That time we interviewed Todd McFarlane from McFarlane Toys on the DC Infinite Hour

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  • Опубліковано 19 січ 2025

КОМЕНТАРІ • 120

  • @Shinmsl
    @Shinmsl 10 місяців тому +15

    I am one of the people that was grateful for a 7 inch DC figures, it was something what kept me from getting Mattel figures. I collect 1/10 almost exclusively , I started with Neca and then Marvel Select, Storm , Diamond select, so I got a great entry point into this McFarlane line of DC figures-

  • @ClaudiosCollection
    @ClaudiosCollection 10 місяців тому +7

    Awesome interview, guys! Really love Todd's deep dive analysis into the toy industry that's not talked about too often, very cool. Keep up the great work, fellas!

  • @JMan1380
    @JMan1380 10 місяців тому +2

    Wow. I can't believe you got to interview Todd. What a get. The guy is killing it now with his 7" line. Yeah he did too many Batmans before but the direction is clear now. I'm a big fan of his Super Powers line. I want them all! Thanks for doing this interview guys.

  • @thehouseofcm
    @thehouseofcm 10 місяців тому +8

    This was a great interview and Todd's deep dive into the toy industry was 👀 opening. I'm grateful that McFarlane has the DC account.

    • @DanielHog13
      @DanielHog13 9 місяців тому

      My sentiments exactly. Learned alot about the figure & statue biz (that I'm just getting into in 2023). Note, am an old comics collector from the 70s that paid in full, my Soph & Junior college years tuition in early 80s by selling off my kindergarten to high-school comic collection, which was great. Am not back into the paper comics hobby but do like the (new to me) statue & action figure comic characters & bought a few Marvel Kotobukiya (Hulks) at a going out of business local sale 7-8 yrs ago but last year, I've just started to collect a few figures & statues. I say all that to say, I am blown away re: general industry painting methods!!! Had no idea. Good stuff boys; have subscribed.

    • @paltrax
      @paltrax 9 місяців тому +1

      Agreed Hasbro shouldn't own everything

  • @HappyBirthdayRoboto
    @HappyBirthdayRoboto 10 місяців тому +11

    McFarlane is a fascinating dude, great to hear his opinions, good work fellas.

  • @Batfan-vq7it
    @Batfan-vq7it 10 місяців тому +1

    Great video and great interview!

  • @hammbone8184
    @hammbone8184 10 місяців тому +12

    Rob didn't get his first question answered about what your single favorite product you made

    • @hammbone8184
      @hammbone8184 10 місяців тому

      @ToyCrustacean yeah he's the king of skirting around a question

  • @TheCharlieCharles
    @TheCharlieCharles 10 місяців тому +4

    I’ve been looking forward too this!

  • @chet_inator_gator
    @chet_inator_gator 10 місяців тому +5

    Asoka trying to ask the hard questions and Brad saying how genius Todd was for going 7” hahaha - Sorry Brad, didn’t mean to hate but you’re killing me smalls. Any way thanks guys for the interview, obviously it has to be professional and cordial so you did great. I do hope if you have the chance again you could at least relay the frustrations more if it’s not appropriate to press a question. Would’ve been cool to bring up the recent Azbats platinum version fail specifically - and not a generalized question about platinum. While Todd will never say the company made a mistake, I do think he’s receptive to all information.

    • @BATMAN-ze2xe
      @BATMAN-ze2xe 10 місяців тому +1

      Salute to the unbias(s)ed Josh from Before!

    • @paltrax
      @paltrax 9 місяців тому

      I agree on the 7 inch stuff, i like it.

  • @pressplayworkflow
    @pressplayworkflow 10 місяців тому +17

    You’re all trying to press Todd to make your favorite obscure female characters, aren’t you? Nice one. I hope he budges.

  • @LeonardDugas-r7x
    @LeonardDugas-r7x 10 місяців тому +5

    🎉 it's time for another interview...😮 great content 👌

  • @beyond.comics
    @beyond.comics 10 місяців тому +2

    Great interview! Todd’s such a genuinely good guy. I actually thought he was really insightful with some of what he spoke about.

  • @Forza-G7
    @Forza-G7 9 місяців тому

    Good work guys! This was a nice video to sit back and relax with. Todd is awesome!

