I Redesigned Your Logos
Вставка
- Опубліковано 30 вер 2024
- Today, we're going to be redesigning your logos that you submitted!
My Assets are from Adobe Stock ► First Month FREE: bit.ly/AdobeSt...
Tools Used ► Adobe CC : bit.ly/AdobeCC...
The Process
---------------------
I'll give some design critique for each of the logos, and talk about their use of color, typography, hierarchy, and overall theme.
I'll be using Adobe Illustrator CC and Photoshop CC to create the logos. We'll design everything from scratch, including: choosing fonts, picking color schemes, coming up with logo design concepts, creating custom illustrations, and ensuring all of the logos meet their intended use cases and goals.
Website
----------------------
partnerwithbra...
Designers Featured in this Video:
Iain McLaren: banookandtimbers
Chris Bruggeman: www.greeneggsandram.com
Halee Michel: www.haleemichel.com
Instagram: @thebrandonshepherd
Twitter: @bransshep
(Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.)
Hope you guys enjoyed this one! A big thanks to everyone who submitted a design, and if you'd like to submit your work for the next video, send me an email at bscritiques@gmail.com.
Which logo was your favorite?
The Troop Detroit redesign
Definitely had fun with that one!
Troop is my favorite too but all of the logos are clear improvements! Please keep doing these.
I have sent you on your instagram
I like all the originals but not the green eggs and ram
The only issue I had with the third one is that the entire personality of the design was taken away and replaced with some simplified version, I have no issue with good looking simplified logo’s , but I really do miss back when logo’s had more personality, great work on the other ones man!
I'd have to agree with you on the third one.
Mhm yeah agreed
Agreed here too 👍
I think part of it is that in the original, the girl is sort of looking at the camera, she's tilted a little, but in the redesign she's just looking off to the right like one of them bored ape nfts.
I really expected him to make the font thinner and more handwritten-looking, and I think it would have been the right call if the design would have been implemented. Ultimately though he chose his more extreme idea, which is more informative for the company’s owner.
I think with the Green Eggs and RAM logo, a thing that also symbolizes a computer could be the mouse. And mice tend to kinda have an egg shape as well.
Yeah the Green Eggs and Ram logo was kind of a miss for me, wouldn't have the text inside the egg or anywhere at all. Would look way better as just a playful egg shaped mouse as you said.
@@ryanmauricio2323 I think it looks really playful and fun.
I kind of agree with this comment. I didn't mind the Green Eggs & Ram text inside the egg, but once the circuit board elements were added, it took away the negative space and made it too busy. The egg could have been made to also be a mouse by adding a little bit of mouse cord coming out the top.
@@craigleverenz not to mention that yellow is, well, a pale yellow. I always think gold, not yellow, when it comes to circuit boards.
@@ryanmauricio2323 for me, I actually really loved the redesign. Came to the comments to see if anyone else did and was shocked to see this comment and that it had so many likes lol
Also, it kinda already looks like a mouse tbh. The only reason you’d 100% think it’s an egg is if you saw this video and heard him say it’s an egg. It’s pretty cool imo that it could be interpreted as an egg or a computer mouse lol
I think the reason so many people (including me) feel that Troop's oiriginal personality was lost in the redesign is that instead of changing the text to fit the illustration, you changed the illustration to fit the text. The illustration is what gave the logo its personality, not the text. It could have been improved of course, the necktie should have been a solid color, using a different color for the hair would have framed the face a lot better and given the whole illustration a more defined silouette and the collar wasn't necessary (though I do really like the extra flair it adds but I could be fine with it going or staying as well). I also think that although the variety of line weight is a large part of the illustration's personality, some more careful attention to where exactly the lines got thinner and thicker could have made it look a lot cleaner. But the main thing is, I definetely think the font should have been adjusted to fit the illustration and not the other way around. Of course I'm not a graphic designer, I have been doing art basically since I could hold a pencil so I have some translateable knowledge but obviously the two are entirely different beasts, but I do still think shifting your basic approach to the redesing could have preserved the original's feel a lot better, even if the specifics are definetely best left to you.
