Love your videos also just found out that I still have stuff that is Frutiger Aero and Frutiger Metro(I was digging through old boxes some were my parent stuff) and they really give me nostalgia vibes of the early 2000s
I found an old touch screen chromebook it's the ones that you can take apart to turn into a tablet and the home screen and lock screen is really Frutiger Aero Soo nostalgic🥹
Frutiger Metro was what I associated with being a teenager when I was a preteen in the very early 2010's, because every 'teen' product had that kind of design in comparison to their minimalist 'adult' counterparts. I mean everyday products like dedorant and other hygiene produts, magazines, makeup, stationery and school supplies etc. etc. buying them when I was 11-12 made me feel like 'a cool teen'
same haha. it's kind of odd how stuff aimed at teens doesn't exactly exist anymore? I feel like there used to be much more of a market for "teen" products. Now everything is either aimed at children or adults.
This aesthetic just reminds me of the scene/emo aesthetic the most. It’s so violently early 2000s and late 90s and is an aesthetic that feels ageless almost. It just reminds me of Target in the clothing section during 2009. It’s so gritty but I know it sounds like Gym Class Heroes and Like a G6. Sounds like JROCK and early emo music.
It's weird seeing all these similar esthetics being mixed together in our current decade because, in my mind, they kind of happened separately or had some kind of progression. Mixing it all together is what makes it more nostalgic, like the greatest hits or something.
Early emo music is not related to this at all. Early emo music is emotional hardcore (where the name emo came from) punk music like Rites Of Spring. But yes, this aesthetic is very much scene and med-late 3rd wave emo.
@@srose1088 This is what postmodernism is about, an amalgamation of everything we've ever done across time and space being present today because of how fast we communicate now
It's not reflection of the 2000s as much as it was a projection of the 2000s ideals of futuristic outlook, and the reality of how the 90s influenced day to day life at the time
Well, early zoomers and late millenials had their popular nostalgic revival of 90's aesthetic with vaporwave last decade. It's time for us late zoomers now
I learned about him from "Domo-Kun Angry Smashfest!", one of the first games I played when I discovered Newgrounds around 2003. Yes, Newgrounds, so it's as edgy as it sounds.
@@JadenSaladsI only switched over from Win7 to Win11 last year because Blender and Unity weren’t supported on there (this was before Unity made their dumb download tax update). Otherwise, I’d probably still be seeing F. Aero everyday. That thing works perfectly fine.
oh my lord the nostalgia hit me like a truck with this one. when i was a kid all my notebooks' covers would have these designs and i would browse through deviantart for hours looking for wallpapers and vector art of these. i had no idea it had a name.. i wanted to be a cool teenager just like this aesthetic looked like...wow..
I am from India and I distinctly remember the rapid shift of notebook front cover design from wildlife and scenary to frutiger metro in 2005/2006. After that frutiger meteo dominated covers till 2010 and then minimal design took over. Seeing this video felt very nostalgic as I used to love those notebook covers.
My design career started in 2001 and you nailed it. But I can’t emphasize enough how this look moved from independent music artwork where it incubated, and jumped to what agencies wanted. Street art was very cool at the time
@@Astral-Cosmonautfor frutiger metro, search stuff such as grungy graphics, vectors, etc. metro was a design interface that had similarities to the aesthetic. For frutiger aero, search stuff such glossy icons, aero ui (as this is also an interface), nature backgrounds/wallpapers/stock images
@@StepOnLegos1 i have the proof that I did in fact make it. I made it on ibisPaintX with different png layers. I'll post it on my community tab briefly a screenshot of my proof if you really want it
I think another good example of Frutiger Metro is Persona 4 Golden's opening, "Shadow World", as well as that game's whole UI design in general. Though that game might have come out a little after this aesthetic was popular.
I don't know how old you are, but you're probably not that much younger than I am (I was born in the late 90s, so somewhere between the last millenials and the first zoomers). I find it so fascinating that younger zoomers are now adopting and revitalizing certain aesthetics that I grew up with but never really thought twice about until recently. In the early 2010s, I remember there being a "90s" resurgence on the internet ("You know you're a 90s kid if you remember so and so", etc.) My friends and I talked about how 90s culture came a couple years late to our country or how we were born in the 90s so we still technically qualify as "90s kids" (we really didn't, we were way too young to remember being alive during the 90s), but we wanted to be part of this in-group so bad because it seemed cool and aesthetic. Now the real 90s kids are in their 30s with their own kids, and the phase of 2000s nostalgia itself has come and is slowly passing, only to be adopted by the slightly younger generation who barely lived through the 2000s but long for the neat things their older siblings grew up with. Such an interesting cycle but damn if it doesn't make me feel old.
@@JadenSaladsNo worries brother! Keep up the great work! And I think The Dictionary of Obscure Sorrows calls it "anemoia" which describes the nostalgic feeling for a time you've never known.
