And that's Jim Jones mentality right there!! I'm more popular cuz of jewelry, my fits, my so called swag over lyrics, etc. The rap/hip hop genre is oversaturated with minimalism!!!
You got that right....great point. And, at any given time, certain regions become dominant in the internet culture and influence the others. It's like how Hollywood spread American culture in the past
Not exactly. New York rappers was calling Southern rappers LAME but then jackin our slang... Jay Elec wasnt lying. By 2000 or so...from Jay on down... they were flippin Southern slang and bringing it back up top.
As an outsider it felt like New York lacked unity. In the south, different cities such as Houston, Atlanta, New Orleans, Baton Rouge, Dallas, and Miami all repped for the entire southern region. They repped their cities as well, but they repped for the south. In New York, forget about the east coast region, rappers seemed more focused on their boroughs alone and not the entire New York city. If the focus had been more on New York rather than Brooklyn v. Queens or Harlem v. Brooklyn or Bronx v. Brooklyn, separating Staten Island etc, I think the NY sound and culture could have flourished in the mainstream to this day. I grew up in Zimbabwe at a time when we were heavily influenced by New York and LA Hip Hop of the 80s/90s. There's only a small portion of southern rappers I like, so this discussion pains me because I miss that New York sound in hip hop. Thank God for Spotify and old school stations 😂
Your observations are correct. The reason is so many different cultures are fighting to run the city. We have the same melanin. However there are West Indians, Africans , Puerto Rico, Central America, South America etc. Brothers be dark Panama and Dominican.....They rep their country...no unity
NY got too arrogant and was dissin' too many people from different regions.. Not the artists per se, but the fans... so artists and fans from different regions started concentrating on their own cities and regions. .The Pac vs Biggie and East Coast vs West Coast war didn't help, either... I think most of the country outside of the East Coast was riding with Pac and the West.
@KtotheG Back then around that time outside of the Biggie vs. Pac beef. Almost all of the biggest beefs in hip-hop were all concentrated in NYC. Now let me tell the SADDEST truth of it all. Do you know what rappers like 50 cent, murder Inc, DMX, Jay Z, Fat Joe, Jadakiss, Nas, and other rappers involved in these beefs all shared??? Most of them were under the same RECORD LABEL!!! The ones that weren't under the same record label were under the same media group. These different record labels were all under the same corporate umbrella. Meaning they are all owned, controlled, and managed by one organization. Here is another good fact. Most of these rappers in these beefs had a man named Lyor Cohen directly involved in their career. He did nothing to stop these beefs at all. Nyc hip-hop destroyed itself from within. Once all these drug dealers and gangsters got involved in both sides of the game. It was over. NY hip-hop is dead. And it died by suicide.
@@Jaycee37 I'm speaking of the a&rs and people like that. I say early mid two thousands. A lot of known industry lawyers switch professions and got more involved with music and direction. Lawyers was always behind the paperwork. When that happened a lot of stuff changed. Mainly artist development
@@mrk1269 I'm right there with you. It has not changed. The illusion that artists and people who understood the pulse of the cultures are tastemaking. No, the tastemakers are seasonal, the gangsters and lawyers they are permanent. Remember the Behari Brothers, The Chess Brothers, Dick Griffey, Don Cornielus, Joe Robinson, Clarence Avant. None played an instrument
Also, another big event is when New York booed Outkast at the '95 The Source awards. The rest of the country, including the South, took offense. That's when cats were like, "Okay, you don't like them? We're going to support our own even more now."
Not true, the south never needed mainstream or support. You had dudes like Master P, and the Screwed Up click that was making just as much money if not more than dudes already only labels. The South has always supported its own.
It was alot happened at that "95" Source Awards the Outkast statement, the Snoop and Death Row statement was letting NY know they time and dominance was about to come to an end.
@@mansamusa2012they didn't though, because they had their time and thats been passed. Cats from everywhere doing their thing now. If the south had the last laugh, there wouldn't be hella NY rappers who have all types of legendary status and are rich and still ppl that are heavily respected in hip hop. Every region had their time, and the the south had theirs in the 2000s in terms of top 40 radio play. Even then there were several east coast and west coast artists killin shit and dropping critically acclaimed albums etc. I would say if anything they proved their point thst there's talent down there which was never a secret. But when 3000 said the south had sunn to say, nobody came through and talked thst shit besides TI. Outkast and Goodie Mobb were talking some south shit that was rich in content and had depth. They weren't talking about shake that ass and trappin etc. They weren't necessarily "saying" anything. That's a ball dropped imo and an opportunity lost on the Southside end because they still to this day are not known for lyricism or classic full length albums.
Maaaaaan I felt this clip in my soul. That's why I avoid discussing hip hop with people. I'm an old head so I recognize artistry from popularity that Ed was talkin about. BUT I don't shit on the popular "artists" today. Can't hate on you if you're making a way and changing your families and friends lives. I don't give a shit if you are the worst rapper ever. But I can't talk rap with people who fall on that side of the fence. There's more to rap than just having a catchy hook and a beat that slaps.
Shout out to Ed Lover for bringing up UGK @12:42 and @12:46! Math, you gotta bring Bun B on the show! You also gotta bring Scarface, Willie D, Devin The Dude, Slim Thug, Killa Kyleon and other Texas legends on the show!
I can tell you what happened. I was in NY and heard the Hotboys in Harlem in multiple cars. It felt like New Orleans. NY experienced what we all did. At first it was hard for all of us to get play locally because stations were playing NY. We couldnt get deals so we went indi. Once we sold, labels everywhere wanted people who were selling. Same at radio.
Popularity over talent/intellect/quality can explain a lot of America's problems not just the arts right now. Shout out to Ed for being willing to say it
I live down south from NYC. And what I noticed is there was a mass migration of BLACK New Yorkers down South. But also NYC dudes have egos with each other. They don’t stick together as much as Artist in a city like Atlanta.
