This'll be a week of guest videos, as the melon is on tour. Sorry to keep you all waiting on some reviews, but big thanks to all the creators who are saving us from a week without content. Hope you'll enjoy!
That video felt like when your main teacher is gone and you get a sub-teacher for a week and you come out of the class like " Damn ,we actually learned a lot today "
You were close melon, but you forgot to mention Biggie Cheese's freestyle on Back at the Barnyard. That was probably of the most influential song of our generation.
Does Drake even have socially conscious songs? I'm not a huge fan of his, so don't really know his lyrics terribly well, but isn't most of his lyrical content either personal/emotional or typical party rap stuff (girls/cars/champagne/cribs/etc)?
@@Matheuzers I can't disagree with anything you wrote, but do think this guy might not understand what the common usage of the term is, rather than just having taken a little intentional liberty with his use of the word.
Pretty sure he’s talking about hits that defined popularity. Kendrick is great but his “Hits” are no where compared to drakes. It’s just mostly main stream radio hits
Kanye is also one of the biggest leaders of the conscious rap movement. Not only that but he was talking about more sensitive and personal topics long before drake and honestly is one of the reasons why Drake was able to do what he does now.
This guy oversimplified rap way too much. You could put several factors about the short decline of rap songs in charts during the 00s. For example: The emerging movement of Southern rap, simplification in production reducing the quality, quantity of generic rap songs, morality issues in terms of violence depicted by media and many more factors.
I see what you're saying but i think we're looking at two different charts rap took a hit in the year 2000 but increase during the early 2000s during the take over of southern rap.
Kid Cudi isn't conscious rap... This video was wrong in crediting drake for conscious rap. And confusing conscious rap to personal rap. Personal rap has always existed such as tupac mentioning his mother or Geto Boys with mind playing tricks on me. As a Cudi fan, and someone who despises emo, its sadly more accurate to say he laid the groundwork for emo rap(Juice WRLD, XXXTentacion, and Lil Peep for some example). Thats not to deny that he definitely influenced the idea of talking about your mental state and emotion in rap.
Salvador Rico i worded that wrong, I meant to put it as kid cudi started the “emotional rap” I know for a fact he didn’t start conscious rap but thanks for the extra information learned something new
“Drake set the example for rappers to talk about more personal emotional issues”. Wasn’t it Kanye that set the precedent for future rappers(Drake for example) to talk about touchy subjects?
tim ahern I am a Kanye Stan so I may be bias. But I feel he didn’t give Kanye enough credit. He sort of skipped over him to drake.. who was given a path by Kanye
A few points here: - the most obvious is streaming counting as album and single sales. Rap had already been the most popular genre for a hot minute, let's say since late 2000's, early 2010's probably, the issue was the units it WASN'T moving. While it was affecting all music industry, surely rap's demographic was probably the one least capable of constantly supporting a whole genre since it's usually based on younger ppl, add to that the socio-economic issues the population around poor inner city areas go through, masses that usually contributed a lot for what was hot and what wasn't not until long ago, and you have basically a only a handful of artists doing numbers and this was a problem until the begining of this decade until streaming estabilished itself, ask Young Thug or even J Cole who had debut albums performing weakly despite being arguably two of the most popular rappers while on the mixtape game. DJ Booth and similar blogs downloads, WSHH plays and even the humble beginnings of streaming platforms popping off before there was actual regulation from the music industry and independent sources like Bandcamp and Soundcloud didn't count on these metrics, Chief Keef was arguably the hottest rap figure at a certain point in time and wasn't even mentioned in this video which further proves this point. Had Spotify been around and regulated since the begining of this decade and that period of time between 2012-2016 would probably be better on these stats. - the other thing I would like to point out is directly tied to the previous point, the mixtape game was killed by streaming and what's labeled now as a mixtape or a street album is usually an original body of work put together by the artist with maybe a bit more of creative control and something that's been actually included on contracts these days. Basically considering how the previous mixtape model worked, rapping on other rap instrumentals without proper clearance wouldn't be profitable nor legal and would never be able to be on these metrics but now the market is saturated with projects because artists needed to fill that gap on the promotional side with these projects to keep themselves relevant, to make more revenue from streaming and the more popular they get with this oversaturation, the most likely it has become to have a top 10 hit song, you can't really escape rap songs, not even on country charts nowadays. - the