Handmade Business Competition - How to Stand Out in a Saturated Market
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- Опубліковано 8 лип 2024
- Not making any sales in your handmade business because there's so much competition?
Scared to launch your handmade business in a saturated market like jewelry, t-shirts, bath & body, stationery...? Every market is saturated!
In this video, I'll share with you how to make your handmade products stand out in a competitive space! A must-watch for 2020 🥳
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Creative Hive do you do one on ones .
@@IcantLIE01 I used to, but not right now! The only way to work with me is through my course, A Sale A Day Business System where I work closely with my students through group coaching. You can learn more about that in this free workshop here (I talk about the paid course at the end of the workshop):
www.creativehiveco.com/workshop/
“You don’t have to have an unique product and competition is a good thing”. Love it!
❤️❤️
I am seeing these videos just at a time when i am starting out myself. Love these videos
I'm glad you found me, Lisa! Thank you so much for watching!
For those who haven't taken Mei's A Sale A Day course...if your struggling or want to take your business to the next level, do yourself a favor and take this course.
Thank you SO much Dianne for saying that! Appreciate you taking the time ❤️️
@@CreativeHiveCo When does enrollment open again?
I was definitely the garage sale shop, all over the place and not selling a thing. I was jumping on 'the next popular things'. I'm subscribed to an artist advice newsletter and it was from their email that I finally realized that I needed to focus on ONE type of art.
It's not yet too late DG to create a cohesive product line that appeals to your ideal customers! You got this! ❤️ In case you're interested, I have a free workshop where I talked about ways on how you can scale your handmade/product-based business online. Here's the link to register: bit.ly/3EGGC47 I really think you're going to learn a lot from the workshop as well. Hope to see you there! ❤️
I absolutely love your videos! You feel so genuine compared to other "coaching" videos and your straight to the point with No fluff. Your videos aren't too long. They are super easy to follow and understand. Thank you for sharing your wealth of knowledge.
Thank you so much Aliena! I really appreciate that. Thank you for watching!
YES! Your positioning is EXACTLY why I follow you. Everything else business related is either for online marketing which is hard to transfer that knowledge into handmade products, and the jewellery business advice I can find are for businesses looking to break the $100,000 mark when I haven't even made my first $1000 month yet! Plus, I work with polymer clay as well so that's a bonus ;)
This makes me so happy to hear Kendra!! Thank you so much for watching!
So pleased to have found you! I am entering a saturated market but I knew I wanted to have sophisticated branding and for my brand to feel more 'handcrafted' than 'homemade', like a lot of the competitors I find. I also wanted to charge slightly higher and to make a collection that feels more elegant than 'I just made this out of some cheap fabric I found'. Your information is perfect for me and you really see things how I feel like I kinda see, but can't articulate and put into practice! Thanks so much for your wonderful content :)
I'm really glad that what I'm saying resonates for you. I'm glad that you've found me, too! Thanks so much for watching.
I love having competition because it made more eager to create more unique items from my pliers and wires. ❤
Keep creating more beautiful items!! ❤️
WOW!!! Just found your channel yesterday and I have learned to much in a simplified form and straight to the point. Now I know what needs to be done before I actually start posting my products on social media. You are amazing girl, your so easy to understand and follow!!! P.S. my daughter loved your product line when I showed her, now I will subscribed to your monthly club subscription because she loves small and cute stuff. Thank you
SO appreciate you Nancy!! I'm happy to have you in my Creative Hive family!
Thank you!! You are so helpful! I really appreciate your channel!
Thank you so much, Courtney! I appreciate you watching!
My absolute fave new channel for learning all the things in a way that actually makes sense to me and is super practical and tactical! THANK YOU SO MUCH!
Awww, I love to hear that! Thank you so much for watching!
Creative Hive 💝
Wow love your channel straight forward to the point, actual relevant points no jargon mentioned here
Thanks so much MsBee! My whole goal is to help other makers, so I want to give you as much information as I can.
This is one of your best videos! All are great and this one is also super helpful, more of this please about positioning, what it is and how it differs from the product itself would be amazing
Noted! Thank you for watching, Katherine!
Thank you so much for the great information and for being so honest, all of it really helps, keep up the great videos 👍🏻!
