Digital Marketers: Stop Ignoring These Things
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- Опубліковано 7 тра 2024
- In this video, you'll learn important things in marketing that many digital marketers ignore but really shouldn’t.
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Even experienced digital marketers often neglect some essential things in their work. But at a closer look, there are some vital things that you can't ignore if you want to succeed.
Here are a few that we consider important.
The first thing that often gets overlooked is platform intent. Platform intent can be described as a user's subconscious intent to go to a specific platform for specific reasons. E.g., people visit Pinterest to find inspiration for their creative projects or UA-cam to entertain or learn something new.
Watch the video to learn more about how you can ensure you match the format and messaging of your marketing to the primary platform’s intent.
The second thing that digital marketers ignore is competitors in different niches. Marketers are used to monitoring their direct competitors. But it is also vital to keep an eye on marketing strategies in other niches that can be applied straight to your business.
Watch the video to get some idea of what to pay attention to in other niches.
The next thing that often gets ignored is omnichannel user experience. Today, marketing is focused on customer journeys and experiences rather than one-off pageviews or metrics without context.
Watch the video to learn more about using the holistic approach to user experience.
The next important thing that marketers often neglect is talking to their customers. And it's nearly impossible to do good marketing if you don't know exactly who you're marketing to.
Watch the video to see what you can ask your customers about.
The final thing that marketers ignore time and time again is their product. Often, digital marketers get obsessed with metrics like traffic, views, likes, comments, and subscribers and forget that there's a product they should put in the center of their efforts.
Want to know why? Watch the video.
Timestamps:
0:00 Intro
0:07 Platform intent
1:34 Competitors in different niches
3:18 Omnichannel user experience
5:25 Customer forensics
6:34 Focusing on your product
#digitalmarketing #digitalmarketer #marketing
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I am ignoring your ahrefs tools because it's very expensive for individuals bloggers 😒😒
Don't worry,, I have used Ahrefs too... But nothing is better than Google Keyword Planner... It's more than enough & completely free 😊
😂
You're too funny
Well I respect your opinions because we're not here to fight...
At least you can agree with me that ahrefs have some powerful features that you can't get with Google keyboard planner 🙏❤🤞
They bill monthly. You can fix a lot of issues and do a lot in 30 days. That is how I use it.
Ok, but you can buy it for only one month. Find a lot of keywords, solve your technical issues, pull a lot of spreadsheets, and then cancel it. You pay only one month and you have data for like six months, or maybe a whole year.
Hi sam; you're always great...
I love the way you always present the videos
Thank you! 😃
-Helen
Such a solid video. I feel like a big reason the ahrefs brand is so respected is because of content quality.
Absolutely
Thank you for kind words!
-Helen
HA! I’ve totally thought of platform intent before. I’m glad to have this confirmed.
Glad to hear that! Hope other things are useful to you, too🙏
-Helen
Yes, much agree in no.2!
Glad to hear it! 🙏
-Helen
i am watching from long time and still you are doing good and learning to go next level. great sam
Glad our videos are helpful to you! 🙏
-Helen
Hi Sam! your videos are always gold! I just want to ask also if you have some ebooks that we can download like guides on how to use ahrefs? thank you!
Thanks! We don't have an ebook atm but we do have a course on How to use Ahrefs here: app.ahrefs.com/academy/how-to-use-ahrefs/dashboard
-Helen
I’m hoping to break into the industry with a more forward facing role. I would love to be the one reaching out to customers. That would perfect 🤩
Wishing you best of luck then! 🖖
-Helen
Hey Sam, 👋 please made a case study video on chatgpt. Like, is chatgpt blog content can rank or not, in depth case study... great to see you after long time
Will do :)
-Helen
Thank you Boss
Any time :)
-Helen
Topic cluster video please
Thanks for quality content #ahrefs, please share more :)
More to come! Subscribe to stay on top of the news 😉
-Helen
I wonder what Ahrefs uses to make these great looking thumbnails
Our designers know some magic :)
-Helen
Please create any video on AI and next content creation strategy
Just published one yesterday: ua-cam.com/video/59hsPSrYvmk/v-deo.html :)
-Helen
@@AhrefsCom Thank you so much
Do a case study yt video on AI content, like if Google punishes it or not.
Thanks for the suggestion!
-Helen
I love SAM
🙃
You are really good but also overpriced! 😎
That’s why they are really good. The money gets reinvested into making the product deadlier and deadlier.
Sell us your shirts!
We only send our t-shirts to our customers and through giveaways on social. Subscribe to our Twitter - maybe you'll get lucky one day ;)
-Helen