Our approach to innovation is dead wrong | Diana Kander | TEDxKC
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- Опубліковано 26 сер 2014
- This talk was given at a local TEDx event, produced independently of the TED Conferences. In the past decade, we've seen an explosion in the number of business incubators, startup accelerators and entrepreneurial training programs. But Kander argues all of these programs share an enormous fatal flaw. Diana's talk challenges our thinking about entrepreneurship and presents a new approach for startups and corporations alike.
Diana Kander entered America as an eight-year old refugee of the Soviet Union. By the time she was an American citizen, she had perfected her skills as a capitalist - selling flea market goods to grade school classmates at a markup.
Today, Kander is a successful entrepreneur, having founded and sold a number of ventures, and is a senior fellow at the Ewing Marion Kauffman Foundation, the largest nonprofit in the world dedicated to entrepreneurship and education. A sought-out public speaker and consultant, Kander has advised startup founders and Fortune 500 executives on her methodology for launching customer-focused products and services. She is the author of New York Times bestseller “All In Startup,” a business novel published by Wiley in 2014. The book is a "page turner" that helps entrepreneurs build products and services they know customers will buy.
Website: www.dianakander.com
Twitter: @dianakander
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Outstanding! I think she nails it as to what's wrong with our entire approach to entrepreneurship and creative thinking. This problem isn't just limited to starting businesses; its a problem with our general approach to education. Great job!
6 years later and i find this very useful. thanks a lot.
One of the top TED talks in my opinion for the clarity of the message.
The longer you plan to more likely to fail. Everyone has a business plan, but no one plans to fail. Then the regret comes after, so we need to invent and let customer try product and see if its going to launch.
It's amazing how much value you can provide in under 10 minutes with 3 stories to illustrate points... And a few ideas that tie them together. Excellent Presentation... I've decided to watch it daily until I've noticed changes in my thinking and actions...
This girl is fantastic and I am only half way through her presentation!
I´m currently part of a project teaching entrepreneurship skills to youth in Peru. This was an awesome talk.
I have been at the business building effort for 10 years now and have to say she is spot on. Very well said. Great talk.
That's true, the reason MBA took a lot of time for planning because it's the important part for higher chance to get funding from the investors. The investors are not gonna give you money for experiment!
Amazing. Loved ever word every thought every thing that she has shared.
A very good talk: conveys one idea really clearly; has a great opening; great example with the Marshmallow Challenge, tying back to an impact in the real world. Nicely done!
Mind-blowing! Thank you Diana Kander.
What an incredible speech! Succinct, funny, & full of examples & prompts that get people to change their thinking without even knowing it. What a big proposition & what a smooth execution!
Steve Elderbrock - began at 9:40pm and ended at 9:51pm. The assertion that in order to be better innovators we must learn to be better at experimentation and testing and "play" (like those kindergarteners) reminded me of Christensen's assertion that when it comes to disruptive technologies, planning must be about "discovery" and "learning." My question is how we might begin to do this better in the Church, where we do a lot of planning, much of it in a vacuum and without much playfulness or experimentation.
Alex Evangelista: watched at 1:32pm. I really appreciate how Kander highlights the importance of play and not planning in a vacuum. My one question is how she teaches this systemically?
Great info, great story, and she is an amazing speaker!
Love this talk! Thanks for sharing.
We don't 'teach' experimentation anywhere in our school system. It is dramatically undervalued, particularly in an environment where digital and virtual experimentation is easier than ever. As Thomas Edison realized, experimentation is a core generator of innovation. We need to find new ways to allow students - and entrepreneurs - to risk, and experiment. Thanks for your insights!
Great message. I have learned this lesson the hard way starting my business. If you are going to invest hundreds of millions of dollars in a company, a larger business plan probably makes some sense to help you understand the challenges you will face. If you want to build a business organically, you need to get a product or service and find customers. Spending too much time on planning will put you in analysis paralysis and it is inevitable that things will change.
It doesn't matter how much the investment is. The same truth applies. You need real world results, not a highly polished dream.
I started this video at 6:22p.m. and ended 6:33p.m. it really blessed me. How do allow ourselves time when time isn't on our side?
Thank you for sharing this awesome perspective. Author M.S.Woodley!
This applies to far more than business startups. It’s also why project planning needs to change in established companies; they need to build in more time for results-based adjustments.
That said, it’s also true that in a world that is more and more mega-company oriented, small startups are harder to do. And then go look at the business plans of startups, and see how many of them have, at year four or five, “be bought by larger company and cash out”.
Thank you for sharing this message.
Great job. Very clear message
Time started, 6:05pm, end time 6:15pm. Very straight forward but insightful. My question is, over time, should my online ministry success, with me being the product, be based on how many views I receive even over a broad length of time? I know that my marshmallow is my customer which can be fickle, moved by politics, current events, church history, hurt and interaction. Besides getting not so many views, what is considered a failure?
Valuable and clear information!
great presentation. Love it
Amazing. Extremely true. Innovation cannot be taught in classrooms.
