Відео

This is a great step-by-step execution plan. However, after listening to it carefully, I come out with the bitter feeling that such presentations are addressing rather large size companies featuring multiple departments (marketing, sales, advertising, etc). For small 25-staff companies like mine where marketing, sales and A&P activities are conducted by a small number of people grouped under one single "Sales" department, would such detailed presentation still apply and be relevant, or should I look at other video presentation resources?

What’s the gain 🤷🏻‍♂️

I wish it was longer

We agree! Interactive webpages over the old school PDF one-pager!

These videos are great!

Thank you Where d I get to start your videos

Great summary and excellent definition! Thank you for your help!

charly gale you are so beautiful

if you are truly great in positioning you don't need to think of what the market is doing.. YOU create the market.. YOU become who people think of AS being the market/solution.. by being totally the best coolest way to get the result people want Apple never looked at what others were doing.. they created the breakthrough GREAT products that market research would have said was too simple etc

so many people on so many channels saying the same script and getting big money for giving advice to people but no real track record but people want hope

Great content!

The 'Journey' you have mentioned being Awareness, Consideration, etc., falls under the marketing funnel i believe. The 'journey' would rather be every single touchpoint where the customer has first interacted with your brand until the final purchase occurs.

Yi Lin is the BEST!!!❤

Insightfully an advanced level of information please make more detailed explanation video

Useful

Why obsessed about this comparison. Let's fuckin' focus on driving revenue😅

Very good video! Thanks.

really very straight forward explanation of positioning

Love the analogies and tips. Can't believe such value add doesn't have engagement and get the credit it deserves.

Perfect

Phenomenal episode! Madison laid down PLG in such a digestible way. You should have Gina from Duolingo next. Both of these women Id say are tied for queens of PLG

unfortunately, the story doesn't give either brand any advantage because nobody can remember if it's the duracell bunny or the energizer bunny or what...

👏👏👏

Where is the link to the full video?

This is really helpful! Can you also share some questions for someone who is a beginner in product marketing and does not have any past PMM experience?

It would be great to see a example of the messaging framework visually even if it is a small scale document.

As someone who is moving from brand marketing to product marketing, this is a super helpful breakdown! Thanks so much!

Absolutely loved this. ❤

Take lessons from Uber? Why?

😊 'Promo SM'

Great timing! I was just searching for this video. Thank you. Can we get a video on how to build a business case?

Very clever and exactly what I'm trying to achieve with my new product.

Love the content. Generally product positioning is done on the unique value proposition what your product offers other than competitiors. In that case is Value proposition and the product positioning the same?

@sarah Din. Thank you so much for this. I love your approach to solving the problem. Key takeaway for me was that you didnt just look at where you are winning today, but you also looked for "greenfields" . Awesome interview guys!

Nicely explained. Very precise video.

Like your information. I'm at this stage in my business plan but have different words to describe my strategies. Great content.

Branding is about staying top of mind and relevant to the consumers. 🎉

Promo`SM

Who is the person Lauren is speaking with in this video? Thanks!

moms spaghetti

Hi there, can you share a link to your source ? Specifically the Pardot paper ? Thank you

*PromoSM* 🤷

This was incredibly valuable. Thanks for sharing.

Hello, do you have any papers discussing about customer segmentation in B2B market? Most I found are about b2c!

Pure gold. Thank you for taking the time to put this video together

That's so wonderful! Dreaming to take part in such a unique growth opportunity.

I have the feeling this is only subjective and superficial content. Why not getting in-depth?

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