IndyCar's Billion Dollar Mistake: How One Team Changed Racing Forever

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  • Опубліковано 27 вер 2024
  • In 1971, USAC's Indy Car series had a title sponsor paying three-times as much money as NASCAR's title sponsor. While Winston gave NASCAR millions of dollars across three decades, Indy Car lost their sponsor after one year. Their potential growth cut off almost as soon as it began. And it was all because of one team.
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    Narrated by Brock Beard

КОМЕНТАРІ • 239

  • @nascarmanHistory
    @nascarmanHistory  4 роки тому +160

    Random little side story: If you look at the IndyCar schedule at 0:40, you see there was supposed to be a race at "Mountaineer Speedway" on August 8th. Mountaineer was supposed to be a an almost identical copy of the Milwaukee Mile built in West Virginia. They had the groundbreaking ceremony in early 1971 and started a little construction, but couldn't finish it in time and the whole track ended up being cancelled. A lost speedway before it was even finished.

    • @CaptainTylor19
      @CaptainTylor19 4 роки тому +4

      As race fan from WV I had heard about the Mountaineer Speedway but didn't know the story about why it didn't happen.

    • @MrChristopherHaas
      @MrChristopherHaas 4 роки тому +9

      THANK YOU. I still remember this page in my Milwaukee Mile racing programs. I remember wondering about that race that didn’t happen, didn’t show up in records. Then, after not finding answers, I forgot. Until now. Meanwhile at least a dozen Milwaukee Miles have been built while the Mile itself sits quietly.

    • @HODIUSDUDE
      @HODIUSDUDE 4 роки тому +16

      I'm not convinced that they ever did ANY construction. There was a groundbreaking ceremony on Jan 4th 1971 which appears to be little more than a photo op. The construction contract for earth removal was not awarded until April (to Farmers Construction Co of Clarksburg W. VA). Around the same time in April, Linn Hendershot resigned as the Public Relations Director for USAC and took on that role for Mountaineer Speedway. Yet, there is no newspaper info regarding any progress between April and July. The race, scheduled for Aug 8th, was officially cancelled on June 29th. By October 1971, Hendershot had begun working for NASCAR.
      In February of 1972, USAC filed a law suit against the Ohio Casuality Insurance Co (who put up the performance bond for Mountaineer Speedway "assuring that the track would be race ready in 1971"). An article covering that suit states "after ground breaking ceremonies, work on the project halted.."

    • @cmderinchief
      @cmderinchief 4 роки тому +5

      I know we are talking 1971 but was there any concept art or anything of what the place would have looked like? Would there have been any distinguishing characteristics making it unique from Milwaukee? If so, maybe it will be enough for the rFactor track designers to whip something up.

    • @MrChristopherHaas
      @MrChristopherHaas 4 роки тому +2

      ChiefG5150 that would be investing, I’d like to see that

  • @psychlops924
    @psychlops924 4 роки тому +92

    I was literally trying to explain the impact of tabaco sponsorship on racing to my wife earlier this week. Great timing haha

    • @user-cs3zs6jn1d
      @user-cs3zs6jn1d 4 роки тому +4

      Anything like mine, she still don't understand.

    • @RanjitDhote
      @RanjitDhote 4 роки тому

      Ppppp

    • @loduca16
      @loduca16 4 роки тому +2

      I’m sure she was enthralled

  • @lockerracing7121
    @lockerracing7121 4 роки тому +54

    Marlboro also sponsored the Marlboro Challenge (CART's version of an all star event in the late 80s), and had a rolling bonus that would go to whoever could win a race from the pole position, well into the 90s

    • @zlinedavid
      @zlinedavid 3 роки тому +1

      They also had the Marlboro 500 (Michigan, then Fontana) and the Marlboro Grand Prix (Meadowlands). They also had a million dollar incentive if anyone could win all 3 in the same year.

  • @racermac1988
    @racermac1988 3 роки тому +8

    I'll add a touch more in regards to "Big Tobacco" in the world of racing...
    RJR (Winston) and Phillip Morris (Marlboro) weren't the only ones who shoved money at Motorsports than anyone could dream of.
    Silver Creek Tobacco for several years sponsored the now defunct American Speed Association (ASA), U.S. Smokeless Tobacco under the Skoal & Copenhagen brands backed World of Outlaws, USAC, and DIRT for many seasons, and Southern Pride was a big sponsor with United Speed Alliance Racing (USAR) and Hooters Pro Cup.
    To a further extent with RJR, the impact wasn't just in Cup but was at a grassroots level as well as the "NASCAR Winston Racing Series" revolutionized the concept of local tracks competition for National Prize money... In addition under NASCAR Weekly sanction, RJR would give the member tracks annual budgeted funds for improvements needed to the facilities.
    While also backing NASCAR in the Southeast, RJR (Winston) took its marketing power to the West Coast as well as it sponsored National Hot Rod Association (NHRA) just as long as it's involvement with NASCAR and had a similar program for NHRA member tracks as well.
    Big Tobacco in motorsports did many good things, albeit "dirty money" in some regard for what it often leads to to patrons of the product... However it's led to many problems that the sport has never learned from. That's a topic for another day.

