WHY ARE 10 YEAR OLDS TAKING OVER SEPHORA?
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- Опубліковано 5 лют 2025
- The Sephora Empire has fallen. District 10 yr. old has invaded and their troops have seiged the chain store formerly enjoyed exlusively by adults. Ground reporters have informed us that Sephora has run out of supplies necessary to sustain the crowd of rabid tweens banging on the doors outside. All Drunk Elephant, Glow Recipe, and Summer Fridays testers have been placed in locked safety chests in the back of the store until further notice. Rumors are spreading that a three-headed dog is now guarding a suspicious trap door which leads to an anti-aging skincare product that promises eternal youth.
#sephora #badparents #badparenting #drunkelephant #skincare
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LINK TO ARTICLE REFERENCED:
"How an unfiltered tween became a social media sensation" - By Taylor Lorenz www.washington...
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Leave a comment on your thoughts! I will be sure to check them out!
As a teacher, can confirm that these children have never heard the word "no."
As a teacher, I can confirm this!
As a homeschool mom, I don't send my kids to public school because I don't want them to be around the products of bad parenting. 😂 Not that we can escape it the kids at church run all over their parents it's unbelievable. No respect for elders, or peers.
I feel so bad for you guys. Cause I will discipline my 8 year old , his teacher knows moms in board don’t play with us! We’re a team!
On* board
Yeah, it’s awful. About 2/3 of my class are whiny and pout about everything. If they don’t get what they want they whine and whine and whine. They show up wearing name brand with their big ass Stanley cups and brand new iPhones. I can’t even afford a Stanley cup 🥲😂
"Jealous that a ten year old can afford it" but they can't. They're not the ones affording it, their parents are.
I'm not jealous. Kids need to run and play and be Kids, not obsess over selfies all day.
That's always the argument. You're a hater, you're just jealous, you're mean!
@@alovette5755I see in a way, things haven't changed in 15 years.
I CANNOT ☠️
@@slsilver481 Exactly. The fact that the only third space you'll see children at these days is the MALL is actually crazy. That child shouldn't be stressing over what they need to buy for their screen, or what filters or hashtags they need to use on social media to get popular.
I’m an esthetician and I had a MOM bring her 9 year old daughter in for a HydraFacial because she had “blackheads that she can’t get out no matter what she does.” I kid you not, these “blackheads” are just PORES! The parents are also pushing their insecurities and body dysmorphia onto their children. Her daughter was in her PJs and had her stuffed bunny. That 9 year old didn’t even know what was happening. It absolutely broke my heart, but the mom was visibly angry as I was explaining why I wouldn’t perform the service.
How did the mom respond when you said no? Good for you for sticking to your morals!!
This is mortifying… 😮😢
the mother responded with anger.@@swiftieinabottle
Outrageous! How are people this stupid? How are they not embarrassed by their own ignorance?
@@mariya_tortilla How surprising…not! How can we convince these parents to do better??
I asked my 10 year old daughter if i ever gave her $1000 what would she go buy.... She said toys and going to Golden corral. Im so glad my daughter is protected from the horrors these beautiful children are enduring.😢
One of my favorite childhood memories was going to Golden Corral and binging on their cookies and ice cream!
It’s so sad how fast kids are growing up. They’re skipping the awkward phase and not wanting to play with Barbie’s or video games. But this is on most parents-they have kids and then don’t want to parent and expect society to do it for them, then get mad when society isn’t kind.
Exactly! My daughter said cupcakes.
I like her style. I'm down for the gold corral 😂😂😂
As a 10 year old I have very bad skin problems I need moisturizer and cleanser for my skin but I’m not privileged enough to have any of those products so I’m sitting here suffering cuz I need it and those kids be buying it for fun 😢
This is why kids this young shouldn't have access to social media.... This has to be so detrimental to their development.
Yes. Watch documentary The Social Dilemma. Young girls are self harming due to pressure to look perfect
they`re not leggaly allowed to be on social media, is dangerous
Totally! They should be kids with just their imaginations and go outside with friends and playing outside.
These parents are creating a monster
@@slsilver481 Literally! Like a lot of young girls will most likely develop EDs too, things like that. It's extremely harmful to their development and being able to love their image and body.
Let's start the high maintenance female gender role at 6? Quite an escalation from a mini bake oven
My 7yr old niece begs to go into Sephora every time we pass it. When I was 7 I would beg my mom to LEAVE Sephora and take me to a toy store instead.
That's coming from her parents. My 7 year old has no idea what sephora is.
@@melissaa2369my youngest sibling just turned 6 this month and even the thought of her acting like that or using those products honestly makes my heart ache. I’m 17 and even I don’t have a skincare routine, I use one moisturising cream after shower. One.
Those kids have stolen childhoods, only time will tell how it’ll affect them later in life..
@@melissaa2369youre an amazing mom, i hope the best for you❤❤
I begged for the food court 👏🏻👏🏻👏🏻
Im sure other former kids will agree
@@PearlOfEgyptYes 👍🏻 Yes ❤Yes 😋💯❣️
“So you’re calling my daughter a liar?”
“Yes” would’ve been the appropriate answer lolol
i feel sorry for them cause they are put into a weird situation where if they say something wrong it can cause them their jobs
That probably would have gotten her fired. It’s fucked but that’s the way it is unfortunately.
Lol “if the shoe fits” 🤷🏽♀️
She probably could have explained how the interaction went and told her "I actually told her that I didn't recommend it to her but she said she didn't care".
Exactly. Kids lie all the time to get what they want. So it's not unreasonable to say so.
"the worker told me I should get it" the way my jaw hit the floor!!??!?
i cant wait for the "how my skin was ruined" in 10 years from a ton of people
Thats why i wanna be a dermatologist so when im older, so i can be rich?
@@blobbyfish75thats so clever omg
@@blobbyfish75damn!! That's smart!!! Sadly.
@miss.blobfish what a great idea to become a billionaire 😅
So true
Me and my sister have a big age gap and she’s nine years old. My mom keeps her completely off of social media. After watching this video I asked her what drunk elephant, glow recipe, the ordinary, and elf are she told me that she doesn’t know what any of those are except elf because it’s a Christmas movie. That’s just proof that all of this stems from social media
You and your mom did a good job🩷
thats actually so wholesome :3
👏 ❤ there’s hope 🥹
Or your sister is just clueless???
@@cookiekrisp7006better to be clueless than wrapped up in all that nonsense at such a young age
Rude narcissistic parents raise rude narcissistic kids. This Sephora takeover is disgusting.
You hit the nail on the head
Kids are a blank canvas, they only know what is being taught to them. So, unfortunately, if the mother has narcissistic tendencies, there's no good outcome. There's going to be a golden child and a scapegoat.
@@Idiotbreadloaf I like how you added "tendencies" some people do have narcissistic tendencies but aren't necessarily narcissists. Either way these kids will grow up to be entitled brats unless they become aware of these tendencies
It’s bigger then that
The apple doesn’t fall far from the tree.
This is the worst form ever for Child Abuse, not allowing your child to live and experience a real childhood, all these parents should be REPORTED.
IKR? It's no wonder I should consider myself lucky to be provided with the infantilization treatment at the ripe age of 36, which can be a pretty ideal solution to this problem! After all, it's better to be an overgrown child than it is to be an undergrown adult!