This was exactly my thought, and I was really surprised when he changed the picture to fit the text rather than the other way around. I just thought it seemed so obvious that the text needed to be changed to fit the illustration that I hadn't even considered the other option. Definitely a poor choice.
@@AidanBuelingI also thought like that
It felt kind of wierd that he did it that way, especially after talking that text could have been more similar to the picture
I’m a major In Graphic design and I completely agree, having varied stoke weights in the illustration gives a more organic look. It’s much more appropriate to adjust the text to fit the illustration because we should also take into account that the logo may need to be applied to other packaging items or stickers where the text won’t be very legible or necessary, so the illustration is what gives the brand it’s main identity, if there are going to be scenarios where text isn’t applied the illustration has to be carefully considered which I think it definitely was.
yap city
@@Gface. It's so sad that we yappingtonian citizens still have to face such discrimination on a daily basis 😔. Do better.
I like the og troop logo, I think making the glasses solid black but keeping the cat eye shape on the new one would’ve helped maintain the sass
Also making the mouth straight horizontal instead of giving it slight angle
I disagree, the original is a little too empty colour-wise, and the overall shape legibility would be lost at a distance.
@@jackmackenzie6721 i thought the third lacks the badass/femme fatale vibe the first one has. Mainly because of the mouth and glasses
I like the new one. It's more modern. But it should say bakery somewhere...
This is quickly becoming one of my favorite design channels. Thanks for sharing your knowledge Brandon!
That makes me smile :)
…
…
1:29
1:30
1:31
For the troop one i liked most improvements but the sunglasses and the outline on the scarve. The original sunglasses have much more of certain vibe to them.
I agree
I like the og logo better on the last one
tbh halee's logo was better,, the other redesigns were solid,, brandon's improved alot since then so it'd be a great video idea to revisit these old videos
Yeah, no offense to him, but the Troop redesign did not work out
And he ruined her chin BRUH WHAT IS THAT???
I loved all the redesigns! I think the redesign for the last one lost a bit of the "adult" flair the original one had with the thinner lines (?), but this is coming from a consumer only standpoint with no art background. Your creativity and thought process is amazing to watch.
as someone with an art background (but not a graphic design one), i also liked the first one better. The illustration was giving me vintage vibes which i thought fitted the topic better, and as a whole it just felt more "ornate", which while i understand the need for simplicity, is still something I feel is somewhat missing with the redesign. Also the pastel colors felt a bit more feminine, which is something i associate with bakeries more.
I also feel that first obe is better, because the redesign lose the scout vibe in my opinion
As someone with a graphic design background I can tell you the original illustration looks really good as an illustration, but for a logo tiny and slim lines like that are often a Problem, imagine you want to print it out smaller (put the logo on the head of a letter or whatever) for exampel the white lines on the glasses could look like an "error" from the printer because they are just to slim. If you squeeze your eyes while looking at the comparison of the logos you can tell that the yellow of the cloth around her neck is not as visible in the original version. Overall I really like the design! (both original and "redesign") But for a logo changes of that sort would make sense, its also really helpful to print out a design, you can really tell which lines could be problematic since a printed out image looks really different compared to your screen. I hope my english made sense at all. :')
As another person with graphic design background who can't shut up, I'm going to agree that the first absolutely looks better. Now as the other person mentioned, it *is* more impractical because of the thin lines, and so truly, it'd only really work on a higher scale. But the redesign takes out all of the vintage and more mature vibes that the original logo has, and turns it more corporate looking (I felt that the ice cream logo also turned too corporate as well). It's usually in cases like these where you then talk with the customer about what they want/need to use the logo for, as, if you only need it in a big and medium sized format, you could just settle on making the lines a little thicker, removing anything excess, and call it a day. I would definitely try to keep it fun, keep the hair blond, and try to keep it looking vintage if it was me 😌 Though this is also just a testamony of how you get a different result by hiring different graphic designers lol.
I became a graphic designer due to my background in art, so my brain automatically turns to "How do I preserve the artistic feel of this" when redesigning logos, versus Brandons approach of "How do I turn this logo as optimal to print as possible". It's crucial to think of both! But it's *when* you start thinking about those things that drastically change the results lol. Hope my comment didn't bore you !!
