Is HARLEY DAVIDSON Cutting Employees? Livewire Moving!
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- Опубліковано 30 вер 2024
- Beyond Riders Armored Riding Gear bit.ly/rito-br Code RITO for $10 off! Is Harley Davidson Cutting Employees? Livewire Moving! In this video we discuss the rumor that Harley Davidson is cutting employees and reducing its workforce. Also Livewire is moving out of California to Milwaukee to increase synergies and reduce cost as sales decline. #harleydavidson #layoffs #cuttingemployees #livewire #RidingintheOzarks
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Chapters:
0:00 Intro
Instead of cutting jobs why not cut prices and encourage people to buy Harley Davidson ❤
The industry, as a whole, has got to find a way to influence young people and make motorcycles a bigger part of our culture again. And I’m not talking about just trying to convince a 22 year old to buy a motorcycle. I’m talking about influencing kids from an early age. Kids don’t even ride bicycles like they used to.
I think we need more programs that give bicycles to kids instead of video games
Unfortunately these kids are scared of everything. They don't want to be bothered by anything they can't do on their phone
My 5 year old Grandson just got a dirt bike for his birthday and he loves riding on the back of his father's street glide.
Shit, kids don’t even want to get a drivers license anymore, its a joke, they just sit in the house playing video games and call Uber if they need a ride.
@@TheBarbellBanditgood point. Even guys I've rode with for years have gotten that way. Why do we need to run 90 EVERYWHERE. Hit a back road, enjoy being out in the wind and recharge.
With a bad economy, you have to be smart business wise. HD is not! They are seeing their base dying off. They have spent too much time trying to draw in younger riders and failing, and in so doing alienating what is left of their base before they die off. Previously they spent too much time drawing in the yuppie crowd who were buying bikes just to say "I have one" and now while the used market (of low mileage bikes) is over saturated they are redesigning their bikes and few are enthused. It has been a good five years since I walked into an HD showroom and saw anything that peaked my interest enough to give up my 19 year old bike. Also doesn't help that they no longer put price tags on anything and when you ask how much for this bike, you get an answer like "Oh, between $25K and $32K, it all depends." Ok, well which is it, $25K or $32K. And again "Well it all depends." Translation; "You'll get a definitive number once you sit down, get a credit check and we figure out how much we can squeeze out of you." With this economy, I would buy Used hands down. And I hate to say it, but if I got the notion to go New, you just might find me talking to Indian.
Exactly where I'm at, sad but true, Indian Challenger looks tempting 👌🏽
Not surprised at all… This isn’t a Harley only thing. The economy is much worse than the talking heads lead you to believe. Prepare for the worst and hope for the best. Hope Harley makes it to the other side….
Well said.. Agreed...
And after 120 plus years the Motor Company has shown it knows how to weather the economic storms!
HD has been ignoring the very things they should have been paying attention to, the biggest one being price. HD should have released more low cost options based on their new Revolution Max motor. Not releasing the Street Fighter was a mistake. The Nightster and the Sportster S are great beginner options, but still cost too much.
They have tried but nobody bought them. I E. Street 500, street 750, and also others in the past.
Can you give us your price example what you consider a “low cost option” in 2024? Considering what it would cost to develop, engineer, produce and market that motorcycle so it will be popular enough to sell. And Harley Davidson has to make a profit.
so go there and work for free. that should do it
Not only does Harley take their share, the dealers also grab some bucks. In the end too much money for the consumer.
@SimonRiley752 That's nothing new. Honda kicked our tail in cars and motorcycles 50 years ago. The Harley-Davidson whiners should buy a Honda. Many of our star US companies have fallen behind. Look at Boeing. Airbus has figured it out to. It's a US problem. all around us.
I live very close to the Chrysler/Harley Davidson proving grounds in Yucca Arizona. About a year ago Harleys contract came up and they did not renew it and moved out. They told their employees they were moving to another location in southern Arizona. My friend was a sales rep in Yucca and rented a house at their new location. He was told last week that he had been laid off after many years of service. He said many more were going to.