  • @senorsoupe
    @senorsoupe 4 роки тому +180

    Oh Indycar and it's long history of shooting itself in the foot

    • @saintsfan270
      @saintsfan270 4 роки тому +1

      senorsoupe big up fort William

    • @dshiznit12a
      @dshiznit12a 4 роки тому +14

      Usac could ruin a wet dream

    • @insertcolorherehawk3761
      @insertcolorherehawk3761 4 роки тому +4

      and thus, the First Split

    • @HODIUSDUDE
      @HODIUSDUDE 4 роки тому +3

      @@insertcolorherehawk3761 Nah.. the first split happened nearly 70 years earlier between the ACA and the AAA.

    • @WootTootZoot
      @WootTootZoot 4 роки тому +2

      IMSA, same thing.

  • @The52car
    @The52car 4 роки тому +15

    It pains me every time I think of USACs stumblings in the 70s...
    Thanks for another great Indycar video.

  • @schmoop14
    @schmoop14 4 роки тому +15

    And on the track, well, as Al Unser himself said, “It was supposed to be the Super Team and it was a super flop.” Add in blowing Marlboro series sponsorship and this team is one of the great screwups in IndyCar history.
    I remember those print ads for Marlboro’s IndyCar sponsorship.

  • @PaulMcClennon282
    @PaulMcClennon282 4 роки тому +61

    “Starting in 1972, their money went to Formula One teams.”
    Mclaren: 👀👀👀👀☕️
    Ferrari: 👀👀👀👀🍝

  • @HODIUSDUDE
    @HODIUSDUDE 4 роки тому +16

    @nascarman History Going through all these comments, I wonder how many fans realize that USAC was actually created by Tony Hulman? Might be a good future video. Keep up the great work!

  • @stevenkilsdonk2046
    @stevenkilsdonk2046 4 роки тому +49

    Robin Miller would point out that part of the deal with Marlboro was to remove the dirt tracks from the Championship Trail for a cleaner image. And that this decision damaged the path for a sprint/midget racer to get to Indianapolis. Seeing as the sponsorship deal fell apart after one season, this was not a great decision in hindsight.

    • @SwineBrothers
      @SwineBrothers 4 роки тому +15

      i do have to point out that by 1970, they were using completely different cars for pavement and dirt, and a lot of drivers were doing paved only. i think it was inevitable that dirt was spun off into its own thing.

    • @bduddy55555
      @bduddy55555 4 роки тому +11

      The IRL showed that that path was worthless anyway. Keeping Marlboro was way more important.

    • @NotSteveCook
      @NotSteveCook 4 роки тому +8

      After all, USAC is a 4-letter word

    • @SwineBrothers
      @SwineBrothers 4 роки тому +5

      @@NotSteveCook isn't it though. some of the best racing and the worst officiating.

    • @The52car
      @The52car 4 роки тому +2

      *groan*
      Oh what could have been...

  • @williamford9564
    @williamford9564 4 роки тому +7

    USAC is right up there with the SCCA in case studies of how not to run a run a major racing series.

  • @anthony0358
    @anthony0358 4 роки тому +8

    I do remember Marlboro sponsoring Team Penske, and we were going to have a car race in downtown Manhattan in 1993. Due to having a cigarette company involved, NY Mayor, David Dinkins refused to allow it. How healthy Indy Car would have been in Marlboro had been IndyCar's sponsor during that era of the 1970s

    • @FMecha
      @FMecha 2 роки тому +1

      Well nascarman now made a video about it.

  • @randomreviewsrebooted5156
    @randomreviewsrebooted5156 4 роки тому +18

    I was just listening to one of your IndyCar videos while making a video lol

  • @FMecha
    @FMecha 4 роки тому +27

    4:56 The only reason that happened is because Cup does no longer have a title sponsor, instead using a tiered sponsorship model.
    I wonder if teams could advertise other ISPs in Xfinity Series or outdoor supplies/RV companies in Trucks though.

    • @williamford9564
      @williamford9564 4 роки тому +2

      That is exactly right. The two situations are not directly related.

  • @slisk250
    @slisk250 4 роки тому +5

    The past is the past. Hopefully Roger Penske will live to be a healthy 100 years old. If anyone can protect Indycar and the Indy 500 for the future, he is the guy. Can't wait to see a real 500 post Covid!

  • @bdavis24fan
    @bdavis24fan 4 роки тому +7

    So cool this came out on my birthday. Pretty good present.

  • @weemissile
    @weemissile 4 роки тому +21

    USAC still would have flopped. They sucked at everything, that's why the support for CART in 1979 was so universal.

    • @robertmusgrave9236
      @robertmusgrave9236 4 роки тому +4

      weemissile However the biggest track Indianapolis motor speedway Tony George still supported USAC and tried to revive it under the IRL name with the biggest stars out of the USAC divisions.

    • @Sebastian_Lai614
      @Sebastian_Lai614 4 роки тому +4

      @@robertmusgrave9236 The split really had a great damage on Indycar racing, it takes more than a decade to get out the crisis.

    • @shrimpshrubbery7664
      @shrimpshrubbery7664 4 роки тому +8

      @@robertmusgrave9236 Tony George is an idiot and we will never forgive him for what he did to open wheel racing in the US.

    • @bduddy55555
      @bduddy55555 4 роки тому +3

      They did suck at everything, but money hides a lot of problems. The ultimate reason CART was formed is that purses had been stagnant for decades.