Man I can't believe how quickly the internet jumped onto 90s nostalgia into early 00s. It's why I stop complaining about how present aesthetics are bad because what's cringe now is the next generation's nostalgia. We spent so much time romanticizing the past that we don't take the time to appreciate the good stuff from the present.
I was born in 92 so i got to experience this era. I didn't really think much that it was an aesthetic until the end when i got internet at home around 2006. It's weird because i didn't really think about it until recently and suddenly everyone started talking about it. Thank you for video. Love your other stuff too. Please keep it up 🙏🏻
Its crazy how i was aware of these aesthetics back in the day and i really hated them i thought they were cheesy. I thought minimalism was the way to go. Now getting older and feeling nostalgic for those old styles. The resurgence is something i never thought I'd see
I was born in '96 so my childhood was Frutiger Aero and my teens were Frutiger Metro! Both bring me so much nostalgia :') I was a bit of a 'scene kid' especially in middle school and would have been much more so if my parents had let me XD how I dressed was a somewhat toned down scene look. Ive always wanted to go all out with it though, I just find it fun!
This made me remember I used to make bad Frutiger Merto wallpapers on photoshop when I was in high school. Once I saw those vectors, it all came flooding back.
It's pretty interesting to me that the broad Frutiger aesthetic is the retro-futurism of our time very much like the "atomic age" futurism of the 60's (a la the retro Fallout aesthetic). There's only a few other times in history where the predominant styling was so heavily influenced by what our view of a utopian future could look like.
As someone who attended high school from 2004-2009, I can firmly vouch for this aesthetic. I had my own domo plushie and played little big planet too. I also miss the whole vibe of myspace a lot. I miss the level of control that users used to have over their profile pages back then. Looking back at old archived scene-kid myspace profiles is a real trip. I wish mine was still up so I could look at it. One thing I really remember about this aesthetic were the colors black, pink, white and yellow. Everything was purposely striking and disordered. Lots of paint brush textures and LOTS of stars. Stars symbols everywhere!!
haven’t seen the video yet but thank god someone is talking about this aesthetic!!!! frutiger metro / vector vomit is one of my favorite aesthetics because of how busy it is
I watched a ton of VH1 during their Frutiger Metro era. It was their entire visual voice for a while and pretty fitting for the music they pushed - the white stripes, modest mouse, foo fighters etc etc
i had multiple older cousins that had rooms just like the one in 0:38 and now everytime it takes me back. I hope they are doing well. Thank you for this video and it reminded me of middle school trying to befriend all of the grade 9 kids who were scene and were into this kinda stuff. Love your content, really puts a smile on my face.
@@fugusitis because I made the original comment during watching the video, then I made it to the end and made the edit to my comment without posting a new comment
I noticed that a lot of athletic clothing brands like Nike and Adidas used to use the frutiger metro style in a lot of their clothing items. I have specific memories of some of my friends owning t-shirts with typical frutiger metro patterns. I also remember HP releasing a laptop called the HP artist edition with a frutiger metro case that was just quintessentially 2000s.
This aesthetic is underrated compared to others and I remember this one very distinctly making up a big part of my childhood, I've always been a massive fan of the style. the music videos to 'Cassius - 1999', 'Outlines - Just a Little Lovin', 'Mylo - Destroy Rock N Roll' and all the 2000's iPod commercials are great examples along with the classic UA-cam channel layout, who else remembers those days of early UA-cam and the custom background colours you could have? I had a black and neon green one inspired by the style. Good times.
Oh my gosh you made me remember little 12 year old me (with no internet access at the time) thinking to myself that there had to be a name for that kind of style (Frutiger Metro). Over 10 years later and I'm sitting here having lunch and this video popped up in my feed. It finally has a name!! Thank you so much!
When I was younger I loved to watch the “new” 2009 version of the classic tv show “The Electric Company”. I always enjoyed the weird art style with the bright neon colors, graffiti graphics and character/object silhouettes that the show often employed. Sure, I saw it in other places around the late 00s-early 2010s but it was so concentrated in this show that it always kind of stuck with me. Now, I have a name to put to that style. Thanks Jaden! (If you’re curious, just watch the intro to the show. That alone is such a fruiger metro vibe)
I never knew these aesthetics had a name…but now I do. Personally, as a 2000s kid myself, I love the frutiger Metro/arrow aesthetic. It looks so sleek and cool, gosh we need to bring back the 2000s aesthetics. Now more minimalistic logos and aesthetics. Gimme some looks with character. Also I’ve played little big planet and I can confirm it has that aesthetic. Also…Translucent game consoles….BRING BACK TRANSLUCENT GAME CONSOLES!
frutiger metro reminds me so much of my older brother in the early 2010s. his orange ipod shuffle, playing his skate games on his ps3 everyday. his baggy jeans, beat up nike shocks, rock band sweatshirt with thumb holes is the sleeves. he would have guitar lessons every tuesday with with black electric guitar. we would play guitar hero together everyday. of course you can’t forget the games, cut the rope, zombie life, plants vs monsters, and pocket god. i really miss it.
