I remember those China exclusive unboxing videos! I will forever have a special place in my heart for old witty and Mattel. These are the ones I grew up. I remember getting a singing Giocci Enchantix Bloom with a daphne mask and the quality and accuracy of those really blew me away even at the age of 11! I recently splurged on a boxed old witty (used to go by Simba in Europe) Bloom believix as that was the last childhood Winx doll I had years ago. I’m really struggling to get any Jacks dolls in the U.K at the moment which is a shame cause I’ve heard how much you love them and I would love to have some! This was so informative and I can’t wait for that special video on new witty and jacks 👀
I'm so sad you've said that now :(( I had a boxed Jakks Flora Bloomix doll that I ended up selling in the summer but as a fellow Brit I would have happily tried to get it to you, it was a headache to get them originally so I completely get the struggle :((
@@autumn_west That’s really sweet of you! It is a shame especially now after Brexit when you have to pay VAT on everything and crazy shipping on eBay..but I keep looking. :) Hope your collection is turning out alright!
Hey Brooke! Been a while since I last watched a video of yours, glad to see you're still going strong though! I've still got my Jakks Pacific Bloomix line dolls (minus Tecna because when they were first bought we were sent Believix Power instead of Bloomix lmao) but they're still in great condition! Getting Jakks dolls in the UK was an absolute earache for my dad but he put so much effort into getting them for me and my sister so I'm eternally grateful. So glad to hear you finished your Jakks Pacific collection, big congratulations there! I'm so glad to see you're making videos catered to adult collectors nowdays, there definitely needs to be a change in the stigma around who can enjoy and collect dolls so good on you!
I remember seeing a mattel winx doll when i was younger at an old store called Zellers but i didn't get into winx until i was in 4th grade and then i saw the jakks winx dolls in 2013 and i wanted my favorite character as a doll which was Musa a year after as a valentines present i got my Musa doll im 19 now and winx is still amazing
I live in Spain (Europe) and I'll try to give the information that I know about Winx dolls in Europe. Big giochi preziosi dolls (season 1 and 2): Like I said I am from Spain and I am not sure if this dolls were realised here. Giochi is a big company here (fun fact: they are the distributors of LOL surprise/ OMG and all MGA related products) but back in the day, they were not really selling things here. (In spain) 2. Mattel dolls: Most of mattel dolls (including picnic and I believe also concert) were sold here in Spain. They are not really expensive or rare here, but because of their price in the international Market (ebay sellers mostly) they get a little bit expensive (Here we have an app that is just for some countries in Europe in where they are cheap, so that's good😂). Eventhought they are cheap, you are not going to find Enchantix dolls at a good price easily. The giochi preziosi season 3 dolls: They were released in Spain and they are commun and not that hard to find. I think they were released in the French and German Market also. New and old Witty toys dolls: Yes, Giochi preziosi is a distributor in Italy and Spain (I am not sure in the other European countries). They have been distributing Mga products since Lol era in Spain and Bratz 2010 era in France (Bratz was distributed in Italy by a company called GiGi, and I am really sure it is a company related with Giochi). These Winx dolls were the ones that had more success here. They were in all the stores and all kids wanted one. But just for the fourth season, the harmonix dolls were the last dolls that were sold here. Storytime: Winx was shown in the Spanish channel Clan, but for the fifth season, Disney channel got the nickelodeon rights to add it into their shows. When Winx move to Disney channel, it success stopped and also doll distribution. Eventhought sirenix storyline was shown here in Spain, we never got the dolls. Witty dolls are selling in France (But they are really hard to find in stores because they are not extremely popular) and obviously they are really popular on Italy. Winx from Jacks Pacific (I don't know how to write it😂): Some of them were realised here, but just random dolls (not complete collections). They are really hard to find here Hope this comment is helpful and interesting😂💗
Ok so i’m Norwegian, and i can guarantee you that the giochi preciosi dolls were not sold here, not in any other part of Scandenavia and northern Europe. We had the Mattel dolls, and then both old and new witty/smoby/simba, although they were limited. So i believe the giochi preciosi dolls were exclusive to italy and maybe some southern european countries, like perhaps france or Spain. I do however believe that Jakk’s dolls were sold in Russia, as i found them the Jakk’s Believix dolls in an AirPort-toy store in St.Petersburg, Russia in 2019. I was very shocked to say the least.