    • @insertcolorherehawk3761
      @insertcolorherehawk3761 4 роки тому +2

      @@Sebastian_Lai614 This was the split that led to CART, not the IRL

  • @mikespinelli516
    @mikespinelli516 3 роки тому +2

    I worked a USAC sprint/midget race at a dirt track, and you know everyone else in short track/dirt track racing had been using radios from race control to line up the cars and all that. USAC was using these 70 year old men holding up chalk boards in the 90's (maybe they still do). I was worried one would get run over. That is my image of USAC, from seeing them in person.

  • @patlatorres7000
    @patlatorres7000 4 роки тому +6

    Actually, if anyone takes the time to read the "White Paper" that Dan Gurney wrote, which led to the formation of Championship Auto Racing Teams, one would see that there was a LOT more involved in the break off than cigarette advertising. Going beyond that, the formation of the IRL was primarily a conflict of egos between Tony George and Andrew Craig (the COO of CART). Tony wanted the entire series to be based around Indy and Craig wanted to challenge the F1 world championship.(which was already feeling threatened by CART's world wide popularity. Once Tony broke off and formed the IRL, USAC came back into the picture and managed to screw things up so badly that they got tossed from Indy. So it wasn't just cigs!

  • @catjudo1
    @catjudo1 4 роки тому +28

    The cigarette sponsored cars had the best paint schemes. Penske and McLaren with Marlboro, Travis Carter with Camel in NASCAR, and of course Lotus with John Player. Just my opinion.

    • @mahiru20ten
      @mahiru20ten 4 роки тому +6

      And the KOOL sponsored cars... Man, those look great too.

    • @BlueFox284
      @BlueFox284 4 роки тому +3

      I also liked the Forsythe Player's cars that Villeneuve & Tracy raced in their champcar days and who could forget the Mild Seven Renaults Alonso won his championships in?

    • @Gordanovich02
      @Gordanovich02 4 роки тому +2

      Copenhagen made for a good scheme... okay not cigarettes as such but still tobacco.
      And I guess it would have been too heavy but I kinda wish when Benson & Hedges sponsored Jordan F1 they had used the same satin gold finish as the packets. Would have looked so good.

    • @elwarrior7967
      @elwarrior7967 4 роки тому +2

      @@Gordanovich02 They tried for a bit in their first year in '96, but it didn't really work. The yellow cars ended up being not only better looking, but iconic

    • @Gordanovich02
      @Gordanovich02 4 роки тому

      @@elwarrior7967 For some reason I completely forgot about the 1996 car.
      IDK, I like it, although I acknowledge some more black to offset the gold would be good.

  • @SwineBrothers
    @SwineBrothers 4 роки тому +9

    it seems weird to me that usac didn't put its foot down, but that's usac for you.

  • @johnjones5354
    @johnjones5354 4 роки тому +3

    Just saw one of the Parnelli cars in the original Viceroy livery on a tour of the IMS museum basement.

    • @The52car
      @The52car 4 роки тому +1

      I saw that email from the museum... I think I might just have to go check out the basement tour myself!

    • @johnjones5354
      @johnjones5354 4 роки тому +2

      @@The52car I highly recommend it.

  • @TheAlphaDingo
    @TheAlphaDingo Рік тому +1

    While I don't like smoking, there's no denying the contribution sponsorships have made to car liveries over the years. So many iconic liveries in different categories emblazoned with cigarette branding

  • @brianchristie7360
    @brianchristie7360 4 роки тому +4

    The Winston story goes waaaaayyyyy beyond where you left off and maybe you should look at another motorsport called "Winston drag racing" for the trail of mighty dollars spent on racing. The 1980's into the 90's was an ashtray for Winston and camel on the nhra tour. Winston and camel backed some major teams and Winston money made it into the pockets of small one man racers as well. I was raised as were my many siblings I have by Winston world championship money won by our dad who was a multi world and division championship driver.

    • @The52car
      @The52car 4 роки тому +2

      And Camel was heavily involved with IMSA sports car racing too.
      But the kind of outside the scope of this video.

    • @FMecha
      @FMecha 4 роки тому +2

      Camel also sponsored F1 drivers and teams until 1993.

  • @juanbautista1851
    @juanbautista1851 4 роки тому +10

    Damn the imagine if Ferrari never got Marlboro sponsorship, would they still be the dynasty they were in the late 90s, early 2000s

    • @rieskame
      @rieskame 4 роки тому +13

      They still have Marlboro and are not quite the dynasty nowadays

    • @ArbitraryOutcome
      @ArbitraryOutcome 4 роки тому +10

      @@rieskame Mission S🅱️innow

    • @Pidjnr
      @Pidjnr 4 роки тому +6

      You could throw it back further to McLaren in the 80s...

    • @juanbautista1851
      @juanbautista1851 4 роки тому +1

      Maybe Williams or Ferrari squeak out a title or 2 more , this might be a good what if video for Formula 1 imagine senna goes somewhere else than McLaren due to them not being there

    • @truantray
      @truantray 4 роки тому +2

      @@rieskame plus an extra $100M a year from F1 just for being special.

  • @lucasaccount573
    @lucasaccount573 4 роки тому +5

    There was other cigarette companies, like Camel in the 90s but they were also owned by RJ Reynolds.

    • @PaperBanjo64
      @PaperBanjo64 3 роки тому +2

      I think it only applies to cigarettes, Skoal was a sponsor for years, Copenhagen too on AJ Foyt's cars when he raced, think someone else had them in the 80's.