Exactly! Ed mentioned 50 didnt get no support?!? WHY!??? He was coming for everybody neck when he came out.. Nicki was stealing Kim flow.. NY is the perfect example of "when keeping it real goes wrong" .. Instead of staying true to what hiphop originally stood for it followed wherever the flow was going and that was the sewer. Love to see it crash fall to only climb back to its highest.. Math and this platform is part of that equation💥
I actually blame it on Mims. "This Is Why I'm Hot" is one of the worst records in rap history. "I ain't gotta rap. I can make a mil sayin' nothin on the track." It started from there. Thanks Mims.
You know what's crazy, I remember Jermaine Dupri actually praising Mims for that song, he was like somebody from NY finally gets it, I'm like is this dude serious
No, actually it started when 2 pac mopped the floor with NY and Snoop kicked down 1 of your buildings. 🏢😆 NY never fully recovered and the rise of the south was after Pac’s death and death row and the west fell off
Crazy thing is its not just NY that lost its identity. NY was probably hit the hardest though because for so long we ignored music outside of the city and when the dynamic shifted everyone here was trying to jump on the sound that was trending....the South. But What made 90's hip hop so different was the versatility. Every region..East, West, Mid West and South had its own identity and signature sound. Now you can't really differentiate one sound from the next because all of the music sounds the same...beats, flow, cadence etc
I remember getting cable tv (sky if your from uk) and Yo MTV Raps was like watching greatness evolve. I hope this interview goes on for as long as possible ✊🏾
Puffy did it. On the first Making the Band, Puffy said, “All I need is a hook and a hot beat.” Once he said that, everybody followed that recipe & that opened the door and Atlanta walked right thru.
The beefing slowed ny down. The unity that the south displayed in the early 2000’s til this day helped them dominate for decades. The shift happened when we needed to get back to enjoying music & not being tough all the time. Besides, it was inevitable for the south to get their shine simply cause it didn’t happen yet in term of being on a large scale as it was for the west/east coast. It had to all come full circle. & itll happen again.💫
It started with Biggie when he was doing records that had a West Coast sound like Big Poppa. The Chronic changed the game... then when the South started bubbling, Jay Z responded with "Can I Get A...," which sounded like a Cash Money record.. Then it took off from there. NY started biting the slang from other regions and everything.
Let’s be real too the whole south and the whole west has more people than the 5 boroughs. So it’s better commercially to appeal to ALL of that than just one city
You can pinpoint the fall exactly but I’d give more weight to the fact NY niggas stopped sounding like NY and sadly it’s the DJs fault for especially Flex, envy and Ebro
I wouldn't even blame the DJ's. Around 2000 NY was putting out TRASH. It was 50 cent that had a southern drawl when he rapped and he skyrocketed. Then the south formed like Voltron and took over.
Exactly it began when Ebro didn’t play wu tang. Self sabotage. Also Ebro is pushing Afro beats when hip hop is its own galaxy. Hot 97 ushered in the plastic era
@@SunniMerlotthere were plenty of New York artists who did well and evolved over the time years. During the 2000s Talib Kweli, MF DOOM, Mos Def, GHOSTFACE, Fabolous, 50 Cent, Dipset, Nas, and several other NY artists continued to do well...Mos Def recieved a Grammy for his album The Ecstatic in 2009. Jay-Z continued to have hits throughout 2000s as well. None of these guys sounded like The South or anyone else. They sounded like pure Hip Hop outside of Jay-Z. New York artists continue to rule the underground to this day, except now it's not about whst region your from its about are you with this hip hop shot or are you a top 40 billboard attention seeker. Most fans don't pay attention to that. Any artist who is lyrical no matter whst region they are from 9 times not 10 wast coast artist was their inspiration to rhyme.
I didnt even know Designer was from NY... but it happened around the time when dudes started becoming bloods and crips. I always listened to OutcKast... didnt even know they got booed, Goodie Mob, 3 Six Mafia, we loved that in NY. I think what happened also is what the beatmaker said in Hustle and Flow.
It was way before Designer. Designer is when it became so blatant it was undeniable. But there are records here and there trying to capture other region's vibes all through the 00's.
Respectfully, 50 started rapping like he was from down south, after the shooting. And it was strategic. He knew he would reach a bigger audience. Way before Designer.
@@playahdub5287 yes, obviously, but he’s also been documented saying he played up the south accent to reach a broader audience. Hence why he also signed young buck. And, I used to work for G-Unit.
They had to. New York wasn't hitting anymore. The whole game shifted down South and to the Midwest. What was NY supposed to do? They were forced to dumb it down to keep up.
@@tenderlungs2065 Nah bro, you're wrong. Big Pimpin was hard. Downfall started when Dipset started wearing pink and dressing fruity. Cameron was still good but Juelz and Jim Jones didn't rap like New Yorkers and they were repping bloods, that's when everything in New York turned goofy.
IMO. The shift started in 07' with ringtone & dance rap & the internet. Soulja Boy came through changed the game. Same time Lil Wayne started his legendary mixtape run. Then T-Pain with the Autotune. The South took over from that point. 💯
But it's always been like this, even back in the 90s, biggie song big poppa did not sound like a NY record, sonically, it sounded like west coast song. the instrumental. You can even say ready to die had some west coast influences.
It was! They said big was influenced by snoop’s doggystyle when he was recording ready to die…he even sampled some of snoop shit on ready to die and got it cleared by snoop. Facts!
