs to be. Hybrids for some people might be a transition vehicle, but there after market value in a few years time will be very low as people realise twice the complexity equals twice the cost. Overall a good update on EVs and Ford.
Ian, this was a superb interview. Your skills are amazing but this Jim Farley is a real communicator. He treads a really difficult path negotiating what will be massive change in employment , engineering and transportation. Thank you our Australian politicians should open their minds and listen to this balanced discourse. Thanks heaps.
Holy crap!!! For the CEO of Ford to say he’s been driving a Chinese EV for the past 6 months and he doesn’t want to give it up is just Jaw dropping. I had to rewind it and hear it again. No other CEO would dare say what he just said. I’m shocked! 😳 But, he gets it!!! Well done sir! 👏
I rewinded too
I
You really need to go to China and see for yourself, so many great cars, xiaomi is just one of them and not even the best one.
Guys, Ford is becoming Xiaomi auto‘s shareholder next
According to Sun Tze's Art of War, this kind of general is to be feared of.
"know yourself and know your adversary; Be prepared, strategic, and skilled. Shall be undefeated in a hundred battles."
Jim Farley is probably the ONLY western CEO truly understand the current situation AND speak it out frankly.
🎯🎯🎯🎯
Are any of the US auto makers ever going to grow a pair and tell this repressive govt to F.O.A.D and keep making ICE better cheaper and more reliable.
Uh… Elon knows.
@@niniclzz9459 You are right, I meant to say ICE automaker CEO.
@@ImLivinSD You're Livin in the past. ICE is tapped out and EVs are just beginning. If our politicians weren't paid by the oil industry we'd be ahead of the Chinese by now.
As an ex UK Ford apprentice (now pensioner) I am so pleased to hear Jim Farley speak with such a broad knowledge of his and other companies. A humble guy in the very best meaning of the word. Great interview!
Problem is that Ford seem to have given up on Europe. They do not have any interesting vehicles anymore apart from Mustang V8 and Ranger Raptor.
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Oh yes such a great guy, like all ceos, he gives 2 shits about his employees 🤦
Well I guess I disagree as Jim's broad knowledge has nothing to do with keeping the company running but to pus the Green Adjenda. FORD and Jim has swallowed the Green Pill, I guess he does not see what the rest of us see. Ford was alwasy known as the every day common man vehicle, and they built cars for the for the every day common man to afford. FORD has swayed so far from their humble upbringing. I am in the lower middle class and FORD does not want me or my money. They only want to sell 100 K over priced EV's now, it would seem that over loaded, low quality vehicles full of gimmicks bells andwhistles. I personally don't care what FORD does I think they need to go under and rise again post BK and liquidation. I don't see ford surviving. I guess we will see post the new Administration. Every company that goes WOKE goes BROKE ! Stop cowtowing to 5% of society that want's EV's.
that's the leader we need, one who face reality than to hide in dellusion. I do agree it is concerning that they are retreating from non US market, but its a reality they have to face, even if they design new cars now, it wouldn't be years before they see it on market, and everyday is clicking expenses. the card Ford has at hand is a rather weak deck and he has to try and make the most of it.
transition to new technology is always expensive, there need new technology. new tooling, new training. all take money. previously I thought Tesla is in the lead, but Tesla is stuck, it share price is way to high for it ROI. I would say the race we thought is over, may not be over just yet. CEO are not magical creatures. they don't own the company, they just run it.
The big take-away from the interview: Jim Farley shipped a Xiaomi to Chicago to test drive for 6 months and he doesn't want to give it up. OMG that's the biggest compliment and best piece of marketing Xiaomi could ever ask for
Honestly had a double take, can't think of any other automotive CEO that would admit that on a public interview. Amazing to have somebody that open and honest at the highest level of Ford. Bodes very well for the future of the company.
However Chinese car brands are banned in the US. But I actually have seen the clip of him driving Xiaomi on Chinese Social media
The fact that Jim was even able to admit this shows that he and ford realize just how much they need to do to compete. It's not a sign of weakness, but a sign of strength. You'd never see GM or Chrysler admit to something like this. It really makes me have faith that Ford can actually compete if they're willing to admit their shortcomings and work to catch up, rather than just lobby and bribe government to protect them like GM does.
In July 19th annual speech, CEO Lei Jun mentioned that the reason Xiaomi's first car is a coupe is because one of his employees told him that the Ford Mustang was the dream car. As a result, Xiaomi also decided to build a "Chinese Dream Car."
OMG, Ford isn't a top 10 global brand in terms of prestige. So Nah.
