Case Study of Coca Cola; Business Strategies!! Hindi !! John Stith Pemberton!! Coca Cola Summary!!
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- Опубліковано 22 січ 2021
- #businessstratetgy #cocacola #cocacolacasestudy
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humble beginnings of selling a mere 9 glasses per day to 1.9 billion consumers beverage each day
hello friends I am CA Meena Verma and in this video we are talking about Coca Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola
Company. it was invented in the late 19th century by John Stith Pemberton.
n July 1886, pharmacist John Stith Pemberton from Columbus, Georgia invented the original Coca-Cola drink, which was advertised as helpful in the relief of headache, to be placed primarily on sale in drugstores as a medicinal beverage, Pemberton continued mixing experiments and reached his goal during the month of May, the new product as yet unnamed nor a carbonated drink, was ready for the market and was made available for sale.[5] Pemberton's bookkeeper, Frank M. Robinson, is credited with naming the product and creating its logo.[6] Robinson chose the name Coca-Cola because of its two main ingredients (coca leaves and kola nuts) and because it sounded like an alliteration. John Pemberton had taken a break and left Robinson to make and promote, as well as sell Coca-Cola on his own. He promoted the drink with the limited budget that he had, and succeeded.[7]
In 1889, American businessman Asa Griggs Candler completed his purchase of the Coca-Cola formula and brand from Pemberton's heirs.[citation needed] In 1892, the Coca-Cola Company was formally founded in Atlanta by Candler. By 1895, Coca-Cola was being sold in every state in the union.[8] In 1919, the company was sold to Ernest Woodruff's Trust Company of Georgia.[9]
Coca-Cola's first ad read "Coca Cola. Delicious! Refreshing! Exhilarating! Invigorating!"[7] Candler was one of the first businessmen to use merchandising in his advertising strategy.[citation needed] As of 1948, Coca-Cola had claimed about 60% of its market share.[8] By 1984, The Coca-Cola Company's market share decreased to 21.8% due to new competitors, namely Pepsi.[8]
Acquisitions
Coca-Cola acquired Minute Maid in 1960 for an undisclosed amount.[10][11] In 1982, it acquired the movie studio Columbia Pictures for $692 million.[12] Columbia was sold to Sony for $3 billion in 1989.[12]
The company acquired the Indian cola brand Thums Up in 1993,[13] and Barq's in 1995.[14] In 1999, Coca-Cola purchased 50% of the shares of Inca Kola for $200 million, subsequently taking control of overseas marketing and production for the brand.[15] In 2001, it acquired the Odwalla brand of fruit juices, smoothies, and bars for $181 million.[16][17] It announced Odwalla's discontinuation in 2020.[18] In 2007, it acquired Fuze Beverage from founder Lance Collins and Castanea Partners for an estimated $250 million.[19][20]
The company's 2009 bid to buy Chinese juice maker Huiyuan Juice Group ended when China rejected its $2.4 billion bid, on the grounds the resulting company would be a virtual monopoly.[21] Nationalism was also thought to be a reason for aborting the deal.[22]
In 2011, it acquired the remaining stake in Honest Tea, having bought a 40% stake in 2008 for $43 million.[23] In 2013, it finalized its purchase of ZICO, a coconut water company.[24][25][26] In August 2014, it acquired a 16.7% (currently 19.36% due to stock buy backs) stake in Monster Beverage for $2.15 billion with an option to increase it to 25%, as part of a long-term strategic partnership that includes marketing and distribution alliance, and product line swap.[27] In 2015, the company took a minority stake ownership in the cold pressed juice manufacturer, Suja Life LLC.[28][29] In December 2016, it bought many of the former SABMiller's Coca-Cola operations.[30] The Coca-Cola Company owns a 68.3% stake in Coca-Cola Bottlers Africa. Coca-Cola Bottlers Africa's headquarters located in Port Elizabeth South Africa.
The Coca-Cola Company acquired a 40% stake in Chi Ltd on January 30, 2016. The Coca-Cola Company acquired the remaining 60% stake in Chi Ltd on January 30, 2019.
In 2017, The Coca-Cola Company acquired Mexican sparkling water brand Topo Chico.[31]
On August 31, 2018, it agreed to acquire Costa Coffee from Whitbread for £3.9bn. The acquisition closed on January 3, 2019.[32] During August 2018, The Coca-Cola Company acquired Moxie for an undisclosed amount.[33] On August 14, 2018, The Coca-Cola Company announced a minority interest in Body Armor.[34] On September 19, 2018, The Coca-Cola Company acquired Organic & Raw Trading Co. Pty Ltd the manufacturer of MOJO Kombucha in Willunga, Australia.
On October 5, 2018, The Coca-Cola Company acquired a 22.5% stake in MADE Group from the company's three founders: Luke Marget, Matt Dennis, and Brad Wilson. The Coca-Cola Company owns a 30.8% stake in Coca-Cola Amatil Ltd; therefore, The Coca-Cola Company owns a further 6.93% stake in MADE Group through its ownership stake in Coca-Cola Amatil Ltd.
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Ektu jore bolle valo hoto.. suntei pachhina
Sunday will be worthwhile 🎉 as Meena Ma'am knows her audience's demand
Would you pls make it available with English subtitles?Thank you
Vry useful vedio........thanx mam
Thanks ma'am❤️
Thank you soo much mam.
Your research and study on topics is superb, please keep it up and please make more case-study videos
Thank you so much 😄
@@CAMeenaVermaSCM your always welcome
Very less sound even with Boat headphone....
🥰
More informative videos. Please also make a video how you research .
Mam your voice is awesome but your volume is the audible
Sorry for that
Maam I am CA Final student thank you for this video
Can u tell me
How coca cola get affect business environment
This isn't audible too
Can't improve more 🤐😷😓
@@CAMeenaVermaSCM Can't you use Headphones?
Seriously, sounds r nt so good. U need to improve it
Aapki voice sunai deti naahi
Maam aap kitne gori or stylis ho gyi
Haha Thank you ❤️ with time people groom ❤️😁
Awaz bhut kaam👎