Fitness Marketing Agency
Fitness Marketing Agency
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Profitable SGPT Model
In this week's episode, we’re joined by FMA clients Jordan Hipperson and Abi Cossey, the dynamic duo behind Perfit Fitness in Norwich, UK. Jordan’s dream of owning a gym was sparked after winning a lucky £16K bet, but it is their relentless hard work that’s truly built the business. From finding the right location to dealing with rejections early on, their determination has driven them forward. As business partners and a couple, Jordan and Abi have navigated the challenges of running a gym together, balancing both their professional and personal lives. Today, Perfit Fitness is thriving with FMA, giving them a strong focus on marketing, content, sales, and exceptional customer service, powered by a dedicated team that shares their vision. Tune in to hear their inspiring journey and discover how they turned their passion into a thriving fitness community!
Key Highlights
-How they got to 160 members at a price point of £185 - £295 + what they are doing now to grow
-How they added 10k of monthly recurring revenue and doubled their floor space
-The dynamics of how to run a successful business as business partners + life partners
-Their top sales strategies and the best way you can onboard a new client
-How they have implemented HYROX into their gym
00:00:00 - Introduction and Background
00:00:05 - Guest Introduction
00:00:35 - Business Overview
00:00:46 - Business Model and Membership Details
00:01:36 - Gym Layout and Services
00:03:20 - HYROX Affiliation and Training
00:04:33 - Roles in the Business
00:05:32 - Transition into the Fitness Industry
00:06:12 - Origin Story and Overcoming Challenges
00:14:40 - Advice for Aspiring Gym Owners
00:17:39 - Abby's Perspective and Belief in the Business
00:19:09 - The Entrepreneurial Relationship
00:19:39 - Team Introduction
00:20:56 - Full time vs Contractor
00:21:36 - Personal Branding and Business
00:22:48 - Customer Service and Programming
00:23:20 - Overtraining and Education
00:33:12 - Onboarding Process
00:33:35 - In-Body Analysis
00:36:46 - Keeping Clients Engaged
00:38:00 - Gym Client Interaction
00:38:37 - Importance of Mentorship in the Journey
00:40:38 - Benefits of Mentorship and Investment in Higher Level Group
00:46:36 - Community Building and Activities
00:49:59 - Importance of Strength Training for Women
00:53:02 - Competitors and Market Position
00:57:06 - Mindset and Dealing with Competition
00:57:41 - Importance of Authenticity in Business
00:58:18 - Dealing with Business Ups and Downs
00:58:58 - Importance of Mentorship in Business
00:59:53 - Marketing Strategy and Content Creation
01:06:06 - The Role of a Content Creator
01:12:05 - Sales Process and Strategy
01:13:49 - Improving Sales Skills
01:16:22 - The Importance of Adapting and Evolving in Business
01:17:02 - Understanding Client Needs and Overcoming Objections
01:17:44 - Effective Communication with Clients
01:20:55 - The Importance of Teamwork and Meetings
01:23:21 - Working in Business with a Partner
01:26:30 - Mistakes to Avoid as a Gym Owner
01:29:35 - HYROX Affiliation and Competition Experience
01:32:04 - Conclusion
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
fitnessmarketing.agency/high-growth
Connect with Fitness Marketing Agency on Instagram:
fitnessmarketingagency.
Connect with Perfit Fitness
perfitfitness.
Connect with Jordan
jordanhipperson.
Connect with Abi
abicossey
#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness
Переглядів: 486