Thank you for watching! I am so happy it helps!
U r so informative! Ty!
Aww, thank you! I really appreciate you watching!
So glad I found your channel; this was very informative!
I'm so happy you are here! Thank you so much for watching!
Handbag idea pretty good!
I think so too!
Loved your tip on positioning!!
Yay! Glad to hear that resonated with you Nadine!
Good timing! I've just decided to raise my prices and have some anxiety around it. Thank you for your wisdom!
You're not alone! It's always scary to increase prices. Here's a blog post that might help! www.creativehiveco.com/how-to-raise-your-prices/
This was very helpful thank you. I have a small business on crochet but I guess I have too many different styles and loads of different colours and patterns. So my potential customers get confused. When there's too many options to buy they probably get bored while scrolling down my page and then end up not buying. .. The tips you gave made me realise too much of something is not good.. Thanks for sharing xx
I'm so glad that this was helpful to you! You definitely don't want to overwhelm your customers. Streamlining can be a great thing for small business!
I’ve learned so much from watching your videos! Thanks!
I'm so glad, Joulie! Thank you so much for watching!
Awesome video. Love hearing your thoughts and tips.
Thank you so much, Markie!
Nicely done young lady. Thanks for sharing and I hope you have a blessed week.
Packaging is what sticks out in my mind, I think I may do some videos this weekend as well.
Thanks for the fun Ideas.
dale
Thank you so much for watching, Heartland! I'm so glad you're inspired!
Wow You don't stop to impress me thank You!!😊
Awww, thank you, Iliana! I appreciate that so much.
OMG. intuitively I had made my etsy shop PeppyPetsOnCanvas
according to what you had said...! I had created the shop 3 days ago..The competition is fierce....but most of the competitors so identical to each other...
You do have the option to change the name of your shop once on Etsy, if you think that will help. Just keep refining your personal style and brand marketing and that will help you stand out.
Love your video as always inspiring me to have great ideas to improve myself
So glad to hear that, Ling Ling! Thank you for watching!
Great video I am just starting out in the competition of candles so thanks for the tips.
Glad it was helpful, and good luck getting started, veronica!
Thank you!
Thank you for watching!
I like you a lot! Smart business woman & great information for us crafters. I do so many things & ideas keep coming but I need to narrow down. So hard when you love all your products. Will continue to explore what most speaks to me, thanks!
It is definitely hard to niche down sometimes, and for that I say, you can always focus on one thing and get that business up and running and then create a second one, etc. Once you have one business going, starting another one is less difficult.
Your videos are so helpful i just started my small business and these videos help so much 😊
Thank you so much!! It really means a lot to me!! ❤️ Good luck on your business!! ❤️
I've been binge-watching all of your videos and I'm in the process of setting up my shop to go full time. I make jewelry for goths! so the candle example gave me a chuckle :]
That's awesome, JunkyardBat! Congrats on going full-time!!
Thats cool! I'm an artist and I'm planning a Redbubble business with Gothic designs. I dont want my fine art on tee shirts and stuff, but these designs will be faster to produce and are made to put on stuff. :)
@@shadowartist8892 good luck~ check into print on demand business models using shopify and a printing service :) I believe Mei has a video about it
Thank you!
Me too im loving these videos
Gnawsome information!🐾💜🐾
Thank you for watching! 🐶🐶🐶
wow!! that was an amazing video!!! I had thought of some of the things you mentioned, but I had no idea if it mattered, or if I was just overthinking things!!! Thanks Mei! I am going to start making changes!
Whoa! That's awesome to hear! What are those things you're going to do in your business? 😊
@@CreativeHiveCo I'm definitely going to rethink my prices, my packaging, and the experience I am offering to customers in general!! I like where I am going with my branding, but I need to take it further & really reflect on my "placement"!!! so thank you Mei, the video just showed me what I don't know yet & what I need to consider for the future!
Another great video!!!
Thanks so much for watching, J ShaNee!
I'm guilty of having different crafts to sell - but I love making them! Yes, I understand why it's necessary to stick to a simple product line. Soooooo, I deleted some of my products, and it was hard and caused me some anxiety. But I figure I can put the deleted products up on eBay to sell.