Also permanently messing up your child’s perception of money
This is gonna damage not only their skin, but also their capacity to deal with money and expenses.
If you start thinking "$30 dollars for a lipgloss is normal" at 9, you'll have a very bad time as an adult with bills and responsibilities.
Yeah, if I’m paying $30 for any kind of makeup or skincare, it had better come with a free terry cloth bathrobe, headband, and slippers
They'll demand a high paid job and all will be well.
I’m homeless but at least I’ve got my skincare!!!
So serious. I'm an adult and my bf makes GOOD money... I spend so much money but I literally refuse to spend so much on makeup and skincare... wet n wild is ENOUGH 4 me!
What’s wrong with being a Sephora kid?
I'm 43 and I can't imagine dropping $900 on makeup for myself, let alone a CHILD. 😳
I’m 45…. And SAME!! 😂
I feel the same way at 41. I just waited for my favorite facial spray to go on sale to buy a new bottle.
You are a normal person 😅 this is absolutely insane and NOT NORMAL. My mother would’ve killed me if I even dared to look at Sephora as a kid 💀
@@Itsselis I didn't even know what Sephora was until I was out of high school
Poverty is a bitch ey?
If my child spoke that way to an employee I’d have an instant conniption. Get your life together parents, this is on you.
Not to mention, a lot of these products contain chemicals that are only somewhat recently available without a prescription… retinol can totally take your skin off… it’s kinda scary the damage they’re going to cause
My daughter would be in sooooo much trouble if she even thought about behaving like that towards a retail worker...or anyone in general
Those parents have no spine. If I was the parent, I would say no and tell the child to go pound sand. You'll live and then laugh at this when you get older. I would say once you're old enough to get a job, then you buy the items and you'll see the value of the dollar.
@@mtchobisn't that the point 💀 retinol increases skin cell production, which means it would remove skin. I totally get what you mean though, a child doesn't need to be resurfacing their young skin
@@бронза.вафля.конус yup, that is the point! I guess the only inference you might’ve missed was that it’s painful in a way not all chemicals are when used even appropriately let alone inappropriately, which is why I worded it that way instead of a literal retinol protocol reaction! 🩵
What breaks my heart the most is the fact that these young going girls are already thinking of themselves as not being
good enough and are already…
I don't think that's what's going on at all. It's just he hot thing. In our day it was yo-yo's and tamagotchi's and for them it's ridiculously expensive skincare.
As a 23 year old, I don’t want to shop at the same place as 10 year olds. It just feels off…..
My same exact thought. Maybe time for a boycott? 🤔
Omg same, I think I'm never going to shop there anymore. it feels like id be supporting it
Bro I went into ulta today and there were 9 kids that all cut the line and then they looked back at me (no makeup in a fat hoodie) and started shit talking and went “omg look behind us, EW” LOOKING AT ME. I have been bullied out of that establishment, online orders only.
At 39 I definitely am seen a recent shift when I go in a place like Sephora. I actually was talking to an associate about finding a concealer that wouldn't settle into my fine lines and she goes like "oh honey, you're in your 20s, you're still young!" When I told her my real age she acted kind of shocked and started interacting with me very differently. I'm at the point where I don't particularly want to pass for younger than I am and certainly don't want people placing value on my ability to do so. 10 years ago I would have never thought I would have truly felt "old" at Sephora at the age I am now, but here we are. Sephora acts like they're all about inclusivity..as long as you're under 35.
This is why I prefer to just shop online.
When these products start damaging their skin, the crap is going to hit the fan. The mothers will be coming for the brands instead of taking responsibility.
Absolutely agree
Lawsuits and all. You know it’s coming. Especially from these privileged families.
Facts
They really need to start writing disclaimers on the packages like this product shouldn't be used before the age of 20.
And soon we will be seeing labels like "this product is only suitable for over 18 years old" for companies to avoid lawsuits 😂
When my daughter was 10, we'd have a girls' day out every now and then. We'd go to Ulta, and I'd let her swatch fun, glittery colors...MONITORED by me. Never bought her anything beyond a cheap chapstick. It's normal for little girls to want to imitate what their moms/aunts/older sisters do, but they need guidance and limits. Letting kids go feral at a Sephora is so unthinkable.
that seems absolutely fine what you did! :) wish more parents nowadays would be more like that. their value systems seem really skewed to say the least.
@camby6200 thank you :) I definitely agree with others that social media is a big part of the problem. Little girls are modeling their behavior after a carefully curated image, and not after the real women in their lives. It's not good :(
Agree. I remember really wanting to play with makeup when I was in elementary and the best I got was those scented lip rollers 😅 I didn’t wear mascara until I was well into high school like junior year
@@hannahk1714 💯💯💯
@barbypit8231 those lip rollers were the best as a kid!!
How is there no law against this kind of child exploitation and child labor? Call CPS this is not okay, this is literal child abuse😢😢
The thing that scares me about this is that encouraging little girls to grow up faster and faster only leaves more room for them to be sexualized earlier. No child should have to deal with predatory behaviour.
The moms definitely know what they're doing. They know there's predators engaging on the platform with them and their kids but they need the engagement to get sponsors... So they're basically pimping out their kids on the internet. Worst mothers ever and the proof will be on the Internet forever.
EXACTLY where my thought was going
Crazy how people expose predators and talk about how gross they are, but encourage this?!? Hello??
I thought this too. It’s priming them for being preyed on.
My niece at 9 years old asked if she could have anti-aging cream for her birthday. I didn't even know what that was at 9 years old.
When I was 10 I thought an eos lipbam was the hight of a luxury product
THAT and going to bath and body works to get some lotion
Honestly same.
The laneige lip masks aren’t even decent products - it’s all just hype. Vaseline is the best thing for chapped lips.
Tinted lip balms blew my mind as a kid (13ish)
Yesss I remember getting the baby blue EOS lip balm and a bath bomb from Lush for my 11th bday
@@CelandinesActually castor oil is the best moisturizer for lips. It also helps eyebrows, eyelashes, and hair grow like crazy.
Hearing a six year old child call themselves ugly feels like a stab in the stomach. Children, as all people do, deserve to exist outside of the beauty hierarchy and the concept of desirability. She’s just a baby dude, why the fuck would anyone even be appraising her beauty in determining her worth?
THIS 💯💯💯
Epstein and modeling industry enters the chat.
That is the PARENTS FAULT it’s also another method of manipulation
My 10 year old daughters friends are obsessed with their skin. She doesn't understand why, but we try to have talks that these kids are being influenced by companies in order to sell products. 😢
Agreed.
When I was a TEENAGER I remember walking through Sephora with my mother for something she needed, and feeling so out of place because of how heavily curated and appearance focused everything was. I hated how insecure it made me feel that everywhere I turned all I saw was advertisements and people pushing things that I understood to be 'necessary' to make you desirable, beautiful, pretty, etc. I didn't get into makeup until I was in my mid to late 20's. As a teenager I was running around in T-shirts and jeans, splashing water on my face before bed, and feeling gorgeous when I put mascara on and a singular shade of eye shadow across my whole eyelid.
As a parent, if my child was begging for Sephora, I would take her to dermatologist to have them educate her on skin care. My dermatologist helped me a lot.
same. exactly. everything you just mentioned, and I'm not a parent at all. just a older relative of kids. age appropriate kid make up and sun protection skin care for very young skin. Even as an adult, a dermatologist is better help than tiktok and other social media
Exactly most of the retinols are overpriced and ineffective. These kids don't even need them but if it's for acne, prescription retin a is like 35 bucks.
