How We Make Millions With Influencer Marketing | Complete Guide

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  • Опубліковано 5 чер 2021
  • In this week's ep, I chat with Gretta Van Riel, 5x Founder, queen of influencer marketing and great friend.
    We cover:
    0:12 How she discovered influencer marketing
    1:02 How much has influencer marketing changed
    1:20 Things that affect your reach on Instagram
    2:12 Finding the right influencers with outreach and what to look out for
    2:26 Influencers for start-ups vs. established businesses
    3:08 How to get started with influencers
    6:24 What to ask for from the influencers
    6:48 What's the follow up strategy with the influencers
    9:29 How many influencers should you start with
    9:43 How to find legitimate influencers
    10:43 How to find influencers to fit specific requirements
    13:16 How to track the results
    15:29 What is whitelisting?
    18:56 UA-cam Influencers vs. Instagram Influencers
    Drop a comment below if you've got any questions, feedback or videos you'd like to see in the future! I'd love to know.
    Join my Mentorship Program: 👇
    / @daviefogarty
    The Daily Mentor - Scale Your Brand To 8-Figures & Beyond, From Real E-Commerce Experts Who’ve Built $100M+ Brands: www.dailymentor.co/
    Join my Discord: / discord
    Don't forget to Subscribe on UA-cam and Follow me here:
    Instagram: / daviefogarty
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    Gretta's Instagram: @gretta
    DISCLAIMER: The content provided in this UA-cam video is for informational purposes only and should not be considered as professional advice. Any recommendations, reviews, or opinions expressed are based on personal experiences and research, and individual results may vary. Viewers are encouraged to conduct their own due diligence and consult with relevant professionals before making any purchasing decisions or implementing strategies discussed in this video. The creator of this content shall not be held liable for any direct, indirect, incidental, or consequential damages arising from the use of information presented herein.
    If you've made it this far, drop the comment "We want more Gretta!" below!
    #ecommerce #entrepreneur #advice #business #influencermarketing #influencer #instagram
    #startup #tips #australia #daviefogarty #oodie #calmingblankets #millionairemindset

КОМЕНТАРІ • 436

  • @SteveInQLD007
    @SteveInQLD007 9 місяців тому +15

    You know she knows her stuff when you ask one question at the start of the interview and she takes that question and speaks non-stop about it for the rest of the interview AND it's all great content too!!

  • @Incomestreamsurfers
    @Incomestreamsurfers 3 роки тому +85

    Mad respect for letting the expert on the topic do most of the talking. Great respect and you're making me re-evaluate dropshipping.

    • @counselhan7437
      @counselhan7437 3 роки тому

      Me too. You looking at private labeling instead?

    • @Incomestreamsurfers
      @Incomestreamsurfers 3 роки тому

      @@counselhan7437 printful Shopify integration

    • @myles4267
      @myles4267 3 роки тому +1

      @@Incomestreamsurfers I

  • @normankaimeng
    @normankaimeng 3 роки тому +40

    So glad I discovered this channel early. No repetition, no sugar-coating, just golden pieces of advice given every few seconds. Can't wait for the next upload.

    • @DavieFogarty
      @DavieFogarty  3 роки тому +4

      Thanks!

    • @MilaLiva
      @MilaLiva 3 роки тому +1

      @@DavieFogarty Great video!! Does Greta have an influencer marketing course or mentoring or anything like that?

    • @burhannbektas
      @burhannbektas 2 роки тому

      @@MilaLiva yes she has many content.

  • @dariangel5993
    @dariangel5993 3 роки тому +15

    Davie, I am so happy I discovered your channel! I learn so much from you! and thanks a lot for inviting Gretta! She's amazing, so much value without any water, just WOW!

  • @sanwalpreet
    @sanwalpreet 3 роки тому +15

    The amount of great information in the video is priceless 💎 most people would charge for this knowledge. Thank you Dave and Gretta. Absolute legends.

  • @mariawimalasuriya1081
    @mariawimalasuriya1081 3 роки тому +78

    Really appreciate the insightful info. Davie could you do an episode sometime on the "boring stuff" like logistics, 3PL or warehousing?😅 And can't wait for the next video!