Відео

Fitness Marketing Agency Client-Only Event July 2024
Переглядів 51День тому
Last month over 200 of the most successful gym owners in the fitness industry joined us at the AMEX Stadium, Brighton. Why? Because they seize every opportunity to learn and grow Three times a year, fitness marketing agency hosts exclusive, invite-only events at elite venues. These aren't just meetings-they're game-changers. We give gym owners the tools to build stable, scalable, and wildly suc...
Dominate Your Social Media In 2024 & Beyond Create Work/Life Balance & Transform Your Mindset & Life
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Become A Leader, Boost Your Revenue And Drive Success In Your Gym Business
Переглядів 55014 днів тому
In this episode, we’re joined by founder and owner of BSC (Belong To A Stronger Crowd) Rhys Jenkins who has been an FMA client since March 2022. Rhys talks with Charlie, exploring how he opened his small group personal training gym in Bicester with a focus on client transformations and community spirit. BSC and its brand has grown and developed alongside Rhys and his skills as a gym owner and m...
The Two Most Important Things About Business & The Fundamentals Of Marketing
Переглядів 34621 день тому
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Why You Should Change Your Fitness Business Gym Model
Переглядів 786Місяць тому
In today's episode, we’re joined by Tony Oakley, owner of Catalyst Training based in Cirencester, UK. Tony has been in business for 10 years and has experienced the highs and lows of the fitness industry. We delve into how Tony transformed his business and mindset, removing the intense pressures of being a fitness business owner. Tony explains the mistakes he’s made, as well as the support syst...
Strengthening Your Social Media Platform As A Women’s Online Coach
Переглядів 410Місяць тому
In this episode, we’re joined by Amelia Layng who is an online coach and entrepreneur. We delve into how Amelia began in the industry and became an online coach. Amelia explains her process of growing her online platform and creating social media content to attract her target audience. Ben and Amelia discuss the two sides of the fitness industry between gym owners and online coaches and delve i...
Building A State Of The Art Gym Facility With BLK BOX
Переглядів 550Місяць тому
In this episode, we’re joined by Chris Hull the Business Development Manager/Gym Designer for BLK BOX. Chris takes us behind the scenes of BLK BOX and how they work to install and design gyms and facilities to the needs of their clients, whilst making it a premium facility. Chris dives into what his job entails as well as what they do to support gym owners and fitness businesses. In this discus...
Systems Of A High Ticket SGPT Dutch Gym
Переглядів 445Місяць тому
In this episode, we’re joined by Dutch FMA client Roy Pennings, owner of Zone 5 gym based in Kaatsheuvel and Vught, The Netherlands. Roy and Ben discuss the gaps between the UK and Dutch markets and how Dutch gym owners can get ahead of competitors in the fitness industry. We delve into how Roy changed his business model and elevated his fitness business creating a high-ticket service to grow h...
Building an Authentic Fitness Business Around Your Brand
Переглядів 422Місяць тому
In this episode, we're joined by FMA clients Ross Thompson and Sarah Thompson, owners of RT Fitness. As multisite gym owners, they have had great success within their fitness business due to their marketing, service, social media content and coaching standards. We delve into how they run their fitness business looking at their business model, coaches and programmes. Sarah and Ross explain their...
Members Increased from 170 to 250 In 90 Days
Переглядів 108Місяць тому
If you enjoyed this video and want to find out more information, click this link to view our website: bit.ly/3U2ofN8 WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: bit.ly/3U2ofN8 Be sure to subscribe to learn how to successfully scale and grow your fitness busine...
The SGPT Gym Blueprint - What It Takes To Grow A Gym
Переглядів 6082 місяці тому
In this episode, we’re joined by Wes Santos owner of Instate Fitness. Wes has two gyms in Cobham and Wandsworth/Clapham area, specialising in SGPT. Wes and Ben discuss the ups and downs involved in creating, maintaining, and upscaling a gym and service alongside its coaches and clients. We discuss rebranding as a business owner, securing new locations and building a community within your gym. W...
Gym owner doubles profit year on year at £209 price point
Переглядів 2032 місяці тому
If you enjoyed this video and want to find out more information, click this link to view our website: bit.ly/3U2ofN8 WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: bit.ly/3U2ofN8 Be sure to subscribe to learn how to successfully scale and grow your fitness busine...
Gym Websites: Get On The First Page Of Google
Переглядів 3252 місяці тому
In today's episode, we’re joined by Matt Murphy co-owner of Accelerate Website Agency. Matt explains the importance of setting up a website for your fitness business and how it can be a great tool for gaining new members and growing your fitness business. We discuss SEO, design, Google ads and conversions. He details how to structure your website and what pages you should include to create inte...
Multisite Gym Owner Grows From 220 Clients To 360 Clients
Переглядів 1772 місяці тому
If you enjoyed this video and want to find out more information, click this link to view our website: bit.ly/3U2ofN8 WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: bit.ly/3U2ofN8 Be sure to subscribe to learn how to successfully scale and grow your fitness busine...
Perform X Live Panel: Learn The Systems and Operations of 3 Successful Multi-Site Gyms
Переглядів 4442 місяці тому
Perform X Live Panel: Learn The Systems and Operations of 3 Successful Multi-Site Gyms
100 Trialists At £247 Before We Even Opened The Doors
Переглядів 1092 місяці тому
100 Trialists At £247 Before We Even Opened The Doors
Becoming More Profitable In Your Gym, Pain Points, Client Relationships & Managing Your Finances
Переглядів 7582 місяці тому
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Gym Owner Network: Switching Your Business Model, Leadership + Operations To Grow Your Gym
Переглядів 8923 місяці тому
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Gym Owners - Your Front End Offer Is All Wrong
Переглядів 6983 місяці тому
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Building a Fitness Brand + Community and Dominating Your Postcode
Переглядів 1,5 тис.3 місяці тому
Building a Fitness Brand Community and Dominating Your Postcode
The Best Sales Process To Follow Up With Your Leads
Переглядів 8233 місяці тому
The Best Sales Process To Follow Up With Your Leads
Gym Systems and Process For Growth
Переглядів 5394 місяці тому
Gym Systems and Process For Growth
Dutch Gym 10Xs Leads And Sign Ups!
Переглядів 1054 місяці тому
Dutch Gym 10Xs Leads And Sign Ups!
Sales Masterclass For Gym Owners: Facing Objections, Pain & Pleasure Points and The One Call Close
Переглядів 6364 місяці тому
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How To Upscale Your Sales Process As An Online Coach
Переглядів 4134 місяці тому
How To Upscale Your Sales Process As An Online Coach
How to start your own CrossFit Gym and go from 0 to 100 Members
Переглядів 5004 місяці тому
How to start your own CrossFit Gym and go from 0 to 100 Members
Maximising Your Coaching Service + Nutrition, Sleep-Wake Cycles And Routine
Переглядів 5674 місяці тому
Maximising Your Coaching Service Nutrition, Sleep-Wake Cycles And Routine
Fitness Marketing Agency Client-Only Event March 2024
Переглядів 1535 місяців тому
Fitness Marketing Agency Client-Only Event March 2024
Successful Gym Owner Uses HYROX
Переглядів 6335 місяців тому
Successful Gym Owner Uses HYROX

