Why Japan Drinks So Much Coffee
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- Опубліковано 9 чер 2024
- While Andy was in Japan he noticed that Coffee was everywhere and he really wasn't consuming the best of it. In this video Coffee expert @jameshoffmann sets Andy on the right course to find some amazing Coffee and it takes him on a journey across the country to discover why there's so much Coffee in Japan.
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Faultline is produced by:
Executive Producer/Story Editor/Host: Andy Burgess
Story/Research: Aparna Ganesan & Andy Burgess
Production Manager: Anjali Sharma
Production Assistant: Mack Monney
Cinematographer: Andy Burgess
Drone Footage: Angelo Meloni
Editor: Andy Burgess
Mito City Fixer: Ryuichi Kawakami
Special Thanks to:
James Hoffmann
Ryusui Ogawa
Merry White
Hiroki Takehashi
Motonori Kashiwa
Additional Footage from Storyblocks & Archive.org
Archive Maps from David Rumsey
Music from Musicbed // fm.pxf.io/c/2423499/1347628/1...
Coffee shops featured in this video:
Hiraoka Coffee - goo.gl/maps/2hebsnCzgKLKVv2z7
Falò Coffee Brewers - goo.gl/maps/WSmvnSnnrB1yYS658
Kikushin Coffee - goo.gl/maps/8FhrF7MCYwWSppzb7
Cafe Paulista - goo.gl/maps/nZLVLq1rsBK8P2NE6
スウィング・ロウ・ドルフィー goo.gl/maps/5iY1syD5Ffy3mZQZ7
Starbucks Reserve Roastery Tokyo - goo.gl/maps/StKNJVUy98xy5uzt5
Sources 🔗
Japan Times | Nestle takes aim at Japan market as demand for coffee rises - bit.ly/3mt3nDu
Tofugu. | COFFEE IN JAPAN: 120 YEARS OF MORNINGS - bit.ly/3YyA1kB
The Wall Street Journal | 7-Eleven Gets Sales Boost from Coffee Drinkers in Japan - on.wsj.com/3Lhbihs
National Geographic | The Way of Coffee: Japan Brews Up Its Own Unique Culture - on.natgeo.com/3L99FSZ
National Post | Coffee is king in Japan: Experience one of the world's most fascinating coffee cultures - bit.ly/3J0Wi4D
Merry White | Coffee Life in Japan - bit.ly/3ylH2KO
Christopher Harding | Japan Story: In Search of a Nation, 1850 to the Present - amzn.to/3I6Rb3N
Nescafe | History of Japanese coffee - bit.ly/3mE7gWr
Japan Times | Coffee from another age: The last 'kissaten' of Yanesen - bit.ly/3F8CJXd
Japan Times | Japanese-style coffee is rooted in the local kissaten, but its reach is global - bit.ly/3mE7zAz
Japan Today | Cafe Paulista in Ginza: Japan’s oldest existing 'kissaten' is model for coffee shops across the country - bit.ly/3ZQ7Sq3
Gurunavi | Coffee in Japan: Kissaten, Vending Machines, Trendy Cafes & More - bit.ly/3mDdSnW
Statista | Instant Coffee - Japan - bit.ly/3mBGtdc
Unseen Japan | Coffee in Japan: A Short, Tasty History - bit.ly/3JpkE9A
Market Research.com | Japan Coffee & Tea - bit.ly/3Zvspk0
KCBX | Journeys of Discovery: Kona coffee's Japanese farming history - bit.ly/3mBB8CT
Waka Coffee | Instant Coffee and Japan - bit.ly/3J58Jwv
Statista | Total coffee consumption in Japan from 2000 to 2022 - bit.ly/3kULkG6
Coffee BI | Japan: Asia’s biggest coffee market - bit.ly/3JrCvgq
Time Stamps:
0:00 - Introduction
1:45 - James Hoffmann's Japan Coffee recommendations
2:34 Visiting one of the oldest Coffee shops in Japan
4:11 - How Coffee came to Japan
4:53 - Coffee in the Meji era
5:57 - The rise of Kissaten culture
7:01 - Nestlé controversial move into Japan
8:17 - The Starbucks generation
9:15 - You can grab a Coffee 24/7
10:11 - The future of Coffee in Japan
#japan #coffee #culture
This is such a great video! Happy to have helped in a very very small way, this video really makes me want to spend more time in Japan drinking coffee! (Also, so happy to see Merry White in the video too - she's the best!)