Great interview! I’m a foreigner living and working in Shanghai. Drive a NIO and work closely on Ford related projects here in China. I admire Jim so much. He really does understand China and what’s been unfolding here over the past 10 years. Excited to see what the skunkworks team bring to market.
Jim Farley was great in this interview. He was transparent, took accountability, and laid the plan to move forward. This gave me faith in Ford's future.
😂😂😂
Games, agreed!
Farley is a big contrast with Mary Barra of GM. He can bullsh1t when necessary but he's also realistic in public. She's more of a politician whose default setting seems to be BS - I've never heard her admit that GM did anything wrong, though they obviously have and are in big trouble.
agreed.there is hope yet.....
Don't think anything that comes from the USA regarding automotive industry is not suitable for Europe.
When people keep lie to themselves about Chinese products have bad quality, they need to understand that product they used daily are manufactured are mostly made in China. The experience and skill of manufacturing and quality control are there. The bad quality ones are the ones that's toy ones for me - they are not the real ones. China has same products from 1 USD to the top of the quality and technology. It's up to you you want to buy a toy for the weekend or you want to buy a world-class version with best value for money.
Quality is based on how you designed for bearing certain conditions. Unfortunately Chinese car makers have less experiences on real car use. 😂😂😂
中国有句话叫一分钱一分货
It just goes to show how EV's are the future. You cannot hold it back forever no matter what amount of money is thrown into your Governments Propaganda. The only way to slow it down is to democratically put up tariffs or outright ban your citizens from having the best commercially viable green technology out there.
The World knows Chinese manufacturing is No.1. They just don't know the reason why the Chinese products they receive in their countries are bad quality is because their business middle men choose bad quality version so they can keep at same price and make more profit from the citizens of that country.
exactly,
i worked in music headsets industry for 7 years in 2000s, all the headsets brands were made in China, from the cheapest to the most expensive ones
everytime someone complain about Chiese product's qualidy, i just tell them to buy an expensive Chinese product instead
I am personally not a fan of Ford's product, but I like Jim Farley - his curiosity about the outside world is admirable.
I also am not a big fan of Ford and their product lines (especially past 25 yrs) but Jim is certainly ready to make Ford turn over a new leaf and start doing it right... a tad slow (but understandable) but it is now time for them to "Floor It" and get on with delivering what people actually "Want & Can Afford".
Ford is just the best,the 1965 Ford Mustang Fastback is amazing and the new Ford Mustang Mach1 ist just mindblowing amazing and extremly great looking!
Ford needs to knock off the Data Capturing and remote kill switches sending to Ins Co's I will never buy an EV so long as they keep giving up customers data. And they wonde why sales have tanked ! No trust.
Jim Farley is a terrible ceo cutting cost on the f150 and Superduty to line his pockets complete jerk.
@@BrunoHeggli-zp3nlThe Mach e GT is truly mind blowing, I know because I have one. It will last 1,000,000 miles.
Congratulations. What a remarkable opportunity to listen to a CEO of a legacy car company being as transparent as he could be, bringing out the reality of Chinese car manufacturing and the dire need to change. He came across really well as a car enthusiast, not wedded to ICE but proud of the heritage. He seems so normal! Good luck with arranging the next one. I am keen to see what Ford will offer in the small to medium categories.
Where is 'leading' Mary?
Fiesta, top selling UK car....stopped making them. You couldn't make it up!
@@stevecoinitin7521 No profit in them. Not much point in selling something you don't profit from. Jim said it in the interview, The bigger the vehicle the higher the profit.
wr
If he was proud of the heritage as you say, he wouldn’t have cancelled t he most popular Ford’s in Europe and then to launch that abomination of a Capri (Crapi) which is save with a Ford badge.
I’m an ex Ford of Europe employee, Farley is the worst Ford CEO ever
The real problem is this, I noticed living in china for 2 years now that they've launched/iterated cars like we have software, but even faster. new car models are coming out every single quarter, and even same models are refreshing every single 2 years. its ridiculous product cycles I can't even wrap my mind around.
That's right. XPeng has promised to launch either a refreshed or new model every quarter for the foreseeable future.
The competition is much more fierce. Slack off once and you're lagging far behind.
@@wedmunds agreed, it's inspiring yet kinda scary.