thanks for making this, i really enjoyed it! im the creator of the frutiger metro article on the aesthetics wiki and i never expected it to be such a catalyst for this huge revival of the aesthetic. its great to see.
i had a teen brother in this era and it always felt so edgy. the 2000s was the super early days of graphic design and digital art. everything was so primitive, we didn't even know what we could do with design and illustrating softwares yet. my parents worked in design for architects back then so i was obsessed with customising the family computer
It's also significant that grunge is directed to the grunge music style which was popular in the 90's. Millenials were teens in te 2000's and they were nostalgic about the 90's. Just as the Gen'Zers are nostalgic of the 2000's. Its a half-way kind of loop and piece by piece things get forgotten as decades truly become like 30 years in the past. Thanks for this documentation effords :)!!
Every time this man post something it makes my day cuz the content that you make is REALLY REALLY interesting and other UA-cam channels just aren't as good, but your channel is just different. I just love your content man.
this is the first frutiger metro video i watch mentioning (and showing!!) early vocaloid PVs!! 💕 "saihate" is peak frutiger metro :] other examples are "secret" (the one with luka) and "word's end dancehall". i have been listening to vocaloid since the early days lol
I have a very big interest in aesthetics and especially more of the older ones. I really love Futigera aero since it's also pretty nostalgic for me ^^ Great video btw
One of the best things I have watched. Thank you. I think about this transition often, in terms of technology, software, forms, operating systems, and also then the commercial paper. but I didn't connect all of them together. even that trending NewJeans PSP video, or yabujin, or various other nostalgic 2010 culture references, I didn't think of fitting it together. Thank you.
oh yeah baby. i was 13 in 2008, and this was the aesthetic of my early teens. breathe carolina - hello fascination. uffie - pop the glock. scene and bling and indie sleeze. back when breakcore meant venetian snares or squarepusher and not atmospheric jungle with anime girls on the cover. take me back
I viewed this as something like 'photoshop-core' at the time although it probably actually owes mostly to Illustrator's shape tools. It was always about the cleanliness achievable by computer art to make something poppy yet complex with relative ease (though obviously it can fail easily if you have no aesthetic sensibility). Still doesn't feel old enough to be nostalgic for me (I'm 32) but we'll get there.
As someone who is Emo and embraces a lot of aspects of scene culture and fashion, this was an awesome nostalgic trip to look back on the aesthetics of the era. Amazing vid as usual Jaden 💚
I think i gonna start join this genre bc it makes me feel safe and home, it reminds ne of when i was 6 watching movies on my moms old windows computer.
Finally got around to watching this banger. Well done dude! Frutiger Aero and Metro was a heavy part of my childhood growing up and was used in many of the DS games I played at the time. I'm glad you included the "comeback" portion of the video! It gives a good send off of stuff to look forward to. I love Romance Planet especially
Oh ok so now it makes sense, this all feels so familiar cause I was born in the downfall of aero but the rise of metro, that's why so much memories correlate to this aesthetic. Although I will say 2016-2018 were a lot more memorable to me.
This is so fascinating- I never knew there was even a name for these designs! I had a Frutiger Grunge folder with a vector whom looked like Avril Lavigne and with red and black paint splatter
1:13-1:20 these features feels like a checklist of nostalgia. I wonder if my love for vibrant colors, blue skies, aqua life and stuff is influenced by my childhood with this aesthetic
The Frutiger metro aesthetic feels like a part of my childhood: Colorful clothing, LPS videos, Karaoke menus, CDs, animal hoods with paws, stationary sets, Kesha music, old UA-cam vlogs, Still into You by Paramore, all of that. Yeah, good times.
Loved this video!!! JadenSalads and ShaiiValley, a legendary duo!! You’ve got to wonder how people are going to define/name the aesthetic of now/the past couple of years, 10 years in the future. Might be interesting to discuss in a video!
Little Big Planet was my favorite game when i was a around 12. Time flies by so fast. I used to post lots of those Domo edits on my facebook and have them as my background on my ipod touch! Thanks for making this video that captures a lot of the aesthetics that were popular when i was growing up
I remember seeing both this and Aero when I was pretty young to even into the mid 2010s because my parents hold onto all old tech! Yes, LBP is very much metro, I play it and love it!
Okay so that Red Jumpsuit Apparatus bit got to me. I was there, blasting that through my awful headphones where one earbudud only half worked, I hung out with those scene kids. I typed ^_^ on their MySpace pages. I'm literally looking at an old Domo-kun plush I still have from back in the day as I type this. I was not expecting to feel so called out in this video lmao. It is really cool to see such a resurgence of appreciation for these aesthetics tho, especially from people who weren't around then. It makes me feel old as hell for sure but I can live with that.
God I remember seeing this style EVERYWHERE back then, but never realized it had a name. Not to mention growing up I loved Domo to death so naturally I would look up wallpapers and see stuff like this everywhere. Heck I think I had one of those images as a background at one point on the family computer.