My algorithm suggested this video to me (I follow you), never came across Faultline before - but I certainly didn't regret clicking! Nice jumper, James! 😉
It would have been a travesty to not feature Merry White or mention Coffee Life In Japan, it’s such an (intimidatingly?) thorough exploration of this topic and its history.
Hey James,
My wife and I moved from the U.S so she can go back to her homeland. I have been roasting coffee for 6 years now but this last year I have really been studying the different reactions when coffee is roasted.
Your videos have taught me so much. I listen to you every day when I take my nap. Thank you for your content and this collaboration. May you have many great cups in the future.
I need to get Merry’s book.
I would love to see some Japan videos on James’ channel!
Thank you for your time, James! And yes, Merry White is an absolute legend 🙌🏼
"Japan is aiming not to be Western, but to be modern." This perfectly encapsulates Japan and on why they perfectly balances modern society with tradition and culture.
and it is one of the few countries that did that without being a European colony for centuries. It really makes you wonder how different the world could have been without colonialism.
@@XramDivadPeople were conquering other people since we left the trees. In last couple thousands years we got pretty efficient so we have countries and cultures now not just tribes. The world without it would be hunter gatherer like it was 100k years ago and we wouldn't be talking to each other on YT right now.
@Matt-bp5vy there's some good and bad in different aspect
I don't know man, coffee is pretty Western, well, western to Eastern Asia
@@XramDivadThey weren't colonised but they did adopt a lot of western ideas and style of government to name a few during the meiji restoration period which is what lead to how the country is today.
As a Japanese person, earthquake alert is no joke. Everyone hates it and we cannot hear the sound without being reminded of previous disasters we have experienced. It’s simply a bad idea to use the alert as a sound effect especially when you shoot a video about Japanese content.
BTW, I enjoyed the rest of the content! Old school coffee shop is popular in japan also because some of them still allow smoking.
そもそもこの動画は英語圏の方々向けでしょうから、日本人である事を盾にして地震のアラーム音について云々言うのはどうかと思いますよ。
I emailed in a complaint but no response from Faultline. Irresponsible journalism.
Sorry about that. I hope faultline takes note
This video is not for Japanese so you claim is meaningless.
@@fox__foxいや君らが下手くそでも英語が流暢な日本人もたくさんおるって、、
Another big reason why Starbucks became so popular with the younger generation was that it was at the time one of the only places in Japan that banned smoking indoors, otherwise still a common practice to this day!
Presumably yes to the first part, pretty confident no to the "to this day" part if I understand you correctly. smoking indoors has pretty much gone away entirely. It's been banned by law almost completely since april 1st 2020.
@@henrynewton8265 Well, maybe "common" is an overstatement to be fair. I still run into (and turn around at the door of) a lot of smaller izakayas and cafés where smoking is very much still a thing though. Many major café chains (Doutor in particular in my experience) still have separate smoking sections. The law you mention only applies to establishments opened after April 2020, so many existing places still keep to their old ways. But yes, it's certainly gotten a lot better compared to 5 or 10 years ago!
I miss smoking in doors
In some parts of Tokyo smoking is not allowed OUTside except in designated smoking areas. For example, cafes opposite Shinagawa station have outdoor tables, but if you want to smoke you need to move inside to a smoking room.
The Japanese coffee obsession was best parodied in the 1986 NHK TV series "Hanekonma" in which a recently unemployed samurai in the Meiji era (played in a career making performance by Kobayashi Nenji) becomes a barista and brews coffee with the intense concentration of a warrior sharpening a sword. His son complains, "If I bother him he might slice me in half".
0:02 0:33 Andy: Uses random Japanese soundbite to represent vending machine usage
Me: Having full-blown PTSD, wondering why am I hearing Japanese earthquake sirens when I'm already back in my home country.
No wonder I recognise that tone. 🤣
For real. I still live in Japan, but that alert sound is not something you want to hear unexpectedly.
