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How Allbirds Became A $1.4 Billion Sneaker Start-Up
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- Опубліковано 17 гру 2018
- The simple wool shoe started as a Silicon Valley favorite and has spread to Hollywood and beyond.
Introducing The Upstarts, a new series about the companies you love that came out of nowhere and are now everywhere.
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In 2012, Tim Brown called it quits on an eight-year professional soccer career that included a trip to the 2010 FIFA World Cup as New Zealand's vice captain. After retiring, one thing from Brown's playing days would not stop bugging him: the sneakers.
Throughout his playing career, Brown's teams (he played in the U.S., Australia and New Zealand) were sponsored by big-name sneaker manufacturers like Adidas and Nike. But Brown felt the sneakers he wore on and off the field were often too flashy, awash with too many different colors and packed with corporate logos.
He wanted something simpler. So, he decided to make his own.
Today, Tim Brown, 37, is co-founder and co-CEO of Allbirds, the San Francisco-based sneakers start-up that's taking the world by storm, one pair of feet at a time. The billion-dollar company's shoes are famous for being both unbelievably comfortable and constructed with natural, environmentally friendly materials like merino wool and eucalyptus tree fiber.
Google reviews of Brown's increasingly ubiquitous footwear include phrases like "shockingly comfortable" and "they're like slippers made of clouds."
Not only are Brown's sneakers cozy and sustainable, they're also minimalist in look and sales strategy. Allbirds sells only about half a dozen varieties of its shoes in solid, often understated, colors such as "Natural Grey" or "Tuke Honey" (which shares the name of a New Zealand river). That model stands in contrast to much of the $64 billion global athletic footwear market, where companies like Nike and Adidas churn out hundreds of varieties of shoes with endless options for customization while "sneakerhead" culture creates a market for flashy collaborations involving brands, athletes, celebrities and designers that can see the most coveted shoes sell for thousands of dollars per pair.
"I had a very, very simple insight that shoes were over-logoed, over-colored and changed all the time for no reason," Brown tells CNBC Make It. "And, it was very, very difficult to find 'simple.' And I set out to solve that."
Nearly all of Allbirds' shoes sell for $95 per pair (high tops released in November go for $115) and Brown says the company sold its 1 millionth pair just two years after officially launching in March 2016.
Read more about Allbirds here: cnb.cx/2LvGAk9
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How Allbirds went from Silicon Valley fashion staple to a $1.4 billion sneaker start-up | CNBC Make It.
"Sometimes innovation can be about taking things away. It can be whispering when everyone else is screaming."
Like taking away the headphone jack lol.
@@808thampire LMAO 😅😅
Apple is great at that.
corny, meaningless line
I would pay for a statement like this. Good one.
I've never heard of these.
Depends where you hang they ran a really heavy social campaign so people on Facebook and Instagram saw them a lot.
Thomas ikr taking the world by storm. Ha. I think not.
Well now you have.
Same
They were popular in NZ from when they first launched. Whenever I'm overseas and I see someone wearing them, I ask if they're from NZ - they're that much of thing.
i feel like allbirds paid yall to make this video lmao
Sky Kang totally agree!! I used to work at a media company. They make a lot videos for sponsors. I believe this is one of em too
Rubish.... goes to check out Allbirds.
I feel they paid a lot of ppl that 1st year and gave away nice shoes to key personalities.
@@7wiiskate Yes, this is exactly what they did. The material is cheap mix with synthetic and they doesn't tell you that! They just answer you question, confirming that there is and that they are not going to disclose how much. What I wonder about, why no blogger, writing about them, ever asked them this question. Nobody seems to be interested, since they probably pay very well...
So obvious lol
Why is Tim Brown the only one subtitled in this video?? He is speaking English like everyone else!
Because his accent might be difficult for some people to understand. For those viewers, it helps them concentrate their attention on the value of his ideas (particularly the sustainability that underpins his products) rather than being lost trying to decipher his accent.
he a kiwi , kiwi english bad
@@isaacabodunrin7834 What about people from New Zealand trying to understand the American chap? Or is it only US consumers that count?
It's our New Zealand accent!!! lolololololol No one understands us kiwis!
@@27johnny people from New Zealand watch lots of American programming and are used to American accents , no one watches New Zealand tv outside New Zealand. Sometimes it's better to think about something before complaining.
I love how they make out in this video that celebrities just started wearing the shoes off their own backs... anyone who's worked in fashion, or knows anything about PR/marketing knows that's not how things work!
