High Ticket Online Coach Helping Hundreds Of Entrepreneurs Transform Their Lives: Kirk Miller

Meet Kirk Miller, founder of Built To Last (BTL) a premium service that is designed for entrepreneurs and business owners to transform their health and fitness through education and lifestyle management. Join us as we delve into how Kirk found his niche within the fitness industry utilising his mindset on health and wellness. Kirk talks about the internal pain and struggles he faced trying to find his path after losing out on his dream at 20 years old and doing a job he wasn't passionate about. To being on the cover of Men’s Health magazine at 26, we see how Kirk transformed his mindset to pursue a passion for training and fitness and turn it into a successful business. He also explains how vital mindset and education are within the fitness industry and how to stay physically fit in a healthy way. We explore how fitness coaching goes deeper than diet plans and training sessions and how important it is to implement a sustainable mindset for a healthy lifestyle. Finally, Kirk explains his hopes for the direction of his fitness business and his goals for the future.
Key Highlights:
-The internal pain and struggles within Kirk’s identity after his football career ended at 20 years old.
-Delving into the process of Built To Last and why Kirk believes his programme is the best in the fitness business as an online coaching service.
-The importance of collective energy that makes up a team and how that environment can benefit and affect clients.
-Understanding skill issues, belief issues and environmental issues and how these cause people to struggle to achieve the results they are after with their fitness.
-How the mindset of starting a fitness journey at a ‘convenient time’ counteracts his business's ideology of maintaining a lifestyle that lasts forever.
-Why social proof and investing in the quality of content you produce as a fitness business owner is vital to attracting clients.
-Kirk’s fitness journey and how he has adapted his training style to suit his lifestyle, mental health and wellbeing.
-Reflecting on the fitness industry and discusses the direction he believes it is heading and what fitness business owners should be doing!
00:00:00 - Introduction
00:00:41 - Kirk Miller's Story
00:11:46 - The Importance of Community in Fitness
00:15:10 - Client Transformation Stories
00:18:04 - The Built to Last Program
00:19:44 - Coaching Philosophy
00:20:54 - Success Story: John Hockaday
00:24:32 - Success Story: Luke Bland
00:28:18 - Importance of Lifestyle and Environment
00:28:41 - Fitness Journey and Evolution
00:29:03 - Current Fitness Routine and Lifestyle
00:36:00 - Personal Philosophy
00:36:18 - Importance of Mentorship
00:36:39 - Value of Learning from Others
00:37:05 - Role of Mentors in Personal Growth
00:38:52 - Importance of Investing in Yourself
00:39:28 - Common Mistakes in the Fitness Industry
00:39:47 - Importance of Personal Fitness for Coaches
00:40:54 - The Problem of Overworking in the Fitness Industry
00:42:11 - Importance of Setting Standards as a Leader
00:42:58 - Building a Successful Business
00:47:06 - Investing in a Team
00:48:00 - Social Media Strategy
00:48:12 - Content Creation Process
00:49:56 - Frequency and Type of Social Media Posts
00:51:24 - Being Authentic on Social Media
00:52:23 - Importance of Telling the Truth on Social Media
00:54:14 - Personal Philosophy and Approach
00:55:31 - The Importance of Consistency
00:56:03 - Overcoming Excuses and Obstacles
00:57:39 - The Role of a Coach
00:58:27 - The Three Reasons People Don't Transform
00:58:44 - The Power of Belief and Mindset
01:02:07 - The Importance of Community and Support
01:02:28 - Business Structure and Team
01:06:08 - Future Goals and Industry Trends
01:09:44 - Value of Investment in Health and Fitness
01:11:21 - Final Thoughts on Industry Standards
01:13:07 - Guest Introduction
01:13:13 - Guest Social Media Handles
01:13:30 - Podcast Conclusion
01:13:32 - Outro
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
fitnessmarketingagency.com/di...
Connect with Fitness Marketing Agency on Instagram: / fitnessmarketingagency
Kirk’s Website:
kirkmiller.co.uk/programme/
Find Kirk on Instagram:
/ kirkmiller_
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