TripleWhale's Total Impact Attribution Model: Boost Your Shopify Sales

Today I walk through the brand new Total Impact attribution model from Triple Whale Analytics & show how you can use it to scale your ad platforms further & grow your Shopify sales.
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[@oreadesina4458]

Finally a video that explains the importance of Triple Whale to perfection. Thanks Spencer!

[@domeniciandolo]

Quality video as usual brother!

[@JoanneHastie]

Thanks as always Spencer! Which plan offers the Total Impact Attribution Model?

[@spencerpawliw]

@@JoanneHastie they all do!
Just need to make sure you’re on a paid plan

[@danielkhigay3253]

Love it !!!

[@kidwonder4073]

So how should I track it? Through Total Impact? What do you think about FC? With TI I have 2 ROAS and with FC its 1 ROAS

[@spencerpawliw]

We track on a blended ROAS level
And use TI for helping is figure out which platforms we should scale.
FC ROAS is something we personally never look at unless we're looking at Google.