third is also deriving from this second point: Drake is a very smart man but he is not the one determining trends, he's been making the same thing throughout this whole decade which is basically getting early on what's bubbling up on the internet, attaching his name to it and once it hits the mainstream it's a win-win situation because Drake has his name attached to what's hot once again and manages to bring attention to himself from one side and what's hot is in a whole new level of hot now because Drake has an impact on pop culture that is hard to ignore, bringing suburban white ppl and low income citizens together, probably the reason for correlation there. Self-conscious/conscious rap had huge releases with Kendrick and Kanye early on too but it's not the same because they don't crossover to pop as much nor as often (and maybe as well) as Drake does. - The rise of Eminem, the beef between Nas and Jay-z, the supergroups G-Unit, Murda Inc. and Dipset and the rise of Crunk Muzik and ringtone singles and the subsequent disappearance of all these dictated why the last decade was great and then fell off for a bit because it got to a point where urban music labels running on the mainstream basically disappeared, only YMCMB was consistently making digits, everything else was on their shadow and there was an oversimplistic way of making quick buck out of it. This is not to say I disagree with the whole point, I agree that charts are trendy and popularity heights can be usual or fickle but I figured some of what I've just mentioned is a bit too big of a factor to ignore and doing so can kinda oversimplify rap music's popularity by only looking at the charts 'cause it has been the most popular genre for way longer than these recent years have shown. The most requests for reviews I've ever seen on this channel also kinda made me realize that and I've been subscribed to Melon man since 2011 (maybe? can't really remember but it's been rap on rap for as long as I remember).
Cool analysis. The decline of rock helped hip hop capture the top of the mainstream. Hip Hops ability to mix with literally any genre is unique and will help sustain it as top musical genre of the next decade
Darrel Be Every genre can blend with any genre it just has to be done right. Rock has been blended successfully with almost everything. Rap is just newer and hasn’t fused with all these genres like rock has done
@@KevinContreras2013 "soundcloud rap" is not exactly "mumble rap". It's really just a bunch of small collectives of producers, beatmakers, rappers, singers, musicans who like making hiphop. Look at InternetMoney, for example. They're the reason artist like Juicewrld are now popular. It all started from the soundcloud explosion in 2013-2016. Underground soundcloud scene has its own sound, like suicideboys or doomshop records. That mumble stuff started from mainstream artists like Future and Migos.
THE SLOW DEATH HOOKS you cant mention suicideboys but not include Bones in there, the godfather of them all in terms of a soundcloud scene along with SGP
NELLY. NELLY. NELLY. NELLY. Before there was “Old Town Road” NELLY was topping charts with his country collab records. Did it way before people thought it was cool even though everyone loved it. That’s just the bare minimum of his importance. Too overlooked. Ahead of his time
But to be fair 90's rap was more popular than late 2000's rap, and late 20's rap while not good compared to 90's was way more complex than 2016-2019 rap.
EVEN though he skips a lot of things, he did do ok for the research. As he said, it's much more complicated that he had to simplify things for rap sake.
I disagree with your analysis as to why mumble rap is correlated with a rise in popularity. In the video, you compare mumble rap to the East Coast vs West Coast rivalry. I don't think that this is an apt comparison. From what I've seen both on mainstream twitter and irl around other musicians is that anti mumble rap is a reaction to its popularity, not a contributing factor to it. I think a better comparison is to disco, which blew up in popularity following the increasing accessibility to a new technology (synthesizers), similar to how mumble rap has blown up after the increased accessibility of audio production software and the internet as a content sharing platform.
@@johanwilliam-olsson2538 I'm using the language from the video. I personally prefer the term "trap" or "SoundCloud rap," because "mumble rap" puts undue emphasis on the vocals in what is a largely instrumental genre.
I died a little inside when he said Drake was the standard bearer for conscious rap. Being emo, self-centered, vulnerable, or butt-hurt doesn't make you conscious, especially if you're still flossing and crafting shit verses.
5:37 I think this applies mostly to western audiances and not third world countries or even most asian countries. Here in India, I'm not listening to Eminem 'cause he looks like me (he does not in any remote manner) I'm simply listening to him due to the man's bars. It so happens that I got to hear him before ATCQ or any such groups because western media had promoted the guy all the way too our streets way before most of us even got to know these other acts.
This was all very interesting and well done. But I just have to question him calling Drake "conscious rap". And saying "Although Elvis was mainly a rock 'n roll singer, before him, in the 60's..." ?
