Broken On Live TV: The Untold Story of Pivot’s New Phoenix DH Bike
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- Опубліковано 6 жов 2024
- When what would become the new Pheonix was initially spotted as a prototype downhill bike on the World Cup circuit, the act of it breaking cover should arguably have been the biggest news story to ever exist around the process. However, after months of testing at races and in public, another story grabbed the headlines. In March, the high-profile failure of the frame while being raced by Bernard Kerr threatened to overshadow the project and potentially even the bike’s legacy.
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More companies need to realize that being brave and honest as Pivot has been to do an interview like this, raises your brand integrity for the better by a factor of 10 fold.
Rather than gaslight the customer for ‘external forces’ on repeatable frame cracks on the same frames. ⛰️
Cracked frames are the dirty secret of the mountain biking industry.
Huge respect to Pivot for being so open and honest about the issues.
More manufacturers need to do this.
Evil and Orange could both take a lesson.
The frame wasn't actually cracked, it's more like the carbon tubes linked by piece of metal in the front of the bike "fell off" of it, like the piece of metal separated itself from the carbon.
Yeah ilove how pivot come forward and own the fault and don't hide a thing
@@apersonontheinternet8034 Norco they easily crack, my Norco Sight cracked after 2 days in Whistler same for my friends Norco Range, Aurum and Truax
Saw a vid about santa cruz making a rider pay because it crack it the way it wasnt intended for the design. Basically the rider made a small drop but landed on a loose rock. That loose rock hit the frame, so it's no covered under their "lifetime warranty". I'd never buy carbon bikes, and from santa cruz. First, all trails I go to have loose rocks. 2nd, if you're a company and sell your bike lifetime warranty, shouldn't you back your product? I have 2 santa cruz sitting in garage, those are the last frame I buy from them.
This is the first high quality video in awhile from PB where I watched the whole thing
Yeah me too, really interesting stuff.
When the accident happened, I was like, "F...Pivot and its prototype". And I dont think I was alone in that. However, Pivot didnt hide; owned the mistake and corrected it. After the accident, BK continued riding as a madman (see new Hardline feature) and the prototype held its ground. And now Pivot owns the mistake once more and moves on with a new version of the Phoenix 29. Good for them and BK.
Testing to failure is a well-respected path to success. Pivot - you guys rock. This video puts more confidence in Pivot as a brand - not less. PB - best video of the year. Well done!!
BK is Pivot Factory Racing. He’s always pushing the limits!
This video is a marketing masterpiece !
How to turn a major and public frame breakage into an advertisement for the quality and passion of those bikes !
These marketing people need a huge bonus
And it shows that Pivot takes this seriously. I’ve had 5 pivots and their quality is second to none. As an engineering Director in Aerospace I can tell you stuff like this happens. What separates great companies from mediocre ones is how respond to adversity. From afar, it seems their response is text book for a segment leader.
It's an attitude. I'll test your shit to failure, as long as you're willing to pick up the pieces when it DOES fail.
Prototypes are meant to be taken to the limits, this was good for that
Easily the most important bike release this year. I really love the honesty here
No one has watched the entire video yet 😮
I think I've just fell inlove with bernard and pivots relationship. Now this ìs a bike family
Great video. Watched all.the way to the end. Need to make one explaining high pivot bikes.
Pretty interesting and well done, also felt like a long form advertisement
"He's just rough on shit" such an understated comment :)
It is history how meme became viral and gave new fans to the brand :)
those Kerr screenshots in the beginning lol
I've seen so many of these "pivots" with an extra pivot
oh no! saddle wasn't straight! 16:31
Pivot bikes are just too overly expensive for us mere mortals who are not dentists.
What a great group of individuals.👍
we need more of these short documentarys
If I wanted to dole out big cash and get a lugged high end mountain bike, I'd buy an Atherton bike, period.
Wait 'til one fails first. They always do, everyone and everything does.
@@GrigoryRechistov that said, I still have more confidence in titanium over aluminium
Pivot has never intended to sell their lugged prototypes, and they are not- they are only for use as test bikes, and their race team is the test.
Slow clap. This is why I've owned seven Pivots and a Titus.
Now this is convincing your audience that your product king!
B K is the.0.1 percenter go go go BK
Can Pinkbike do a documentary about how the bike industry covers the medical costs of the athletes that they use for the testing of their products?
Nice Spin Job.
But what got disclosed here? Some passing remarks about joint prep. not following their (written? Controlled in some way?) normal procedure? Is that all?
It’s a well produced piece, but I was expecting at least a tiny technical discussion about the failure and there was nothing.