Same here. I normally don’t say things like “it’s triggering,” but this literally is. If you’ve gone thru 311, this sound effect can actually be weaponized… I don’t think he realizes the effect of it tho.
Agreed. Please don’t use this noise… it’s the alert noise they use in Japan for earthquake alert and emergencies and can actually be very triggering. I came to your video thinking it would be interesting but it just made my heart jump and now I feel uneasy 😢 please consider changing the sound
My TV was on simultaneously and I actually whipped my head around to check the TV. Seriously, don't use that sound effect.
Hey mate, I’ve been working in the coffee industry in Japan for about 6 years and absolutely brilliant documentary. The specialty coffee boom and the rise of larger specialty coffee focused companies like Maruyama coffee and medium to large size roasters like UCC and Ogawa coffee has really changed the coffee landscape. We are seeing a larger-number of local roasters going to origin (thanks to companies like TYPICA) and importing beans themselves. The coffee industry changes almost too quickly here it is sometime hard to keep up!
Japan has been doing specialty coffee for almost 3 decades.
In the 1990s they were buying all the available Alto Grand and Yauco selecto they could get their hands on.
Great video - however I can't say I was a fan of the usage of earthquake early warning system sounds (such as at 0:03 and 0:34).
Just as a feedback here, these not only scare the crap out of people but they also are illegal to play in public areas in Japan.
I agree. The earthquake warning sound is incredibly jarring to me, and for some, quite possibly traumatising. I urge to edit that out.
Damn I'd never imagine that is an earthquake warning sound if not for people pointing it out, it sounds so cheerful I just thought it was a sound effect from one of those machines
i agree, very nice video but that sound trigger me
And we get these clowns rich off our views 🤡
If I may add, there was a Kissaten boom during the Taisho period before WWI, which after WWII, people tried hard to get back. That’s why old school brewing methods like siphon and cloth filter was revived after the war.
Thanks for a great video!! Nice to see Mr. Hoffman which adds so much to the credibility of it all.
The guy they chose to host this has like 0 credibility though, unfortunately and has to rely on other experts? he's literally drinking s*bucks and mccoffee at the beginning and pronounces even simple words wrong. I guess they wanted to show this adventure through the eyes of someone completely fresh to this topic?
The thing I love about Japan the most, how the young and old clash or maybe gently rub against each other and get along. Hopefully, Japan can continue to preserve their heritage while welcoming change.
Lived in Japan for 3 years. What surprised me was that how good and consistent their Starbucks were comparing to the ones in the US. Also those vending machines have cold and hot sections (yes, warm can of coffee) which is a great pick me up on the go. Unfortunately, I have been to only 2-3 real coffee shops and they were one of the best cafe experiences I had - not just because of the beverage but also the atmosphere. I did not know there was a history this deep, I always thought it was a more modern addiction that came later in Japanese life.
oh the atmosphere of small coffee shops is indeed great! The music, the consistency in the themes. Like the owner or manager really is into it.
... which is what makes James Hoffman, a tea-swilling Englishman's claims of coffee expertise so amusing... you couldn't find a coffee machine in the UK until the early 2000s to save your life... or even coffee unless you ate at the International House of the Big Breakfast... honestly. the Brits did this with Calculus too ... but, what do you expect from a country who's whole road system is an over-sized go-kart track... k. enough.
... Joffman should be ashamed for messing up everyone's usage of the simple Moka pot. nobody in their right mind puts boiling water in a Moka Port to start... as Joffman claimed you needed to do.. Anyhow, its thanks to @AnnalisaJ & her video ... How to Make “Espresso” Like an Italian With a Moka Pot ... for sorting me out...
I so miss a warm Georgia coffee when waiting for a train.
@@douglasmaclean5836
It is funny to witness.
He believes he on the vanguard of coffee, when ‘coffee growing countries have been drinking the highest quality coffee for over 200 years.
Hey everyone, thanks for watching! Lets us know in the comments your favourite style of Coffee ☕
And you can check out the first two parts of our Japan series here: bit.ly/3T0unGC 🇯🇵
Some of the best coffee dessert recipes I have ever made were from Japanese chefs. They have many takes on coffee, and so far I like everything I have tried.