@Luke Robinett Right lol I had to replay that part again to be sure I heard it correctly. I even thought at first that he believed Elvis came up in the 70s, like saying "before Elvis's time, in the 60s"
I think all aspects of rap and hip hop are really thriving at the moment there’s so many good artists making genuinely good songs right now in those genres (not that there hasn’t always been) but today there’s a million different facets of them
@@lucianocruz8345 Here's an explanation someone from another comment thread gave explaining: Matheus: He used the word 'conscious' in a different way from the Common-usage of the term, tho. (pun intended) I would prefer the term 'intimate' or 'relatable', but the fact is that Drake's lyrics are so accessible that they broke the last boundary in hip hop's way: girls (even white) can relate to them almost equally. You probably couldn't say that about any superstar rapper of the past. In that way, pineapple ginger substitute guy is absolutely right. TL;DR: he meant conscience as in "self aware " of their faults and feelings in their music. Basically drake the leader of simp lyrics and being sad in rap which isnt far from the truth.
@@BANDMANATL to be fair tho, you can't generalize using mumble rap as a sub-genre and then using the words "conscious rap" when you don't mean the general usage of the term, a category in which we all know Drake doesn't fall in at all. It's only natural ppl are sorta disappointed 'cause it makes what he means sound ambiguous af.
great vid! i think one thing that was overlooked is the influence and potency of meme culture when it comes raps popularity. as much as i love “mumble rap” as Die Lit is one of my fav albums of last year, its hard to deny meme culture’s role in bringing rappers like lil pump and 6ix9ine to the main stream. the meme boom thats happened in the past couple years has definitely contributed to raps popularity. all publicity is good publicity.
Analysis of music conflict is pretty spot on! I feel like this had a similar effect with screamo and nu metal being so popular in the 2000’s. To add to this theory though at the end of 2017 was the death of Pop/EDM as soon as Chainsmokers came around, the trend was soon destroyed right after, and rap was defiantly next up.
Mitchell yeah but they were still making hits in the early 2010s, you didn’t see a lot of underground/SoundCloud rap hit the charts till like late 2016
2010 was the beginning of EDM in the mainstream. I think there’s a chance that EDM spiking, then getting old, affected hip hop losing then gaining popularity more than hip hop itself did.
Kanye gave garbage rappers a way to become famous by acting like an idiot to get attention and having good beats to go with their cringy lyrics... thanks kanye.
@@ManOnCouch that's not a take it's a fact. Uzi quotes kanye as one of his biggest influences and he, like kanye, gives us cringy ass bars like "hit the shower you might stink" but his flow and the beat is nice so we give him a pass on it. Lots of garbage rappers owe kanye their careers... there are also some really good artist who have kanye influences tho. Like drake, he got writers like kanye and everything.
@@djuradjuric7161 if you really think that is an amazing lyric then you're either an idiot (which there's no helping that) or you dont actually listen to rap music so you dont know what an amazing lyric is. I would reccomend checking out guys like Kendrick, Lupe, or Royce if you wanna hear some lyrics that are actually amazing.
Studying billboard hits to understand a genre is like studying sesame seeds to understand McDonald's. You're leaving out important shit. Interesting thoughts but Drake is not a conscious rapper please take that back right now.
i would say the evolution of the production heavily attributes to the recent spike and resurgence of rap...the psychedelic and wavy aesthetics producers be putting in their beats recently is so fuckin dope and the youth like myself is mos def fuckin wit it trap beats have also gotten more layered polished and bombastic
I like these type of vids from you I haven't checked out your channel in a while I'm wondering when you started to do these video essays and on Rap would love to see that become a topic a bit more on your channel
1. 808's was kanye ripping off cudi's style, so that wasn't the start of anything. 2. 808's is not even conscious rap... conscious rap been around forever. The only people I can think of off the top are Mos Def and Common but it's been around since before them.
excellent video! my only issues are that 1. mumble rap is an old term that doesn’t really describe the sub genre very well anymore 2. conscious rap is usually more political or philosophical, so i wouldn’t really attribute drake to that movement
This'll be a week of guest videos, as the melon is on tour. Sorry to keep you all waiting on some reviews, but big thanks to all the creators who are saving us from a week without content. Hope you'll enjoy!
Thank you for this dad ❤️❤️
It’s all good needledrop.
