The Nearly Impossible Job of Managing MrBeast
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- Опубліковано 28 кві 2024
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Today we're interviewing Reed Duchscher, MrBeast's Manager and CEO of Night Media.
Check out Reed's Podcast, Creator Economics
/ creatoreconomics
00:00 Who is MrBeast's Manager, Reed Duchscher
01:02 Thanks to NordVPN
02:14 MrBeast's Formula for viral videos
04:03 How Mobile Games saved MrBeast
05:43 What makes MrBeasts special
08:40 How Squid Game changed MrBeast
13:45 Hard Lessons from the Beast Burger Launch
15:38 Why risk so much?
17:12 How MrBeast built Feastables
20:05 What is the creator business revenue model?
23:09 How do managers get paid?
24:32 What do creators not understand about managers?
25:08 The difference between managers, agents, and presidents
27:48 The Network Effect
28:37 MrBeast Hitting 100M subscribers
30:11How creators should prepare for a recession
33:20 The problem with TikTok, Reels, and Shorts
37:39 MrBeast's character development
41:06 Videos MrBeast didn't upload
44:24 What Reed Duchscher looks for in a creator
Editors:
Chris Schwaar
Jesse Leon
Graphics & Animation:
Chris Schwaar
Production Coordinator:
Marilyn Haigh
Special Thanks:
Reed Duchscher
Night Media
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We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on UA-cam. We also interview creators and try to get to the bottom of what’s working on UA-cam and where the creator economy is headed.
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The full interview with Reed is over 2 hours long → spoti.fi/3T2j4NY
It's really good for creators looking to build their businesses
That's a loooooong time.
Samir’s Hair and Beard products.
Post the 2 hour video…. You honestly shoulda posted the 2 hours from the start lol 😅
Oh good, because this felt too short :)
hey guys, I didn't know you had a podcast version of this, would have wanted to listen to it but its not like it just picks up at the end of this video... weird continuity. I loved this video and the content ya'll put out but a heads up there is a longer version would have been nice.
Reed is my dad
Hey
MrBeast comment with 7 likes omg
Lol people have not discovered this comment yet
lol dude nice
MrBeast comment with 23 like wtf!?
I love how instead of creators learning how to be business people, he's a business person learning the life of a creator
What a terrible attempt at a fake acount
@@dashielcockrill998 huh ?
@@dashielcockrill998 ?
@@dashielcockrill998 fr
@@dashielcockrill998 what 💀
Being Jimmy's manager is basically giving a child $100 and get them to only spend $50, but he somehow spends $250
🤣🤣 totally
I’d like to think that way, but jimmy is wayyyy smart,,
im so confused
How much does this guy make per year?
😆
Beast is crazy smart. His videos are so insane but he manages to edit them in such a good way that there's hook after hook and entertainment the whole way through. Ppls attention span is so short these days that he kills it with keeping ppl tuned into his videos. Jimmy is absolutely amazing at what he does. Respect.
This is the most interesting interview they’ve done so far. This guy is a real business person stepping into the life of the biggest creator on UA-cam.
I need more of these videos. I love when they do these and it's better when they're long and detailed.
Its very awesome the manager himself, being able to tell data that wouldn't have been shared else. Only a tiny bit conserned about, if any data has been spoiled, that wasn't suppose to be said - but we gotta assume, that this guy knows what to say, and what not.
100% true
Imagine managing the TopG.
I agree. I never get a good chance to watch this channel but I’m glad that I clicked on this video because of how educational and interesting it is
Jimmy: "Do we have $900k for a video?"
Reed: "For what?"
Jimmy: "Island... that we're gonna give away at the end of the video."
*deep deep silence*
imagine the silence
@@sao5060 ikr
😭 i r#ally don't want to be his manager
@@vaisakhkm783 I dont think you do that job is just pure stress
Dead silent
I could listen to Reed talk all day. Cool calm and collective!
ed*
Great interview. Colin and Samir always have really great guests
Umm..... Collected?
19:30 "If you're going to start multiple business units, you have to have people responsible for each one."
Love this quote. This is the key to MrBeast's huge success - Jimmy Donaldson and Reed aren't perfect creators or businesspeople, they both just know when to delegate a normally difficult/tedious process to someone more skilled for the job.
Love the whiteboard behind Reed. "We need words to fill this part of the board because when we film interviews it looks too empty and we don't want our subscribers to think that we don't have important things to say that would fill a board."
LOL 0:33
That's pretty deep because even though it sounds like a joke It's actually an important thing to say
@@stirfryjedi it's not that deep
Omgg
@@milenamartins21 iiiiiiili
That's one of the top 3 videos you've done till now. I've learned so much in these 50 minutes, and I appreciate the gold content, Colin and Samir!