Omg i'm just getting flashbacks to the old version of this vid with s7 fairy school tecna's leg. I'm so excited for that interview, I'm curious about why the shift of the old faces lol
My first experience with Winx dolls was the Mattel dolls. A friend at the daycare I went to brought Layla/Aisha and I think Stella and I loved them ! I don’t see them thrifting but if I ever find any winx I’m totally snatching them up! I was very picky with my collection but I’m more open know and willing to try more stuff out :)
Great video! I actually already knew all the different versions but enjoy watching your videos😅 I personally love the mattel dolls because of my childhood, as well as new Giochi, the old ones were fine but not real my taste *BUT* new giochi for the movie and season 3 are such amazing dolls, their faces are exactly like the 3D versions and I really love them! Because you asked about the Smoby/old witty/ Giochi Preziosi; the old witty dolls were also made by Giochi Preziosi but I am pretty sure the the company changed names several time that’s why they have so so many names. I am *really* looking forward to that interview it sound sooo interesting! I personally believe that witty made a mistake by changing the faces and also hair quality? Like Jakks is pretty as well and the faces suit their dolls, but like the Make up and hair are not the best quality and old witty had actually great hair quality as well as such unique faces and I truly can’t understand why the company thought looking similar to Jakks is a good idea...it was not, old witty beats new in so many cases and in my opinion the old dolls looked a lot more like the Winx...I don’t see similarities when it comes to the face between the actual show and Jakks& new witty doll faces. Oh and May I ask you something? You mentioned that Mattel dolls were specifically made for the American audience, are you 100% at that? Because Jakks seems to be completely for the American audience since Europe never or hardly got their dolls, whereas Mattel dolls were pretty common in Europe and also had some dolls exclusive for them.
Can't wait for the insider info!! I never collected any of the Witty ones but I remember being so surprised when they switched to the Jakks faces haha. Still sad that Jakks was never sold in my country, but my wallet is probably happy about that xD
I ordered the China exclusive Lovix Bloom, Stella and Flora dolls last year from aliexpress, just because I saw how beautiful yours are! I immediately got rid of the normal ones as I didn't like velcro wings on them
I had Singstation Flora, A mattel Tecna (might've been season 1 can't remember), Jakks Charmix Bloom, and Jakks Believix Bloom growing up, I've always preferred the mattel ones tho
That makes so much sense now! I used to watch your videos all the time when I was really little and I recently came back to watch those videos and I can’t find the one I loved and now you being made to delete them makes so much sense why there gone
I love jakks winx proportions but I wish their quality was better. Out of all the dolls I think the old old witty dolls during their believix era had the best faces! I like Mattel dolls but I absolutely hate their bodies. Their faces are nice but they always felt to Barbie-ish for me and would also mostly have wonky faces😭
Giochi perziosi was realeased when the Italian winx came out and the mattel ones were made when the 4kids dub came out and old witty was also italian realease and jacks was when the nick dub was out
The new giochi preziosi enchantix dolls debuted for season 3 and then got rereleased for the first movie, than with a wing light up gimmic featuring only bloom stella and flora(i think, ive never seen either musa tecna or aisha with the same gimmic) and then they rereleased all the enchantix dolls with some lip gloss feautures
In love with Mattel Winx dolls recently but they are almost impossible to find where I live! One I really want is the english Singsational Stella, and any of the Glam Magic dolls.
You will surely get them one day. Just some advise for the glam magic Enchantix dolls; Bloom, Stella and Flora Are often found for *great* deals don’t spend too much money on them. Layla/Aisha can be tricky to be found and pricey if you want all her accessorries, but usually a great deal should be possible, same goes for tecna. Tecna can surprisingly be found easily just wait. Now Musa...as you might know is the trickiest and Hardest to get for good prices, but please don’t buy her for 200$-300$ it’s completely overpriced and not worth it.
It’s a shame that the season 8 dolls quality has seemly gone down quite a bit since the first set of season 8 dolls that were released during the first 18 episodes of season 8.
Hey Brooke just here to inform you but. Have you heard of the Jade rainbow high doll with. The molded on band aid? If not that prototype has been found on Taobao.
