Top 10 Iconic Guitars of All Time
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- Опубліковано 30 чер 2019
- Top 10 Iconic Guitars
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These guitars have produced some of the biggest riffs in rock ’n’ roll history! Welcome to WatchMojo and today we’ll be looking at the Top 10 Iconic Guitars. For this list,we’ll be breaking down the beloved axes that we all recognize from legends like Jimmy Page, Eric Clapton, B.B. King, Randy Rhoads, Dimebag Darrell, Jack White and more. Whether it’s the sultry curves of ‘Lucille’ , the bold lines and colors of EVH’s Frankenstrat or the subtle charm of Eric Clapton’s “Blackie”, you won’t find guitars more well known and adored than these.
Are there any guitars we somehow forgot? Let us know in the comments below.
#10: “JB Hutto”
#9: “The Grail”
#8: “Micawber”
#7: “Trigger”
#6: Polka Dot Flying V
#5: “Lucille”
#4: “Frankenstrat”
#3, #2 & #1: ?
Special thanks to our user NathanDrake2010 for submitting this idea on our suggest page. Check out the ranking here:
www.watchmojo.com/suggest/Top...
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Honorable misses
Slash- Golden Gibson
Jimi Hendrix-Strat
Kurt Cobain-Lemony Acoustic
Tom Morello-Arm the Homeless
And the Billie joe Armstrong’s “Blue”
@@MikalTheGoatBridges I clicked here just to reply what you just did thank you.
Slash most known guitar is a Kris Derrig, Les Paul. He didn't have enough money to buy a Gibson in the beginning
I would say Slash is more known for that famous AoD Les Paul that is a copy of a Gibson.
@@tvnorminstudio3080 same here
Lol.. 'iconic guitar'.. i didn't see Steve Vai's Ibanez Jem here, even in honorable mention
Wait....
Where is Jimmy Hendrix strat??
A revolutionary model just completely left out. Even Jimi's Strat wasn't here
Steve vai sucks
Tabs for a Steve vai solo
705985869685959696969586859596858686859596869796868696968687969695868695868585858685858686869697979796848482728858685872718385838586893968585884868584838484758584848484765758494999 all on the high e string
@@camjohnholtz3987 "HEhE stEvE vAII SuCKS he DOntT PlaY wITth FeEL" grow up kid, we all know that you're just jealous because you will never be near as good as Vai ;)
@@camjohnholtz3987 man can you get cancer pls
How did the red special only get an honourable mention seriously
Bo Diddley''s Box Guitar and Prince's Symbol Guitar didn't even get a mention at all. :(
IKR?! 😔
Right?!?
I assume because it had no special story behind it.
@@BarkaDog it was made out of a fireplace by Brian may himself if that's not a good background story then I don't know what is
Iconic guitars:
Watch mojo: shows bass on the thumbnail.
Edit: welp the changed the thumbnail
Well that hofner is more iconic than some guitars sooo.. it's not that bad
Davie504 would be mad...
Bass "guitar"
Yeah, the instrument is an Electric Bass, it’s called a Bass ‘Guitar’ for its orientation
Basses are guitars “bass guitar”
Honerable mention for the RedSpecial? For real?
I am okay if red special at 10th than honorable mention
Imo, The Red Special should be in the top 5
Billie King red special should be at number 1
I know it’s at least top 3.
It is not even very famous.
how is the Red Special an honorable mention? and where is the Black Strat!? but glad Page is #1
Gilmour’s Black Strat is my favourite
And should be include on the list
I thought it was the whole reason this list was made. Because it sold for a record amount recently. Most expensive guitar ever now. Not even an honorable mention.
VB MUTT and Jonny’s tele (not really, but I saw you were a Radiohead fan, lol)
*Number 1:* Filthy Frank's Ukelele
*Honorable Mentions:* Pretty much everything about Davie504.
Thank you for your service to the meme nation. Now this comment shall gain 1k+ likes. Mark my words.
@@BrandonCuringtonOfficial Hope you predicted that. It probably depends on the numbers but the meme nation looks great.
Sign me up!
E BOLS
Mr. Friendship correct
Calling a ukulele a guitar is a crime...
Unless it's filthy frank's -ukulele- multi-instrument
David Gilmours Black Strat ?
Prince's cloud guitar is definitely iconic.