Used to be cappucino…but now, it’s Spanish latte…
But still…old school black coffee from a good roast is just ❤❤❤❤
Pourover is by far my fav.
Piccolo latte when I'm feeling sophisticated 😝
Nanyang kopi when i need a strong kick of caffeine and sugar in my blood lol.
Please don’t put the earthquake alert notification sound in your video. It might sound melodic but it’s taken very seriously in Japan because earthquakes are a genuine threat to life.
Great video!
Only one thing I feel the need to correct - most of the time when you say 'roast' you should use the word 'brew'.
Roasting is when you roast green coffee to make it useable for drinking. Brewing is actually preparing the drink from the roasted coffee.
Came here cause Hoffmann posted the link - left thoroughly impressed by your product value, really good stuff and good storytelling as well. Thanks for a great video. Canned coffee is what I think of when someone says Japan, so glad to see an embracing of the slower style again.
Such a well edited and crafted video, also love the dedication to the story actually going to Japan to explore the topic.
Thank you! We're excited to do more stories from the ground, and it's great to know our viewers appreciate that 🙌🏼
@@Faultlinevideosmeow
A quick note, regarding pour over coffee. I'm pretty sure pour over style coffee was first "invented" by Melitta Bentz in Germany in 1908, not Japan. Japan may have "revived" pour over coffee in the last two decades or so, but it definitely existed long before it was even popular here in Japan.
When I lived in Japan I also noticed this. Most big streets in Osaka have a coffee shop and, and theres so many vending machines with coffee, but the most common was STARBUCKS, I swear you couldent go a street without seeing a large starbucks.
Was in Osaka for a week in Feb…NEVER stepped foot into a Starbucks coz there was just so many other coffee places that were so much better!!
Now I’m planning to return to Osaka next year during the long Chinese New Year break (company shuts down for the whole week 😂😂😂).
Ok the jingle you use at 3 seconds for the vending machine is the earthquake warning sound you get on your TV here in Japan. Absolutely freaked me out for half a second.
adding this earthquake signal in the middle of the sound track is just sending shock through my heart every time i hear it in your clip
you are going to scare the hell out of Japanese residents with the J-Alert public emergency alert tone at 0:03 and 0:34
Jアラートじゃなくて緊急地震速報です
@@MADS.1965 I realised
Most coffee in Japan is so yummy, even in a can from 7-11. But I liked drip coffee, which was available at so many places.
Yo, don't blast that emergency sound man! Not cool, freaked me out for a bit like we're getting an earthquake.
Before I came to Japan I had little to no interest in coffee. I have been here for five years now and I own my own espresso machine, moka pot, pour over set up and so on. It helped that the coffee here is just better overall. The average latte or cappuccino is about as good as the *best* lattes and cappuccinos I had in the states.
Also quick note; I know it was sarcasm, but the pumpkin spice latte is not well-loved in Japan and was only recently introduced here to lackluster results.
And 7-11s "instant" coffee is legit, actually grinds the beans and pulls you an espresso shot with steamed milk in that ultra short amount of time
So right the Japanese traditional coffee houses serve the best brewed coffee. I had a cup at Inoda in Kyoto and it was delicious and I’m a espresso drinker
Just found this through James Hoffmann, such a well crafted video. As someone who takes a great interest in Japan and coffee, this was just perfect. Thank you for the historical context and the well spent 11 minutes :)
Appreciate the feedback, Torben! Glad you enjoyed the video :)
Pour over coffee was actually invented in Germany by Melitta Bentz
He said "a pour over style" instead of "the", so he could be referring to the V60 in particular.
@@bliz85 The method is the same either way.
My first coffee culture encounter was by the Japanese coffee shops. Their siphon brew was the first technique introduced to me when I was 10 n I wondered that was the only proper way to brew coffee😅. To me, those 70s local Japanese shops are the best in the world, great coffee, always extracting enormous aroma from the beans, n shaped my coffee taste since then. Unfortunately those old shops are disappearing nowadays.
Canned hot coffee from subway machines is very convenient. You walk from subway in winter holding a hot metal can, warming your hands while walking to work or education. Very convenient. And cans have bottle-like caps which prevent too early steam evaporation.
