I have a question about tracking calls to numbers on my website. Example: I run a home improvement company. 1. Adam Googles "home improvement services" on their laptop, 2. He clicks my ad, 3. He arrives on my landing page and likes what he sees. 4. Adam sees the number displayed on the website, and types it into his phone. 5. Because Adam is short on time, he saves the number as a new contact to come back to later 6. 3 days later, Adam calls the number and is put through. 7. An appointment is made
I think it's far too early to tell. People were telling me Facebook was going away 5 years ago as an ad platform and it clearly hasn't happened. It's highly likely for example that Google will develop it's own AI search option. Google ads isn't going anywhere for at least the next few years and I think the most likely option is that is it here to stay for the next decade+
Excellent content and great value in your videos. Might want to consider slowing down the speed of speech a pinch. Found it difficult to keep up and had to keep rewinding. Cheers!
When testing ads do you create a whole new responsive search ad or do you just edit the existing responsive search ads? Ex. We are a lawn care Company and one campaign is for lawn mowing. Inside the campaign I used to run multiple ads and change out the under performers and create new ones to build better ads. How do you do this now with responsive ads now that expanded text ads are gone?
Good question - it really depends on what we are changing. If we want to test a whole new focus for the ad (really highlighting one benefit over others for example) then we will create whole new ads. If we're just adjusting the wording in a headline or testing something similar then we will edit existing.
Your videos are very useful, thank you! I'd really love to see some focused on Performance Max Campaigns for ecommerce businesses as there isn't many easy to understand videos like yours on this topic.
That's always a tricky thing to work out. I would put it in relation to your target CPA. If you are close to it, then a longer time period is needed to make that call. If you are far away then it's easy to turn something off. There are no hard and fast rules here I'm afraid.
@@BenHeathGoogleAds thanks for your response Ben. Let's say I start a campaign, how many days without a sale could I wait ? Maybe an ad spend of my target CPA ?
Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-succeedwithgoogleads0123-gadfy
sir can u make a video on tutorial for google ads(how it works and how it runs) for Beginners plz
Sure - will be doing so soon :)
Thanks for watching guys! Let me know what you think in the comments :)
sir make a google ads tutorial for beginners ( how it works how to run the ads)
I have a question about tracking calls to numbers on my website.
Example: I run a home improvement company.
1. Adam Googles "home improvement services" on their laptop,
2. He clicks my ad,
3. He arrives on my landing page and likes what he sees.
4. Adam sees the number displayed on the website, and types it into his phone.
5. Because Adam is short on time, he saves the number as a new contact to come back to later
6. 3 days later, Adam calls the number and is put through.
7. An appointment is made
Google ads tutorial
Thx
Hey there.... Do you think google ads will fade away as a result of chatgpt. I'm so worried about my agency's longevity.
I think it's far too early to tell. People were telling me Facebook was going away 5 years ago as an ad platform and it clearly hasn't happened.
It's highly likely for example that Google will develop it's own AI search option. Google ads isn't going anywhere for at least the next few years and I think the most likely option is that is it here to stay for the next decade+
Excellent content and great value in your videos. Might want to consider slowing down the speed of speech a pinch. Found it difficult to keep up and had to keep rewinding. Cheers!
Thanks for the tip!
Ben, I have watched a lot of your videos but something about this one just tops them all.. Thank you for all your work
Thanks a lot :)
When testing ads do you create a whole new responsive search ad or do you just edit the existing responsive search ads?
Ex. We are a lawn care Company and one campaign is for lawn mowing. Inside the campaign I used to run multiple ads and change out the under performers and create new ones to build better ads.
How do you do this now with responsive ads now that expanded text ads are gone?
Good question - it really depends on what we are changing. If we want to test a whole new focus for the ad (really highlighting one benefit over others for example) then we will create whole new ads. If we're just adjusting the wording in a headline or testing something similar then we will edit existing.
Thanks for the video!)
Your videos are very useful, thank you! I'd really love to see some focused on Performance Max Campaigns for ecommerce businesses as there isn't many easy to understand videos like yours on this topic.
Thanks a lot and that's a good suggestion :)
Thank you for all your work!
Why pause and not remove keywords?
It's useful to have that data going forward - you may want to reuse them later on as well.
When is enough data to know if you should pause a campaign?
That's always a tricky thing to work out. I would put it in relation to your target CPA. If you are close to it, then a longer time period is needed to make that call. If you are far away then it's easy to turn something off. There are no hard and fast rules here I'm afraid.
@@BenHeathGoogleAds thanks for your response Ben. Let's say I start a campaign, how many days without a sale could I wait ? Maybe an ad spend of my target CPA ?
Very informative, good job
Glad it was helpful :)
your content is pure gold. keep up the great work
Thanks, will do :)