How To Use The Google Keyword Planner (Beginner's Keyword Tutorial)

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  • Опубліковано 8 чер 2024
  • In this video I show you exactly how to use the Google Keyword Planner.
    I show you how to use the Google Keyword Planner to find keywords that are likely to perform well in your Google Ads campaigns.
    I also explain how the Google Ads Keyword Planner works...
    And how the Google Ads Keyword Planner has changed and how to get the most out of it.
    The Keyword Planner is a free tool that anyone with a Google Ads account can use.
    For the best version of the Google Keyword Planner, a live Google Ad account with some Google Ads campaign history is helpful.
    #googleads #googlekeywordplanner
    CHAPTERS:
    0:00 What Is The Google Keyword Planner?
    0:24 How the Google Keyword Planner works
    1:58 How to use the Google Keyword Planner
    5:11 How to filter keywords in the Google Keyword Planner
    6:22 How to use the Refine Keywords tool in the Google Keyword Planner
    8:00 How to choose the right keywords for a Google Ad campaigns
    11:45 How to add keywords to a Google Ad campaign
    12:20 How to use the Google Keyword Planner trend data
    **********************
    INTERESTED IN OUR GOOGLE ADS SERVICES?
    If you're interested in finding out more about our done-for-you Google ads services and how we can help improve your results...
    You can book a free strategy session with us here:
    bit.ly/3VE74Ws
  • Навчання та стиль

КОМЕНТАРІ • 101

  • @BenHeathGoogleAds
    @BenHeathGoogleAds  Рік тому +11

    Thanks for watching guys! Let me know what you think in the comments :)

    • @TKWNIMITOYS
      @TKWNIMITOYS Рік тому +1

      How keyword planner show trend graphic

    • @BabySnugg
      @BabySnugg Рік тому

      Hey, Google changed avg. Monthly Searches... do you have more info on that?

    • @MaxXanch
      @MaxXanch 6 місяців тому

      Hi, Ben! thank you for the amazing tutorial. Just curious if you have an updated version of the tutorial (with the new interface)?

  • @truthseeker318
    @truthseeker318 7 місяців тому +1

    Thanks Ben! I love your clarity.

  • @michaelcory4431
    @michaelcory4431 8 місяців тому +1

    Awesome, thanks Ben!!! Very helpful. You're a good teacher

  • @Glebtc
    @Glebtc 5 місяців тому +1

    Absolutely amazing videos, very well presented and narrated, thank you

  • @naimhussain606
    @naimhussain606 11 місяців тому +3

    You're a gem Sir! Please keep this channel as active as the other one. Very beneficial.

  • @kartikshetty5420
    @kartikshetty5420 Рік тому

    Thanks Ben.

  • @natcers
    @natcers 2 місяці тому

    thank you, very clear and staright to the point.

  • @NicholasAnthony-no4yd
    @NicholasAnthony-no4yd Місяць тому

    You explain it very well!

  • @MarketingwithAzmain
    @MarketingwithAzmain Рік тому

    Great defined! Thank You!

  • @squidben5780
    @squidben5780 10 місяців тому

    Already knew some most itemsx described but learned new ones. Just subbed !!!

  • @BB-jn7cs
    @BB-jn7cs Рік тому

    im a fan of your content---it´s on point! Thanks a million

  • @HeatherMcGreevy-ie4wt
    @HeatherMcGreevy-ie4wt Рік тому +4

    Really helpful - tbh used this tool for years and embarrassingly for me... never thought to use the filters duh! Great vid

  • @QuinntonWood
    @QuinntonWood 20 днів тому

    The video is great, informative!

  • @Stoneshomesandloans
    @Stoneshomesandloans Місяць тому

    This was excellent

  • @sodaltech
    @sodaltech 5 місяців тому

    Thank you

  • @stashjonez
    @stashjonez Місяць тому

    You're a boss Ben. Amazing clarity. You deserve way more subs. Very impressed with your work.

  • @Mr_Kenneth
    @Mr_Kenneth 11 місяців тому

    EXCELLENT!!!!!!

  • @simonaugustis3558
    @simonaugustis3558 Рік тому +1

    Goof info! Clear and simple.

  • @ulkino89
    @ulkino89 Рік тому

    Now I know what to look for in keyword planner, thank yooou

  • @PavelSelivanov-dd8os
    @PavelSelivanov-dd8os Місяць тому

    Thanks for sharing the video, Ben!

