Meta ads or Spotify playlisting? Here's my take (with real campaign data)

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  • Опубліковано 16 лис 2024

КОМЕНТАРІ • 42

  • @tothemoon2359
    @tothemoon2359 6 місяців тому +16

    bro you have no idea how much I appreciate your videos as an artist. Please don't stop making these

  • @4kvbeat
    @4kvbeat Місяць тому +2

    Great Video!!! Thanks for the examples and explaining things from your own experiences. I Just subscribed!

  • @isidropineda9748
    @isidropineda9748 6 місяців тому +3

    Legend has it, he still hasnt blinked!

    • @twostorymediamusic
      @twostorymediamusic  6 місяців тому +1

      I just blink very very fast... Go back and watch at 0.25 speed and you'll catch it 😉

  • @landonmatthew
    @landonmatthew 20 днів тому

    Great videos thank you so much! I’m excited to try a meta ads and submit hub split campaign like you suggested

  • @StiflerNasser
    @StiflerNasser 4 місяці тому +1

    bro I appreciate your videos, just make sure you include a preview of the songs based on which you are trying to run statistics because the quality of the sound is crucial to understanding the results

    • @twostorymediamusic
      @twostorymediamusic  3 місяці тому

      Yeah, good note. For this one, it was an artist who didn't want their details shared. But imo it was a quality song.

  • @brettanocoxmusic2
    @brettanocoxmusic2 6 місяців тому +3

    Hi I love your stuff, it's so helpful! Do you have any videos on Spotify's showcase/marquee campaigns?

    • @twostorymediamusic
      @twostorymediamusic  6 місяців тому +1

      I've got one on showcase! ua-cam.com/video/48_XeF1n87E/v-deo.html - need to do one on Marquee here soon.

  • @lanternetube
    @lanternetube 4 місяці тому +1

    this channel is underrated af I love your videos man

  • @stephanemorelli
    @stephanemorelli 4 місяці тому +1

    Wonderful, excellent analysis once again, very very useful for us musiciens , thanks so much

  • @sanjahurem8982
    @sanjahurem8982 3 місяці тому +1

    Thanks so much for this, the mixed strategy is what I had in mind and now I know for sure that I will go with that.
    Do you know whether youtube video campaigns with You Grow may result in better outcomes in terms of subscribers, seeing as people get to actually see you and connect a bit more with you as opposed to a playlist?

    • @twostorymediamusic
      @twostorymediamusic  3 місяці тому

      Glad to help!
      Tbh, I don't have a ton of experience with YT campaigns - haven't run one in a couple of years. But in my limited experience, they're slightly better for connection / long-term growth than playlisting. But probably not as much better as you'd expect.

  • @jaymusic7777777
    @jaymusic7777777 6 місяців тому +1

    What is your agency for clients?

  • @ikemakesbeats
    @ikemakesbeats Місяць тому

    can you say more about how you got the spotify bot attack, and how to avoid it?

  • @liloconjetudo9045
    @liloconjetudo9045 4 місяці тому +1

    I love your content, you really opened my eyes in these subjects. Do you think i can have at least some results with a budget of 100$?

    • @twostorymediamusic
      @twostorymediamusic  3 місяці тому

      You could definitely get some results! The cop out answer is that the higher the budget, the more results you'll get ha.

  • @lunabyy
    @lunabyy Місяць тому

    Thank you so much for these videos!
    I have one question: why don’t you blink?!😅

    • @twostorymediamusic
      @twostorymediamusic  Місяць тому +2

      I actually don't have eyelids.
      Jk. I have no idea. For some reason I just forget when I'm looking at the camera ha.

  • @anferliner
    @anferliner 2 місяці тому

    Can you help managing ads for Spanish songs in Latin american markets?

    • @twostorymediamusic
      @twostorymediamusic  2 місяці тому

      I don't have a ton of experience with Spanish music, to be transparent. But I'm pretty confident I could run effective campaigns in Latin American markets.
      Feel free to reach out at twostorymedia.com/spotify-promotion/ , and either way, good luck!

  • @Staykool777
    @Staykool777 4 місяці тому

    My God this is good!!

  • @speedcrawlmusic
    @speedcrawlmusic 5 місяців тому

    🥳

  • @jaymusic7777777
    @jaymusic7777777 6 місяців тому

    I would love to be one of your clients. I would love for you to do my advertising for me. Where do I go to find that information?

    • @twostorymediamusic
      @twostorymediamusic  6 місяців тому

      Appreciate that! Here's the place to apply: twostorymedia.com/spotify-promotion/

  • @CaptHiltz
    @CaptHiltz Місяць тому

    People not actually paying attention to who they are listening to on a playlist. He just confirmed what I and many others suspect. That doesn't do us any good does it?

    • @twostorymediamusic
      @twostorymediamusic  Місяць тому

      Yeah, you'll definitely see lower engagement rates. The other side, though, is that Spotify is literally built on the whole concept of playlists - and that's the primary way people listen to music now. So it's pretty hard to avoid altogether, at least if you want to have your music on streaming platforms.
      Imo, if you can afford to do playlisting + ads, it's a pretty ideal mix. But if I had to pick one, it'd be direct ads.

  • @bighosnl
    @bighosnl 7 місяців тому +2

    First!

    • @twostorymediamusic
      @twostorymediamusic  7 місяців тому

      Respect 🫡 tbh I don't think you had much competition, though ha

  • @BLACKLABEL405
    @BLACKLABEL405 7 місяців тому

    H i, how can we work with you?

    • @twostorymediamusic
      @twostorymediamusic  7 місяців тому

      Hey! Thanks for asking. Just apply at twostorymedia.com 👍

  • @tokyogamer5825
    @tokyogamer5825 7 місяців тому +2

    50% organic insta reels, shorts, and tiktoks and 40% Meta ads and 10% playlists.

    • @twostorymediamusic
      @twostorymediamusic  7 місяців тому +1

      Yeah, I generally would agree with that spread. Depends on what you're doing for organic stuff.

    • @BinThereDumpThatShop
      @BinThereDumpThatShop 3 місяці тому

      That’s a backwards ratio on the outside looking in
      However overtime you might be right
      Yeah I get a quick 10,000 streams here and there but you probably get a permanent 1,000 streams that probably roll over over time and get you another 1,000 for free while I’m up 8,000 and have to playlist again because the conversion wasn’t there