  • @paulgordon9648
    @paulgordon9648 4 роки тому +5

    Now they could have a left handed cigarette company do some sponsorship and maybe Doritos ? lol

  • @jeffcanyafixiy
    @jeffcanyafixiy 4 роки тому +1

    You do top notch work on this channel. Love all the history.
    👍🇺🇸👍🇺🇸

  • @21daytona502
    @21daytona502 4 роки тому +1

    I smoked Marlboro 100 lights for years. Smoking became taboo back in the mid 1990's and many public places including the mall I worked in banned smoking inside. I enjoyed smoking and stopped in 2000, still enjoy the smell but have no desire of lighting one again.

  • @brikshoe6259
    @brikshoe6259 4 роки тому +1

    The road not taken; an interesting hypothesis.

  • @VampireYoshi
    @VampireYoshi 4 роки тому +1

    In auto racing, there are different answers to the same questions. By the late 1980s, CART was beginning to rival F1 in terms of prestige, to the point that the reigning F1 champion left at the height of his powers to go and compete in it. No, IndyCar didn't have a singular monumental sponsor for its sport like NASCAR did, but its major teams were sponsored by the like of: Pennzoil (1980, 1984, 1988), Norton (1981), STP (1982), Texaco (1983), Miller Beer (1985), Budweiser (1986), Cummins (1987), Marlboro (1989, 1991, 1993), Domino's Pizza (1990), and Valvoline (1992), to name only the Indy winners. That's not hurting for major money.

    • @xSoccerxCorex
      @xSoccerxCorex 4 роки тому +4

      it hurt enough that it caused a split that led to cart. maybe pay attention to the video. by the end of the decade, the biggest issue was prize money being crap. if usac hadn't shoed away marlboro there is NO split and NO cart because money wouldn't had been an issue at that time.

  • @Trainlover1995
    @Trainlover1995 Рік тому

    If Marlboro never left, we wouldn’t have the NTT IndyCar Series.
    We would have the USAC Gold Crown Series presented by someone or rather.

  • @maxleitschuh7076
    @maxleitschuh7076 4 роки тому +2

    I'm not so sure keeping Marlboro would have changed things. USAC would have just found another way to screw it all up. USAC needed competence, not money. With Marlboro's money they would have just been a richer clusterf*ck.

    • @insertcolorherehawk3761
      @insertcolorherehawk3761 4 роки тому

      And that's why they the teams even started the CART-USAC split

    • @FMecha
      @FMecha 4 роки тому +1

      As mentioned on another comment, USAC found another sponsor (Citigroup, a bank company) and still screwed themselves.

  • @CaptainTylor19
    @CaptainTylor19 4 роки тому +5

    There was a camel cigarette car in nascar.

    • @areasevenpro
      @areasevenpro 4 роки тому +13

      Winston and Camel were both R. J. Reynolds brands at the time.

    • @mtfan
      @mtfan 4 роки тому +7

      Camel was an RJ Reynolds brand, as was Winston. They would allow brands from their same parent company to participate.

    • @CaptainTylor19
      @CaptainTylor19 4 роки тому +1

      Thank you both for the clarification.

  • @wibblewabblewoo6249
    @wibblewabblewoo6249 2 роки тому +1

    I appreciate most ppl watching this are (a) American and (b) therefore don’t even know what snooker is…
    …but, somewhere, a (British?!) UA-camr needs to make a similar video about snooker losing their tobacco advertising, it would be 99% the same 😂

  • @kevinhuneycutt9691
    @kevinhuneycutt9691 3 роки тому

    Their sponsorship went up in smoke.

  • @HighLiner15
    @HighLiner15 4 роки тому +2

    Why does it seem like anytime an Unser was involved with just about anything auto 🚘 disaster is soon to follow. Everything except Pikes Peak.
    Just 1 mans opinion 🤙

  • @jasonmoyer
    @jasonmoyer 4 роки тому +2

    How was RJR able to bypass the Viceroy Rule in NASCAR with Jimmy Spencer's Camel car?

    • @butchs.4239
      @butchs.4239 4 роки тому +4

      RJR owned both Winston and Camel brands, so no conflict.

    • @jasonmoyer
      @jasonmoyer 4 роки тому +2

      Yeah, I just looked into the history of both brands. I forgot that RJR sold Winston to another company.

  • @kevinmoore4887
    @kevinmoore4887 4 роки тому +2

    If you don't lock up a contract, free enterprise will prevail.
    Ridiculous profit margin...
    Cigarettes are replaced by energy drinks.

    • @FMecha
      @FMecha Рік тому

      It looks like crypto is now the new cigarette/energy drink money.

  • @Nitron2097
    @Nitron2097 4 роки тому +2

    Wow. Could USAC actually do ANYTHING right?

    • @insertcolorherehawk3761
      @insertcolorherehawk3761 4 роки тому +5

      No, which is why they would lose the teams by the 80s and lose out in the first split

    • @FMecha
      @FMecha 3 роки тому +5

      Then they got fired by IRL in 1997 for screwing up two race scorings in a row.

    • @sunnybeech74
      @sunnybeech74 3 роки тому +1

      Nope.