  • @davod-co3ic
    @davod-co3ic 11 місяців тому

    i waiting for the nexts

  • @hafezaazizi5138
    @hafezaazizi5138 Рік тому

    i lovvvvvvvvveeeeeeeee you , NOTED

  • @noone-jq8jk
    @noone-jq8jk Рік тому

    thanks for explanation

  • @christipas1984
    @christipas1984 Рік тому

    Great to see you doing Google Ads Videos now! I don't seem to have the chart in my keyword planner. The account is almost 2 years old with decent spend throughout the entire time..

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Рік тому

      Thanks a lot :)
      Hmmm that’s odd. I’m not sure why that would be to be honest

  • @wealthonlinemarketing8009
    @wealthonlinemarketing8009 5 місяців тому +1

    Great video, how many keywords per campaign do you recommend?

  • @VideoNash
    @VideoNash 4 місяці тому

    thanks

  • @danielrice1396
    @danielrice1396 6 місяців тому

    Thanks for the great video! Can you be too specific with keywords as some of mine are returning the following message "not eligible low search volume". What should I do in general I've tried changing the match?

  • @Ramsey2k10
    @Ramsey2k10 Рік тому

    Love that you're doing Google Ad videos now! Any future plans to do LinkedIn ads?

  • @surroundingsounds6666
    @surroundingsounds6666 11 місяців тому

    Great Info! You are the first one to point out how creating a campaign helps with keyword research. I quickly created my first campaign less than 24 hours ago, would you happen to know how long it takes before google keyword planner starts to project exact numbers?

    • @EL.JEFE1231
      @EL.JEFE1231 10 місяців тому

      Usually takes a few days for data to start coming in and then you should see what you want.

  • @haandichoolhawithmom
    @haandichoolhawithmom 10 місяців тому

    Very well explained. And i would appreciate how you have spared time to reply to almost every other comment which is quite unusual for busy youtubers like you.

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  10 місяців тому

      Thank you very much :)

    • @JB-yb4wn
      @JB-yb4wn 4 місяці тому

      @@BenHeathGoogleAds
      NO, Thank You very much. If I hadn't watched your video I would never had found out the difference between an active and non active Google ads account.

  • @legalprodefense4991
    @legalprodefense4991 6 місяців тому

    Ben, what if the Top of page bid (low and high range) are blank? should I still use those keywords?

  • @kaustubhchavan4524
    @kaustubhchavan4524 Рік тому +2

    Please make a video on how to install google ads tracking on the website and if there are any other ways and best practices to set up tracking perfectly to get clean tracking and data

  • @user-ul5ox5ru3d
    @user-ul5ox5ru3d 10 місяців тому

    Thank you so much for this!!! Did you end up making the video on keyword match?

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  10 місяців тому

      You are very welcome and I did indeed. If you search for keyword match types you'll see it pop up :)

  • @kitedwards3044
    @kitedwards3044 Рік тому

    Thanks Ben! Love the videos! I'm not seeing the phrase match dropdown. Do I need to be in expert mode for this to show?

  • @Noobgamar-fw2fv
    @Noobgamar-fw2fv Рік тому

    really helpful video,please make a video about keyword match type in google ads

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  11 місяців тому

      Thanks and I already have :)
      You can find it on my channel

  • @lulabell511
    @lulabell511 Місяць тому

    Hi. This is very helpful. I just created a google ads account but wondering was wondering if this is expert mode that you are sharing here. Thanks a bunch!!

  • @sodaltech
    @sodaltech 5 місяців тому

    my add want to stand top position , what i do for that

  • @th1285
    @th1285 Рік тому +2

    Can you do a vid on what you think of performance max and when to use it, how to structure your campaigns? Not the setup parts that can be found all over youtube

  • @gideonfomunyoh3963
    @gideonfomunyoh3963 Рік тому

    Highly nobody is teaching this highly important aspect of research. My question has to do with the negative and positive signs of YoYo change? Great Video, by the way, Heath.

  • @lollocanederlo1875
    @lollocanederlo1875 3 місяці тому

    Hi! Very useful video as always! One question, but if for example a plumber selects different cities in the location, using exact match keyword [plumber] is it also found if people type in "plumber Las Vegas" or only if they type in "plumber"?
    Thanks! 🙏

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  3 місяці тому +1

      Happy to help. In that scenario you probably wouldn't show for plumber Las Vegas using just exact match. You would with phrase or broad match.