It's always tough to let go of some of those items that no longer belong! You are totally right though, you can always put them up on a marketplace site like ebay or etsy where branding is less important! And that doesn't mean you have to stop making those other things you love! Always carve out time in your day/week to make fun stuff too that has nothing to do with your business. It's self-care, and it's healthy! :)
TY. ❤
You're welcome!
I LOVE your videos. Extremely informative. Im learning so much. Unfortunately, I am the GARAGE SALE SHOP and had a feeling that I needed to change that. So happy to have found this video at the right moment. However, now Im having trouble trying to figure out which product/craft is my MVP. Ive always been known for my crocheting (been doing that for many many year) and recently got into macrame. However, there seems to be sooooo much competition, Im not sure how to make that product line stand out. I just signed up for your 3 part video series so I'm definitely excited about that.
It's great to have you join, Liz! Niching down can be tough but I would say that if you want to have a solid business you have to enjoy what you do, and you also have to be able to make a profit on it. What product covers both of these for you?
@@CreativeHiveCo Thank you for your response. You really have a knack for breaking down the 'what seems to be difficult decisions' into something very simple. Thanks again. Looking forward to more of your videos.
Very helpful!
Thank you so much for watching!
Thank you! You are so amazing 😊 r
Oh gosh, thank you again Linda!!
Love ur video s Mei
Thank you so much for watching, Ruchi!
Pricing is so important!!! When I charged low prices I attracted penny pinchers and customers who tried to negotiate. Horrible experience. Now I price way more and my customers are paying no questions asked.
It sounds like you found your people, Cici! 💖
You give amazing advice worthy of a Shark Tank seat. Your channel needs to be WAY more popular! Subscribed, liked, watching more!
Omg Nicole you made my day 😭 Thank you for saying that!! 😌
The hardest part for me is narrowing down my market 😓. I originally wanted to go one direction, but what had been successful for me is two opposite products and now I’m having anxiety over what to do
That can be tough! Is there a way that you can somehow merge the two ideas to fit into one niche?
Hi there! Love your videos! I'm wondering if you have any info on virtual trunk shows? That would be an amazing video as well. Have a great day!
That's a great idea, Kelly!
This was great and has some great tips. I am working on getting an online shop up and going, but I've done some craft shows. Most have been very successful and one was ok. My question is this, I make scarves in a variety of fabrics and that tend to be nerdy. RIght now i probably have 40-45 different fabrics. Patterns, different themes and nerddoms (Harry Potter, Star Wars, etc). Is that too many choices to have? As I sell my stock should I limit the fabric to less and just have more of those? THanks!
Hi Amber, it depends on your target audience and how your products are selling. If you are selling most of the designs of fabric you have, then it's not working against you. If you are looking to streamline then you may want to have a select amount of fabrics, or perhaps do "special release" collections or rotating collections where once they're gone, they're gone. This would create excitement for new prints.
Hi Mei ☺️ I have a quick question and I would appreciate it more than you will ever know if you could answer it. First of all, you have already helped me so so so much, so thank you. ❤️🙌
I am launching my skincare line on Etsy in the next 1-2 months. I've been perfecting my formulations for many months now. Initially I will be listing 6 products and I will be adding products over time. I do have a full time job and the convenience of Etsy is very appealing to me right now.
In order to start making sales, obtain reviews and try to recover the start up money I have spent, I'm thinking about temporarily listing my products at $10-15. My final product prices will be in the $25-30 range (I still have to apply your product pricing formula but this is what I'm guessing it will be around.)
Do you think this "introductory price" is a good idea? I'm very very passionate about skincare and formulation and my products are really really good.
Thank you so much. ❤️
If you want to do this, I would make it for a very specific time, like the first two weeks, and then stick to it. You can use that as a marketing tool in your promotion, get it before the price increases. But I wouldn't do such a deep discount. Your $25 could go for $15-18, your $30 products $20-23. You don't want to have such a drastic price increase.
Your skin look amazing
Aww, thank you! It's really good lighting. 😉
@@CreativeHiveCo What's your secret beside highlight
If I do portraits, people wont be reordering like they would if I sold earrings where they buy multiple pairs. Which is the best to niche? Something that I can sell multiples of to the 1 customer or something more unique that isnt a multiple buy? Thanks, Tania
You could do both. You could do the custom portraits but then you could also have more general art that you make into prints, cards, etc. It's always good to have a range of prices.