  • @edbraun383
    @edbraun383 10 місяців тому +1

    Guys, I noticed at least three non-softball questions. That needed asking. Good job. Sometimes Todd didn't directly answer, but you still asked.

  • @snowpuma80
    @snowpuma80 10 місяців тому +1

    Always love hearing Toddfather talk :) and yeah I just pre-ordered catwoman and the batpod because I couldn't stand sleeping on it haha

  • @toyepisodes247
    @toyepisodes247 10 місяців тому +1

    This was probably the best Todd interview I've seen. Great job with the questions fellas. ❤

  • @SupermanKalEl7828
    @SupermanKalEl7828 10 місяців тому +1

    Hi Brad and you guys! Amazing interviewing with Todd McFarlane. I'm a Fan and Todd is the Man! 🤩🤩🤩🤩🤩👏👍👍

  • @TheVileOne
    @TheVileOne 10 місяців тому +1

    This insane! Congrats to the crew!

  • @FullonMars23
    @FullonMars23 10 місяців тому +1

    This was an awesome interview, I love hearing Todd just go off. I wasn’t too keen on his take on scalpers though lol

  • @ievmotron
    @ievmotron 10 місяців тому +4

    Congrats Brad!!! Love your vids bud!!! ❤ huge fan of you and mcfarlane! Would you ever consider selling any of your Mattel multiverse figures aswel by chance?

  • @DarkDekicDuka
    @DarkDekicDuka 10 місяців тому +25

    I’m grateful you guys did this interview, but in my humble opinion you should’ve pressed harder - even though you asked some fantastic relevant questions, Todd didn’t really answer them straight, as he’s the master of talking a lot and saying very little.

    • @BradTheDCUniverseGeek
      @BradTheDCUniverseGeek  10 місяців тому +22

      I've learned over the interviews I've seen other folks do with Todd that it doesn't get the interviewer very far. He just gets mildly annoyed. That wasn't really our desire because he was gracious enough to make time for us.

    • @dahhmlife
      @dahhmlife 10 місяців тому +11

      These guys aren't investigative reporters. They're toy collectors. I don't understand why ya'll want to see UA-camrs bark at people. These guys just opened the door to more interviews like this one. It's important to be respectful and not end something before it started.

    • @DarkDekicDuka
      @DarkDekicDuka 10 місяців тому +8

      @@dahhmlife Actually I’m of the sentiment that being overly respectful is what’s keeping us back, but alright.

    • @cajunbatman
      @cajunbatman 10 місяців тому +4

      Press harder for what? The questions were answered. You just didn't like what you heard

    • @scottmcclary594
      @scottmcclary594 10 місяців тому +2

      Ok Im not the only one that thought a little more objectivity would've been more helpful!

  • @irvingdomenech4187
    @irvingdomenech4187 10 місяців тому +1

    Probably one of the best interviews that Todd have given or been part off. But is obvious that having the right people on the forum goes a long way. Brad, Asoka and Rob you guys did a terrific job specially asking the right question the right way. Not combatant like most. Congratulations, great job and thank you.

    • @AsokatheGeek
      @AsokatheGeek 10 місяців тому +1

      Thank you so much sir !

    • @scottmcclary594
      @scottmcclary594 10 місяців тому

      @@AsokatheGeek maybe just a smidge more pushback would be been nice:)... I swear I could almost hear you guys's thoughts with some of Todd's dancing around non answers!

  • @UpClosewithLawrence
    @UpClosewithLawrence 10 місяців тому +3

    Wow. I’m so excited to watch this interview ❤🎉❤🎉❤

  • @morenmb
    @morenmb 10 місяців тому +1

    I thought this was an old interview, because of the title.

  • @2thumbvids
    @2thumbvids 10 місяців тому +7

    What if Todd made most of the fan-wanted female figures exclusive to his store?
    Would that be a yay or a nay?

    • @BradTheDCUniverseGeek
      @BradTheDCUniverseGeek  10 місяців тому +2

      I'd buy them wherever he sold them. My shelf is a sausage fest. We need more ladies.

    • @2thumbvids
      @2thumbvids 10 місяців тому +2

      @BradTheDCUniverseGeek Yo! Same here, but I just mean as a compromise since he's mostly against putting them in the toy aisle because stats.