@@ariesaraya1822what bothers me about it though it that retinol is only supposed to be used at limited days a week and these kids don’t know when to apply these products, it could do them worse as they grow older without even knowing it, I just don’t understand why the parents allow it, I was a girly girl when I was young so I understand a chapstick , and when I was young there used to be cool makeup that was made for kids and you only got like 3 colours for your whole face but it was safely made for kids to apply anytime on their face. The new 10 year olds need guidance and some fresh air😂
I just found a great dermatologist who is helping a ton! And referred me to an aesthetician for long term help vs just shoving a prescription and sending me on my way.
Thats a good one!! I mean if the parents can afford the hundreds of dollars for their kids Sephora hauls they can also pay for a dermatologist
I am a grown woman making six figures and even I don't spend $900 in one shot at Sephora. Ridiculous.
I make almost 200k and I don’t spend 900 in a YEAR at Sephora
I spent $300 in makeup for my wedding...the whole wedding party lol hair and all lol
Yes, that is absolutely insane!
That's more than a car payment!
My soul would leave my body if my total came to $900. I can’t even fathom. And I’m 29 😂
I’ve spent a little less than that at tj-maxx as a teenager a few years back on makeup within 1-4 months. The gag is I haven’t bought makeup since then besides Carmex lip balm, occasional $1 makeup brushes for precision, and mascara every now and again. The consumerism is crazy now.
In England we have shops that have signs on the entry doors that day "no under 16s served unless accompanied by an adult". Worth a try. These creatures are FERAL!
Moms in America would sue a store if they put up a sign like that. Also the markup in stores like Sephora is so high, they’re kind of exploiting us all. And they don’t have a problem exploiting kids also. I worked at Sephora headquarters and saw the insane markup. Many products would be less than a dollar to manufacture, and sell for $200-300.
I was born in England this is kinda unrelated though
The parents are the ones buying these products for them.
there should also be warning signs on beauty products to warn against children using it so that can stop this problem
@@Bingewatchingmediacontentin Poland (middle of Europe) we have the law that says that kids under certain age (13) cant buy products if the cost is higher than things like food. For example the cashier should not allow the kid to buy a 20$ perfume or a video game.
your videos on these topics are super helpful bc these are great examples of what NOT to do as a mom. i'm a very long way away from having children but seeing these kids on social media made me decide that i won't be allowing my children on social media until they're 15/16 (if even that)
I cringe at paying anything above $30....
I can't imagine a universe where I pay $900 for skin care.
I’m happy to pay a little bit for nice products…but i wouldn’t waste my money on mass produced garbage like what’s at Sephora. Beef tallow, some hair oils…. You don’t need much! I love lunaroots products. Prices aren’t that different from Sephora and the products are made in small batches with natural ingredients..
Ha! So true. I'm splurging when I get a $20 mascara!
@@HerWanderlust the products at sephora aren't "garbage" because they're mass produced or not 100% natural. if what you use works for you great! some people need products that aren't just natural because natural remedies doesn't work for everyone, just like mass formulated products don't work for everyone. & products formulated for more mature skin with intense ingredients aren't for kids, full stop
I spent $60 on my first ever skincare routine from money I worked a minimum wage job for at 19. This is after struggling with acne and skin issues from the age of 6. I still cringe thinking about having to spend that again when any of it runs out😭
I bought my Mom some very expensive Dior moisturizer and lipstick for her 75th birthday, because I wanted to make her feel important and pampered. I got a discount when I worked at Sephora, but it was still expensive. She never bought products at department stores, and got all of her makeup at drug stores. But yeah, I agree. If I can buy a product at Walgreens that has the same ingredients, why wouldn’t I?
No one is also addressing the fact that many of these kids are going to grow up and feel like failures because they can't afford this type of skin care with a regular entry level job. It's setting a very unrealistic precedent for them.
Exactly!!!!!
Yes it is setting them up for financial failure. They will run to credit card companies so fast
This!!! I tell my daughter (15) this all the time. She has friends getting Easter baskets filled with lululemon, Kendra Scott, Drunk Elephant, etc. EASTER BASKETS FOR TEENAGERS!! I refuse!!
They're definitely setting these kids up for a rude awakening.
Ya people in my class I’m in high school and I heard kids being like the 12 days of Christmas only costs 12 dollars no
Only children who aren't parented will believe the words that they are told.
Mine will know their worth way before they understand net worth.
Words aren't anything but fix vocal farts.
Build a child to understand that we give value or we don't to what other's blow out their minds.
When taking children to store it is an adult who allows them to run all over pumping testers at will.
Mine know don't touch ANYTHING i touch they watch or i assist them when trying the stores things.
Idk call me crazy old and out of touch but it begins with adult behavior or lack of adult attention.
When I was 10, my skin care was a splash of water to the face.
Yep, my mom wanted me to get into a habit of keeping my face clean, so she showed me how to wipe my face with a washcloth with warm water, and that was it. These moms act like they need all these products to instill good habits in their kids, when in reality you can do so with 0 products whatsoever and have things be healthier for them in the long run. So ridiculous
I’m 26 and that’s my skin care now 😅
At 10, I got a bar of Ivory Soap.
😂😂😂 with a rag
Me either, plus a bit baby soap
Social media is 100% the problem, and lack of parenting. Also the cancer that is over consumption. I didn't hear the words "skin care" when I was 10. I played with dolls and danced to my favourite songs.
The saddest thing is that such "skin care routine" they perform at 10 will leave them look 10 years older in their adult years, but they gonna find out when it's too late already.
Then they will be mad at their parents who allowed them to buy all these products.
I was just going to say that the same thing. As they should because at 10 you can't afford these skincare products. I would never buy high end skincare products for my 10 yr old.
Yup, even scientists are studying why zoomers age so much worse than millennials
@@trinivonie4230you really shouldn't but then any skincare at 10 besides sunscreen.
Yep! Hell I’m 23 and won’t buy the high end stuff! It’s so ridiculously expensive! I use elf pure skin and dove beauty bars 😂💀🤷🏻♀️ it works perfectly for me.
Next trend: Sephora kid's moms suing companies for the damages done to their child's skin 🤗
Real
And a ✨paid partnership✨ with Accutane in a few years😀
No. Those products wont damage their skin. They already have bad genes.
@LittleLemonLizard How? products dont damage skin. No product in Sephoa will damage them. They are blaming Sephora for their bad skin from unfortunate genes.
@@helmihuttunen1038 Out of this video the only thing ppl pull up is damage to these lil monster's faces? these children were already cursed with bad genes. Sephora isnt gonna do anything for them, good or bad. These parasites have no businesss in that store
Sephora should have a sign to not allow kids below a certain age, omfg...
I think they will not. Although they are making a mess out of the testers, Sephora must have just found a new niche to sell their expensive products to and make more money.
@@JH-uv3qxsadly yes
Corporations will never do anything to turn down profit. Unless it affects their PR and therefore bottom line. If people get outraged enough about kids in stores then they might do something about it
I’m 11 and i go to sephora, i am polite to the workers and i ask them if the stuff i want is appropriate for my age. I have never made a mess with the testers and i always clean the testers with cotton pads or wipes after i use them so tell me why I can’t go to sephora?