@@AmalieLinden Very well said! You are absolutely right, in the end it always depends on what you need it for and what the client wants, I think since I am currently studying gd and I only had a small amount of "real" work with clients my brain is a bit to locked on the "optimal printable" fact (what is most of the time wanted in our projects for uni), which is not always what we have to go for! Thank you for your nice answer, always interesting to hear different views on a topics like that :)
This is fantastic! I love how respectful you are when critiquing. You seem like such a kind person. I have been doing Brand Design for 3 years and it's really fascinating hearing someone talk about the process aloud (it's usually just all in my head! lol) Can't wait for Ep.2!
Thanks so much, Hayley! It's strange how hard it is to find people discussing their actual design process. Most design videos I see are just step-by-step tutorials about how to make one thing (which is certainly helpful). But, I'm trying to make some content that helps fill in the gap! Do you have a website? I'd love to check out your work
@@BrandonShep That's a great way of putting it and I totally agree, I love seeing someone discuss their process with actual design vocabulary and getting to the root of why they are adding certain things.
For the first one Banook and Timber, the original in my opinion made me have more joy. Your version was still good though I’m not saying it’s bad. Green Eggs and Ram you nailed however. The third one however was good, but too simplified. Also the Bakery Pop Up helped the description of it. Still great work though your amazing. Keep it up!
3:08 Whoa okay the colorblind section just warmed my heart so much INCREDIBLE!
I like both of the ice cream logos, however I feel more drawn to the original as it is more complex giving it the look that I has probably been designed back when these logos were like this in the 1900’s. This gives it a sense of originality and personally think it would look great with a “since 1937” tagline or something to make it seem like it’s existed longer. The new one yiu made is more up to standards with the 21st century and also works great for modernity
I agree. I feel like it lost some of the "retro elements mixed with modern design" aspects that it had before. It just feels more modern now
For a logo it was too busy. It would make more sense as a label on the ice cream tub.
I still think all the parts looked really nice but it was far too much in such a small space. As he said you can bring back other elements like the animal banners (which I liked a lot) on other parts of the packaging and marketing.
@@kioku119yes I loved the animals ❤
@@leondelafonte The textures did need to be toned down but I wish he did keep at least some aspect of the original logo, maybe even a pinch of texture
The text on the last logo was a great improvement, but I really enjoyed the original illustration better. The other 2 logos were very much improved, and overall you do great work Brandon!
Love your work bro! But I will say, the moment I saw the original Girl Scout bakery logo I was going “don’t change it it’s perfect!”
Agreed. I love the original Troop logo and would totally wear it on a t-shirt or something.
For the first one, one thing that kinda bugs me is that you didn't add the Bear and the Beaver, I mean, there was a story behind it, and now there isn't.
Yes me to
6:38 reshaping the letters around the leaves is a good idea - i didnt expect that😀
Same
Wow, saw this on Reddit and am shocked to see you only have 1.5k subs! Your design skills are fantastic and your presentation is top notch. I love how you go through the thought process. Please do more of these, this is so useful.
Thanks for heading over here to check out the video! Appreciate the kind words, and I'll definitely be making more of these :)
2 years ago almost 80k. what a glow up! especially for a channel in this niche thats huuuge!
@@aitor.online Now it’s 122k 😮 love his work!
For the TROOP logo his design theory was all good but in practice tracing , changing colours and shapes he turned a cute blonde into a dude lmao 🤣
A new episode! Dude you’re going to be huge if you Keep at it! Wishing you all the best
Thanks my man! Really appreciate the support, and I'm definitely going to push on
I loved the Green Eggs and Ram redesign. I was really wondering how you'd incorporate the computer part and was super delighted with how you did it!
I might be biased due to being a massive nerd, but the Green Eggs & Ram redesign is by far my favorite. You were given pure, 24 karat gold with that brand name, and made diamonds out of it. **chef's kiss**
More UI design, please!
PS: Banook & Timbers was my favourite.
You got it, Leon! Will certainly be making more UI stuff
Unfortunately he totally missed that the name isn’t Banook & Timbers, it’s Banook & Timbers’. The logo should have incorporated the bear and beaver because the whole idea is that the bear and beaver own the creamery.
the first 2 that you tweeked and changed looked REALLY good! but i think i prefer the old logo of the troops
Thanks so much, Brandon! You did and awesome job on all three!!