Popularity over talent. Especially with the pen. Hov and. R.I.P Big influenced people to think they could rhyme off the top and make records because they had popularity and money. 🎯💯
It's just the way of energy. At one time people were imitating NY because it was the blueprint. Hip hop dominance had to leave NY and spread to other places in order for it to keep growing. Otherwise if it stayed in NY, it would've died in NY. We all should welcome and be excited about the style shifts over time.
Ny rap was always overrated we always listen to down south and west coast rap. The radio kept feeding people that NY b.s after we got choices nobody wanted to hear that Shxx no more
I believe that the NY hip-hop game changed in 2006 when Fat Joe made Make It Rain with Lil Wayne. Also DJ Khalid created so many collaborations with NY MCs & southern rappers… We started sounding like we were from either ATL, Miami or Houston.
New York lost it's identity around the G-Unit days, or even before that. Designer? 🤔 Nah, NY lost it's identity AT LEAST a decade before Designer even came out.
Shout out to buddy with the dreads for saying the real reason NY lost it's way which was NY arrogance pure and simple.. The fact that NY sounds like everything but NY is called poetic justice and karma.
New York was culture and knowledge to the people, the label's wanted to stop positive hip hop!😢 this is why we have ignorant rappers today! And so the youth of New York started making ignorant hip hop to get signed instead of the community support of hip hop
New York wasn't culture or knowledge to nobody where I'm from. In D.C. we had our own culture and music. We been tired of the corny metaphors you gotta rewind 100 times to understand a line. Ny tries to steal credit for everything. Bet and radio1 were started in D.C. we were bigger than Harlem for black success. Nobody wants to hear that old NY rap anymore. Biggie was overrated, big pun was way overrated, Jay is overrated, I like raekwon and ghost face but wu tang made some of the worst music ever. Lox, mop, mob deep kool g rap that's what the streets was listening to. Also new your gotta stop capping like nobody ever rapped before NY. There is video of a church group rapping in the 40s and his bars were cleaner than almost all of that early ny rap. Y'all had y'all time and it's over. NY is now just a wannabe Chicago thanks to chief Keef
@@marblegoby972 typical DC hate for new York ! 😂😂🫂😜 New York don't care nobody in DC ever accomplished anything that black New Yorkers have in reality and facts ! Admit DC hates New Yorkers 😂😂 stop hating on other black people in the struggle just like all black people ! That's why we are absolutely above DC , y'all live; in the capital and have no juice with the political parties because y'all hating on New Yorkers and killing other black people and beefing with everyone from New York like all of us are the same
@@marblegoby972 😂😂 Chicago said they looked up to New York and New York always respected Chicago gangster and black community, you know DC ain't popping, it's hard for a real one in DC with too many haters 🧐🐖🐖😜😂😂😂 what y'all do steal rob and kill each other and hate on New York and y'all know that y'all can't even go to the white part of town because y'all dirty simple people and about nothing!😂😂 Radio 😂😂go go 🐖😂 goofy! And broke
You blame designer, but don't blame the cats who were jack in the southern and midwest artist styles. You don't blame the 90s rappers who shackled the up and coming mcs and didn't open the door for them. Once the mixtape door was opened, nobody could jump back in, now we have to go to mixtape release parties smh
@@PontFlair He didnt state that the dude with the black hoody did, he is still playing the guessing game. He mentioned Dipset and G Unit. But let's not 9verlook how they essentially had to make tapes to get out. Meaning had their not been a mixtape movement, how would 50 and G Unit get signed. Cam originally was trying to get Juels and Jim signed outside his deal with the Roc, he had a lot of push back from other parties on the label.
@@tenderlungs2065 Idk now his block is hot and carter 2 were stand alone. Wouldn't say elite, but they hold his own. Wayne got some classic mixtapes. But I'm still a tape collector at heart, so mixtapes don't count for nothing.
@@kinginc2000 I didn't like any of Wayne's solo albums and I only like his mixtapes. That "One Big Room" "freestyle" is one of my favorite Wayne songs. I think he always has dope single verses, but he can't hold down an entire song to me and he's never been able to imo.
Math needs Dart Adams on here to break down how the 1996 Telecommunications Act divided the popular rappers from the underground. This podcast has a small window to really change the game in terms of educating the youth to how rap music was taken away from the subculture of Hip Hop and has been in a total corporate stranglehold ever since. They just need the right guests like Dart & members of the Source Mind Squad.
Dj's stopped breaking records and artist when the artist they help break started charging them for verses, exclusives, drops and cosigns. Dj's started to figure "whats in it for me?" Ima help them blow up & theyre gonna act brand new when I helped them blow up. Facts. Arrogant artist killed the DJ motivation to break records.
At the 15 min mark… they started making songs shorter when streaming services started their monetizing process… the strategy is that the shorter the song, the more it has to get replayed. You have a 6 minute drive, if there’s a song you’re feeling, you might gotta run it back multiple times just to hear the hook more than once
We can't forget MIMS in 07....ain't that guy from queens smh......this is why I'm hot blew up in the ring tone era and aint nothing was right after that imo. Ny still had its identity before that moment. Plus Djs have there part to play in this too, cosigning ringtone rap and not breaking NY rappers enough. Plus the mixtape rappers who had next ain't have HITS to carry the weight. Nicki gets props but I don't think NY ever got behind a MC after her,it was all OK rappers like French and Asap.
Ringtone rap was making scrilla though. Thks was beflre social media, it was only myspace and yoi couldnt get it on your phone. The way to spread your record was ringtones.
Jay Z did "Big Pimpin". 50 came out sounding like a South artist on West Coast beats, Kanye reversed our ears on what we felt like "real hip hop" was. He had the Jay Z co-sign and the 50 cent "beef". Tip blew up. Tip had Swizz production and Neptune production. Jeezy blew up and the whole sound changed. Jeezy had the Jay Z co-sign along with Diddy. Then in the words of Piper Boy Williams, IT'S OVAAAA!! 😂😂 YOUR WELCOME
@@anthonylloyd1152 A word. I always liked Wayne, especially in Cash Money as a kid. But the generation that he's influenced- all these Pokemon rappers? It's better to say less but I will say their whole aesthetic has helped the genre to self destruct.