How do things work? (for us who aren't in PR)
@@Gilotopia They get paid to wear it in public. Mainly on event where lots of news company keep their eyes all time. They charge $20k to $200k for posting it on their social media randomly so that it doesn't look like Ad
12sin8 Yeah I’m sure google’s founder and Obama agreed to get paid $10k to wear some shoes, they must be going through bankruptcy or something.
@@AmitSinghco I do think you still need to declare that as an ad (if you post it on social media), however wearing it in public obviously doesn't require you to wear a sign.
@@GameFuMaster Now most of company ask influencer to write "#Ad" somewhere in the description to be on safe side of law. I'm in SMM so I know this.
Legend say he never blinked his eyes
Mulle
Absolutely love my Tree Runners! Saw a few pairs in New York when I was there. Cool to see the company growing!
I love them. Comfy but also really lightweight, so perfect for travel.
Love the subtitles only for the Kiwi accent parts
*SHAUN THE SHEEP WANTS To KNOW YOUR LOCATION.*
Really like the designs; the variety.
Perfect for a minimalist
I might pick up a pair, my current low profile shoes are Mexico 66s which I love
lol no r u high or smthing
Light Yagami what?
This guy is so calm
Dang I've been on Allbirds for about a year and a half... No idea they were this big now.
v5a they’re not this big lol .
Are the shoes still in good condition?
Are the shoes really that comfortable?
@@Hope0fHumanity Not, they use chip material with synthetic in it and don't mention it. It will not sale well - using at the same time "natural" and "sustainable"... ;) All customers seems to be blind and don't care. I would wonder, how much they are going to sell, after some company will call on them, based on act of dishonest competition.
he came to my school in New Zealand, nice guy
Those wool runners are actually SUPER COMFORTABLE
why does he look like a really good CGI character or silicon robot which doesn't blink that often ?? 0:37
I bought some and got them yesterday. The uppers are pretty nice but the soles are hard and uncomfortable.
They're meant to be more like a business shoe, perfect for all day wear and tear. More like a Vans Era or Oldskool Vans.
Abhimanyu Khadwal so they’re meant to be uncomfortable?
Abhimanyu Khadwal stop . Just stop . He literally said uncomfortable and you’re still defending it and you don’t even own a stake in the company . Why are you defending something you have nothing to do with ?
Well yeah what do you expect? People cry about other people buying nike and adidas being “ brand whores “ and show offs . No ! I buy them because no matter what design i buy it will be comfortable and durable . Period
Maybe they have to break in
3:53 Joey Z with the “Start With Why” mentality... Shoutout Simon Sinek
Toby Ilogu I know right? I thought I was just the only one that noticed
Never heard of it even a year after this video was made.
I owned 3 pairs, awesome!
How much money do I need to pay CNBC to get a storyboard coverage like this for my company?
I'm curious too. If you figure out, let me know... ;)
Got gifted a pair of these, love it. But I do still think new balance 574 are best simple classic shoes.
It's nice not having logos
This is the first time I've heard anybody express the way I feel about overly colorful and flashy sneakers. That's neat.
Lamb stew....no wonder so much success.
This is a billion dollar company... Wtf...
No it's not they just lying to there investors
*No it's not! They are just lying to their investors.
it's valued at 1 billion, because of sales projection and investments.
"Valued"
@@keenenwalker8708 look, that's what these "experts" say okay. IMO they're probably wrong, like they were wrong with Uber and WeWork, but that's how they value it and that's how these companies can get a massive exit.
My only problem with the shoe design is they are made to be worn sockless and the heel rubs away and gives you wicked blisters. It's a pretty common issue with them for a lot of people
I always wear them with thin socks and it's perfect.
I wonder if Allbird can design a simple socks for their shoes. It would be a great product line. Alright ss me and send to allbird. I dont ask much, just a small bucks to start my small food company.
Thin socks are better with these. Thin running socks are the best.
they sell socks now
You never wear closed in shoes without socks. Toe jams people!
Wow that's me, I've always wanted plain shoes with no logos. And something that lasts. Though I've heard of allbirds I haven't tried it.
Pretty good video. I learned a lot.
I have a pair, they are very comfortable indeed.
Any noticed his eyes? So perfectly shaped.... mesmerising!!
They are the most comfortable shoes I've tried!
Never heard of AllBirds. 😁😁
This shoe will never succeed among people that are into sneakers, but among the rest of the general population, this shoe can succeed
The high-top wool sneakers actually caught my attention there!
