SUGAR JETS - your breakfast for tomorrow (1958)

Sugar Jets cereal has been around since 1953 although not actually tied into space travel, the cereal's only boast was that it "made you feel jet propelled."
Starting in 1958, General Mills decided that Sugar Jets was perfect for "the world of tomorrow" because it "goes into energy faster than any old-fashioned non-sugar cereal" and you'll need all that energy when you're space traveling. Back in 1958 when these TV commercials were produced, they knew that space stations would someday be a reality (the first U.S. space station- the Skylab, was launched in 1973), so you better be prepared by eating plenty of Sugar Jets as "you might be one of the daring spacemen who will help build it!" With odds like that, maybe you should eat 2 bowls a day.
These commercials are both 90 seconds each in length- the norm back then was a 60 second running time. General Mills must have had a lot of faith in this campaign to extend each commercial by an additional 30 seconds. Take a look at them and feel the sugar rush!

[@alandhopewell]

This was the stuff, right here!

[@mrkengage]

We could have a three-way!!

[@fromthesidelines]

These commercials were originally seen in 1958 (the "Big G" logo began appearing on all General Mills cereals in 1960).
To get your "Space Station Kit", you sent 50 cents and a Sugar Jets box top by mail to "Space Station Kit, Box 773, Minnepolis 1, Minnesota".

[@barrysiegel131]

HI Barry- You're sure about 1958? I've been trying to find out the exact year of these commercials. There is no identifying code on the film stock so I can't verify the year. Doing a bit of research I found that the first space stations were in 1965, so that's why I listed the film as 1965, however, I agree that the kids don't look like they're from the mid-60's, more like the late 50's as you suggest. I guess one way that you know for sure the age of the film is how General Mills has their logo design on the cereal box. Do I have this right?

[@miked6335]

@@barrysiegel131 The girl looks like Mimi Gibson, according to IMDB "One of the hardest working child actresses of the 1950s".