KLM & Heineken - The Orange Experience 2015

KLM & Heineken surprise 10 lucky people with the ultimate Orange Experience.The airline joined forces with Heineken to reveal one of Holland’s best kept secrets, the epic celebration of the birthday of the King on the 27th of April.
The two Dutch icons visited five cities around the globe - Shanghai, Cape Town, Rio, Los Angeles and Oslo, in search of the five bold adventurers and their friends, who would be treated to VIP access to the biggest event in Holland.
In venues across each of the cities, people who ordered a Heineken were asked if they wanted an ‘orange experience’. Only the intrepid who accepted the invitation were given an orange outfit and challenged to sing ‘Oranje Boven’, a classic Dutch folk
song, in front of the packed bar.If they were brave enough to perform, the contestants were immediately whisked away to an airport, stopping just to pick up a bag and their best friend. It was only then they were told of their destination - Amsterdam!
The Dutch capital is famous for being an awesome tourist destination, but King’s Day offers a whole host of new activities to travellers. The city lights up with a series of music festivals, club nights and street markets, but these lucky few were in for
something special.
The winners arrived in Amsterdam with King’s Day celebrations in full swing. They were first taken for a ride around the city on bikes and to play typical Dutch King’s Days games before boarding a boat for the main event. Waiting to greet them was none other than DJ Hardwell, the number one DJ in the world. With its combination of world class culture, entertainment and history, Amsterdam is an absolute must for travellers everywhere. And, as KLM and Heineken proved, there’s no better time to visit than King’s Day.
Concept:
KLM & Heineken
www.klm.com
klm
/ klm
Featured Music:
Hardwell feat. Amba Shepherd - United We Are [Revealed Recordings]
Download on iTunes: bit.ly/16QUM0K
Stream on Spotify: spoti.fi/1DZUdwF
/ djhardwell
/ ambashepherdo. .
/ revealedrecordings
www.revealedrec...