@@IzzyTocaWorld honestly, as someone who is not that much older than u and goes to sephora (im 15) i think the only problem is their attitudes and more importantly, the parents. i do think there is an issue if there are 10 and 11 yr olds buying powerful skincare products that they absolutely do not need as it's damaging to their skin, but young people should be allowed to shop at sephora. but not if they're rude to staff and being messy. also, kids should be kids! it's normal for 10 - 12 yr olds to start being interested in beauty stuff, but they're going way too far way too fast. you don't need 6 bajillion different makeup products to start looking good if you're 12. it's borderline child endangerment. a few stuff is fine! what you're doing as in being polite to staff, asking if stuff is appropriate for your age etc. is the RIGHT way to carry out this stuff. young people just need to stay in their age lane, and you're doing that. great job! people just have a problem with the parents enabling their children to terrorize sephora, be rude, be messy, and above all damage themselves. (plus some of these kids arent even 10 yet like ??? nobody under 10 should be allowed to buy something from sephora)
I just found their Tik Tok and I am so sad for these little girls. How does this woman get away with this crap? It’s total exploitation 😢 Thank you for bringing this to our attention.
Also there was a post that showed them texting her about when they will get a Chanel bag. The answer was after 100,000 likes. Just so wrong on so many levels!
What parent is giving their 10 year old their credit card and WHAT PARENT is letting their 10 year old at the MALL ALONE.
Im appalled at the parents allowing their kid to be on social media and to act like complete brats in public. Just gross. Plus these kids are ruining their skin.... their perfect untouched skin is being ruined by tugging and pulling their skin. Its so sad that these parents are allowing thid behavior.
ALL OF THIS
so many parents. so. many. it's nuts!
Like are these parents NOT aware that kidnappings and abductions are real? Predators see these kids in malls and can snatch them up. Dark to say, but it's true. Pray for these children and their moms. They don't know or understand what they are doing. These poor kids. It's embarrassing that these moms are my age and doing these things.
Agreed. I once gave my 10yo my card to tap to pay for a popsicle at the swimming pool (I had to remain within arms reach of his brother as per the pool rules). I was like ten feet away and watched him the whole time and he was STRESSING with that card 😅 I couldn’t imagine him walking around a mall by himself with it.
My dad used to way over spoil me with guilt gifts as he hasn’t lived in the same country as me since I was about 4 but he would never and I mean NEVER give me his credit card to spend as I wanted, let me by $900 worth of products or even more than like $100 worth of make up and maybe a little more on shoes and clothes at a time and my mum always hated how much he spoiled me and I also now feel like it was too much
Teachers have been warning the world about these kids and their terrible parents for YEARS. Now its beginning to overflow into the retail world. Wait until they hit the work force. Everyone will soon see.
I had 10 year old students wearing fake nails and Lululemon in my class last year. Can confirm.
I love that you think these kids grown up will actually work, they're being brainwashed/groomed to love Communism.
Work force? These brats won't get "real" jobs. They all plan to be social media influencers when they grow up. 🙄
@@Gobble_de_Goop If this isn't the realist comment I've seen here. Gen Alpha is going to be a nightmare for everyone around them. There are definitely exceptions and good parents of alphas but omg, just no. I'm pretty sure I'll be retired by then (I'm extremely lucky and can retire in 12 years when I'm 55). But I feel bad for the baby millennials and zoomers who will have to manage these kids in the workforce.
@@Gobble_de_Goopthat is true! Essentially they will work for TikTok
Mother of a 9 year old girl here. You hit the nail on the head with social media. My daughter is not on social media whatsoever (though many of the kids in her class are), and she has no idea what any of this stuff is. She knows what Sephora is, because I shop there, and hates it because she knows I’m going to take forever 🤣🤣.
Get your damn kids off social media.
But really, these are all social media trends. I try not to judge parents but if girls this age know what Drunk Elephant skincare is, I’m inclined to think they spend too much time on the internet. This is wild.
lol I remember being a kid and so bored whenever my mom would take so long shopping because I wanted to go look at toys.
My daughter who is 11 isn’t on tick tock and has very limited watch time on UA-cam. Her friends and school peers have introduced her to some of these things
@@Rebelliousrefinementmine too. They hear about it at school etc
Just came to say you’re a great mom for this
I think the saddest thing in all this is that they don't appreciate any of it, they're just entitled 😢
1990: Oh The Places You'll Go!
2024: Oh The Therapists You'll See
Underrated comment!
@@xTaylorSwift4lifefrrr
Real.
🤡🤡🤡
I bought that book for my kids when they graduated preschool lol
I took my 8 year old daughter into Sephora the other day because we were picking something up for my wife and there were these girls in there who were a little older than my daughter and they knocked over a display stand thing. I was so proud of my daughter because without second thought she walked right over there and started helping the kid who works there pick it up. They spent probably 5-10 minutes picking it up and putting it back together and when they were done the manager I guess, went up to my daughter and told her she could go over to the lip gloss case and pick out anything she wanted. My daughter even politely declined. When we got to the car I asked her why she didn’t go over there to pick something out and she said that she didn’t do it in hopes of getting something free. I was crazy proud of her for helping someone out.
This shows just how well educated she is. Congrats to you, the parents, and congrats to her!🩷
youre raising the best person
That’s how it should be, this is how every kid should act, tell your daughter that she is an amazing kid and is so polite and sweet!
❤❤❤❤❤❤❤
this is how i will raise my kid to be 🫶🏻
They should put a age limit in the Sephora stores like they did years ago.
Agreed but then it’s putting the responsibility on the store to police the entrance and cash registers. Society needs to put the onus to parent back on the parents.
Legit. I don't let my kids come in with me even though they have no interest in makeup or skincare products. It's not a place for children. A few years ago I took one of my kids in and he made a mess of a tester in the 4 seconds I had my back to him. I cleaned it up the best I could and apologized to the worker who came to see if I needed help. Then I left with my kid to come back by myself another day without children.
Thank you.
10 year olds are also old enough to know better. I understand a toddler messing things up, even a kid at 7-8 maybe. they shouldn't be left unattended like these ones are to run wild. 10-12 (which is the age most of these kids are) are old enough to know better than to just go make messes for fun. I can only imagine what their houses look like, do their parents just follow them around everywhere and clean up tornados all day?
they’re probably not gonna do anything about it because all they care about is profit and the 10 year olds are guilt tripping their parents and making them spend a lot more money than they would otherwise
I'm a new subscriber, been binging your videos. So relatable as a Sephora Employee, I straight up don't sell them to these kids and I basically tell them these products will hurt your skin and all you need is a basic moisturizer. Keep up the vids!!!🩷🩷🩷🩷🩷
One issue that is HUGELY ignored in 99.9% of kid videos on soc media: child predators.
Exactly! When you see how many people are saving these videos 🤦🏻♀️🤦🏻♀️
@@Danlou18Those aren’t other moms or tweens saving those videos 😶🌫️
@@paigenorton2024 I know! And also the parents exploiting their children know too and it absolutely makes me sick that they care more about making money!
This is so true. My friend told me just the other day she was selling some of her daughter’s dance costumes on FB. She wore them in the pics but blurred her face, the next morning she noticed 1000s of views on the ad, so she took it down immediately. Gross!!! People just aren’t aware of this.