中国电车的竞争非常严重，加上电车本身特殊的属性，如果还想过去的燃油车六七年一大改更新那么这个车企早就被淘汰了
And that's why the depreciation is also much faster. Imagine first iteration of Aito M7 can be purchased for just 15k USD(1 year old). They refreshed the model in 4 months after launch! New car is 33k usd. That's 50% value lost in 1 year
This was a mindblowing interview. It is amazing to hear how Jim Farley is now fully embracing the EV and agreed that they had dropped the ball in the first round of EV's. I am far more excited now for Ford in that they will be designing an EV. The other fact he is driving other brands of EV to me shows how passionate he is and understanding of what they need to do to make great EV's.
Thank you for getting this interview.
通用汽车在中国改变很快，福特在中国的小排量燃油车市场早就萎缩了，但是大排量皮卡还是有富人很忠诚
When Jim Farley praises Chinese auto quality and value, people need to listen. He's the perfect antidote to Elon Musk’s hyperbolic, self-serving fascism.
Many important insights here,
You sir are delusional. Tesla is the top EV producer in the world. BYD hybrids don't count. Tesla margins squash all others. There's no hyperbole from Elon. Him and his team are second to none. You sir hate Elon because if his politics is my guess. That's pretty pathetic.
Wow! I just love how straightforward Jim Farley is. That alone makes me hopeful about Ford surviving the transition.
Yes, but is there any hope, what can he do?
Apparently what he can do is take all their famous cars and rebrand them as electric SUVs@@jsanders100
@@jsanders100 Yeah, I know. But at least he seems aware 😆
He can remake all their famous models as SUVs apparently @@jsanders100
Hey is years ahead (yes years) in the stages of grief. Most other CEOs are still in denial.
What a great listen and what a refreshing change to hear a US Global CEO be so open and honest about his company's situation in the face of the challenging and rapidly growing global competition.
A Jim Farley…a humble, knowledgable human who appears to speak candidly about the car industry and the future…thank you…
He talks about Xiaomi like huawei’s CEO talks bout Apple. Genius all think alike
I'm from China also a big fan of the new Mustang. In fact Xiaomi's CEO Leijun also commented that he wanted to build a mass popular sports car like Mustang in China. What the odds!
Wow thats crazy! China’s combustion vehicles used to be trash but their newer models and EVs are really something else.
Most chinese vehicles are EVs so it would be really fun seeing them make a one-off v8 sports car for a change!
The odds are pretty good, one should think. Of Ford and a Chinese company collaborating. And the electric Mustang turning up in China.
As a Sinologist I've been working on "China issues" for 25+ years. I followed the electrification of their motor vehicles since the first use of lead-acid batteries over 20 years ago used in bicycles, mopeds, scooters, followed by small 3-wheel and 4-wheel "box-cars" costing $1.5-2.5k $USD (almost bought one), and now NEV's, EV's of all kinds ...
[Tidbit: To this day you have to be careful walking on sidewalks not to trip over extension cords from homes and apartments (even from 2nd & 3rd story) out to the street charging cars and motorcycles.]
...AND licensed - battery - VTOL (Vertical Take-Off and Landing) passenger drones (some autonomous) to support China's LOW ALTITUTE ECONOMY already worth $ billions and coming into operation with demonstration projects in some cities. Drone delivery services are already in place for consumer purchases, food delivery, etc. in some places.
Their Low Altitude Economy is YEARS ahead of the West for which I believe most countries governments don't even know exists as one of China's 4th Industrial Revolution economic development streams and identified in their most recent 5-Year Economic Development Plan.
ALL of these developments are happening in plain sight of the world's governments, vehicle manufactures, think tanks, consultants, academia, Corp. Media, militaries, litterly everyone. All of those "so-called" Neocolonial experts, CEO's raking in the millions, business leaders, oligarchs, et al. They are also covered by open media in China, other countries of the Global South, and even on social media like Bilibili, UA-cam, Facebook, "X", Instagram, and others.
It's ALL there to research and see!
So. Where and what were Western automakers and all those "glorious" experts noted above doing all this time as their market shares in China were crumbling and didn't have a clue why?
Like nearly all technological advancements - EVERYHTING - in China, they were living the exceptinal, superior lives couched in American Hegemony.
Folk. They really screwed this one up and with their shrinking global markets, it's questionable if they can generate sulffient capital to sustain competitive R&D and survive. Boy did my grandfather love Desoto's!
With the West's hostility and economic sanctions against China growing at all fronts, let's see how far China goes toward implementing the "nuclear" equivalency of cutting off Western imports into the largest consumer market in the World. People with lots of money to burn. I recall 30 million new consumers this year, and more in 2025 while the Western middle class buying power is in decline for the foreseable future.