КОМЕНТАРІ

  • @seagulls556
    @seagulls556 10 днів тому

    fantastic video , you wont interview a better man in your life , would love somebody to ask paul how tony got him to join brighton , he gives so much to brighton its unreal

  • @herschellejantjies8769
    @herschellejantjies8769 11 днів тому

    Love this specific podcast and this channel. Keep it up guys! From South Africa.

  • @rossthompsoncoach
    @rossthompsoncoach 11 днів тому

    absolute handsome man right there!

  • @jayaldertonofficial
    @jayaldertonofficial 11 днів тому

    Great chat! Thanks for having me on

  • @gradysimpson3137
    @gradysimpson3137 11 днів тому

    This was very informative love it

  • @FitnessMarketingAgency
    @FitnessMarketingAgency 17 днів тому

    We hope you've enjoyed this episode of the Fitness Marketing Agency Podcast. Comment below your key takeaways from the episode 💪

  • @EangKeat
    @EangKeat 20 днів тому

    from Cambodia 2 New Zealand k14k took k288kmeeនៅនឹងកន្លែងនិងកាលកំណត់ដែលព្រះអង្គទ្រង់ត្រាស់បង្គាប់ឧកញ៉ាគិតថ្លៃសម្រាប់ប្រព័ន្ធប្រតិបត្តិការកម្មវិធី ដែលបានមកដល់សព្វថ្ងៃនេះ🇰🇭🇨🇷🇺🇲🇻🇳🌟❤️

  • @faridulislam85329
    @faridulislam85329 24 дні тому

    Hello there! You are doing great and the content is awesome Carry on dear, But none of your videos does SEO. SEO is the most important to rank a video on UA-cam's top and get organic engagements for a lifetime. So it would help if you fix this to get the organic result. SEO is the lifeblood of organic engagements. If you want, I wanna go to a live meeting about your channel.