Come to Boston again bb
@@WilliamMaranciMashups the great patrician mashup was 🔥
TrueBestKorea ❤️
Anthony you didn't have to get a beard and wear a suit we still love you
That video felt like when your main teacher is gone and you get a sub-teacher for a week and you come out of the class like " Damn ,we actually learned a lot today "
brandon ayong you should comment this on the actual video i feel like it’ll get a lot of likes
@@catonipod true, oh well
brandon ayong i would copy and paste it but i ain’t about stealing about people’s material it’s just funny
Lakshya Prasher don't forget the hair transplant
He meant self conscious rap when talking about Drake
dead
I wish he had said that immediately, so i could've stopped the video sooner.
Still pissed me off lmfao
love the deftones pfp
He meant conscious as in ones self, ex relationships, butgets, and family. Not the backpack rap Joey badass type stuff
This is interesting and all, but when will you release a video documenting the popularity of minimalist wallets?
You were close melon, but you forgot to mention Biggie Cheese's freestyle on Back at the Barnyard. That was probably of the most influential song of our generation.
this comment is so much funnier the fact that melon isn’t even in this video
Nemotoda best comment I’ve ever seen
Cal Chuchesta saving the rap game
anthony fantano's head *inside my ass*
Whos that
7:14 "Becoming, kind of the de facto leader of the conscious rap movement"
*Soulja Boy:* Draaaaake? Draaake?
Drake is just the first hip-hop artist making music for white chicks who don't really care what the music means as long as it sounds pretty to them
@@ld.117 👏👏👏
this should be the top comment.
Definitely has something to do with the charts starting to accept streams as sales in 2015
What? Melon is evolving!
Congratulations! Your Melon evolved into Pineapple.
Chris Eichenberger used r/woosh. It was not very effective.
Great video man, maybe just lose the stock music playing in the background lol
please
The stock music is pretty bad
didn't bother me much personally
"And suddenly there were 38 rap songs in the top 10" Huh, neat
"Making drake the defacto leader of conscious rap" made me cringe so hard
My heart sank when he said that m8.
Does Drake even have socially conscious songs? I'm not a huge fan of his, so don't really know his lyrics terribly well, but isn't most of his lyrical content either personal/emotional or typical party rap stuff (girls/cars/champagne/cribs/etc)?
@@Matheuzers I can't disagree with anything you wrote, but do think this guy might not understand what the common usage of the term is, rather than just having taken a little intentional liberty with his use of the word.
Matheus
girls (even white)
It makes sense. I can't think of anyone more fit to relate the black experience to a mainstream audience than a half-Jewish Canadian guy named Aubrey.
Good video but that royalty free background music was distracting
Well it’s in all of his videos, kind of annoying because I’m a big fan of The Pop Song Professor
Something feels weird, did you grow your hair out?
Nenad Kajgana his beard is weird
@@alceedus Why you yelling at the mic
Kendrick is more of a leader of conscious rap lmao
Pretty sure he’s talking about hits that defined popularity. Kendrick is great but his “Hits” are no where compared to drakes. It’s just mostly main stream radio hits
Jakob yeah he wasn’t even mentioned in the video lol
Kanye is also one of the biggest leaders of the conscious rap movement. Not only that but he was talking about more sensitive and personal topics long before drake and honestly is one of the reasons why Drake was able to do what he does now.
tim ahern That’s a great point, if anyone deserves credit it’s Ye
Fist Hokuto But no one looks to Drake as a leader, “accomplishments vs astonishments”
Still no King Gizz, at this point I'm scared of the upcoming review
Me too
i feel like at this point its either gonna be really good or really bad, if we wait this long and he gives it a 7, ill riot
Mid album though
Either a 6 or 7
Dżołdas its gonna be a 6
This guy oversimplified rap way too much. You could put several factors about the short decline of rap songs in charts during the 00s. For example: The emerging movement of Southern rap, simplification in production reducing the quality, quantity of generic rap songs, morality issues in terms of violence depicted by media and many more factors.
Tru! Good points
I see what you're saying but i think we're looking at two different charts rap took a hit in the year 2000 but increase during the early 2000s during the take over of southern rap.
He literally said there's more factors...its a 10 minute video dude you got the point I'm sure
Yeah, he definitely needed to talk about southern rap emerging after '97.
@@ImxPhreme he was just trying to sound sophisticated lmao
Conscious rap... draaaaaaaaaaaaaaake? Kid cudi definitely started the wave of “talking about emotion” in rap.
