An App Called Napster | System Shock Ep 1
Вставка
- Опубліковано 17 жов 2024
- Watch Parts 2 & 3 here: • System Shock
The music world was forever changed when an American teenager named Shawn Fanning started Napster in his dorm room. In doing so, he triggered a momentous shift in how media is consumed everywhere.
#SystemShock #MP3 #Music
--------
System Shock is an original series focused on the stories behind the technology that disrupted industries forever. See the full series here: • System Shock
Like this video? Subscribe: www.youtube.com...
Become a Quicktake Member for exclusive perks: www.youtube.com...
QuickTake Originals is Bloomberg's official premium video channel. We bring you insights and analysis from business, science, and technology experts who are shaping our future. We’re home to Hello World, Giant Leap, Storylines, and the series powering CityLab, Bloomberg Businessweek, Bloomberg Green, and much more.
Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world.
Visit our partner channel QuickTake News for breaking global news and insight in an instant.
We’re launching a brand new series for 2021 called System Shock. This season is about the rise of the mp3, iTunes, streaming and the disruption of modern music industry. Watch Parts 2 & 3 here: ua-cam.com/play/PLqq4LnWs3olWZfE2J2rlb-vOq0c-U23nZ.html
Have an idea for a future season? Let us know in the comments!
Amazing content 🙂
I really never understood the basic technicalities of mp3 until this video! TYVM!
Lots'a love, cheers, & Mabuhay, from tropical Philippines!
Amazing but can you do it for industries other than music? That'd be awesome.
Social from tribe to Friendster to MySpace to Facebook to Snapchat
Idea: Retail store front versus the digital store front: the great migration from the high street to the warehouse.
One dude with a computer vs teams of highly educated executives with billions of dollars. These stories are my favourite.
I’m sure this one is taught in business classes to this day, and will be for a while.
one dude... c'mon man.
Dont forget to note that those executives are still rich. The David Goliah stories please us, but they are not the final story
@@pakopepefdez185 It was literally one dude writing napster in a basement.
@@CesarPastorini Internet piracy sites have more content than all streaming sites combined. That's another part of the legacy.
I was 18 years old in 99. Napster changed my life, I downloaded thousands of songs. It completely opened my mind to different types of music that I would have never listened to. It was a amazing time. Now days kids take for granted that they can listen to what ever music they want to. We were stuck listening to what the DJ on the radio played that day.
It also taught us all the value of patience. Does everyone remember how long it took to download songs on 28,8 and 14,4 kbs routers? If you had a 56k, you were golden 😂
@@cjm8160 ;p; yeah I had Kazza, took forever to download jamiroquai "Virtual insanity" music video. lol
I almost cried watching the vid and reading your comment. We sure lived to see the best times of the internet. I was 12 in 99, and it was EPIC!
Me too 😍
Ok boomer
There was a lot of struggle in downloading music that you want the most. Here's two of them that some of you might remember:
- Your mp3 is 95% downloaded. But then it stops to say "Needs more sources".
- You finally download a song you want. Hit play and you hear, "My fellow Americans. I would like to say once again that I did not have sexual relations with that woman....". I still have that mp3.
Lmao 😂
Those bastards😂😂😂
Lol
The original Rick Roll😂😂
Basically millionaires complaining that they can't be billionaires.
Edit: I'm not talking about the artists.
@absolute freedom of speech or death true artist
@absolute freedom of speech or death tks to how technology evolves, the artist now can truly own 100% what they havee created
Making more than 5 million dollars or 4 million British pounds a year is a diminishing on living a lavish lifestyle. You can still be a happy person with a 35,000 a year salary. They need to understand that money does not buy happiness.
@absolute freedom of speech or death it takes time. Rent and food like everyone else. They dont complain they arent millionaires. Maybe they complain a million hear their record and yet they got paid 5k split between four bandmembers, plus all the cut, and producer costs etc.
Does that even cover minimum food.
So next up: oh sorry, weve got to get jobs for a while no second album.
Only richkids get to do that.
@@davidperry4013 i'd love to know what artists earn 35k! How many tens of millions of streams is that?
I bet a fair few you think have made it get about 1/4 of minimum wage.
"We didn't see the change in technology coming" Actually years ago I read an article how in the late 90s they were given a tech demo of something that was very close to iTunes for downloading music. They were basically screamed at and told "We sell CDs we are NEVER going to do this!". Conversation over. They knew, they just dug in their heels and doubled down.
Indeed. I recall back in 2002-2003 many people were already pointing to the then business model in China (where selling CDs had never worked --- early 90s the market was too small for CDs and late 90s the cheap CD-R and mp3 are already out) and it is essentially what ended up happening in 2010s in the US: adverts and live concerts made up the 90%+ of the income of the music industry with CDs (even those with "bonus" contents such as behind-the-scene interviews) are only as promotion material.
