2 Steps to Get New Customers
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- Опубліковано 24 лип 2024
- How do I get new customers? It's such a common retail question. Getting new customers is the main purpose of your retail marketing strategy and the time, sweat and money you put into it. Because getting new customers are essential to growing and improving your sales.
You want to reach more people, and you want to convert more people from lookers to buyers.
But contrary to what many retailers believe, the answer is not to throw more money at your advertising budget.
And it’s not to cast the biggest and widest net your marketing budget can buy. In fact, that’s one of the biggest marketing mistakes you could make.
In this video I explain 2 steps all independent retailers should take to clarify their marketing message and how that will help you reach MORE of the RIGHT customers.
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Wow, you really cracked the marketing code. I don't run a business. But as a consumer of products, services & information, I gravitate towards what resonates with me. Artificial intelligence seems to have infiltrated the UA-cam ad space & it's cringy tbh. The robotic & repetitive voice does not resonate with me. But your personality & logic shine through. You really know how to sell yourself. You had my full attention. I heard somebody say we're competing in an attention economy.
I am listening to you for the first time and you are just who I was looking for. Thank you so much Cathy for starting this channel. I appreciate your advice. MISSION ACCEPTED.
Woohoo @Chiedza Matowe!
I'm glad I came across your channel. 💜
GOOD stuff
You're a great speaker, so straight forward. You work with a listener's natural train of thought. Thank you for the advice and concise motivation.
Thank you for watching!
Mission accepted!!! Thank you so much!!😊
Mission Accepted. I am learning sooooo much from your videos. Thank you!
Mission Accepted! I've been hearing it but I think your message was a good kick to get it actually moving. Thank you!
Woohoo! You've got this Melissa!
Wow.. I totally resonate with you and thank you for the tips, something I was looking for.. Mission accepted
Yay! Keep me updated on how it works for you!
Best tips I've ever listened to. Thanks Cathy
Happy to help! Thanks for watching/listening! 😊
I DO have a checklist for buying products! Thanks for the pep talk - Mission Accepted!
Woohoo Tracy!
Mission accepted. This really hit home.
Thank you
Damn! You're incredible!!!
I wanna know in UK 🇬🇧
What new talks people like to listen from a salesman in clothing retail store in Birmingham
Please give me some tips
M fresher
I don't know what to do how to do
Some nervousness feels me scary
Mission accepted
How do you reach your ideal customer? We’re a new store and having a hard time getting new customers.
@haleyjo it all starts with knowing who YOU (your store) are! Begin by asking yourself some of those questions from the video: What do you love about your store? What are you passionate about? What are your values, the criteria you use when deciding on merchandise for your store? And what feeling does your store (design, layout, products) inspire?
Once you know those things, it's easier to start figuring out your ideal customer. Who are they? What social media platforms do they prefer? What do they care about? Then target your marketing to THAT person, where they will see it most!
I also recommend prioritizing growing your email list to start reaching more of your ideal customers:
bit.ly/3z8MU8c
mission accpeted
peoples are just running behind low prices and running behind big malls.. dats the big problem..retail shop got to struggle a lot for less money gain..
Those customers are not your people! By going through the steps in this video, you'll clarify who YOU are, which then will help you clarify who your ideal customer is - and they won't be the ones who value discounts over experience or quality (although those customers do play a role in your store too, when you do a clearance sale). Then your marketing and merchandising and the product mix you choose, will all be tailored to your ideal customer.
Mission accepted
Mission accepted
Yes!