I started at 6:51pm and finished at 6:59 pm. We can't be so rigid that we don't allow enough time to play and experiment which helps us toward adaptations. How we allocate time gives us the advantage of having more opportunities for success. How do we prepare people to be comfortable with flexibility and not be so tied to our plan that we are convinced is right and is going to work?
Very good talk and strong points.
Very good. Very true.
Points to the need for testing, data. To develop a strong pre-intro strategy for targeting, messaging, actual product deliverability to address core cost of entry requirements.
I loved her message - I started watching at 1:06pm and ended at 1:17pm - I agree with her assertion that the plan is merely a starting point. Success can only be achieved when we are able to experiment with the idea and make adjustments based on real world experiences. Should I then expect my product to fail in its infancy keeping in mind that a launch is merely a real-world test?
This is valuable information regardless, and she gave a solid presentation, so I gave her a thumbs-up, but I thought most everybody already knew this. Do people actually progress to a point of seeking investors for a new product without ever doing solid market surveys of some type to substantiate their market projections? I mean, how on Earth would you ever get investors to write checks? It would only seem possible if all the prospective investors were personal friends and relatives that don't know any better.
gutsy presentation from the world of painful lessons
I started the lecture at 11:52 a.m. and finished at 12:13 p.m. I really appreciate the idea of flipping the traditional model of implementation of a new innovation, initiative, or idea - spend less time in development and planning and more time on experimenting and adjusting after putting the innovation into place. How would using this model work in a church setting? Would it take time to explain this new model to get buy in from the leadership and congregation?
Started at 7:03 PM and ended at 7:16pm. Diana talks about the our approaches to doing new things are always more significant than they have to be. What if we changed our roll out and did more time studying and hearing from potential customers.
Very true and nicely said
That's the Agile mindset and principle right there, and why in a complex world/environment, people look to Agile to approach problems/projects
i appreciate and believe what you said.good speech.
Great summary of a lot of thought and experience - test, test, test the hell out of your idea as early as you can.
This speech is everything I hoped for in a TED talk.
brilliant ! ! !
Anyone catch the Tae Kwon Do bow at the end? Nice talk!
i've learnt a lot about why you should do market research in my igcse business course :/
Very true. Many understand it but do not practice...
Great lessons
Great talk!!
chuchu t
I love the way she talks. And I pity those here who confuse the word 'research & plan' with 'test'. 'test' is not about quoting from what someone else did.
Innovators should be taught to behave as detectives not as fortune tellers. Insightful!
love this talk
a lot of these talks are nicely bundled and mostly uninspiring - rare to see someone talking passionately from the heart....
great talk
Our approach to innovation is dead wrong | Diana Kander | TEDx
Should have a billion Views already!!! learnt this lesson the hard way but I hope it gets to Start up entrepreneurs sooner rather than later 😄😄 Thank yooou Diana!!
+George Kosgey I was one of these, who was taught, that i need perceft bussines plan, where i would be prepared for everything in next few years.....Relity is, that it was about 20 pages long document and when i got punched by reality, aproximately half page of my plan was realized and the rest is completely different.
Great talk
awesome video!!! I am MLG
Amazing
#INNOVATION #TALK
Cool! Hey dig this old digital computer patent 3190554 that use air to compute instead of electricity. Bet you could build one with a 3D printer.
3:30-3:50 11/28. In a culture with a short attention span, how can we slow down the process enough to take time in this experimental phase?
My boss said I had only one chance. I was not allowed to take practical work until the plan was approved. If I failed once, I would be fired.
Good talk
She is intelligent
downturn of entry: great recession
increase of firm exit: great recession
you have no evidence proving the trend that US businesses are "failing"
I always thought that before starting any business project the basic thing to do is called Market Research.
But, then, perhaps I'm the oldschool guy...
Intuition does far better than Market Research. Market Research actually probably is Stopping Many Businesses from ever starting. Do you want to solve your own problem? Others probably have the same problem as you do. GO.
"Planning is necessary, but no plan survives first contact with the enemy." Dwight D. Eisenhower
This is very similar to "The Lean Startup".
I think there are situations when determining the potential demand for a product is very problematic before the product is available in a substantial form. Is that incorrect thinking?
The longer you plan to more likely to fail. Everyone has a business plan, but no one plans to fail. Then the regret comes after, so we need to invent and let customer try product and see if its going to launch.
Isn't it possible that entrepreneurship is decreasing and established businesses are failing due to monopolization and the prominence of titans like Walmart and McDonalds?
Sound..🤔💭
Great talk ...but why is when you click on a ted talk ...99% of your feed turns into ted talks?
amen! , the right approach to innovation is play (paying attention, staying present) and fail fast iterations.
the right foundation for business is based on evidence, can you get traffic, conversions etc for a few hundred dollars no need to raise millions to build a bridge into a void.
almost the exact the opposite of all that MBA premeditated prefunded mumbo jumbo. All the training lulls people into a false sense of confidence and complacency that business is easy, and innovation/complex necessary.