I've been wondering if the Mattel Enchantix Dolls were maybe just poorly distributed? Were the ever released in the US? And if so, where? Because even back in '07 when season three came out (I was 13-14) I don't remember ever seeing them. Winx had been phased out of the stores in my areas by then and wasn't widely available to begin with, so I've wondered for awhile if I just live in a lame-ass area or something? I didn't even know they made Enchantix dolls until years later, to be honest. I knew the experts would know more than me, so I figured I'd ask.
I miss the mattel dolls... i get how they are common but i do think they are still rare cus they are hard to find... they are also on behalf of 4kids (that why there's nothing beyond enchantix
Me and and my best friends had mattel bloom, stella, tecna, Musa and flora and we played strip club with them, it was called the zot and they all have a dance to do.
What is the main difference between charmix fairy bloom doll by jakks pacific and rainbow? Without wings! How can i tell the difference without their wings?
I found a Chinese limited edition flora but I dint bought it I regret it I also found Chinese exclusive butterflix they had flora and Stella and bloom I got Stella she looked the best
Please someone explain to me why did they stop doing winx mattel dolls? Mattel will always be my fave and I wish I still had mine now. Ebay has them but they are just SO EXPENSIVE to buy despite being new or that they are already used.
Licensing. I did show 4 different "Witty" and 2 different "Giochi" lines though. There's only actually been four companies so that's not too bad considering they were covering different areas of the world!
to me Mattel was the only company that did our winx girls right i mean from head to toe they were 100% quality beautiful faces and their dresses x Wings were actually bomb These winx dolls from witty or jack or whatever Is trash next to mattel The wings are literally made of Some kind of plastic papper Lmao I mean mattel will remain forever Superior AND bitch dont let me get started with Their enchantix dolls.
The Mattel ones are just so superior. I really do not like Jakks Pacific ones, they have super weird faces and look nothing like the cartoon, just my opinion!
Three :) Gucci is 17 and has his own space in the house (he likes to be outside but it’s snowing), Lego will be 3 this October and Renaldo is 5 in September!
@@xCanadensis ok so I'm talking abt the Transformation dolls. the clothes aren't detailed at all. Like the Believix ones were pretty good, but wtf happened after😂 I bought the harmonix, sirenix and bloomix dolls and was shook. Never seen such cheap hair on dolls. 10$ Barbies have better hair and clothes 😭
Her : "they come in a few different sizes"
*PULLS OUT A HUGE HONKING DOLL*
Me: 👁️👄👁️
LOL
GIGANTIX
I only have Witty, but I also dream of Jakks✨
Imagine if Mattel would’ve did Believix dolls- them dolls would be pretty asf
I remember those China exclusive unboxing videos! I will forever have a special place in my heart for old witty and Mattel. These are the ones I grew up. I remember getting a singing Giocci Enchantix Bloom with a daphne mask and the quality and accuracy of those really blew me away even at the age of 11! I recently splurged on a boxed old witty (used to go by Simba in Europe) Bloom believix as that was the last childhood Winx doll I had years ago.
I’m really struggling to get any Jacks dolls in the U.K at the moment which is a shame cause I’ve heard how much you love them and I would love to have some!
This was so informative and I can’t wait for that special video on new witty and jacks 👀
I'm so sad you've said that now :(( I had a boxed Jakks Flora Bloomix doll that I ended up selling in the summer but as a fellow Brit I would have happily tried to get it to you, it was a headache to get them originally so I completely get the struggle :((
@@autumn_west That’s really sweet of you! It is a shame especially now after Brexit when you have to pay VAT on everything and crazy shipping on eBay..but I keep looking. :) Hope your collection is turning out alright!
@@martenevgeniev7436 It's very small but that's good enough for me, same to you!
Hey Brooke! Been a while since I last watched a video of yours, glad to see you're still going strong though! I've still got my Jakks Pacific Bloomix line dolls (minus Tecna because when they were first bought we were sent Believix Power instead of Bloomix lmao) but they're still in great condition! Getting Jakks dolls in the UK was an absolute earache for my dad but he put so much effort into getting them for me and my sister so I'm eternally grateful. So glad to hear you finished your Jakks Pacific collection, big congratulations there! I'm so glad to see you're making videos catered to adult collectors nowdays, there definitely needs to be a change in the stigma around who can enjoy and collect dolls so good on you!
Very excited for the upcoming interview!