Kind of comes off as the mostly hollow PR piece it is. Nicely produced, well lit interviews, not much substance.
you can tell by the first 30 seconds that this is going to be a masterclass video :)
Ne Rahmenlehre muss ich mir auch noch bauen.
All I heard in this video was a theory on why the frame failed. No further investigation or tests to back it up. Piss poor root cause analysis. Video then proceeds with a lot of Pivot warm fuzzy stuff.
I have nothing against Pivot, but the contents of this video fell far short of what the title claims.
Bullshit. He said they analyzed the frames made before and after and couldnt find bonding issues. And they replaced all the frames of all the riders just to be sure. And guess what, not another failure since then.
Couldn’t agree more! It’s basically just a fluff piece promoting Pivots new bike.
@@Ganiscolwell at least no failures that were live streamed…
Who started the lug version, is it Atherton or someone else?
Robot
Great interview. Thanks everyone
2:55 I have an amateur rider friend that broke 3 of your Phoenix carbon race in less than 2 seasons. Just sayin.
Amazing doco... great watch!
“The reason it failed, it’s actually almost comical” erm, no it’s not but glad they honestly analysed what went wrong and responded
Specifically, what happened??? And why did it happen??? Questions went unanswered.
remember when bikes didnt break in one race and werent 10+K and it was all about having fun? good fuckin times
Idk how long you’ve been riding but there’s plenty of bikes that have broken on first rides by people who are not even pros. Manufacturing has come a long way even in the last 30 years of mtb
@@TheOtherPlayer all my life and currently on a 15 year old alloy intense that isnt even made anymore. Running perfectly and Ride very hard. Youd be lying to yourself if you cant see the massive drop in QC and massive hike in prices since covid across ALL brands.
@@RoachDogggJR I had a Intense M9 FRO. Ended up in the bin with 6-8 cracks in the frame. I'm a small guy and did not ride it super often either. Hella fun frame for the time tho.
@@AndreasJacobson im on the slopestyle v1. solid. worst thats happened is snapping my thompson stem taking a 15 ft drop to flat on concrete.
@@AndreasJacobson i needa rebuild my m3 but it too is also still solid
this bike is way too complicated I won't be a customer
I don't know why I expected anything other than a long form advertisement from Pinkbike.
Loved this video. Such a good approach
finaly!!
How much is enough for you millionaires? Can you afford another day to think about things? You need to get out and touch grass. Or dirt.
They spent a lot of time blaming the rider, before admitting they messed up when building the frame 🤨
I didn't hear them blame him. They said he can break anything!! So he would be the best tester.
@@mikeburgh3956 yea. Sneakily, indirectly blaming him
Awesome video.
Beautiful to Watch
Crazy, if only orange made one of these videos…
Haha so viele Rahmen wie ich schon gekillt hab 😂🤪 hab deswegen schon das Alu Schweißen gelernt 😂 Bei dem Hobel brauch man dann doch eher Zwei Komponenten Kleber 😅
So, the first quarter of the video its bout he breaks Stuff , the rest, it seems that it was a case of poor assembly and quality control,
Hab locker schon 10 Rahmen durch 😂 aber alle aus eigener Tasche gezahlt 😢
Wenn hier noch jemand jemanden mit so nem unglücklichen Talent sucht ☝️hier 😂
Im trying to see the logic that the guy says the glue for the lugs was on too long...like wtf its a one time deal, glue, stick, done. How is it even possible for something to be glued together for too long? Almost comical..
It wasn't glued together for too long, it was that the etching of the lug and the glue on the tube sat and were exposed to the air for too long before it was assembled.
Yeah, the issue is that it was NOT glued together for too long.
I think thats called poor quality control
Dude in red shirt has baby hands.
It needs a motor for climbing
Ocean gate 2.0. aluminum/titanium rigid metal glued to carbon sectional stuff doesn't work.
The carbon tubes change shape when stressed and work themselves loose from the bond.
In this case it seems like it was the glue that failed, due to not following the process parameters. Aluminium/Carbon parts are very common in F1 and I have yet to hear from an Atherton Bikes failure
@@TheDJDanny16 we are saying the same thing, you have a "glue/bond" trying to glue a rigid piece to a flexible piece. The carbon used in F1 parts are not as flexible or likely to flex as a bicycle frame, I think if they had carbon caps at the end of the tubes it would be less likely to happen. A bicycle frame can change shape with normal use under stress, where carbon tubes in F1 are so much stronger and don't flex the glue/bond as as much.
Armchair engineers. Armchair engineers everywhere.
Pivot sucks...
Don’t hate cause you can’t afford. Make you look weak.
That crash was GNAR. Super stoked BK wasnt hurt.
These frames alone are what $3500.... They clearly will not and can not expect to be selling many.....
But....... this video will.sell a cpl more id say..well done.