THIS!! If these parents aren’t even aware of what their kids are buying in stores, then I’m sure they also have no clue about what kind of creepy people are reaching out to them online, either.
My daughter is 8 and she has no idea what Sephora is. She doesn’t have any devices, doesn’t know what social media is, and it will stay that way.
Thats great, you're a great mother and thats how it should be ❤❤
Thank you!! Good for you 👏🏻 My oldest is 6 and this is our plan too. But it sometimes feels like we’re the only ones 😔
Bless you Thankyou
It does feel lonely over here sometimes especially when I won’t allow them to have devices. My kids crowd around when another kid has a device of any sort. 🤦🏼♀️
But they don’t own any devices themselves because they don’t need one for anything!
Same!
When I was 10, I begged my mom to buy me an EOS lip balm for like 5 euros (still a lot) and when she got it for me it felt like I won a lottery. This is honestly so sad.
I remember being like 12 and I wanted the EOS because it was popular, but when I saw the price I knew I could spend that money on something better. To this day, and I'm 20 with my own money I still think 5$ for a lip balm is a lot 😆 I'm happy I didn't grow up as a rich kid because I now feel more respectful towards money.
I used to work at Sephora as well, a young girl got caught by our LP stealing. Her parents were called in, they acted horrified and like she was in trouble, but literally as SOON AS THEY LEFT THE STORE they stopped at one of those retail kiosks right in front of our store and bought her jewelry!! It’s sad enough that these children are resorting to theft to try and fit in, but their parents are doing absolutely nothing to help matters.
If Sephora doesn't put an age restriction on their stores, they're going to lose their adult clients, which is the client base that's kept them in business for so long. The 10 year olds are going to move on to something else in maximum 3 years, and by that point the adult clients will have found other makeup stores to shop at. This genuinely has the potential to ruin Sephora if they don't do something about it.
Amen
Noooo I think you should all better educate your children and yourself too!!!! And informed customer is and informed customer!!!
10 year olds will definitely stay with Sephora bc they will then be 13,14 and on and on…
@@alyciamarie4163 by the time they're 15 they won't want to stay in a store being rummaged by 10 year olds anymore, they'll move on the the stores that the other adults have moved on to. Sephora is gonna become Claire's if this keeps up
@@Its_Poco_Loco I don't have kids, and I can't control what other parents do with their children! An age restriction would solve the problem for everyone.
It’s HEARTBREAKING that these young girls are already self conscious of their skin and how they look at such a young age.
Yes this is the bigger problem
I think their mindset is just collecting the products because of the pretty packaging and not necessarily because they're going to use them.
Ikr
@@ack153exactly I don’t even think they’re insecure they just think skin care is a toy
@@ack153 YESS FINALLY SOMEONE UNDERSTANDS THANK YOU
sephora needs a "kids cant handle the products" policy for real, theres no reason anyone who hasnt hit puberty should be blasting their skin like this
Yaaaasssss!!!! Exactly
Frrr!
It should be just like certain OTC medications at stores. I wonder if that regulation would have to come from the FDA tho.
The kids are their cash cows.
lmaoo they havent even gotten their period yet and they want anti aging shit
The little girl can hardly even say “hand sanitizer” 😭😭 and she’s using skincare products?!
We’re doomed.
Let these kids be kids!!!
If you think about it, none of this would be happening if these parents actually did their jobs. The whole reason why these kids know about all these Sephora products is from social media. If the parents didn't just give their kids full range to the internet, none of this would be happening.
Yes, sadly it’s sad that parents aren’t even doing their jobs anymore. I’m super grateful that my parents didn’t allow me that much access to the internet.
You and me both!
It's difficult with the whole peer pressure..
This is so real rn 😂 literally was thinking the same in Sephora yesterday.
Fr.
I’m 12, but as a 10 year old the only social media I had was UA-cam, and even then the only thing I watched was either Gacha or family content like familia diamond. Currently I only use UA-cam, TikTok, and Pinterest 😭
Sephora needs to start a policy where anyone under the age of 12 year cannot walk around alone.
I think that used to be an actual policy at sephora! I don't know why they ever abolished it
They are not walking alone, their parents are with them. They just don’t care to correct or retain their children.
I say 15 or 16
@@Frazzledvirgo7bffr ppl can get acne WAY before that
@@Waffles-v5x nooooo really?? Point is 10 is too young! I got my daughter a WASH For acne and SUNSCREEN. She didn’t need Sephora
The kids are under 12. It's 100% the parents responsibility.
Those bottles don't even look like they have been opened.
Thank you for posting this video. I agree with you that this is a huge problem that is only getting worse. These companies need to be held accountable. I can't imagine how these kids will be in the future. This is something that needs to be addressed ASAP. The problem will only get worse, and these children will be consumers for life, only caring about spending. They will never be happy because they'll always want more and more. This made me incredibly sad. I had no idea this was even a thing. Why do you need a 10 year old telling you what face products work for you. Who are these people liking these videos. Wow, I'm shocked and lost for words. My heart breaks for these children that are growing up so fast.
My beef is not with feral children in Sephora, but with their parents. Gen Alpha is struggling across the board in and out of school. Parents of Gen Alpha are out of order, which is why their kids are out of control. If you drop $1K on a Sephora "haul" for your kids, they run you. They wanna look younger at 6yo means they wanna look like an embryo. Parents do better.
We will see how this effects their skin in a few years and how they're all complaining about how bad their skin looks.
Well said
Agreed
@RawrXD46you are gen z my son was born in 2011 12/13 years old. That’s probably why you can not relate to the 10 year olds. Also a lot of those fancy products have perfumes unnecessary scents and essential oils in them which can inflame acne. Ask your parent/guardian to make a dermatologist appointment for your acne. I’m 35 I use vani cream and trentinoin from a derm for my hormonal acne. I also use cerave face wash. Sometimes simple is better for skin with sensitivity.
So you have a problem with parents of Gen Alpha kids. That’s not a big sample. In my experience, Gen Alpha had to endure Covid at a very young age, and seem to be quite smart, political, outspoken, and confident. I’m really excited for that generation, honestly. And I think parents of that generation are doing a great job, for the most part. It will be a game, changer generation, I promise.
I’m 14 and I did actually fall into the skincare kid trap for a few months, I was obsessed with drunk elephant, glow recipe, etc. I even became a rude Sephora kid in the store when my mom wouldn’t let me get something… I am EXTREMELY embarrassed for the way I was acting and I realized all the videos I was consuming taught me to act that way.. so in conclusion parents should definitely not let kids have social media, it can change the way you act and think
Proud of you! You are going to go far in life being respectful and not doing dumb things to fit in.
That takes a lot of maturity and self awareness to most importantly admit and actively work towards improving it. Overconsumerism and the "need" to follow trends and fit in are very hard to reject and free yourself from. Congratulations, it's a very important step towards a healthy relationship with yourself💝
Same I used to want anti aging serums bc of tiktok but I was mad at myself for doing that so I stopped wanting it
Last year, I used to think it’s good to use these things early. But it’s not. I’m around the same age as you and I’m glad that you realized it’s not good. ❤
14 and so mature to realise your mistakes. You’re on the right track to be a good human.
When I was ten I was excited over mechanical pencils😭😭
And the fun grippys!!