NY held the L for a minute because their ego. People outside tried to appeal to NY and NY wasn’t hearing them, so people outside brought out their own identity and signed themselves. The independence created the wave and freedom to expand more and flood the airwaves. The party like a rock star wave started the rock look in hip hop, not Dipset. So NY had no choice but to cater to the movement. So with No Limit, Cash Money, Drill, and dope talk got heavy, NY stopped the boom bap music.
NY lost their identity when they started adopting every region sound it first started with jocking Westcoast gangsta rap in the 90s, then in the 2000s it was imitating downsouth trap music, then in the 2010s they transitioned to swagger jackin Chiraq drill music. Ny dont have a sound anymore.
“ When hiphop changed, it became popularity over talent “
TRUEST WORDS EVER!!!!!!!!!
Thank you to the legendary ED LOVER!!!!!
And that's Jim Jones mentality right there!!
I'm more popular cuz of jewelry, my fits, my so called swag over lyrics, etc.
The rap/hip hop genre is oversaturated with minimalism!!!
🗣FACTS SYSTEMATIC ALL AROUND
Truth my poor beloved Hip Hop! Taken over by fckn clowns 🤡
I miss authentic NY Hip Hop
Facts! Take Jay-Z for example!
J has always been popular and never talented but made smart business moves and without that he would be just another artist.
I really hope this interview is at least five hours!! I can listen to Ed forever!!!
I concur with that my friend
I hate it when I see the counter on the screen come down to :10 because I didn't get enough in the clip. Looking forward to the entire interview.
Facts best stories like fat Joe
Facts
IKR ?!!!
Blame the internet, NOT designer… Social media has blurred the lines on slang and local culture and made one slang and culture…
You got that right....great point. And, at any given time, certain regions become dominant in the internet culture and influence the others. It's like how Hollywood spread American culture in the past
Exactly. When the internet/social media emerged, going viral was the main marketing move for up-and-coming artists
Not exactly. New York rappers was calling Southern rappers LAME but then jackin our slang... Jay Elec wasnt lying. By 2000 or so...from Jay on down... they were flippin Southern slang and bringing it back up top.
You would think someone in that room would have known that because they lived through it
Best response
This probably my favorite Math Hoffa interview. The OG Ed Lover dropping REAL knowledge about the CULTURE.
As an outsider it felt like New York lacked unity. In the south, different cities such as Houston, Atlanta, New Orleans, Baton Rouge, Dallas, and Miami all repped for the entire southern region. They repped their cities as well, but they repped for the south. In New York, forget about the east coast region, rappers seemed more focused on their boroughs alone and not the entire New York city. If the focus had been more on New York rather than Brooklyn v. Queens or Harlem v. Brooklyn or Bronx v. Brooklyn, separating Staten Island etc, I think the NY sound and culture could have flourished in the mainstream to this day. I grew up in Zimbabwe at a time when we were heavily influenced by New York and LA Hip Hop of the 80s/90s. There's only a small portion of southern rappers I like, so this discussion pains me because I miss that New York sound in hip hop. Thank God for Spotify and old school stations 😂
Your observations are correct. The reason is so many different cultures are fighting to run the city. We have the same melanin. However there are West Indians, Africans , Puerto Rico, Central America, South America etc. Brothers be dark Panama and Dominican.....They rep their country...no unity
Your assessment is very accurate.
NY got too arrogant and was dissin' too many people from different regions.. Not the artists per se, but the fans... so artists and fans from different regions started concentrating on their own cities and regions. .The Pac vs Biggie and East Coast vs West Coast war didn't help, either... I think most of the country outside of the East Coast was riding with Pac and the West.
I concur no unity every crew going for self
@KtotheG Back then around that time outside of the Biggie vs. Pac beef. Almost all of the biggest beefs in hip-hop were all concentrated in NYC. Now let me tell the SADDEST truth of it all. Do you know what rappers like 50 cent, murder Inc, DMX, Jay Z, Fat Joe, Jadakiss, Nas, and other rappers involved in these beefs all shared??? Most of them were under the same RECORD LABEL!!! The ones that weren't under the same record label were under the same media group. These different record labels were all under the same corporate umbrella. Meaning they are all owned, controlled, and managed by one organization. Here is another good fact. Most of these rappers in these beefs had a man named Lyor Cohen directly involved in their career. He did nothing to stop these beefs at all. Nyc hip-hop destroyed itself from within. Once all these drug dealers and gangsters got involved in both sides of the game. It was over. NY hip-hop is dead. And it died by suicide.
NY been lost their identity way before Designer
😂😂😂
Accurate Facts
Waaaaay before
NY fell off since G-Unit run ended
Since like 2008 when they was rapping over down south beats.
Ed Lover is low key the best hip hop historian the game has.
Facts Bruh!!
Over Chuck D and Ice-T?
High key 🗝️
Ed is a gem to Hip Hop. Salute✊🏾
The game got messed up when all the industry lawyers became label execs
Lawyers were always the execs. Lawyers and Gangsters. It ain't changed.
@@Jaycee37 I'm speaking of the a&rs and people like that. I say early mid two thousands. A lot of known industry lawyers switch professions and got more involved with music and direction. Lawyers was always behind the paperwork. When that happened a lot of stuff changed. Mainly artist development
@@mrk1269 I'm right there with you. It has not changed. The illusion that artists and people who understood the pulse of the cultures are tastemaking. No, the tastemakers are seasonal, the gangsters and lawyers they are permanent. Remember the Behari Brothers, The Chess Brothers, Dick Griffey, Don Cornielus, Joe Robinson, Clarence Avant. None played an instrument
@@Jaycee37 💯
When the NY radios dj’s became label execs
Also, another big event is when New York booed Outkast at the '95 The Source awards. The rest of the country, including the South, took offense. That's when cats were like, "Okay, you don't like them? We're going to support our own even more now."
