I remember how I used to think that aesthetic was really cheesy at the height of its popularity, but these days I'd take its liveliness over the kind of stark minimalism that's taken over tech any day.
Same. I wasn't a youngster at that time (rather, in my 30s), so I have no optimistic visions of youth associated with the aesthetic. But I'm tired of the flatness of minimal design, too.
... Jesus Christ saves He had mercy on me he can save all who all seek him today He made away through calvery repent of all sins today Romans 6:23 For the wages of sin is death, but the free gift of God is eternal life in Christ Jesus our Lord. Come to Jesus Christ today Jesus Christ is only way to heaven Repent and follow him today seek his heart Jesus Christ can fill the emptiness he can fill the void Heaven and hell is real cone to the loving savior today Today is the day of salvation tomorrow might be to late come to the loving savior today Holy Spirit can give you peace purpose and joy and his will today John 3:16-21 16 For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life. 17 For God sent not his Son into the world to condemn the world; but that the world through him might be saved. 18 He that believeth on him is not condemned: but he that believeth not is condemned already, because he hath not believed in the name of the only begotten Son of God. 19 And this is the condemnation, that light is come into the world, and men loved darkness rather than light, because their deeds were evil. 20 For every one that doeth evil hateth the light, neither cometh to the light, lest his deeds should be reproved. 21 But he that doeth truth cometh to the light, that his deeds may be made manifest, that they are wrought in God. Mark 1.15 15 And saying, The time is fulfilled, and the kingdom of God is at hand: repent ye, and believe the gospel. 2 Peter 3:9 The Lord is not slack concerning his promise, as some men count slackness; but is longsuffering to us-ward, not willing that any should perish, but that all should come to repentance. Hebrews 11:6 6 But without faith it is impossible to please him: for he that cometh to God must believe that he is, and that he is a rewarder of them that diligently seek him. Jesus
"The future we were promised" That line really resonated with me, and is the crux of why I find frutiger aero as an aesthetic so captivating. As a kid, it seemed like this kind of setting was just around the corner, and it wouldn't be long before the peaceful bliss portrayed by this aesthetic wouldn't just be splash images on a desktop, but would be reality. Yet that future never came. I think that's why it's so nostalgic beyond just being a prevalent style of the early new millennium. It was like we were looking forward to it. Brings me back to a time when thinking about the future was exciting, and not something I'd rather not do.
On a bright note, the future doesn't turn out like the 1950s retro-futuristic "World of Tomorrow", the 1980s neon dystopian mega slums, or the 2000s overly bright aesthetic with advanced technology and AI but still dystopian. This "future" is not perfect, but at least we're making progress (though humanity's reach for off-world colonies is surprisingly slow).
Personally, I think Frutiger Aero never disappeared but became very unpopular. It is still used in some products like shampoos and beverages but its pretty much past its former glory today
@@ligondesenuts769 It's definitely sad on the one hand, but also very welcome on the other hand. Minimalist design is generally much more accessible to those with vision impairment, for example.
Yes on my school diary also this asthetic used to be there but slowly it disappeared and modern or simple cover started to come. Now I am in college but i miss that school aero vibes
The aesthetic, at the time, felt messy and plastic. Coupled with how slow, unstable, and unpredictable most electronics/operating systems were at the time, people were dying for a sleek, minimalistic, easy to use aesthetic like the one we have today. But now that malware, slow loading webpages, and 5 minute bootups are a thing of the past, the Frutiger Aero actually feels the way it was intended to feel--fast and fresh.
Yes, especially in the Vista era when PCs were still made for the Y2K-esque XP. I'm sure people will look at the uber flat boring designs that followed positively in the next decade or two.
yea you are right my feelings exactly i do miss a lot of from this era but i blamed it for my computer issues. a lot of companies back then tried to show off their graphics even if it didn't make much sense
The mix between marine nature with water and technology really gives a refreshing feeling to the eye in addition to the nostalgia that it gives us thanks to the architecture of 2000-2010 that it shows in some images, and as the comment I saw on a TikTok says "This aesthetic tastes like refreshing ice water with lemon, it smells like that smell when you enter a hospital and it sounds when you just turn on your window computer in the 2000s"
I actually rediscovered this aesthetic while visiting a hospital! Very crisp feeling ! I haven’t seen this much since Elementary/ early middle school but it was definitely my childhood! Have a blessed day y’all!
i remember i had to get a check up at some doctors office that ive never been to and the entire inside was 100% authentic frutiger aero and it was the craziest feeling
the orthodontists office i went to as a kid had this down to a T, with fake palm trees and a real aquarium. During the summer they used to do movie showings on their front yard too. It doesn’t exist anymore though which makes me sad.
As a person who grew up in the 2000s (I am now in my late 20s for context) Frutiger Aero is my childhood. The screens for Windows XP and Vista were the bomb and also IMO the two best computer systems Windows ever had out and also back in the 2000s we had a sense of optimism and the idea that we are at the dawn of a new era and that technology would make our lives better.
I knew the dolphin one instantly, my mom loved this artists work and owned a handful of paitings of his when we lived in Hawaii in the 90s. He has some really cool ones that are less kiddy like, but I immediately recognized it as his work!!
Christian Lassen I think? If it's not his work it's extremely similar. My mom had a print of one of his orca paintings, and I had notebooks in gradeschool with his art on them
This aesthetic really does make me feel like I'm looking back at a clouded memory from when I was super young. It's like the visual counterpart to what a caprisun or a cold bottle of what tastes like after getting out of the pool. Just so many feelings that come with this aesthetic
This aesthetic makes me really melancholic- as said in the video, it shows the "future we were promised", which is starkly different than the future we got. It just makes me sad to remember what we could have.
This was the aesthetic I often saw as a kid! I remember using Windows Vista and 7, and the old iOS with skeuomorphic design. It’s so nostalgic looking back at this good old aesthetic.
0:28 Oh my God There i am!! I'm so happy to be able to contribute to the frutiger aero niche, Ever since early this year i've been absolutely fascinated by this aesthetic. Thank u for this video 🌏🌊💧💚 🌱
Off topic but still somewhat on topic, does anyone remember those fake fish aquarium tank lamps that had moving fish rotating around? I was so jealous of when I went to someone’s house and they had those. Young me was mesmerized by those things. Bring ‘em back 🗣️
I still have mine and it still works!! I used to watch the fish in the lamp for a long time until I inevitably got told to put it off to prevent it from getting too hot lmao. Good times.
The flat design now is more like an unfinished design. It's what a design would look like before you add the drop shadows, shine, 3d effects etc. to it. Like a concept or draft. Design trends now are just draft, or lazy designing. As a 23 year old, the realism, 3d, gadgety design back in the early 2000s made things more unique. It had it's own character, and looked futuristic and fresh. I feel as if they should bring back that design style, with a mix of flat. Mix of the old and new. Eventually trends come to the surface again, so in future, we'll probably see this again. And being a graphic designer myself, I may join the trend on bringing that design style back.
