Unleash your inner influencer

Influencers are everywhere, shaping how products are perceived.
But influencers aren't just big media personalities online-they exist in every industry. At its core, influence is the ability to impact how someone or something develops, behaves, or thinks.
For PMMs, there’s much to learn from these figures, whether enhancing influence in the workplace or positioning products more effectively.
In this video, Olivia McNaughten (Senior Director of Product Marketing & Partnerships at GRIN) shares key insights on the power of influence and how to make a lasting impact at work by becoming a trusted expert.
You can watch the full video on the member's dashboard. As a Pro or Exec Member, you’ll have access to another 700+ hours of product marketing strategy footage for endless ideas and insights that you can take forward to become a growth machine.
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