Insatiable Landon S. I’m confused why it’s not here
There is one in the Smithsonian. How much more iconic can it be?
Gregory Sobieraj it’s Prince. If he even touched a random guitar, it’s iconic
I also wondered why Prince' cloud guitar wasn't even an honorable mention.
No.1 is the Red Special
unique guitar one of a kind shape, sound and tech.
Played on 99% of all Queen songs.
Played in ALL live concerts with Queen, well over 800 gigs and still counting.
Featured in over 100 live and studio collaborations with other musicians...
Rover Waters No, Jimi's Olympic White Fender from Woodstock should be #1. The Red Special is a very unique and cool guitar but it shouldn't be #1.
Plus, he and his dad BUILT the damn thing!
@@duncansvlogsandchallenges5498 I (respectfully) disagree. there's 1 important fact that pushes it over the top for me: he and his dad BUILT the damn thing!!!!
I don't agree with this list. what's on the "honourable mention" should be on this list. plus SRV's number 1, Vai's Evo, the George Harrison's Rocky, Hendrix' strat, and even Kurt Cobain's Mustang. Try again Watchmojo.
I'm amazed that Stevie Ray didn't even get a mention!
Wait, didn't Kurt use a Jaguar?
@@sneppysnack809 Yeah, but he also used Mustangs in addition
@@andrewpappas9311 I see. I have also noticed that he used a Mustang in the In Utero performances.
These things are always subjective. Frankenstat, Angus Young’s SG, McCartney’s bass, and Lucille are about the only guitars I’d put on my own list. SRV’s Number 1, Chuck Berry’s Gibson ES-335, Slash’s gold top Les Paul, Johnny Ramone’s Mosrite, Steve Jones’ Les Paul, Malcolm Young’s Firebird, Brian Setzer’s numerous Gretsch rigs (Hot Rod, Nashvillian, etc), George Thorogood’s Epiphone ES-125TDC...these would be some of my choices for iconic guitars. But then...I don’t have a flimsy youtube channel.
How could you forget “Greeny”
1959 Gibson Les Paul played by Fleetwood Mac’s Peter Green, Thin Lizzy (and others) Gary Moore and even Kirk Hammett? Been around the block and played lots of different types of music
What about Brian May’s Red Special Guitar
Did you even watch the video?
James Bond cull - Watch the video.
Robin Dreier it only got a honourable mention
It was in the “honorable mentions”
General public: How do you rate those guitars?
Watchmojo: yes
You forgot....
The guitarist from Cheap Trick;
his iconic guitar
Jimi Hendrix's strat???
Rick neilson is cheap tricks guitarist
Also from Jimmy Page: “telecaster dragon”
And the mirror tele
Where's James Hetfield's EET FUK explorer guitar ?
That Guitar Channel Chuck Schuldiner's BC Rich Stealth as well
finally a man of culture
Or Kirk's guitar Greeny, which was owned by guitar legends Peter Green & Gary Moore.
Any top 10 list ever:
Queen fans who only know one song : wHErE iS QuEeN?
Norron leganda hahahaha
So true mate,
Omg wheres freddie mercurys guitar?
Sudip Thapa yeah man😂😂
the first violinist where’s freddie‘s telecaster!!😂😂
Truest thing I’ve ever read
RED SPECIAL DESERVED MORE
Are we not even going to mention that they didn’ even give an honorable mention to Slash’s original copy Les Paul that he used on AFD? Also, what about Mark Knopfler’s hot rod red Strat?
I would like to make a case for Dr. Brian May's Red Special. It is the only guitar on this list that was made by the guitarist. Brian made this guitar when he was 17 using a piece from an old fireplace mantle, parts from an old motorbike, and one of his mother's knitting needles as a whammy bar. It continues to be his main guitar decades later. What he can do with that guitar is really amazing and no one on this list knows their guitar better than Brian does.
Title : Top 10 iconic guitars
Thumbnail : *Shows a bass*
I need *B* *A* *S* *S*
Now its an acoustic
Smh
That’s still a guitar. The only difference between a bass guitar and a regular one is that a bass guitar has a bass head and strings. That doesn’t change the fact it’s still a guitar. I don’t care wtf you say because it’s still a f**king guitar.
Where’s The SRV Number One ????!!!!