    • @reyn_rock80srantsrealtalk
      @reyn_rock80srantsrealtalk 10 місяців тому +1

      Preach

    • @hawktalon7890
      @hawktalon7890 8 місяців тому

      Shipping is a bit expensive for my blood, but I'd just have to cut down on my orders.The physical stores near me rarely get anything, so maybe it would be better? There would have to be some kind of quantity limit in place for the more popular characters though, scalpers shouldn't be able to buy 10 at once.

  • @TheMemeTeam_Geek764
    @TheMemeTeam_Geek764 10 місяців тому +4

    LETS GO!!! Brad looks like he in auh its amazing

    • @BradTheDCUniverseGeek
      @BradTheDCUniverseGeek  10 місяців тому +3

      I was actually in pain with my back while we were talking to Todd. I put on a good front :)

    • @TheMemeTeam_Geek764
      @TheMemeTeam_Geek764 10 місяців тому

      ​@@BradTheDCUniverseGeekGood job you made it through, I hope your back gets better dude, love your channel! And keep up the good work

  • @MadCaddyStandard
    @MadCaddyStandard 10 місяців тому +1

    All hail The Toddfather

  • @liquidmmentm2899
    @liquidmmentm2899 9 місяців тому

    His wicked fairytales was my favorite. So many good characters.

  • @deimoszane3476
    @deimoszane3476 10 місяців тому +1

    I really love to hear him talk about his stuff. It really feels like he cares about his stuff. I really hope we get more teen titans figures. We must get a Starfire figure. I love all the new comic figures that we have gotten this far. I do gave hopes we get a better Supergirl.

  • @lumiere1138
    @lumiere1138 10 місяців тому +4

    First of all I love your channel. your reviews are best when you're having fun. I always wait to watch your DC reviews first and ToyShiz for all other reviews. I was incredibly disapointed at your hate against fans who are critical of Mcfarlane's figures. It seems kind of condescending to call fans who are critical of his figures as "entitled". At the end of the day people who buy his stuff are more than just "fans" they are customers. I love your reviews. I just wish this interview was less fanboy and more asking some tougher questions. You can ask hard questions without being controversial or pushy. DC fans are extremly passionate people.We have had figures that were compromised in some way or another in the past feom other conpanies. As customers we want our voices heard. He was kind of daring his customers to vote with our money by not buying his figures. That would not be any fun. I hope that Todd will listen to his cusomers and not rely only on numbers so much.

    • @BATMAN-ze2xe
      @BATMAN-ze2xe 10 місяців тому

      Salute to the unbias(s)ed Josh From Before!

  • @InkDropCustoms
    @InkDropCustoms 10 місяців тому +1

    excellent interview love the 7" figures .. still affordable

  • @Kilobot88
    @Kilobot88 10 місяців тому +2

    This was a great interview, but there was one question that was missing, Im from mexico and the DC multiverse Cost 50 to 70 USD DLR and im really worried why they are so expensive and also theres so little stock, like i know that maybe i will never get a Wonder Woman Collectors edition or a Black cat from dark knight rises platinum, and yeah there the option to buy directly from the Mcfarlane toy Store but the Stock never last, i really wanted the new digital DC multiverse and the Plastic man build a figure but i dont think i will never gettit in mexico, i really wanna collect all of them but is very hard

    • @BATMAN-ze2xe
      @BATMAN-ze2xe 10 місяців тому

      Salute to the unbias(s)ed Josh from Before!

  • @Syfcobra8549
    @Syfcobra8549 10 місяців тому +3

    Man Todd is such a GOAT
    Dude is a multimillionare with a bunch of buisness and project to handle and the fact that he makes 1 hour sometimes 2 hour interviews with the fans is awesome!
    We need more females, Zatanna , Black Canary, Poisin Ivy, Big Barda, Huntress, and more on the DC Multiverse line

  • @johnrazvaliaeff
    @johnrazvaliaeff 10 місяців тому +6

    I cant wait for McFarlane to switch to pinless joints. The figures would look a lot better.

  • @Viewmaster618
    @Viewmaster618 10 місяців тому +1

    Mr. Mcfarlane We Need a SGT. ROCK action Figure. DC Multiverse or page puncher... That's a Classic figure to have for sure !