Time AWAREness is largely a missing from most people in pursuit of the now or escapism from themselves. This is actually stunningly missing from schooling, how to manage, measure, optimize time. How to understand self, others, healthy or not including mental illness, sickness, which is actually relatively common out in the wild.
This isn't a novel idea.
Everything she spoke about should have been included in her comprehensive business plan in the section called "Marketing Plan."
If she didn't do the research into finding out her target market, pricing strategy, distribution, etc. then she didn't do a "comprehensive business plan" she didn't do her due diligence. She deserved that huge failure.
Your marketing plan is all about facts and should be based on intensive research performed on your part using trial runs and real statistics.
I learned this in business school, I have scrapped many of my business plans due to the lack of a market.
I learned that the most important part of your business plan is not the financials or five year projections, it is the MARKETING PLAN.
All those who neglect their marketing plan is likely to fail and would have deserved that failure.
***** the product is a part of the marketing plan as well. You should identify what your product is, its strength and weaknesses, and what's unique about it or what differentiates it from others. This should be in your marketing plan.
A product's success is not determined by the product itself, it's determined by the fact that people actually want to buy it that there is a market identified for the product.
Her failure is not with the product, it was with the market. She didn't have a market for her product and she failed to identify a market. She created a product that she herself would buy. She was her only market. Unfortunately, you can't sell a product only to yourself.
She needed to identify her market, what they would want, and the reason they would buy it. You can create the world's greatest mouse trap but if there's no one to buy it then what is the point.
If she had put as much effort that she put in her product into her marketing plan, then she wouldn't have failed as bad.
It rarely happens that you create a product and people flock to it. This is called a myopic strategy or product-centrism. Through the efforts of your marketing plan including your marketing strategy people can flock to a product that they probably would never have bought. Apple typically uses this myopic strategy and they have an amazing and expensive marketing team to carry it out. This is why they are usually at the cutting edge of innovation. It's because of their expensive marketing team.
***** Basically what she is saying, "Rather than risking everything on a business assumption, you should first test out your idea."
What a fucking revelation, if this concept wasn't common sense to you, you definitely deserved all the consequences you get.
Do you know that even with super super extensive market research, your product could fail too? Staying in a lab will never gurantee your success.
but you are not on TED...
Sectorial plans are the overall business model. You have to think in every aspect of a construct of a company, only then, to understand that the purpose is not positioning, that Logistics, Marketing, Design, Finance, Law, Engeneering, and other diverse areas are the colective way of building and executing the idea. Managers do have strategy on their hand, but it only works if they're assisted with other professionals. As a Designer and Manager myself, i do value all other colleges and professions around me, and the diverse stakeholders we attend at the design office where I work. And holistics do help...
This is just a reiteration of the 'Lean Startup' method...
+Conrad Hine .. Thats true. however there are those who never experienced the lean method. Inherently almost every business concept has been used before with another name. Needs remain constant, Methods change.
Thank you for sharing insights and answering questions on your book "all in startup" today on #Spinsucks
Read the 4 steps to Epiphany by Steve Blank to go deeper into this topic
And the moral of the story is : You should learn bjj instead of taekwondo.
No she should of learnt krav maga.
+iwq666 you beat me too it hahah
+Highway Phantom should have done both
+iwq666 Belt factory Tae Know Do ftw. The purpose of those schools, and of ones that sell you buisiness certificates is to make money. Go to a free mixed martial arts school. See if people will use your product for free and buy it for super cheap. Thinking about the target audience and whether it's possible to distribute/use is the second step after the basic blue-sky idea.
Sure if she had given him a BJ, he would probably have left her alone, but I dont think she wanted to do that
people need to keep protection and learn how to run fast, not fight.
The issue is yours reflexes, fight response, flight response, freeze response, fawn response. So, if you are never able to trigger the specific response you need...then, you will react naturally to what your body's set defense mechanism is for that situation.
No incubators or startup accelerators teach this, they are all obsessed with Lean Startup, which works.
Another reason business are failing is too much regulations.
Subtitles are so bad... NBA instead of MBA!
the same may apply to your show, what if there is nothing worng with the way people do things, the busines plan and stuff, what if the problem does not originates from there at all. now this is interesting as an idea, since basicly you say, that there is a what if scneario in any case. maybe consider you are wrong then.
Well, she says that in their taekondo classes they didnt teach THE GOOD STUFF
Me: OH MAN THATS WHAT IM TALKING FOR
"Everyone has a plan, until they get punched in the face"
Can I see the model kindergartners did?
I knew this
All of MBA is nonsense
learn some Krav Maga!
there is a difference between do (tao) as in taekwondo the art or practice and budo which is the war art ..like crav maga or jiu jitsu or other... just saying.
niau
WorDD
Ahem toilt paper ahem
Fail fast
Only Kanye can pull off forward thinking
***** Hilarious.
nothing new here.
Learning Taekwondo to protect yourself in real life LOL!
Taekwondo is horrible for self defense
Just a bad plan.
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Nice speach, terrible shoes.