As soon as I saw examples of Frutiger Metro, I was hit by a wave of nostalgia. Like my desktop background at the time, the theming and many of the shows on Disney XD, my iPad case, to name a few from my memory
The Frutiger styles represent a purer time. A simpler time. A time when there was more hope for the future, and everyone was nicer to each other. I'd give just about anything to turn back time.
Taste is cyclical as this aesthetic feels very influenced by pop art and op art from the '60s and '70s. I'm about 10 years too old for this to be teen/childhood nostalgia, but when it became a thing I kinda felt like finally my tastes were becoming popular.
i can’t believe this considered an aesthetic now lmao im so old, i used to see tons of stuff like that as a kid. and had clothes with “frutiger metro” designs.. it feels like yesterday honestly but nope i’m really getting old.
Frutiger Metro, in my experience, reminds me of my old LG TV. It had many elements in FM such as skeuimorphs, vibrant colors, nature, etc.. It was honetly the only time I would love bringing back to my life.
Why are all these aesthetics called „frutiger“ what does it mean? 1:20 The font seems to be the least distinct part of the aesthetic so why make it the namesake?
Take a shot (of a non-alcoholic beverage) for every time I say ‘Frutiger Metro’ 🥂
Love your videos also just found out that I still have stuff that is Frutiger Aero and Frutiger Metro(I was digging through old boxes some were my parent stuff) and they really give me nostalgia vibes of the early 2000s
I found an old touch screen chromebook it's the ones that you can take apart to turn into a tablet and the home screen and lock screen is really Frutiger Aero Soo nostalgic🥹
Also I just found my mom's old touch screen chromebook it's the one that you can take apart and the lock screen and home screen is Soo nostalgic 🥹
instructions unclear, I am now bleeding out on the floor with multiple bullet wounds
Ice water for 'Frutiger Aero' 🧊🐠🌱🐬💦 and Monster Energy for 'Frutiger Metro' 🎸☠🌆🛹📻
Frutiger Metro was what I associated with being a teenager when I was a preteen in the very early 2010's, because every 'teen' product had that kind of design in comparison to their minimalist 'adult' counterparts. I mean everyday products like dedorant and other hygiene produts, magazines, makeup, stationery and school supplies etc. etc. buying them when I was 11-12 made me feel like 'a cool teen'
5 Gum and Axe body spray 😵💫
same haha. it's kind of odd how stuff aimed at teens doesn't exactly exist anymore? I feel like there used to be much more of a market for "teen" products. Now everything is either aimed at children or adults.
Funny thing is that Frutiger Metro is still used in notebook covers so
Frutiger metro feels like scene kids
yesssss
This aesthetic just reminds me of the scene/emo aesthetic the most. It’s so violently early 2000s and late 90s and is an aesthetic that feels ageless almost. It just reminds me of Target in the clothing section during 2009. It’s so gritty but I know it sounds like Gym Class Heroes and Like a G6. Sounds like JROCK and early emo music.
It's weird seeing all these similar esthetics being mixed together in our current decade because, in my mind, they kind of happened separately or had some kind of progression. Mixing it all together is what makes it more nostalgic, like the greatest hits or something.
Early emo music is not related to this at all. Early emo music is emotional hardcore (where the name emo came from) punk music like Rites Of Spring. But yes, this aesthetic is very much scene and med-late 3rd wave emo.
@@srose1088 This is what postmodernism is about, an amalgamation of everything we've ever done across time and space being present today because of how fast we communicate now
Girugamesh!
It's exactly how I want the 2000s I grew up on to be remembered.
This aesthetic makes me feel nostalgic and lowkey old
well 2000 was 24 years ago
@@matowakan that's scary to think about.
@@Lilleh__Welcome to life. It only goes faster the older you get. Enjoy it while it lasts
It's not reflection of the 2000s as much as it was a projection of the 2000s ideals of futuristic outlook, and the reality of how the 90s influenced day to day life at the time
Well, early zoomers and late millenials had their popular nostalgic revival of 90's aesthetic with vaporwave last decade. It's time for us late zoomers now
I remember seeing that little monster dude EVERYWHERE, yet I never knew it's name or where he was from.
domo
His name is Domo, which is a Japanese mascot of a news program, NHK.
I learned about him from "Domo-Kun Angry Smashfest!", one of the first games I played when I discovered Newgrounds around 2003. Yes, Newgrounds, so it's as edgy as it sounds.
I remember when Domo had cartoon shorts for Nickelodeon. Tho, I watched them on UA-cam from some Nicktoons Network commercial break video.
@@BreakdancePeach For me, I discovered him from a Duck Life 3 as the enemies of the final boss.
I actually stuck with windows 7 until 2022 before I was finally forced to move to 10, I did not want to abandoned my beautiful Aero :(
That’s honestly impressive. I’m not sure how enjoyable it would’ve been by that point, I feel like it’d be super laggy lol
I despise windows 10 so much that I got my husband to make Linux Mint look like Windows 7. It's great.