  • @johnhanson403
    @johnhanson403 4 роки тому +5

    In the 90s, Winston girls at the track would give me 3 packs of Winston's if I showed them I already had a pack to prove I smoked. If small local short tracks held any NASCAR event, no matter how small, they were taken care of with Winston money. (painted Winston red & white for example)

    • @thechad7171
      @thechad7171 3 роки тому

      ssame thing at a nascar track but you got a carton of winstons

  • @FMecha
    @FMecha 3 роки тому

    Late to the party but is the thumbnail a David Land reference? (He's an IndyCar guy first but he haven't used the Agency FB font in his thumbnail for last few months).

    • @nascarmanHistory
      @nascarmanHistory  3 роки тому +3

      Not really a reference, I just thought the font looked good. But once I made it, I thought it did look like one of his so it's an unintentional but noticeable somewhat-tribute to his videos.

  • @chrisuncleahmad
    @chrisuncleahmad 3 роки тому

    I never knew Phoenix hosted races in the early 70s!

  • @allabouthewaves4354
    @allabouthewaves4354 3 роки тому

    I’m scratching my head wondering why Walmart never sponsored Mark Martin.

  • @Corvoreviews
    @Corvoreviews 3 роки тому

    Wasn't jimmy spencer sponsored by camel? Interesting, that this sponsorship came past in nascar

    • @xSoccerxCorex
      @xSoccerxCorex 3 роки тому +1

      camel was a winston brand. if it wasn't a winston brand, it was a snuff brand. that's all they'd allow

  • @jongallant6054
    @jongallant6054 2 роки тому

    Viceroy died after that too. They had too many vices on contracts.

  • @DennyHomestead-sk8pk
    @DennyHomestead-sk8pk Рік тому

    When is the big tv networks going to have to pay for the money they made showing sports that had tobacco sponsorship. After all, they are the vehicle for all this addiction out there.

  • @jamesgentry13
    @jamesgentry13 4 роки тому +2

    Marlboro STILL sponsors Team Penske. Just under different means

    • @ZontarDow
      @ZontarDow 3 роки тому +2

      Yeah but unlike Ferrari they actually accomplish Mission: Win now

    • @musyarofah1
      @musyarofah1 3 роки тому

      wait, I never see the 'MISSION WINNOW' decal on Penske

    • @iancooley9848
      @iancooley9848 3 роки тому

      @@musyarofah1 It is under different branding tho

  • @DoctorAustin
    @DoctorAustin 3 роки тому

    USAC was fine in spite of losing tobacco. Maybe that was part of it's success. cart hung on to tobacco sponsorship until the last instant, and then half the field was unsponsored. cart had other problems, but this one can't be overlooked.

    • @xSoccerxCorex
      @xSoccerxCorex 3 роки тому +1

      it wasn't fine, why did you think there was a original split to begin with? smh!

    • @DoctorAustin
      @DoctorAustin 3 роки тому

      @@xSoccerxCorex USAC did have other problems, but not having tobacco money didn't bankrupt them. We all knew the tobacco ad ban was coming, and a few years ahead of time too.

  • @10manycars
    @10manycars 4 роки тому

    Please splain... NASCAR held the "Viceroy Rule" regarding rivalry sponsors until 2020 yet in the late 90's while the Cup series was still sponsored by Winston there was the Camel sponsored car driven by Jimmy Spencer. I'm guessing all RJ Reynolds all good?

    • @FMecha
      @FMecha 4 роки тому +1

      Camel was an RJR brand.

    • @iancooley9848
      @iancooley9848 3 роки тому

      @10manycars Basically yes because Camel cigs where a second brand owned by RJ himself.

  • @davidradecki7120
    @davidradecki7120 4 роки тому

    This is BS as it applies to the USAC CART split. Tobacco money had much less to play with this then USAC's control of the series, they were much more concerned around the 500 and little else mattered. I met Gurney around the time he wrote that letter, and they were pissed about prize money distribution, and the lack of promotion for the rest of the races that occupied the series, if you could call it a series back then. Tobacco had a huge effect o
    ver the series, but b=very little with leaving USAC and the formation of CART. And by the way Marlboro sponsored a whole lot more then Emmo's car.

  • @NascarNixon
    @NascarNixon 4 роки тому +11

    You can thank me later

  • @jsmith282
    @jsmith282 3 роки тому +1

    Indycar failures 2 splits and viceroy cigarettes

  • @mikepolen5903
    @mikepolen5903 4 роки тому

    At Long Beach in the mid 90's, I watched one of the most sinister tobacco promotion events ever. Several state of the art racing simulators setup with Marlboro logos everywhere, all cordoned off with access limited to adult smokers. Kids stacked ten deep at the ropes watching smokers enjoy the super cool simulators...this has tainted my view of Penske ever since.

  • @squiggyg.8415
    @squiggyg.8415 4 роки тому

    Racing sponsors products killed fans

  • @bigbearlife6642
    @bigbearlife6642 3 роки тому

    Wrong i dont have a list but i can think of at least 1 nascar team that had another cigarette sponsor! Camels back in the 80s and 90s

    • @FMecha
      @FMecha 3 роки тому +1

      Camel was/is an RJR brand (at the time of sponsorship).

  • @TracksideViews
    @TracksideViews 4 роки тому +1

    They gave out cartons of cigarettes at the track and got fans hooked on racing and smoking.

  • @tomshiba51
    @tomshiba51 4 роки тому

    Gee, I wonder if Lance Armstrong would've bent to being sponsored by big tobacco?

    • @truantray
      @truantray 4 роки тому

      True story, AMGEN sponsored the Tour of California and made EPO.