Your tweaks made total sense and finally put into words what felt kind of “off” about it.
Super happy you liked it, Halee! You did a great job on the first version, which made this redesign a breeze :)
I liked the glasses u had on the illustration. Think it gave it a good feminine personality.
This is the way to simplify logos. I feel like with simplified logos these days they are repetitive and bring aspects away from the original design, I know this was made 2 years ago, but great stuff man!
Now 3
The first two logos I could see the positives and all.. the last one felt like a total transformation. That was real art! I thought the FIRST one was really good already.
Banook & Timbers was beautiful and excellently done, Green Eggs and Ram was pure fun genius, and I actually think I preferred the outcome of Troops original design better but understood and learned a lot from your decisions about the design. Great stuff!
I appreciate how you show your editing process, all the thought behind it. Just one guy's opinion: for the ice cream, the original logo was pretty good, almost like a beer logo. I agree it's too busy... Just needed to remove the shapes with the mascots in them. The wide shield is better. The original speaks with pride, the new one is unsure of itself. Okay just one opinion, again I love the video, thank you
Second logo is great. I felt a kind of nostalgia for the style of the original, the Cooper font, spelling out the word "and", and your version is very different and does not bring forth nostalgia, but it is still better than the original, and I love how you humanized it, that made all the difference
This is such a great critique! Also, love the Logo Lab reference!
Thanks, Lindsey! When we first made Logo Lab, we were hoping people would get some good use out of it, and it seems like many have :)
I like all of them except the last one. The last one looked horrible I'm sorry. The original was much better.
The 3rd design- the original was better imho. I do like it without the typeface down the sides, and the larger scarf with the collar removed. But I preferred her original silhouettes and colors, as well as the typeface for TROOP.
The other two were improved, but I was sad we lost the concept of a bear and a beaver 😢
Great work on these Brandon. Always good to see how someone else would tackle a redesign.
Thanks a bunch, Mike! I love seeing how other designers work as well. Definitely helps me think differently and grow
Honestly the troop logo was fine if she removes those side words and keeps it simple. 👍🏻
Oh my god is this a lemon demon redesign your logo reference???? Jk cool video
Slam dunk on the first two! The last one though had more personality as the original - you might have simplified it a bit to much (the girl went from looking real cool and adult to a bit silly and childish).
the "Green Eggs and RAM" could be called "GEAR". it fits with the tech that the company is based on, and would look good on an app display/icon.
3rd one - Original was better without the bakery pop up thing. Earlier seemed like a fashion girl, the latter felt like a snobbish female.
Girl scout cookies for adults? It's already been done. They're called "Girl scout cookies"
tbh would've preferred if you only changed the text on the last one. liked the original illustration a lot more
I like the logos better now, but for Troop I feel like I knew is was a bakery before, but know I’d think it’s a hairdresser
The first two logos I could see the positives and all.. the last one felt like a total transformation. That was real art! I thought the FIRST one was really good already.
You should redesign the Fazbear Entertainment logo! i would like to see what you do with it!
simplifying EVERYTHING just because big soulless corporations do it ruins designs like the TROOP DETROIT one. just use a thinner fond and redesign the vertical writing and its fine.
btw the second one is scuffed aswell. however the first one is superior work :)
I like your website, Logo Lab, will surely be using it. 1st & 2nd logos were really challenging and I love what you did.
My favorite was Green Eggs & RAM.
More UI design Please.
Thanks a lot, Bajirao! Appreciate you watching :) More UI will be coming in the future!
I think the troop logo looks like a fashion store now. You should've pointed out that it is a bakery
I like what you did with the first logo, but...
what happened to Banook and Timber?
The first redesign made the logo kind of, boring.
I dislike how simple it is.