Full uncut audio on Spotify!! 👀🔥
colin and samir are the goat of helping youtubers
agreed, that was a epic insight.
ee
If you liked this pod I'd recommend reeds pod Creator Economics
Thank you for this interview! I appreciate how much work creators do, and yeah, this is a huge team behind a youtuber. That’s really important to understand that.
It’s wild how big he’s gotten.
I wonder if he’ll reach 500 subscribers,
Or even 1 BILLION? If anybody can do it, it’s Jimmy…
We all need someone like Reed in our lives
Haha so true!!
34:53 - One small correction: Fred was the first channel to reach 1 million subscribers, in April 2009.
Hey tim tom!
Hey tim tom!
Hey tim tom!
Hey Tim Tom!
Tim tom! your my inspiration!
Reed is incredible! Love these videos!
Wow only if Graham Stephen would like my comment, it will certainly make my day
You’re a legend Graham!
I’ve watched your interview multiple times, good stuff!
Fancy seeing you here, get back to reacting to reactions of reactions 😜
Sick interview with Patrick
Super informative! Loved the dialogue lads! Keep on helping and inspire creators growth and their identities! 🤟
No comments?
ikr????? I don't think many people know who @FliteTest are @CxPoland
Love learning more about successful people.
Such fascinating stuff to know.
Reed is so polite and a professional. Waits for the interviewer to finish talking after each question. When asked if things got harder reed said "not harder but more stressful and complicated". stress and complication is the definition of harder lol but knew how to word it in a professional way.
Awesome stuff Reed. Glad to be a part of Night!
Hello
Scammer payback
YAYA, CHAMP!
pierogi wilson 😳
LOL literally watched your video today what a coincidence.
37:45
I also agree that the 30 day fast video was very relatable and personal. I keep leaving comments on Jimmy's videos that I LOVED the old content where no prize money was spent, no high tech, just personal, Jimmy, or Jimmy and his friends doing stuff or talking. This first person, calm, personal Jimmy I really enjoy.
Jimmy doesn't need the lights and flares. Just sit him down and let him talk, or exist. No screams or sudden cuts: you have my attention. I love the personal, longer vids. Ironically I actually see more personal 'Jimmy content' on other channels then on his own, and I wish he would have a more personal channel where he just chills and talks. :)
yeah i was there when he had 150k subs and he was just fucking hilarious making all these skits and taking shots at other youtubers that he can’t do just because of his following. new mrbeast is fine but still, i really liked the old mrbeast
Hell even the challenges where it was 5 of his friends in a circle to win 20k. It has a more chill, personal vibe to it
++
Loved this interview, the one thing I'd love to pick his brain about, because I've heard jimmy talk about that he has talked to big studios like Netflix before but never came to a deal, I think eventually their has to be some kinda integration between UA-camrs and these streaming services. And if they have had the first talks maybe what that is gonna look like. Maybe a Netflix docu series weekly showing how Jimmy makes a video, or bringing these big UA-camrs in to start hosting shows to bring their followings with.
That’d be great.
Netflix sus tho
Jimmy should charge Netflix more
And the best MrBeast video is when he cured blindness for 1000 people, that's another level! I hope many more people follow his examples and I truly hope he gets all the brand deals he wants. Because at least a lot of that money is put back in videos and people that truly need it! Mr Beast is youtube GOAT, there is no debate on this topic.
The MrBeast employees put in so much work! huge respect to them!
Nice
Hi egg
oh hey famous egg didnt expect to see u here
@@chez_guy oh hey!
@@chez_guy hey
I believe much of Jimmy's success is because of the organic nature of his videos. I am old person (50 years old). I started watching the videos because my son was watching Mr. Beast and I wanted to vet what he was watching on the internet. The first video I watched was when Jimmy was trying to survive under water for 24 hrs (he actually did not succeed). After watching that video, I realized that the material was age appropriate unlike Nelk videos. I also enjoyed the videos because of the content that Jimmy was producing. It was entertaining and it always seemed to leave you with a good feeling. Fast forward nearly 5 years later and Jimmy is still putting out amazing content that is still age appropriate and truly organic. My son goes to school at ECU (located Greenville, NC). I will continue to pull for someone like Jimmy because even with all of his success he is a young man that you still want to pull for! I look forward to see how Jimmy grows his channel and absolutely love the philanthropy side of his content as well. Wishing bigger and better things for JImmy and hope it leads other content creatures to copy his organic and safe content.