    • @tomshiba51
      @tomshiba51 4 роки тому

      @@truantray Well, that's one way to hedge your bets.

    • @roydrink
      @roydrink 2 роки тому

      He even did a commercial for AMGEN on the first day broadcast of the Tour, which got pulled quickly…

  • @csonkaperdido
    @csonkaperdido 4 роки тому +3

    Ahhh... Indycar/CART/USAC/Indy Racing League....
    The absolute kings of poor decisions.
    Seriously, what's now known as Nascar used to be... Oh wait... Nascar....
    American open wheel racing is arguably the best racing in the world... Yet it's got less TV audience than the junior league of Nascar.
    Probably worse ratings than "sports" like golf, and nothing against golf, but could you possibly think of a more boring "sport" to put on TV?
    I use the "'s because... Well yeah technically it's a sport, but you can't call golfers athletes. Fat, drunk guys cigarette smoking (and smoking while playing the " sport ") like John Daly are NOT athletes.
    I bet fishing has a higher TV audience than Indycar.
    Shit, I bet "American Ninja Warriors" has like 20 times more viewers than Indycar now.
    Such a shame.
    Literally the fastest race cars in the world.
    More lead changes in 1 race than an entire season of F1.
    Some of the best drivers in the world.
    Racing on ovals, road courses, street tracks and nobody watches.
    It's their own fault.
    But it's still a damn shame.
    I have hope now because Roger Penske owns Indycar - but let's be real here. Dude is like 82 years old and could literally die tomorrow. Not that he's in poor health, he's going strong for 80+ years old.
    But the average life expectancy is around 75.
    He's already literally beating the clock, living on borrowed time, or whatever cliche you wanna use.
    I will still watch because I love it... But if you had just randomly given marketing rights to Preparation H butthole ointment and just stopped bickering 45 years ago I bet it would be more popular than Nascar now.

  • @irvhh143
    @irvhh143 4 роки тому +1

    Cigarette money really distorted the business model for auto racing in general. The glory days of F1 were the 50s and 60s. This was when Ferrari would roll a GP car out the garage and test it by blasting around the back streets. The massive money turned the cars into overpowered mutants. 6 wheels, sucker fans? Why would Fiat, Ford sponsor a vehicle with more in common with a moon lander than a sporty car a college student could afford?

  • @scottl.1568
    @scottl.1568 2 роки тому

    whut

  • @doghouse416
    @doghouse416 4 роки тому +5

    Instead in 2020 NASCAR decided to get behind a fake story about perceived racism over a loser driver, got on their knees and pushed this losers car in solidarity, and went Woke so now they gonna go Broke.

    • @insertcolorherehawk3761
      @insertcolorherehawk3761 4 роки тому

      NASCAR is having a massive problem with viewership, but that's not it
      Also, I don't mind the removal of traitors from being part of the identity of the sport

    • @bufallobiff
      @bufallobiff 4 роки тому

      @@insertcolorherehawk3761 Without those 'traitors' you wouldn't have a NASCAR. They were and are the base that a PC NASCAR seems embarrassed by lately. Do you plan on erasing the history of the Rebel 300s and 400s, The Southern 500s the Dixie 500s from the record books ? It's a shame that J.W. Booth didn't take out Lincoln 4 years earlier. Look at the lives that would have been saved.......

    • @insertcolorherehawk3761
      @insertcolorherehawk3761 4 роки тому

      @@bufallobiff Nah, there would be a NASCAR, the fans that are true fans respect the history of the sport, not of the region(read, they understand the sport is what happens when people go into horsetracks instead of running rallies)

  • @Lampropeltis32
    @Lampropeltis32 4 роки тому

    Just more farting around by USUCK; almost the worst ever motorsports sanctioning body. Of course its red-headed step-child, the eaRL is obviously the worst. Thank gawd they f###ed up like that so that CART was formed and gave us excellent Indycar racing for at least half of my life. Sigh. Maybe someday it will be good again.

  • @JimmyKraktov
    @JimmyKraktov 4 роки тому

    Watching a bunch of cars diving around the same track, over and over, isn't my idea of a good time.

  • @Tugboatpb
    @Tugboatpb 4 роки тому

    Bring back cigarette sponsors

  • @georgemallory797
    @georgemallory797 4 роки тому +2

    It won't matter what NASCAR does now. Their pandering to Bubba Smollet ruined them for a long long time. Fans don't forget when their sport insults their very character. These professional sports leagues will all receive an honorary degree in macroeconomics just days or weeks away. Should be gratifying to watch their new enthusiasm for acquiring fans once their funds dry up.

  • @bufallobiff
    @bufallobiff 4 роки тому +2

    Coulda, woulda, shoulda........some guy named nascarman talking about Indycar mistakes ? Your namesake series has become so politicized that no one wants to watch it except the 'woke'. With Lucky Dogs, stage racing and the inevitable "big one" with the resulting green, white checkers it doesn't even resemble auto racing any more........

    • @lottieluna123
      @lottieluna123 4 роки тому +3

      Hey buddy you blow in from stupid town?

    • @bufallobiff
      @bufallobiff 4 роки тому

      @@lottieluna123 Obviously another woke CRASHCAR fan and BTW, I'm not your buddy........

    • @lottieluna123
      @lottieluna123 4 роки тому +3

      @@bufallobiff 1 Black driver in a BLM car does not mean the whole sport is "woke" and BTW, I'm not your guy, friend.