  • @missboozehound
    @missboozehound 10 місяців тому +5

    Awesome interview! Please 🙏 Todd Father make a Yara Flor figure. We need a Super Powers Cheetah and a Cheetah action figure. Cheers 🥂 boys 😉

  • @KTMcManus4
    @KTMcManus4 10 місяців тому +3

    Legendary, fellas!!

  • @user-dk9vt2eq3u
    @user-dk9vt2eq3u 10 місяців тому +3

    "what are people asking for" - some would really like a 6 inch scale DC line again.

  • @travismagico
    @travismagico 8 місяців тому

    Increíble la LEYENDA !!!

  • @gavinsmiyh6218
    @gavinsmiyh6218 10 місяців тому +7

    All hail the Todd Father we love you. Please stop the expensive coillectors editionsand the annoying platinum editions!

  • @rolandorodriguez8975
    @rolandorodriguez8975 10 місяців тому +4

    Yes!

  • @littlemonis2068
    @littlemonis2068 10 місяців тому +1

    i love dc multiverse and waiting for a VANDAL SAVAGE figure

  • @harrylewis2040
    @harrylewis2040 10 місяців тому +1

    Id love it if Todd done a superman movie box set

  • @MTB214
    @MTB214 10 місяців тому +1

    With the female figures I think it’s different for different ip. I know the female wrestling figures sell out in stores like the males do and both are in the boys toy aisle.

  • @rickytoddbotelho9555
    @rickytoddbotelho9555 10 місяців тому +1

    Since I am the ' real' Todd and have my authenticity from heritage auction house, where I am graded at a 9.2+ very fartworthy condition. My favorite things besides the spawn movie and movie maniac pumpkin head, has been the Warhammer series. Especially when Todd announced he had the dc rights, I was first iron in line to pre-order the hellbat, knowing that even with the weird proportions on several of the releases that there would be some jewels 💎 and now I am proud as hell that there are collectors valuing mcfarlane figures on the secondary market. ❤

  • @powerturtlebusters
    @powerturtlebusters 10 місяців тому

    He need to do the definitive version of the justice league in a pack. His stuff been selling like crazy lately. I can't find crap lol

  • @christopherflores8601
    @christopherflores8601 10 місяців тому +5

    Was this a live stream I missed 😢

  • @lobomella
    @lobomella 10 місяців тому +1

    You may dislike his art or toys but you cannot deny that Todd is a true comics fan and a great business man. You guys really made the best of his time in this interview, congrats!

  • @powerturtlebusters
    @powerturtlebusters 10 місяців тому

    Would love to see a 7 inch page punchers power rangers.

  • @yauyuso
    @yauyuso 10 місяців тому +2

    I know a lot of people were whinning when they first saw the DC Multiverse line was 7" line but in reality, most of the adult collector figures are in 7" scale. 6" scale is pretty much a minority in Hasbro world.

  • @michaelnemo7629
    @michaelnemo7629 10 місяців тому

    No one advocated for PROPER scaling and opting to not reuse parts at the risk of inaccuracy. ;)

  • @jorgeapaez9327
    @jorgeapaez9327 10 місяців тому +1

    I do not agree with Todd on the issue of platinum, one pays to receive the same product that appears in the photo, it is very frustrating when the product arrives and is something different. At least for me, it makes me not want to buy digitally, since I don't know what I'm going to receive if that figure has a variant

  • @Kevin.Herbert
    @Kevin.Herbert 10 місяців тому +2

    We need more female figures in the DC line

  • @justinmohan7103
    @justinmohan7103 10 місяців тому

    Brian Flynn its all about me. Todd McFarlane its all about the customer

  • @rogerbaker4531
    @rogerbaker4531 10 місяців тому

    Todd I don't think, I know you're doing a wonderful job on these DC MULTIVERSE action figures. Love the details that you put in the bodies. The face sculpts. I like the 7 inch scale figures. Enjoy the articulations. I always like coming up with ideas about other DC MULTIVERSE action figures that I would like to see you make. Hopefully sometime in the future I'll see them. Like for instance, Grail the daughter of Darkseid. Soranik Natu the daughter of Sinestro of the Sinestro Corps. Arkillo and Scarecrow of the Sinestro Corps. Superman possessed by Parallax of the Sinestro Corps in yellow and black. Hopefully the Cheetah and maybe Giganta. The 1978 version of the Toyman from the Challenge of the Super Friends. Vandal Savage. I like mostly the bad guys than the the good guys. Lol. I enjoy listening in on the interview. I just brought the new Owlman. I have Ultraman. I also have Deathstorm. But he is of the Black Lantern Corps. But all the years and I still having a hard time trying to find Superwoman. I'll just have to order it off of Amazon. Trying to find Power Ring too. I have Nekron but I don't have Mongul and Anti-Monitor. So hopefully I'll find those too. I can't wait to see just how that Mega Fig Darkseid will look. And I really can't wait for Cyborg Superman. Because the one I saw the videos, hopefully that'll be the version. But I'll settle for any Cyborg Superman. Lol. But anyway I hope to see those action figures soon. But no matter what, way the go Todd. Keep up the good work.👍