Kid Cudi isn't conscious rap... This video was wrong in crediting drake for conscious rap. And confusing conscious rap to personal rap. Personal rap has always existed such as tupac mentioning his mother or Geto Boys with mind playing tricks on me. As a Cudi fan, and someone who despises emo, its sadly more accurate to say he laid the groundwork for emo rap(Juice WRLD, XXXTentacion, and Lil Peep for some example). Thats not to deny that he definitely influenced the idea of talking about your mental state and emotion in rap.
Salvador Rico i worded that wrong, I meant to put it as kid cudi started the “emotional rap” I know for a fact he didn’t start conscious rap but thanks for the extra information learned something new
Cudi started emo rap, conscious rap been around for a long time.
“Drake set the example for rappers to talk about more personal emotional issues”. Wasn’t it Kanye that set the precedent for future rappers(Drake for example) to talk about touchy subjects?
tim ahern I am a Kanye Stan so I may be bias. But I feel he didn’t give Kanye enough credit. He sort of skipped over him to drake.. who was given a path by Kanye
Yes Ye but Kid Cudi even more so.
So Playboi Carti actually saved the rap game through mumble rap. Good to know!
master DOGE woah sick burn dude
master DOGE
Mumble (C)Rappers: DESTROYED 😎😎😎
master DOGE right XDDD Bigge Pac Em the GOATS !!
The conflict of what is considered hip hop saved rap music.
master DOGE sweet burn dude🙏!!!!!!!!! Mumble crappers beware
This is like having a substitute teacher
Pretty poor use of the term “conscious” rap
🤡🤡🤡 he said drake saved conscious rap
Yeah then saying drake started emotional rap, why do people keep forgetting about cudi?
Apples yo I mean Drake didnt revolutionize emotional rap in main stream rap
Antonio Rivera man on the moon. That’s all
@@applesyo I think Cudi made it the accepted and also 808's made emotion in regards to love be accepted. Then drake borrowed that.
Where is glasses guy?
GamerChameleon lmao! 😂
A few points here:
- the most obvious is streaming counting as album and single sales. Rap had already been the most popular genre for a hot minute, let's say since late 2000's, early 2010's probably, the issue was the units it WASN'T moving. While it was affecting all music industry, surely rap's demographic was probably the one least capable of constantly supporting a whole genre since it's usually based on younger ppl, add to that the socio-economic issues the population around poor inner city areas go through, masses that usually contributed a lot for what was hot and what wasn't not until long ago, and you have basically a only a handful of artists doing numbers and this was a problem until the begining of this decade until streaming estabilished itself, ask Young Thug or even J Cole who had debut albums performing weakly despite being arguably two of the most popular rappers while on the mixtape game.
DJ Booth and similar blogs downloads, WSHH plays and even the humble beginnings of streaming platforms popping off before there was actual regulation from the music industry and independent sources like Bandcamp and Soundcloud didn't count on these metrics, Chief Keef was arguably the hottest rap figure at a certain point in time and wasn't even mentioned in this video which further proves this point. Had Spotify been around and regulated since the begining of this decade and that period of time between 2012-2016 would probably be better on these stats.
- the other thing I would like to point out is directly tied to the previous point, the mixtape game was killed by streaming and what's labeled now as a mixtape or a street album is usually an original body of work put together by the artist with maybe a bit more of creative control and something that's been actually included on contracts these days.
Basically considering how the previous mixtape model worked, rapping on other rap instrumentals without proper clearance wouldn't be profitable nor legal and would never be able to be on these metrics but now the market is saturated with projects because artists needed to fill that gap on the promotional side with these projects to keep themselves relevant, to make more revenue from streaming and the more popular they get with this oversaturation, the most likely it has become to have a top 10 hit song, you can't really escape rap songs, not even on country charts nowadays.
- the third is also deriving from this second point: Drake is a very smart man but he is not the one determining trends, he's been making the same thing throughout this whole decade which is basically getting early on what's bubbling up on the internet, attaching his name to it and once it hits the mainstream it's a win-win situation because Drake has his name attached to what's hot once again and manages to bring attention to himself from one side and what's hot is in a whole new level of hot now because Drake has an impact on pop culture that is hard to ignore, bringing suburban white ppl and low income citizens together, probably the reason for correlation there. Self-conscious/conscious rap had huge releases with Kendrick and Kanye early on too but it's not the same because they don't crossover to pop as much nor as often (and maybe as well) as Drake does.