I actually really like Japanese canned coffee. It’s a lot better than what we get in the states. Not as good as a fresh cup, but good for something convenient.
the dark chocolate kitkats "otona no amasa" meaning a sweetness level meant for adults -- in other words, less sweet. nothing to do with coffee. there is also a matcha one. the regular & seasonal kitkats are much sweeter, although currently there is a 78% dark chocolate limited kitkat available.
I’ve read “Before the coffee gets cold” which was written in Japan and I learned a bit of coffee culture in there so much so that I would drink coffee while reading the book 😂.
What an insanely good episode! I noticed all the coffee chocolate when I was in Japan a few years back, but thought it came after the coffee boom... not as a pre-cursor. Great storytelling, awesome edit, graphics and sound bed. Top work Andy and crew!
And I drink locally roasted coffee using an Aeropress - normally medium roast, but light roast using Costa Rican beans if I can find them!
Appreciate the feedback, Tim! And that's a great choice of coffee; thanks for sharing with us ☕️
the last time i went to japan i didnt really drink coffee so i didnt think to explore kissatens. now that i drink coffee more frequently and have learnt to appreciate it i would love to go to japan again and check out these craft cafes :)
You've covered two things close to my heart: Japanese culture and coffee. Thanks for this wonderful video!
Top notch writing, delivery, interaction with people, and editing! TY for all of your hard work. I’m hooked and subscribed.
I love coffee and if I could only ever drink japanese canned coffee for the rest of my life, i wouldn't be too bothered because that stuff is way better than it ought to be.
Was in Kyoto/Osaka in Feb…and we missed our direct train from Fushimi to Osaka…and had a 20min wait…
Daughter was happy as heck when the vending machine had HOT canned coffee…
Right now…both my children have no other destination except Japan…not even Seoul interest them…😅😅😅
Wow. Great video. Came through James and stayed for the high quality production and informative content!
Coffee beans sold and roasted in Japan are primarily grown in countries such as Brazil, Indonesia and other countries with warm climates. Between 1908 and 1924, roughly 35,000 Japanese citizens emigrated to Brazil to work on coffee farms.
The emigrated to Hawaii even earlier and set up Kona coffee farms on Hawaii island. UCC has a farm there.
Hot damn that earthquake alert never fails to freak me out! I guess not only the Japanese but long-term residents in Japan would get this as well
Edit: As a Japanese person on the periphery of English speaking internet it never fails to either amuse or frustrate me to see how average Westerners seem to still see Japan as super-duper traditional not to love coffee as much as they do because Asians gonna Asians and only consume specifically Asian stuff huh
Same, I had a mini-PTSD episode at the beginning LOL
I immediately looked at my phone. That was not cool. Why did he put the earthquake tone in the video?
yeah why would he add that in??
Im with you hahaha esp. Sendai people will jump
Do you mean the two tri-tones, right? In Israel, it is used on the radio as a rocket launch alert... Still gives me the creeps!
Killer video
The annual consumption of coffee in Japan is significant, but it is far from the 4 million tons you mentioned. In reality, according to data from the International Coffee Organization, the annual consumption of coffee in Japan was about 7.6 million 60kg bags in 2021, which is equivalent to around 456,000 tons of coffee per year.
In terms of coffee consumption per capita, Japan is rather in the global average, with an average annual consumption of about 3.3 kg per person. This consumption varies considerably depending on age and gender, and consumption habits can also vary depending on regions of Japan and preferred types of coffee.
It is important to note that coffee consumption in Japan has steadily increased in recent years, reflecting the growing popularity of coffee in Japanese culture.
However, it is also important to check sources of information and ensure the accuracy of figures before sharing them.
hmm i looked up the stats and one source said _"Historically, coffee consumption per capita in Japan reached an all time high of 3.85 kg in 2006 and an all time low of 0.200 kg in 1961.