@@JadenSaladsI only switched over from Win7 to Win11 last year because Blender and Unity weren’t supported on there (this was before Unity made their dumb download tax update).
Otherwise, I’d probably still be seeing F. Aero everyday. That thing works perfectly fine.
Rip Win7 ✊😔
If you switch to Linux you can install a Windows 7 theme on practically any desktop environment.
this aesthetic makes me yearn to be a scene kid more than ever 🥹
Right?
@@DaxTheWolf17 💗💗💗
I mean there's still plenty of goth ppl too
WE BACK
hell naw if i ever see a scene furry im losing it @@DaxTheWolf17
thanks for having me on 🙌💯
you are the person throwing rocks at my window every night, please stop doing that
I’m subed
Thanks for having them on‼️❤️
I LOVE YOUR VIDEOS SM! THIS IS LITERALLY THE BEST COLLAB EVER!!! 🥰🥰
@@Boanine what
oh my lord the nostalgia hit me like a truck with this one. when i was a kid all my notebooks' covers would have these designs and i would browse through deviantart for hours looking for wallpapers and vector art of these. i had no idea it had a name.. i wanted to be a cool teenager just like this aesthetic looked like...wow..
I am from India and I distinctly remember the rapid shift of notebook front cover design from wildlife and scenary to frutiger metro in 2005/2006. After that frutiger meteo dominated covers till 2010 and then minimal design took over. Seeing this video felt very nostalgic as I used to love those notebook covers.
you indians have more problems to worry about then designs buddy , maybe focus on your hygiene and social issues first
My design career started in 2001 and you nailed it. But I can’t emphasize enough how this look moved from independent music artwork where it incubated, and jumped to what agencies wanted. Street art was very cool at the time
haha, i remember creating the image at 3:06 cuz i was bored one day. its fun to see it in a video about frutiger aero and metro!
lol
How did you search the design elements up? I don’t imagine it was called frutiger metro back then?
@@Astral-Cosmonautfor frutiger metro, search stuff such as grungy graphics, vectors, etc. metro was a design interface that had similarities to the aesthetic. For frutiger aero, search stuff such glossy icons, aero ui (as this is also an interface), nature backgrounds/wallpapers/stock images
You didn't make it.
@@StepOnLegos1 i have the proof that I did in fact make it. I made it on ibisPaintX with different png layers. I'll post it on my community tab briefly a screenshot of my proof if you really want it
I think another good example of Frutiger Metro is Persona 4 Golden's opening, "Shadow World", as well as that game's whole UI design in general. Though that game might have come out a little after this aesthetic was popular.
I'm glad I wasn't the only reason one whose mind jumped to the Persona series UI design.
Persona 4's original opening (PS2 - 2008) took inspiration from the apple silhouette ads.
I don't know how old you are, but you're probably not that much younger than I am (I was born in the late 90s, so somewhere between the last millenials and the first zoomers). I find it so fascinating that younger zoomers are now adopting and revitalizing certain aesthetics that I grew up with but never really thought twice about until recently. In the early 2010s, I remember there being a "90s" resurgence on the internet ("You know you're a 90s kid if you remember so and so", etc.) My friends and I talked about how 90s culture came a couple years late to our country or how we were born in the 90s so we still technically qualify as "90s kids" (we really didn't, we were way too young to remember being alive during the 90s), but we wanted to be part of this in-group so bad because it seemed cool and aesthetic. Now the real 90s kids are in their 30s with their own kids, and the phase of 2000s nostalgia itself has come and is slowly passing, only to be adopted by the slightly younger generation who barely lived through the 2000s but long for the neat things their older siblings grew up with. Such an interesting cycle but damn if it doesn't make me feel old.
This comment really puts everything into retrospect.. thanks for leaving your thoughts. :)
@@JadenSaladsNo worries brother! Keep up the great work!
And I think The Dictionary of Obscure Sorrows calls it "anemoia" which describes the nostalgic feeling for a time you've never known.
Wait until the 2010's become nostalgic. They do already a bit
@@cerodb4695They definitely already are, maybe just haven't reached the mainstream yet
Man I can't believe how quickly the internet jumped onto 90s nostalgia into early 00s. It's why I stop complaining about how present aesthetics are bad because what's cringe now is the next generation's nostalgia. We spent so much time romanticizing the past that we don't take the time to appreciate the good stuff from the present.
This aesthetic is "2010's school notebook"
I was born in 92 so i got to experience this era. I didn't really think much that it was an aesthetic until the end when i got internet at home around 2006. It's weird because i didn't really think about it until recently and suddenly everyone started talking about it.
Thank you for video. Love your other stuff too. Please keep it up 🙏🏻
Thank you so much!!
joined youtube 18 years ago is crazy
@@lurjidon’t make me feel old…
Its crazy how i was aware of these aesthetics back in the day and i really hated them i thought they were cheesy. I thought minimalism was the way to go.
