"If you increase the quality of your customer, you increase the quality of your company." Fantastic quote! We couldn't agree more, which is why we put so much emphasis on treating the customer right and doing everything we can to improve their business, which in turn helps ours. Another thing to keep in mind when looking to scale your business is to make sure you are using technology to automate processes and help you operate as efficiently as possible. This will free up your time, ensuring you have bandwidth to focus on the important elements in this video.
Love the going narrower concept. Doing it right now. Plus you get the absolute best clients to work with and typically best results. Only Alex can explain this so succinctly and effectively.
I appreciate that little addition to your incentive for creating free content like this (being to help people grow their business to 100 mil Rev so they can then become your 'client'). Actually makes sense and reinforces your business model does not revolve around social media revenue streams only like many fake channels.
Alex Hormozi's 5 Strategies for Scaling Your Business: 📈 Going Up-Market 🎯 Going Down-Market 🔄 Moving to an Adjacent Market 🌍 Broadening the Scope 🔍 Narrowing Down
Your breakdown of each scaling method was clear and easy to follow, making it perfect for entrepreneurs like myself who are looking to take their businesses to new heights.
I believe going up market and eventually growing broader is the best scale for me. I want to help other businesses grow. Taking small, startup businesses and building their customer base. Having a niche market to target, then growing towards working with more than one kind of business.
Man…. You hit me hard at the end of the video. I do not believe it’s for everyone. I spend most nights filled with stress and worry. I genuinely am excited for the future, but I’m aware what ever future I create, will be filled with different fears and concerns. That’s what being a man means to me though.
This is a brilliant breakdown of scaling strategies! Loved the point about going upmarket - "Increase the quality of your customer to increase the quality of your company." That's a mindset shift many need to hear. Thanks for sharing your experience!
Not a video I would just watch once. Had to watch a good 6-8 times. slow it down and really write notes to get the maximum value from this video. Lets Scale BABY!!!
I subcontracted for another company for a bit. He told me not to worry about flip edging and doing the tree line. I did them anyway. When his contract was up, his customer became my customers, and the people and businesses surrounding that property
There’s a reason Alex is #1. He’s available(persistent content output), he’s transparent(pleasant presentation and demeanor) and he’s helpful(huge value offer for free). Thanks so much, Alex for giving literally life changing value here
00:00 There are five ways to scale any business. 01:32 5 ways to expand a niche business 03:12 Inconsistent customers make it hard to build a recurring revenue business in this market. 04:47 Scaling by moving to adjacent markets 06:24 Going broader can help scale up faster, but may sacrifice depth of nuance and increase competition. 08:00 Going narrower can increase the quality of prospects and make more money. 09:33 Narrowing your target audience can increase profits and efficiency. 11:10 Narrowing down your target audience can increase profits ----From Notta's video summarizer
Going with #6. Just get better at what we are doing already. Makes sense and goes well with your other previous advice - don’t get distracted my the NEW things! 😊
Thanks, Alex. First, I'd like to mention that around 7:30 you mention stuff about not going to broad too soon, cause we'd be competing against vertical players (with their "vertical model" upsides) reinforces why kinda niching down can be a good play at first. Actually, I'm starting out my ads marketing agency, and decided to select an avatar with more edge after reading $100M Offers, and seeing more and more of your content. I'll make myself present around here. Hope to share some good news in a couple years.
My business model is such that scaling has to come with broadening for any exponential growth expectations and I was feeling awful about broadening possibly due to my past failures but this video puts that to rest. You have impacted me the most this year! 🎉❤
love this, my take away is selecting one specific target market and attacking. thank you idk why it wasnt this obvious before.. new to this but determined to kill the game.
Currently experience this with my real estate coaching - going super niche teaching commercial multifamily underwriting to get into larger deals. I'm gonna do the customer survey and figure out exactly how they found me, why they like the program, how I could improve and reverse engineer the whole thing to attract that specific type of customer! Love the value you provide Mozi!
I think frameworks are very important to getting results from a-z in any business or just simply life in general. The avatar is simply just a dream customer who you can build the frameworks and the business around. For example if I was looking to get my body in shape I would figure out my avatars and take the frameworks they use and build off their principals to create my very own and then start scaling my own business.
This is just a marketing and sales video. I was searching for a scaling video. Specifically, as I hire more people, they take more and more of my time to manage. We got stuck when I ran out of time. I'm looking for pointers on how to develop a middle management layer where I can have other employees augment the time that I have. That is the bottlenect to our scaling. Every time I develop middle managers they fail. How can I clone my own skills and have a middle manager help me scale?