Japan has been ranked 39th within the group of 158 countries we follow in terms of interest rate on coffee consumption per capita."_
and all the graphs i could find seem to show a plateau in growth going back years
he shared a lot of wrong information.... For example the biggest Starbucks in the world its in Shanghai...you can find that so easy...its on Google. Same with other bits of info like the pour over coffe
The video actually says 400 million tonnes... 4 tonnes per person! Incredibly off, glad you picked this up and clarified, thank you
I thought that ranking seemed off! Thank you for your supplementary journalism ^^
dang watching this at 8:45 at night and craving coffee now
Japan made me appreciate mild roast and subtle flavours in coffee. The relative weakness was a virtue. My usual was a doppio espresso but now I order“tsuyoi ko-hi” (a bad translation of strong coffee) to get the equivalent of a long black.
Video shows the hard work behind it
Good work
This video alone has sparked a desire to go to Japan. Thank you so much for opening my eyes to this outstanding coffee culture.
I was ready to watch, listen, and learn for another 10 minutes! Fantastic video
Thank you, Jack! Glad you enjoyed it ☕️
Thank you for this video, I love it! Sometimes I forgot that Tetsu Kasuya is from Japan 😅 didn't know why
Greeting from Japan...well, not quite because I'm currently living in the UK to study, but I'm purely Japanese ;)
Thanks for such a great video! Let me add some context/small tips as to why Japan is so obsessed with coffee: it might be because most of us have been used to drinking green tea, or just Japanese tea in general, since we were little kids, and this probably built up our tolerance to caffeine. Plus, though canned coffee is a unique part of Japanese coffee culture, we have many other canned/bottled versions of drinks that I've never seen in any other country, not just coffee... Like, did you know Japan has "canned miso soup", "canned curry drink", and even "canned ramen"?
Also, it was wonderful to see James comments on our coffee culture in Japan! I got to know him after I moved to the UK, and he really helped me understand the "coffee culture landscape" in the UK. As much as I love Japanese coffee diversity, I also loved the beautiful and sophisticated coffee culture in the UK/Europe :) Thanks for the great video!
because it is similar to green tea?
I love the Japanese obsessive tendency with things like coffee, analog stereos, paper, etc. Seoul has a great coffee culture, too. It’s not as nth-degree, but you’ll never lack for specialty coffee there.
I live in China, and it is sloooowly becoming a thing here, too, especially now that Yunnan province is becoming increasingly recognized for its unique coffees (very fruity and acidic). Many of the bigger chains that have specialty pour overs as an option almost make it a point to carry a Yunnan coffee, and I think it’s because it’s a lot easier to market a niche thing like that in China if you sprinkle in some national pride.
1st video I see on your channel.
As a coffee lover who lived in japan for a year, you totally had me there!
i want an hour long version of this video. it’s such an interesting topic
5:14 I love the British accent when he says “Coffee”
…and me & dotter stumbled on an old school Kissaten in a building in Umeda when my son was shopping for vintage vinyl records!!
Absolutely loved that hole in the wall Kissaten…
And Doutor is our favourite coffee chain now 😅😅😅😅
Can’t wait to return to Osaka & Kyoto next year!!
Really top notch editing and narrative! Keep it up!
I have been to that Starbucks in japan, right on Shibuya Crossing.
I got a table on the second or third floor, looking out over the crossing. Was a great way to unwind and just watch Japanese people and tourists go past that famous street crossing
that first kissaten owner you visited seemed like such a lovely person, his smile is infectious! 😊
Strong earthquake alarm sound edited into a video was kinda.... 0:33
Such a great video! Excellent storytelling 👏
I went to two Kissatens while in Tokyo and absolutely loved both roasts. But what I'm missing is the vending machines selling green tea AND coffee. Much better coffee from a vending machine than you get here in Germany at most bakeries and train stations.
Thank you so much for your brilliant documentary! I'm Japanese living in Tokyo but I never knew DOUTOR meant "doctor" in Portuguese 😂
I saw lots of coffee in Vietnam, and a lot of that was French influenced. When i was there it was around 2014, so this was a taste the Vietnamese had changed over many years.
really well-edited and colored, great work!
Great video, and this even address the current craze about craft coffee. There's almost too many coffee stores now everywhere!
Great video, channel deserves more views.
Loooove this!
One of my early memories of Japan, visiting my family, was of coffee milk after visiting the baths. It was hands down my favorite drink there.