If to you "Design trends now are just draft, or lazy designing" you clearly know nothing about the process when it comes to actual graphic design projects. It's just nostalgia talking.
i agree they gotta be intuitive and easy to understand but shit, everything is literally too simple now and look alike, almost as if they're made by some AI. but still not hating on it tho, I'm pretty sure in the future someone's gonna miss the current design style we have now, it happens with every era after all @@demihau
@@demihau Did you ever try listening to people instead of mouthing off like an arrogant insecure toddler? Both people were literally agreeing with you but added that they felt the current design could use a bit more flair while still keeping its functionality and then you go off acting like they said "lets bring back a two decade old aesthetic with no changes because nostalgia!". "there will always be people who stop developing after 7 years old, just live on autopilot and complain about everything" yep and that's you boo!
@@piquetot2795yo estoy a mitad de carrera de diseño grafico y puedo afirmar con total seguridad que aveces la forma tan simple en la que buscan hacer TODO es simplemente asfixiante, he tenido ideas que muchos de mis compañeros, familia y gente a la que le he preguntado entienden pero simplemente los profesores me piden hacerlo "mas simple" y siento que esta mal acostumbrando a la gente a que le den todo masticado en vez de pensar un poco acerca del diseño. he visto ultimamente el como combinar lo moderno con lo antiguo y se ve simplemente bien, no pierde la funcionalidad pero toma un toque fresco y agradable. Yo naci literalmente en el 2004 y apenas vivi esta epoca pero puedo decir que si se toma lo mejor de ambas cosas se puede llegar a algo satisfactorio.
As someone who has always considered myself a futurist, Frutiger aero has been my jam from the start. In comparison to the minimalist aesthetic now, it feels so much cleaner and optimistic. Modern minimalism is just that, “modern”, it has no place beyond the late 2010’s-early 2020’s. Unless you’re interested in technology like me, you probably don’t look to the future anymore due to current circumstances, but hopefully Frutiger aero gives you the passion to fight for our, and our children’s futures. (BTW AGI is probably gonna be invented by the end of this decade, which will either force governments to have a “robot” tax for corporations, or if it’s autonomous enough, the AGI might take matters of economic inequality in it’s own hands.)
I hope it makes a mainstream comeback one day. cuz the simplistic art direction everyone is going for, nowadays, kinda pisses me off. Specially the blob people, every corporation loves to use
Frutiger Aero is an amazing and nostalgic aesthetic no doubt brought to popularity recently by older Gen Z-ers coming into the age of content creation. As we gain the ability to share parts of our youth we were surrounded by like the Wii Make a Mii Theme or the Windows XP backgrounds, other people see this aesthetic and latch onto it too! Which is great! The hopeful undertones are a wonderful vibe I’m happy to see people long for. However I can definitely see why the O2 rebranded to have a much more minimal style. Could you imagine working in one of those stores through the 2000s? My god, all the white walls and bright lights would make you go blind… damage your eyes at least!
I never thought images could make me happy until I found frutiger aero, it takes me back to the 2000s, especially just looking at those aquaspecial spa's. Thank you for sharing more about frutiger aero. I truly hope with the tiktok slideshows that frutiger aero makes a comeback. In fact in the cola y3000 ad I did see some type of frutiger aero design, looked awesome.
5:50 "комната" translates as "room", so it's "aqua room" 16:28 interesting that sberbank used frutiger aero recently(just like next children hospital). Don't know if modern offices of this bank uses frutiger aero(because I use another bank, but at least their newest atms are in frutiger aero), but they started use it at least from 2016. Also, why is there vhs effect? It's illogical, with frutiger era crt monitors was massively replased by lcd
It's always a depressing experience to visit those sberbank offices. Typically it's a somewhat dimly lit space with warm lighting and when you walk in there you see all those confused elderly people sitting on sofas and low wage bank tellers with dark circles under their eyes... you just feel empty afterwards. But yeah that picture from the video actually looks cool, it reminds me of mirror's edge 2008.
Frutiger aero reminds me of a future that never was. We were promised an optimistic future for humanity which we as children clung on to. Now, as adults, the future seems scarily dystopic and the world has changed: climate change, war, social unrest... I wish I could feel that genuine hope again.
Even the internet has changed from a free and open global platform to a locked-down tool controlled by a cartel of mega corporations who have corrupted it with surveillance capitalism
The company at 17:23 is Polish campany that specializes in soundproof glass/walls. What you see written there (17:23) are just deffirent words used for soundproof like: " dźwiękochłonne, dźwiękoszczelne". Then it says "do biura" - "to/for office", "- Warszawa, Sopot" - "Warsaw - Sopot". Enjoy
4:40 I have seen those images used on cheap/ "brandless" TV boxes. So some brands have used them for real. If you've ever been in a cheap electronics store, you've probably seen it too.
16:5117:20 oh, so i was right when i thought the green office photo looked familiar!! the bank office just across the road from the school i graduated looks exactly like that.. loved that place ever since i was kid. oh and i'm pretty sure most of their offices look similar, it's their signature interior design or something. i do hope they don't change it anytime soon!! it's so pleasing to the eye
My brain will always associate these kind of images to old computer graphics and maybe wallpapers. Since i started to use Windows when there only was Windows 7, this type of aesthetic will always be part of my youth. Really interesting analysis.
It feels like this is going to be the successor to y2k. Whilst y2k focuses on the late 90s and early 2000s; this is more of a mid-late 2000s type of aesthetic. This is probably going to take over soon, especially since the generation that grew up during the mid-late 2000s are now gonna start being nostalgic for the era.
Im glad now many people are appreciating this aesthetic, I’m one of them and only found out about it a few months back, but unknowingly was living through this aesthetic, I really hope more people can create similar, or even more new concepts like frutiger aero, because i feel so tranquil just looking at it
absolutely love the video, and would love to see a part 2! such a great way to bring some attention back to the talented artists behind these pieces, especially in an age where people are constantly reposting things without any credit or knowing who the artist is. and as a graphic design student, aesthetic deep dives like this are really fun from that perspective too!
I love this aesthetic, and funnily enough the dentist in my childhood hometown very much still has remnants of the aesthetic, with aspects of it on the wallpaper and posters there, it really hasn’t changed much from how I remember it as a kid
Great video! Though I have to say that it really isn't strange there aren't more images of the O2 store once you remember that, outside of its aesthetic choice, it's a telecommunications retail store. With that in mind, you quickly realize that this store would've been seen as extremely banal and unremarkable in its original context. It's a reminder of how many ordinary and boring things in our day to day lives never really get recorded down, and that's a historical truth.