    • @lollocanederlo1875
      @lollocanederlo1875 3 місяці тому

      I understand, thank you very much! @@BenHeathGoogleAds

  • @AimHigherWindowCleaning
    @AimHigherWindowCleaning 5 місяців тому

    For a more local business is there any legs in using town names in your experience please Ben?

  • @LhFe16
    @LhFe16 2 місяці тому

    thank you for the useful video but i'm confused on something, during my search i found a lot of people saying you should focus on keywords that have low competition and somewhat low volume so you'd have a higher chance of being on top instead of competing with the bigger fish and getting pushed down to be almost invisible. please give your thoughts on this as i'm extremely confused on which direction to go since these strategies are pretty opposite and they both somewhat make sense ?

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  2 місяці тому +1

      I don't think targeting the lowest volume and lowest competition keywords is a good idea. If a keyword doesn't have much competition that's usually because it isn't very high quality and doesn't convert very well.

  • @ashokseebaruth
    @ashokseebaruth 2 місяці тому

    ✔️

  • @Digitalcataloghub
    @Digitalcataloghub 7 місяців тому

    do these keywords apply to organic traffic and seo as well

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  7 місяців тому

      You would want to make adjustments for an organic approach but this isn’t a bad starting point.

  • @mymomskitchen6124
    @mymomskitchen6124 Рік тому

    Hi Ben please make a video on calculation terms CPM CPC cpv like

  • @MM-bg6jo
    @MM-bg6jo 3 місяці тому

    Great video! I have a 1000 questions tho. I am struggling to understand, let's say I have 10 keywords for various services that I offer. How do I know they are the right ones? Can I use the same keywords for ppc seo and local ads? or have to be different ones?

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  3 місяці тому

      Good question. The simple answer is that you start with what makes sense and then you test them and see. You'll soon find out which generate leads and sales and which don't. Assuming you have the correct tracking in place.

  • @jrob2kmusic333
    @jrob2kmusic333 Рік тому

    What software are you using to see your google ads data?

  • @sodaltech
    @sodaltech 5 місяців тому

    How to get more conversions from youtube ads

  • @Mrcrazy-xg6jh
    @Mrcrazy-xg6jh 3 місяці тому

    If a keyword got low competition with $0 for high n low range. Is this a good keyword to use?

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  3 місяці тому

      You can't say either way from that information alone I'm afraid.

  • @mghuiku3653
    @mghuiku3653 Рік тому

    make tutorials about web hosting sites

  • @sodaltech
    @sodaltech 5 місяців тому

    Hi,How many keyword can add for each campaign

  • @rohilabrar5708
    @rohilabrar5708 Рік тому

    can you please tell us which mic you are using your voice is woww

  • @solotraveler3770
    @solotraveler3770 Рік тому

    Why is everyone not starting with setup first. I am getting such a load of stuff at setup...I just want to get to the planner is that possible? Having to set new account and then the same stuff.

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Рік тому

      Interesting - I'll see what I can do on that for future content.

  • @Rigachin
    @Rigachin Рік тому

    Hello! I've been trying to unlock my ad account for six months now. Google blocked it for suspicious payments as soon as it was created. I didn't even get to use it. Appeals don't help. I always get the same answer. You broke the rules, they write. What rules I don't know. Maybe you can make a video on this topic in the future? I think this will be very helpful. Thank you!

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Рік тому

      Ah that sucks. Yes I’ll certainly be creating some ad account related issue videos

    • @jaheersalah8157
      @jaheersalah8157 6 місяців тому

      Did you resolve this? I have encountered the same issue

  • @khubaibplaysyt3456
    @khubaibplaysyt3456 Рік тому

    Please make a video how to find UA-cam keywords for free

  • @ShaunKAndersonTV
    @ShaunKAndersonTV Рік тому

    I do not have 'PLAN' as an option to add keywords to. Hmmm

  • @mmrm3302
    @mmrm3302 3 місяці тому

    why nobody explains how to register account for free? I started registering and they ask credit card, set a budget, create a camoaign etc

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  3 місяці тому +2

      In that scenario best thing is to go through the process but don't actually set that campaign live. That way you'll have an account set up but won't have to pay for it.

  • @trickylife3426
    @trickylife3426 Рік тому

    lol

  • @nicktackes3179
    @nicktackes3179 26 днів тому

    bah... i quit trying to complete the keyword planner questionnaire.. exhausing and endless.. your entire post is moot.... this tool is shit.

  • @user-dm2kl7dw2h
    @user-dm2kl7dw2h 4 місяці тому

    dont show tutoriaol after 1 million steps