The West and most people don't have a clue that we live in a Multipolar World divided between the Global North and Global South. The Global South, referred to as the GLOBAL MAJORITY is comprised of 88% of the world's population that will generate most of the economic development and wealth for the rest of this century and beyond.
The West, the Global North is referred to as the GLOBAL MINORITY (essentially former White Colonial powers who colonized and destroyed many of their countries over the centuries). The GLOBAL MAJORITY (essentially countries of color) are telling us to stop interfering with their sovereignty and people's human right of self-determination without outside intervention.
The point being is that China has 88% of the world's population to trade with and doesn't need anything from us to survive and prosper.
----------
RECENT CHINA EV TRIP
[Many EV's in China are like an "Information Ecosystem" on wheels", or maybe an IoT (Internet of Things) device on wheels. They are "Lifestyle Mobile Abodes" keeping you connected to activities of daily living.]
We recently returned from 5 weeks across China traveling to a variety of cities from Shanghai, Guangzhou, Chongqing, to Yunnan Province, Kunming, Dali, Shangri-La, etc. next to Tibet.
EV's everywhere including many China specific brands not known by the West but very popular in their respective regions such as the "Beijing" brand (they were pretty nice), Wonderful new SMART brand models, and cool, cute pastel color city cars with all sorts of wild and crazy graphics all over the place.
These brands are the typical middle class brands and have been around for many decades. You have unlikely never heard of them. Low cost, nicely built, attractive looking, but lacking all the high tech. Essentially a nice car, durable over time, easy to maintain, comfortable to live with but including an EV drivetrain. We drove in a few.
Malls is the place to go with multiple EV competetors set up next to each other. 7 brands inluding Tesla in one mall.
Throughout our trip there were many Tesla's in cool colors not available here,
All of the NEV companies were packed with young people EXCEPT for Tesla!
We spent a lot of time with staff and talked with a few young single and family consumers + young friends we know.
Anecdotally...
To a person they had little interest in Tesla. The CN brands are more advanced, better, more attractive designs with superior appointments - almost all were leather, and tailored to young "IT infrastructure connected lifestyles", to their friends, family, work, smart homes, entertainment, keeping the kids happy, etc. (kids were having a blast watching movies, playing video games).
They were saying Tesla has lost its "connection to the needs of many of the young Chinese people" and now think of Tesla as the brand their older parents, grandparents, aunts and uncles would buy! Let me think. Maybe like a Ford Galaxy or Chevy Impala! Tesla, designated the "yawner" EV by up and coming Chinese professionals and their young families with lots of money. Some don't care about new batteries, more range, etc. Boring....
The new Xiaomi SU7 (3 trim levels = $30-35-40k USD compared to its Porsche rival at well over $100,000 USD) is now out and seems a favorite. You see many. Zeeker, their whole line seems popular, the Huawei brand (can't think of the name now) is all over and Huawei has expanded its tech architecture into another cool brand with slick aggressive sports coupe designs.
Of course BYD is there in abundance with a number of models not known in the West.
Larger Xiaomi and Huawei Smart Phone/Computer/Lifestyle stores (look similar to Apple stores) will show off and sell their cars together! BTW, we can negotiate prices and perks in ways you can't in the US. In China, price negotiation can be part of the fun and can last over several cups of tea!
The engineering, attention to details including under the hood with electrical wiring and gorgeous connectors, fit and finish was up to the best the West has to offer including the German brands for example.
Our next trip in 2025 we plan to rent several of our favorites for some extended driving around the country.
Here in the US, we've given up plans to buy an EV, other than maybe the new Volvo though many of the other Chinese brands really spoil you knowing you're getting ripped off in the US and West.
Sounds like you need your own channel!
This post made you sound very intelligent until you stated you would consider a Volvo ev right at the end. It just boggles my mind that brand loyalty will outplay every sensible decision making ability people have. It’s like a spell being cast over people.
Thanks best UA-cam comment I have read in a long time. Gave me a real sense of understanding. Appreciate it.
Excellent res[ponse indeed. You are SO RIGHT when you talk about how the west does not even look at what China is doing and has really been up to, like the Low Altitude Ecnomy with food deliveries right to you ordered via a cell phone app. Didn't mention how much quite the streets & roads are or that you can have a whisper conversation on the side of a road in Downtown Big Chinese Cities.
Fact is China is a Massive Idea Incubator & Tester that everyone can learn from ! They sure had miserable failures (Ride Sharing cars for one) but the successes FAR outweigh the goofs. Some Western Nations wish they could do what the Chinese have managed to do and are furious they can't get there.