Thanks for the insight!
Having to lay off workers is a tough decision, but I wonder what the executive salaries and bonuses will be like. Those guys won't see any cuts, and one of those bonuses can keep at least few families from having to go through uncertain times. I'm all for business, but I have seen enough cases where execs get millions while workers are being laid off at the same time.
Harley’s biggest problem right now is they don’t have a cheap motorcycle. They did away with the cheap air cooled goodlooking sportster. You could buy a new 883 for 8500 bucks. Now their cheapest bike I think is around 15 grand. The sportster S has not sold well. Harley’s big push is get them on a bagger. They did away with a ST model to push those customers to the expensive CVO ST. No point in owning a CVO anymore they killed that. They so common now there nothing special about owning one these days. They priced the youth out. Someone like me is highly considering my 4th one my last one at only 45. My 23 ST is going to probably be my last Harley. Between parts and labor the working class man cannot afford to own one anymore.
Very well said. I have a 18 Fatbob, and 20 RGS. My last bikes as well. Got them the way I wanted over a few years. I drive a 22 year old truck that hopefully will be my last as well. The joy of building up a bike versus the cost of parts just isn't there anymore.
Exactly. What use to take me about a year or less to customize my bike is taking me up to a year and a half to 2 with parts. It feels more like a chore than fun like it used to be back in the day. The cost of owning Harley had just become out of control.
What year was the Iron 883 $8500? I mean the last year they were made, 2022 they were retailing between $9500-$11000 ish depending on the dealer. Look at car prices now and especially the pickup market. I was told the EVO engine wouldn’t comply with the new EPA standards. As sad as it was to see it go I am sure Harley Davidson determined it was too expensive to develop a new engine to replace the EVO. What they would have to sell the bike for no one would buy a sportster at that price.
@@jagjr6772 It wouldn't pass European emission standards. It was still made in the states for a few years after not being sold in Europe.
@@carlbruhn1772 Yes, 2022 was the last year. I bought one. It won’t meet US emissions anymore either.
Folks are buying and riding older bikes. They are buying used, modifying them to their liking with the money saved.
It's a dad problem. I'm 50 years old, and grew up with a dad who rode motorcycles. Like many kids, I wanted to be like my dad, and have been riding motorcycles since I was 12. Now dads are playing video games on XBox and sharing that with their sons. It's not wrong, it's just different.
My dad didn't ride but he did support mine and my older brothers passion for riding and motorcycles. And although my mom had reservations, as any parent does, she did not object my involvement with the sport.
Guy on here has a channel (utube) have heard him state he’s a 25 year man for the motor company. He’s got a Legendary Orange 24 CVO street glide!
He can’t bring himself yet to make a video about it , … sad… truly sad. I think he got let go by Harley. Sucks after a 25 year career with them
They should consider a different way to grow their business. Instead of cutting employees because their bikes aren’t selling, they need to find ways to decrease consumer costs to stimulate demand. I thought that they were on the right path when they lowered touring bike prices with the debut of the new Road & Street glides coming in lower than the’23 models, but over the past decade they’ve cut their own throats by raising prices through the roof. They have also adopted other practices that are a real turnoff to bikers. Specifically, when you order a replacement part, rather than providing the associated hardware, (nuts and bolts,) they make you purchase each nut and bolt individually. If Harley Davidson wants to survive, they need new leadership with a more consumer friendly approach to marketing and sales.
Not a Harley-Davidson problem it’s an US economy problem. My company, a big airline, just suspended hiring through the rest of the year. High interest rates, supply problems and high operating costs for most companies. Motorcycles are discretionary income for the most part. They are not considered main transportation. Everyone says Harley-Davidson are to expensive. Sure they are, so are pickup trucks and my groceries. What do the experts on here consider an appropriate price in 2024 for a Softail or Touring bike? Harley-Davidson couldn’t make a motorcycle that cheap and make any money. They are a company that has to make a profit. Geez everyone thinks a bagger should be the same price it was 20 years ago.