I love getting a gem of knowledge, it’s not necessarily the most digestible. Alot of times it’s easier to learn when you have a reference point, I don’t seem to have any to help interpret this video. Will that stop me from learning? No! Just some feedback. Thank you Alex.
Thank you so much for this advice!! Actually, we are getting narrower, we sleep better at night, the cheaper the customer the more they want their investment to 10x their results
Definitely going narrower with my business and its proving very effective. So happy to have taken the plunge and making changes. I'm also looking forward to taking this further in the future!
3:31 seconds into this curfew and I already have 10 vague bullet points that I can expand on from lessons taken from this video. Took alex’s tip of taking notes when reading- for watching his yt vids, just helps out pin down what he’s actually saying so I can walk away knowing how I will apply said thing
moral of the story, use the blue ocean framework to capture new and existing customers and use this concept as a tool to look for growth opportunities.
Thank you Alex!!! Extremely helpful content all the way through, gave me do much insight & perspective on how I can apply these concepts in my business. 🔥🙏💪👏🔥 Also, you have an AMAZING team!! To all who worked on this video, a HUGE thank you!!! 💪💪🙏👏👏
Just open like 3 business and get lots of money then upgrade them all them even more money and then keep on doing that until you have enough money to satisfy yourself!
I’m not going to lie, the amount t of transitions, zooms, different camera angles was over utilized and more distracting than helpful. These videos aren’t long, you don’t need to squeeze something in every 4 seconds
Maybe don’t look at the screen… look out the window, close your eyes, visualize your future, but for gods sake… be grateful you get this for free!!! I’d stand in line in the freezing cold with the flu to get access to this material if I had to!
What would be an example of a generalized product/service that would appeal to an entire category? I understand it, however, I couldn't think of an example. Does anyone have any? Thank you in advance
Alex, I must be doing something wrong. I've signed up for the Avatar chapter 3 times at your link above since your amazing book launch, but still haven't received it. Is there something else I need to do on my end? Thank you for all you do!
![Businesses that Always Fail? 7 Businesses with Shockingly High Failure Rates [Backed by Data]](/img/n.gif)
I used to use my spare time gaming, but now I watch your UA-cam content instead. Well 80/20, I give myself a couple of hours a week.
"If you increase the quality of your customer, you increase the quality of your company." Fantastic quote! We couldn't agree more, which is why we put so much emphasis on treating the customer right and doing everything we can to improve their business, which in turn helps ours. Another thing to keep in mind when looking to scale your business is to make sure you are using technology to automate processes and help you operate as efficiently as possible. This will free up your time, ensuring you have bandwidth to focus on the important elements in this video.
Alex is the goat. The fact that he provides this level of content, this well put together, for free, is insane.
Love the going narrower concept. Doing it right now. Plus you get the absolute best clients to work with and typically best results. Only Alex can explain this so succinctly and effectively.
Forever thankful for the Hormozis’ Content.
-Hormozi's- Hormozis'
100%!
@@Baqsam😅😅😊🤗😊😅😅😅😊😅😊😅😊😅
@@visualcomedyeffects8296 Need to work on your emoji diversity there... Too much of the same emoji in a row!
I appreciate that little addition to your incentive for creating free content like this (being to help people grow their business to 100 mil Rev so they can then become your 'client'). Actually makes sense and reinforces your business model does not revolve around social media revenue streams only like many fake channels.
I've seen a lot of videos on scaling a business and I rarely reply but this information is as dead on as you are going to find anywhere. Great vid!
Number 5 is the most valuable and underrated for majority of people here. Thanks!
when i tell you there is no other youtuber who makes videos as information rich as Alex Hermozi, i'm not lying
Alex Hormozi's 5 Strategies for Scaling Your Business:
📈 Going Up-Market
🎯 Going Down-Market
🔄 Moving to an Adjacent Market
🌍 Broadening the Scope
🔍 Narrowing Down
😂😂😂
You are a great human Alex!
Thank you for your teaching.
I am on my way to do business with you
lol
Your breakdown of each scaling method was clear and easy to follow, making it perfect for entrepreneurs like myself who are looking to take their businesses to new heights.
I LOVE the going narrower! These videos provide so much value. Thanks Alex.
thank you Alex, ploughing through all of your incredibly valuable content (from a small business micro bakery owner in South London!)
I believe going up market and eventually growing broader is the best scale for me. I want to help other businesses grow. Taking small, startup businesses and building their customer base. Having a niche market to target, then growing towards working with more than one kind of business.