A nice, relatively rational and simple overview of the entire Chinese EV industry.
The statement from Jim about his Xiaomi has caused quite a storm on Twitter. I’ve seen it shared and discussed by some of the American pro-EV accounts and so far the reaction has been very positive. It has been seen as a position of strength that a CEO would be so open about how he knows who the competition are and what Ford needs to do to match them.
Wow!!! Jim saying how much he loved the xiomi < spelt wrong. And it’s their first car.
Jim Farley shipped a Xiaomi to Chicago to test drive for 6 months and he doesn't want to give it up. Better than a 5 minute Super Bowl ad for Xiaomi.
What an interview. Love hearing a CEO speaking like that! Very insightful.
21:40 Xiaomi had a sellable car in 3 yrs from scratch. Tesla took a lot longer. Aptera still hasn't come out after 12+yrs. VW ID Buzz took a long time as well. It's impressive how fast China can produce a working model that is quite good.
Finishing a vehicle is one thing. Building the infrastructure to mass manufacture is another thing altogether
@@tigertoo01 and with all the vandalism on charging infrastructure
I doubt the Xiaomi car was designed and engineered from scratch. There is so much off the shelf EV tech in China, they just needed to buy bits and pieces and set it up.
A lesson for companies like Aptera is that you can’t go on with endless iterations before you come up with a product. At some point you need a sellable product on the market and some income. You can’t burn investor cash endlessly.
I can see the consumer and business case for the Aptera. The ID Buzz makes no sense.
I didn't expect this from the CEO of Ford.So honest and knowledgeable .
If he was so knowledgeable, I guess Ford wouldn't be in the state it is today.
@calvinang1 Don't know mate ,im not clever enough .
@@calvinang1 What is that state exactly? Ford isn't doing bad compare to all other Competitors. Their Stock value remains pretty flat with a really good Dividend.
Stellantis by far in the worst position. VW and BMW have to shut down factories, and Nissan said they are literally not making any profit.
Been a happy owner of Ford Everest diesel for 4 years, and I don’t want to give it up anytime soon either. Listening to Mr. Farley, it comes to my mind that it’s a CEO like this that will make America great again, not some crazy clueless politicians.
Great show! Wonderful to hear the CEO of Ford talking positively about EV's.
Another great video, I don't know how it is possible to always get such fantastic guests.
EVs (no apostrophe for plural) are overpriced, and depreciate like a stone. There’s a reason that private EVs have stalled.
@@markgt894 Part of the reason is the high prices of new EVs. There are going to be lower priced models coming to market which will fare better. It's (apostrophe meaning it is) a new industry, give it time.
@@markgt894 Tesla Model 3 is cheaper than a Prius and a Corolla within a few years of use.
According to the UK AA, in 2024 a new ICE car will lose around 60% after its first three years at a mileage of 10,000 miles a year. The Tesla Model X after three years loses only 43%. Model 3 is one of the brand’s best for withstanding EV depreciation at 40% after three years.Tesla Model Y retains 76% of its value after a year and a half.
In UK the current market share for new cars registered with a plug in 2024 is 26%.
23% of buyers said there next purchase will be an EV, and 59% intend to buy an EV within next 2 years.
ICE sales are plummeting - Ford had a 10.1% market share with 2019’s H1 total of nearly 128,000 new cars registered. The 2024 H1 figure for Ford is 56,735 new cars, and none of their EVs are profitable.
Model Y IS still the best selling vehicle in the world...
@@midnight4109 that’s what i said?! Why are you telling me about it’s apostrophe, i never used it incorrectly? Weird.
I listened to the podcast. He’s so illuminating to listen to, obviously very switched on. Thanks for getting him on again…
With the way Jim spoke in this video, he has instilled so much faith and trust in Ford that no marketing efforts could. Knowing his mentality means this will transcend across the team and get reflected to the future products. Your interview has single handedly made me respect Ford much much more. Thank you
22:55 huge props for admitting that he’s been driving the SU7 and doesn’t want to give it back!
What a brilliant interview and how honest he was.
Jim is such a down-to-earth honest speaking person that he single-handedly maintains my respect for Ford.
Jim Farley is a terrible ceo cutting cost on the f150 and Superduty to line his pockets complete jerk.
@@JoshuaOverman I am sure a good armchair keyboard CEO like you could do a better job. You definitely should go put your application in.
@@ELCEV😂
Great interview. Love how honest and transparent Farley is here. It's also good to hear that Ford clearly recognises the challenge from Chinese automakers and they are working and investing to face it head on. Many other carmakers have their head in the sand.