- The rise of Eminem, the beef between Nas and Jay-z, the supergroups G-Unit, Murda Inc. and Dipset and the rise of Crunk Muzik and ringtone singles and the subsequent disappearance of all these dictated why the last decade was great and then fell off for a bit because it got to a point where urban music labels running on the mainstream basically disappeared, only YMCMB was consistently making digits, everything else was on their shadow and there was an oversimplistic way of making quick buck out of it.
This is not to say I disagree with the whole point, I agree that charts are trendy and popularity heights can be usual or fickle but I figured some of what I've just mentioned is a bit too big of a factor to ignore and doing so can kinda oversimplify rap music's popularity by only looking at the charts 'cause it has been the most popular genre for way longer than these recent years have shown. The most requests for reviews I've ever seen on this channel also kinda made me realize that and I've been subscribed to Melon man since 2011 (maybe? can't really remember but it's been rap on rap for as long as I remember).
Wow Anthony, you finally grew out your hair and beard. I'm so happy for you
Thanks for having me on, Anthony and all.
The Pop Song Professor only one like lmao
I feel like kid cudi and OutKast needed to be mentioned in this video
Nice Video, but I'd cut the music, the topic was interesting enough
Didn’t even mention anything about streaming lol. That’s probably one of the biggest reasons tbh.
Day 13 of acknowledging that Anthony is a good person
Day 1 of acknowledging that Clifford is a good person
Cool analysis.
The decline of rock helped hip hop capture the top of the mainstream.
Hip Hops ability to mix with literally any genre is unique and will help sustain it as top musical genre of the next decade
Darrel Be Every genre can blend with any genre it just has to be done right. Rock has been blended successfully with almost everything. Rap is just newer and hasn’t fused with all these genres like rock has done
Damn shame about rock tho.
I feel a strong 6 to a decent 7 on this video
Trannnnsition
this guy forgot to mention soundcloud rap, which is the real "rebirth" in hiphop/trap
this some fax
He did when he called it “mumble rap”.
@@KevinContreras2013 "soundcloud rap" is not exactly "mumble rap". It's really just a bunch of small collectives of producers, beatmakers, rappers, singers, musicans who like making hiphop. Look at InternetMoney, for example. They're the reason artist like Juicewrld are now popular. It all started from the soundcloud explosion in 2013-2016. Underground soundcloud scene has its own sound, like suicideboys or doomshop records. That mumble stuff started from mainstream artists like Future and Migos.
THE SLOW DEATH HOOKS 8:10
THE SLOW DEATH HOOKS you cant mention suicideboys but not include Bones in there, the godfather of them all in terms of a soundcloud scene along with SGP
Drake? Conscious Rap? In what MCU timeline? And no *Outkast* mentioned around 90's and early 2000's? Really?
NELLY.
NELLY.
NELLY.
NELLY.
Before there was “Old Town Road” NELLY was topping charts with his country collab records.
Did it way before people thought it was cool even though everyone loved it.
That’s just the bare minimum of his importance.
Too overlooked. Ahead of his time
This man called drake "the defacto leader of the conscious rap movement" idk bout this guy melon
Rap has became even simpler than Pop, that's why it's so popular now.
But to be fair 90's rap was more popular than late 2000's rap, and late 20's rap while not good compared to 90's was way more complex than 2016-2019 rap.
@@awsomeboy360 2016-2019 rap is trash!!!
It's got to the point where it doesn't have a recognisable sound and most pop songs are influenced by it. So it's just all pop
This seems like an analysis a person who doesn't listen to rap would make.
EVEN though he skips a lot of things, he did do ok for the research. As he said, it's much more complicated that he had to simplify things for rap sake.
did this guy really use the term mumble rap unironically
I disagree with your analysis as to why mumble rap is correlated with a rise in popularity. In the video, you compare mumble rap to the East Coast vs West Coast rivalry. I don't think that this is an apt comparison. From what I've seen both on mainstream twitter and irl around other musicians is that anti mumble rap is a reaction to its popularity, not a contributing factor to it. I think a better comparison is to disco, which blew up in popularity following the increasing accessibility to a new technology (synthesizers), similar to how mumble rap has blown up after the increased accessibility of audio production software and the internet as a content sharing platform.
And disco (like hip hop) was also an underground movement that eventually got co-opted by major record labels.
