Rapala's ALL NEW Soft Plastic Range - Crush City!

Welcome to Crush City - Rapala's introduction to the soft plastic market!
Crush City is a destination in the mind of every angler, where the fish are big and the bite is hot! It's what tournament anglers live for and every angler dreams of.
Acknowledging the fact that there's literally thousands of soft lure options in the market today, we simply had to go above and beyond to bring you something unique and innovative. Enter Smart Injection Technology - a new process that allows us to inject specific ingredients into the lure to create the perfect combination of lifelike action, buoyancy, salt-content and taste - to make big fish crush every bait.
To help take you through the range is Rapala UK Pro Staffer Tom Knight who took Crush City into the big city to show you why they need to be an addition to your lure box...