My chemistry book has a page in the front that looks like this genre. Has a slanted and slightly wavy periodic table on it, water falling out of a beaker spilling on it, the water closer to us has bigger and bigger H2O molecules on it, all in the middle of a sky with clouds in the background. Kinda tripped me out but thought it was neat
Really cool to see this and old school Jony Ive aesthetic making a comeback. Especially with younger ppl. This is pretty much what we thought the future was gonna look like when I was in middle school in the mi 00s lol.
As a Korean, I remember when I was young, such frutiger aero aesthetic images were used a lot in various software. I also remember it being used a lot as the background of many websites. It makes me nostalgic....
2:36 omg that image triggered a memory... my primary school canteen had frutiger aero wallpaper!! it wasn't as intense as that one, and the memory is fuzzy but it was a water and bubbles i think? wallpaper, the feeling of being in that room just came back to me!
I remember going to the doctor in kindergarten - 3rd grade and logging on to my grandma’s laptop and frutiger aero aesthetic just sorta being there it was beautiful
I have to admit that I don't really like this aesthetic, but I absolutely love these kinds of internet culture research videos. So I'll always watch. 😊 I think the reason I'm not into this aesthetic has to do with me being the exact right age to grow up with this aesthetic in the late 90s and 00s (that Kristian Rees Lassen (sp?)) image is a huge throwback to Lisa Frank from the 90s) and I've seen SO MUCH of it over the years that I've gotten tired of it. I don't know if I ever truly loved it, but now at least it's not my thing. Are many of the people who like frutiger aero maybe gen z? I could be totally off, but that just occurred to me that maybe younger folks haven't been oversaturated with this stuff growing up and thus aren't tired of it. But me preferring the contemporary flat and relatively minimalist graphic design could also be the Nordic in me, lmao. Nordics are all about minimalism in our design.
Yes, many FA fans are gen Z. Windows 7 and 8 wallpapers had a lot of FA, and I guess our love for it is somewhat nostalgia-based. It certainly is for me :)
@@piss7610 It's funny because I'm in between the two of you (among the youngest Millennials, just before Gen Z) and I also feel like I'm in-between the two of you in how I feel about Frutiger Aero. It is extremely nostalgic to me, but not necessarily in a positive way. I associate it with the time period right around the time I was becoming a young teenager, so it reminds me of a more innocent time, but I was already old enough at that point that I preferred "cooler" aesthetics to FA, which always felt very corporate to me.
I think it's just nostalgia, people be nostalgic about the most random stuff, I HATED the aesthetic and still do. I even see some posts nowadays glorifying the coronavirus pandemic like no wtf
@@BarnabyTheEpicDoggothat's me. I'm aware I was pretty lucky all things considered bar not being able to see my fam and having to stay in my 12sq m room all day. But in the initial stages of the pandemic there was for the most part a sense of togetherness and bonding through a common experience I'd very rarely witnessed in my life. Funny how the later stages turned into the opposite of this with the return, and increase of social fragmentation
16:52 omg feels like I've been to a place similar to this when i was a child i often went to sberbank with my mom due to her work. Then these offices with green aesthetic looked like something fro the distant future or dream. Nowadays their design has became more minimalistic, sadly;
The Nintendo music fits perfect, Nintendos Design choices, especially on the WIi really give me this frutiger aero vibe. I remember scrolling through weather channel or news channel and feeling this innocent, hopefull vibe of being connected to the rest of the earth. That vibe or feeling I was unknown of all this time had a term, frutiger aero is actually a big deal for me, thank you!
Back in 2005 when I was 4-5 y/o. One restaurant from my hometown had a rebranding and looked so futuristic and frutiger aero. I’m not joking, even back then the aesthetic would cause the same feeling it causes now with the “nostalgia”. The restaurant was breakfast food or early lunch. It opened early and closed around 7pm. Food was very fresh and good in all. It lasted around two years until it got old and they sold the place. Never saw or have seen (so far) a place that genuinely portrayed what they offered. Good vid!
I absolutely loved this aesthetic, I remember it so much back when I was little and seeing it now makes me happy and wish that it's still used all over the place today, one of the best aesthetics to exist ever in my opinion.
i grew up in this era so these images are especially hardhitting in the nostalgia aspect i guess. it feels like my dreams were in this aethstetic, like i've lived centuries in a 2000s imac screensaver. the consequences of the industrial revolution are boundless
Trigger warning : self-h@rm When I was 19 almost ten years ago I did a stupid thing and took a bunch of pills because I was feeling really overwhelmed with life. I remember going to the hospital emergency and in the waiting in the room I looked up and saw one of the panels was a frutiger aero type image. It was some beautiful cherry blossoms with a blue sky behind it and the panel was even backlit, it was so serene and comforting. I took a picture of it but unfortunately lost it on my old android phone. I’ve always loved this aesthetic and will forever appreciate and remember how comforting they’ve been in my life
15:34 I was so obsessed with Lassen’s work as a kid because I grew up in Maui near where he lived and we even had one of his original paintings at the local library
17:40 I found (I think) The specific Sberbank. It should be located in Karlovy Vary, Czech republic. I couldn’t find the original image unfortunately, however, I did find a different angle of the third image shown from the BHS website. It was hard to find due to the banks shutting down recently in the whole country.
No shit i guessed it. The writing on the upper right side of this photo looked czech, so my guess was czechia or slovakia. Big Polish W The image im talking about is at 16:56
The o2 is a weird one for me. Having been in their old stores so many times I recognised it right away and it became as ubiquitous as something like McDonalds, so seeing people marvel at it was a very strange thing.
I love this video! It was really interesting to see where these photos originated! I will always have a special place in my heart for Frutiger Aero! 🐟🌐
but i think maybe it's the combination of stock photos and all the white highlights and gradients, that obviously looks very fake especially with all the vibrant colours that throws me off. it also looks really overly modern/futuristic. it's still a neat aesthetic though
Did futiger aero scare anyone as a kid? I always used to feel uneasy when seeing things with the aesthetic. It was very uncanny valley to me, so close to reality and yet so, so wrong. I guess this is why things like weirdcore are so offputting, too. Lol
Yeah same! Same as those weird nautical paintings from that one guy. There's often so much stuff, so many colors and so many effects crammed into one place in these Frutiger images. Combined with the things you mentioned, it's so weirdly stressful/unnerving to look at. I always hated the Aquatic/Frutiger Aero wallpapers on XP/7 for that reason, they fucking scared me lol. I still love the aesthetic though, it's very nostalgic and uniquely charming. The uncanny-ness just adds to the charm in my opinion, much like with liminal spaces. I would consider Frutiger Aero to be a liminal aesthetic in itself.
It may make someone feel uneasy not just because it’s a little uncanny, but because the world just doesn’t look like that. But it makes people feel calm BECAUSE the world doesn’t look like that. Like a fresh escape. For me, the aesthetic is.
i remember liking it but i can definitely understand where your coming from. viewing the images now just fills me with this vast emptyness i can’t explain. like i’m longing for the past
The Sberbank green office at 16:27, I believe, is (or was, I don't know if it still works today) located in Karlovy Vary in Czech Republic. The sign at 17:33 reads "Privátní poradenství", which means Private counseling in Czech. It's also quite easy to find, there's a statue of Tomáš Garrigue Masaryk, the first President of Czechoslovakia, in front of it.