We had fun with matching lolly erasers me as 11 and a friend whose 10
I wanted smelly pencils cos I thought they were so cool and I loved my bug shirts.. 😢
SAMEE ( and art/ school supplies… still am )
64 pack of Crayola crayons WITH the sharpener....GOLD when I was 10!!
These poor kids are going to have self-esteem and spending issues as adults!!!! 😢
My neighbor wouldn’t buy her ten year old Drunk Elephant because it was too expensive but the little girl talked her aunt into buying it. After using it the first time she ended up in the emergency room. I’ve seen the photos. Parents need to wake up!
Too many people don’t look at what’s actually in these skincare products, let alone understand what they’re actually doing to your skin.
what was the product? how did she end up in the emergency room? did she eat it?!
@@Halo2glitchlover22if it's a skin peel it can cause burns
I have thought about this but I knew it wasn’t right I had a talk with someone and I am just using water on ,y face to take trash and germs I found trash on my face today used water that’s the only thing she needs rn
Its NOT the parents > it's the idiotic aunt!!!! If that was my child I'd make my sister PAY for the child's medical expenses when I already said NO! 🙄
At the ages of 5 and 6 the only "skin care" routine I had was.... Go play in the mud, come in, take a bath, go to bed, repeat.... These "parents" are insane!!!
My skincare routine was to splash some water on my face early in the morning
I'm nearly 17 and I only started a skin care routine less than a year ago. And that is only soap, water, moisturizer and suncream before that it being just water.
Mr Bubble was our skincare! lol 💖🫧
Pointing out that you haven’t seen them make an sunscreen go viral is actually a REALLY good point in that it’s not about having a skincare routine at all.
There are many sunscreens going viral
That was literally the only skincare product my mom bought for me. It was Neutrogena SPF 15 daily face moisturizer. I’m 38 now and still get mistaken for my mid 20s because I have no wrinkles.
@@JewelBlueIbanez my grandma was 48(ish???) When she had her first run in with skin cancer. SHE was the one to always provide me with, and encourage me to use, quality sunscreen. Not this $$$ either, just quality moisturizer with sunscreen. I'm almost her age now and hear the same (i look 10+ years younger than my age). Yeah, if I have a tan it's probably fake lol... but I've already gotten my teenage daughter onto the sunscreen. HUGE measure of prevention and funny that these kids aren't making preventative self care viral, only the profitable stuff
I love you soo much this is me everytime i watch these young kids getting excited about skin care instead of toys or any other stuff which meant exclusively for kids. Love your videos❤
It is like they turned Sephora into a replacement for Toys R Us when I was a kid. Our local Toys R Us was filled with kids riding scooters in the store, toys everywhere, opening stuff they're never gonna pay for etc.
this the problem kids dont care about toys no more smh we need toys R us back or something
@@erysinsight1004it takes current day parents to STOP giving these kids social media in replacement of a babysitter or a parent
@@erysinsight1004 We wanted toys cuz we saw toys. Ads between shows, product placement, otger kids we knew, social norms etc.
But cureent parents are placing kids infront of content geared for teens & adults that advertise for teens and adults. And with the rise of online shopping kids & tweems have lost their shopping 3rd spaces.
Unless parents start controlling what kids see, kids will want what they currently see their peers & ads & idols want just like we did.
The change starts at home.
@@erysinsight1004Good news! In certain locations, there are Toys R Us stores!
They should more of them to save Sephora!
its because of social media, i have an 11 yr old sis, she doesnt even play with toys anymore just tiktok glued to the phone, she wants hi smile toothpaste, face masks and other tiktok nonsense. i regret making her an account
My mom would have laughed in my face if I ever asked for this crap. She'd throw a bar of dial at me and call it a day lol
😂😂
Same girl same and I love my mom for it
What breaks my heart the most is the fact that these young girls are already thinking of themselves as not being good enough and are already calling themselves ugly. You're completely right. Once you have those thoughts, they never go away.
The fact that these parents grew up in the generation of not being good enough, and how hard we have been trying to fix that issue and shame the fashion and model industries, makes me shocked. The same insecurities we grew up with that we know is harmful, we are allowing our kids to partake in too?
10 to 20 years from now we are going to look back and see just how harmful and damaging beauty influencers were to society. The same way we look back on how bad fashion mags and model industry was in the 90s/2000s.
I love this Kiki woman and happy she came back into my feed. Love watching her content again. Congrats on the success!
I'm a makeup girlie and I didn't get anything anti-aging until I was in my 30s. This is actually insane!
Right? I'm 31 and now just considering a glycolic acid serum lol
I thought anti aging acid exfoliant you were meant to start in your teens and I’ve been using one since I was 20ish (I’m 22 now), will I be okay? I think I got it from body shop :(
@@ladyfoxwf1075 you’re probably fine, you aren’t 10! What kind of acid though?
@@ladyfoxwf1075 I’ve been told you only need to start with anti aging creams at 21
Same! Lol…. I’ve loved makeup since I was in 6th grade but I was lucky if I got some Maybelline Kissing Cooler lip glosses back then (I’m 45… so this is the late 80s… if you look them up you’ll see what they are- I LOVED them 😂). These kids getting $80 skincare??? I literally can’t 🤦♀️
I’m a licensed mental health professional and I can tell you there is not ONE study that suggests social media is anything except harmful to the developing brain. There is no support that it does anything except harm. And yet…
I’m not going to ask where you are cuz you’re probably not in my city and yea, it wold be creepy I guess but I sure hope I can find a common sense mental health professional like you.
I’m not going to ask where you are cuz you’re probably not in my city and yea, it wold be creepy I guess but I sure hope I can find a common sense mental health professional like you.
What age would you recommend for social media?
@@Jamalio1316 is the recommended minimum age.
@@Jamalio13ideally someone would never use social media, but that’s unrealistic since we live in a technocratic dystopia that almost mandates you have a smart phone and social media to survive and be able work. I’d say it’s best for their development to wait until middle school to give them a smart phone and until 16 to allow them to have any sort of social media.
But the sad reality is that they’re always going to be around social media. My two sons are only 4 and 6 and even though they don’t have phones or social media yet, they still have friends who do and know all about them.
Being a teenager right now has got the be one of the worst times. I got bullied for a month for not having expensive or popular makeup or products. I literally 8th grade I just wanna be a kid while I can.
Man that’s awful Im sorry u had to go through that:(
Sorry you have to go through that. I hope you have a beautiful future. There's so much in life than make up and products. Just enjoy it with your friends and once you grown up, you'll become even a better person who build their own money or enjoy life. Don't waste on something like those and enjoy every moment with the people you have now and grow to be an amazing person, rather being a spoiled brat. Make up can't hide the ugly of their personalities.
Dont yo attention to this BULLIES they’re losers . You do you r own thing Omgom 😢 please be happy and careless
please keep doing what you are doing because you are actually living your childhood better than those kids who aren't and are growing up too fast.
Keep your innocence as long as you can. I'm not going to say it will be easy cause it won't, but all the bs that you are getting crap about not having is meaningless in the long run.
When I was your age- I feel ancient saying that going tanning was the big thing. Yes, we already knew the health risks by then, but the popular girls didn't care. My skin happens to be so pale I'm almost transparent. Now, those girls have skin cancer and look 20-30years older than we are.