I sell tee shirts on Etsy. I have made only one sale in the 10 months my store has been open. My niche is custom Christian tee shirts printed on demand.
It can be really discouraging when sales are slow, but don't give up! Every business has its own journey, and sometimes it just takes a little longer to gain traction. Keep believing in your work and stay persistent. Your dedication will pay off!
My dear! I would like to know about Intellectual Property in handmade businesses, and what can we do to protect our work? Cheers! :)
That's a great suggstion!!
Did you say, candles for Gods 😂✨🙌?
Thank you for watching!
I've been watching you for quite a while now. I'm an artist, how do I do all of what you say for trying to sell my paintings??
Hi Glenda! For example the first tip. Be known for one thing. You can make a conscious choice to only paint watercolor waterscapes. Even within that realm, you can get creative and do a lot of things with it!
So I have a product that is commonly sold but I've modified it to something that is not done by ANYONE. I feel like I need to have everything set up and on the market before people start to copy me. Do you have any suggestions for me since you did the scented earrings before anyone else?
How exciting to come up with someone no one else is doing! Really what I did was get myself out there with my product and put a marketing focus on what made my product special. The best way to grow is to be out there selling.
@@CreativeHiveCo Thank you! I will! I'm trying to come up with a copyright name for it too. :)
i have a question, i hope u notice this. so, i do a lot of handmade stuff. now, i created a business page carrying all my creations. basically, handknit blankets, macrame, macrame boho style jewelries and planning to add my clothing line (which will be more of like neutral/boho style)
what do u think about this?
That's a great array of products Jehvah! Just make sure to pick a specific niche/target audience for your products so your shop don't end up looking like a garage sale. You can also check out this blog of mine for more reference: www.creativehiveco.com/marketing-your-products-differently-how-to-stand-out/ Good luck to you and your business!! ❤️❤️
@@CreativeHiveCo sweet! thank u so much for replying and for sharing your insights with me. 😘
Hey I really love your videos and I am a member of your creative hive group.your group is super helpful its helps me a lots as j am very new to etsy.i have questions for you and that is I am pebble artist and which is not so common.so I really struggle to stand out my business.there are other fellow pebble artist there and they already established themself.what is your suggestions for me for advertising or growing my business
Hi Shanjida! I'm so glad you like my videos! I love pebble art and I think people love them too. In some ways, being in a less competitive space means it's easier to stand out! I'd suggest still doing PR outreach for your products and if you do keyword based marketing like SEO or content marketing, then instead of targeting keywords like "pebble art", target instead words like "personalized family art", "personalized family minimal art" - broader and more general yet specific terms to possibly describe your products.
If you haven't watched these yet, I have a great playlist for how to grow your business here: ua-cam.com/video/kNO2z-XqQ_M/v-deo.html
Thanks a lot for your suggestions ❤love from uk
@@shanjidahoque552 🌹💕
I have a logo but how do i print and put it on?
You will need either a computer file and use that to have the logo printed on things, or you will need to have a physical stamp made.
I really enjoyed your video. My question is if my prices are kind of low how do I suddenly make my prices higher without scaring my present customers and timers away. There was I time I raised my prices and made less sales. I struggle with what to do with pricing and what I create is hard work. Any suggestions would be much appreciated. Thank you
Hi Janet! That's a great question. I have a blog post written up here on how to raise prices while addressing your concerns/hesitations! www.creativehiveco.com/how-to-raise-your-prices/
Do you remember what you increased your price to and from? Curious to hear your story!
I cant narrow down my niche and my friends and customers arent helping as they all like different things. Who can help me with this?
This might be a helpful starting place for you: www.creativehiveco.com/5-questions-to-ask-to-understand-your-ideal-customer/
Hi Mei, I watch all you videos and I love all your great tips. It really motivated me to get my shopify website going. I have Instagram, Facebook and eBay. I get lot of traffic, some orders but not enough. I promote my shopify website, but no orders through shopify I really don't know what else to do. I'm definitely not giving up, I love to create, sell and gift.
I'm so glad to hear you aren't giving up Sabrina! Keep learning and keep at it - you will see those results.