Now getting older and feeling nostalgic for those old styles. The resurgence is something i never thought I'd see
Exactly my feeling and thought
this wasn’t a nostalgia trip, this was a nostalgia mugging
0:16 Nohluhn🔥🔥🔥
Yo🔥🔥🗣️🗣️
NOHLUHN!
i’m glad i wasn’t the only one that noticed her
I was born in '96 so my childhood was Frutiger Aero and my teens were Frutiger Metro! Both bring me so much nostalgia :') I was a bit of a 'scene kid' especially in middle school and would have been much more so if my parents had let me XD how I dressed was a somewhat toned down scene look. Ive always wanted to go all out with it though, I just find it fun!
MIKA also dabbled a lot in frutiger metro. I recently watched the "Relax, take it easy!" video and it's literally just frutiger metro vibes all around
This is what I though of as well
I remember "Love Today" being used in a cell phone commercial.
This made me remember I used to make bad Frutiger Merto wallpapers on photoshop when I was in high school. Once I saw those vectors, it all came flooding back.
It's pretty interesting to me that the broad Frutiger aesthetic is the retro-futurism of our time very much like the "atomic age" futurism of the 60's (a la the retro Fallout aesthetic). There's only a few other times in history where the predominant styling was so heavily influenced by what our view of a utopian future could look like.
Frou Frou’s music, especially “let go” is what I think this whole aesthetic sounds like.
Details is such a good album I'm hearing the comparison too
All of these unique aesthetics, feel so comforting, almost as if you have seen them in like a past life or something.
As someone who attended high school from 2004-2009, I can firmly vouch for this aesthetic. I had my own domo plushie and played little big planet too. I also miss the whole vibe of myspace a lot. I miss the level of control that users used to have over their profile pages back then. Looking back at old archived scene-kid myspace profiles is a real trip. I wish mine was still up so I could look at it.
One thing I really remember about this aesthetic were the colors black, pink, white and yellow. Everything was purposely striking and disordered. Lots of paint brush textures and LOTS of stars. Stars symbols everywhere!!
haven’t seen the video yet but thank god someone is talking about this aesthetic!!!! frutiger metro / vector vomit is one of my favorite aesthetics because of how busy it is
You know what, I'm gonna adopt this aesthetic. I remember loving this look growing up.
I watched a ton of VH1 during their Frutiger Metro era. It was their entire visual voice for a while and pretty fitting for the music they pushed - the white stripes, modest mouse, foo fighters etc etc
i had multiple older cousins that had rooms just like the one in 0:38 and now everytime it takes me back. I hope they are doing well. Thank you for this video and it reminded me of middle school trying to befriend all of the grade 9 kids who were scene and were into this kinda stuff. Love your content, really puts a smile on my face.
Thank you :)
Frutiger was so unique and now it is a bit nostalgic, probably one of the better videos.
Edit: OMG my fan art has been showcased in this video too 😱😱😄
why did you have to put the edit
@@fugusitis because I made the original comment during watching the video, then I made it to the end and made the edit to my comment without posting a new comment
@@NEXfanman NEXfanman NEXfanman NEXfanman
@@fugusitis ..?
You did a good job with your art (btw it's me @walmart bag)
I noticed that a lot of athletic clothing brands like Nike and Adidas used to use the frutiger metro style in a lot of their clothing items. I have specific memories of some of my friends owning t-shirts with typical frutiger metro patterns. I also remember HP releasing a laptop called the HP artist edition with a frutiger metro case that was just quintessentially 2000s.
It’s so funny seeing that one new jeans edit in the beginning
10:33 damn i didnt expect Paul McMetro
This aesthetic is underrated compared to others and I remember this one very distinctly making up a big part of my childhood, I've always been a massive fan of the style.
the music videos to 'Cassius - 1999', 'Outlines - Just a Little Lovin', 'Mylo - Destroy Rock N Roll' and all the 2000's iPod commercials are great examples along with the classic UA-cam channel layout, who else remembers those days of early UA-cam and the custom background colours you could have? I had a black and neon green one inspired by the style. Good times.
0:14 pinwheel makes the world go round
Thank god you made this. I've always just called this the 2008 aesthetic.
0:42
That Vinyl Scratch wallpaper was one of my favorite desktop backgrounds in 2011, thanks for the blast of nostalgia!
Oh my gosh you made me remember little 12 year old me (with no internet access at the time) thinking to myself that there had to be a name for that kind of style (Frutiger Metro). Over 10 years later and I'm sitting here having lunch and this video popped up in my feed. It finally has a name!! Thank you so much!
When I was younger I loved to watch the “new” 2009 version of the classic tv show “The Electric Company”. I always enjoyed the weird art style with the bright neon colors, graffiti graphics and character/object silhouettes that the show often employed. Sure, I saw it in other places around the late 00s-early 2010s but it was so concentrated in this show that it always kind of stuck with me. Now, I have a name to put to that style. Thanks Jaden!