Just with the beginning of the video with the music from the Nintendo ds photo gallery, I already knew that I was going to like it. Thank you for the return to childhood 😌
Actually many O2 stores still look the same or at least incredibly similar to this day (at least in my city and the ones i‘ve been to elsewhere in Germany)
I can't believe I called the Sberbank photo origin. Can confirm that since their rebranding 3-4 years ago their office designs have begun to shift more towards a cleaner, more white than green design, more in-line with the post-2014 corporate tech aesthetics, but it is still reminiscent of those old times every time I visit their offices, what with the light green glass planes everywhere and such.
Also yes, they are now pivoting from just bank services to one of the largest tech companies in Russia: they have their own marketplace, delivery services, smart home stuff including Alexa-like assistants, AI developments and so on and so on.
I love this video so much, and if you do a part 2, one of the images I’m most curious about is a cgi dolphin in a pool with steps and there’s like a Chinese transcription on the left. I know it’s super obscure but I love that image a ton and I’m super curious about its origins and why it exists.
Something that interests me most about this aesthetic is how versatile and wide-reaching it is, most popular aesthetics emulate a very certain period, Y2K being very firmly in the early 2000s for example, but frutiger aero stretches from the early 2000s so early 2010s, and has a lot of variety because of that. Early examples tend to be busier while later examples are a bit more restrained, I've also noticed that early examples mostly look more like collages with images being kinda mashed together, and later examples try to blend their images into more cohesive pictures (though are still pretty surreal). Despite this, it's all very definitively frutiger Aero. It is tied together through common motifs like aquatic theming, glossy finishes, hyperrealistic images, bright yet cool color palettes, and a mixture of technology and nature.
Great Video!! Would you consider making one of these for “global village coffeehouse”? It’s like a sister aestethic, time wise behind feuriger aero and I looooove it sm
Man, I only barely remember this aesthetic. I was born in 2007 😭😭 so I really only got to experience this as a toddler. But it still feels so nostalgic, I remember these little things about it. Like this one tape my parents would play for me that acted as a sensory “experience”, I guess. But it used frutiger aero music and visuals every now and then. Sad this aesthetic died out before I was sentient enough to appreciate it though.
I remember how I used to think that aesthetic was really cheesy at the height of its popularity, but these days I'd take its liveliness over the kind of stark minimalism that's taken over tech any day.
Same. I wasn't a youngster at that time (rather, in my 30s), so I have no optimistic visions of youth associated with the aesthetic. But I'm tired of the flatness of minimal design, too.
ua-cam.com/video/SdqonYyGd5I/v-deo.htmlsi=3KW1KeMl9oEeCiqV frutiger aero music video
Right??? Im over here like how can we get Windows to give us back Vista and Win 8 in 2021 but with the same performance
...
Jesus Christ saves
He had mercy on me he can save all who all seek him today He made away through calvery repent of all sins today
Romans 6:23
For the wages of sin is death, but the free gift of God is eternal life in Christ Jesus our Lord.
Come to Jesus Christ today
Jesus Christ is only way to heaven
Repent and follow him today seek his heart Jesus Christ can fill the emptiness he can fill the void
Heaven and hell is real cone to the loving savior today
Today is the day of salvation tomorrow might be to late come to the loving savior today
Holy Spirit can give you peace purpose and joy and his will today
John 3:16-21
16 For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life. 17 For God sent not his Son into the world to condemn the world; but that the world through him might be saved. 18 He that believeth on him is not condemned: but he that believeth not is condemned already, because he hath not believed in the name of the only begotten Son of God. 19 And this is the condemnation, that light is come into the world, and men loved darkness rather than light, because their deeds were evil. 20 For every one that doeth evil hateth the light, neither cometh to the light, lest his deeds should be reproved. 21 But he that doeth truth cometh to the light, that his deeds may be made manifest, that they are wrought in God.
Mark 1.15
15 And saying, The time is fulfilled, and the kingdom of God is at hand: repent ye, and believe the gospel.
2 Peter 3:9
The Lord is not slack concerning his promise, as some men count slackness; but is longsuffering to us-ward, not willing that any should perish, but that all should come to repentance.
Hebrews 11:6
6 But without faith it is impossible to please him: for he that cometh to God must believe that he is, and that he is a rewarder of them that diligently seek him.
Jesus
It's still cheesy and the new minimalist look we have today tops everything
“The future of the past” is a stunningly accurate way to describe this aesthetic.
Yeah but also obvious
@@sweetsunnyvibes Okay, thanks for the input
I feel like it also fits a lot of other aesthetics though. Y2K is a great example.
I always said "promised future that was taken from us"))
@@SasuKrowwhat does y2k mean I’ve seen it everywhere yet I don’t know its meaning
"The future we were promised"
That line really resonated with me, and is the crux of why I find frutiger aero as an aesthetic so captivating. As a kid, it seemed like this kind of setting was just around the corner, and it wouldn't be long before the peaceful bliss portrayed by this aesthetic wouldn't just be splash images on a desktop, but would be reality. Yet that future never came. I think that's why it's so nostalgic beyond just being a prevalent style of the early new millennium. It was like we were looking forward to it. Brings me back to a time when thinking about the future was exciting, and not something I'd rather not do.
On a bright note, the future doesn't turn out like the 1950s retro-futuristic "World of Tomorrow", the 1980s neon dystopian mega slums, or the 2000s overly bright aesthetic with advanced technology and AI but still dystopian. This "future" is not perfect, but at least we're making progress (though humanity's reach for off-world colonies is surprisingly slow).
It might not be a mega slum because birth rates are low, but much of the world looks like a slum regardless right now
Technically, your never living in the future when the future is now.
Oh, so you 2000s kids like Frutiger Aero for the same reason us 90s kids like Cassette Futurism I guess. Makes sense.
@Tonysopranoyafinook That's why I don't live in a socialist nation.
just had the biggest flashback with that intro. totally forgot about that ds camera roll music
Hey its you
You are such a legend. Love your stuff. I really wish I could even meet you one day lmao
Ayyyy ur that one person
The intro really takes me back to the good days, the better days really ƪ(˘⌣˘)ʃ
I love this guy
Frutiger Areo is that feeling when it’s the last day of school before summer break and you wake up early and hear the birds chirping.
I cried on the last day
The best and worst feeling depending on what grade you’re finishing
Personally, I think Frutiger Aero never disappeared but became very unpopular. It is still used in some products like shampoos and beverages but its pretty much past its former glory today
That sucks, I love frutiger aero
@@bruceleesmilkytiddies
Me too but sadly its not used in software anymore
@@ligondesenuts769 It's definitely sad on the one hand, but also very welcome on the other hand. Minimalist design is generally much more accessible to those with vision impairment, for example.