If HD came out tomorrow with the Sportster they discontinued for $8500 and offered slightly better loan rates via HOG finances instead of fantastically worse, they would be just fine.
HD has completely misread and mis-timed the market. Their CEO and board are running it into the ground. The response of "we have a duty to our share holders" is a lie, they actually feel they have a duty to their share sellers.
They have absolutely lost the plot.
Just said the same thing! They got rid of a low price point real Harley and replaced it with two bikes no one wants - sportster s and Nightster - anyone with a brain saw this coming.
@@JA-zh5xi yuup
That Sportster wouldn’t be $8500 now. If it was, it would so stripped down and cheaply made no one would buy it. The sportster line needed a new engine to comply with US and European emissions.
You realize when a company offers a promotional finance rate that is lower than the market they are losing money. It only done periodically to spark sales. It is not sustainable because Harley-Davidson is borrowing the money to. The automobile manufacturers do the same thing.
@jagjr6772 sportster was always fantastically over priced and last I checked, I'm in America. I'm not saying HOG finance should be lower than the discount rate. But when HOG finance is offering 13% to someone with an 800+ credit rating and credit unions are offering 6%...and banks are offering 7.95%, thats on Harley.
But hey, they could atay the course and go out of business.
@kfiedl3600 I get what your saying but at the end of the day Harley-Davidson is in the business of selling motorcycles. Not be a bank. Harley-Davidson Financial Services is just a convenience for the customer. Right now they are offering 1.99% AND $2000 for accessories on 2023s. A customer with a good credit rating can get competitive financing anywhere if they really wanted to buy the motorcycle. At the beginning of the year HD was offering 1.99% on the 2024 Street Glide and Road Glide. I wanted a Road King. Best rates were 6%, I bought a Road King and HDFS matched my credit union.
I blame Hollywood. Easy Rider, C.C. and Company, Streets of Fire, Etc., all ran in theaters in the spring and Motorcycle sales spiked. Now we do not have any Harley centered Bike films (Maverick should have up graded to a Fatboy). Austin' Butler's new flick "Bike Riders" may spark some new inspiration for American males to ride again; Let's hope so. It also wouldn't hurt if the Motor Company would produce some more Economically Friendly Models instead of their of entry levels models retailing for over ten grand. Harley Davidson is should not be a premium brand; it should be "Every Man's" Motorcycle.
The issue is Harley is not and has never been marketed towards 20 year olds. 95% of Harley riders started on sport bikes. Mainly because sport bikes are cheaper, sexier, faster and easier to handle. Then when the rider got older and couldn't ride a sport bike anymore they moved onto either a sport touring bike or if the had the money to a Harley. Another issue is Harley has reputation of being the brand of fat middle age riders that just bar hope and call their girl friends and or wives "Old ladies" and those old ladies are fat tattooed tank top wearing hags. Lastly, the fact that the joke "HD stands for hundred dollars, because that is what you spend every time you go into the shop" is not a joke because it's true. Is a major issue. The fact that dealerships try and sell T-shirts for $50 is pure insanity.
I think people are buying because I don’t have any money or I don’t have any credit. Yes I think this is a horrible economy. It’s probably the worst we’ve ever seen yet. With that being said, I was at the Harley dealership last couple days( Thursday and Saturday). Just checking things out, I happen to notice a lot of leftover 23’s and not very much foot traffic. I noticed a few sales people on the phone making phone calls, and I can see the look of anxiety on their face. One thing that I find extremely odd at some of these dealerships there’s no bikes in the parking lot only trucks. How is a guy that drives a truck and convinced me on the motorcycle lifestyle. You are, so where’s your bike. And I’ll come back as well. I didn’t ride it today.
Hey Man Mountain Mike, I can think of a very good way to cut costs. How about the BOD cu their own salary and JZ’s salary!
As far as keeping cool…look Bro., It’s hot as Hell in Texas. Takes a lot of fun out of riding in 100+ temps.!
That’s all I have for y’all now. Peace out, stay safe out there and drink plenty of liquids on your rides.