Be yourself. These years are when you are supposed to be figuring out who you are. Don't let anyone rush you. Even if that means you spend the year with a frizzy perm and a Star Trek communicator button on your jacket.🤓 (My 8th grade year) I still miss that button. 😉
These products are too strong for my 32 year old skin! I couldn’t even IMAGINE asking my mom for any skincare let alone $900 worth at ten years old
These employees have every right to say the facts that these products with active ingredients will damage young skin. Period. This is not an opinion or a preference, these are facts that are scientifically proven.
Im just gonna say it again. Even if noone listens. This _VIDEO_, the _VIDEOS_ in the back. Its manipulation for children to remember the brand "Sephora" and make the children want "Sephora". That's all. Its doesn't matter what they buy. Lip balm, skin care, mascara, perfume. THE VIDEOS, this and the ones inside this video is all to make children See the word "Sephora" see people in their age at "Sephora" and you also see someone telling. "Its the parents fault".
The undertone message is "Its the parents fault they cannot afford 500, 700 dollars" to buy products that children don't need. But we can manipulate children to enjoy it because we repeatable show children and our products, and the brand "Sephora".
The people to blame - in fact - is the one we see in this video. Namely "Kiki", namely "the authors of the small videos", the children who probably are actors inside the small videos".
Those are to blame. Because they feed on uneducated children to get to their parents wallet. That is all.
Because - Kiki and the small videos authors _MONEY_ comes from Sephora and advertisements business. So they get a small percentage to handle their daily expenses. While Sephora are making extremely much money sells very expensive, overpriced products too people who doesn't understand what a product really mean.
_ALSO_ isn't it weird while talking in the small videos they putting on makeup - the boy and girl? Why? To show their products on repeat. That's why they do it. Would it help that they do it? No... They are washing it off after. And then use whatever they used before. --- Its so horrible and lack of empathy towards parents, children by people more or less controlled by cooperation's.
_THIS_ is something we adult can notice. When you see bad weather outside. But you say its a good weather because you going on a walk with friends that day.
You say something. But inside you know its not true. But its for a cause to benefit you. -- That is how adult talks.
lying - is part of being an adult human. But its also part of understanding the world enough to see through the lies. Which a child don't comprehend.
_THE_ truth is these companies are run by people that don't need the _MONEY_ they get. They either use money for stuff to compensate other lacks in life. Like ... Missing out friends for working overtime, having children with problems / mental issues / physical issues that cause them to only focus on get _MONEY_ as not much is important to them. The heartless droids are controlling employers (like Kiki, the video authors, the children actors in the video) etc to suck as much _MONEY_ out of consumers (parents with naïve children) with no sense of moral implications or empathy.
That is sort of the truth why these videos exist.
I mean, charge the parents for all the destroyed testers and products and the parents will step up and not let their kids go in there anymore.
Agreed
This. 👆 This right here. 💯
I’d go as far to fine them as well and put it on a criminal record. If we as adults cannot pull this crap without criminal ramifications then neither should they
The parents of these kids will never "step up", they're entitled and teach their kids to be that way too. They'd probably sue the store before they paid for a single tester.
Right! If they were in any other store and damaged something they would have to pay for it.
I still remember my kid days when I used to get excited over mechanical pencils, boxes having inbuilt sharper, Pokémon cards, etc. It's sad to see kids nowadays not doing kid things due to social media's influence and also parents' fault.
I remember when I would get excited for heart erasers durning Valentine’s Day. I am scared about the new generations 😢
@@ItsmesaraHI yeah those shaped erasers had good smell too
@@Tsukikotherizzler yeah same especially cause they're even cooler now
When I was a tween, I got maybe $200 a year for books. I got $50-$100 for my birthday, and something similar for Christmas. It was a gift card, though, so I couldn't spend it anywhere else. These kids are spending over twice that in one shopping trip.
Am glad I have kid things I get to have fun with my pokemon cards and read percy jackson my mom doesn't let me use a lot of social media
You have incredible insight for being sso young, and a great vocabulary. You are exactlyy like me. Thank you. I love your channel.
"im in my divorce era" is just next level. I cant even. There's utterly no hope for these children
I hope the cheating dad gets custody because this mum is unhinged!!!
No hope at all.
My father was dying of cancer when I was a kid and I honestly feel like I had a better childhood than these kids have. We were warned about TikTok. It’s one giant ad. I’m so glad you are making these videos!
this is insane. i’m 22 now but between the ages of 10 and 15, i was not worried about skincare… kids can’t even be kids anymore. just sad
Im 26 and never cared as I have great skin… but years are passing so I began to care 😂 I have over their own age as an age difference what the…!!
Same age as you and I never really liked play makeup as a kid or never really cared bout skincare! I only have worn makeup once and it was for high school drama club!
Good for you, my skin is my number 1 problem since 11/12
But Sephora did not solve them, differin, scent fee moisturizer and spf did ❤
as a 15 year old im not even that worried about my skin. yeah it gets oily, but it literally can be cured with a face scrub
I’m 21 and I’ve cared about skincare since 13 but I made my own homemade scrubs and stuff. It wasn’t obsessive and more like a personal hobby for me. But overall without skincare I also didn’t have bad skin.
The first video of the girl makes my heart hurt. I lost my 14 yr old son to suicide 10/4/23 and the kids are just so broken now a days. A parent who deprives their child of social media (as I had) ends up making them feel isolated because that's how every other peer communicates. My son didn't understand I was protecting him from literal predators (I would find him sneaking on his school laptop -provided by the school or on the family laptop/tablet and there were predators coming at him) they just feel the present moment and what their experiencing at school. That love seeking whine is full of wanting and needing love that she isn't getting, through deep connection with her parents or peers. We were forced to as kids I am 35 I have a similar disney pic at a similar age lol with a goofy minnie mouse shaped head hat. But our parents didn't have black mirrors to dissociate into neither did we. We made random friends on vacation let alone at school. Kids don't even have basic communication skills anymore they're starved from a very little age from connection because mom and dad are connected to the black mirror they have no other option via human development to believe that whatever is in the black mirror must be so amazing, it's even better than me. That connection is now formed from birth. This issue is sooo deep. Soooo heart breaking... I will always share with honesty and transparency in the name of my sweet Luke Aaron. I love you and miss you everyday. Continue to guide me what to say baby and what message to spread.
At age 10, I was wearing ugly rainbow high tops and a high school musical top and climbing trees. It's crazy how much things change. No hate or anything, it's just so different.
I had one direction notebooks for school at ten years old. Only reason I had a couple nice makeup products was for competition dance
When i was 10 i was wearing sparkle unicorn leggings
also the only makeup we were wearing was the play makeup from claire's lol! I DONT UNDERSTAND, the only real makeup i could ever wear was when i begged my mom to try on her red lipstick or if i had a dance comp 😂😂
part climbing tree is so true, I'm also catching grasshopers and worm for fishing at the river near my house lol.
I wore rainbow slide-on skechers when I was 10 😭 Now, I see these kids running around with 3 pairs of UGGS 😭😭
“Parents that aren’t parenting.” BINGO!! There it is! They are trying to be friends with their daughters. This is not normal behavior out of a mother.
They act like paparazzi is chasing them and their kids around. Get a grip. You're not a Kardashian. You're Mary Beth from Akron.