Really well said
Same here I got 4 boys and let them watch Jimmy and Mark Robber
That was an amazing insight into Reed's life. I love how he described the business as being in the 1st inning. So much thought goes into every decision.
this 2 ppl are so inspiring i love watching them for the pro way of asking and managing the podcast this is just wow
We've seen that exact same "danger" that was said about Mr. Beast and raising the bar for each and every video in Mumbo Jumbo, stressing himself out about such things, UA-cam is HARD! These creators really are geniuses who go through a lot!
Mr beast need to take a break as-well.
mrbeast is truly the steve jobs of youtube. it'll take FOREVER till we can get another person who's as smart, and innovative as him.
Nice
wow only a few comments on famous youtuber comment
Nice
True
Oh hey chez
As a creator, I loved the Jimmy doesn't eat video for the exact same reasons! It was fascinating to see how hard he works all the time, and then to see him risk it all by putting himself in this very vulnerable place. It had me personally questioning how much of myself I'm willing to risk in my own business.
Wow! As someone who's worked in social media in various ways over the past 8 years, this is easily one of my favorite podcast/interviews ever, love the production on it. Reed has an amazing mind when it's comes to social media, he's one of the hidden GOATs.
Incredible insights. If only we knew Reed's mysterious checklist 🧐
if you look at the creators he signed you can see it a bit... They area all just really creative and all their videos would get clicks + they don't need a medium like a game or specific hobby.. they just have an idea and make a video out of everything
Ello!
why? People who fulfill all the lists requirements were already doing naturally what is needed. Which makes the question a bit wrong. The question should be "what were they doing that you aren't?"
Why are goldfish so dumb pls answer google lies to me
"Charity is a Bandaid for a Broken System and wont really work."
-UA-camr Some More News in his video "The Dystopian Reality of Feel Good Stories".
This was awesome, great to hear from someone who is on the business side of UA-cam
This was hands down the most interesting and informative interview for what it takes to manage a top tier brand/channel/etc. Well done guys!
@Colin and Samir - This was sooo interesting to see the "backstage" look into this Manager's point of view (not only regarding MrBeast).
This brings me to think; MrBeast has full confidence in this guy BUT, now that MrBeast is so large and has so much staff, how do they deal with people who are not well intentioned and want to (or have succeeded) in defrauding him? Or do you think they factor that in their expenses/losses? Jimmy seems to be such a nice person, I truly hope this is a non-issue.
Thanks for putting this interview together. Great stuff.
I love the philanthropy videos. Those are in line with when I subscribed Jimmy was doing a lot of cash giveaways and finding people who needed the help and giving it. Now he has a whole channel doing that on a much larger scale. My only thing is I wish there were more of those videos.
I love Reed's thought process for the long term. He isn't building to sell. He's building to compete and I like that. :D
I usually think Colin and Samirs voices are just so pleasant to listen to, turns out Reeds voice and way of talking and expressing himself was just the same. Really nice video to listen to, really nice insights too.
You always have super interesting interviews and content! Keep up the good work!
That's inspiring AF. Your impact on the smaller YT creators is immesurable. Thanks a lot, C&S&team.
Thanks for these mr beast videos. I watched the entire uncut mr beast interview and it was awesome but frustrating (while also understandable) how little jimmy wants to speak about the business, so it’s really interesting to see this perceptive and get insight into jimmy and the business of creation from his manager’s perfective. I haven’t watched any mr best videos until I saw the videos on your channel, the behind the scenes peaked my interest! I also think the No food video was my fave bc of the reasons you said, we get to see into his life/head! Now I’m on to watching jimmy speak on logan’s podcast lol.
I found this channel during the 2020 pandemic and I think it only had like 30k or maybe 70k subs at the time I can’t remember, and it’s wild to see the incredible growth from then until now. Gives me motivation to start YT again.
What? So much knowledge packed into 47 minutes! Loving your interviews at the moment. The focus on UA-cam not as a creative outlet but as a business solution is so interesting.
Honestly you guys interviewing mrbeasts manager shows just how far this channel has come, road to 1 mill!!!
This was insanely insightful. Reed really just has a vast knowledge of the industry and its so interesting to hear him talk about it. Also its pretty cool to see how much work Jimmy puts into his content, he really is building an empire
this guy is basically the genius that makes all the connections youtubers have and he manages the economy of big youtubers
This was an amazing talk. Thank you Colin, Samir, and Reed!