    • @xhub107
      @xhub107 4 роки тому +2

      @@bufallobiff been looking throught the whole comment section and still couldn't find who tf asked

    • @The52car
      @The52car 4 роки тому +1

      nascarman history has forgotten more about Indycar than you'll ever know.
      His content is top notch, username aside.

  • @weenisbuttacis7627
    @weenisbuttacis7627 4 роки тому +1

    3:56 I like ya cut g

  • @NotSteveCook
    @NotSteveCook 4 роки тому +80

    "USAC: the kings of screwing things up" - Robin L. Miller
    A.J. was dead right. USAC should've realised the sponsorship conflict that Viceroy's presence presented.
    Unless PPG's contract with CART was long-term, I can't imagine why they never signed Marlboro as their title sponsor.

    • @xSoccerxCorex
      @xSoccerxCorex 4 роки тому +6

      because marlboro felt they were better off sponsoring teams and drivers instead of a whole series. of course, they didn't come back in any form in american racing for 15 years ago.

    • @insertcolorherehawk3761
      @insertcolorherehawk3761 4 роки тому +1

      I think PPG's *was* long term

    • @almostfm
      @almostfm 3 роки тому +7

      USAC had a long history of snatching defeat from the jaws of victory.

  • @cmderinchief
    @cmderinchief 4 роки тому +19

    Ugh...IndyCar. The “what if” racing series. It’s the story of their existence.

    • @brendanadams3796
      @brendanadams3796 4 роки тому +6

      I know it. IndyCar racing is really awesome, but they have yet to make the right moves to popularize themselves and secure market share.

    • @insertcolorherehawk3761
      @insertcolorherehawk3761 4 роки тому +5

      @@brendanadams3796 CART was the right move

    • @insertcolorherehawk3761
      @insertcolorherehawk3761 4 роки тому +3

      @@brendanadams3796 They had to fix the problems of Tony George in the 90s and recover from the split(where they were the outright #2 series on the planet), their decisions have actually been doing that, they just gave to fill in a massive hole

  • @billfunk3168
    @billfunk3168 4 роки тому +7

    I remember pretty girls passing out packs of Marlboros at MIS.

    • @WideAwakeViking
      @WideAwakeViking 4 роки тому +1

      I remember back in the late 1980's-1990's people passing out Marlboro 10 packs free at Laguna Seca raceway during the indycar events.

    • @jgvtc559
      @jgvtc559 4 роки тому +1

      @@WideAwakeViking pretty insane to think

    • @interstate366
      @interstate366 3 роки тому

      They still were in the mid-00s, at least outside the main gates. Went to the races at Richmond and there were booths with some of the most gorgeous women my horny college student (at the time) eyes had ever seen handing out Marlboros.

  • @JB91710
    @JB91710 4 роки тому +7

    I would choose getting rid of cigarettes altogether over building up racing with their money.

  • @canon1753
    @canon1753 4 роки тому +7

    Never knew this! Thanks!

  • @DavidLand91
    @DavidLand91 4 роки тому +12

    I'm cringing so hard lol

    • @DL-nn1ws
      @DL-nn1ws 4 роки тому +1

      Why did you not think of making this vid earlier?

    • @The52car
      @The52car 4 роки тому

      Same bro lol

  • @Bozar069
    @Bozar069 4 роки тому +9

    Tobacco sponsorship made for some great racing. Motorsports have been in a decline since they were banned.

    • @sam21462
      @sam21462 2 роки тому

      If by "motorsports" you mean everything except F1 who is now bigger than ever and by "banned" you mean by everyone but Ferrari who is still dripping in that sweet sweet cancer money.

    • @Bozar069
      @Bozar069 2 роки тому

      @@sam21462 Is F1 really bigger though? Where are the privateers?

    • @sam21462
      @sam21462 2 роки тому

      @@Bozar069 - I suppose it depends on your meaning of "privateers". HAAS, Aston Martin, and hell, even RBR and AlphaTauri are, basically, in private hands.

  • @Sincopare
    @Sincopare 4 роки тому +1

    To miss the opportunity to grow your sport with the soon to be world #1 brand of cigarette...

  • @Thors_Garage
    @Thors_Garage 3 роки тому +2

    Marlboro is still in F1 on the Ferrari but you don't know it unless you look closely. Mission Winnow sound familiar?

    • @musyarofah1
      @musyarofah1 3 роки тому +1

      yeah we get it, it's just that we don't care since Ferrari car sucks anyway.

    • @iancooley9848
      @iancooley9848 3 роки тому

      @@musyarofah1 Exactly

  • @patrickracer43
    @patrickracer43 3 роки тому +1

    Basically, USAC fumbled the bag, because of course they did

  • @jmed412
    @jmed412 4 роки тому +2

    Didn't Camel sponsor a NASCAR team?

    • @danielbullock4703
      @danielbullock4703 3 роки тому +1

      Yes, but Camel was owned by RJ Reynolds who also owned Winston.

  • @emobassist
    @emobassist 3 роки тому

    I actually miss the tobacco sponsorships in racing I know it's wrong but it's just so cool to me. But we're all adults cand choose to smoke just because the company wants to sponsor a race car doesn't mean we're going to smoke more it's our decision. As for appealing to children it's all about the parenting just because the kids see the sponsor and racing doesn't mean they're just going to run out and smoke

  • @utetopia1620
    @utetopia1620 4 роки тому +2

    And if Marlboro had stayed, instead of going to F1, F1 may not have grown to the levels it did. Ayrton Senna may have had a different sponsor, or not even driven for McLaren. McLaren may not have grown as a team and car brand either.