    • @scoreyleaked914
      @scoreyleaked914 3 роки тому +1

      @Davie FogartyThis is a scam account guys DONT message it

    • @thebruhindustry7654
      @thebruhindustry7654 3 роки тому

      @Davie Fogarty Scam, DONT MESSAGE IT

    • @Kalpiskingdra
      @Kalpiskingdra 3 роки тому

      @@scoreyleaked914
      He

    • @kade787
      @kade787 2 роки тому

      i don't know they only know cancer

  • @JonesVagabond
    @JonesVagabond 3 роки тому +5

    Great interview! Would love to see more of those expert interviews on different digital marketing platforms!! 🔥🔥🙏🏻

  • @anastasiahlauritzen2548
    @anastasiahlauritzen2548 3 роки тому +4

    Love this interview, Davie 🙏
    Also THANK YOU incredibly much Gretta, for sharing such valuable tips, on how to grow with influencers 😍

  • @Carolinchenxx
    @Carolinchenxx 2 місяці тому +1

    First Interviewer who does not interrupt their guest!! LOVE IT. Great value as well :) Thx.

  • @CreditBreakThroughSystem
    @CreditBreakThroughSystem 3 роки тому

    Amazing video! Love how much value all your videos give. Hope you keep making more videos! :)

  • @GallantLee
    @GallantLee 3 роки тому +1

    we definitely want more Gretta! thanks for sharing this great info

  • @ethantalkXtra
    @ethantalkXtra 3 роки тому +17

    Gretta is amazing! So inspiring. I remember one of my favourite videos I've seen of her where she explained "cluster influencer marketing".
    Changed the game, when I learnt that one! 🤑

    • @lowie1868
      @lowie1868 3 роки тому

      how does that work

    • @ethantalkXtra
      @ethantalkXtra 3 роки тому +10

      @@lowie1868 ya know the part where she was talking about the influencers having an overlapping audience. It is that.
      So the brand hits a single person from multiple influencers, increasing their touch points, makes them seem like they are everywhere, and increases chance of a sale.
      Hope that made sense 😎

    • @lowie1868
      @lowie1868 3 роки тому

      @Ethan Talk | Impactful Business Stories ow yeah i understand

    • @textmywhattsapp
      @textmywhattsapp Рік тому

      mssg me

  • @MaceWindoo77
    @MaceWindoo77 3 роки тому +5

    Of course we always want more Gretta ! You're both a great source of inspiration/motivation ! I'm actually in clothes brand creation so I absord as many informations as i possible from winners.

  • @jodielisale685
    @jodielisale685 3 роки тому +5

    This was amazing, thoroughly enjoyed watching this and learning some new skills. Something I’ll definitely come back to on my journey. Thankyou for sharing! 😁

  • @Mak12368
    @Mak12368 3 роки тому +2

    Just discovered your channel and really love the valuable contents. Wish you had more videos. Can’t get enough.
    I’m from Brisbane. Hope to see you some day.

  • @nadien9371
    @nadien9371 3 роки тому +1

    this is gold! such quality content thank you so much

  • @EM-fz3hf
    @EM-fz3hf 3 місяці тому

    Great video, I'll definitely be putting together an influencer marketing contract before reaching out to people. Didn't even consider the idea that YT would have a longer shelf life as far as sales. Reaching out to influencers who are multi channel is genius. Good to know, thanks!.

  • @stefanpuc
    @stefanpuc 3 роки тому +1

    I know bunch of stuff about influencer marketing but I still learned a lot. Subscribed, keep them coming! :)

  • @enochb1744
    @enochb1744 3 роки тому

    Loved this video! so insightful! Thank you so much!

  • @ldunne
    @ldunne 2 роки тому +2

    Hi Davie. Loving your videos so far - you come across as very genuine and experienced. Keep it up, the industry needs more of you.

  • @halfasleephassan6398
    @halfasleephassan6398 3 роки тому +1

    We want more Gretta!\
    plz we new comers need more of these as per most of the youtubers sell their course then teaching
    thanks
    love from Pakistan

  • @1995kinggeorge
    @1995kinggeorge 3 роки тому

    THIS 🙌🙌🙌🙌 so freaking good. Thank you!!!

  • @msmolly.s8496
    @msmolly.s8496 3 роки тому +1

    Was waiting for this.
    Cant wait to watch

  • @ec4338
    @ec4338 2 роки тому +1

    Jesus, what a machine! Gretta have a deep understanding about this subject. This was such a great class.