  • @joec.4825
    @joec.4825 10 місяців тому

    Just to add to the 7in scale topic, McFarlane def made the right choice moving forward w/ 7in. 7in is the sweet spot. His molds and detailing r lovely (for the most part), articulation can be so-so at times, but a lil extra paint and some customizing/kit bashing/Dremeling can really go along way. With a larger fig u can add more details, even if it's only an inch, it makes a difference
    To me, legends 6in is more of toy-toy, 7in, McFarlane, Neca, s7, DS are closer to works of art, but that's just my opinion
    Any larger wud be too much and take up too much space, vehicles wud be much more costly too, i.e. hot toys but the smaller u get the less detailed it becomes, obviously
    Also Hasbro 6in- legends, black series, plasma series, classified, Indiana Jones, ect. The scales r all over the place, when u try to combine them into one display area. Hardly any of it fits right together, so what's the point of trying to make DC fit as well
    Most of the 7in stuff is usually more consistent in proper size, in my experience/opinion
    * He absolutely fowled up on that knightsend gold label release, I hope he takes that into consideration. That "butthurt" Alot of us, but I have to believe/hope there will be another blue and gold release down the road at some point. Regardless I appreciate yal bringing that up.
    Brad putting them on camera was great! Put a smile on my face. Fairly new to the channel but always enjoy the videos
    Great interview all around

  • @AleexKp
    @AleexKp 10 місяців тому +2

    Nice!

  • @job4391
    @job4391 10 місяців тому

    I want a super powers Swamp Thing.

  • @mrshallowsun
    @mrshallowsun 10 місяців тому +1

    I’m all for more female figures but can’t disagree with Todd business is business. He’s a smart guy and is where he is for a reason.

  • @Acohoe1
    @Acohoe1 10 місяців тому

    hearing yeah on the headphones is pretty rough

  • @ffiiggyy
    @ffiiggyy 10 місяців тому

    Comic Poison Ivy when.

  • @hawktalon7890
    @hawktalon7890 8 місяців тому

    I still think he releases too many Batman figures, though that's a signature thing with DC toy lines as a general. At least it saves me money, I try to get unique looks rather than just the same old black suit/black cowl and gray suit/black cowl.

  • @Jasons.electric1.0
    @Jasons.electric1.0 9 місяців тому

    You guys kept interrupting todd while he was still explaining!!

  • @MadCaddyStandard
    @MadCaddyStandard 10 місяців тому +1

    With regards to the fem characters, I'm with Todd. If I'm part of the higher percentage of action figure collectors, there are like 3 or 4 fem figs on my shelf compared to the 60 or 70 male figures on my shelf.

    • @jlevans1985
      @jlevans1985 9 місяців тому +1

      I think there are just fewer good female characters. Wonder Woman and Batgirl are good or Harley Quinn and Poison Ivy. Really wish he had the marvel license then he could do Storm or Lady Deathstrike

    • @hawktalon7890
      @hawktalon7890 8 місяців тому

      @@jlevans1985 Yeah, DC really doesn't market any character but Batman for the most part. Even then, I was amazed McFarlane made Starfire and Donna Troy figures...neither of which I bought because they sold out very fast, but still.

  • @paulwood1790
    @paulwood1790 10 місяців тому +3

    I think McFarlane toys are becoming sloppy the repaints, pointless black light series and the Hush batman mould that's been used countless times is now beyond accessive it's just a money grab, as well as the price asking £30 for a figure with no alternative hands, heads portraits etc is beyond a joke in this day and age, not to mention cq issues the same with a Hasbro marvel legends reused body moulds ATM Jada toys are blowing all these figure lines out of the water especially the street fighter series crazy posabilities, two head sculpts, two sets of hands power move effect's and £25 pricing come on McFarlane pull your finger out, one other thing I live in the UK and you DC multiverse line are none existent the wonder woman is like gold dust over here.