Not true, the south never needed mainstream or support. You had dudes like Master P, and the Screwed Up click that was making just as much money if not more than dudes already only labels. The South has always supported its own.
NYC will boo there own artist. Outkast got caught in the crossfire.
It was alot happened at that "95" Source Awards the Outkast statement, the Snoop and Death Row statement was letting NY know they time and dominance was about to come to an end.
The South got the last laugh !
@@mansamusa2012they didn't though, because they had their time and thats been passed. Cats from everywhere doing their thing now. If the south had the last laugh, there wouldn't be hella NY rappers who have all types of legendary status and are rich and still ppl that are heavily respected in hip hop. Every region had their time, and the the south had theirs in the 2000s in terms of top 40 radio play. Even then there were several east coast and west coast artists killin shit and dropping critically acclaimed albums etc.
I would say if anything they proved their point thst there's talent down there which was never a secret. But when 3000 said the south had sunn to say, nobody came through and talked thst shit besides TI. Outkast and Goodie Mobb were talking some south shit that was rich in content and had depth. They weren't talking about shake that ass and trappin etc. They weren't necessarily "saying" anything. That's a ball dropped imo and an opportunity lost on the Southside end because they still to this day are not known for lyricism or classic full length albums.
Maaaaaan I felt this clip in my soul. That's why I avoid discussing hip hop with people. I'm an old head so I recognize artistry from popularity that Ed was talkin about. BUT I don't shit on the popular "artists" today. Can't hate on you if you're making a way and changing your families and friends lives. I don't give a shit if you are the worst rapper ever. But I can't talk rap with people who fall on that side of the fence. There's more to rap than just having a catchy hook and a beat that slaps.
How about shifty lyrics about nothing but money.
Shout out to Ed Lover for bringing up UGK @12:42 and @12:46! Math, you gotta bring Bun B on the show! You also gotta bring Scarface, Willie D, Devin The Dude, Slim Thug, Killa Kyleon and other Texas legends on the show!
I can listen to these stories for days.
This is hands down my favorite interview to this point
"When Hip Hop changed it became popularity over talent."
S\O Boo Yah Tribe... i remember them growing up......never started but finished everything from the stories i heard..... respect!!!
I can tell you what happened. I was in NY and heard the Hotboys in Harlem in multiple cars. It felt like New Orleans. NY experienced what we all did. At first it was hard for all of us to get play locally because stations were playing NY. We couldnt get deals so we went indi. Once we sold, labels everywhere wanted people who were selling. Same at radio.
Popularity over talent/intellect/quality can explain a lot of America's problems not just the arts right now. Shout out to Ed for being willing to say it
Oml
TRUTH SPOKEN!!!!!
Great guest choice Math. Ed Lover had stories for days. Salute the questions were on point by you and the team!
I live down south from NYC. And what I noticed is there was a mass migration of BLACK New Yorkers down South. But also NYC dudes have egos with each other. They don’t stick together as much as Artist in a city like Atlanta.
Exactly! Ed mentioned 50 didnt get no support?!? WHY!??? He was coming for everybody neck when he came out.. Nicki was stealing Kim flow.. NY is the perfect example of "when keeping it real goes wrong" .. Instead of staying true to what hiphop originally stood for it followed wherever the flow was going and that was the sewer. Love to see it crash fall to only climb back to its highest.. Math and this platform is part of that equation💥
Yeah, the reverse migration is a factor, too...
Right. I use to live in Atl from the midwest. They will stick behind their artist. All on the radio support support support. .
Drake came down south to Rap a Lot records Jay Prince and birdman put him on and look at Drake now
Underrated point. Millennial era black folks from up north and the west moved south and adopted those cultures
I actually blame it on Mims. "This Is Why I'm Hot" is one of the worst records in rap history. "I ain't gotta rap. I can make a mil sayin' nothin on the track." It started from there. Thanks Mims.
That song was hard back in the day tho
You know what's crazy, I remember Jermaine Dupri actually praising Mims for that song, he was like somebody from NY finally gets it, I'm like is this dude serious
Totally agree.
No, actually it started when 2 pac mopped the floor with NY and Snoop kicked down 1 of your buildings. 🏢😆 NY never fully recovered and the rise of the south was after Pac’s death and death row and the west fell off
😂💀😂 !!! I remember i was like 18 when that sh*t came out leggo 🚀
Ed is your best guest yet
Crazy thing is its not just NY that lost its identity. NY was probably hit the hardest though because for so long we ignored music outside of the city and when the dynamic shifted everyone here was trying to jump on the sound that was trending....the South. But What made 90's hip hop so different was the versatility. Every region..East, West, Mid West and South had its own identity and signature sound. Now you can't really differentiate one sound from the next because all of the music sounds the same...beats, flow, cadence etc
Facts 👌
The realest line ever...."It became popularity over talent"
It was the petty infighting and arrogance. They just won’t admit it
That part!! Begrudging each other constantly.
This is the realest guest and the best stories that math ever had so far
Once ringtones started popping thats when rappers was tryna make catchy ringtone type tunes like lil flip “game over”
@MathHoffa please drop is whole interview. The game needs this.