Hi all. I wrote this script, and I'm seeing a lot of... passion. So, I'd like to address some of the reoccurring comments. Firstly, I do "know" the subject matter. You're welcome to call the folks at Long & McQuade and MasterCard to confirm this. Second, this project actually dates back a few years, today I might have been able to push more for the picks I wanted, but at the time it was more of a team driven selection process at WM HQ.
I pushed really hard for the Black Strat. David Gilmour is far and away my favourite guitarist, but back when this was written I'm not sure the general public knew it from any other guitar. This was long, long, long before the auction.
James Hetfield's "EET FUK" Explorer was suggested by me as a contender, as were SRV's #1, Prince's Cloud, Bo Diddley's Gretsch, Rick Nielsen's 5 neck Hamer, "Jimi Hendrix's Strats (all)", Peter Green's Les Paul "Greeny" which was later owned by Gary Moore and Kirk Hammett, Clapton's "The Fool", and (another personal favourite) Waylon Jennings leather wrapped Tele (although I believe he actually had 4 or 5... there's a group for it on Facebook). In short, most of the "but what about (x guitar)" I'm seeing were on the long list but didn't make the cut.
I have no sweet clue how SRV's #1 didn't make it to the list. Watching the video just now that really struck me as odd.
Unfortunately, I have limited control over what image is on screen. This leads to "errors" like Keith Richards holding a different Tele from "Micawber". He owns a few 50's Teles and to an untrained eye they're all the same. Obviously, you and I have "trained eyes", friend. The same is true of EVH's bridge. When he made it it had a Fender Strat bridge, which is what I was discussing. If I somehow knew a photo showing a Floyd Rose installed would appear I'd of made some mention of that.
You can reply to this if you want, I guess, but keep in mind for me this project is pretty old so I might not remember all the whats and whys of how a certain guitar didn't make the cut, and things like the final list, final edit, and video editing are out of my hands. I also don't often log into this particular account...
You are on the MONEY my friend. Please bring up an idea for a redux of this video.
@@jamlive6650 I'm not opposed, but I'm not sure if the views will warrant it.
Aaron Cameron Thanks for hearing me out anyways. And thanks for replying.
Lol angus doesn’t have the most iconic guitar in his own band😂
Billie Joe Armstrong's "Blue" should have been on this list so you could give a nod to at least one modern band/ musician.
Im agree with you buddy!
Obvious classic bias is obvious. These guys might as well work for Rolling Stone
Blue from BJA should have been an honorable mention
Totally!!!!!!
Ikr wth
The Red Special should be AT LEAST Top 3. Shame on you.
Brian May's Red Special should be at #1. Period.
Daniel Erles the frankenstrat blows the red special out of the water by far
Daniel Erles its not our problem that you know only one guitarrist lol
@@Aldinho-jd2ki I'm not talking about the guitarrist, but the guitar itself. It's the most iconic, o at least should be in the top 3.
No, page is more talented and popular, as are his guitars. The only special thing about Mays guitar is that he and his dad made it, that's it
Where to start. Problem with this list is, it’s not about just iconic guitars but iconic models associated with the player.
Van Halen’s Frankenstein is iconic: there’s only one and it was his main guitar for years.
Lucille is just the name given to whatever 335 style guitar BB used. There’s no single Lucille that’s iconic like Van Halen’s guitar. Except for the first Lucille he saved from a burning building and does anyone even know where it is now? Seems if we did it would be singled out and in a museum or something.
Trigger is iconic. There’s no fleet of guitars called trigger.
Jimmy Page’s main guitar Les Paul is more iconic than his doubleneck. It’s even referred to as being “number one” and the doubleneck was only used for 2 songs: Stairway and Song Remains the Same. Only thing iconic about that guitar is the pics of him playing it.
Honorable mention for Brian May’s guitar? Was made with his father. It’s the only electric guitar he plays. Unique shape they designed. Has a instantly recognizable sound that helps define Queen’s sound. Who makes these lists???
It's not the only guitar he plays bud, but it is his main one. He also plays a tele
Billie Joe Armstrong's Blue??? Incredible oversight
Do you have the time to listen to me whine about them not giving Blue at least an honorable mention?
I see Paul McCartney
I click
what
Thats Willie Nelson not Paul
Wow, The Red Special only gets an honorable mention??? Dafuq, Watchmojo?!