38min spot on. A PHEV showed me I could live very happily with an EV. After running a Kuga PHEV for 18mnth we now have a MachE.
The Mache E is quite good looking and of solid builtquality!
This was also me... Had a Chevy Volt PHEV (known as the Opel Ampera in the rest of the world) for 7 years. It was unfortunately totaled in an accident. But that experience made me realize a full EV would be fine for my use. Ended up with a Model 3 highland.
wrr
Congratulations on getting such an important & impressive industry leader onto your podcast.
Fascinating. So refreshing to hear from a major western motor CEO who is not in denial, and is so frank and candid about the challenge. Including the over-sizing/over-pricing of gen 1 EVs. Look forward to seeing the gen 2 ford products.
Wow, never seen a CEO willing to speak like this. I am really impressed.
Good interview. I like Jim Farley. His main problem is the legal requirement to retain dealers. His second problem is the need for vertical integration (or some sort of component integration). Everything else is fixable at Ford, but can they change fast enough. There is a genuine race on and I think Jim knows it.
"Everything else is fixable at Ford" How do you "fix" the UAW?
@@wolfgangpreier9160 Automation.
How do you fix over priced unreliable cars and trucks. They are right inline with VW poor quality, poor reliabiliy, poor Dealerships robbing people with over priced under performing cars. There is No Fixing this situation.
@@ImLivinSD A CEO must be opimistic.
What Jim is showing is wishful thinking. Just like Mary.
But what could they do? Not much more.
@ImLivinSD In Australia, MB has made all dealers sell at a fixed cost, could Ford do this in the states.
Robert this is the most FASCINATING interview I have ever seen on Fully Charged! Sounds like Ford/Skunkworks are going to make a big contribution to the spread of EVs in the coming years. So excited!!
Jim Farley, a true Gentleman that knows what he is talking about.
wrg
I find your show to be very informative and well grounded. Jim Farley is so well informed and open. Love your podcast
Ford is lucky to have him as their leader.
Farley is, by far, the best ICE CEO. Yet he too, thinks in the past: Ford no longer makes “a million” pickups; the top-selling vehicle in North America is not a pickup, a Ford, or EVen an ICE vehicle. ICE CEOs still live - and work - in a very wealthy bubble. p.s. Farley “drives” with a chauffeur.
@@FrunkensteinVonZipperneck Ford sold 1,081,777 trucks and vans in 2023
@@TimWiganGM sold 1.3 million!
America should have more leaders like him, down to earth, level headed, but impossible to find in the political arena!
wrrr
Never thought I would hear an OEM CEO speak such words. Jim sounds clear eyed, with open ears. Realist and not pretentious. Lady and gentlemen OEM CEOs, take notes!
Thanks for the conversation. Love the channel!
Jim Farley is such a good advert for ambitious engineers to join Ford. When he says "What rights do we have to win?", that shows a wisdom that many CEOs lack. He is not trying to compete by misleading customers, or relying on govt support, or trying to capture some nationalism to buy inferior products. Instead he is saying "We will compete with our fellow earthlings as people of one planet. We will compete with respect and service, providing products that are truly worth having"
Very impressive guy. Grounded in reality by intent. Open, curious, approachable and intelligent. Opposite of the expected big, institutionally captured CEO.
Wait till Trump gets in office, this will all have been a bad joke, Jim is cowtowing to his Investors and Big Govt. All gonna chang once Trump takes over. EVs are a dead end literally.
Exceptional discussion. Jim Farley is an impressive communicator & leader
What a great interview. In order to innovate, we must identify and agree that we have problems.
Thanks Robert (and Jim). Really enjoyed that talk. 👍
I loved this interview, so refreshing to listen to a CEO who understands the future and is excited by the future and is not frightened to change.
Awesome. Thank you Robert and Jim.
Fascinating interview, Robert. Thanks so much. Jim really gets it and every time I hear him talk about the industry my respect for him goes up. Whether Ford exists in 10 years' time is debatable but I think that if any one can keep them afloat then it's Jim. What a humble gentleman. More interviews with Jim, please!
Jim makes a great point about Chinese commitment to electrification. They've been at it for at least a decade, and often two, and more. I think it was Goldman Sachs, the other day, which reported on battery prices coming down. And it was so wafer thin in its validity. At no point was there any significance of CATL or BYD, who are 1st and, 2nd or 3rd battery manufacturers in the world depending on who you read. I'm pretty sure they would have something to say, and their prices were and are a lot lower than GS suggested. Western companies are still playing down or omitting the significance of Chinese manufacturing. Incidentally, as a person who lives in the UK, I'm glad that we are not into protectionism. We're not aiming to put extra invented tariffs on Chinese imports. Oh, and that Xiaomi SU7 is stunning. China fast.!