Your channel is like another version of Corridor Crew. As they're VFX artists, they host VFX artists on their channel. The same thing goes for you. This is the channel for UA-camrs. I didn't think of that earlier. But after watching some of your content I realized this is the most needed thing on youtube. The background story of UA-camrs shows their dedication, hard work and guideline for new content creators. Thanks for coming up with a unique idea.
One of my favorite episodes! I don't know how many more people with Reed's job and experience there are but I would love to hear from all of them. Very enjoyable episode, super interesting keep it up!
As a creator with over a million subs on UA-cam mostly from shorts, I can confirm there is absolutely a huge lack of brand loyalty there. Don’t get me wrong, I love my subscribers, but there are only a few thousand that consistently come back and watch my content. Long form community growth trumps short form by 100x easy.
Would you say MrBeast has short term or long term community growth?
@@concept5631long.
im a loyal subscriber to you 💯
All you do is trickshots? same thing over and over again, hit a hole with a ball
I kinda hope that UA-camrs realize shorts aren't worth it and stop doing it. Shorts are really addicting and I honestly think it's hurting people and society in general
Brilliant interviewers and interviewees! Some piece or advice are applicable to any business, not just UA-cam business. Very refreshing take.
might be my manager brain but this was the best video i've seen on this channel and might just be one of the best videos for creators to watch and digest.
Reed's ability to speak about a heap of areas and voicing concerns about the future with potential financial crisis in tow, speaking without hesitation also and being articulate at the same time. banger video. cannot wait to rewatch and learn more again on another viewing
This is such a great video. So much knowledge and insight in under an hour. You guys are killing it 🙌🏼
This team, from the management down to the people who stock the fridges in the studios, is amazing, and I really hope that I can be blessed enough to join one day soon.
The full version of this interview on Spotify is fantastic. If you guys had more content like that, interviews with behind the scenes type people in the creator space, I’d definitely tune in to every episode.
This was such a good interview! Super interesting hearing a perspective on the creator economy who is in the market of helping other content creators sustainably build businesses!
you guys are so good at interviewing. normally i couldnt sit through an entire 47 minute long video but you interviews are incredible. keep it up gamers
The young man are quite inspirational and I worked all my life never had one vacation and my and in my sixties now but it's good to see young men doing so well keep up the good work and the good work and my heart goes out to you thanks for letting me enjoy these videos
Wow… Love this interview. Sheds a lot of light on what goes on behind the scenes of the Creator Economy. C&S this is amazing, the work that you guys are doing. Much love all the way from Fiji 🇫🇯💯🙌🏽
Such a good video, a story from a manager really puts in perspective the organization of a grown UA-cam channel
It’s crazy seeing you grow from just your lax channel, I used to watch every single video you used to make. So glad to see y’all grow past that
Such a great interview I've learned a lot from this guy and his knowledge in how the digital creative space works.
I can honestly say one of the things I've been super curious about is how Jimmy's friends get paid. Are they his employees? That's the vibe I've always gotten. Do they get a cut of the video revenue? Do they only get what they win in his competitions? How do they maintain their friendships if he is their boss? I would imagine that could lead to drama if they're not careful
i would like to know it too
jake the viking one of the original mr beast crew/friends did a really interesting video on his chanel about how the payment works for employees i highly reccomend it.
@@wholemealblousey2641 do you remember who did the video?
@@houseonwillowbrook they literally said jake the viking…
@@viannccaa ohhhh I thought that was one of the commenter's usernames hahaha
This is a great interview with a sharp kind - thank you for interviewing Reed!
Such a great episode! This guy seems really knowledgeable and experienced, so many insights that can be used for multiple aspects, even outside the creator universe. Love your show guys!
The tiktoker discussion really got me thinking, and I realized that I also don’t really remember the brands of a lot of tiktok creators. I recognize them when they show up in my feed, but I don’t really know their brand that well. (As a casual user)
I have noticed that the exception to this (at least for me) is people who use tiktok but build their brand primarily elsewhere. Some good examples would be John or Hank Green, or Dan Povenmire - these guys’ primary source of revenue and branding is outside of tiktok, and they just use tiktok to expand their reach further (and also have fun, it seems) Guys like them are probably the only tiktokers or shorts producers who will make it through the recession largely unscathed, because they don’t rely on brand deals through tiktok to stay afloat. Really interesting stuff to think about
Yes, exactly.
as someone that’s been watching your channel for years, i can say without a doubt this is one of the best interviews i’ve seen y’all post. good shit .
Sat enjoying the interview and I see a quick flash of my own video at 28:54 😁😁
First
Please Reply Jack
Only 2 likes
Jack replyyy
Hi
45 likes, 4 comments, verified, well known… after a day. I don’t understand this.
