Generic Strategies Porter explained
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- Опубліковано 11 лип 2024
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This webseminar explains the three generic competitive strategies of Michael E. Porter. This webseminar is complementary to the webseminar of the value disciplines of Treacy and Wiersema.
Have a look at my webinars concerning these models:
6 Steps of marketing planning: • 6 steps of marketing p...
Treacy & Wiersema's Value strategies explained: • Treacy & Wiersema's Va...
Ansoff's growth matrix explained: • Ansoff growth strategi...
Blue Ocean Strategy: • The Blue Ocean Strateg...
The Value Chain of Porter explained: • Value Chain of Porter ...
Michael Porter's 5 Forces model explained: • Michael Porter's 5 For...
The BCG Model explained: • The BCG model explained
7S model of McKinsey: • 7S Model of McKinsey e...
SWOT Analysis explained: • SWOT analysis explained
Abell's Business Definition explained: • Abell's business defin...
MABA Portfolio analysis explained: • The MABA Analysis/GE M...
Please subscribe to my channel for future webinars and like this video if it is valuable for you!
You can also leave your comments or requests in the section below to ask for any other models which you would like to have explained in a webinar.
Thank you all for watching and good luck with your exams or business!
Got an assignment to focus on Porter's Generic Strategy and it really helped me to understand in much easier way... Excellent work Pepijn
Prima uitleg Pepijn. Fijn dat je een aantal voorbeelden gebruikt, dat maakt tastbaar.Ga zo door!
Excellent and amazing explanation for Porter’s Genric strategy
Hi Pepijin,
Thank you so much.
Your explanations are very clear and understandable. This video helped me to get a better understanding about the theory.
I love the way you are explaining each and every topic ,your approach is so impressive sir
Thank you so much sir
Great Learning in a simple way ! Thanks
Very well explained. Thank you!!
Thank you , have an exam on thursday and you really helped me a lot
Solid explanation...Thank you sir!!
Wow I understood it very well... thank you soo much
you explained it on avery clear way ,thank you
That Nike ad was is the best one ive seen. thought i needed to give credit where due haha
Thank You! Very clear explanation!
Oleksandr Shybinskyi thank you
Thank you very much for your effort and sharing.
These are invaluable videos as all your explanations give clarity and full understanding.
I would love to see if you could share about
1) stakeholders analysis (stakeholders mapping)
2) integrated reporting and
3) TARA Strategy under Risk management.
Cheers!
Very useful, thanks
I really loved this, I would "like" twice if could
This one is also great!I have an exam tomorrow on Porter and this has just helped me revise :)
Great! Good luck! 👍
Fury King
No ...i studied throughout the course but it helped me remember it after seeing this :) I passed the exan really well :)
very well explained thanx a ton bro really appreciate...!!keep it up..!
himanshu sharma thank you and thank you for watching
+Pepijn Schoemaker I loved all ur video bro...very gud work..I will recommend to other to watch ur videos
thank you.
WOW!! very helpful and well explained! Thank you! Im having a coursework at university based on competitive strategies and you saved me! It would be helpful if you provide an example of company that is "stuck in the middle" and failed
Michalis Prodromou It's hard for me to find an international example of a business who is stuck in the middle. A stuck in the middle position happens when a business designed to be low cost starts adding little extra's which don’t add an even amount to the customer value of a product or service.
The business suffers the costs, the customer doesn’t get the benefit.
Or when a differentiated business comes under pressure on prices - perhaps there has been a market disruption from new technology or an ultra low priced competitor from overseas - and starts cutting costs in areas which damage the differentiation advantage.
Try to find an example of a company in your region or country who is, or has been in such a situation.
Good luck!
Thank you Pepijn for this clear explanation :) In another video, can you please explain the Resource-Based View? Looking forward!
Joel Juvinal good idea!
Bedankt! :) I have already subscribed to your channel, so I won't miss it.
Dankjewel! :)
Ryanair, arguably, adopted the Cost Focus Strategy and not the Cost Leadership. They aviation industry was huge already when Ryanair decided to enter the market; then it founded the niche in the European market for the low-cost airlines; especially after the European Union has expanded so abruptly in 2004
And also, Porter's argument about being 'stuck in the middle' is very controversial, as some argues that you can actually be a cost focused company but delivering products or services with desirable benefits if those cost no extras... And companies like IKEA or UNIQLO are doing pretty well when at the same time being 'stuck in the middle'...
Thanks Adam for your contribution. In my example I more or less try to explain in extreme examples the difference between cost leadership and differentiation at first. After these examples I explain what focussing means with niche examples.
To call the European market a 'niche market' (where you can focus on) goes a little bit far... As Porter mentions in his books, a niche market is more like a specific target group (e.g. skaters, single moms, or in this case, Extreme luxery for captains of the industry only). So cost leadership (broad market) suits this example I think.
Concerning your stuck in the middle comment, I totally agree with you as I mention in my video at 6:00min (did you watch it till the end?). There are companies like Ikea who do very well by being stuck in the middle. Though, Ikea is more an operational excellent company in T&W's example rather than being cost leader... (see my other video). That's why it's good there are more sustainable competitive advantage strategies we can choose from.
I always try to stick with the original source, but in this case we are definitely overtaken by time.
Again, thanks for your critical contribution!
Dear Pepijn,
Can I ask something about Competitive Advantages, if I'm a Mathematics Student.
1) Calculator/Pen = Tangible resource, Knowledge of Math = Intangible resource.
2) My Math understanding(no matter the answer is right or wrong) = Capability.
3) My accurate and speed = Core Competencies.
4) My accurate and speed compare with other student are better = Competitive Advantage.
5) And I don't know what is Distinctive Competencies in my sample.
Would you like to give me some advice, because I don't really understand what is "Distinctive Competencies".
Thanks a lot and thanks for your time.
Ace.
Haii sir I want to pursue pH.D in financial services so I need your guidance in preparing statement of proposal
Plz Suggest me some topics which have wide scope in present scenario to do research relating to financial services......
Is the competion in many countries such as india, France, brazil. Consider focus strategy or not?
I couldn't tell you. Focus strategy, or niche marketing which is kind of the same, is very specific per market/country. This is why you always should do a clear external analysis first.
@@PepijnSchoemakerWebinars so, you didn't answer on my question, please answer clearly. is this consider focus strategy or not? For example if x company produce cosmetics and exort it to specific countries as above the company in this case adapt which strategy?
@@ameerprince4763 Dear Ameer, I am very clear. I can't tell you. Focus strategy, or niche marketing is very specific per market/country. This is why you always should do a clear external analysis first to see if this type of strategy could work.
If x company in USA export its product to specific cities such as Paris and athina. This consider specific (focus) strategy market or not?
No abolutely not...
@@PepijnSchoemakerWebinars so if the company has competitive advantage regarding differentiation. the strategy in this case :differentiation strategy?
@@ameerprince4763 well... Differentiation means a lot. But I guess if you put it that way yes. But if people will understand instantly I don't know...
@@PepijnSchoemakerWebinars thanks. So in your opinion the strategy in this case differentiation not focus.
@@ameerprince4763 No. It's not. Focus is niche marketing. A really small group with real specific needs. Not a whole country.
Based on Porter's Competitive Strategies what is the generic strategy of each of:
- RyanAir
- British Airways
- Magna
I only know RyanAir... That would be Cost leadership. There is no rule that says: you should be able to place any Company in one type of theory. It could very well be one of the other known strategies like T&W Ansoff or one of the others.
@@PepijnSchoemakerWebinars Thank you