It's not that special, other than the fact that may and his father built it out of old furniture and wood they had around the house. Still a awesome guitar
@@murialgoldman5670 But with that guitar they recorded one of their most iconic songs.
The hofner is my favorite, even though it's cheap, I like the way it looks and sounds even if Paul didn't play it....
My top 10 iconic guitars.
10. Blackie
Eric Clapton
9. Micawber
Keith Richards
8. JB hutto
Jack white
7. The grail
Zakk wylde
6. Lucille
B.B king
5. Polka dot flying v
Randy rhoads
4. Frankenstrat
Eddie van Halen
3. Gibson Eds-1275
Jimmy page
2. Red special
Brian may
1. white strat
Jimi hendrix
When the people making the script really don't get the subject. Far too many iconic guitars missing, such as Brian Mays, Slash's Les Paul, Dave Gilmours Strat, etc but also wrong information, EVH's guitar has a Floyd Rose bridge not a Fender Strat bridge.
No, I understand the subject very well. The actually list is narrowed down by a team at WM, the writer doesn't always get exactly what they want. I pushed hard for the Black Strat. As for EVH, it started with a Strat bridge - I was describing the birth of it, not its final form - but that fact was let down by the pictures [b-roll] being shown while the narration was taking place. That's also not down to the writer. If you watch during the Keith Richards entry, for example, some times it's a different Tele on screen. Randy Rhodes ends with Phoebe emphasizing "Concorde" as thought it would appear on screen, but it doesn't. That's also not down to the author. Somethings changing during the edit as well. For example, I wrote that Paul McCartney changed basses "in" Abbey Road, but it was read as "on" 'Abbey Road', which is not only a different thing but very well might be wrong as I'm not sure what bass he used on "Abbey Road" the album. But again, that's also not on the writer. But, as ever, thanks for watching!
Billie Joe Armstrong's blue should have been on this list
Billie Joe Armstrong's Fernandes Stratocaster!!
My Picks
1. White Fender Stratocaster - Jimi Hendrix (The one he used at Woodstock)
2. "Blackie" - Eric Clapton
3. Rickenbacker 360/12 - George Harrison
4. The Black Strat - David Gilmour
5. Frankenstrat - Eddie Van Halen
6. The Red Special - Brian May
7. White Gibson Explorer - James Hetfield
8. "Old Black" - Neil Young
9. "EVO" - Steve Vai
10. "Boneyard" - Joe Perry
Honourable Mentions
- "Lenny" - Stevie Ray Vaughan
- The Cloud - Prince
- "Pearly Gates" - Billy Gibbons
- "Lucille" - BB King
The Red Special got an HONOURABLE MENTION??!!! Are you kidding me? The history of the making of it, let alone that it’s held up to being constantly played for 50 years, should have put it in the top 3, if not the top spot!
John lennons rickenbacker 325 and george harrisons 360/12
Billie joe Armstrong's Blue must be the top one its one of the famous and easily recognized by most guitarists
Jhonil Garcia I don't agree. It is an iconic guitar but there are so many people that wouldn't even recognize it. The Frankenstrat black and white or after being painted red is a recognizable guitar. Jimi's Monterey Strat, Randy Rhodes' V, Eric Clapton's Blackie, David Gilmore's Strat, Brian May's Red Special, maybe even Keith Richards Tele or one of Angus Young's SGs.
Where's Billie Joe Armstrong blue of green day ??
So glad to see Red Special as an honorable mention! It also has a great story, worth reading up on if you don't know it.
I think red special should be the first
Eyless not even close tbh
Jimmy pages Gibson is waaay more iconic then the red special
So you’re telling me that Prince’s iconic purple guitars didn’t deserve to make it on the list let alone the NUMBER ONE SPOT? Ok🙄
I would have picked either the cloud guitar or the H.S. Anderson
As a guitarist and the owner of my sweet gentle music making love "Joan", I salute you watchmojo. Keep on rockin
Dime's Dean only getting an honourable mention is a crime.
Wtf. I don't see a Jimi Hendrix white strat in Here?!?!
Ikr wtf should be second
Prince didn't even get an honorable mention.... REALLY???
Huggy McHuggles I might consider unsubscribing
I clicked on this video thinking that Angus Young's Gibson SG wouldn't be on here but it was 🙌😌
Can't believe the Red Special just got a honourable mention...