I heard JZ did take a cut but i haven’t seen anything official on it yet
It’s a numbers game , I’ve been on both sides and sales seem to be stable at my local dealer just don’t look at a good price on a used bike
Ive posted videos that address HDMCs approaching the point of no return.
Part of this was to reintroduce hand crafted bikes ,machine trades skilled labor, built on native american reservations.
The videos are primitive, dry, rough but the content stands.
Buy a rolling cell phone to distract riders, Fools.
Im convinced people would gravitate to handmade primitive machines.
My local dealer had a ton of inventory a couple of weeks ago including a good amount of 2023s. The salesman said they had a dismal spring, which I’m surprised he volunteered. HD is pricing itself out of existence, younger people don’t like the brand or can’t afford it, and dealers aren't helping with addons over MSRP. None of us buyers are a bank! I’m almost in the market for a new bike myself and will be considering Indian (Indian is a vialble contender regrdless of getting a good deal at HD - love the Challenger) and a couple other brands if the HD dealer is too greedy with the price.
At the end of the day Indian’s aren’t that much cheaper either. I agree with you on the Harley-Davidson dealerships but they are no worse than the cars dealerships and their add on prices.
Hopefully they can recover. In this economy people can't afford to be out of a job. Thanks for the insight.
I agree
Under Jochen, HD doesn't support older bikes. As I ride my trusty EVO past dealerships, I won't even notice or care when they go belly up.
Tv screems😅 exactly!!!!for stupid reasons
HD needs the Bronx and bring back the real sportster for the US. Europe can mess off if they won’t allow the real sportster there. They took the real sportster, which was one of their best selling bikes and traded it for the sportster S and Nightster, which no one buys. Anyone with a brain saw this coming.
I was recently traveling in 3 states. I stopped at 5 dealerships. Every one was packed to the gills with new inventory. I was particularly interested in 23 leftovers. Every dealership had at least 3 one having 7.
Not the case at Bert’s Black Widow, they don’t have very many 24’s, but they do have about 15 or so 23’s… Rockstar Harley in Fort Myers has a bunch of both..
@@Bikerbug2020 Their website shows quite a few. They have the most 2023s I've seen so far
I wonder since they sell so many bikes if they took on extra inventory?
Well I can tell you this for a dead fact here in Michigan a lot of people are not buying motorcycles at the dealerships because I found out that the banks consider a motorcycle a toy and their interest rates here in Michigan are between 9 and 1/2 to 13 1/2 % closing so who in the hell is going to be buying that on the 30-40 motorcycle what is your payment going to be 6 to 700 800 bucks a month who the hell is got that kind of money ......right now sniffy Joe has the interest rates through the freaking roof and the economy is really starting to fall to hell and all the banks are jumping on the bandwagon ripping everybody the fuck off and now you got Chrysler laying off 25 to 35% of its Force you think all these companies laying people off isn't hurting the shit out of the economy it's making it worse and worse and worse everyday.... I have four bodies that work at dealerships here in Michigan that left and went back to family businesses or went to some other type of work because they couldn't sell freaking bikes..... not enough to support their house payment and family, you ain't going to make nothing selling for bikes a month
I understand it’s high on house loans even
Joe doesn't control the interest rates.
@@frankfurther3828 He controls the environment and parameters that dictate interest rates. Own it.
@@frankfurther3828Thank God he doesn’t. But his handlers did put the man in charge who does and that’s a problem. Big problem.
@@frankfurther3828 no, he just shuts down our energy independence, which dominoed our economy to Hell
This caricature of a once-great company should start cleaning house at the top in order to preserve profits and the jobs of the worker bees. Jochen should STOP trying to reinvent the Gold Wing and go back to building basic affordable transportation.