It was a mix. Some were genuinely clueless or in denial, others realized the need for a legitimate alternative.
Sounds like when Netflix tried to sell itself to Blockbuster.
Exactly. The music execs doubled down and said, "Who in the right minds would want to download a single song?" Sometimes the CD album was wack and we only wanted that one song. They had the chance to be the first, they shut down Napster, but opened up Pandora's box in return.
@@AneudiD78 _Pandora's_ Box. I see what you did there.
Bloomberg your Quicktake's series is making me like you.
Continue.
Thanks
@absolute freedom of speech or death Maybe
Dont get your hopes up, you may get push off the cliff
@@brianlaroche8856 Why
@@osamabinladen824 lol ("screenname")
I have a feeling I’m gonna enjoy this new “System shock” series
Please do more of these series
Even before Napster, there were kids with CD-RW drive duplicating CDs and selling them for $5 at school. Napster, Kazaa, and others just sped that up by a thousand times.
In the '80s we listened to Casey Kasem's Top 40 countdown with a stack of blank tapes and a finger on the record button of our dual cassette boom boxes Same crap, different decade, it's just easier today.
Top doc! The fact I was right at the forefront of this revolution will be with me forever. Used to use Napster all night long compiling different genre playlists, I would then burn them, create my own artwork and take them to school the next day and sell them. There'd be rival sellers at school as well and you had to make sure you had the latest tracks and the best artwork. What a time to be alive!
Based on what Larry Kenswil had to say in this, the music execs likely refused to collaborate with the tech partners and didn’t actually give them any useful info about the music business - and it’s precisely that smugness, arrogance, and gatekeeping that will continue to ruin the industry.
Napster was such a big part of my early teens, I even used the chat rooms on a daily basis, was so bummed when it was taken down.
Yeah I discovered alot of new music back in the day from the chat rooms
I discovered a lot of music. How else is an 11 year old going to afford CDs? I am musician and back then had an unmusical family who never listened to music, but was forming first bands then. I sometimes ripped cds from friends but then id never find the new band to tell them about or rely on all their nu metal.
Maybe if they didny destroy radio and MTV i wouldnt have. They were asking for it by killing genre diversity tbh. And then John Peel died few years later was about the only place to hear this stuff.
I see houses of music executives, and i dont see how piracy impacted their income...
I was thinking the exact same thing...
So true
Nailed it.
Though artists income, that's a different story.
@@codyghind most of the artists that they represent are doing fine too... the smaller artist however...
yeah lol they are still rich
And to this day a CD still costs 17$,yet a concert is over 100$,the music industry found a way to make there 💰 💰
@Mcillsonn here in las vegas we call those "intimate" shows and charge double, I haven't been to a small show that was less then 50$ in over 10 years.But I guess it depends where you live
Napster changed the game. Great doc.
The RIAA and the executives were late to the party and then sued their way back in. A real sad tale for the industry stuck in the past with a revolution that could have helped all artists, big and small.
A great example of how the executives only had their eyes on the money and nothing else.
--" Start with the billboard top 200"
_"yeah i'll get right on that thanks"
doesn't.
lmao!
16:53 She still doesn't understand how internet works at this very day and age. Once something is on the internet, you can't delete it. They could've tried to delete all the top 200 billboard songs but people still had those songs as mp3 files on their computers and they could be found again
1:43 the dial-up tone took me back in time. 😳
Superb! Makes miss the 90s even more when everything was so new and exciting. Such simpler times and a much less pervasive internet experience.
my friend spent days downloading from Napster. we were still in high school. good times.
Yeh good days hey.
A song took days😂
we used schools internet because it was way faster :D. Then burned on cds and brought home.
@@TeeDee87 nice 😄
If anything, the MP3 gave the artists their power back. The amount of music I found back then that still influences me today is incredible, while most of people had to listen to radio or mtv...
Not to mention that the napster generation is now buying CD's and vynil because we finally can afford it
Back in the day off Napster I would type in a artist or song title followed by remix. I found so many good mixes back then
I really love all those Bloomberg Quicktake contents...a few weeks ago, you guys did one for Pepsi cola scandal from Phillippines that was really interesting. Whoever is writer/producer for this content, you are doing a fine job. Thanks!
Napster was genius. In those golden years, it was pure magic downloading music you could never find or get anywhere else plus you could talk to the guys who had this music. I was talking to people all over the world who loved the same music as me. Then big business killed it.