No mention of the Ibanez Joe Satriani/JEM (Steve Vai) series ?? DISLIKE !!!
srv's strat and chuck schuldiner's bc rich stealth but they would rather pay attention to the most well known instead of something different for once
James Hetfield and his Explorer. Iconic to metallica
Yeah, the Eet Fuk one is a symbol of Metallica
I think any of Synyster Gates’ signature Schecter guitars are recognizable, with the pinstripes and personalized head. To me, his most recognized guitar is his black one with white pinstripes.
Thanks for mentioning Randy rhoads
I'm surprised George Harrison/Eric Clapton's" The Fool" SG didn't get a mention.
Also Harrison's Rocky which isn't as well known as The Fool but certainly an icon in it's own way
Where is stevie ray vaughans guitar? Not only is his guitar iconic he is a better guitarist than everybody on this list
SRV isn't better than Angus, Clapton or page🤣🤣. Nor Van Halen. If you played guitar it'd be easy to see where you are wrong. Clapton, and page are the best on this list.
@@murialgoldman5670
You're saying that Vaughan is worse than Angus Young? That's where you're wrong, dude. Young wrote some good riffs, that's about it.
@@fenkoken6573 playing wise, yes. SRV is still a kick ass guitarist, no doubt whatsoever, but he repeats all his licks constantly. Angus plates faster, more technical, louder. They're both great guitarists, one is just better than the other
Gene Simmons Axe Bass should have at least been an honorable mention
No SRV's number 1??? Sad
I wish either Gene Simmons's axe bass or Paul Stanley's Ibanez were here.
Stanley's Iceman is iconic.
The infamous KISS Axe?
Nile Rodger’s Hitmaker (1960 Strat w/ 59 neck)
Nile used that guitar almost exclusively during his recording session. The guitar it’s self has been on records that sold over 5 billion records
When you think about iconic models, the Red Special is one of the 1st that comes to mind. How is it only an honorable mention?
It's a top ten guitar video, but has Paul McCartney holding his hofner 500/1 bass in the thumbnail. Ffs
This channel NEVER knows the difference
When I wrote this script it was titled "Iconic Instruments".
You forgot John Lennon’s epiphone casino and Davie404s bass and Jimi Hendrix’s strat p.s. Brian mays red special should not have been in the honorable mentions
The feeling is mutual
Talking about those prices and the "cheap" Höfner Bass - 30 pounds in 1961 are roughly 1.070 pounds today - quite hefty for a band that was just starting out...
I think the Red Special should be #1! Brian and his father made that CUSTOM MADE when Brian was a teenager in the early 1960s! The neck of the guitar is Mahogany, the body is made of oak and the bridge is custom made with a separate string adjustment! It’s SO unique AND ICONIC! COME ON WATCH MOJO! It’s Brian May!
WHERES BLUE? It’s Billie Joe Armstrong’s guitar!
Im asking the same
FullKibbles 7527 my exact thoughts
Why isnt Billie Joe Armstrong's "Blue" strat mentioned here?
Honorable mention: kurt cobain black stratocaster
I know it's not THAT iconic but Jerry Cantrell's Blue Dress should've been included
Video - Top 10 iconic guitars
Thumbnail - Shows a Bass
Every bassist in The World - 😑
Exactly what i thought lmaooo
I'm a bassist and my reaction is :😍
Macca is my favorite bass player....
Serieus red special need in this list he build it whit his dad and it looks cool😂
And sorry for my bad English i came from the Netherlands😂💪
John 5s Tele
Zz tops furry guitars
John Mayer
SRVs #1
Tom morellos arm the homeless and soul power
There should be a part 2 to this
part 2:
10: Billy Gibbons' Legs Gretsch Bo Diddly (the fur coated one)
9: Stevie Ray Vaughan's Lenny Strat
8: Steve Vai's Ibanez JEM Evo
7: Billie Joe Armstrong's Blue Fernandes
6: Rick Nielsen's Hamer 6 neck
5: Jimi Hendrix' Monterey or white Strat
4: Tom Morello's Arm The Homeless guitar
3: Prince's Love Symbol guitar
2: Dimebag Darrel's Cowboys From Hell ML
1: Brian May's Red Special
Honorable Mentions:
Tony Iommi's Monkey SG
Kurt Cobain's Jagstang
Noel Gallagher's Union Jack Sheraton
Gene Simmons' Cort Axe Bass
Great video
Gene Simons' axe? Plus, I saw a pic of Prince. Where is his iconic guitar?
