Nige with the Denby Marrakesh 👌class. I think the premium instant coffees all suffer from the same problem. Cheap robusta coffee beans fuelled the standard instant coffee market for decades (and still does for non-premium ones). Then more people learned about arabica beans and their superior flavour and started expecting better instant coffees. Soon we had '100% arabica' premium instants, which mostly failed to capture it's qualities. Now it seems premium instants have reverted back to a perpetual reformulation of blends and labels to sell it. I don't drink instant anymore but when I did I preferred the cheaper, bolder, robusta dominant ones. They were honest, these premiums are expensive and seldom deliver I find.
Hi Chris, Anders here. I completely agree with everything you say there. I barely touch instant myself. For those times that I need to I've switched to the Lidl clone of Azera which is really very good and way cheaper.
Nige with the Denby Marrakesh 👌class. I think the premium instant coffees all suffer from the same problem. Cheap robusta coffee beans fuelled the standard instant coffee market for decades (and still does for non-premium ones). Then more people learned about arabica beans and their superior flavour and started expecting better instant coffees. Soon we had '100% arabica' premium instants, which mostly failed to capture it's qualities. Now it seems premium instants have reverted back to a perpetual reformulation of blends and labels to sell it. I don't drink instant anymore but when I did I preferred the cheaper, bolder, robusta dominant ones. They were honest, these premiums are expensive and seldom deliver I find.
Hi Chris, Anders here. I completely agree with everything you say there. I barely touch instant myself. For those times that I need to I've switched to the Lidl clone of Azera which is really very good and way cheaper.