Amazingly well done video! I just wish it was longer
I went to Japan, and had some darn good coffee in a cafe that was open daily from 11:00-17:00.
On one hand, how do they stay afloat? On the other, words cannot fully describe my desire to live in a culture where someone can make a living wage with those working hours.
385 views in an hour, now that's an undervalued channel
Thank you for the fantastic video and very informative.
I am a Japanese who is ignorant about the history of coffee in Japan, but I believe that originally there was a culture of tea in Japan for temporary rest during the day, which combined with that, coffee became an option. And before chain stores such as Starbucks, Doutor, etc. became established as they are today, privately owned jazz cafes were a big part of the coffee culture.
The earthquake alert sound is triggering my PTSD from earthquakes
Great video. My dream destination just gained another layer to explore - the Japanese coffe domain 😊
As a brazilian watching this video, I cound't be happier to learn about that Café Paulista chain! Really high end quality video. I've subscribed on the spot haha
Awesome video on two subjects I'm very passionate about, coffee being the newer one. Instant subscribe!
Amazing video!
I would really like to see more of the independent stores in Japan and what makes both coffee in general and newer waves of coffee stand out in Japan.
Now, I want to go back to Japan. Haven't been in seven years.
7:40 can confirm. Grew up in Japan eating coffee flavored everything , led to drinking canned and instant coffee sticks.
Loved the collab with James Hoffman
Great video! I love the kissaten culture out here: Ginza has a rich history with Paulista and Cafe de l'Ambre. Love these places ❤☕
Australians have a heritage of coffee brought here by the Greeks, Italians, Spanish and French, going back to the 1950's. Starbucks failed in Australia because none of us drink drip-filtered coffee, and we would not pay for such swill. I hear it is because, in the US, 120v electricity supply takes water kettles 30 minutes to boil water.
It was Japan where I got my taste for coffee, couldn’t stand it before, but I needed to neck cafffee au les to wake up on early shifts. I later had a fresh black brew from a machine in a hotel and I’ve been drinking it black ever since
New Zealand also has a interesting relationship with coffee, starbucks even failed to become popular here because their coffee wasn't good enough for us. 😅
Enjoyed this video sooo much! More vlogging style explainers please :)
Thanks for the great video! I lived in Japan and loved that you're never more than a few minutes from a coffee 24 hours a day.
It’s interesting to see that some of the Japanese brands of canned coffee are seemingly trying to break into the Australian market at the moment; for me, I thought that they were pretty specific flavour and form factors (hot can vending machines are not common in Melbourne!) so can’t wait to see if if they are successful
Grew up in Japan but I would never have thought Japan is the third biggest coffee consuming country! We might drink a lot of coffee, but I feel like there are a lot less coffee connossier or nerds compared to the US or Western Europe. As you mentioned about the high sale of instant coffee in Japan, most people are fine with it and buying canned coffee when on the go. (It's not as common to take away a coffee cup everyday for work from shops like Starbucks, those are more of a luxury when you need somewhere to sit bc there aren't many public benches in Japan.) Not many house holds have mocha pots or cafetieres either, but drip coffee bags are a popular choice when making coffee at home.
This is the typical idiotic statistics. Japan has a very large population, and taking the absolute consumption doesn't mean anything, you have to consider the pro capite consumption if you want to know how deep coffee is engrained into local culture. The Japanese are average coffee consumers. They do not rank in the first 10 countries in consumption pro capite, which are Northern European countries, Finland having the largest pro capite consumption in the world, but Norway, Luxembourg, Belgium, Germany, Switzerland rank very high. Basically: European countries with a cold weather, plus Canada.
Italy has a peculiar coffee culture (being the birth country of espresso and Moka, which are now widespread all over the place) but has an overall average coffee consumption, and so has Japan. As an Italian I can say that I noticed since I was a child the Germans drink much more coffee. We had some German friends as hosts in our house and they would drink Moka coffee as it was Nescafé :-)
@@uffa00001 yeah thought so 😅 I still think tea (not black tea, but green tea or barley tea) is the inoffensive, everyday drink Japanese people reach out for, just like it's the drink people serve for visitors at home or in offices. Black tea or coffee feels more fancy.