Using the term "mumble rap" makes your otherwise pretty smart analysis seem pretty stupid
@@johanwilliam-olsson2538 I'm using the language from the video. I personally prefer the term "trap" or "SoundCloud rap," because "mumble rap" puts undue emphasis on the vocals in what is a largely instrumental genre.
It's cool that you're doing guest videos. I appreciate the opportunity to check out some new people.
I died a little inside when he said Drake was the standard bearer for conscious rap. Being emo, self-centered, vulnerable, or butt-hurt doesn't make you conscious, especially if you're still flossing and crafting shit verses.
This
That background music is maddening
Interesting video! Apart from the stock music I liked it, would prefer like copyright free Jazz or something but yeah good shit.
5:37 I think this applies mostly to western audiances and not third world countries or even most asian countries.
Here in India, I'm not listening to Eminem 'cause he looks like me (he does not in any remote manner)
I'm simply listening to him due to the man's bars. It so happens that I got to hear him before ATCQ or any such groups because western media had promoted the guy all the way too our streets way before most of us even got to know these other acts.
Does this guy know what "mawmbo rap" is?
"Ladies and gentleman , this is mumble number 5"
1791L made a good video about why rap is popular. I think Anthony is a fan of that channel as well too.
Wow Tony, surprised to see that Twenty One Pilots grew on you. That's a cool poster doe
Ok, ARTV is next to take control to the needle drop
Joseph Tafur ugh no
This was all very interesting and well done. But I just have to question him calling Drake "conscious rap". And saying "Although Elvis was mainly a rock 'n roll singer, before him, in the 60's..." ?
@Luke Robinett Right lol I had to replay that part again to be sure I heard it correctly. I even thought at first that he believed Elvis came up in the 70s, like saying "before Elvis's time, in the 60s"
Huh, I would have thought Kanye West had a bigger influence on the popularity of rap, but maybe that's just me stanning.
You're absolutetly right. This guy doesnt know shit about rap
Is the king gizzard review still coming out this week or has that been postponed?
I’m sure it’ll come, but probably not for another week. The melon is on tour and we’re gonna be having these kind of videos for this week.
I think all aspects of rap and hip hop are really thriving at the moment there’s so many good artists making genuinely good songs right now in those genres (not that there hasn’t always been) but today there’s a million different facets of them
In other words, thank you mumble rap. I can’t believe I’m fucking saying that
Bro really said Drake "became the de facto leader of the conscious rap movement" lmao
That's what happens when someone out of the culture try to explain the culture to us. Smh
@@lucianocruz8345 ...
@@lucianocruz8345 Here's an explanation someone from another comment thread gave explaining:
Matheus:
He used the word 'conscious' in a different way from the Common-usage of the term, tho. (pun intended)
I would prefer the term 'intimate' or 'relatable', but the fact is that Drake's lyrics are so accessible that they broke the last boundary in hip hop's way: girls (even white) can relate to them almost equally. You probably couldn't say that about any superstar rapper of the past. In that way, pineapple ginger substitute guy is absolutely right.
TL;DR: he meant conscience as in "self aware " of their faults and feelings in their music. Basically drake the leader of simp lyrics and being sad in rap which isnt far from the truth.
@@BANDMANATL to be fair tho, you can't generalize using mumble rap as a sub-genre and then using the words "conscious rap" when you don't mean the general usage of the term, a category in which we all know Drake doesn't fall in at all. It's only natural ppl are sorta disappointed 'cause it makes what he means sound ambiguous af.
@@120nsb yeah that is fair. You're not wrong.
got the king gizard and the lizard wizard blue balls
2018 all of mumble rap and its artists and drake...... just drake. Hope those ghost writers got a fat check
great vid! i think one thing that was overlooked is the influence and potency of meme culture when it comes raps popularity. as much as i love “mumble rap” as Die Lit is one of my fav albums of last year, its hard to deny meme culture’s role in bringing rappers like lil pump and 6ix9ine to the main stream. the meme boom thats happened in the past couple years has definitely contributed to raps popularity. all publicity is good publicity.
brooooo i love the pop song profesor holly shit thank u so much anthony for collabing!