Unless we do something about it!
@@winglessfairy564
I think its a little impossible unless we do something a revival like Vaporwave
I remember my school textbooks in the 2000s/early 2010s having Frutiger Aero designs.
Yes on my school diary also this asthetic used to be there but slowly it disappeared and modern or simple cover started to come. Now I am in college but i miss that school aero vibes
same
Same
The aesthetic, at the time, felt messy and plastic. Coupled with how slow, unstable, and unpredictable most electronics/operating systems were at the time, people were dying for a sleek, minimalistic, easy to use aesthetic like the one we have today.
But now that malware, slow loading webpages, and 5 minute bootups are a thing of the past, the Frutiger Aero actually feels the way it was intended to feel--fast and fresh.
That’s a really interesting thought. It’s like we’ve finally arrived at what we thought, but it doesn’t fully feel like what we envisioned.
Messy and plastic is exactly how I'd describe it. Also, cheap - a lot of default icons for sketchy websites had the same XP-esque design language.
Yes, companies at the time didn't care much about consistent design languages, so the whole frutiger aero thing was offensively messy.
Yes, especially in the Vista era when PCs were still made for the Y2K-esque XP. I'm sure people will look at the uber flat boring designs that followed positively in the next decade or two.
yea you are right my feelings exactly i do miss a lot of from this era but i blamed it for my computer issues. a lot of companies back then tried to show off their graphics even if it didn't make much sense
The mix between marine nature with water and technology really gives a refreshing feeling to the eye in addition to the nostalgia that it gives us thanks to the architecture of 2000-2010 that it shows in some images, and as the comment I saw on a TikTok says "This aesthetic tastes like refreshing ice water with lemon, it smells like that smell when you enter a hospital and it sounds when you just turn on your window computer in the 2000s"
I actually rediscovered this aesthetic while visiting a hospital! Very crisp feeling ! I haven’t seen this much since Elementary/ early middle school but it was definitely my childhood! Have a blessed day y’all!
i remember i had to get a check up at some doctors office that ive never been to and the entire inside was 100% authentic frutiger aero and it was the craziest feeling
SAME! I felt like a kid again :).
yeah i know what u mean, I used to feel like I was in a dream world when I was in frutiger aero offices lol
100% authentic?
Omg where
the orthodontists office i went to as a kid had this down to a T, with fake palm trees and a real aquarium. During the summer they used to do movie showings on their front yard too. It doesn’t exist anymore though which makes me sad.
Y2K era gets so little love considered to 80s and 90s nostalgia. Finally people are starting to recognize the 2000s are worthy.
Ikr
y2k and fa are 2 seperate asthetics.
Its all to do with the time, give it a couple years and people will be nostalgic for the oversimplification and adhd inducing aesthetics of today.
@@Lpkiwiprobably around 2030-40s.
the 2000s was like the 90s but better
thank you for having me! it was really nice to be able to create more frutiger aero content again :)
Me
Yoo
hello, my vapour wave lost media friend
Cool colab.
collab with Jaden Salads! soon? ❤
As a person who grew up in the 2000s (I am now in my late 20s for context) Frutiger Aero is my childhood. The screens for Windows XP and Vista were the bomb and also IMO the two best computer systems Windows ever had out and also back in the 2000s we had a sense of optimism and the idea that we are at the dawn of a new era and that technology would make our lives better.
I'd say the best 2 are XP and 7, cause Vista sucks and 7 keeps the theme but works much better
@@zannierzan9634Vista sucks
unless you've installed service pack on it.
@@zannierzan9634by the time 7 came out, vista was already pretty much fixed. It was pretty much a new skin for vista.
@@SaulGoodmanGaming-Gyatwomp womp
@@emeryduenow did you just say womp womp?
frutiger aero water looks so yummy
Jello
Looks like 3 am water
It looks REALLY clean. Like cleaner than seawater or any untouched body of water
the 3ds' theme works so well here! i'm so glad and happy you included it in your video!
I think this is the DSI one
@@doni7895yeah I think you’re right, such a hood classic
This song is the DSi Photo Channel
Few of these are from 3DS settings
@@sunnyfon9065 oh true lol i only watched like 1 minute of this video
I knew the dolphin one instantly, my mom loved this artists work and owned a handful of paitings of his when we lived in Hawaii in the 90s. He has some really cool ones that are less kiddy like, but I immediately recognized it as his work!!
what’s his name
Christian Lassen I think? If it's not his work it's extremely similar. My mom had a print of one of his orca paintings, and I had notebooks in gradeschool with his art on them
Oh I just got to the part in the video lol. I was right
This aesthetic really does make me feel like I'm looking back at a clouded memory from when I was super young. It's like the visual counterpart to what a caprisun or a cold bottle of what tastes like after getting out of the pool. Just so many feelings that come with this aesthetic
This aesthetic makes me really melancholic- as said in the video, it shows the "future we were promised", which is starkly different than the future we got. It just makes me sad to remember what we could have.
This was the aesthetic I often saw as a kid! I remember using Windows Vista and 7, and the old iOS with skeuomorphic design. It’s so nostalgic looking back at this good old aesthetic.
0:28 Oh my God There i am!!
I'm so happy to be able to contribute to the frutiger aero niche, Ever since early this year i've been absolutely fascinated by this aesthetic. Thank u for this video 🌏🌊💧💚 🌱
Yoooo, is that THE emobunny that made an appearance in one of ShaiiValley's Frutiger Aero videos?
Most of us as kids thought nothing of this but now that I’m older I love the style so much and it brings me to a positive place
Off topic but still somewhat on topic, does anyone remember those fake fish aquarium tank lamps that had moving fish rotating around? I was so jealous of when I went to someone’s house and they had those. Young me was mesmerized by those things. Bring ‘em back 🗣️
Omg exactly what I was thinking about I had them too
they're still available to buy online look them up! i found one for myself & im so excited to order it
I think I used to have one of those also! It was a Discovery Kids one, and this video was making me think of it!
They are still a thing. I believe their call fish lamps. Be careful though because apparently they are fire hazards even the new models are
I still have mine and it still works!! I used to watch the fish in the lamp for a long time until I inevitably got told to put it off to prevent it from getting too hot lmao. Good times.
The flat design now is more like an unfinished design. It's what a design would look like before you add the drop shadows, shine, 3d effects etc. to it. Like a concept or draft. Design trends now are just draft, or lazy designing.
As a 23 year old, the realism, 3d, gadgety design back in the early 2000s made things more unique. It had it's own character, and looked futuristic and fresh. I feel as if they should bring back that design style, with a mix of flat. Mix of the old and new. Eventually trends come to the surface again, so in future, we'll probably see this again. And being a graphic designer myself, I may join the trend on bringing that design style back.