(If you’re curious, just watch the intro to the show. That alone is such a fruiger metro vibe)
I never knew these aesthetics had a name…but now I do. Personally, as a 2000s kid myself, I love the frutiger Metro/arrow aesthetic. It looks so sleek and cool, gosh we need to bring back the 2000s aesthetics. Now more minimalistic logos and aesthetics. Gimme some looks with character. Also I’ve played little big planet and I can confirm it has that aesthetic. Also…Translucent game consoles….BRING BACK TRANSLUCENT GAME CONSOLES!
frutiger metro reminds me so much of my older brother in the early 2010s. his orange ipod shuffle, playing his skate games on his ps3 everyday. his baggy jeans, beat up nike shocks, rock band sweatshirt with thumb holes is the sleeves. he would have guitar lessons every tuesday with with black electric guitar. we would play guitar hero together everyday. of course you can’t forget the games, cut the rope, zombie life, plants vs monsters, and pocket god. i really miss it.
thanks for making this, i really enjoyed it! im the creator of the frutiger metro article on the aesthetics wiki and i never expected it to be such a catalyst for this huge revival of the aesthetic. its great to see.
i had a teen brother in this era and it always felt so edgy. the 2000s was the super early days of graphic design and digital art. everything was so primitive, we didn't even know what we could do with design and illustrating softwares yet. my parents worked in design for architects back then so i was obsessed with customising the family computer
German music TV channel "Viva" had an absolutely insane aesthetic in their bumpers etc in the 2000s that featured this
It's also significant that grunge is directed to the grunge music style which was popular in the 90's. Millenials were teens in te 2000's and they were nostalgic about the 90's. Just as the Gen'Zers are nostalgic of the 2000's. Its a half-way kind of loop and piece by piece things get forgotten as decades truly become like 30 years in the past. Thanks for this documentation effords :)!!
ב''ה, millennials got so fucked that it includes both "class of 2000" and rugrats born in 2000. The difference was 9/11.
Every time this man post something it makes my day cuz the content that you make is REALLY REALLY interesting and other UA-cam channels just aren't as good, but your channel is just different. I just love your content man.
Dude.. thank you so much. :)
this is the first frutiger metro video i watch mentioning (and showing!!) early vocaloid PVs!! 💕 "saihate" is peak frutiger metro :] other examples are "secret" (the one with luka) and "word's end dancehall". i have been listening to vocaloid since the early days lol
Heck yeah, I’ll check them out
Don't forget the video for Triple Baka
I have a very big interest in aesthetics and especially more of the older ones. I really love Futigera aero since it's also pretty nostalgic for me ^^ Great video btw
One of the best things I have watched. Thank you. I think about this transition often, in terms of technology, software, forms, operating systems, and also then the commercial paper. but I didn't connect all of them together. even that trending NewJeans PSP video, or yabujin, or various other nostalgic 2010 culture references, I didn't think of fitting it together. Thank you.
I have NEVER heard about this aesthetic! I have only seen Frutiger in those recent the future we were promised videos.
oh yeah baby. i was 13 in 2008, and this was the aesthetic of my early teens. breathe carolina - hello fascination. uffie - pop the glock. scene and bling and indie sleeze. back when breakcore meant venetian snares or squarepusher and not atmospheric jungle with anime girls on the cover. take me back
I LOVE THESE AESTHETICS THEYRE MY FAVORITES I LOVE 2000S STUFF
I viewed this as something like 'photoshop-core' at the time although it probably actually owes mostly to Illustrator's shape tools. It was always about the cleanliness achievable by computer art to make something poppy yet complex with relative ease (though obviously it can fail easily if you have no aesthetic sensibility). Still doesn't feel old enough to be nostalgic for me (I'm 32) but we'll get there.
This is one of those things I always thought about as a kid but never knew how to put to words. Thanks for this
Lmao the way I literally dressed like that, played my Xbox 360 and went to a Brokencyde concert for my first concert… this is crazy
THATS AWESOME
As someone who is Emo and embraces a lot of aspects of scene culture and fashion, this was an awesome nostalgic trip to look back on the aesthetics of the era. Amazing vid as usual Jaden 💚
present time is so complicated yet so simple when you compare it with this aesthetic.
I see domo on the thumbnail and cry 😭 tears of joy that someone else remeber him 😂
Domo is absolutely not niche, everybody knows who he is.
I think i gonna start join this genre bc it makes me feel safe and home, it reminds ne of when i was 6 watching movies on my moms old windows computer.
Thank you for using my art here 💟
Thank you so much for creating it, it’s comforting and very nostalgic! :)
DUDE I LOVE YOUR ART it defines a generation.
Love the inclusion of the Black Kids music video on here! :D That’s one of my favorite songs from the era.