I remember getting cable tv (sky if your from uk) and Yo MTV Raps was like watching greatness evolve. I hope this interview goes on for as long as possible ✊🏾
I was lucky enough to have sky back in 90-92 as a youngn. Yo Mtv raps was everything. I remember they used to have Yo on Saturday afternoons for hours
@@geedotthreethree3524 💯
Ed lover one of the ogs 🗽🔥🔥🔥🔥
Pimp C told yall years ago these Country rap tunes " Yall put yall stuff on 1 shelf and put ours on the other and see who sell first" 💯💪🏾🤘🏿
Them sirens in tbe background is DOPE! Love it. Keep it. Never edit it. The vibe is pure and beautiful. Real Talk in a Real setting
Old New York niggas from the 70s are an international treasure. Invented hip-hop on a sass ting.
Salute Boo Yaa Tribe and Ice T for the clutch extraction 🫡
Puffy did it. On the first Making the Band, Puffy said, “All I need is a hook and a hot beat.” Once he said that, everybody followed that recipe & that opened the door and Atlanta walked right thru.
The rappers in NY stop telling a story.
Popularity over talent! He called it!
THESE are stories we need yall!
The beefing slowed ny down. The unity that the south displayed in the early 2000’s til this day helped them dominate for decades. The shift happened when we needed to get back to enjoying music & not being tough all the time. Besides, it was inevitable for the south to get their shine simply cause it didn’t happen yet in term of being on a large scale as it was for the west/east coast. It had to all come full circle. & itll happen again.💫
I consider myself a hip hop head 52 yrs old but everybody has There opioun when n'y started slipping, but i have to agrée with your . You was spot on
I can't stop listing to Ed. It's like he spitting scripture from "the Holy Hip Hop Bible"...😇😇😇
It started with Biggie when he was doing records that had a West Coast sound like Big Poppa. The Chronic changed the game... then when the South started bubbling, Jay Z responded with "Can I Get A...," which sounded like a Cash Money record.. Then it took off from there. NY started biting the slang from other regions and everything.
💯💯💯
Let’s be real too the whole south and the whole west has more people than the 5 boroughs. So it’s better commercially to appeal to ALL of that than just one city
Facts i remember being a kid ride thru new York to jersey the whole radio vibe would switch ❤
When the OG’s talk.. I listen #DopeInterview
You can pinpoint the fall exactly but I’d give more weight to the fact NY niggas stopped sounding like NY and sadly it’s the DJs fault for especially Flex, envy and Ebro
New York didn’t know how to make New York sound new so New Yorkers stopped supporting they own just like the rest of us did
I wouldn't even blame the DJ's. Around 2000 NY was putting out TRASH. It was 50 cent that had a southern drawl when he rapped and he skyrocketed. Then the south formed like Voltron and took over.
You are 1000% right the NY Djs ate the most responsible for the downfall.
Exactly it began when Ebro didn’t play wu tang. Self sabotage. Also Ebro is pushing Afro beats when hip hop is its own galaxy. Hot 97 ushered in the plastic era
@@SunniMerlotthere were plenty of New York artists who did well and evolved over the time years. During the 2000s Talib Kweli, MF DOOM, Mos Def, GHOSTFACE, Fabolous, 50 Cent, Dipset, Nas, and several other NY artists continued to do well...Mos Def recieved a Grammy for his album The Ecstatic in 2009. Jay-Z continued to have hits throughout 2000s as well. None of these guys sounded like The South or anyone else. They sounded like pure Hip Hop outside of Jay-Z. New York artists continue to rule the underground to this day, except now it's not about whst region your from its about are you with this hip hop shot or are you a top 40 billboard attention seeker. Most fans don't pay attention to that. Any artist who is lyrical no matter whst region they are from 9 times not 10 wast coast artist was their inspiration to rhyme.
Remember the Ed Lover dance man’s a legend salute
East Coast lost it because of arrogance
They'll never say it tho ny think the world revolve around them
I didnt even know Designer was from NY... but it happened around the time when dudes started becoming bloods and crips. I always listened to OutcKast... didnt even know they got booed, Goodie Mob, 3 Six Mafia, we loved that in NY. I think what happened also is what the beatmaker said in Hustle and Flow.
Right we lost our sound when we lost our identity. You right about the blood and crip plague lol.
CAM’RON saw it coming when he said “New York must stop biting and start writing… when the fuck we start bouncing?”
It was way before Designer. Designer is when it became so blatant it was undeniable. But there are records here and there trying to capture other region's vibes all through the 00's.
🔥🔥🔥🔥🔥interview...I see you Math.
Legendary, Ed Lover! Yo! MTv Raps so dope!
The best podcast out!!! Hoffa Gang
People got the weirdest memories. Designer??? NY was a decade and a half into its identity crisis by the time Designer came along.
MY NIGGA SAID,” THE BOOYA TRIBE!!!!!!!❤️🔥🔥🔥🔥🔥SAMOANS!!!!!
Mims “this is why I’m hot” was when NY changed from the outside lookin in
Man Ed Lover so knowledgeable about hip hop and has touched so many elements that I can listen to him for hours
Respectfully, 50 started rapping like he was from down south, after the shooting. And it was strategic. He knew he would reach a bigger audience. Way before Designer.
Na, his mouth was just fucked up from being shot
@@playahdub5287 yes, obviously, but he’s also been documented saying he played up the south accent to reach a broader audience. Hence why he also signed young buck. And, I used to work for G-Unit.
Fif even said on one of his mix tapes that he sounded like he was from down south...
And he was doing it on West coast beats from Dre.
Jay and 50 knew that post 95 being a New York artist wasn’t enough to blow up huge. Jay workin with Doggpound and UGK. 50 was signed to Em and Dre.
This is probably one of the best interviews ever
The fall started in 06 when all the NY rappers started rapping on south beats instead of keeping their identity.
They had to. New York wasn't hitting anymore. The whole game shifted down South and to the Midwest. What was NY supposed to do? They were forced to dumb it down to keep up.