Now I want a pair so I can support the company
Wild 野性 it’s a multi billion company. You can give your support to a local sneaker shop. 👍🏼
Make sure you order a size up at least. I've had to return shoes twice to get the right size - fingers crossed 2 sizes up actually fits as there isn't a larger size....
@@kamransayed2634 pretty sure its better to give money to companies with better products and not give it to local company that doesnt have the same level of innovation.
I must admit they are super comfy and. The fit is perfect
hype? yes! it's hype!
I've lived in New Zealand all my life. How come I've never heard of this guy or the shoe brand before?
Boss Lady Tee - The algorithms haven’t gotten to you.
@@christopherarmstrong2710 😂😂😂😂
If Allbirds collab with Boost.
American companies are often overvalued. All those Unicorns offer 0 but some VCs think they’re the next big thing😂
Maybe that's why you're not a VC
Someone can make money from an overvalued company too. Idk why fools those haven't studied well share their opinions without knowledge
Yes they are great shoes !!
These are Facebook mom shoes.
Not familiar with this brand but congratulations! Hope to try soon.
Expensive shoes. Never heard of it and probably never will again.
What price is a good sneaker for you
Nice to see the subtitles cuz no one can apperently under the kiwi accent✌️
nike will be nike!
the shoes is so light
Amazing
I love what this company is doing that is amazing.
excellent video!!!
Love my Allbirds and the fact that they are even comfortable without socks on!
Malina and smelly 🦶
Good Ad
Why do these look like cheap Kmart shoes
So he got a government grant and had connections in business world not really a surprise he got a billion-dollar startup
Patjersey3000 jealous
A government grant and connections in the business world does not guarantee any success. Many have failed, despite these 'advantages'.
MyAkachi name 1
@@rodrigozapata3356 no just stating the obvious nobody said he didn't work hard to make the company viable people like you are the reason why we have communist running wild all over the world
Do you know how many startups fail? Dude went back to college in a different country after his successful professional athletic career and you're hating on him? Good for him and all the people he has helped with his brilliant idea!
I'm sure they are not better looking and more comfortable than ultra boost !!
I like less flashy shoes 💪
I haven't watched any of the video or seen their financials but that valuation is ridiculous
100M in rev Ann.
Very inspiring
Excellent 👍
God I want a pair so much... this guy summarized it for me, every shoe is overly branded with too much design. I was looking for a simple one. (don’t like wearing brands too much.)
Too bad I live in Germany where they don’t sell yet. So I heard about these but can’t get em...
next time
Tristan Möller so buy cheap shoes from Walmart no brand
Tried via internet?
When it came to Indonesia?
Hi guys I'm running my Startup, 3:15 if he takes $77.5 million from outside investors, how is he going to payback all the investors money? Pls advice. TQ.
U do noy have to pay them back. He sold STOCK for 77.5, he did not get a loan. Sp they own a %of the company (profit and stock)
@@onurkutlu5298 I see. But can you really sell the Stock for $77.5 Million if you're not a Public Company? If yes how do you divide the stocks for each investor?
@@Gary-cc8oe it's a private limited company; investors get their share from profits according to the terms and conditions.
Same doubt 🤔
A company does not need to be publicly traded to have stock. Stock is simply a unit of ownership of a share of a company.
Is this really innovation or just marketing hype? Nike make shoes out of plastic because its cheap. Wool is expensive because it's a natural material. If wool prices have increased 30% in 2017 because of some hype imagine if the shoes really became mainstream. More demand for wool = more sheep = more land clearing for the sheep to graze = more c02 emissions. Its a nice shoe but I don't see this as environmentally friendly.
Long-term if the market explodes for wool you are probably right, but surely despite that it may still be better environmentally that the plastic alternatives? (also its cows that are the bigger issue, not sheep)
@@tedward191 I suppose it comes down to which problem is easier to solve; plastic in oceans or global warming.
@@Tinfed might the wool industry be better than plastics for both oceans and co2 emmisions? (Despite all the sheep)
Just tax the plastic and subsides the sheep, case closed
environmental issues all come from consumerism, not only eco-friendly or plastic products.
Cool company
Unfortunately my pair that I just had little over two months started separating. And I don’t use them harshly
Trevor Schueneman stick with adidas or nike next time
@@omb5722 same rubbish. Modern trainers are designed to last a certain amount of time.