If to you "Design trends now are just draft, or lazy designing" you clearly know nothing about the process when it comes to actual graphic design projects. It's just nostalgia talking.
i agree they gotta be intuitive and easy to understand but shit, everything is literally too simple now and look alike, almost as if they're made by some AI. but still not hating on it tho, I'm pretty sure in the future someone's gonna miss the current design style we have now, it happens with every era after all @@demihau
@@demihau and you got good taste right miss?
@@demihau Did you ever try listening to people instead of mouthing off like an arrogant insecure toddler? Both people were literally agreeing with you but added that they felt the current design could use a bit more flair while still keeping its functionality and then you go off acting like they said "lets bring back a two decade old aesthetic with no changes because nostalgia!". "there will always be people who stop developing after 7 years old, just live on autopilot and complain about everything" yep and that's you boo!
@@piquetot2795yo estoy a mitad de carrera de diseño grafico y puedo afirmar con total seguridad que aveces la forma tan simple en la que buscan hacer TODO es simplemente asfixiante, he tenido ideas que muchos de mis compañeros, familia y gente a la que le he preguntado entienden pero simplemente los profesores me piden hacerlo "mas simple" y siento que esta mal acostumbrando a la gente a que le den todo masticado en vez de pensar un poco acerca del diseño.
he visto ultimamente el como combinar lo moderno con lo antiguo y se ve simplemente bien, no pierde la funcionalidad pero toma un toque fresco y agradable. Yo naci literalmente en el 2004 y apenas vivi esta epoca pero puedo decir que si se toma lo mejor de ambas cosas se puede llegar a algo satisfactorio.
As someone who has always considered myself a futurist, Frutiger aero has been my jam from the start. In comparison to the minimalist aesthetic now, it feels so much cleaner and optimistic. Modern minimalism is just that, “modern”, it has no place beyond the late 2010’s-early 2020’s. Unless you’re interested in technology like me, you probably don’t look to the future anymore due to current circumstances, but hopefully Frutiger aero gives you the passion to fight for our, and our children’s futures. (BTW AGI is probably gonna be invented by the end of this decade, which will either force governments to have a “robot” tax for corporations, or if it’s autonomous enough, the AGI might take matters of economic inequality in it’s own hands.)
Not enough politicians are talking about AGI and the inevitable existential danger ASI could pose
I love this aesthetic so much makes me feel like I just drank a glass of refreshing cold water, pretty aesthetic
I hope it makes a mainstream comeback one day. cuz the simplistic art direction everyone is going for, nowadays, kinda pisses me off.
Specially the blob people, every corporation loves to use
Frutiger Aero is an amazing and nostalgic aesthetic no doubt brought to popularity recently by older Gen Z-ers coming into the age of content creation. As we gain the ability to share parts of our youth we were surrounded by like the Wii Make a Mii Theme or the Windows XP backgrounds, other people see this aesthetic and latch onto it too! Which is great! The hopeful undertones are a wonderful vibe I’m happy to see people long for.
However I can definitely see why the O2 rebranded to have a much more minimal style. Could you imagine working in one of those stores through the 2000s? My god, all the white walls and bright lights would make you go blind… damage your eyes at least!
I never thought images could make me happy until I found frutiger aero, it takes me back to the 2000s, especially just looking at those aquaspecial spa's. Thank you for sharing more about frutiger aero. I truly hope with the tiktok slideshows that frutiger aero makes a comeback. In fact in the cola y3000 ad I did see some type of frutiger aero design, looked awesome.
5:50 "комната" translates as "room", so it's "aqua room"
16:28 interesting that sberbank used frutiger aero recently(just like next children hospital). Don't know if modern offices of this bank uses frutiger aero(because I use another bank, but at least their newest atms are in frutiger aero), but they started use it at least from 2016.
Also, why is there vhs effect? It's illogical, with frutiger era crt monitors was massively replased by lcd
If anything, there should be a DVD effect, as DVDs were still popular at least early into the era.
Было забавно наблюдать упоминание России в видео
It's always a depressing experience to visit those sberbank offices. Typically it's a somewhat dimly lit space with warm lighting and when you walk in there you see all those confused elderly people sitting on sofas and low wage bank tellers with dark circles under their eyes... you just feel empty afterwards.
But yeah that picture from the video actually looks cool, it reminds me of mirror's edge 2008.
@@tedneverпричем два раза, я так понял у нас в принципе очень любят фрутигер и близкие к нему стили
ну и да, отвечаю поздновато, сорри
What a brilliant idea, I'm in LOVE with this!! Great video, I hope we can collab on something in the future!
Frutiger aero reminds me of a future that never was. We were promised an optimistic future for humanity which we as children clung on to. Now, as adults, the future seems scarily dystopic and the world has changed: climate change, war, social unrest... I wish I could feel that genuine hope again.
Even the internet has changed from a free and open global platform to a locked-down tool controlled by a cartel of mega corporations who have corrupted it with surveillance capitalism
So true yet so sad😢
The company at 17:23 is Polish campany that specializes in soundproof glass/walls. What you see written there (17:23) are just deffirent words used for soundproof like: " dźwiękochłonne, dźwiękoszczelne". Then it says "do biura" - "to/for office", "- Warszawa, Sopot" - "Warsaw - Sopot". Enjoy
4:40
I have seen those images used on cheap/ "brandless" TV boxes. So some brands have used them for real. If you've ever been in a cheap electronics store, you've probably seen it too.
As a person who lives in Florida there are a lot of children hospital’s that have a beach/sea creatures theme to them which I think it pretty cool.
As a 2000s kid it’s wonderful to see I wasn’t hallucinating
16:51 17:20 oh, so i was right when i thought the green office photo looked familiar!! the bank office just across the road from the school i graduated looks exactly like that.. loved that place ever since i was kid. oh and i'm pretty sure most of their offices look similar, it's their signature interior design or something. i do hope they don't change it anytime soon!! it's so pleasing to the eye
I love the ds/3ds music here, really fits the nostalgic vibe :)
My brain will always associate these kind of images to old computer graphics and maybe wallpapers. Since i started to use Windows when there only was Windows 7, this type of aesthetic will always be part of my youth. Really interesting analysis.
I love these style of videos so much it's a break from the loud and quick cuts every video has
It feels like this is going to be the successor to y2k. Whilst y2k focuses on the late 90s and early 2000s; this is more of a mid-late 2000s type of aesthetic. This is probably going to take over soon, especially since the generation that grew up during the mid-late 2000s are now gonna start being nostalgic for the era.
Been waiting for this since I first saw the poll go up and now it's even better knowing it's also a Kylie collab too. Ya love to see it.