@@patrickoakley7890 /Play Lupe-Dumb It Down
Same witheveryone. The west was spitting lver south beats too.
It started in 1999 when Jay-Z dropped Big Pimpin'. That's exactly when it started.
@@tenderlungs2065 Nah bro, you're wrong. Big Pimpin was hard. Downfall started when Dipset started wearing pink and dressing fruity. Cameron was still good but Juelz and Jim Jones didn't rap like New Yorkers and they were repping bloods, that's when everything in New York turned goofy.
Thoroughly enjoyed this interview!!
IMO. The shift started in 07' with ringtone & dance rap & the internet. Soulja Boy came through changed the game. Same time Lil Wayne started his legendary mixtape run. Then T-Pain with the Autotune. The South took over from that point. 💯
What about the lil Jon era it started before Soulja boy em
@bobmarley33168 Even when Lil Jon was out 50 Cent was still the biggest draw in rap. Jay Z was also hot.
@@bobmarley33168 That era was 2002. New York was doing GREAT at that point! We're talking way after that.
BLAME SOULJA BOY👏🏾👏🏾‼️
I just said this exact shiitt. EVERYTHING change once the internet started booming.
Blame big soulja .. right outa highschool when I graduated 2005 is when hip hop started shifting
ED LOVER… my “hiphop DAD”❤
This generation would neva kno‼️
But it's always been like this, even back in the 90s, biggie song big poppa did not sound like a NY record, sonically, it sounded like west coast song. the instrumental. You can even say ready to die had some west coast influences.
Ready To Die was influenced by the Chronic, Diddy even said it.
It was! They said big was influenced by snoop’s doggystyle when he was recording ready to die…he even sampled some of snoop shit on ready to die and got it cleared by snoop. Facts!
Biggie stole that song go look it up I sware to god look up biggie steals song
West Coast are the real trendsetters
First tjme I heard it I thought it was a Dre beat. It even has the part at tbe start tbat Dre had in his beats
Popularity over actual talent skill. That's 100% Actual Factual.
Popularity over talent. Especially with the pen. Hov and. R.I.P Big influenced people to think they could rhyme off the top and make records because they had popularity and money. 🎯💯
Exactly!
Well Jay should've took time to write cuz his hook were weak and lacked real content
Ed lover got the BEST stories bro..I could listen to this dude all day lol
I say that all the time when talking about today’s music, popular doesn’t mean good.
Much props to Ed Lover🔥🔥🔥watching him since Yo MTV RAPS
It's just the way of energy. At one time people were imitating NY because it was the blueprint. Hip hop dominance had to leave NY and spread to other places in order for it to keep growing. Otherwise if it stayed in NY, it would've died in NY. We all should welcome and be excited about the style shifts over time.
Ny rap was always overrated we always listen to down south and west coast rap. The radio kept feeding people that NY b.s after we got choices nobody wanted to hear that Shxx no more
@@marblegoby972 i disagree with that disrespect that you're spewing.
Ayo this niggas stories are beyond legendary! This man IS Hip Hop
Great Podcast/ Interview with Ed 🔥🔥❤️
I believe that the NY hip-hop game changed in 2006 when Fat Joe made Make It Rain with Lil Wayne. Also DJ Khalid created so many collaborations with NY MCs & southern rappers… We started sounding like we were from either ATL, Miami or Houston.
Math Keep doing what your doing Brova. These interviews be spot on.
Being an old-school hip Hop fan, I love this interview.
New York lost it's identity around the G-Unit days, or even before that. Designer? 🤔 Nah, NY lost it's identity AT LEAST a decade before Designer even came out.
Fuck is you talking man those were biggest NY times. Gunit Dipset Lox Rocafella Ruff ryders
Jay and 50
@@wall91nutz 50 didn't come out until '01 or something, but yeah, 50 picked up where Jay left off and sealed the deal
Shout out to buddy with the dreads for saying the real reason NY lost it's way which was NY arrogance pure and simple.. The fact that NY sounds like everything but NY is called poetic justice and karma.
Exactly I'm from the south NY though they were better than everyone else but the south put them in check really quick
this is in the top 5 of math guest so far ..
New York was culture and knowledge to the people, the label's wanted to stop positive hip hop!😢 this is why we have ignorant rappers today! And so the youth of New York started making ignorant hip hop to get signed instead of the community support of hip hop
New Yorkwas making ignorant hip hop before then. G unit, the Lox, Rocafella etc all ignorqnt
This the problem
New York wasn't culture or knowledge to nobody where I'm from. In D.C. we had our own culture and music. We been tired of the corny metaphors you gotta rewind 100 times to understand a line. Ny tries to steal credit for everything. Bet and radio1 were started in D.C. we were bigger than Harlem for black success. Nobody wants to hear that old NY rap anymore. Biggie was overrated, big pun was way overrated, Jay is overrated, I like raekwon and ghost face but wu tang made some of the worst music ever. Lox, mop, mob deep kool g rap that's what the streets was listening to. Also new your gotta stop capping like nobody ever rapped before NY. There is video of a church group rapping in the 40s and his bars were cleaner than almost all of that early ny rap. Y'all had y'all time and it's over. NY is now just a wannabe Chicago thanks to chief Keef
@@marblegoby972 typical DC hate for new York ! 😂😂🫂😜 New York don't care nobody in DC ever accomplished anything that black New Yorkers have in reality and facts ! Admit DC hates New Yorkers 😂😂 stop hating on other black people in the struggle just like all black people ! That's why we are absolutely above DC , y'all live; in the capital and have no juice with the political parties because y'all hating on New Yorkers and killing other black people and beefing with everyone from New York like all of us are the same
@@marblegoby972 😂😂 Chicago said they looked up to New York and New York always respected Chicago gangster and black community, you know DC ain't popping, it's hard for a real one in DC with too many haters 🧐🐖🐖😜😂😂😂 what y'all do steal rob and kill each other and hate on New York and y'all know that y'all can't even go to the white part of town because y'all dirty simple people and about nothing!😂😂 Radio 😂😂go go 🐖😂 goofy! And broke
Popularity over talent. Facts
You blame designer, but don't blame the cats who were jack in the southern and midwest artist styles. You don't blame the 90s rappers who shackled the up and coming mcs and didn't open the door for them. Once the mixtape door was opened, nobody could jump back in, now we have to go to mixtape release parties smh
He actually stated this in this video
@@PontFlair He didnt state that the dude with the black hoody did, he is still playing the guessing game. He mentioned Dipset and G Unit. But let's not 9verlook how they essentially had to make tapes to get out. Meaning had their not been a mixtape movement, how would 50 and G Unit get signed. Cam originally was trying to get Juels and Jim signed outside his deal with the Roc, he had a lot of push back from other parties on the label.