I agree! I wouldn't talk to my Mom like that as a kid or now at my grown age. This is definitely a parenting issue
Definitely. But i'd say that it's also not entirely the parents fault, especially in working class and lower class families. Many parents, who weren't raised with the technologies we have now, simply don't know the dangers and risks online today. Many things marketed towards kids look fine on the surface, so parents don't think anything of it, not realising their children are being sold unrealistic expectations, consumerisms and body image. We can't act as if companies aren't doing this intentionally, as if they're unaware of their demographic, caring of children's safety. It's a mixture of it, honestly. Parents who refuse to parent, parents who don't fully know how to parent in today's world, and companies who are willing to exploit both.
@@Cultishk I respectfully disagree. That’s a cop out for lazy parenting. Parents are suppose to get in their kids’ grill and stay there, guiding them as they grow. Too many moms trying to be friends with their daughters so they don’t have to do the hard stuff… they’re afraid their kids are going to hate them. Well, guess what?! They’re going to hate you anyway! THAT is the problem!
@@gillygals7633 What part don't you agree with?
“If you don’t know what your child is buying in a store they shouldn’t be in the store… if you don’t know what it is you should not be buying it.” YES.
The wormtongue comment made me immediately hit subscribe 😂😂 spot on! May god protect these children, we certainly live in really weird times.
One of the sickest things is that the saves they get are probably coming from a majority of child predators….. and does mom care?
Maybe a hashtag relating to child skincare or something along those lines would have to be added to a list of existing hashtags that attract predators so parents would know what to avoid.
Yup. Came here to say this.
Yes and what is even worse is that now when you go there there are tons of men there too. Some just Dads with their little girls but tell me.. if you were a predator where would you go? Forget the park. Little girls are at Sephora.
I just posted this!
This, because they pump the product onto their face and it mimics a $ shot
Raising a generation of literal:
"Don't Ask Questions, Just Consume Product and Then Get Excited for Next Products"
Yet they claim the problem is corporate greed, HELLO YOU ARE the PROBLEM.
@@itsinthedetails5007no let’s not let the billionaires off the hook. They’re BOTH the problem
It's like They Live - Obey! Consume!
Excellent coverage of this extremely toxic situation.
Kids can't consent! These parents need to stop exploiting their children.
Great comment! I think my parents 'groom' their own children 😬
I’ve been sick several days & your video essays have been my companion! Thanks for your work. Also I’m so thankful when you censor any language; most UA-camrs don’t do that. ❤
The damage these parents are doing to their children both physically and mentally. There is going to be a generation of very unhappy, unsatisfied people in horrific debt.
And they’ll demand the children raised correctly pay to excuse their debt.
I’m willing to bet the larger problem with the high counts on those kid’s accounts are pedofiles!! This is abhorrent and heartbreaking
There's something weird about children on Instagram and stuff and tick tock and parents who make accounts for their children and post as their children that I find so bizarre and creepy. And then sometimes the parents will comment on the child's post that was posted by them. It's just all so strange to me. I saw a 2-year-old on Instagram yesterday with an account made and run by her parents. She had 61,000 followers in the comments were all from creepy men saying how beautiful and angelic she was. It made me sick and I reported the profile because that definitely goes against the terms of service since you have to be 13.
exactly what I was thinking. Kids don't belong on any platform
Absolutely! The pedos are everywhere! Kids should not be on social media period.
Exactly. Pedro's are loving this.
With my psychology degree and the things I've seen in my career field, I can sadly say you are absolutely correct.
“No children allowed in store without an accompanied adult. All parents will be responsible for any damage of property or product inside of store with or without supervised children.” They may lose some business, but that business that you lose, you probably didn’t want anyway.
I feel sorry for you America. Seriously. I'm from Poland and we don't have that ( I wonder for how long). Much ❤️ to you all
This is literally so wild. I’m 28 and don’t even know what some of this is. Also the absolute disrespect these kids have??
Side note your hair is looking AMAZING
I just keep staring at her hair lol it’s beautiful
@@stephaniegunnison5908 no seriously it’s like the perfect shade and everything
That girl arguing in favor of the "ten year olds who can afford it and you can't" doesn't realize that she is under the group who should've not used it either. She looked 14
having a super complicated skin care routine but ALSO using a filter? girl
That's why she was so defensive. She's a teen with her parents Amex too
We don’t claim her, coming from a 14 year old she’s dumb 😭
Yeah, I'm a minor and I'm genuinely afraid of de-ageing products. I can't blame the kids obviously, their parents are enabling them and society has given girls and women weird and unrealistic standards for their physical appearence
Literally came here to say this! She’s clearly one of those spoiled rich girls who’s like college age now.
"once you start thinking like that, you never stop" sweet lord jesus this is so unbelievably true. You stop being a kid when you start worrying about crap like this.
Spit out my drink at 45:50 😂😂😂😂😂
That divorced mom at the end is the perfect target for a predator. Soon I’m sure she’ll meet a “nice man” who just “adores” her daughters. Classic predator move.
I think she really needs therapy. I am only speculating, but she may have made being a wife and mother her whole life. And now she's no longer a wife. She needs friends her own age and not rely on her child for companionship. She screams, "I'm lonely."
Oh god, this was my thought. This shit is gut-wrenching because it fucking happens.
We’re 100% living in a Black Mirror episode/ series. I have no other explanation as to why we’re witnessing all of this 🤯.
Thank you girl for covering this and calling it for what it is: child exploitation!!
As an adult I couldn’t even fathom spending 78$ on one singular skincare product! These parents are wild.
I'd throw up! Lol. I use simple skincare items because I have pre-rosacea & I at most spend like $25 for multiple products at walmart. 😅
My entire skincare routine barely costs that much
@@Bridget5246yo I have super sensitive skin so I have to get certain brands highly reccomend going to Walgreens as they have such good deals on skin care, also if your willing to give it a try highly reccomend thayer's milky toner and their new 80hr moisturizer. It summer time so I normally wear lots of moisturizer and sun screen 🥰
These kids are spending more money on just 1 product than I can afford of a weeks grocery shopping. These parents should be spending time outside with their children teaching them the value of things that are free... fresh air & fun.
as an adult, I have NEVER spent more than $20 on a single product. And my entire skincare routine consists of two products, one of which is the simplest cerave face wash
Kiki, I’m glad you are bringing up topics I’ve noticed (even in Canada). And are also concerning to me.
I’m also really concerned about all the predators and other people with the wrong intentions, who benefit from these really young and often naive children online
Yes! That’s what I was thinking like wtf… I mean I guess you can’t prevent it … oh wait! Turn the damn camera off!
@@etaylorw Exactly!
Exactamundo!! What happened to stranger danger?!
It's so wildly immoral. These girls are being groomed to have insecurities, to view their own bodies as commodities for others rather than vessels for themselves. It's oversexualised, but it's also so dystopian. They're being groomed to buy, to shop, to sell. They're constantly stuck in a cycle of buying and selling themselves to be 'relevant' or 'socially accepted', as if that's something they should be worrying about at such young ages. Makes me sick.
It's really sad that complete strangers care more about these kids' safety more than their parents. This is the world we live in, though. Parents who push their children into danger, and then get upset when the danger hurts their kids. They also get upset that other people try to warn them about said dangers. These aren't really even parents at this point. They don't deserve that title. They are literally abusers.