You are not into protectionism because the auto industry has already died.
@@chrispapanastasopoulos9192
Not strictly true. Just the Home manufacturers have died. Nissan, Jaguar, Peugeot, Ford and Others I can't remember, all manufacture in the UK. And they don't want tariffs either.
@@chrispapanastasopoulos9192protectionism will make US auto industry die faster. It has been proven again and again in history.
The British politicians are far smarter than the Canadian ones!
Amazing show, get Jim back!
What a wonderful interview. It's great to listen to your chats with Jim.
Really enlightening interview, and Jim Farley is so passionate about cars and the history of cars.
The most informative Pod I've seen or listened to, so great to hear a honest chat from a CEO of one of the largest car manufacturers, brilliant
its such a stark contrast to other CEOs....its very appreciated.
Especially musk
Great interview! Farley is a fantastic guest and I love his honesty and transparency!
i’m impressed with Farley. he’s going into wartime with clear eyes.
One minute while I pick my jaw up. Brilliant interview!! The honesty of Mr. Farley was truly refreshing. PLEASE have him back on often.
Fair play to Jim for being so openly honest! Refreshing...
Great interview, the show is always good but this one is exceptional. Very impressed
For the CEO of one of the worlds greatest car makers, he is very down to earth and easy to listen to. He’s very honest in his appraisal of how Ford sits against the competition. An awesome podcast!
Thank you. That was so informative. What a great interview.
Best interview I’ve seen in a long time. Awesome insights
Fantastic to have such a prominent figure in the industry prepared to talk so openly and honestly about the competition and plans for the future.
Robert was speechless after hearing that, he couldn't believe Jim Farley said that LOL
Refreshingly honest discussion from the Ford CEO. Impressive man.
Truly amazing well done.
Jim Farley's honesty is so refreshing...in a world where denial is the order of the day. Well done Jim! Ford has a chance of survival under his leadership 👏
I am a diehard Tesla user for many years now but I have to tell you after listening to Jim and his knowledge and is astute understanding of the market and the customer needs I would absolutely consider a Ford in my next electric purchase
❤. Love this show.
Very interesting prospective from Ford CEO.
Great host.
Brilliant show Jim and Robert - bravo
This was a great one. Listened on my podcast player and immediately came over here to YT to let you guys know how great of an interview Farley is. Get him back some day!
I have been enjoyed, so thank you for sharing.
What a great guy Jim is!
Awesome talker, very well informed and doesn’t talk bullocks.
Thx for this podcast 👍
This was amazing. Jim Farley is the best CEO in any legacy automaker.
Worst ceo ever he’s cut so many features from the ford Superduty to line his own pockets
Jim is a remarkably refreshing American CEO. Comes across as incredibly honest and open, a very interesting pod.
Friend shared this with me, I have shared too.
Im in process of picking a new company car...
I LOVE driving, ride a Ducati suoerbike, race track it, love cars, lucky to have driven Porsche 911 GT3s, Audi R8s, RS4s, Golf GTis, BMW E30 M, 36M, M5s etc etc etc. I LOVE cars, driving... but my reality day to day is mid-range, need 2 family cars, have to drive mid-range company cars last 12 years...
Mid-range ICE cars are meh, the EV equivalents are ALL smoother, quieter, less faff. The perceived problem is range anxiety, and now delreciation, insurance costs etc.
For me as a company car (all costs covered bar BIK tax of c.500 euro on non EV vs no cost motoring for EV, the only concern is range/charging, and my colleagues who have made the move are emphatically pro EV, many dont even have home chargers and use Irish public infrastructure/chargers only ie on street, in car parks, service stations- fast charge to 80% in less than 30 mins... home charge overnight being super easy n cheap, in Ireland at least.
Kia Sportage PHEV 2025 in Wolf Grey is lush, really love it, but €500 net Benefit in Kind tax from monthly salary.
Tesla 3- is quick in straight line but handkes like a waterbed on marshmallow coasters, has mass push understeer, the dual motor I drove was exciting, but handled like a pig.Spartan but fancy looking interior, big main infotainment screen which passengers love but tedious n dangerous for driver vs smarter layouts- kids love rear mini ipad sized zcreen but personal ipads wifi hot spotted from my cell phone resolces that in any car and all modern ones have chargers) More Apple friendly than Android.