  • @paulcalebayibaemiotokolo
    @paulcalebayibaemiotokolo 3 роки тому +1

    This is sooooooooo much information....so much!!! Thanks alot 💯💯💯💯

  • @ProjectHD-nh4sj
    @ProjectHD-nh4sj 2 роки тому

    78.6k subs are receiving absolute unrivaled content!! Amazing work Davie keep going can't wait for more content mate

  • @blaketalbot412
    @blaketalbot412 3 роки тому +2

    Loving this info Davie, thanks for putting this interview together

  • @LennyYT
    @LennyYT 3 роки тому

    Awesomeness 👏👏👏
    Can you speak a bit on how much an influencer manager should charge brands and what month to month growth should look like in bad to great scenarios? 🙏

  • @lucienandflorian
    @lucienandflorian 3 роки тому +3

    Keep up the grind everyone! You will make it!

  • @joshsmith5449
    @joshsmith5449 3 роки тому

    Thank you so much for all this content! Really life changing stuff!

  • @stevnshlemon995
    @stevnshlemon995 3 роки тому

    Thanks for the content Davie! keep up the awesome work :)

  • @OC1738
    @OC1738 2 роки тому

    love your stuff Davie! Thanks and keep it up!

  • @peter.wang__
    @peter.wang__ 2 роки тому +2

    This is really really good. THANK YOU SO MUCH! An oddie in my shopping cart now.

  • @alisonhoyte7608
    @alisonhoyte7608 3 місяці тому

    Love Greta so impressed when I first saw her a few years ago, to have this masterclass here is wonderful thanks so very much

  • @biancawessels6195
    @biancawessels6195 3 роки тому +3

    Unbelievable! One of the most informative videos I have seen on video. Thanks Gretta and Davie for the actionable information. This was informative and inspiring to get going with influencer marketing!

  • @Ethan-bz6wu
    @Ethan-bz6wu 3 роки тому +1

    Really cool Vid. Would be cool to see some practical examples of the marketing strategies. Keep up the good work, this is gold. :)

  • @VivaciousLyla
    @VivaciousLyla 10 місяців тому

    As a content creator, I found this so valuable! ❤

  • @MsPinkprincess99
    @MsPinkprincess99 3 роки тому +2

    Great video ! I know your a busy man but we are going to need more that one vid a week! So much value dropped

  • @halfenduro5977
    @halfenduro5977 3 роки тому

    Legend! Great content, always good to hear from Gretta the talks on influencer marketing get more and more in depth.
    In our business we have touched on influencer marketing. However, with our products we have found it hard to gain traction/results. My question how would you approach influencer marketing for business supplies or courses?
    I feel there is a big gap in our industry for it, however trying to work it into our marketing has been difficult
    My UA-cam is completely irrelevant to the industry I work in haha

    • @textmywhattsapp
      @textmywhattsapp Рік тому

      mssg me

    • @thehypemaven
      @thehypemaven Рік тому +1

      You have to understand who your ideal audience is and where they hang out. Are they students? Craftsmen? People interested in personal development? You could also be describing B2B influencer marketing which requires a different approach.

  • @WilliamFaf
    @WilliamFaf Рік тому

    Congrats for 200k mark! You deserve it :D

  • @georgigeorgiev7380
    @georgigeorgiev7380 3 роки тому

    I love this! So much useful information! Thank you dude!

  • @isaiahling1911
    @isaiahling1911 3 роки тому

    Absolutely incredible video. The information you give is extremely valuable

  • @kediliajans
    @kediliajans 3 роки тому +2

    Great content. You gave a lot to process Thank You

  • @darrylnewby
    @darrylnewby 3 роки тому

    We want more Greta.
    Really informative and a great point on influencer audience overlap, something which we have done subconsciously but now thanks to your help we can build a strategy around it.
    You mention Social Blade as a way of seeing if the influencer is worthwhile collaborating with. Is there any social listening tools you use to identify influencers / micro influencers to begin with?

  • @davidhoffmann7303
    @davidhoffmann7303 2 роки тому

    wow, i am only half through and already learned so much. Thank you and greetings from Germany!