Finally got around to watching this banger. Well done dude! Frutiger Aero and Metro was a heavy part of my childhood growing up and was used in many of the DS games I played at the time. I'm glad you included the "comeback" portion of the video! It gives a good send off of stuff to look forward to. I love Romance Planet especially
Oh ok so now it makes sense, this all feels so familiar cause I was born in the downfall of aero but the rise of metro, that's why so much memories correlate to this aesthetic. Although I will say 2016-2018 were a lot more memorable to me.
i love this deep dive on frutiger metro as its something i constantly was exposed to as a kid constantly on the internet, thanks for making this ^_^
This is so fascinating- I never knew there was even a name for these designs! I had a Frutiger Grunge folder with a vector whom looked like Avril Lavigne and with red and black paint splatter
it's not forgotten. just suppressed.
1:13-1:20 these features feels like a checklist of nostalgia. I wonder if my love for vibrant colors, blue skies, aqua life and stuff is influenced by my childhood with this aesthetic
FRITIGER METRO MENTIONED⁉️⁉️⁉️🗣️🗣️🗣️🔥🔥🔥
Ahhh I’m so happy to put a name to the aesthetic I always saw growing up 💖 another amazing video!
Called this crossover! Someone owes me money hahaha!
Jokes aside, awesome vid! Hope more of these pop up soon.
You were the first 🤫
The Frutiger metro aesthetic feels like a part of my childhood: Colorful clothing, LPS videos, Karaoke menus, CDs, animal hoods with paws, stationary sets, Kesha music, old UA-cam vlogs, Still into You by Paramore, all of that. Yeah, good times.
Loved this video!!! JadenSalads and ShaiiValley, a legendary duo!! You’ve got to wonder how people are going to define/name the aesthetic of now/the past couple of years, 10 years in the future. Might be interesting to discuss in a video!
I agree!!
Little Big Planet was my favorite game when i was a around 12. Time flies by so fast. I used to post lots of those Domo edits on my facebook and have them as my background on my ipod touch! Thanks for making this video that captures a lot of the aesthetics that were popular when i was growing up
I remember seeing both this and Aero when I was pretty young to even into the mid 2010s because my parents hold onto all old tech! Yes, LBP is very much metro, I play it and love it!
Okay so that Red Jumpsuit Apparatus bit got to me. I was there, blasting that through my awful headphones where one earbudud only half worked, I hung out with those scene kids. I typed ^_^ on their MySpace pages. I'm literally looking at an old Domo-kun plush I still have from back in the day as I type this. I was not expecting to feel so called out in this video lmao.
It is really cool to see such a resurgence of appreciation for these aesthetics tho, especially from people who weren't around then. It makes me feel old as hell for sure but I can live with that.
NOHLUHN JUMPSCARE…
God I remember seeing this style EVERYWHERE back then, but never realized it had a name. Not to mention growing up I loved Domo to death so naturally I would look up wallpapers and see stuff like this everywhere. Heck I think I had one of those images as a background at one point on the family computer.
This aesthetic can also be called "Friendster-core" or "MySpace-core"
As soon as I saw examples of Frutiger Metro, I was hit by a wave of nostalgia. Like my desktop background at the time, the theming and many of the shows on Disney XD, my iPad case, to name a few from my memory
Every time I get into something this guy makes a video on it.
I won’t stop
@@JadenSalads you better not
Apples iPod shuffle advertisement has a bit of a frutiger metro style imo, I LOVE ITTT!!
Man.. I feel old.
I hear ya
The Frutiger styles represent a purer time. A simpler time. A time when there was more hope for the future, and everyone was nicer to each other. I'd give just about anything to turn back time.
can someome please let me know what that paul mccartney clip is from 11:32?? i have never seen it!!!!!
For me, the Three Days Grace album Life starts now comes to mind, especially the music video for Break.
Literally just got the name ping in the server lol, you work fast
I try, lol
I love how theres still musicians and artists that embrace the scene aesthetic. Like phreshboyswag for example
This is like this generations vaporwave aesthetic
It's better
Taste is cyclical as this aesthetic feels very influenced by pop art and op art from the '60s and '70s. I'm about 10 years too old for this to be teen/childhood nostalgia, but when it became a thing I kinda felt like finally my tastes were becoming popular.
nostalgia being a drug is actually equatable
i can’t believe this considered an aesthetic now lmao im so old, i used to see tons of stuff like that as a kid. and had clothes with “frutiger metro” designs.. it feels like yesterday honestly but nope i’m really getting old.
Goated collab
Frutiger Metro, in my experience, reminds me of my old LG TV. It had many elements in FM such as skeuimorphs, vibrant colors, nature, etc.. It was honetly the only time I would love bringing back to my life.
Why are all these aesthetics called „frutiger“ what does it mean? 1:20 The font seems to be the least distinct part of the aesthetic so why make it the namesake?
i still remember taking pictures of fruitger metro backgrounds on my dsi and putting them in my dsi drawings... a really nostalgic time!
Frutiger emo
That "Good Life" Video made me want to learn vector art and design... I'm now a Graphic Artist who owns their own agency. Thank you Frutiger Metro.
I hated frutiger metro then and i still do now.
this aesthetic makes me yearn to be a scene kid more than ever 🥹This aesthetic makes me feel nostalgic and lowkey old