BYD Seal is LUSH inside, tested on same motorway to fun b road I normally blast on my Ducati superbike and took 3 on also, and BYD was 10x better handling than 3- I know pro reviewers would argue, but that makes me question their integrity because I can drive and have been lucky to drive some amazing cars, and sadky lots of meh ones- the BYD Seal CRUSHED the 3.
The Seal, subjectively, is a Porsche Taycan/3 looking car externally, internally, its a sexier 3.
TEST DRIVE THE BYD, it'll shock you.
The ID3, 4, solid but BORING, Toyotas are likeky bulketproof but wow, ugly/boring inside, make the VW ID4 look fancy...
Try the BYD Seal, I reckon it'll shock you.
(Atto 3 is weird inside- inspired by a gym apparently, weird)
This CEO is so genuine
Jim Farley is my go to guy to learn about the current state of the industry. He is transparent and very open about where Ford is and what is going on in the rest of their competition. Thanks for doing this!
Jim Farley, truly the Steve Jobs of the automotive industry. I wish him and Ford every success.
I had another name in mind for the Steve Jobs of the automotive industry. Farley is level headed and non-political.
As a “Tesla guy” I could listen to Jim Farley all day long. Such an intelligent CEO who shares such interesting knowledge on a personal level. Thank you for such a wonderful video.
Absolutely wonderful podcast. Much too short.
Thanks Robert for this opportunity offered on UA-cam to listen your conversation with Ford CEO. Looking forward to seeing new Ford cars. So exciting.
Fantastic chat. Yes to monthly podcast with Jim please 😂
Great and illuminating discussion
Wow, this interview by Mr Farley completely flipped my perception and expectations of Ford on its head. I never expected him to get into the EV religion and give such a huge Mia Culpa for getting blindsided by China and caught with their pants down like the rest of the legacy automakers. I have about 30 to 50% of my portfolio invested in lithium mining and electrification related companies, and completely wrote off all legacy oems on all continents as going to bankruptcy or becoming nationalized as failed businesses within the next 3 to 5 years. But after listening to Mr Farley, I gained great respect and now expect he may actually create a competitive EV that can start taking market share away from Tesla and at least be competitive globally with China which is a huge ask. I don't see how he'll do it with American union workers unless he can automate 95% like BYD. Let's see how much he can automate and how fast but I did not hear and give the religion about automation so sad to say he might have Great hopes but he may get shot down because Tesla is going to automate in the US and go vertical. Ford is not going vertical either so I don't think they're going to be competitive but at least they'll survive if he sticks to his Mia copas and action plan that he covered in this video. Time will tell and I do pray that they don't go bankrupts with all the rest of the legacy oems.
Well that was fascinating. Couldn't stop listening.
Wish we had elected officials as knowledgeable, as direct and as transparent as Jim Farley. He has my vote.
Jim Farley has earned my full respect with his deep knowledge of the global auto industry and his humility into admitting the current situation without making excuses for the failure of legacy manufacturers having miscalculated the EV shift.
The Lightning is my 4th and favorite truck, thanks Jim!
Terrific interview. Thank you. I enjoyed watching
Jim Farley is a great guest to have on and kudos for getting one of the most senior people in the automotive industry on your channel. Obviously Jim puts a Ford spin on everything he says. At times it was a bit like a Fox interview with Trump. The numbers are the big issue for all those ostriches out there who think that EVs are fashion fad and will be gone by next spring. China is all in on EVs and that effectively means everyone else needs to be. Hybrids for some people might be a transition vehicle, but there after market value in a few years time will be very low as people realise twice the complexity equals twice the cost. Overall a good update on EVs and Ford.
Ian, this was a superb interview. Your skills are amazing but this Jim Farley is a real communicator. He treads a really difficult path negotiating what will be massive change in employment , engineering and transportation. Thank you our Australian politicians should open their minds and listen to this balanced discourse. Thanks heaps.
Who is the Ian you are referring to? The interviewer is Robert Lewellyn who spoke to Jim Farley.
🌅"I love electric vehicles...it's brought back FUN to driving! "🤠🗽
Very impressed you could get Jim Farley back on the show - fascinating insights!
acknowledging the problem is the first step to solve it. Chinese can move so fast because they respect what others did great and learn from others
Nice episode, great to hear from Jim! I really hope the next gen of EVs from Ford really knocks it out of the park!
Another excellent interview. Thanks.
Fantastic podcast, Jim is an exceptional strategist leader !