  • @faridulislam85329
    @faridulislam85329 24 дні тому

    Your video quality is good but you have some problems with your channel. So that you can't have more views and subscribers in your channel. I have a great Idea for your channel. If you want , I wanna discuss your channel. Thank you

  • @faridulislam85329
    @faridulislam85329 24 дні тому

    Great video. thanks for sharing

  • @gymownersnetwork
    @gymownersnetwork Місяць тому

    Thanks for having us on! 🙏

  • @monica4158
    @monica4158 Місяць тому

    Lovely interview, thanks for being so raw and honest Tom - could you please time stamp the video podcast, because i usually listen to it in bits. Thanks!

  • @ihateketchup
    @ihateketchup Місяць тому

    When is your Hyrox podcast from May coming out please

  • @Sarah-fs7tb
    @Sarah-fs7tb Місяць тому

    the only reason views rack up in the hyper-short 2 second video approach is because you're tricking the person into looping the content over and over again while they read the info in the caption. as a user it is an incredibly annoying tactic. sure some people fall for it, however you are losing out on the majority who swipe through to the next video

  • @gustafitlifestyle1216
    @gustafitlifestyle1216 Місяць тому

    Lets go Roy! 🚀

  • @FitnessMarketingAgency
    @FitnessMarketingAgency Місяць тому

    Thank you all for watching. We really hope you enjoy this episode and take some valuable insights from it! If you could do me a favour... hit the like button on the video if you enjoyed this conversation! And we would love to hear from you in the comments below with your key takeaways from this episode! 👇💪

  • @janiss5634
    @janiss5634 Місяць тому

    I own a boxing fitness studio and totally realate to every part that he talked about.. Staffing is by far the hardest part

  • @ihateketchup
    @ihateketchup Місяць тому

    When is the Hyrox podcast from May coming out please

  • @FitnessMarketingAgency
    @FitnessMarketingAgency 2 місяці тому

    We hope you enjoyed this episode of the podcast💪Comment below your takeaways from the discussion 👇

  • @user-be4zm7rr4n
    @user-be4zm7rr4n 2 місяці тому

    I was a gym instructor at the same gym where Craig worked as a PT so its fantastic to hear his growth story since then. Great insight from all of you and very inspiring

  • @PTFolderTraining
    @PTFolderTraining 2 місяці тому

    I don’t think they are promising unlimited profit, it’s like gym promising ongoing doubling of your deadlifts :)

  • @bennylush
    @bennylush 2 місяці тому

    Finally someone who gets it. You need to have capital investment to leapfrog ahead

  • @FitnessMarketingAgency
    @FitnessMarketingAgency 2 місяці тому

    We hope you enjoy this episode with Wes! If you could do me a favour... hit the like button on the video if you enjoyed this episode and we would love to hear from you in the comments below your key takeaways from this discussion!

  • @integratesports
    @integratesports 2 місяці тому

    Great insights as always from Phil!

  • @alexwestworth6962
    @alexwestworth6962 2 місяці тому

    Doubling profit YOY is not sustainable. Let's assume Y1 profit = £1000. Doubling every year means by Y10 profit has increased to £512,000 and after 20 years increased to £524,288,000. Is that what FMA are promising?

  • @rossthompsoncoach
    @rossthompsoncoach 2 місяці тому

    He’s cute 🥰

  • @nickwakefield1
    @nickwakefield1 2 місяці тому

    Seem like good fella’s, wish them all the success with everything! I currently have 1 location in Australia and looking at going into the second, i would say this was very informative and really enjoyed it!

  • @FitnessMarketingAgency
    @FitnessMarketingAgency 2 місяці тому

    We hope you enjoy this episode live from PerformX 2024 with Ben, Charlie and 3 FMA clients! If you could do me a favour... hit the like button on the video if you enjoyed this live panel talk! And we would love to hear from you in the comments below with your key takeaways from this episode!