Half a year ago, this was the video that helped me found peace and calmness. I revisit this every time I get overwhelmed
Basically it's a vision of the good timeline
you already know this video is going to be a banger when shaii and kylie collab on a video about frutiger aero
I’m dying 😂 this is hilarious
Im glad now many people are appreciating this aesthetic, I’m one of them and only found out about it a few months back, but unknowingly was living through this aesthetic, I really hope more people can create similar, or even more new concepts like frutiger aero, because i feel so tranquil just looking at it
absolutely love the video, and would love to see a part 2! such a great way to bring some attention back to the talented artists behind these pieces, especially in an age where people are constantly reposting things without any credit or knowing who the artist is. and as a graphic design student, aesthetic deep dives like this are really fun from that perspective too!
I love this aesthetic, and funnily enough the dentist in my childhood hometown very much still has remnants of the aesthetic, with aspects of it on the wallpaper and posters there, it really hasn’t changed much from how I remember it as a kid
i can definitely see frutiger aero/metro coming back into the mainstream just like other 'nostalgic' and 'liminal' aesthetics
You two specifically are always using music I feel really nostalgic about, I love that so much
this aesthetic style is what I expected the world of grown ups would be, as a kid, yet that future never came
Great video! Though I have to say that it really isn't strange there aren't more images of the O2 store once you remember that, outside of its aesthetic choice, it's a telecommunications retail store. With that in mind, you quickly realize that this store would've been seen as extremely banal and unremarkable in its original context. It's a reminder of how many ordinary and boring things in our day to day lives never really get recorded down, and that's a historical truth.
My chemistry book has a page in the front that looks like this genre. Has a slanted and slightly wavy periodic table on it, water falling out of a beaker spilling on it, the water closer to us has bigger and bigger H2O molecules on it, all in the middle of a sky with clouds in the background. Kinda tripped me out but thought it was neat
i always adore the nostalgia i receive from this aesthetic
Shoutout to the use of the DSi and 3DS themes used in here. Immediately recognized them and got super happy lol
Really cool to see this and old school Jony Ive aesthetic making a comeback. Especially with younger ppl. This is pretty much what we thought the future was gonna look like when I was in middle school in the mi 00s lol.
looking at Frutiger Aero images while listening to the main menu of wii sports goes hard
i love looking at those pictures for some reason. i have some of his art as my computer wallpaper bc it makes me feel calm & nostalgic
The DSi music 🤧
What?
@@userx8r It brings me good memories
@@userx8ru don’t know the dsi 💀
@@userx8r88, lol
I adore it
As a Korean, I remember when I was young, such frutiger aero aesthetic images were used a lot in various software. I also remember it being used a lot as the background of many websites. It makes me nostalgic....
2:36 omg that image triggered a memory... my primary school canteen had frutiger aero wallpaper!! it wasn't as intense as that one, and the memory is fuzzy but it was a water and bubbles i think? wallpaper, the feeling of being in that room just came back to me!
I remember going to the doctor in kindergarten - 3rd grade and logging on to my grandma’s laptop and frutiger aero aesthetic just sorta being there it was beautiful
I have to admit that I don't really like this aesthetic, but I absolutely love these kinds of internet culture research videos. So I'll always watch. 😊
I think the reason I'm not into this aesthetic has to do with me being the exact right age to grow up with this aesthetic in the late 90s and 00s (that Kristian Rees Lassen (sp?)) image is a huge throwback to Lisa Frank from the 90s) and I've seen SO MUCH of it over the years that I've gotten tired of it. I don't know if I ever truly loved it, but now at least it's not my thing.
Are many of the people who like frutiger aero maybe gen z? I could be totally off, but that just occurred to me that maybe younger folks haven't been oversaturated with this stuff growing up and thus aren't tired of it.
But me preferring the contemporary flat and relatively minimalist graphic design could also be the Nordic in me, lmao. Nordics are all about minimalism in our design.
Yes, many FA fans are gen Z. Windows 7 and 8 wallpapers had a lot of FA, and I guess our love for it is somewhat nostalgia-based. It certainly is for me :)
@@piss7610 It's funny because I'm in between the two of you (among the youngest Millennials, just before Gen Z) and I also feel like I'm in-between the two of you in how I feel about Frutiger Aero. It is extremely nostalgic to me, but not necessarily in a positive way. I associate it with the time period right around the time I was becoming a young teenager, so it reminds me of a more innocent time, but I was already old enough at that point that I preferred "cooler" aesthetics to FA, which always felt very corporate to me.
I think it's just nostalgia, people be nostalgic about the most random stuff, I HATED the aesthetic and still do. I even see some posts nowadays glorifying the coronavirus pandemic like no wtf
@@BarnabyTheEpicDoggothat's me. I'm aware I was pretty lucky all things considered bar not being able to see my fam and having to stay in my 12sq m room all day. But in the initial stages of the pandemic there was for the most part a sense of togetherness and bonding through a common experience I'd very rarely witnessed in my life. Funny how the later stages turned into the opposite of this with the return, and increase of social fragmentation
So this is not nostalgia for the pandemic itself but for that feeling I guess
16:52 omg feels like I've been to a place similar to this
when i was a child i often went to sberbank with my mom due to her work. Then these offices with green aesthetic looked like something fro the distant future or dream. Nowadays their design has became more minimalistic, sadly;
1:17 is also sberbank!!! haha
Fr. Old Sberbank office design is so much better. It was always so refreshing to go there
The Nintendo music fits perfect, Nintendos Design choices, especially on the WIi really give me this frutiger aero vibe. I remember scrolling through weather channel or news channel and feeling this innocent, hopefull vibe of being connected to the rest of the earth. That vibe or feeling I was unknown of all this time had a term, frutiger aero is actually a big deal for me, thank you!
The fact that that one image near the start was from a sensory room company, is kind of fitting to the aesthetic
Back in 2005 when I was 4-5 y/o. One restaurant from my hometown had a rebranding and looked so futuristic and frutiger aero. I’m not joking, even back then the aesthetic would cause the same feeling it causes now with the “nostalgia”. The restaurant was breakfast food or early lunch. It opened early and closed around 7pm. Food was very fresh and good in all. It lasted around two years until it got old and they sold the place. Never saw or have seen (so far) a place that genuinely portrayed what they offered. Good vid!
I absolutely loved this aesthetic, I remember it so much back when I was little and seeing it now makes me happy and wish that it's still used all over the place today, one of the best aesthetics to exist ever in my opinion.
i grew up in this era so these images are especially hardhitting in the nostalgia aspect i guess. it feels like my dreams were in this aethstetic, like i've lived centuries in a 2000s imac screensaver. the consequences of the industrial revolution are boundless
Trigger warning : self-h@rm
When I was 19 almost ten years ago I did a stupid thing and took a bunch of pills because I was feeling really overwhelmed with life. I remember going to the hospital emergency and in the waiting in the room I looked up and saw one of the panels was a frutiger aero type image. It was some beautiful cherry blossoms with a blue sky behind it and the panel was even backlit, it was so serene and comforting. I took a picture of it but unfortunately lost it on my old android phone. I’ve always loved this aesthetic and will forever appreciate and remember how comforting they’ve been in my life
15:34 I was so obsessed with Lassen’s work as a kid because I grew up in Maui near where he lived and we even had one of his original paintings at the local library
Lassen's work is absolutely beautiful. Mesmerizing to look at
Sometimes I wonder if there will ever be a shift in design from minimalism to something as unique as frutiger aero
Alucard pfp ?!?1!?1!1?!?