@@kinginc2000 facts. 💯 And all of the mixtapes were way better than the albums. Every Lil Wayne album is straight trash compared to his mixtapes.
@@tenderlungs2065 Idk now his block is hot and carter 2 were stand alone. Wouldn't say elite, but they hold his own. Wayne got some classic mixtapes. But I'm still a tape collector at heart, so mixtapes don't count for nothing.
@@kinginc2000 I didn't like any of Wayne's solo albums and I only like his mixtapes. That "One Big Room" "freestyle" is one of my favorite Wayne songs. I think he always has dope single verses, but he can't hold down an entire song to me and he's never been able to imo.
50 was part of the Different sound in NYC
New York ain’t been the same since Snoop came and crushed the buildings.
😂
Great show!!!!
Math needs Dart Adams on here to break down how the 1996 Telecommunications Act divided the popular rappers from the underground.
This podcast has a small window to really change the game in terms of educating the youth to how rap music was taken away from the subculture of Hip Hop and has been in a total corporate stranglehold ever since. They just need the right guests like Dart & members of the Source Mind Squad.
Dart is probably the most informed hip hop writer in the world
The OG Source Mind Squad would be dope. At the very least John Schecter.
It's crazy how cats forget and many are to young to know or weren't born yet. Many ppl don't care about context these days either.
Right now this is top 3 interview legend TALK!
Dj's stopped breaking records and artist when the artist they help break started charging them for verses, exclusives, drops and cosigns. Dj's started to figure "whats in it for me?" Ima help them blow up & theyre gonna act brand new when I helped them blow up. Facts. Arrogant artist killed the DJ motivation to break records.
🤔🤔🤔
I'm luvin the stories mannn!!!!! that's my word!!!!!
Once the breakfast club became popular, NY radio stopped breaking NY records
Hot97 is more to blame for that. Breakfast Cub came much later
+ the pay to play to put your record on the radio Playlist.
Great interview
I hate these short ass songs. I like two to three verses and a breakdown at the end where the beat just rides.
At the 15 min mark… they started making songs shorter when streaming services started their monetizing process… the strategy is that the shorter the song, the more it has to get replayed. You have a 6 minute drive, if there’s a song you’re feeling, you might gotta run it back multiple times just to hear the hook more than once
We can't forget MIMS in 07....ain't that guy from queens smh......this is why I'm hot blew up in the ring tone era and aint nothing was right after that imo. Ny still had its identity before that moment. Plus Djs have there part to play in this too, cosigning ringtone rap and not breaking NY rappers enough. Plus the mixtape rappers who had next ain't have HITS to carry the weight. Nicki gets props but I don't think NY ever got behind a MC after her,it
was all OK rappers like French and Asap.
Ringtone rap was making scrilla though. Thks was beflre social media, it was only myspace and yoi couldnt get it on your phone. The way to spread your record was ringtones.
Nah Mims ain’t Queens he’s from uptown in the Heights
Always GREAT content on the channel and I'm locked in but please....I'm begging for better audio quality guys!!
Jay Z did "Big Pimpin". 50 came out sounding like a South artist on West Coast beats, Kanye reversed our ears on what we felt like "real hip hop" was. He had the Jay Z co-sign and the 50 cent "beef". Tip blew up. Tip had Swizz production and Neptune production. Jeezy blew up and the whole sound changed. Jeezy had the Jay Z co-sign along with Diddy. Then in the words of Piper Boy Williams, IT'S OVAAAA!! 😂😂
YOUR WELCOME
Then Wayne took over. We are now listening to his sons and grandkids on "the radio"
@@anthonylloyd1152 A word. I always liked Wayne, especially in Cash Money as a kid. But the generation that he's influenced- all these Pokemon rappers? It's better to say less but I will say their whole aesthetic has helped the genre to self destruct.
12:51 shoutout to my hometown, PAT (Port Arthur Texas, Land of the Trill.)
We lost our identity new york FACTS
That’s what that song Chonkyfire by OutKast is about. Because at the end of the song, you can hear the clip of them getting booed at the Source Awards
NY held the L for a minute because their ego. People outside tried to appeal to NY and NY wasn’t hearing them, so people outside brought out their own identity and signed themselves. The independence created the wave and freedom to expand more and flood the airwaves. The party like a rock star wave started the rock look in hip hop, not Dipset. So NY had no choice but to cater to the movement. So with No Limit, Cash Money, Drill, and dope talk got heavy, NY stopped the boom bap music.
Busta left ya’ll…just goes to show that the “south got something to say”!
NY lost their identity when they started adopting every region sound it first started with jocking Westcoast gangsta rap in the 90s, then in the 2000s it was imitating downsouth trap music, then in the 2010s they transitioned to swagger jackin Chiraq drill music. Ny dont have a sound anymore.
I love these untold hip-hop stories