The reason for rap's resurgence in 2018 is the freshness of trap and Billboard changing the rules for streaming music.
lol trap is not fresh in the least
WILL SMITH AND BLACK EYED PEAS UNIRONICALLY USED AS RAP EXAMPLES IN AN EDUCATIONAL VIDEO *laughs in disbelief* 😂😂😂😂😂
I like the new hairstyle anthony
I guess I never thought about it like this, Very Cool Clifford! Thank you!
1987-1995 is my favorite time for Hip Hop
Just because you wear a suit and have hair doesnt mean you can say the n-wor
Best video this channel has ever had
A+ essay brother
didn't expect that
Analysis of music conflict is pretty spot on! I feel like this had a similar effect with screamo and nu metal being so popular in the 2000’s.
To add to this theory though at the end of 2017 was the death of Pop/EDM as soon as Chainsmokers came around, the trend was soon destroyed right after, and rap was defiantly next up.
Mumble rap is the greatest thing to happen in all of music history
I didn’t know mumble rap was a subgenre...
All the rappers he named for the early 2010s were 2000s rappers
Mitchell yeah but they were still making hits in the early 2010s, you didn’t see a lot of underground/SoundCloud rap hit the charts till like late 2016
Drake is the leader of conscious rap? Ok
Drake the type of nigga to release a statement after being dissed
2010 was the beginning of EDM in the mainstream. I think there’s a chance that EDM spiking, then getting old, affected hip hop losing then gaining popularity more than hip hop itself did.
Dope video!!
The video quality and topic is great but why the fuck did you choose this overused royalty free music?
An unexpected but appreciated video, thank you 🙏💕
Couldn't Anthony just ask Cal to do the videos for this week?
Your knowledge and statistics are outstanding!
Can't wait for the King Gristle and the Thistle Whistle review!
Very informative video with a lot of great theories. Thank you!
Not enough credit given to Kanye in this video
Kanye gave garbage rappers a way to become famous by acting like an idiot to get attention and having good beats to go with their cringy lyrics... thanks kanye.
@@keenannash2947 Wow that's probably the worst take I've seen today
@@ManOnCouch that's not a take it's a fact. Uzi quotes kanye as one of his biggest influences and he, like kanye, gives us cringy ass bars like "hit the shower you might stink" but his flow and the beat is nice so we give him a pass on it. Lots of garbage rappers owe kanye their careers... there are also some really good artist who have kanye influences tho. Like drake, he got writers like kanye and everything.
@@keenannash2947
"Hit the shower you might stink" is an amazing lyric lmao
@@djuradjuric7161 if you really think that is an amazing lyric then you're either an idiot (which there's no helping that) or you dont actually listen to rap music so you dont know what an amazing lyric is. I would reccomend checking out guys like Kendrick, Lupe, or Royce if you wanna hear some lyrics that are actually amazing.
Great video, thanks for choosing this guest melon it was very interesting
Thanks for this video melon. It's interesting to get to know more about the history of the music.
Great video...I wouldn’t call Drake the leader of conscious rap tho
Studying billboard hits to understand a genre is like studying sesame seeds to understand McDonald's. You're leaving out important shit.
Interesting thoughts but Drake is not a conscious rapper please take that back right now.
I lost my pencil, Sir.. can I have a new one... Ahhh substitute teacher memories.
0:20 "38 rap songs in the top 10"
38 songs in top 10?! HOW DOES THAT WORK?
50cent and eminem globalized rap in '03
wow this is the best video on this channel!
Very well thought out and explained. I like him. :)
the nocopywrite background music pains me
i would say the evolution of the production heavily attributes to the recent spike and resurgence of rap...the psychedelic and wavy aesthetics producers be putting in their beats recently is so fuckin dope and the youth like myself is mos def fuckin wit it trap beats have also gotten more layered polished and bombastic
I like these type of vids from you
I haven't checked out your channel in a while
I'm wondering when you started to do these video essays and on Rap
would love to see that become a topic a bit more on your channel
best needleraps vidi a while.
Honestly a great video
Drake was the pioneer of conscious rap? What about 808s & heartbreak?
1. 808's was kanye ripping off cudi's style, so that wasn't the start of anything.
2. 808's is not even conscious rap... conscious rap been around forever. The only people I can think of off the top are Mos Def and Common but it's been around since before them.
excellent video! my only issues are that
1. mumble rap is an old term that doesn’t really describe the sub genre very well anymore
2. conscious rap is usually more political or philosophical, so i wouldn’t really attribute drake to that movement
He also overlooked Kanye contributions that propelled hip-hop to the top of mainstream