This video was oddly comforting, thank you 🌍🌊🐠
The Earth Emoji already feels Frutiger Aero.
hearing that nintendo dsi music at the beginning was so nostalgic brought back so many memories
14:19 I JUST WANNA BE PART OF YOUR SYMPHONYYYYYYY 🐬🐬🐬🐬🐬🐬‼️‼️‼️‼️‼️‼️‼️
I thought about the same thing bruh 😂😂
This collaboration was great! It showed up cos I follow Kylie, and it looks like your channel is exactly my sort of thing!
17:40 I found (I think) The specific Sberbank. It should be located in Karlovy Vary, Czech republic. I couldn’t find the original image unfortunately, however, I did find a different angle of the third image shown from the BHS website. It was hard to find due to the banks shutting down recently in the whole country.
No shit i guessed it. The writing on the upper right side of this photo looked czech, so my guess was czechia or slovakia. Big Polish W
The image im talking about is at 16:56
zomg this dug something deep from my memory and the dsi camera music is a bless, thank you for covering this wonderful gem
The o2 is a weird one for me. Having been in their old stores so many times I recognised it right away and it became as ubiquitous as something like McDonalds, so seeing people marvel at it was a very strange thing.
I love this video! It was really interesting to see where these photos originated! I will always have a special place in my heart for Frutiger Aero! 🐟🌐
this aesthetic is so nostalgic but it also feels unsettling to me for some reason
but i think maybe it's the combination of stock photos and all the white highlights and gradients, that obviously looks very fake especially with all the vibrant colours that throws me off. it also looks really overly modern/futuristic. it's still a neat aesthetic though
love seeing colabs like this 🙏
Did futiger aero scare anyone as a kid? I always used to feel uneasy when seeing things with the aesthetic. It was very uncanny valley to me, so close to reality and yet so, so wrong. I guess this is why things like weirdcore are so offputting, too. Lol
i was surprised from it,but not scared
i found them weird of how they looked so real yet it looks like it's obviously fake
whhaaaatt? no way, it was always so refreshing and comforting to look at
Yeah same! Same as those weird nautical paintings from that one guy. There's often so much stuff, so many colors and so many effects crammed into one place in these Frutiger images. Combined with the things you mentioned, it's so weirdly stressful/unnerving to look at. I always hated the Aquatic/Frutiger Aero wallpapers on XP/7 for that reason, they fucking scared me lol. I still love the aesthetic though, it's very nostalgic and uniquely charming. The uncanny-ness just adds to the charm in my opinion, much like with liminal spaces. I would consider Frutiger Aero to be a liminal aesthetic in itself.
It may make someone feel uneasy not just because it’s a little uncanny, but because the world just doesn’t look like that. But it makes people feel calm BECAUSE the world doesn’t look like that. Like a fresh escape. For me, the aesthetic is.
i remember liking it but i can definitely understand where your coming from. viewing the images now just fills me with this vast emptyness i can’t explain. like i’m longing for the past
aww from hearing mostly music from the Nintendo 3ds I was hoping for a 3ds reference atleast once :( great video nonetheless!
The Sberbank green office at 16:27, I believe, is (or was, I don't know if it still works today) located in Karlovy Vary in Czech Republic. The sign at 17:33 reads "Privátní poradenství", which means Private counseling in Czech. It's also quite easy to find, there's a statue of Tomáš Garrigue Masaryk, the first President of Czechoslovakia, in front of it.
Wow, a catchy answer here.
Just with the beginning of the video with the music from the Nintendo ds photo gallery, I already knew that I was going to like it. Thank you for the return to childhood 😌
YOOOOOOO WHAT A COLLAB! 2 DOPE UPCOMING CREATORS LET'S GOOOOOOOO!!!!! 📣
I beg to know the animation you used at 3:14 it brings me so much nastolgia
I really love ur content 😊 I completely forgot about frutiger aero, it feels super nostalgic
the DS sound is SO nostalgic omg
5:53 „komnata“ in russian actually means room in englisch :)
Such a great vid! Just saw my visual at 1:10, glad to be a part of this video. Those were the days.
Actually many O2 stores still look the same or at least incredibly similar to this day (at least in my city and the ones i‘ve been to elsewhere in Germany)
I can't believe I called the Sberbank photo origin. Can confirm that since their rebranding 3-4 years ago their office designs have begun to shift more towards a cleaner, more white than green design, more in-line with the post-2014 corporate tech aesthetics, but it is still reminiscent of those old times every time I visit their offices, what with the light green glass planes everywhere and such.
Also yes, they are now pivoting from just bank services to one of the largest tech companies in Russia: they have their own marketplace, delivery services, smart home stuff including Alexa-like assistants, AI developments and so on and so on.
I love this video so much, and if you do a part 2, one of the images I’m most curious about is a cgi dolphin in a pool with steps and there’s like a Chinese transcription on the left. I know it’s super obscure but I love that image a ton and I’m super curious about its origins and why it exists.
Something that interests me most about this aesthetic is how versatile and wide-reaching it is, most popular aesthetics emulate a very certain period, Y2K being very firmly in the early 2000s for example, but frutiger aero stretches from the early 2000s so early 2010s, and has a lot of variety because of that. Early examples tend to be busier while later examples are a bit more restrained, I've also noticed that early examples mostly look more like collages with images being kinda mashed together, and later examples try to blend their images into more cohesive pictures (though are still pretty surreal). Despite this, it's all very definitively frutiger Aero. It is tied together through common motifs like aquatic theming, glossy finishes, hyperrealistic images, bright yet cool color palettes, and a mixture of technology and nature.
Great Video!! Would you consider making one of these for “global village coffeehouse”? It’s like a sister aestethic, time wise behind feuriger aero and I looooove it sm
Man, I only barely remember this aesthetic. I was born in 2007 😭😭 so I really only got to experience this as a toddler. But it still feels so nostalgic, I remember these little things about it. Like this one tape my parents would play for me that acted as a sensory “experience”, I guess. But it used frutiger aero music and visuals every now and then. Sad this aesthetic died out before I was sentient enough to appreciate it though.
I hope more parts will come. I love this series already!
This legit hit me in the feels somehow. PUHLEASSEEE do a part 2!!! I adore all your content and can't wait to see more!
Text on screen would have been helpful, as I couldn’t spell half of the proper nouns you used throughout! Including “Azado designs”
It’s spelt, “Asadal Designs”, guess I have to help myself.