The old one was good but too complicated. It had a lot of extra elements.
banook and timbers would be my comfort ice-cream if they have mint chocolate
For the first one, I do think you improved the visuals of the logo, but I think it was a bad idea to edit the text in Photoshop and then image trace it because it creates unnecessary anchor points and adds imperfections. It would have been better to do it in Illustrator from start to finish by creating outlines and deleting the paths that make up the white space. Also, distorting the letterforms the way you did creates inconsistencies in the weight. Rather than stretching the letters, the lines themselves should have been individually extended where needed. And although it's commonly done, putting the slogan in two halves at the top and bottom of the logo where there would not normally be a separation makes it read disjointed.
Just use the smooth tool AND it literally removes alot of unnecesary anchor points???
Not every logo needs to be perfect, some need to have imperfections to be special and better.
@@wiggard I'm talking more about making sure everything's intentional. When designing something like a logo, even intentional imperfections need to be added methodically. What's relevant is that, in this video, he wasn't attempting to add imperfections of any kind to the font. He just wanted to remove the negative space within it, so any extra anchor points incurred aren't really welcome. U.S. copyright allows for the use of any font as outlines (not a text object), so I'd say trust the original type designer when it comes to fonts.
16:40 wow... the filling made all the visual difference, you really balanced its weight.
I’m not putting your redesign down or anything I’m just gonna say I actually really like the orginal banook Timbers logo but yours looks more modern and simpler I like them both
I'm so glad I found this channel. Love the music and your character. These videos are so enjoyable!
Glad you enjoy it, Chandima! Appreciate the support 👍
the third redesign just wasnt doing it for me nowhere near as good as the og.
I really wish he could do one of mine, I'm 16 years old and I made an 1890s style poster ad logo for my made up brand S&S (Stuart and Stuart) Agricultural Services
My man went 0 for 3 here. Number 2 didn't give you much to work with. That being said, I've learned more about design from this guy in 2 days of watching than I ever knew in my life.
The ampersand in the font at 5:00 is a really bad ampersand. lol. I'd probably take the ampersand from the other skinny font and use it by itself instead of the chosen font's. lol
EDIT: 6:40 oh you basically did exactly that. LOL
EDIT: Just realized you left out the possessive apostrophe from the Timbers' logo. Probably didn't notice it because he went with orange for the "punctuation" (the ampersand). The apostrophe is pretty important to let us know it's a character named Timbers and not some flavor made out of a fictional plant called binook and pieces of wood (timbers).
For the banook and Timbers ice cream I believe it was meant to look like a Boy Scouts wilderness badge which I really liked, getting rid of the stitching and cross hatches kinda took away that vibe and I still prefer the first one. You also got rid of the bear and the beaver which were an enjoyable mascot
I liked the new logos but on the ice cream one I really like the original much better, it's just like the logos you see on every like old mark stuff, idk, I just like it more. And in the last case i think the redo was fine but i would have liked a bit better if it had mantain the sorta pastel pink soft colors
Came here from Reddit. You rock dude, I love your work!
Thanks for coming over to check it out! Happy you liked it
The green eggs and ram logo looks off. I personally dislike the yellow, I believe that’s my problem. I always think of circuit boards as green and gold, not pale yellow.
I clicked on this solely because Green Eggs and Ram is a local biz (the funny thing is they still use their old logo on like 90% of everything. Yours is better.)
I like the original troop logo more because the personality gave more oomfph. She seemed sassy before but now she just seems… there. Not saying it’s bad, just not as much emphasis on the personality makes it work less.
I also miss the mascots from banook & timbers.
The OG Troop logo looked like a chic stylish blonde for a modern bakery. The redesign looks like some old timey military girl. And there’s no indication whatsoever that it’s a bakery
i'm shocked i'm just now finding out about your channel! most def binge watching all the videos you have so far. i really enjoy this video bc i struggle with logo designing, & to hear + see your process is so helpful. thank you for taking the time to make & edit these videos for us, i highly appreciate it! (:
You inspire me to create more! Amazing video. I picked up a lot of useful techniques. Keep up the awesome work!
Super great to hear that, Raven! Get out there and make something awesome :)
I really like your designs but for the last one I think that the original drawing of the girl had a lot more personality and really fit the vibe of a small bakery better. I honestly liked the inconsistency with the line thickness and coloring, and the sunglasses being reduced to plain black glasses really brought it down in my opinion (I have no knowledge of how to design things this is just my opinion)
The first one, Banook & Timber's Ice Creamery, you forgot the story that Ian had with the bear and beaver, as they are Banook and Timber, and it doesn't really make sense anymore.