Becoming Vincent i agree that they are designed to last a certain period but i disagree that they’re the same rubbish
@@omb5722 ok tbh I've never tried the Allbirds but Nike, Adidas ... If you're an active guy, they rarely last more than 6 to 8 months. That's why now I only buy unbranded trainers / the supermarket variety
Becoming Vincent i tried the no brand ones , very uncomfortable and also create a bad smell . But yeah famous brands last a year tops if you are active . It helps if you pick the right shoe though , like you can’t be playing soccer in training shoes
I have one in Nigeria and they are the most comfortable shoes I ever wore
Are they in Asia yet? They should be.
I've never heard of them ..
Good boots
How can I get a pair if I live in Germany?
I have been looking at simplistic shoes for a long time now and not really have found any. The guy summarized it for me, I’m looking for something without a brand, stylish and with a simple design. I can see how many people like nike’s new designs but they just don’t speak to me... personally it’s too much going on for me which also makes it difficult to combinate them with my wear. My shoes should stand out but shouldn’t be the highlight of my outfit is what I feel like.
You won’t believe how long I went around in shoe stores to find anything like what I see here.
Man if I could just get my hand on the standard pair, that would be amazing
Have you tried Clarks Desert Boots or any Chelsea Boots? They look great with most outfits and have a simple disign without any flashy logos. Same goes for Dr. Martens boots
@@daan7783 those look nice but I was looking for sneakers. Comfort for the win
Thanks though
I just spent $500 on some jays
These more comfortable than Adidas Ultra Boosts?
No BUT they cost almost a hundred less. Really good durable material will last a LONG time
I think they're more comfortable and I have both and yes you can buy 2 pair of allbirds for the same price of 1 ultraboosts
Not more comfortable but cheaper
I also have both. I wouldn't recommend the All Birds for running, even if they have a line called "Wool Runners" and "Tree Runners" but I think they're more comfortable. Put it this way: I went to Disney for a week with my gf, 8+ hours in the parks for 5 days. I brought 2 pairs of ultra boosts and one pair of the Tree Skippers. I wore the boost day 1, wore my Tree Skippers the other 6. It's the perfect walking shoe. If you're doing exercise, I think Ultra Boosts are the way to go without a doubt.
Absolutely not, not even close. It's ridiculous people even compare them. Saving money on shoes is simply not worth given up comfort.
AWESOME
*a big fan of knitwear*
They look good but i cant wear them as I need support in my shoes and that shoe is basically a sock
Oh the hype
Just a reminder, u can make shoes that are comfortable AND STYLISH. Nobody forces u to pick between the two. They look terrible
But are they for running and football basketball
I love the design of these cause I am a designer my self, but those shoes are not made for rainy weather like Wellington. I kept falling over, again and again.
Gumshoes makes wellingtons out of chewing gum they cleaned from street.
still not available in mainland europe :(
Can confirm, they're extremely comfortable. I wear mine constantly
but are they durable ? Well sewed, solid rubber ...
I back it!
Hes from Wellington , SAME
It is just naturally weird to hear a New Zealander non-rugby player achieving great amazing heights.
Can you believe a member of the minority football code developing a footwear solution for all people!?
Richie McCaw and company will be amazed.
Who's here because All birds is announcing their IPO soon? Anyone?
Ok.. 😐
Plot twist: this is actually an Allbird ad
Love it! Go Allbirds!!
Now I want one.. how much?
This is how markets crash. Propped up prices
My pair didn’t last past 6 months.
Really, how did you use them? Running or just casual everyday use?
Because you got whole in merino wool fabric. Well why not repair your shoes by sewing and weaving it?
whose first used wool material, allbirds or Adidas ?
Allbirds
they sell for around $90...they must think we're mugs.
What price is a good sneaker for you
But this one doesn't smell with sweat after 1h coz merino wool breathes and regulates temperature.
He talked into my soul
It's an awesome idea but a pair of shoes cost $160 nzd which is very costly.
COOL 🔥🔥🔥🔥🔥🔥🔥🔥🔥
I like their purpose definitely gonna get me some now
Well I think the newzeland government approached to top media houses like time magazine , new York times , Forbes etc .
Which help them to find high investment high reviews that's simple .
Due to which wools priced rised in new Zealand. And behind scene America may have singed some defence deals with new Zealand in pacific.
Its just easier for known people to get started on a shoe and make money. I have ideas for skateboard shoes. I just don't know how to start and its kinda frustrating lol
Ok they look comfy but are they durable?
Idrankyourcoffeewhileyouwerereadingmyusername yes