  • @chanel0703
    @chanel0703 2 роки тому

    This was great and highly informative! Thank You, you really do love us 💙🤗

  • @mjbestlife
    @mjbestlife 3 роки тому

    👏😉 Thanks so much Davie for providing us with Hugely valuable & useful information, tools and insights into building successful, scalable and meaningful ecommerce business !
    You are absolutely awesome, super giving and very inspiring! Keep going 😉
    Best,
    MJ

  • @user-lk8lq1pm5h
    @user-lk8lq1pm5h 3 роки тому +3

    You could make some "real life" videos, like show exactly how your shops work, backstage etc. Show what happens when you have order etc

  • @prmsolver
    @prmsolver 3 роки тому +37

    CANNOT WAIT for the "white-listed ads flow"!

  • @SiaNas
    @SiaNas 3 роки тому +1

    Some amazing tips in there. Thanks for delivering the goods once again.

  • @fingonwin
    @fingonwin 2 роки тому +1

    Love a smart woman who knows the business too. Thank you for this valuable information 🔥🔥🔥

  • @mariyavasylyeva2243
    @mariyavasylyeva2243 2 роки тому

    This video is SUPER HELPFUL! Thanks a lot :)

  • @msmolly.s8496
    @msmolly.s8496 3 роки тому +1

    This is such amazing information, thank you so much for all this content. I'm going implant this.

  • @TheSeWeed
    @TheSeWeed 3 роки тому +1

    This is such a good video! Thanks :)

  • @jova8504
    @jova8504 3 роки тому

    Great video David. What do you think about starting a sportswear brand? Do you think influencers are as profitable for sportswear brand compared to a brand that solves a direct problem like skinny-mint tea?

  • @sevengalaxy3599
    @sevengalaxy3599 3 роки тому

    Gretta was great, this was really educational! Thanks Davie 👍

  • @underthepump5436
    @underthepump5436 3 роки тому

    Awesome 👍 look forward to seeing a deeper dive into white listing.

  • @JuliaDoan
    @JuliaDoan 3 роки тому +1

    I'm a business owner and influencer from Vietnam and find your videos so informative and genuinely nice to watch, thank you !

    • @DavieFogarty
      @DavieFogarty  3 роки тому

      Glad you're enjoying the videos :)

  • @AndresZambrano82
    @AndresZambrano82 3 роки тому

    Very good content, thanks guys. Im also lear a new word "OBVIOUSLY" 😄

  • @millionbucks
    @millionbucks 2 роки тому

    Thank you for the very valuable video!

  • @kiyoapparel272
    @kiyoapparel272 3 роки тому +1

    Thanks guys, great insight :)

  • @edriananazree6785
    @edriananazree6785 2 роки тому +1

    Full ep on white listing please! This has been incredibly useful thank you!

  • @miladjahan8776
    @miladjahan8776 3 роки тому

    these videos are deadly. keep it up 👏

  • @KauiXXluv
    @KauiXXluv 3 роки тому +1

    Informative video! Thank you

  • @hamdanianas
    @hamdanianas 3 роки тому +1

    We want more Gretta!

  • @ron_see
    @ron_see 3 роки тому +1

    davie, i run a six-fig brand based in aus as well and we do a lot of influencers marketing. been hitting a lull after hitting 16k followers and thanks for explaining whitelisting as we have not tried that yet (we have tried a lot of stuff). definitely going to try this with our closest influencers and see. Thanks very much 🙏

  • @LouisaMcMonigal
    @LouisaMcMonigal 7 місяців тому +1

    Love this video! Would Love a further explanation into whitelisting! :)

  • @hamezco
    @hamezco 3 роки тому

    WHITELIST EPISODE please! Great video as always!

  • @thetechdeer9642
    @thetechdeer9642 3 роки тому

    Very Interesting to learn

  • @donnnycalaki2191
    @donnnycalaki2191 Рік тому

    Amazing content!! Thank you

  • @danderry2904
    @danderry2904 3 роки тому

    Awesome work mate👍👍

  • @mcmanhattan8675
    @mcmanhattan8675 3 роки тому

    Great video Davie !