Very tempted to redesign the original Troop illustration with thick contour lines and thin cross contour lines to make it visually more cohesive.
Otherwise, the original looks pretty good to me; it reminds me of an old school stamp. Even the text on the sides of the illustration look good (though my graphic design professor would pitch a fit over having text aligned from top to bottom).
I love the redesign of the Troop Detroit logo, bc by using shapes instead of strokes, you can get a variety of skintones into the logo and make it more diverseby just changing the colors and background. The OG defenetly looked a little dated back in the mid 2010's, but this new has a lot more personality, and defenetly looks more grown up.
the second guy didnt use your logo, which kinda sucks because i DO NOT LIKE HIS LOGO AT ALL, buuutt it is his choice...
12:26 bro really just did my favorite font like that.
You could have just inserted the chip lines and chip like structure in the egg and the the text and colours. It would have been more like computer and egg combination as in the name
How is nobody pointing this out - the "Green eggs and RAM"-logo uses like the EXACT same colors and ratio as the Sesame Street logo! 😂
I like how these aren’t “fixing” designs, but specifically just taking a different approach
I know this is an old video but please don’t squash our maple leaf. That is sacrilege. Lol
for the third, i woudlve liked to see you keep the imperfect line thickness but carrying it over to the font, the drawing now lost its personality, still looked cool tho but i think i would prefer my thing
She was an adult girl scout. Now she kinda looks like Jonny Bravo from that episode where he was turned into a woman
I know this video is years old but I'd love to see the poll. I think you improved everything but the Troop logo.
I liked the original Troop logo more. Can’t quite put it into words but I just like it much better.
redesign your logo. we know what were doing.
I feel like the third one is not readable that it a bakery more like something else because you took away main text that said it was an bakery in the first place I think you should of showed more that it was a bakery in some different way
I think the Green Eggs and RAM logo needs a longer version too - if the name is on the storefront, it'll probably be on a squat, wide panel. Obviously that would be as simple as putting the text in a line and putting a textless version of the egg next to it.
ill be real with you, I don't like any of the redesigns. Can't really explain why
I don't like how on the first one he took all the Canada things and got rid of them and just kept the maple leaf and cut it 😢😢😢
As a Canadian
I think you should’ve kept the bear and beaver for Banook and Timbers
Green Eggs and Ram sounds like it's located next door to Bob's Burgers.
Your voice is pleasant to listen to. So friendly and chipper. I love learning from this channel. I’m a designer and it’s so useful seeing videos.
if you were running past the green eggs and ram store
or in a car, it would look like a food store / grocery shop because of the egg in my opinion
You are a master! Great content and would be interested in taking a class from you. Your work is greatly appreciated!
the troop detroit one didn't state it was a bakery and I feel like the shape of the head was more realistic in the original one
The first redesigns are cool but the last one is worse than the original. I only agree on the fact that the text on the side needs to go
First two were great, last however was worse overall than the original. Though the original had issues sure
Honestly for the TROOP design, I prefer the original logo
Getting flight attendant vibes from the redesigned Troop logo lmao
1. New
2. New
3. Original
:))
For the Troop logo, in the color changing part at the end, I think it would be better to add a white outline and keep the face with the intended color palette, because they don't look very good when you change them around like that.
He got rid of Banook and Timbers, but he kept the words
As much as I love your redesign for green eggs & RAM I have to "criticize" something. When I saw your drawn circuits I immediately felt that something was a bit off and after a quick image search I realised what it was. Those circles you have on circuit boards are (almost) always on the end of a circuit. If anything those are very rarely used as a junction. With this in mind the logo gives off this feeling of... amateurishness (?), like the creator didn't know what circuits actually look like. I mean, you're a graphic designer after all and not a tech expert, so it's not a problem whatsoever that this happened. It's just a minor detail I noticed.
Other than that I absolutely love all of your redesigns! They're just so good.
Yeah, you're spot on. Good catch!
is this a lemon demon reference
that first logo is meh. your redesign was excellent.