I remember seeing a mattel winx doll when i was younger at an old store called Zellers but i didn't get into winx until i was in 4th grade and then i saw the jakks winx dolls in 2013 and i wanted my favorite character as a doll which was Musa a year after as a valentines present i got my Musa doll im 19 now and winx is still amazing
是不是有瑞文聖英雄
I’ve only ever had Jakks dolls and figures but I looove the Mattel dolls and Giochi Preziosi dolls.
Same mattel is beautiful
I live in Spain (Europe) and I'll try to give the information that I know about Winx dolls in Europe.
Big giochi preziosi dolls (season 1 and 2):
Like I said I am from Spain and I am not sure if this dolls were realised here. Giochi is a big company here (fun fact: they are the distributors of LOL surprise/ OMG and all MGA related products) but back in the day, they were not really selling things here. (In spain)
2. Mattel dolls: Most of mattel dolls (including picnic and I believe also concert) were sold here in Spain. They are not really expensive or rare here, but because of their price in the international Market (ebay sellers mostly) they get a little bit expensive (Here we have an app that is just for some countries in Europe in where they are cheap, so that's good😂). Eventhought they are cheap, you are not going to find Enchantix dolls at a good price easily.
The giochi preziosi season 3 dolls: They were released in Spain and they are commun and not that hard to find. I think they were released in the French and German Market also.
New and old Witty toys dolls: Yes, Giochi preziosi is a distributor in Italy and Spain (I am not sure in the other European countries). They have been distributing Mga products since Lol era in Spain and Bratz 2010 era in France (Bratz was distributed in Italy by a company called GiGi, and I am really sure it is a company related with Giochi). These Winx dolls were the ones that had more success here. They were in all the stores and all kids wanted one. But just for the fourth season, the harmonix dolls were the last dolls that were sold here. Storytime: Winx was shown in the Spanish channel Clan, but for the fifth season, Disney channel got the nickelodeon rights to add it into their shows. When Winx move to Disney channel, it success stopped and also doll distribution. Eventhought sirenix storyline was shown here in Spain, we never got the dolls. Witty dolls are selling in France (But they are really hard to find in stores because they are not extremely popular) and obviously they are really popular on Italy.
Winx from Jacks Pacific (I don't know how to write it😂): Some of them were realised here, but just random dolls (not complete collections). They are really hard to find here
Hope this comment is helpful and interesting😂💗
Ok so i’m Norwegian, and i can guarantee you that the giochi preciosi dolls were not sold here, not in any other part of Scandenavia and northern Europe. We had the Mattel dolls, and then both old and new witty/smoby/simba, although they were limited.
So i believe the giochi preciosi dolls were exclusive to italy and maybe some southern european countries, like perhaps france or Spain.
I do however believe that Jakk’s dolls were sold in Russia, as i found them the Jakk’s Believix dolls in an AirPort-toy store in St.Petersburg, Russia in 2019. I was very shocked to say the least.
You’re the first person I’ve ever seen collect Winx Club dolls I’ve always have been curious about them
Omg i'm just getting flashbacks to the old version of this vid with s7 fairy school tecna's leg. I'm so excited for that interview, I'm curious about why the shift of the old faces lol
My favorite ones are mattel,old witty,and jakks Pacific
My first experience with Winx dolls was the Mattel dolls. A friend at the daycare I went to brought Layla/Aisha and I think Stella and I loved them ! I don’t see them thrifting but if I ever find any winx I’m totally snatching them up! I was very picky with my collection but I’m more open know and willing to try more stuff out :)
Great video! I actually already knew all the different versions but enjoy watching your videos😅
I personally love the mattel dolls because of my childhood, as well as new Giochi, the old ones were fine but not real my taste *BUT* new giochi for the movie and season 3 are such amazing dolls, their faces are exactly like the 3D versions and I really love them!
Because you asked about the Smoby/old witty/ Giochi Preziosi; the old witty dolls were also made by Giochi Preziosi but I am pretty sure the the company changed names several time that’s why they have so so many names.
I am *really* looking forward to that interview it sound sooo interesting! I personally believe that witty made a mistake by changing the faces and also hair quality? Like Jakks is pretty as well and the faces suit their dolls, but like the Make up and hair are not the best quality and old witty had actually great hair quality as well as such unique faces and I truly can’t understand why the company thought looking similar to Jakks is a good idea...it was not, old witty beats new in so many cases and in my opinion the old dolls looked a lot more like the Winx...I don’t see similarities when it comes to the face between the actual show and Jakks& new witty doll faces.