4:10 be better at marketing and sales. Loved what he said there
Man…. You hit me hard at the end of the video. I do not believe it’s for everyone. I spend most nights filled with stress and worry. I genuinely am excited for the future, but I’m aware what ever future I create, will be filled with different fears and concerns. That’s what being a man means to me though.
This is a brilliant breakdown of scaling strategies! Loved the point about going upmarket - "Increase the quality of your customer to increase the quality of your company." That's a mindset shift many need to hear. Thanks for sharing your experience!
My new UA-cam business guru
I ❤️ Love & Learn Alex Harmozi Content I’m learning daily how to scale multiple Business 💡
Not a video I would just watch once. Had to watch a good 6-8 times. slow it down and really write notes to get the maximum value from this video. Lets Scale BABY!!!
I subcontracted for another company for a bit. He told me not to worry about flip edging and doing the tree line. I did them anyway. When his contract was up, his customer became my customers, and the people and businesses surrounding that property
Going more narrow and charging higher prices is my direction.
The only man who force feeds so much value I have to re-watch...usually more than once.
There’s a reason Alex is #1. He’s available(persistent content output), he’s transparent(pleasant presentation and demeanor) and he’s helpful(huge value offer for free). Thanks so much, Alex for giving literally life changing value here
Nice and concise. 5 ways to scale. This is helpful for any small biz with examples.
00:00 There are five ways to scale any business.
01:32 5 ways to expand a niche business
03:12 Inconsistent customers make it hard to build a recurring revenue business in this market.
04:47 Scaling by moving to adjacent markets
06:24 Going broader can help scale up faster, but may sacrifice depth of nuance and increase competition.
08:00 Going narrower can increase the quality of prospects and make more money.
09:33 Narrowing your target audience can increase profits and efficiency.
11:10 Narrowing down your target audience can increase profits
----From Notta's video summarizer
Going with #6. Just get better at what we are doing already. Makes sense and goes well with your other previous advice - don’t get distracted my the NEW things! 😊
Thanks Alex! You and Leila are crushing it with your valuable content! 🔥
Thanks, Alex.
First, I'd like to mention that around 7:30 you mention stuff about not going to broad too soon, cause we'd be competing against vertical players (with their "vertical model" upsides) reinforces why kinda niching down can be a good play at first. Actually, I'm starting out my ads marketing agency, and decided to select an avatar with more edge after reading $100M Offers, and seeing more and more of your content.
I'll make myself present around here. Hope to share some good news in a couple years.
My business model is such that scaling has to come with broadening for any exponential growth expectations and I was feeling awful about broadening possibly due to my past failures but this video puts that to rest. You have impacted me the most this year! 🎉❤
I'm mostly into roulette; the vibe feels just like a real casino. Got any favorites when it comes to table games
love this, my take away is selecting one specific target market and attacking. thank you idk why it wasnt this obvious before.. new to this but determined to kill the game.
Very Strong 💪🏾 Marketing In Sales💡
Great info I came to learn how to scale my business only to find out what I e been doing is just that
Currently experience this with my real estate coaching - going super niche teaching commercial multifamily underwriting to get into larger deals. I'm gonna do the customer survey and figure out exactly how they found me, why they like the program, how I could improve and reverse engineer the whole thing to attract that specific type of customer! Love the value you provide Mozi!
You do an amazing job Alex. Thanks for all you do, shout out from Houston TX. 🙏🎉
Outstanding information. My goals is to start Going-up Market. That the next level for me. Thanks
I think frameworks are very important to getting results from a-z in any business or just simply life in general. The avatar is simply just a dream customer who you can build the frameworks and the business around. For example if I was looking to get my body in shape I would figure out my avatars and take the frameworks they use and build off their principals to create my very own and then start scaling my own business.
Thank you Alex for make all of your content available for free
This is just a marketing and sales video. I was searching for a scaling video. Specifically, as I hire more people, they take more and more of my time to manage. We got stuck when I ran out of time. I'm looking for pointers on how to develop a middle management layer where I can have other employees augment the time that I have. That is the bottlenect to our scaling. Every time I develop middle managers they fail. How can I clone my own skills and have a middle manager help me scale?
Best Thumbnail on YT 🎉
I love getting a gem of knowledge, it’s not necessarily the most digestible. Alot of times it’s easier to learn when you have a reference point, I don’t seem to have any to help interpret this video.
Will that stop me from learning? No!
Just some feedback. Thank you Alex.