    • @BlueFox284
      @BlueFox284 4 роки тому +3

      A lot of smaller teams & drivers never would have made it to the track. In those days Phillip Morris would give money to anyone who wasn't already sponsored by a tobacco company. One just had to ask. Look at Arturo Merzario who walked around with a Marlboro patch on his cowboy hat. . .

    • @insertcolorherehawk3761
      @insertcolorherehawk3761 4 роки тому +1

      IndyCar might have fell a couple pegs, but after the first split, CART made the series a massive hit on TV, especially with sponsorship from Copenhagen, Marlboro, Players, and so on

    • @whatnow3185
      @whatnow3185 4 роки тому +2

      Ron Denis used Marlboro money to buy Team McLaren from Teddy Mayer & Amanda McLaren

    • @truantray
      @truantray 4 роки тому

      @@whatnow3185 McLaren had marlboro years before Ron Dennis.

  • @SAVINGEZRA
    @SAVINGEZRA 3 роки тому +1

    I always wondered why Jeff Burton was allowed to run an AT&T sponsored car in the NASCAR Sprint Cup Series lol

  • @edgein3299
    @edgein3299 4 роки тому +1

    Who even smokes Viceroys?

    • @interstate366
      @interstate366 3 роки тому

      I’ve never even seen a pack, and I worked at a convenience store for a time.

  • @f.kieranfinney457
    @f.kieranfinney457 Рік тому

    No amount of money is worth advertising for death sticks.

  • @AutoRockinRacing94
    @AutoRockinRacing94 3 роки тому

    Just learned about the opener at Argentina. Such an absolute random place to host an AOWR race. Especially, to kick off the year.

  • @myself-ow7ji
    @myself-ow7ji 3 роки тому

    Idk why, but im craving for a cigarette.

  • @metaldrivermd2333
    @metaldrivermd2333 3 роки тому +1

    Before Energy Drinks we have Cigarrettes

  • @alexstewart9068
    @alexstewart9068 2 роки тому

    So much cancer...

  • @jgvtc559
    @jgvtc559 4 роки тому

    2:41 coolest car ive ever seen what was that

  • @greggc.touftree5936
    @greggc.touftree5936 4 роки тому +4

    F1's loss of Tobacco money was a MASSIVE HIT. It's what we have to thank for the cars we have today and only giant auto makers are able to win.

    • @williamford9564
      @williamford9564 4 роки тому +5

      It also hurt CART. Players was a major car ( Forsythe Green), race ( Toronto Grand Prix) and driver development supporter. They left in 2003 and it hurt the series big time. Forsythe had been a top running team and four years later they were totally out of the series.

    • @whatnow3185
      @whatnow3185 4 роки тому +2

      Ferrari & McLaren..still get tabbaco money today. But for the Australian F1 race. they have to delete the decials .!!!

    • @truantray
      @truantray 4 роки тому +3

      Not quite... F1 lost tobacco but gained huge TV revenues, but that gets split unequally among teams.

    • @truantray
      @truantray 4 роки тому +1

      @sticklift and lung cancer deaths continue to drop.

    • @byanymeansnecessary9329
      @byanymeansnecessary9329 3 роки тому +1

      When was the last time a giant auto maker didn't win? They have always won. Ford funded the DFV

  • @jabber1990
    @jabber1990 4 роки тому

    wait...they don't' allow conflicting sponsors in NASCAR?
    .....so you're just going to ignore the fact that Sunoco fuel is put in the Shell/Pennzoil and Loves cars?

    • @xSoccerxCorex
      @xSoccerxCorex 4 роки тому +2

      sunoco was never the title sponsor, that's why.

    • @FMecha
      @FMecha 3 роки тому +3

      Supposedly the Viceroy rule also protected tire and fuel suppliers, but for the latter these companies could advertise motor oils.

  • @Ultegra10SPD
    @Ultegra10SPD 2 роки тому

    Didnt Camel have a car in nascar in the late 90s - early 2000s? 23? -R

    • @ZontarDow
      @ZontarDow 2 роки тому

      Camel and Winston have the same owner.

  • @juniorjohnson9509
    @juniorjohnson9509 4 роки тому +1

    This is what happens when a racing series is ruled by committee instead of being a dictatorship.

    • @spac18
      @spac18 4 роки тому

      True, Bernie was much better than Liberty in running F1

  • @llanitedave
    @llanitedave 4 роки тому

    If they really needed blood money for sponsorships, maybe they could have made a deal with whoever was exporting blood diamonds.

  • @FukU2222
    @FukU2222 4 роки тому +1

    This is a sport which has an extreme risk of injury, even the spectators.... And not just a puck or a ball to the face - idk why leagues/governing/sanctioning bodies are so uppity about cigarette ads...

    • @byanymeansnecessary9329
      @byanymeansnecessary9329 3 роки тому +2

      Because they have harmed and killed millions unnecessarily

    • @iancooley9848
      @iancooley9848 3 роки тому

      @FukU2222 Yes just look into FIA's Safety Regulations for Formula 1 racing venues and safety standards for the drivers of the sport.