    • @BATMAN-ze2xe
      @BATMAN-ze2xe 10 місяців тому +1

      Salute to the unbias(s)ed Josh from Before!

  • @fernandoxavierrovelo7844
    @fernandoxavierrovelo7844 9 місяців тому +1

    "Different figure"? Nah, differnet design yes but he recycles a lot and has no upgrades with the Batman figures. Also, sorry to say but McF has an archaic mind saying female characters action figures wont sell and female toys are on the girl aisle? Really?

    • @hawktalon7890
      @hawktalon7890 8 місяців тому

      Yeah, just look at wrestling figures. Loads of female wrestlers and those fly off the shelves, at least in my area.

  • @davidmendez560
    @davidmendez560 10 місяців тому

    We aré going to jokerize your figure 2 pack spawn tood mcfarlane

  • @Alexander_UA.
    @Alexander_UA. 10 місяців тому +3

    Comment

  • @sirdaveysockrocker
    @sirdaveysockrocker 10 місяців тому

    you know robdtoys is a nerd first and interviewer second when he calls a Mcfarlane figure perfect but points out the personal problem he has with it, to Todds FACE. 😂 Its like all collectors are on the spectrum 🤣
    I was hoping ONE of you would press him and ask "SO youre saying you have data showing a Batgirl DC SuperPowers figure wont sell, and that Target will want to put it with the barbies? 🤨 Also you gave a whole story about why you made Animal Man and how obscure characters sell and do well on Amazon, but you wont do that for DCS Catwoman? 🤨🤨 He kept contradicting himself and gave openings to question new answers with previous answers🤦‍♂ BUT then I remember none of these three have any actual skills as reporters. 🤷‍♂

  • @BB-ed4om
    @BB-ed4om 9 місяців тому

    Too much sucking up here. Also kids definitely like dc multiverse. at least half of the Amazon reviews say something like “my son/my grandson loves this figure.”

  • @brentgraham2481
    @brentgraham2481 10 місяців тому +4

    Female characters are in DC multiverse but not in superpower. Why is that?

    • @FictionFan99
      @FictionFan99 10 місяців тому +3

      They made wonder woman

  • @powerturtlebusters
    @powerturtlebusters 10 місяців тому

    Come on todd make more females. I can't accept that answer lol. Black widow sells, not captain marvel cause the film etc wasn't good.

  • @rodimussupreme2329
    @rodimussupreme2329 10 місяців тому +3

    Haven’t watched yet. Did he claim giving a boy an action figure of a girl character will turn him into a serial killer and that’s why he doesn’t like making girl characters, like he did with Shartimus Prime’s interview?

    • @hammbone8184
      @hammbone8184 10 місяців тому +1

      Weak take‼️

    • @hammbone8184
      @hammbone8184 10 місяців тому +1

      Weak take‼️

    • @JoshFromBefore
      @JoshFromBefore 10 місяців тому

      Weirdly hyperbolic interpretation of something that happened 3 years ago, braindead comment

    • @JayL8899
      @JayL8899 10 місяців тому +1

      @@hammbone8184 Tell that the sales of a Wonder Woman figure. It’s clear female figures sell, he just doesn’t acknowledge it

    • @JayL8899
      @JayL8899 10 місяців тому +1

      @@ToyCrustaceanYou’re arguing with something that isn’t relevant to the OP’s post. Female figures sell, Cassandra Cain’s batgirl preorder is sold out on Target, despite having an older buck. Knightfall Catwoman, despite the bulge, sold out and is higher on secondary market. Thanks for your input though

  • @brentgraham2481
    @brentgraham2481 10 місяців тому +4

    👎

    • @BradTheDCUniverseGeek
      @BradTheDCUniverseGeek  10 місяців тому +6

      I thumbed up your thumb down.

    • @AsokatheGeek
      @AsokatheGeek 10 місяців тому +4

      I thumbed up your thumb up ❤

    • @PyrrhaofDestiny
      @PyrrhaofDestiny 10 місяців тому

      @@AsokatheGeekI thumbed up your thumbed up of his thumb up…