One of the main reasons why I think coffee has become popular in Japan if not mentioned is that vending machines (and some stores) you can get a hot can of coffee. Now on a cold day around winter time you may just want something to warm your hands and buying a hot coffee from a vending machine fits the bill.
25+ Years ago when I was in the US Air Force in Northern Japan, I developed a serious addiction to Japanese canned coffee (Green Mountain Blend!) and restaurant iced coffee. Still nothing like it here in the US. There may be a touch of nostalgia coloring my memories ;-)
i saw japan and james hoffmann , clicked imedietly
Very interesting video thank you for all your effort
The hot coffee in a can vending machines amazed me when I went to Tokyo in the early 2000s. Convenience, selection and taste on the street corner all for about 100 Yen . First time I went to Starbucks was in Yokohama, I think, at about 11pm. It was busy, vibrant and a pleasant experience. When I came back to London I tried the same thing and they were all closed by 7pm.😄
Wow!!…really??…7pm??
At least in my country they close between 9.30pm to 11.30pm on weekdays depending on locations…
But there are a few 24hrs ones…
This is an awesome video! Time to visit Japan. 😁
Great video !!!!🎉
Of course we are obsessed with coffee. A typical work day requires 4 cups.
Wake up at 6 (Coffee)
Leave by 7
Get to work by 9 (Coffee)
Lunch break at 12-1 (Coffee)
1-4 work (Coffee)
5-8 informal company drinking / stay at office for overtime.
Get home by 10-11
Sleep at 12
A typical days work. repeat that 300 times a year, for 45 years.
Love this video!😍
Watching this in The Factory cafe in Bangkok.
Coffee and Specialty coffee is absolutely booming here, especially in Chiang Mai, Thailand's coffee capital.
Great vid!
Can't wait to visit Japan.
This easily earned a sub from me! Very cool, very comprehensive! I wanted to keep watching but I guess it had to end some time. It must be hard filming hours of footage for a 11 minute video.
Feel like this is a good introduction, but there’s a lot of opportunity to focus in.
For example, it’s not really culture to carry a cup of hot coffee. Taking one on the morning train would be a bad idea.
Espresso culture is here, but the culture is drip coffee.
The kissaten don’t open for morning coffee on the way to work. There usually aren’t morning coffee places outside a few chains. I think coffee people usually drink that at home. There’s a significant number of small local unbranded neighborhood roasters who serve this market. I saw one described, very accurately, as like a shop out of Zelda in a review.
As well there is the curious culture here of going to a cafe alone. Often in the western chains you see rows of individuals tuned inward, studying or working or doing something solo. This is a chair occupation situation. It’s not lunch or a morning tea. It can make full cafes eerily quiet.
Coffee snobbery here also seems kinda of limited. As you say coffee is everywhere and while tribes are Tully’s or Starbucks or local or foreign based loyalties like around Kiyosumishirakawa for speciality brand/blends, mostly coffee is coffee.
Kissatens are about a retro or luxurious experience, rather than coffee purity. Carrying around a Frappuccino while shopping is an image/experience.
The thing that always amazes me is how these local sellers and their chain competition like Kaldi keep their beans fresh with about 20 options of single origin and various blends.
The other thing I’ve seen is the late afternoon coffee. I’m not sure if that is peculiar to the place I worked, but I couldn’t drink a strong coffee around 4/5 every day the way these guys did or I’d never sleep.
And yeh- no idea how the vending machine / canned and bottled coffee survives. Probably by being considered a separate drink to a cup of coffee- being portable. Perhaps better thought of as what Japanese drink instead of caffeinated soft drinks. Most of it tastes terrible, is full of odd distinctions and differentiations and there is fresh cheap convenience store coffee which is usually a much better option. But the hot ones do warm your hands in winter!
I’ve happily moved to drip coffee, but every now and again I crave crema and I still have fond beacon like memories of places that’ll do me a strong macchiato in the morning.
When I lived in Tokyo getting all those vending machine coffees and tiny cups from cafes was the best. Like so easy to just have a little treat!
Excellent video!
I can’t believe I just caught a glimpse of murmur coffee, my favourite coffee shop in the world!😊