  • @rmc4684
    @rmc4684 2 місяці тому

    Taking cash is unprofessional 😂😂

  • @FitnessMarketingAgency
    @FitnessMarketingAgency 2 місяці тому

    Click this link if you would like to check out part 1: ua-cam.com/video/E-qWaWqQhwo/v-deo.htmlsi=C1kgL8fG0gspP4cz Let us know in the comments what you thought of this episode!🔥

  • @tuffcore
    @tuffcore 3 місяці тому

    This is absolutley GOLD.. i have saved the video cause I wanna watch it again! Thank you both!

  • @FitnessMarketingAgency
    @FitnessMarketingAgency 3 місяці тому

    Thank you all for watching. We really hope you enjoy this episode and take some valuable insights from it! If you could do me a favour... hit the like button on the video if you enjoyed this conversation! And we would love to hear from you in the comments below with your key takeaways from this episode! 👇💪

  • @TasniaRahmanTisha
    @TasniaRahmanTisha 3 місяці тому

    Hi Dear How are you? Great. Your Content is fantastic, But your video SEO optimization section area is not perfectly up to date. Out of 100 that's score is 36, that's why your video is not reaching out to the people and you have not many subscribers, views, likes, watch time and comments. I can help you grow your UA-cam channel. If you don't mind can we talk about it for a while?

  • @therascalclub
    @therascalclub 3 місяці тому

    Just watched whilst cooking dinner - brilliant story and insights, thanks guys

  • @therascalclub
    @therascalclub 3 місяці тому

    Hi, we use Team up too. Could you tell me how you take payment over the phone and input that quickly into Team Up? We usually require the customer to set up their account and then add their payment details. If you set up the account for them, are you able to them link them to the account to make it theirs? thanks Sam

    • @tribeboxing
      @tribeboxing 3 місяці тому

      We just have a stripe link to take the payment over the phone

  • @dariatrifonova5535
    @dariatrifonova5535 4 місяці тому

    What an incredible video with so many useful insights! Thanks Luke and Charlie!

  • @Kinsellasteve
    @Kinsellasteve 4 місяці тому

    Thank you for having me on the show.

  • @ronanmahon
    @ronanmahon 4 місяці тому

    Nice one, lads. Always a quality listen.

  • @RachelLaming-xj9bt
    @RachelLaming-xj9bt 4 місяці тому

    Love this! Really great insight and helpful! Certainly want to find out more.

  • @mohsinuk2000
    @mohsinuk2000 4 місяці тому

    Dan says he has over 50 coaches he is coaching but look at his companies house accounts and he is barely making anything - this guy seems a bit dodgy to me, and you can tell something is off with him by the way he speaks.

  • @todd.westra
    @todd.westra 4 місяці тому

    Balancing business and personal life is a struggle many can relate to. Piotr and Karolina's experience sheds light on the sacrifices and rewards of entrepreneurship. Thank you for the wisdom!

  • @Cardiobeatsfitness131
    @Cardiobeatsfitness131 4 місяці тому

    Here is my code GHFNBSVM204130587

  • @bennylush
    @bennylush 4 місяці тому

    Finally someone admitting that you need some serious cash to set up a premium service.

  • @jeffmorabito10
    @jeffmorabito10 4 місяці тому

    Great episode 🔥

  • @bennylush
    @bennylush 5 місяців тому

    Finally soneone talking sense

  • @Stuart-lloydSmith
    @Stuart-lloydSmith 5 місяців тому

    love this podcast , Sunday tomorrow! I'm getting the people from a community in order to aka change lives doing coffee run Sundays morning charity run I'm getting unprivileged people to join the that club fun club coffee Sunday lets go

  • @user-hh4ky5up8l
    @user-hh4ky5up8l 5 місяців тому

    You have great content that is inspiring. Personally, I run a fitness marketing agency called PGA (Phorina Global Agency) Fitness. We have just started out, but I am sure that in the future we will be able to share a platform and exchange tips on how to better transform people's businesses. I look up to you and your work. However, could you please bring the microphones closer as we are struggling with the sound and it's a bit low? Thank you for your good work.

  • @jwbnscacpt
    @jwbnscacpt 5 місяців тому

    Just what I needed to hear. Thank you guys!