Reddit has a post on layoffs where someone claims 150 were let go. there is also a paywall article at Milwaukee business journal
I saw the paywall article after I recorded this but I’m hearing bigger numbers than this so I wonder if this is a phase one or the complete plan
I have never seen so many used Harley's foe sale. The toys go first
I gotta say in the last @4 years I have ridden a bunch of motorcycles..I mean a bunch.. the Livewire is memorable. I also saw the mini series of Ewan McGregor riding electric Harley from Patagonia to LA, worth watching.. when I test rode LW Harley it was @$30,000 had zero aftermarket parts, technical problems and a range of @200 miles..I own a big dual sport, I signed up for a demo on HD Pan American..it was heavy, not great handling, expensive and did things, like lower to the ground that kept flashing in my mind.. what if the bike feature breaks or malfunctions and bike stays low, or high or starts going up and down while riding or parked. I rode the 1100 Honda Rebel.. and I rode big Yamaha and Suzukis. I also rode the Indian FTR( ?) I enjoyed everything except my leg getting hot from exhaust placement.. With 2 coast to coast trips last year, from Baja to Key West and lots if riding on and off road in Baja. I don't, can't think of anything Harley Davidson sells that's any good for most motorcycle riding I do.. Scary to think of engineering and market forces converging.. riders are getting older, weaker and Harley bikes are heavy and poor handling.. what next?
Management lost their way, employees lose their job.
These CEO;s and Board of Directors give themselves 10's of millions of dollars in raises and bonuses, then blame their minimul wage employees for the collaps of their companies. Its like Bankers blaming their janitors and maids for the Banking Crisis.
It's A Mad World 🌎
but 1 thing for sure motorcycles will be built
Motorcycles are losing their appeal. Older riders are just that. Getting older and riding less. Young people could care less about riding cross country. India sells a lot of bikes but people over there can't afford cars and bikes are cheap. Not many people these days can spend 20k plus on a bike
Five years ago the stock price traded higher then today, not a good sign. Factor in a horrible economy, extremely high interest rates, reduced discretionary income; HD wishes sales will be flat to down 10%. More likely double that. Reducing costs with layoffs always results with Wall Street being happy.
Harley Davidson sale's down, that would not surprise me at all considering the prices they want for motorcycles. That is their own fault, greed never pays.
I suppose it's HD's made the price of gas, food and housing to go through the roof as well.
@@martincvitkovich724 You know better than that. Harley has always been overpriced.
Sure they are expensive. Do you have a price in mind what they should be selling them for? After running a company they have to have some kind of profit. I just wonder what price motorcycle should Harley-Davidson use on each model? Are you making comparisons to Honda, Indian, BMW etc.and their prices, are they "cheap"?
Harley will be done in five years
People been saying that for years lol
Good move. Everyone is leaving California.
Q2 Harley announces revenue was up 12%, driven mainly by Grand American Touring/Trike shipments up 45% (3 mo yoy). On the same day, Harley announces temporary layoffs at manufacturing plants. Reason stated - company plans to reduce inventory at dealerships by 35%.
I saw that, forecast is down 5-10% also
I watch your channel because you nudged me to ride to and in the Ozarks. Wonderful experience and I look forward to returning, especially the Eureka Springs area. Also you have brought H-D ownership, Company/dealership business and marketing conversations early to the riders/consumers that have proven to be useful, so folks are given the opportunity to make informed decisions. I bought my 19th Harley-Davidson recently, a 2022 LiveWire One. This choice hits me differently than most H-D owners, because I haven't owned anything other than a motorcycle for my personnel transportation for over twenty years. I knew several years ago that the LiveWire One was in my future, so when I purchased a new 2020 FLSL I knew it was going to be my last air cooled vTwin and I also knew that it would be the Motor Companies' last air cooled vTwin that they would develop. I say all this to encourage you and my fellow Harley owners, "temper what you want, to allow you to, get in the moment, know the situation, and take advantage of what is available. Thank you for sharing, Ride Free
Thanks for supporting the channel!
HD should get rid of Zeitz. 40 million in total compensation, for what? Absolute lunacy!
@@GarySpace-m3c What the current CEO has done, honoring the brand as a premium brand, which has insured lower depreciation on your H-D and insured the Motor Companies' position with the EPA and marketing standards world wide. I know, a lot of folks wish the Motor Company still made Pan Heads.
