Brandon Barton: Exploring the Future of Restaurant Technology

Gregg Majewski’s interview with CEO of Bite Brandon Barton about the O’Neal Family Secret Menu, small chain essential investments, and AI in third party delivery.
Takeaways:
1. Bite Kiosk x Big Chicken: O’Neal Secret Family Menu - Brandon Barton and Bite pitched their kiosk idea to Josh Halpern at Big Chicken, true to the brand, Halpern was thinking bigger! The two have collaborated to launch the all new “O’Neal Secret Family Menu” that can only be found on the Bite Kiosk.
2. Initial Investments for Small Chain Restaurants - Restaurants operate on a number of systems. From a functioning POS to KDI systems, all are necessary to be successful, but Brandon Barton also believes that restaurants, specifically smaller ones, should take advantage of the entire scope of the digital landscape.
3. AI in Third Party Delivery - Brandon Barton is admittedly not the biggest fan of third Party Delivery options. However, he understands that there are companies that use AI more efficiently, and believes there is opportunity to transition third party guests into first party patrons.
Episode Links:
• Visit Bite Website (www.getbite.com/)
• Connect with Brandon Barton on LinkedIn ( / brandoncbarton )
ABOUT BRANDON BARTON
Brandon Barton is a seasoned entrepreneur in the hospitality tech industry, leveraging his extensive experience in operations with leading hospitality groups like USHG and Patina to drive innovation in early-stage tech solutions for restaurants. As the CEO of Bite, a premier digital ordering platform, Brandon has led the company to remarkable success, partnering with top QSR brands such as Chick-fil-A, Taco John's, and Fazoli’s. Bite’s mission to "Elevate Hospitality Everywhere" aligns perfectly with Brandon's own passion for enhancing the dining experience through technology.
Before his role at Bite, Brandon was one of the first employees at Resy, a pioneering restaurant reservation platform. During his tenure, he was instrumental in building and managing the company’s sales and operations teams for its initial three years, leading up to Resy’s acquisition by American Express in 2019.
ABOUT GREGG MAJEWSKI:
Gregg Majewski has a vast amount of experience as a corporate executive in the restaurant industry. As the former CEO of Jimmy John’s, he played a major role in expanding the franchise from 33 to 300+ stores in just 5 years by surrounding the company’s marketing strategy around the innovative approach of delivering sandwiches and being “freaky fast”. Majewski has worked to develop restaurant concepts over the last two plus decades, before starting Craveworthy Brands in 2023, which currently includes a growing portfolio of restaurant brands.
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