Oh and May I ask you something? You mentioned that Mattel dolls were specifically made for the American audience, are you 100% at that? Because Jakks seems to be completely for the American audience since Europe never or hardly got their dolls, whereas Mattel dolls were pretty common in Europe and also had some dolls exclusive for them.
Thanks for making new winx videos!
Can't wait for the insider info!! I never collected any of the Witty ones but I remember being so surprised when they switched to the Jakks faces haha. Still sad that Jakks was never sold in my country, but my wallet is probably happy about that xD
I ordered the China exclusive Lovix Bloom, Stella and Flora dolls last year from aliexpress, just because I saw how beautiful yours are! I immediately got rid of the normal ones as I didn't like velcro wings on them
i love theses types of vids !!as someone who doesn't know anything really of winx dolls its all helpful !!
I love Winx Club Dolls 💜
I had Singstation Flora, A mattel Tecna (might've been season 1 can't remember), Jakks Charmix Bloom, and Jakks Believix Bloom growing up, I've always preferred the mattel ones tho
蕾兒超仙天女
I love how happy you look in this video
Ordered my first Winx doll on Mercari yesterday - used Enchantix Bloom…and today I ordered a China exclusive Bloom today :)
That makes so much sense now! I used to watch your videos all the time when I was really little and I recently came back to watch those videos and I can’t find the one I loved and now you being made to delete them makes so much sense why there gone
第三代的表情人偶❤
I have around 5 or more jakks, two are decapitated bloom heads, 2 Mattel dolls with one coming form eBay and two new witty
I like mattel and Jack specific tge most!!! Too bad mattel wasnt for s4 too!
I love jakks winx proportions but I wish their quality was better. Out of all the dolls I think the old old witty dolls during their believix era had the best faces! I like Mattel dolls but I absolutely hate their bodies. Their faces are nice but they always felt to Barbie-ish for me and would also mostly have wonky faces😭
Giochi perziosi was realeased when the Italian winx came out and the mattel ones were made when the 4kids dub came out and old witty was also italian realease and jacks was when the nick dub was out
The new giochi preziosi enchantix dolls debuted for season 3 and then got rereleased for the first movie, than with a wing light up gimmic featuring only bloom stella and flora(i think, ive never seen either musa tecna or aisha with the same gimmic) and then they rereleased all the enchantix dolls with some lip gloss feautures
In love with Mattel Winx dolls recently but they are almost impossible to find where I live!
One I really want is the english Singsational Stella, and any of the Glam Magic dolls.
You will surely get them one day. Just some advise for the glam magic Enchantix dolls; Bloom, Stella and Flora Are often found for *great* deals don’t spend too much money on them. Layla/Aisha can be tricky to be found and pricey if you want all her accessorries, but usually a great deal should be possible, same goes for tecna. Tecna can surprisingly be found easily just wait.
Now Musa...as you might know is the trickiest and Hardest to get for good prices, but please don’t buy her for 200$-300$ it’s completely overpriced and not worth it.
It’s a shame that the season 8 dolls quality has seemly gone down quite a bit since the first set of season 8 dolls that were released during the first 18 episodes of season 8.
Then during the second half of season 8, that’s definitely when you can notice the quality of the dolls declining.
Thanks so much for this!
Super informational, loves it🙌
I grew up with the jakks dolls. They were the most beautiful in terms of presentation and face
好漂亮喔！
Not @broke forgetting believeix roxy that she cosplayed
Oh I thought I said Believix lol. I was trying to say them all off the top of my head. Obviously I know she exists, she's my favorite one
If you live in Oregon, forget about finding Winx Club dolls hahaha. I haven’t seen any since Jakks Pacific dolls and that was years ago.
I have found some junk winx dolls and I think I’m going to get them to repaint I love there proportions 🥰
as I know Smoby was the distributer for old witty dolls. And giochi preziosi came back as the distributor around season 5
是不是有諧和天使
I have a season 1 Mattel bloom doll coming in the mail!
Ahh that’s so fun!! I hope you love her :)
yet another amazing video brooke xx
Hey Brooke just here to inform you but. Have you heard of the Jade rainbow high doll with. The molded on band aid? If not that prototype has been found on Taobao.