Brilliant Video! Crammed with world-class knowledge! Thanks for sharing!
At the moment I think adjacent and then broader for my business. Thanks for this Alex!
I just came across your channel and this video is great! New sub
Those gold conduit and box are beautiful.
Alex is really good I only listen to a handful of people and he’s one ☝️
I totally love your speaking skills. The hair and beard are cool, too. 😊
Terribly excellent Alex!
Thanks for sharing,
James
Thank you so much for this advice!! Actually, we are getting narrower, we sleep better at night, the cheaper the customer the more they want their investment to 10x their results
This was so helpful! I’m a Natural Hair & Scalp Specialist looking to grow & scale my salon business!
Jesus man ! I need to save all your videos 😂 content is absolutely killer all the time 🎉
Loved this video! Thanks for sharing.
Is there a golden like button or a ❤❤❤ love it
Definitely going narrower with my business and its proving very effective. So happy to have taken the plunge and making changes. I'm also looking forward to taking this further in the future!
3:31 seconds into this curfew and I already have 10 vague bullet points that I can expand on from lessons taken from this video. Took alex’s tip of taking notes when reading- for watching his yt vids, just helps out pin down what he’s actually saying so I can walk away knowing how I will apply said thing
I definitely need to narrow back down and lazer focus to get better quality
This is golden! 💰 💰
QUICK QUESTION: Are you using Tags to see which one worked best? If not, can you make a video about how you do it? Thanks, Alex 😊
Continuing to get better at what I’m currently doing to then actually develop my ideal avatar and customer
Can't believe I'm here this early! ANOTHER MASSIVE VIDEO!
Door #6 🙌🏼🙌🏼🙌🏼
Amazing video Alex, Thank you!
I’m so glad all the “best secrets” for business are actually really simple. 😂
Thanks for the endless knowledge Alex, this stuff is Gold!
Amazing graphics editing!
Great info! Thanks for sharing!
Great presentation and philosophy kiss works!
Using ideas from Vista Equity is 🔥
moral of the story, use the blue ocean framework to capture new and existing customers and use this concept as a tool to look for growth opportunities.
Thanks You Master. I watch all your content and it's awesome
Amazing, thank you team!
Thank you
Thank you Alex!!! Extremely helpful content all the way through, gave me do much insight & perspective on how I can apply these concepts in my business. 🔥🙏💪👏🔥
Also, you have an AMAZING team!! To all who worked on this video, a HUGE thank you!!! 💪💪🙏👏👏
Thanks Alex, you rock!
This video is gold! Do you have a course on this one?
he is def the billlionaire of the future
Great infos ! 👏
maybe i'm blind but i don't think the link to that chapter is in the description :(
epic as always
Thanks Alex 🙏🏽
No 4 is brilliant
Man exercises i found your channel i have not seen anything else on youtube 🎉ty
Just open like 3 business and get lots of money then upgrade them all them even more money and then keep on doing that until you have enough money to satisfy yourself!
again, super valuable content.
Upfront payments for quality leads and marketing are too pricey, and I can't afford it. I need a service where I only pay for results. Any ideas?
I want to both keep getting better at fulfilling as well as going up market!
Yeah, a friend was all about their live casino, so I had to check it out. What got you started
Great insights!
I’m not going to lie, the amount t of transitions, zooms, different camera angles was over utilized and more distracting than helpful. These videos aren’t long, you don’t need to squeeze something in every 4 seconds
okay boomer
Spoken like a true brokie
This is called marketing and bringing intrigue, money making activity.
@@geoffreyallenperdueMaybe the data says it retains, but it doesn’t mean people got the message. It’s sad indeed.
Maybe don’t look at the screen… look out the window, close your eyes, visualize your future, but for gods sake… be grateful you get this for free!!!
I’d stand in line in the freezing cold with the flu to get access to this material if I had to!
Please post a video on starting a cigar business😊
Is there any MBA programs out there at this point that are more comprehensive than just this guy alone?
Can anyone kindly explain to me the difference between going adjacent and going broad please?
Boss content 🚀🚀🚀
What would be an example of a generalized product/service that would appeal to an entire category? I understand it, however, I couldn't think of an example. Does anyone have any? Thank you in advance
I enjoy the content, but there are way too many sound effects in my opinion. Distracts from the words
Alex, I must be doing something wrong. I've signed up for the Avatar chapter 3 times at your link above since your amazing book launch, but still haven't received it. Is there something else I need to do on my end? Thank you for all you do!
6. is the best choice fr
THE CAT IS JUST AMAZING