James Tarr not on this list because some people don’t know what good guitars are
"ICONIC GUITARS" Puts Paul McCartney BASS in the thumbnail
Seems right
It is a bass GUITAR tho...
nice list
Additions to the list:
Hendrix’s monterey strat
Eric Clapton’s brownie
Steve Vai’s EVO
SRV’s Lennie
Jimmy Page’s Telecaster
How do you not put the Black Strat on this list. It's got more self-mods and customizations on if than most these guitars together also it's been played on some of the most influential albums.
I also think it was sold for the most money a guitar has ever sold for
Hey WatchMojo you should do "Top 10 Scorpions songs."
When I think of iconic guitar, SRV’s #1 is the only one on my list.
Absolutely, SRV #1is the only one
@@paologianicontini8487 Jimmy page>srv
I was hoping to see the Number One of SRV but still is a nice top 10
What about Prince's Guitar? That should be number one
Whitley's Dollhouse which one??
@@PG13hockeyman the purple guitar, the one Prince was singing at the Superbowl Halftime Show
Whitley's Dollhouse ah. There’s always 3 for Prince. The cloud guitar, the H.S. Anderson, and his logo guitar
@@PG13hockeyman oh okay
What about "BECK's" Lucille I mean those are bullet holes!!!
Black strat, page’s Number 1 or dragon tele, any one of Clapton’s guitars, Greeny, even Billie Joe’s Blue or Kurt’s jag would have easily topped half of the guitars in the list
Quite a few missing here.
Brian May’s Red Special
Joe Perry’s ‘Lucille’ and/ or Dan Armstrong
Slash and Les Pauls in general
Billie Joe Armstrong’s ‘Blue’
Tom Morello’s ‘Arm the Homeless’
And many more that could’ve at least filled a mention.
i think any guitar prince used/made could be more iconic than some of those who made it into the list; but ok.
The most iconic guitar is my recorder from 4th Grade
The Great CooLite that doesn’t even have strings
You missed ace frehley' s Gibson . gene simmons axe shaped base . Stevie Ray Vaughan' s guitar .Michael Anthony's jack Daniels base . Steve vie had a signature guitar as well . Rick nielson of cheep trick's guitars .Hendrix fender .
Could of put Noel Gallaghers Epiphone Sheraton that was custom painted , when Oasis reached their peak that guitar was well associated with NG and Oasis x
I thought you've run out of ideas....
WHY YOU'RE STILL MAKING VID!?
People give them ideas
Also worth mentioning Bruce Springsteen's iconic Esquire, seen in the cover of Born to Run.
Greeny should be on this list. 3 Rock Icons have now played with it - Peter Green, Gary Moore and now Kirk Hammett
Not even a honorable mention to Tom Morello's "Arm The Homeless"?
I believe David gilmour black strat should've been number 1
Wtf , Brian May is the ONLY thing in this video that has a guitar MADE for him , and played with it for his entire legendary career with queen !!!! Jimmy page only played with the double on like stairway to heaven , watchmojo y’all better step yalls list game up!
Izzu Sulaiman check your facts, page used the double neck for quite a few different songs live. As far as I'm concerned having a guitar custom built and having one made for you is the same thing. The #1 spot is earned that shits iconic
You might want to educate yourself some. Page most definitely used the double neck on more than stairway live, and may just built his guitar, that's one thing, but when Gibson comes to you to offer making a special run of your signature guitar, that's totally different. Not to mention page/ Zeppelin blows may/queen out of the water. Not saying queen isn't a kick ass rock band either
Eddie Van Halen had a load of good guitars.
Frankenstrat, Bumblebee, Gibson Less Paul (with 2 s's), etc.
Honorable Mentions
Les Claypool of Primus and his Carl Thompson basses
Gene Simmons Of KISS and his Axe bass
Paul Stanley and his diamond studded and cracked mirror Ibanez
Prince and his purple guitars
Adrian Smith Of Iron Maiden and his Red Guitar
Slash of Guns N Roses and his Gibson Les Paul
John 5 and his Telecasters
On the topic of Paul Stanley, I really liked the leopard print BC Rich he once used.