  • @cindyfinlayson4197
    @cindyfinlayson4197 2 роки тому

    Excellent content. Thank you. ✨✨

  • @KevinKreleger
    @KevinKreleger 3 роки тому +2

    Hi Davie, great video! I have one question. at 07:50, Gretta says that she will recollaborate with paid capacity with those who converted well (the 20-30 influencers out of the 100 Australian sendouts). So my question is: If these are either fixed prices or gifted collabs, how do you measure the profitability of those influencers?

    • @KevinKreleger
      @KevinKreleger 3 роки тому +2

      Now im further in the video. I think I found my answer. ALWAYS a discount code.

  • @erone4731
    @erone4731 3 роки тому

    I am currently doing Influencer marketing and for now, I do not miss Facebook marketing

  • @counselhan7437
    @counselhan7437 3 роки тому

    Great content! 👏🏽

  • @fabianbriem3911
    @fabianbriem3911 3 роки тому

    Thanks for the information !

  • @charlottestger
    @charlottestger 3 роки тому +3

    Golden, thanks for this. Yes for the whitelist flow!

  • @MilaLiva
    @MilaLiva 3 роки тому

    Great video!! Does Greta have an influencer marketing course or mentoring or anything like that?

  • @kartikkaushik7367
    @kartikkaushik7367 2 роки тому

    Thanks to you both!

  • @killianward533
    @killianward533 2 роки тому

    great video shows start ups the right path to organic growth

  • @b_vince3108
    @b_vince3108 3 роки тому

    Davie i'd love some insight on this:
    How do you handle the cost you incur as a business when you're gifting your items to influencers, especially if it is a premium product like an oodie and you're just starting out?
    Thanks man!
    -Brent

  • @juliav.8928
    @juliav.8928 3 роки тому

    Love this! Would love to see a in-depth video about whitelisting 🥰

  • @alexandragarcia3163
    @alexandragarcia3163 3 роки тому +1

    Would love the whitelist video!!

  • @iamtherealjin
    @iamtherealjin 3 роки тому

    Hi Davie , how did you fund your inventory? Did you borrow from the major four banks ?

  • @michaellangone4766
    @michaellangone4766 3 роки тому

    your body language right at the end of the vid. Dude I can relate 😅

  • @skincaredavey
    @skincaredavey 3 роки тому

    Love the video! What platform does Greta use to give affiliate codes to track conversions?

  • @alphastacker5612
    @alphastacker5612 3 роки тому +2

    Can you explain more about gifted and paid capacity?

  • @burhannbektas
    @burhannbektas 2 роки тому +1

    Hey great video as always 👏 would love to hear more on Whitelisting. Thats for sure 🤙

  • @EdwardChew
    @EdwardChew 3 роки тому

    more videos jam packed with good tips!

  • @olyaapostolova188
    @olyaapostolova188 3 роки тому +2

    I NEED full ep on WHITELISTING!

  • @ShortGirl618
    @ShortGirl618 3 роки тому

    I would love to meet this lady she has so much insights, would it be possible that she would recommend must read books (most recent ones) on marketing? And advertising? Or where to learn all these things? Because I bet there is much more that needs to be explored if we want use these platforms to gain as much as possible.

  • @RyanAndrew-wq8wf
    @RyanAndrew-wq8wf 3 місяці тому

    Cool video, thanks. Full EP about Whitelisting!

  • @ruggerodeceglie8763
    @ruggerodeceglie8763 3 роки тому +1

    Hello Davie, did you design and create the oodie or did you initially test the product from china (dropshipping type) and then after realizing that it was profitable, did you create and improve the brand with stock?

  • @evantfunk
    @evantfunk 3 роки тому +1

    I would love to have a video on third party logistics and distribution. We are currently expanding into other countries in Europe and the Middle East (from Canada) and I would love to hear what you have to say about this.

  • @jackvanderheyden9171
    @jackvanderheyden9171 10 місяців тому +1

    We want more Gretta!"

  • @carmelonft
    @carmelonft 3 роки тому

    Yes i want a full video of white listing concept :)

    • @DavieFogarty
      @DavieFogarty  3 роки тому +1

      Will definitely try and get Gretta back on the channel :)

  • @namratamithal2678
    @namratamithal2678 2 роки тому

    Very good video... Very educative...

  • @katalinszi146
    @katalinszi146 3 роки тому +3

    Love that lil $150 mill Flex, and her reaction to it

  • @ryanyu5051
    @ryanyu5051 3 роки тому

    Finally!