Easily one of your best interviews yet. Keep it up!
love colin and samir interviews. always so much value and depth
W all love to hear about the story of MrBeast. It is very educational for us and entertaining at the same time. Thanks to you guys for bringing out these great videos to us
Pure gold - thanks Colin and Samir for bringing Reed on and thanks Reed for the solid nuggets. Now off to listen to the full interview (but first, need a pen and some paper).
Best interview you guys have done yet! Loved it, Reed's insights and where the business is headed. Great work fellas!
Love this interview guys. Very insightful. One of your best.
This is interesting! Informative but also a bit vague. I assume there’s only so much he can say but solid advice. It does make me realize you should interview LTT because I believe their business model is almost entirely in house. They broker their own ad deals and stuff as well as run their own merch-line.. Very different model from Jimmy.
Most likely all mainly quick scams get lost
I always wondered what networks had to offer creators. I've heard so many horror stories about how predatory they can be (i.e. Smosh), but this is the first time I've heard the head of a network speak on the symbiotic benefits of the arrangement. Very interesting.
I recently started to watch more of Jimmy's videos. Incredibly brilliant young man!!
Great to see how grounded he is within his success.
I find one thing in this video ironic. Having just learned about how particular Jimmy is with his content and editing.
The Nord VPN sponsorship clip is funny😊.
Is it "tracking" or 'hacking". The video is excellent, just poking some healthy humor.
Keep up the great work, and continue to inspire!!
Dude this guy is intelligent and clearly has a natural talent for seeing talent. This guy seems like an ACE in the hole.
Such a great interview, love hearing what goes on behind the scenes!! (Btw 1 milli soon lets gooooo🔥)
One of my favorite podcasts. Right on the cusp of immense change in the media landscape and super interesting.
I love the business interviews, they always provide so much value
this interview is amazing.. the facts he shared and knowledge of business and experience much appreciate it
Mr beast's not eating food video is also one of my favourite mr beast videos. I also liked the isolation one, the buried one, etc. where the focus is on the story of just one person.
I am also excited for the upcoming 100 day circle video which was hinted in the no eating video.
Honestly a great interview, it's interesting to see what goes on with managing a creator / creator management company.
One of my favourite videos on your channel, thank you for making this :)
Colin & Samir: I suspect that a large portion of your audience is also like me - NOT interested in becoming a creator, but interested in the talent management, production, operations, and digital economy industries from other angles. I’d love more videos on how to become like Reed!
This is the absolute best video I’ve watched of you guys! The continent in this video is clean, crisp, and full of knowledge! Keep it up!
This has to be the most value-added interview I've watched! Got me subbed!
Watching this video in March 2024, where he now has almost 250 million subscribers is really surreal. It sounds like all his ventures combined bring in between $500-700 million dollars a year, which he then reinvests into everything. Dude's probably gonna be UA-cam's first billionaire within a year or two. Completely mind blowing.
For creators you guys are the best. This is the insight I have been wondering about. The behind the scene person who keeps the engine running is so intriguing. Really took a lot from this one.
Definitely want more of this
Well, I hadn't planned on watching a 45 minute interview with the manager of a channel I've never watched, but yet it was still oddly fascinating.
this is a very underrated interview that a lot of creators need to watch
I got so hooked by the title and the thumbnail of this video that I thought it was a 20 minute video and when I checked it was when I was 40 minutes through and I only needed 10 minutes to finish. You guys did great this time it was amazing!
Awesome episode! Slight feedback for production: the gate on the audio is quite distracting when listening on high impedence headphones. The room tone is not too bad so would be no harm leaving the audio without a gate.
Edit: Example of what I mean is clear around 25:20 :)
New creator here, so I was very interested in the topic! One of those secret sauce check list items they look for is most definitely obsession. Obsession fuels many high-achievers. Colin and Samir, thank you for the great content. Super interesting and helpful. I've seen two of your videos thus far and both were very interesting. I subbed.
Awesome stuff Reed. Glad to be a part of Night!. I could listen to Reed talk all day. Cool calm and collective!.
Reed is such a cool guy! Love these interviews!
You guys are gonna hit 1 Mill so soon 🔥 and youll absolutely deserve it ! You guys are the unpaid support system for all us creators out here … for that Thanks You Colin and Samir ❤️🔥
Facts
Just came across your channel. Love the content dudes, keep it up.
Awesome interview. It's also the perfect example of run before you walk but learn from the trip to get faster next time. Very clever guy. Jimmy is also clever.
Thank you Reed for always adding value to my life. I constantly listen carefully to what you said in interviews. Thanks!