This brings back memories of my irc warez days.
irc still going strong
I was born at the very end of 1999, so learning about the history of the mp3 and the popularity of Napster is really interesting me right now
Limewire was the platform I probably used the most.
James Alexander Barnett DP Same.
Kazaa here
@@intoam didn’t matter back in those days so much cause we didn’t have all our financial information stored on them, if I ever had a problem I just used to format the system and start again. Lol
@@jamesalexanderbarnettdp9479 never had that issue running Linux ;)
Winmx who remembers them?
You gotta love the audacity of record label executives calling somebody out for stealing.
At the same time sellinj JUNK as "music artist" that never wrote 1/100 of "their music"
This is such a fantastic video.. one of the best documentaries I have ever seen on UA-cam.
Former music pirate shares 1000 cds.
Laughs in movie modern pirate sharing terabytes of data per day.
Did a Bloomberg video just include an Operation Ivy reference?
I loved Napster. There was a lot of very obscure and underground stuff on there, including live shows that people recorded. I was able to discover lots of new music that wouldn’t have been possible in the same way. I also bought albums by artists I discovered that I really liked on Napster - usually directly from the record label if I could. I was also living in a place where very few musicians visited. It was a very different landscape in so many ways back then but Napster was a wonderful part of it.
I think Daft Punk - Around The World was the first song on Napster I ever downloaded as a kid. OMG 1:48 - THATS WINAMP! That mp3 player is nostalgic af to see featured!!!
I agree with the other commentors, this quick take series finally made me interested in you guys again
Im sure we called it a program back then??
program...application...warez..fuck
you beat me to it.
An app is an app is an app. Been this way since the beginning of computer science.
Yeah, computer programs
In 1999, my friend introduced me to Napster from his friend. On my 33.6kps dial-up, which only netted me a 2-3kps, 4kps on a rare day, downloading one song took me roughly about one to two hours! Then I introduced this to my cousin, then he introduced it to other people and so on. What I liked about Napster is that it allowed me to branch out into other musical genres when I was looking at somebody else's collection.
Arhh i remember Napster like it was yesterday. Im now 32
I hear ya man. It hurts doesn't it. :-(
Yarh.. Yarh. 🏴☠️
Back when apps (applications) were called programs or software.
I was just a kid when Napster came out but it changed how we listened to music. Then we got broadband and I went from taking 20 minutes to download a song to maybe 2. Needless to say I filled up my hard drive with songs.
It wasn't called piracy back then, It was just file sharing, and before that it was just mixed tapes that were gifted.
The one guy from Winamp started a facebook group like two weeks ago, telling his stories regarding their gangs exploits and stories. Very interesting.
the editing in this series is impeccable
I am so glad I was part of this!!
Glad this came recommended! 👍🏼
Amazing quality doc! Amazing, amazing, amazing stuff!
These executives are really washing their stories now, some 20 odd years later.
This documentary is fantastic! Well done!
my inner nerd who desires this information thanks you deeply!!
I wish the world cared about applauding these people who achieved greatness!
10:34 His phraseology is really important here; file sharing was in most respects essentially the same process as tape sharing was in the prior decades. Metallica literally became the band they were due to the underground thrash metal tape sharing networks that took an early liking to them, if they had prosecuted those kids they would've been over before they even made The Black Album.
RIAA CEO: “we saw mp3 as an opportunity” same lady: yeah, that’s the app we’ve talking about this for YEARS. Let me make a friendly phone call and ask for a favor... Yep, CEO... and they labeled the Napster kids as Pirates. WTF
So awesome to see this, i love watching docs on Napster and seeing the history
It is a bit of a misnomer to say that Napster "invented" or that the Seans "created" peer to peer.
Peer to peer was already in use for file sharing before Napster.
Napster made it easy, accessible and attractive to the average user.
However. We were file sharing mp3s prior to 98/99 with other programs.
Thank you for constantly creating such amazing content for us!
I was the first in my neighborhood showing other kids how to use Napster 😂
The big music corporations knew about MP3 and that it will eventually end the way music was sold and made. They were just trying to extend the income from their capital investment as much as possible. They were not a group of old men against progress, the problem was that they did not own the technology, that is the reason why they do not accept the change.
Just like the gas light fought against electric bulbs.
16:22 omg that UI game me nostalgia. Btw make sure you download the ones that have a green color. Most reliable.
It was never called "App" . It was called Software /Application . And it should always be called software.
Program
@@RobertBryk yup or program!
Now people just simply called it app just like app in phone
it's true, it was program, software, etc.
It's short for APPlicaton. A guy named Joseph gets called Joe, what about it?
This should have many more viewers!
