3D projection mapping in the city centre of Amsterdam for H&M

On 22, 23 & 24 November 2010, H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems.
Agency: Muse Amsterdam (www.muse.nl)
Production: MrBeam, Mickey Did It, BeamSystems.

[@AngieAlfarez]

Music and sound design by Dennis Alfarez check him on linkedin
graphics by Mickey did it

[@LukeBarbara]

mind blown - thanks.

[@Flemishweeb]

you guys are so good at this 0.0

[@ZeSandrew]

Awesome. Who did that?

[@javiar27]

That's awesome!

[@r0mm3l]

speechless - hope you guys come to Asia!

[@STRENGTH444]

I serously need to no the song that goes "you rockstar" the work of magic in every culture the song !!

[@Airvooocht]

great

[@EIHproductions]

nice work

[@EnnovateOnline]

amazing.
what is the name of the company doing this 3D projection ?

[@Noruego]

it couln't have more awesomeness even if it tried

[@ericatslovescats]

@cgmt87 Could you please post a link to any video by the U-turn project? Intrigued by your comment I've looked it up but find none.

[@carolineangie]

what song is it playing? anyone knows by any chance? thanks!

[@madden12]

I think it says you got the style

[@STRENGTH444]

whats the song that goes rockstar rockstar

[@monkeyman234]

i can't imagine what the people who were stoned or tripping off their asses on the legal weed and shrooms there must have thought when they came across this.

[@evilgeniusmonkey]

bloody hell!! trippin balls in amsterdam

[@ericatslovescats]

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[@cgmt87]

not interactive, not really impressive content. I really prefer the "U-turm project, an interactive urban projection" one, also by amsterdammers.