Harley's going through some things.
Thx for the info Mike.
The perception that Harley’s have gotten more expensive is wrong. Factoring inflation and they actually cost less. The problem is that people are not riding and everything else costs a lot more.
I agree and I keep considering doing a video to this point but I’m not sure people will be receptive to it even if I do.
We’re living in a “wimp” generation and young men simply do not gravitate to motorcycles, and those who do do not gravitate towards a Harley. Far too manly/macho of a bike for the Woke generation. that said, Harley is doing Zero in my opinion to get influencers to help create the need that gets the young people wanting to ride. Harley got this for free back in the 1980s which caused the Harley comeback as movie stars, sports stars and “Rich urban bikers“ all wanted to be seen on a Harley Davidson. They need to create a social media buzz and even pay celebrities and influencers to ride.
Well they are definitely working with influencers more but I am not sure paying them is the answer, people tend to lose confidence in paid spokesmen. I definitely feel we need more kids on 2 wheels to develop potential riders in the future.
They build an electric bike which nobody wants and must have cost a small fortune to develop so its no surprise.
Yes. My dilership in Miami cats 5 person. Economy not good! we use old motorcycle end fikse for as self. We go to 1967.😂!New motorcycle just for Chinese market. 🎉 no $.....for everyone
Harley is Nascar. A niche product, they dramatically ramped up production in the last ~30 years and expected to go mainstream. In half of the US you get about 3-4 months of decent riding weather and new Harleys are like 20k+. Not really shocked.
As a Showa worker on the shock and fork assembly line worker in sunbury ohio yeah they are down sizing my ass along with it
Sorry to hear that :(
Harley has lots 50% sales in the last 10 years and it's not stopping. We pay premium prices for not so premium bikes. Competitors sell for less with more options on the bikes. Their factory's look old, if you look at say bmw, their factory is fenomenal very high tech. Cheaper to produce that way.
I heard Indian is hiring 🤔
Young riders dont want 900 lb pigs that cost close to $30,000 their core riders are aging out. Im 71 and ride about 7000 miles year on a well worn 1990 softail no abs or electronics just simple this is jus me saying
When i grew up people had a car ,tv ,record player ,if you were lucky you had a bike ,not like today there are so many other things ,bikes are slowly on the way out and too expensive
Yep! That happens when you only sell overprised crappy bikes with huge TV screens and software gadgets that nobody needs, instead of a decent old fashion motorcycle. There was a time even a blue color working guy could buy a new Harley Davidson. But they raised the prices by a $1000,- every year in the last decades, so now they are out of customers.
if you don’t know for sure, why post?
Oh I know for sure some cuts are happening, read the comments and you will see, I consider this a community and sometimes when I post things I get confirmation in the comments or a source may reach out via email off the record.
then Harley needs to lower the price on their bikes to make them more affordable for more people
They should cut 15 to 25% of their prices.
High interest rates, high debt, high inflation all need more cooling of economy. That means more layoffs. Cheap credit for decades. QE(fancy word inflating monetary system causing inflation)
Car and motorcycle dealerships overstocked, LOT ROT. Give it back crisis, repos. Historic credit card debt. Historic government debt. Paying more dollars past debt with less dollars future unless buy more debt.
I can positively say that there have been changes and more to come at H-D. A few of my contacts have changed “areas/departments” to “accommodate” these changes. They’re may be a decline in dealerships or a model change on how they conduct business.
Well that supports what I am hearing also
"Go woke go broke"
They could just move to china
A substantial proportion of HD employees are in Thailand where most of the manufacturing is done, so they wouldn't be American
Most manufacturing is done in the US, no HD’s sold in the US are made overseas. I’m not saying there isn’t a substantial workforce overseas but to say most would be inaccurate
Millennials don't buy bikes because they cant operate a standard transmission. The current sport bike riders will find when they get to about 35, the sport bike isn't as much fun to ride as a daily bike. HD will be fine.
Live today, like tomorrow is going to Really Suck!
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