The Official Ralph Lauren 4D Experience - London

In celebration of 10 years of digital innovation, RalphLauren.com presents the ultimate fusion of art, fashion & technology in a visual feast for the 5 senses. Watch as the London flagship at 1 New Bond Street disappears before your eyes and is then transformed into a series of objects and images rendered in 3-dimensional space.

[@gurlsingerfan]

Ralph Lauren, in my opinion, has always been a classy operation. The product is there, its almost always good, and despite this current economic crisis, people will still want to own nice things, nice clothes. The theatrical presentation here is almost otherworldly, very good art, theatre, design...the essence of design. Nicely done, but we would not have expected less from them.

[@jasonsweet228]

Finally, someone understands 4Th dimension. I made my own software to make 3D and 4D monoscopic videos. Might be able to handle 5D too.

[@juanpablorozo1]

¿Where is the fourth dimension?lenght, width, hight and...... ¿Is it supposed to be when they see through the building?cause if it is that, thats not a fourth dimension its just like an xray, xrays arent the fourth dimension. Their has to be a fourth axis on a plane for their to be a fourth dimension.

[@atlien276]

@Templar7832 This music was more than likely composed for this presentation, which means you'll have to do your research and find the composer(s) to get in contact with them directly. But I wish they made the music available. : /

[@mrthedna]

awesome!!!

[@ScaredCrows]

OMG, I am tripping balls!!

[@WoonBradley]

anyone knows the music of this?

[@Alexie]

what is the fourth dimension, hight ,width depth and what else?

[@anatilis]

whoa!!!

[@Buizerd88]

@Trade4Shade the 4th dimension is officially time.. Though 4D has nothing to do with that 4th dimension (obviously),still I have no idea WHAT is has to do with...

[@BenjaminScottfromFrance]

@MegaKuchikirukia go and see the deadmau5 in London :)

[@willzville1988]

@andymanpants
Yes. If you were there you could actually touch taste and smell. They did release the scents and water you know.
Typical youtube n00b.

[@monoroso]

Rachel's idea?

[@granuloa]

To : ministry of SUITE
pesen : mohon bikin GREEN suite
dari : Ministry of GOLD

[@CoolbreezeFromSteam]

Peoples eyes cant naturally see 4 Dimensions clearly D: If this was really 4D (Ive been interested in dimensions recently) people would be confused as hell.

[@fatamorganaa84]

lollipop26

[@143tulfo]

It's fantastic!~ Hats off for the effort. The last part felt surreal. I love it!~

[@NekoN28]

Make something entertaining like a movie... instead of showing off clothes..

[@Sasha88841]

I wish I could of been there, this was very cool. Loved Ralph waving at the end.
He is one of my favorites. The love he has for his family & cherishes his wife. His kids
even get along with each other. He is humble as well. I was so lucky to have caught this family being interviewed with Opera, it was Jaw dropping becuase you could see the love!

[@vanitynight]

@andymanpants i read that when the perfume came out, it then sprayed the audience with each scent, depending on where you stood :)

[@byron7590]

Expensive clothes only celebriry can buy and a pimp...I have no money to buy for it..iam sad but really nkce clothing

[@jsy01]

@psyclistic I'm sure; you're right. But perhaps they've designed an audience seating plan that doesn't really go into the side wings...Just a thought... Because I think they'd have thought about that and taken it into consideration - hopefully!

[@Templar7832]

anyone know what the musis is at 2:21 ish?

[@andymanpants]

5 Senses? Did anyone taste, touch or smell it?

[@Hactar666]

@TheCreedless0 What innovation? There is nothing new here. The scale and marketing budget is just upped some scales. There is real 4D (and 5D as they call it) shit to see around the globe. Even in GB there are some quite good ones. Go to the Marvel film @ Madame Tussauds or Blackpool Eye. Ok, the Blackpool film is cheesy as hell and the tech stuff there but at least thats some real 4D...

[@gimenabm]

wow. insane.

[@feralmode]

If this was in america, the crowd would be all WOoooooooo!!!!! Woooooohhhh!!!! and clapping like mad and shit. cause it's in UK there's nothing...

[@W00TMN]

Still not 4D.

[@spectraflash99]

Incredible! And makes me feel great that I bought a Ralph Lauren suit last week!

[@aaron062184]

FANTASTIC!!!

[@ladymomyta]

Ralph just came to say HELLO!

[@shanicot]

@me2uonly : in my opinion, the 4th D is the ability to travel back into the future... By display those beautiful movies on the building, it shows some old event linked to the structure, the name, the trademark.

[@lichtmeisterstein]

actually quite good... but for ralph lauren? makes it kind of so what.

[@KBHDollar]

@MakeupJunkie4
Nope, just three guys each with a green, red and yellow flashlight...
Impressive right? :-D

[@mshoaibm1]

@infamous985 to experience 4D you had to be there...u cant feel the 4D on ur cheap laptop screen...

[@BillieJeans23]

fantastic

[@Prongs.]

4D or not 4D.. Bullshit!
That looks great and wonderfull!..
And all those who cirticize it, are only jealous..

[@TheLocOOwka]

@Jords464 there is no other way actually.

[@sk3thiascarface007]

Badly!!!!

[@mrthedna]

@Trade4Shade time?

[@noirm]

commercial shit

[@Nutzername36]

than how did the film it?! :O

[@anatilis]

whoa!!!

[@essammahdy]

WoW

[@jmbenard]

Fabulous. Just plain old fabulous.

[@FcuKerable]

amazing

[@mikefan09]

amazing

[@DebraMadonna66]

wow chills ...wish I was there...very smart.

[@leepialong]

"Made In China" thx,Ralph