Yes I know
the mattel dolls have the accurate faces. they each have their own face and they are really detailed and lots of them come with tons of accessories
Nah. The mattel dolls are one of the worst.
@@WinxGirlMagic if you prefer walmart over chanel that's your right :)
@@sweetlavender4706 Yeah true. :)
I've been wondering if the Mattel Enchantix Dolls were maybe just poorly distributed? Were the ever released in the US? And if so, where? Because even back in '07 when season three came out (I was 13-14) I don't remember ever seeing them. Winx had been phased out of the stores in my areas by then and wasn't widely available to begin with, so I've wondered for awhile if I just live in a lame-ass area or something? I didn't even know they made Enchantix dolls until years later, to be honest.
I knew the experts would know more than me, so I figured I'd ask.
I miss the mattel dolls... i get how they are common but i do think they are still rare cus they are hard to find... they are also on behalf of 4kids (that why there's nothing beyond enchantix
是超仙天女
Me and and my best friends had mattel bloom, stella, tecna, Musa and flora and we played strip club with them, it was called the zot and they all have a dance to do.
What is the main difference between charmix fairy bloom doll by jakks pacific and rainbow? Without wings! How can i tell the difference without their wings?
10:20 OMG DID THEY DO DIASPRO?!?! I ALWAYA WANYED A DIASPRO DOLL LMAOO
No Diaspro doll was ever released.
@@xCanadensis oh
I found a Chinese limited edition flora but I dint bought it I regret it I also found Chinese exclusive butterflix they had flora and Stella and bloom I got Stella she looked the best
畫面的人物蝶舞天女
I heard of glam Enchantix doll
I wiil get winx beliewix dolls soon💖
Ive got one one the china esclusive love nad pet flora and im so happy😃😄😄😄😀
Please someone explain to me why did they stop doing winx mattel dolls? Mattel will always be my fave and I wish I still had mine now. Ebay has them but they are just SO EXPENSIVE to buy despite being new or that they are already used.
Which face of the winx dolls are your fav?
Face would be New Giochi but my favorite dolls are the Jakks ones
Wow thanks for the information👍
What company made the third dolls you featured? You said it very fast.
Just IMAGINE if Mattel did the Believix Dolls 🥺
恩賜的自然之火
和諧的海洋天使
耀眼的光芒萬丈天使絲黛娜
是絲黛娜的諧和天使
Why did they keep changing the doll brands??
Licensing. I did show 4 different "Witty" and 2 different "Giochi" lines though. There's only actually been four companies so that's not too bad considering they were covering different areas of the world!
THANK YOU!
有超仙天女翅膀❤
艾伊莎❤
有冰之恩賜仙女
第六代的人偶❤
有橘色的翅膀
是艾伊莎鮮明的天使
宇宙萬物天使仙靈組
to me Mattel was the only company that did our winx girls right i mean from head to toe they were 100% quality beautiful faces and their dresses x Wings were actually bomb These winx dolls from witty or jack or whatever Is trash next to mattel The wings are literally made of Some kind of plastic papper Lmao I mean mattel will remain forever Superior AND bitch dont let me get started with Their enchantix dolls.
有一隻黑白斑點貓
your hairrrrrrr cutieeeeee
美泰兒的人偶❤❤❤
有芙蘿菈跟黛芬妮嗎
有鑽石變身手環
The Mattel ones are just so superior. I really do not like Jakks Pacific ones, they have super weird faces and look nothing like the cartoon, just my opinion!
收藏的人偶
第四代到八季
音樂天使與神龍之火仙子
How Many cats do you have?
Three :) Gucci is 17 and has his own space in the house (he likes to be outside but it’s snowing), Lego will be 3 this October and Renaldo is 5 in September!
@@xCanadensis awww🥰
迷你天使鑽石少女
蘿西服務生❤
Mattel stays the best...witty is soo cheapp
where
@@xCanadensis ok so I'm talking abt the Transformation dolls. the clothes aren't detailed at all. Like the Believix ones were pretty good, but wtf happened after😂 I bought the harmonix, sirenix and bloomix dolls and was shook. Never seen such cheap hair on dolls. 10$ Barbies have better hair and clothes 😭
是冰雪奇緣❤❤❤
mattel are the best