Technology moves as fast as I go to the store for beer
I used Napster back in the day. Back when it took 2 hours to download a 3 min song... I had a 300 song collection and a full hard drive😂 1999...
Thinking about all the money I wasted as a 90's kid buying CDs and DVDs....
@Nixon E why
Its extremely ironic that a guy who apparently loved music and audio created MP3 format 🤣🤣🤣
It still amazes me that a couple of nerds in a garage or basement can take down multi billion corporations with thousands of employees and nearly unlimited financial resources.
Brains and wits can be more important than resources sometimes
Those labels were backwards and didn't want to go with the times. It's easy to take down people who are not using the opportunities of their respective times.
Awesome series Bloomberg Quicktake, great job!
Finally quality content on UA-cam. Subbed
I can proudly say I bought ONE music CD in my entire life!!
16:02 is something straight out of the social network 😂
I feel really sorry for the pop stars and music executives of today, only 2 multimillion dollar homes instead of 10.
Napster was the 'UA-cam' back then.
theres a lot more people who were in 7th grade around that time who were on these channels who are able to more eloquently explain the ethics behind sharing and downloading music files on the internet than, "it was the 90's... we were young. we didn't know what we were doing."
Nobody used the word "app" back when Napster was around.
Great video! Also gave me some nostalgia for the late 90s, early 2000s :)
Keep going Bloomberg
The one thing that sucked the most about Napster going down was, there was a lot of cool electronic music on Napster that you couldn't get anywhere else. You couldn't go down to your local music store and buy it, it was only on Napster. And once Napster went down it was gone forever.
Lars Ulrich needs his solid gold shark tank bar, but he’s gonna have to wait another few months... 😢😭
I used to love napster. Childhood memories.
Who else is an pre 2000 internet user??
I started in 1999
First heard about the internet in 95. Got my first AOL account in 1998. My first Amazon order = 2001.🤓😆
😸😸😸 i still use my old AOL email adress from 1999 ..... im 33 now 🤡
From Brazil.
Pra mim esse video possui um registro histórico impecável! Ademais do exposto no video, não da pra calcular o quanto estes "avanços tecnológicos" e "pirataria" proporcionaram de acesso a cultura em todo o mundo, somando a isso a tanto que a arte se põe como força transformadora.
Fui relativamente novo pra ver tudo acontecer, mas herdei por meio dos meus tios o conhecimento destes avanços, a qual guardo com muito carinho coleções de cds físicos e mp3 deste período. Hoje em dia os avanços continuam em diversas areas e estou inserido no mercado de trabalho vivendo essa dinâmica, não alcançaria nada se não estivesse sobre o ombro de gigantes.
Excellent Doc ! Shared ..........
Zoomers will never know the struggle nor the wide eyed amazement of a new world opening.
I like this new system shock series.
Gets views in thousands, but will probably eventually get millions consistently.
22-1-21
*ANGRY LARS ULRICH SOUNDS*
😂😂
He's pretty much know for his Rant on Napster.
11:10 Well I just had the realization that we're going to see TechTV clips in these retrospective videos from now on since TechTV (and ZDTV before it) were ahead of the curb in talking about those emerging technologies.
Whoa, this was a trip down memory lane!
Never thought Indonesia mentioned there in early piracy era. I reckoned at the time Internet is luxury spared only in big company, and I mean tech company by that, not even government made internet readily available.
Im Happy to see another Indonesian watch useful documentary like this
@@manimnaHusna yeah, indonesian youtube content rarely have anything useful, usually just clickbait content or content from 'famous' local UA-camr that I didnt find interested. And as a millenial, Im obviously enjoying piracy back in the day, although its more of 'physical' piracy like bootleg cartridge for NESClone console, bootleg Playstation CD, and VCD because internet didnt even exist (AFAIK) back then in mid 90s until early 2000.
THIS IS UNDERTATED.
remember when sony sent out rootkits on their cds?
and then released a program to remove the rootkits that actually installed more?
@@douglasrogers4675 Didn't recall this part though. But AFAIK soon after this rootkit mess the industry finally killed off CCCDs, even though not all affected releases got the non-CCCD reprints......
Good one. Looking forward to many more in this series
Absolutely amazing!
Brilliant piece of documentary!
That was great. Really enjoyed it!
I am born in Europe in 1988. I have never paid for music or movie ever. Pirate for life. Pirated thousands of cracked softwares etc. I have maybe saved $50.000 in my lifetime compared to if an American heard saw or used all that I have....
18:26 HAHAHA the editing is hilarious
Wow just found this, amazing! On to part 2. ✌🏽❤️
8:53 I love how Indonesia mentioned very first 🤣
So basically Bloomberg is backk
This brought me back to my younger days.... Thks !